April 2022 Chamber Newsletter

Scotts Valley Community Awards Gala

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Friday, May 6. 2022 • Tickets on Sale Now!

ave the date for Friday, May 6th for this inperson event at Roaring Camp Railroads Bret Harte Hall. The space is a 6,000 square foot rustic barn with wrought-iron chandeliers, twinkle lights, and decorations to compliment this year’s theme: an “Evening with the Stars”.

Through massive doors, the indoor space opens to a covered outdoor reception area and a beautiful meadow. The evening of celebration will begin at 5 p.m. with dinner catered by Bruno’s Bar & Grill, desserts by the Hot Pink Box Dessert Company, and dancing until 10 p.m.

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Rogelio Guzman

ogelio Guzman, co-owner of Bruno’s Bar and Grill has greatly supported Scotts Valley residents, particularly during the past two extremely difficult years.

At the start of the Covid Pandemic, Guzman cooked and provided meals at no charge for those who were laid off or struggling.

During the CZU August Lightning Complex fires, he donated food to the Moose Lodge to help feed evacuees. Further, Bruno’s Bar and Grill provided free meals twice a month for those who lost their homes in the fires, feeding upwards of 150 people per month.

When he sees a need in the community, he and his wife and business partner Joanne try to step up and help whenever they can. From providing their staff and space for family memorial

Thursday April 21st

5:30-7 pm 15 Year Red Ribbon Cutting Celebration

There will also be live music with James Durbin, many raffle items, and a brief live auction conducted by Chamber Ambassador and Auctioneer Kevin Anderson.

Opportunities to showcase your business by becoming a sponsor are available now!

Contact Executive Director, Danny Reber at dreber@scottsvalleychamber.com or 831-588-9392.

Tickets to attend the gala can be purchased via the Chamber’s website scottsvalleychamber.com.

Man of the Year

services, supporting our schools, nonprofits, cancer survivors, or others in need, his generosity is far and wide.

Guzman says he is grateful for the support of the community and the kindness given to his hard-working, lovable staff. He looks forward to the continual recovery of Scotts Valley businesses and hopes that residents will “continue to support one another as a community.”

Lightspeed Martial Arts Academy 5004 Scotts Valley Drive

Thursday April 28th

5:30-7 pm MultiChamber Networking Mixer Hilton Scotts Valley (Tentative) 6001 La Madrona Drive

Friday May 6th

Woman of the Year

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Kristin Ard “aka Kard”

ard has dedicated most of her life to serving her community both personally and as Recreation Division Manager for the City of Scotts Valley, where she has worked for the last 34 years.

Kard’s determination, ability and persistence to empower the people and groups she worked with allowed for the success of many programs, events and park developments, including two very

Calendar of Upcoming Community Events

popular school-Age Recreation Programs for children pre-kindergarten through eighth grade.

Kard has worked with volunteers on the Senior Center Board, Parks and Recreation Commission, ADA Committee, Arts Commission, Scotts Valley Advocates and the Scotts Valley Chamber Board.

By working together and with their support, Kard has accomplished many extraordinary projects. Here are a few of her favorites: • ADA Committee — a very successful adaptive swim program in the City’s pool!

• Advocates — Bringing a safe and family fun July 4th Celebration for over 25 years, Movie in the Park and annual Tree Lighting Ceremony!

“Woman of the Year” page 13

5-10 pm Community Awards Gala

Roaring Camp Railroads 5401 Graham Hill Rd, Felton

Thursday May 19th

5:30-7:30 pm Grand Opening Red Ribbon Cutting Ceremony

MADabolic The Hangar, 262 Mt. Hermon Road Suite #101

Thursday June 17th

5:30-7:30 pm Grand Opening Red Ribbon Cutting Ceremony Faultline Brewing Company The Hangar, Mt. Hermon Road

Sat August 20th Sun August 21st

22nd Annual Scotts Valley Art Wine & Beer Festival Sky Park 361 Kings Village Road

Get Your Business Listing in the Annual Directory – Join the Chamber Today!

