August 2024 Chamber Newsletter

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Scotts Valley Art Wine & Beer Festival Celebrates 25 Years

August 17th - 18th at Skypark

The Scotts Valley Chamber of Commerce is pleased to announce the return of our signature summer event, The Scotts Valley Art, Wine & Beer Festival. It will take place in the beautiful park setting of Skypark in Scotts Valley. The premier summer festival in the Santa Cruz Mountains has something fun for everyone!

Saturday & Sunday

August 17-18

goers can purchase their tasting kits early to receive significant savings offered online only. The online tasting kit sales will end the day before the festival on Friday,

The festival is a two-day event and is always held on the third weekend in August. The 2024 dates are: Saturday, August 17 from 10 am to 6 pm and Sunday, August 18 from 10 am to 5

August 16th at 5pm. Pre-sale tasting kits can be picked up at the festival at the will-call window.

Online sales for tasting kits will be available soon, visit the festival website at SVArtFestival.com for updates.

There will be over 130 fabulous artists, and the area’s most prestigious wineries and breweries will be there pouring their best. Additionally, there will be culinary creations from 18 different food vendors.

The festival also includes the Cops ‘N Rodders Car Show on Saturday benefitting the Scotts Valley Police Department, as well as the popular Dog Day Sunday with contests in the following categories: Best Costume, Best Trick, Best Look-A-Like, Best Pooch Smooch, Smallest Dog, Largest Dog, Best Voice — Sing-Talk-Bark, and Fastest Fetcher. Well behaved dogs on leashes are welcome on both festival days.

This year’s live music entertainment schedule is as follows: Saturday, August 17

10:00 – Bobbie Ward Performance Vocal

11:45 – Fishhook

2:00 – The Shady Rest Band

4:15 – James Durbin and the Lost Boys Sunday, August 18

10:00 – Scotts Valley Talent Show

11:00 – International Academy of Dance

1:00 – Lyin Eyes (Eagles Tribute Band)

3:15 – The Joint Chiefs

25th Annual Scotts Valley Art Wine & Beer Festival

10am-5pm — Sky Park

361 Kings Village Road, Scotts Valley

Thursday Sept. 19

Grand Opening & Red Ribbon Cutting Ceremony

5:30-7pm — Flex Education

5300 Butler Lane #130, Scotts Valley

Thursday Sept. 26

Grand Opening & Red Ribbon Cutting Ceremony

5:30-7:00pm — Within Your Reach Physical Therapy & Fitness

5403 Scotts Valley Drive Suites E-F, Scotts Valley

Thursday October 17

Grand Opening & Red Ribbon Cutting Ceremony

5:30-7pm — Scotts Valley Wellness Center 5321 Scotts Valley Drive Suite 102, Scotts Valley

Thursday October 24

Grand Opening & Red Ribbon Cutting Ceremony

5:30-7pm — Sol Hot Yoga –New Location! 230-D Mt. Hermon Rd., Scotts Valley

Scotts Valley Chamber News

Town Center Update: Open House August 22

At the August 7 City Council Meeting, the City Council will consider approving a purchase sale agreement to acquire the 8 acres of land in the Town Center Core that is owned by the City of Santa Cruz.

The Town Center Core is the vacant land between the Hanger and the Post Office, stretching from Mount Hermon Road to Skypark.

Scotts Valley already owns 6 of the 14

acres, but owning the whole site is a historic step forward.

To assist with the purchase, the city was awarded a $1 million federal grant, thanks to Congressman Jimmy Panetta.

At a second event from 6-8 p.m. on August 22, an Open House will be held at the Community Center for interested residents to review and provide feedback

Von three potential layouts for the new Town Center.

The layouts, designed by architects from Urban Field Studio, include streets, commercial areas, residential areas, and community gathering places.

The three options aim to connect the new development seamlessly to the neighboring amenities such as Target, the Hanger, Nob Hill, Library, Skypark and more.

After the community weighs in, the architectural team will create a preferred layout with high level requirements to include in the Town Center Specific Plan update. Then, private developers will be invited to submit proposals to partner with the City to develop the Town Center based on the preferred layout.

To stay informed on the future of the Town Center, visit www.ScottsValley.gov/TownCenter

Valley Churches United Seeks Donations & Volunteers

alley Churches United is in need of some food donations for their year-round food pantry. The middle of summer is when the food pantry shelves can get a bit empty. Currently the food pantry is out of soup, cereal, mac and cheese, tuna and jelly.

These basic food items are missing from the food bags given to the food pantry clients. All food donations are taxdeductible and accepted at 9400 Highway 9 in Ben Lomond. Hours for donations are Monday through Friday, 9am to 4pm. Valley Churches United is also looking for a few volunteers to help with food sorting and lifting boxes of food to fill the food pantry. The volunteer opportunity can be very flexible during the weekday between 9am and 4pm. The volunteer shift can be a few hours a week or more.

•••

For more information regarding food donations and volunteer opportunities please contact Lynn Robinson at 831-336-8258 x229.

