January 2023 Chamber Newsletter

Now Accepting Nominations for the 2022 Scotts Valley Community Awards

Deadline: Friday, Feb. 3rd.

The Scotts Valley Chamber of Commerce seeks your assistance in recognizing the people and businesses that make our Community such a special place. Please send us your 2022 nominations for outstanding businesses and individuals for the following categories:

We are looking for nominations in the following categories:

• Alvin Scarborough Memorial MAN OF THE YEAR

• Annette Marcum Memorial WOMAN OF THE YEAR

• YOUTH OF THE YEAR

• EDUCATOR OF THE YEAR

SCOTTS VALLEY

2022 Community Awards

• BUSINESS OF THE YEAR

• ORGANIZATION OF THE YEAR

• Claire Hodgin Memorial BEAUTIFICATION PROJECT OF SCOTTS VALLEY Criteria For Nomination

• Each nominee must have made a valuable contribution to Scotts Valley.

• It may be in the previous year or over a period of time which you will specify

• A business of the year nominee must be a current Scotts Valley Chamber member.

• An individual may live or work outside the city limits, but their

contribution must be within Scotts Valley.

• Youth of the year nominee must be of High School age

Photos: 2022 Awards Gala.

Credit: Arwen Reber Photography

Scotts Valley Chamber of Commerce 2023 Executive Board Members

Danny Reber

Danny Reber has served as the Executive Director for the Scotts Valley Chamber for the last eight years and before that he served on its Board of Directors for seven years. Danny is a lifelong Scotts Valley resident and feels privileged and honored to serve his community.

In addition to the Chamber, Danny also serves as Board President for Valley Churches United Missions, where he has served on the Board since 2016.

He is also a Past President of Scotts Valley Rotary and was named Scotts Valley “Man of the Year” in 2006. Danny also holds public office on the Scotts Valley Water Board where he has served since 2012.

In addition, Danny serves on the Boards for Leadership Santa Cruz County and the Silicon Valley Chamber Coalition. He is also a Freemason and member of Paideia Lodge No. 852.

Some of Danny’s hobbies include hiking, playing guitar, singing, and he also hosted the Think Local First Radio Show on KSCO.

Danny and his wife, Michelle, consider themselves blessed to be able to raise their two daughters, Maya and Arwen, in this Community they love and call home.

Jeanette Larkin

Jeanette was raised in Scotts Valley in the hospitality industry as a young woman learning the family business from the ground up. She enters her 8th year involved with the Scotts Valley Chamber, serving six years as chair of the Scotts Valley Art, Wine & Beer Festival/Cops ‘N Rodders cars show.

Passionate about supporting local businesses, Jeanette serves on the Scotts Valley Economic Recovery Task Force, was a DJ for KSCO’s Think Local First radio show, and earned Scotts Valley’s Volunteer of the Year Award in 2016.

She is a former co-owner of Larkin Precision Machining Inc. in Scotts Valley and a graduate of Leadership Santa Cruz County. She currently works as a Human Resources Generalist/Business Partner for all Bay Federal Credit Union branches.

Jeanette received her Bachelor of Science in Organizational Leadership from Waldorf University and also serves on the board of Valley Churches United.

Celebrating 41 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 - 2022

AVAILABLE NOW

$5800/mo 3BR/3BA 2-story executive Home on Summit Woods in Los Gatos. Pet ok. Available in January

$5200/mo 4BR/2.5BA 2-story Scotts Valley Heights Home on Kentwood Court. Pet ok. Available in January

$1800/mo completely remodeled Studio Cottage on Farmer Street in Felton. No pets. Available Now

$2150/mo 1BR/1BA Upstairs apartment at 9600 Hwy 9 in Ben Lomond. Available Now

Jeanne Jensen Shada

The new secretary of the SV Chamber Board of Directors is Jeanne Jensen Shada. She has lived in Scotts Valley since 1971 and has raised three children (Gigi, Vicky, and Kristian) here.

Jeanne became a realtor in 1977 and started her business, Scotts Valley Property Management, LLC in 1981. She is a founding member of the SV Arts Commission, a former President of the SV Chamber Board of Directors, a Scotts Valley Woman of the Year, and a long-time member of the Scandinavian Cultural Center of Santa Cruz and the Santa Cruz Symphony League.

Formerly, she taught in the SV Unified School District in grades 2, 5, 6-8.

Jeanne enjoys the beauty of Scotts Valley and the community spirit of its citizens.

Turf’s Up!