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Scotts Valley Chamber News

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Business of the Year

Kalani Day Spa

alani Day Spa first opened in Scotts Valley as Exhale Day Spa in 2017.

“Kalani”, which means “Heaven” in the Hawaiian language, was created as a place of healing, wellness, and beauty for all ages.

The team at Kalani Day Spa sees the community as family, “Ohana” in Hawaiian.

Kim Pursley

A Kalani client once described the Spa as having “Small Town Charm with Big City Services.”

Kalani provides amazing programs to support the community. Healing Heroes gives special discounts and services to first responders, healthcare providers, and current/retired military.

Kalani’s Tender Touch program is for seniors in our community providing discounts on services and one complimentary hand treatment each month.

Kalani also offers programs for tweens and teens to help boost confidence and learn good skin care hygiene.

Kim Pursley, the spa’s founder and owner is on the Scotts Valley Chamber Board of Directors and Scotts Valley’s Economic Recovery Task Force. As a company, Kalani has participated in many local events from the Halloween Treasure Hunt to Scotts Valley Love to the Holiday Passport event, which Kim initiated in 2020 to coincide with Shop Small Saturday.

In addition, Kalani generously contributes spa services to local schools and non-profits, holds an annual food drive, and participates in Scotts Valley’s 4th of July parade.

Organization of the Year

Scotts Valley Economic Recovery Task Force

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t the beginning of the Pandemic, the Chamber, the City and local business owners immediately came together to form the Scotts Valley Economic Recovery Task Force.

Members from the City included Derek Timm (Coucilmember), Randy Johnson (Councilmember), Tina Friend (former City Manager), and Casey Estorga (City staff).

Members from the Chamber included Danny Reber (Executive Director), Angela Marshall (Operations Manager), Susan O’Connor Fraser (Tam Communications), Greg Wimp (owner, Togos), Jeanette Larkin (Board President), Victor Alejandro (Board member), Joanne Guzman (owner, Bruno’s Bar & Grill), and Kim Pursley (owner, Kalani Day Spa).

The Task Force met regularly since the start of the pandemic and through the CZU Fires, providing vital guidance and aide to our local business during this time of need.

Here is a list of the Task Force’s Accomplishments: • Offered assistance to ALL Scotts Valley Businesses, whether they were Chamber members or not • Joined the County Economic Recovery Council • Created an maintained the City’s official “Essential Business List” early in the pandemic to let the community know which businesses were open • Offered “reopening kits” to business free of charge, which included masks, hand sanitizer, and signage • Provided up to date information to businesses as far as closures, reopenings, and restrictions related to the pandemic

• Provided ongoing support to businesses to help secure available funds such as PPP, grants and loans • Hosted multiple COVID-safe shop local events including the Halloween Treasure Hunt, Holiday Open House Passport Day, #ScottsValleyLove, and Shop Small Saturday • Hosted a series of webinars to assist businesses with marketing during times of recession • Provided direct outreach to businesses in need, including surveys • Partnered with Tam Communications to create business profile videos free of charge for Chamber members • Promoted a Shop Local Campaign, which included social media, newspaper, radio, banners on SV Drive and Mt. Hermon Road, and television commercials on KSBW • Provided real-time support and up to date social media updates for businesses and community members as well as businesses evacuated and/or affected by the CZU Fires and assisted with FEMA applications • Organized the “Stayin’ Alive Virtual Community Awards Gala”

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Scotts Valley Chamber News Educator of the Year

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Kathy Petersen

fter earning her B.S. in Human Resources from San Francisco State, Kathy Petersen entered into the corporate world as a technical recruiter.

Understanding her passion was in the classroom, she quickly moved to become an educator. For over 20 years, Kathy has excelled as a teacher in the Pajaro Valley, Happy Valley and most recently, Scotts Valley school districts.

Throughout her career, Kathy’s mission has been to support all students to reach their potential. She has worked with students in all of the elementary grades and says that there is magic happening at each grade.

Kathy takes the initiative to continually hone her craft, seeking out professional development to support student achievement and their love of learning.