Celebrating 43 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 – 2024

$5800/mo 4BR/3BA 3-story Updated Home on Siri Lane in Scotts Valley. A/C. Office. Open-floor concept. W/D included. Small patio. Pets considered AVAIL NOW

$5650/mo 4BR/3.5BA Solar Townhome on the 300 block of Skyforest Way in Scotts Valley. Great commute location. W/D included. 2-car garage. 1 small pet considered AVAIL EARLY AUG

$3400/mo 2BR/1BA Upstairs Unit in a Duplex on the 200 block of El Camino in Scotts Valley. Shared laundry. Large yard. No pets AVAIL MID AUG

$2800/mo 1BR/1BA Apartment on the 100 block of S. Morrissey in Santa Cruz. W/D. New flooring, paint & blinds. Small yard ................................................................................................................................................ AVAIL NOW

$2250/mo 1BR/1BA Apartment in a Duplex at 889 Hillcrest in Felton. Yard. No laundry onsite. 1 pet ok. AVAIL NOW

$2200/mo Studio Apartment on 100 block of Glen Lomond in Ben Lomond. Bonus loft & storage available. Deck. 1 off-street parking space.................................................................................................................... AVAIL EARLY AUG

$1850/mo Brand new Studios on Redwood Avenue in Boulder Creek. Small patio. No laundry AVAIL NOW $1850/mo 1BR/1BA in a House on the 23000 block of Glenwood Drive in Los Gatos. Shared common areas. Onsite laundry. Deck. No pets AVAIL NOW

Music at Skypark Returns

The FREE community-wide outdoor

“MUSIC AT SKYPARK” concert series returns for its 15th season on the last Sundays of August and September (Aug. 25 and Sept. 29) at Skypark in Scotts Valley.

Sunday August 25

Sunday Sept. 29

The August 25 concert day starts with a Vintage Motorcycle Show from 8:00 – 2pm. American Underdog (original material, classic rock, Blues, folk rock and Americana) plays 1:30 to 3, followed by headliner Jive Machine (fusing old-school funk, progressive rock, blues, and soul) from 3:30 to 5:00. These bands both promise upbeat danceable music.

The Sept. 29 concert features The Shady Rest Band (playing “rock ‘n blues with strings attached”, complete with female lead vocals, violin, congas, guitar, bass and drums) from 1:30 to 3:00, and headliner Extra Large (funky grooves rooted in blends of classic rock, funk gyrations, Blues, reggae riffs and Latin beats) from 3:30 to 5:00. Bursting with horns, strings, drums and bass, Extra Large has repeatedly headlined Music at Skypark.

The all-volunteer Kiwanis Club of Scotts Valley will once again put on these concerts and dedicate all profits to the music programs at local schools (concert profits over the years now

top $200,000). Kiwanis and local businesses will offer food, wine, beer and other concessions for sale. Volunteer opportunities and sponsorships are available. Visit svkiwanis.org for details or contact Mike Stewart at (831) 334-8899 or Jim Melehan at jimbofx@msn.com.

“Music at Skypark continues to be the main source of funding for our District’s music program,” remarked Beth Hollenbeck, the former music director of Scotts Valley Unified School District. “On behalf of our students, staff and administration please know how deeply grateful we are for your support of this growing program. It’s no wonder the NAMM Foundation repeatedly awards Scotts Valley the ‘Best Community for Music Education’!”

SV Fire Board Approves Fire & Life Safety Investment Ballot Measure

At the July 10 Board Meeting, the Scotts Valley Fire Protection District Board of Directors unanimously approved Resolution 2024-8 that will place a fire and life safety investment ballot measure on the November general election. The 60-yearold fire station at Erba Lane does not meet essential services needs or building and safety standards, putting the community of Scotts Valley at risk in the event of a disaster.

The ballot measure’s purpose is raising money to improve 911 response times, maintain lifesaving emergency medical services, strengthen wildfire protection and prevention, by constructing a strategically located fire station and administrative support building to ensure operations during a disaster.

The proposed fire station and support building will replace the outdated Erba Lane facility, and staff working at the Erba Lane Station will be relocated to the new fire station at 6000 La Madrona Drive once it is built. The Erba Lane Station will be sold and the proceeds from the sale will offset the cost of the new facility.

The District asked voters in November 2023 to fund a similar plan but missed the passage requirement by 12 votes. Since the failure of last year’s measure, the District has evaluated all of its funding options, considered alternative plans, and is proposing the revised plan to protect the firefighters and community.

Scotts Valley is a growing city, far exceeding the growth expected in 1964 when the Erba Lane station was built. Relocating the fire station to a more southern part of the Fire District places the Firefighters in a more strategic location that will better serve the entire community. In 2002, the Fire District purchased the lot at 6000 La Madrona Drive for a future fire station location. This location decreases the overlap in fire station response areas,

allows for better coverage, and places the station closer to most of the incidents in the Community.

Modern fire stations are designed and constructed to allow for optimal and quick deployment of life-saving resources to ensure efficiency when responding to 911 calls for medical emergencies such as heart attacks, strokes, vehicle accidents, and fires and other life-safety events. The new location and facilities will allow the District to be best prepared for unpredictable wildfires and emergency medical incidents by allowing for a rapid response to the thousands of acres of improved and unimproved property and open space within the District and surrounding communities. The scope and scale of the fire station and administrative support facility

financial needs far exceed the District’s current operating budget.

This measure will ask voters to fund $24.5 million in bonds and will have an average tax rate of $17 per $100,000 of the taxable assessed valuation – costing the average property owner $109 per year. The cost of the new fire station and support building is estimated to be $26.3 million – an increase of 9% from 2023. The sale of the Erba Lane site, and a contribution from the District’s Reserves will offset the difference. This bond measure will include the newest Fire District residents from the Branciforte Community who will also benefit from the relocation of the Erba Lane Station.

More information about the ballot measure and proposed facilities can be found at https://www.scottsvalleyfire.com/ scottsvalleyfirebond2024/

The Scotts Valley Fire District serves over 20 square miles including the City of Scotts Valley, Pasatiempo, Branciforte, and other unincorporated areas immediately around the City.

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