August 2023 Chamber Newsletter

Scotts Valley Art Wine & Beer Festival Returns to Skypark

The Scotts Valley Chamber of Commerce is pleased to announce the return of our signature summer event, The Scotts Valley Art, Wine and Beer Festival. It will take place in the beautiful park setting of Skypark in Scotts Valley. The premier summer festival in the Santa Cruz Mountains has something fun for everyone!

The festival is a two-day event and is annually held on the third weekend in August; Saturday, August 19 from 10 a.m. to 6 p.m. and Sunday, August 20 from 10 a.m. to 5 p.m.

Festival goers can purchase their tasting kits early to receive significant savings offered online only. The presale tickets will end the day before the festival on Friday, August, 18th at 5pm. To take advantage of the discounts and to buy tickets and avoid the lines at the festival, visit the festival website at svartfestival.com.

Pre-sale tasting kits can be picked up at the will-call window.

There will be over 100 fabulous artists and you can view the growing list on the festival website at svartfestival.com

The area’s most prestigious wineries include: 37th Parallel Wines, Aptos Vineyard, Armitage Wines, Bargetto Winery, Hallcrest Vineyards, Integrity Wines, Inversion Wines, Kissed by an Angel Wines, Saison Winery, Sones Cellars, Doon to Earth, Wargin Wines and Wrights Station Vineyard & Winery.

The award-winning micro-breweries include: Highway 1 Brewing Company, Humble Sea Brewing Co., Discretion Brewing, Faultline Brewing Company, Woodhouse Blending & Brewing, Anzani Cider, La Cantina Brewing Co., Santa Cruz Mountain Brewing, Steel Bonnet Brewing Company, Buena Vista Brewing Co., and Unreal Brewing Company.

There will be culinary creations

from Aroma Concessions, Aunt LaLi’s Treats, Big Bite, California Corn, Epoch Eats, Indonesian Satay PANA, Steve’s Shave Ice, Taquizas Gabriel, Cracked Cookies, Three Waves Coffee, Gourmet Faire, River Dogs of Boulder Creek, Browned Butter Babe Co., India Gourmet Inc., Main Street Food Concessions, Cuevas Express, and S&B.

The festival also includes a car show, Cops ‘n Rodders, on Saturday, which benefits the Scotts Valley Police Department, and on Sunday the popular Dog Day Sunday returns with contests including: pet tricks, best costume, look-a-like contest, best pooch smooch, smallest dog, largest dog, best voice (sing, talk, bark), and fastest fetch. There will also be a police K-9 demonstration. The Dog activities are on Sunday, but dogs are welcome all weekend.

This year’s live music entertainment schedule is as follows:

Saturday, August 19

10:00 am – Bobbie Ward’s Performance Vocal

12:00 pm – Michael Gaither and His New Best Friends

1:30 pm – Beach Cowboys of Santa Cruz

4:00 pm – The Lost Boys Featuring James Durbin

Sunday, August 20

10:00 am – Scotts Valley Schools Talent show

11:15 am – Academy of Dance Competition and Performance Teams

1:00 pm – Lyin’ I’s (Eagles tribute band)

3:00 pm – The Joint Chiefs

*Between Performances – Cirque, Tumble, and Cheer

We Love Our Volunteers and Couldn’t Do It Without You!

Hello Past & Future Volunteers!

Volunteer shifts will begin early on Friday, August 18 to help

with the event set up, such as tents, signage, tables, chairs. Specifically, checking in the festival artists and wineries and assisting

them on to the field. We also need a team of volunteers to help on Saturday, August 19 and Sunday, August 20 during the main event. This is also a great way for teenagers to earn community service hours!

Volunteers Shifts include the following areas:

• Festival set up (Friday)

• Meet and greet festival goers, hand out programs

• Check ID’s and & Drink Bracelets

• Artist assistants

• Parking Lot assistance

• Kid Zone

• Cops N’ Rodder’s Car Show (Saturday only)

• Doggy Day (Sunday only)

• Tear Down (Sunday afternoon)

All volunteers will receive:

• Festival T-Shirt

• Food and Drinks during your shift

• Volunteers over 21 will receive a festival glass and drink ticket

• Invitation to Volunteer Appreciation Party!

Let us know if you’d like to be a part of this year’s Festival by registering at svartfestival. com.