As the Elementary Teacher on Special Assignment, Kathy has supported the district during the pandemic. From researching best practices and technology tools to support educators in teaching students during distance and hybrid

Youth of the Year

Jeremy Kain

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eremy Kain set a National Record in the Mile Run at age 12 in 4:36.8, which beat the previous record of 4:43 by :06 seconds (The record still stands today).

He was a standout athlete in baseball and soccer, before he started running cross country and track and field. He was awarded the “Leadership Award” from Scotts Valley Middle School.

He has been a standout athlete at Scotts Valley High School in both Cross-Country and Track and Field. He now holds the SVHS Course Records for Woodward Park, Pinto Lake and Crystal Springs in Cross Country and also the SVHS Records in Boys 800 Meters, 1600 Meters, Mile Run, 3200 Meters and

learning, establishing a TK-5th grade Independent Study program, taking the lead on the intervention program for two elementary schools, to collaborating with the County Office of Education, Kathy has demonstrated her dedication in helping the educational community.

“Woman of the Year” from page 11 • Arts Commission — open art walk for all to see and vote on their favorite piece of art!

• Parks and Recreation Commission — a huge pickleball program, community garden which now has a

the Distance Medley Relay (DMR) in Track and Field.

He also hosted his own running camp at Vine Hill elementary school throughout his senior year. Jeremy is a Full IB Student with a 4.5 GPA and will attend Duke University in the Fall. Jeremy will run both Cross-Country and Track at Duke.

waitlist and the City’s gem, Glenwood Open Space Reserve!

• Senior Center Board — a robust center filled with a variety of activities and gatherings/celebrations!

• Scotts Valley Chamber — an incredibly popular and successful Art & Wine Festival with her focus on logistics! > edwardjones.com | Member SIPC

Life is for living.

Let’s partner to help you make every single moment matter.

Life is for living. Let's partner to help you make every single moment matter. www.tpgonlinedaily.com Scotts Valley Times / April 2022 / 13

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Scotts Valley Chamber News Chamber Ambassador of the Year

Phil Neuman

hil Neuman is CEO of Cyber Ascend Technologies, a locally owned Information Technology firm operating from its headquarters in Scotts Valley, California. CyAs Tech reflects Phil’s commitment to service and to the local community, as it is fully geared to support Santa Cruz County’s business builders with technology on their upward path to success.

After earning his Computer Science degree from Cal Poly SLO, Phil grew his IT skills within The Santa Cruz Operation. He increased his IT and business-building expertise directing IT departments at Fortune 500 companies and dot com startups until the entrepreneurial bug bit him

in 2001, forming what would eventually become CyAs Tech.

A big believer in the importance of community involvement, Phil has served as a volunteer firefighter and board member with Bonny Doon Fire & Rescue.

He’s enjoyed board member and ambassador roles with Scotts Valley’s Chamber of Commerce since 2017 and is a graduate of Leadership Santa Cruz County Class 34.

He’s a member of the Santa Cruz Business Builders BNI group, and active with Twin Lakes Church.

Phil resides in Scotts Valley. His wife and son are part of CyAs, supporting Phil’s vision for strengthening community through better tech.

Scotts Valley Hilton Multi-Chamber Mixer: April 28

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oin us on April 28th from 5:30-7pm for a county-wide Multi-Chamber Networking Mixer and renovation launch party ribbon cutting ceremony at the Scotts Valley Hilton.

Participating Chambers include the Scotts Valley Chamber, San Lorenzo Valley Chamber, Capitola-Soquel Chamber, This event is free of charge and newly curated restaurant, new enerAptos Chamber, and the Pajaro open to the community. gized meeting and a reminder that Chamber.

Come and enjoy the Hilton’s hospitality is alive and well!

Lightspeed Martial Arts Academy Celebrates 15 Years Anniversary Ribbon Cutting — April 21

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elebrate with us on April 21 from 5:30-7pm to acknowledge Master Salisbury’s 15th year of Academy Ownership at Lightspeed Martial Arts Academy, located at 5004 Scotts Valley Drive.

Join us for refreshments, snack and some exciting board-breaking!

This event is free of charge and open to the community.

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