Winter is the ideal time to make droughttolerant improvements to your outdoor space. Take advantage of the District’s Turf’s Up program and get a $2 rebate for each square foot of irrigated lawn replaced.

www.svwd.org/TurfsUp

Phil Neuman

Phil Neuman is CEO of Cyber Ascend Technologies, a locally owned Information Technology firm operating from its headquarters in Scotts Valley, California. CyAs Tech reflects Phil’s commitment to service and to the local community, as it is fully geared to support Santa Cruz County’s business builders with technology on their upward path to success.

After earning his Computer Science degree from Cal Poly SLO, Phil grew his IT skills within The Santa Cruz Operation. He increased his IT and business-building expertise directing IT departments at Fortune 500 companies and dot com startups until the entrepreneurial bug bit him in 2001, forming what would eventually become CyAs Tech.

A big believer in the importance of community involvement, Phil has served as a volunteer firefighter and board member with Bonny Doon Fire & Rescue. He’s enjoyed board member and ambassador roles with Scotts Valley’s Chamber of Commerce since 2017 and is a graduate of Leadership Santa Cruz County Class 34. He’s a member of the Santa Cruz Business Builders BNI group, and active with Twin Lakes Church.

Phil resides in Scotts Valley. His wife and son are part of CyAs, supporting Phil’s vision for strengthening community through better tech.

Victor is a SW Offer Product Manager at Cisco. He has 30+ years of experience in High Tech, based in Silicon Valley.

He is married, with 3 children either attending Scotts Valley schools or recently graduated.

He is the Treasurer for the Scotts Valley Chamber of Commerce, and is also an Ambassador. He sits on the Economic Recovery Task Force, and is a proxy attending Silicon Valley Chamber Coalition meetings, including 18 Chambers of Commerce in the region.

He is also President of the Exchange Club of Scotts Valley, which has been serving Scotts Valley for over 50 years.

Victor Alejandro

Fallen Officer Foundation Ball

February 25 • Cocoanut Grove • 5:30 – 11 p.m.

Local First Responders need your help! First Responders have been severely challenged this past year. As we all struggled with the pandemic, first responders have been on the front line.

First responders have had to deal with increased acts of violence and negative public perceptions. In recent years we’ve had the worst wildfire seasons in history. These challenges are in addition to all the other ‘everyday’ community emergencies that our First Responders deal with. This has taken a toll as local first responders continue to battle for our safety.

In the endeavors of all our first responders, there is both a physical and emotional toll. With all they’ve endured, our first responders have suffered the effects, many suffering with Post Traumatic Stress.

They have continued through the challenges while they try to heal. The Fallen Officer Foundation stands ready to render aid to local first responders and their families. It’s a privilege to assist those who serve as guardians of our communities. With your help we can continue our mission.

Fallen Officer Foundation is a nonprofit, volunteer board 501c (3). The Foun-

dation has been assisting First Responders since formed January 2004 after a law enforcement officer was critically injured suffering a traumatic brain injury when hit by a motorist.

He was newly married, and the couple needed financial support to provide the 24-hour care necessary to care for him at home. Since that time, the Foundation has assisted over 65 First Responders in crisis or special need.

Come join us for an evening of great food, wine, live music, and dancing to Lost Boys featuring James Durbin, Saturday, February 25, 2023, from 5:30 p.m. to 11 p.m. Most importantly, please join local first responders to celebrate their work. Show your support and give a little back to our First Responders who serve us so valiantly.

You can donate or purchase tickets at www.fallenofficerfoundation.com. You can also donate items for the silent or live auction — call 831-662-3105 or email: postmaster@ fallenofficerfoundation.com n

— Donna Lind, President, Fallen Officer Foundation

LightSpeed Martial Arts Academy at Vine Hill Elementary

Over the past two months, LightSpeed Martial Arts Academy has been busy at work in the Scotts Valley Community!

The owner and newly promoted 6th Dan Black Belt Senior-Master Matt Salisbury has been educating the students of Vine Hill Elementary with “Verbal Judo” — a movement that encourages anti-bullying.

Students were able to engage in sometimes difficult conversations about bullying and even got to break boards at the end of the series! Talk about empowerment!

Now, LightSpeed Martial Arts is excit-

ed to EMPOWER the Scotts Valley Community with a special 6-week challenge starting in January 2023.

Their classes will provide more than just getting “fit” “toned” or “losing weight.” Tae Kwon Do focuses on mindset — with benefits in organization, vision, body development and mental awareness.

Their goal is to provide you with a sense of self-esteem, knowledge of self defense and heightened mental and physical well-being.

For more information contact them at 831-438-6068 or email LightspeedLexie@gmail.com!

Master Matt Salisbury at his promotion to 6th Dan Black Belt.

Vine Hill Principal Breaking Boards