Music at Skypark Returns for Last Sunday in August and September

The free community-wide outdoor “Music at Skypark” concert series returns for its 14th season on the last Sundays of August and September (Aug. 27 and Sept. 24) at Skypark in Scotts Valley.

The Aug. 27 concert day starts with a Vintage Motorcycle Show from 10 – 12 noon. Wolf Jett (folk, blues, Southern Americana) plays 1:30 to 3, followed by headliner SambaDa (samba, raggae, funk) from 3:30 to 5:00. These bands both promise upbeat danceable music.

The Sept. 24 concert features Elisabeth Carlisle Band (folk, blues, Swedish touches) from 12 to 1, Arena (classic 70’s and 80’s arena hits)

from 1:30 to 3:00, and headliner The Joint Chiefs (funk, jazz, classic R&B) from 3:30 to 5:00. It wouldn’t be Music at Skypark without The Joint Chiefs, who have played Music at Skypark for 13 years now, the most of any band.

The all-volunteer Kiwanis Club of Scotts Valley will once again put on these concerts and dedicate all profits to the music programs at local schools (concert profits over the years now top $175,000). Kiwanis and local businesses will offer food, wine, beer and other concessions for sale.

“Music at Skypark” page 14

Celebrating 42 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 - 2023

$5500/mo 4BR/2.5BA 2-story Home on Twin Pines in Scotts Valley. Pet okay. 2-car garage.................. AVAIL NOW

$5000/mo 4BR/3.5BA 3-story Solar Townhome on Blue Bonnet in Scotts Valley. W/D. Garage AVAIL NOW

$4950/mo 4BR/3.5BA 3-story Solar Townhome in The Grove in N. Scotts Valley on Skyforest Way. W/D. Garage. Small pet ok. Great commute location. AVAIL NOW

$4900/mo 3BR/2BA Updated Home w/garage on El Camino in N. Scotts Valley. W/D. No pets. AVAIL NOW

$4000/mo 3BR/1.5BA Home in Mt. Hermon on Madrone Ave. Single level, Pet negotiable. AVAIL NOW

$3850/mo 3BR/1.5BA 2-story Apartment in a duplex at 115 Ocean St. in Santa Cruz. Back unit. Laundry hookups. Fresh paint and new flooring. No pets. Co-signers welcome. AVAIL NOW

$3750/mo 1BR/1.5BA Unique Retreat Home w/custom office on Alba Rd in Ben Lomond. Lots of space to garden, have chickens and/or bees. Pet friendly! AVAIL NOW

$3000/mo 3BR/1BA Updated Cottage on Redwood Ave. in downtown Boulder Creek. Large covered porch. No pets. No laundry onsite. AVAIL NOW

$2400/mo 1BR/1BA Updated Apartment on Towhee in Bonnydoon. Utilities included. W/D. No pets. AVAIL NOW

WATER USE EFFICIENCY REBATES

High-Efficiency Toilets Up to $125 per toilet

Spray Irrigation $0.50 per sqft

Smart/Weather-Based Irrigation Controller Up to $100

Pool Cover Up to 50% of the cost

Pressure Regulators $100

Lawn Replacement $2 per sqft

Rainwater Catchment $0.25 per gallon of container capacity

Apply for rebates through WaterSmart, a free online platform that helps you manage water use!

The Iconic Aunt LaLi’s Ice Cream Truck and Food Trucks A Go Go Changes Hands

LaLi Kates, founder of both Food Trucks A Go Go & Aunt LaLi’s Treats, a leader in the food truck industry, is thrilled to announce the successful sale of the businesses to Josh Swart. The acquisition marks a significant milestone for all involved parties and presents exciting opportunities for future growth and development.

Josh brings a wealth of experience and a shared vision, aligning perfectly with the core values and mission that Aunt LaLi’s Treats & Food Trucks A Go Go have created and upheld since their inception.

There will be a seamless transition and a continued commitment to our

Communities and vendors, maintaining collaborations, connections and excellence. The business names will remain the same for the foreseeable future, providing continuity to all of our partners. Keep a look out for Josh as he starts making the rounds!

Josh’s background is in developing purchasing strategy, building the original Google micro kitchens, running the Scotts Valley Little League Snack Shack and generally bringing joy and fun wherever he goes. Josh is the perfect one to run both businesses and prepare them for growth!

