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Call for Nominations! Scotts Valley Community Awards
he Scotts Valley Chamber of Commerce seeks your assistance in recognizing the people and businesses that make our Community such a special place. Please send us your 2021 nominations for outstanding businesses and individuals for the following categories: We are looking for nominations in the following categories: • Alvin Scarborough Memorial MAN OF THE YEAR • Annette Marcum Memorial WOMAN OF THE YEAR • YOUTH OF THE YEAR • EDUCATOR OF THE YEAR • BUSINESS OF THE YEAR • ORGANIZATION OF THE YEAR • Claire Hodgin Memorial BEAUTIFICATION PROJECT OF SCOTTS VALLEY
Criteria for nomination: • Each nominee must have made a valuable contribution to Scotts Valley. • It may be in the previous year or over a period of time which you will specify • A business of the year nominee must be a current Scotts Valley Chamber member. • An individual may live or work outside the city limits, but their contribution must be within Scotts Valley. • Youth of the year nominee must be of High School age ••• Nominating is quick and easy! • Go online to https://scottsvalleychamber.com/ chamberevents/ • You can also email your nominations to dreber@ scottsvalleychamber.com
Santa Cruz County Bank Hires Chief Operations Officer Shamara van der Voort
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anta Cruz County Bank (OTCQX: SCZC) announced Shamara van der Voort has joined the Bank as Executive Vice President, Chief Operations Officer. Ms. van der Voort has a 25-year banking background with extensive experience in Branch and Banking Operations, Customer Service Management, Sales and Treasury/Cash Management Services. Her expertise in Operations includes revamping structures to drive efficiency, and creating metrics and reporting to measure efficiencies and functions. Her attention to exemplary customer experience practices includes acquisition and implementation of state-of-the-art products and services encompassing Commercial Card, Trade Services, Wire &
ACH Operation and Internet/ leading, coaching and develElectronic Banking & Impleoping a team of 40+ employees mentations, while evaluating in all facets of Operations, customer and prospect needs. Loan and Customer Services. Early in her career, Ms. van Her career includes extensive der Voort established herself Management, Branch Operaas an expert in Treasury/ tions, Customer Service, Risk Cash Management Services Management and Treasury and Risk Management, Shamara van der Voort Management experience. taking on roles of increasing Ms. van der Voort obtained responsibility and gaining experience in a BA in Business administration from the product rollout, conversions and strategic University of Phoenix. planning at large regional and major Commenting on her new appointment, national banks. Ms. van der Voort stated, “I am extremely Most recently, Ms. van der Voort held excited and proud to join Santa Cruz an Executive role at Pacific Mercantile County Bank. I am honored to serve on the Bank where she was Head of Operations Executive team and to be working with so and Client Experience, and responsible for many amazing individuals throughout the
Happy Happy Thanksgiving!
organization. I look forward to leveraging my background and skillsets to further contribute to the Bank’s already sterling reputation and positive impact on the communities we serve.” Krista Snelling, President and CEO commented, “It is a pleasure to welcome Shamara as Chief Operations Officer and as a valued member of our Executive team. Her expertise in overseeing operations and the customer experience are a winning combination for our top performing community bank. We look forward to her contributions to the Bank and further enhancing the customer experience in the communities we serve.” Ms. van der Voort is based out of the Bank’s headquarters in Santa Cruz.
Call the Chamber Today or Visit www.scottsvalleychamber.com
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Scotts Valley Chamber News
The Penny Ice Creamery Ribbon Cutting Photo Credit: Arwen Reber
Cherie and Kevin Anderson
Brandi Palmer
Janet Janssen
Zach Davis and Family
Kendra Baker Co-Owner
Matthew Swinerton
Zach Davis
Scotts Valley Economic Recovery Task Force Shop Local Campaign
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By Susan O’Connor Fraser
ou’ll soon see banners hanging from light posts up and down Scotts Valley Drive. They’re going up as part of a Shop Local campaign intended to get out the message to “Stay. Shop. Dine.” in Scotts Valley. The Scotts Valley Chamber of Commerce is behind the effort with Joanna Guzman of Bruno’s Bar & Grill doing the
graphic design and branding. The colorful banners will celebrate all our great local businesses, many of whom have had a tough time through the pandemic. Fortunately, our city’s great community spirit have helped these businesses survive. As we enter the holiday season,
12 / November 2021 / Scotts Valley Times www.tpgonlinedaily.com
keeping the message alive to shop local is more important than ever. In conjunction with the banners, Tam Communications will be producing a series of television commercials to show off all the awesome retail establishments, eateries, and hotel properties we have in town.
