Letter from Scotts Valley Chamber Executive Director Dear Community Member and Small Business Owner, e bet that you, like us, are glad to see both 2020 in the rearview mirror and the light at the end of the tunnel for a more hopeful 2021. As we write this letter, we know that according to Governor Newsom that California will fully open on June 15th. That’s great news! We know, too, that recovery will take a long time and the Scotts Valley Chamber of Commerce is here to helping many ways. Take a look at the Chamber’s 2020 accomplishments in our annual report. All things considered, we accomplished a lot despite the pandemic and the fires. Our relationship with the City and County is stronger than ever. We were a conduit to businesses for information, and marketing and financial assistance, even providing hands-on help as necessary.
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We successfully held the annual Scotts Valley Community Awards Gala in a virtual setting with the theme “Stayin’ Alive” which was extremely successful where we recognized the extraordinary work of individuals and organizations who helped us all get through these trying times. And through last year we served ALL businesses that reached out, regardless of their membership status. As things open up, we’re excited to announce the return of the Art, Wine and Beer Festival to beheld August 22nd through the 23rd. It’s just another sign that 2021 is going to be a brighter year. We invite you to attend the Festival and to participate in other ways, such as sponsorship or having a booth. It’s such a great community get together and is something to look forward to this summer. — Danny Reber, Executive Director
Scotts Valley Chamber Annual Report Accomplishments • Formed the Scotts Valley Recovery Task Force, a collaboration between the Chamber, the City, and Business Leaders • Joined the County Economic Recovery Council to collaborate with the rest of Santa Cruz County • For 2020, the Chamber offered its assistance to ALL Scotts Valley Businesses, whether they were Chamber members or not • Created and maintained the City’s official “Essential Business List” early in the pandemic to let the community know which businesses were open
• Offered “reopening kits” to businesses free of charge, which included masks, hand sanitizer, and signage • Provided up-to-date information to business as far as closures, reopening’s, and restrictions related to the pandemic • Provided ongoing support to businesses to help secure available funds such as PPP, grants and loans • Hosted three different COVID-safe shop local events, which included the Halloween Treasure Hunt, Holiday Open House Family Passport Day, and #ScottsValleyLove
Happy Mother’s Day!
• Hosted a series of webinars to assist businesses with marketing during times of recession • In collaboration with the City, provided direct outreach to businesses in need, including surveys • Partnered with Tam Communications to create business profile videos free of charge for Chamber members • Promoted a shop local campaign, which included social media, newspaper, radio, and television commercials on KSBW • Provided real-time support and up-to-date social media updates for
businesses and community members as well as business evacuated and/or affected by the CZU Fires and assisted with FEMA applications • Organized the “Stayin’ Alive Virtual Community Awards Gala” to recognize the leaders in our community who stepped up during the last year to serve their community • Currently planning the 2021 Scotts Valley Art Wine & Beer Festival to be held on August 21st & 22nd at Siltanen Community Park, consider becoming a sponsor to showcase your business
Call the Chamber Today or Visit www.scottsvalleychamber.com
www.tpgonlinedaily.com Scotts Valley Times / May 2021 / 11