Josh’s family, his wife of 18 years, Teresa, and their sons Riley, 13 and Cruz, 11, will be a key part of the new venture as Chief Ice Cream Tasters and community advocates! They live in Scotts Valley and have deep roots in the area, with involvement at the local schools, the Scotts Valley Little League, Hot Rods at the Beach and the Boys & Girls Clubs of Santa Cruz County. “I am so excited to jump into this exceptional business that LaLi created and established. This is the perfect moment for me to get back to business after spending the last 13 years running our household and raising our little boys. Our family eagerly looks forward to building on the legacy established and continuing to serve this community we know and love so much. Cheers to sweetness and celebration in the days and years to come!”

LaLi founded Aunt LaLi’s Treats 19 years ago and Food Trucks A Go Go eight years ago. “I am beyond thrilled for Josh to acquire and grow these businesses,”

commented LaLi. “This sale represents an exciting new chapter for us all and we look forward to a bright and prosperous future!”

Josh Swart and his wife Teresa and sons Riley and Cruz.

Josh Swart at the window of Aunt Lali’s Treats.

Fringe Salon Expands its Roster of Talent with the Addition of Stellar Stylists Amber and Bonni!

Hey there, Fringe Salon fans! Boy, do we have some far-out news to share with you. We’re jumping

with joy as we introduce our newest additions to the team: the incredible stylists, Amber Brack and Bonni Bullock. These talented ladies are about to take our salon experience to a whole new level, and we can’t wait for you to meet them!

Let’s start with Amber, the creative force who’s ready to blow your mind. Her artistic approach to hairstyling is out of this world. Ambers’s ability to transform hair into jaw-dropping works of art will leave you speechless, she specializes in cuts, curly and thick hair, color correction, and blonding. From creating stunning personalized looks to boosting your confidence, she’s got the skills to make it happen. Trust us, you’ll leave her chair feeling like a million bucks!

Now, let’s talk about Bonni, a seasoned pro in the hair game. With over a decade of experience under her belt, she’s a total rockstar when it comes to all things hair. Bonni’s all about making you feel like the true hair superstar you are; she specializes

in precision cutting and tape in hair extensions. But it’s not just her incredible talent that makes her special—it’s her infectious energy and warm personality. Prepare yourself for a salon experience that feels like catching up with an old friend!

We couldn’t be more excited to have these two stylists on board, and we know you’re going to love them as much as we do. At Fringe Salon, we’re all about pushing boundaries and staying on top of the latest trends. With Amber and Bonni in the mix, we’re taking it to a whole new level of fabulousness.

Amber and Bonni can’t wait to meet you and make your hair dreams a reality. They believe in the power of personalized consultations, making you feel comfortable, and bringing out your unique beauty. Trust us, they’ll have you feeling like the best version of yourself in no time.

Ready to book an appointment? Head over to our website at www.fringesalonsv. com

September

Valley Churches United is proud to announce its 40th Anniversary Ruby Gala to be held on September 22nd at Roaring Camp’s Bret Harte Hall. Join us as we celebrate forty years of serving our community. Come and hear our stories and learn more about an organization that provides vital services and “bridges the gap” for those in need during times of crisis.

Appetizers and a delicious buffet will be provided by Bruno’s Bar & Grill. The festivities will also include a raffle, auction, local beer and wine, and live music by the Joint Chiefs.

IN addition, there will be presentations of the Angel of the Year awards, as we recognize outstanding community leaders

“Music at Skypark” from page 12

Volunteer opportunities and sponsorships are available. Visit www.svkiwanis. org for details or contact Mike Stewart at (831) 334-8899 or Jim Melehan at jimbofx@ msn.com.

“Music at Skypark continues to be the main source of funding for our District’s

and volunteers in our community who give back and serve.

Information for tickets and sponsorships will be posted soon at vcum.org

music program,” remarked Beth Hollenbeck, the former music director of Scotts Valley Unified School District. “On behalf of our students, staff and administration please know how deeply grateful we are for your support of this growing program. It’s no wonder the NAMM Foundation repeatedly awards Scotts Valley the ‘Best Community for Music Education’!”

Bonni Bullock

Amber Brack