Funding for the entire Shop Local campaign came from a grant from the City of Scotts Valley. Scotts Valley Chamber Executive Director, Danny Reber, said “We are so fortunate to have such a businessfriendly City staff that is invested in making sure our local businesses survive and thrive.”
Scotts Valley Chamber News
Shop Small Saturday: November 27 A
By Susan O’Connor Fraser
nother local business initiative started last year by the Scotts Valley Economic Recovery Task Force, a partnership between the City and the Scotts Valley Chamber of Commerce, is Shop Small Saturday. Scotts Valley joined other cities in the nationwide effort to celebrate small businesses every day and to help communities thrive and stay vibrant. This year’s event will be held on Saturday, November 27th. While details are still being worked out, organizers believe it will be much like the event in 2020 where participating businesses were invited to fill the stockings of local shoppers with candy or other trinkets. The businesses that took advantage were very excited about the community support. According to Susan O’Connor Fraser, one of the event organizers, “I can’t tell you how many business owners told me they either sold products that day or heard from attendees that they’d be back. Some longtime retailers evn said some people hadn’t realized they were around” Last year the campaign was kicked off with nearly two dozen participating businesses. Attendees picked up their Holiday passport and stockings at one location, got their picture taken, and then went to each participating business to get their passport stamped and pick up their goodies. At the end of the day, the passports were turned in and one winner was drawn. There was also an ugly sweater contest.
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2021 Scotts Valley Tree Lighting Festival: December 4
ome traditions are worth preserving. Covid has changed our interactions, but has not changed the firm foundation of our Community. The Exchange Club of Scotts Valley is helping to preserve the giving spirit by coordinating this year’s Tree Lighting Festival. Valley Churches United will be accepting donations, as usual. Other Community Service Organizations will be pitching in to ensure we have an opportunity
to gather for a short program, and refreshments. There may be a special guest along the way, too! We invite you to join us at The Community Center on Saturday, Dec. 4, from 5:30-7:30 to celebrate the Holidays! Please contact Victor Alejandro, victor.alejandro.usa@ gmail.com, if you’d like to invest your Time, Effort and/or Resources into this event or be considered as a potential food collection location.
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Scotts Valley Chamber News
VCUM Sidewalk Holiday Gift Shop V alley Churches United will begin the holiday season with six Sidewalk Holiday Gift Shop dates. Enjoy the huge assortment of holiday items in an outdoor Covid-safe shopping experience. The Sidewalk Holiday Gift Shop features a huge selection of quality Christmas decorations and supplies, lots of new toys, household items, jewelry and so much more. All items priced extremely reasonably with cash, checks and credit cards accepted. The dates are November 6th, 21st and 27th and December 4th, 12th and 19th. The hours are 11am to 4pm. All proceeds from the gift shop support Valley Churches United nonprofit year-round food pantry. The Sidewalk Holiday Gift Shop is located at Valley Churches United in the heart of Ben Lomond at 9400 Highway 9. For more information, call 831-336-8258.
Celebrating 40 Years of Managing & Selling Homes throughout Santa Cruz County — 1981 - 2021
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2BR/1BA SINGLE-LEVEL CONDO at 4450 Diamond St. #1 in the Jewel Box of Capitola. Close to shopping & beach. Coin op laundry onsite. Storage in carport. No pets. No cosigners. AVAIL NOVEMBER
Rainy season has arrived! It’s time to adjust your outdoor irrigation:
CHECK WATERSMART TO TRACK YOUR WATER USE. Learn more at www.svwd.org/i-meters
Advertise in the Scotts Valley Chamber Newsletter
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CALL FOR SPECIAL RATES 831.688.7549
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066