Letter from Scotts Valley Chamber Executive Director Dear Community Member and Small Business Owner, e bet that you, like us, are glad to see both 2020 in the rearview mirror and the light at the end of the tunnel for a more hopeful 2021. As we write this letter, we know that according to Governor Newsom that California will fully open on June 15th. That’s great news! We know, too, that recovery will take a long time and the Scotts Valley Chamber of Commerce is here to helping many ways. Take a look at the Chamber’s 2020 accomplishments in our annual report. All things considered, we accomplished a lot despite the pandemic and the fires. Our relationship with the City and County is stronger than ever. We were a conduit to businesses for information, and marketing and financial assistance, even providing hands-on help as necessary.
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We successfully held the annual Scotts Valley Community Awards Gala in a virtual setting with the theme “Stayin’ Alive” which was extremely successful where we recognized the extraordinary work of individuals and organizations who helped us all get through these trying times. And through last year we served ALL businesses that reached out, regardless of their membership status. As things open up, we’re excited to announce the return of the Art, Wine and Beer Festival to beheld August 22nd through the 23rd. It’s just another sign that 2021 is going to be a brighter year. We invite you to attend the Festival and to participate in other ways, such as sponsorship or having a booth. It’s such a great community get together and is something to look forward to this summer. — Danny Reber, Executive Director
Scotts Valley Chamber Annual Report Accomplishments • Formed the Scotts Valley Recovery Task Force, a collaboration between the Chamber, the City, and Business Leaders • Joined the County Economic Recovery Council to collaborate with the rest of Santa Cruz County • For 2020, the Chamber offered its assistance to ALL Scotts Valley Businesses, whether they were Chamber members or not • Created and maintained the City’s official “Essential Business List” early in the pandemic to let the community know which businesses were open
• Offered “reopening kits” to businesses free of charge, which included masks, hand sanitizer, and signage • Provided up-to-date information to business as far as closures, reopening’s, and restrictions related to the pandemic • Provided ongoing support to businesses to help secure available funds such as PPP, grants and loans • Hosted three different COVID-safe shop local events, which included the Halloween Treasure Hunt, Holiday Open House Family Passport Day, and #ScottsValleyLove
Happy Mother’s Day!
• Hosted a series of webinars to assist businesses with marketing during times of recession • In collaboration with the City, provided direct outreach to businesses in need, including surveys • Partnered with Tam Communications to create business profile videos free of charge for Chamber members • Promoted a shop local campaign, which included social media, newspaper, radio, and television commercials on KSBW • Provided real-time support and up-to-date social media updates for
businesses and community members as well as business evacuated and/or affected by the CZU Fires and assisted with FEMA applications • Organized the “Stayin’ Alive Virtual Community Awards Gala” to recognize the leaders in our community who stepped up during the last year to serve their community • Currently planning the 2021 Scotts Valley Art Wine & Beer Festival to be held on August 21st & 22nd at Siltanen Community Park, consider becoming a sponsor to showcase your business
Call the Chamber Today or Visit www.scottsvalleychamber.com
www.tpgonlinedaily.com Scotts Valley Times / May 2021 / 11
Scotts Valley Chamber News
Looking for Submissions for Scotts Valley Senior Discounts T he Scotts Valley Chamber of Commerce and the Scotts Valley Senior Life Association (SVSLA) are working together to create a resource guide of senior discounts and other special considerations currently available to local senior citizens. This new resource for Scotts Valley seniors will be published on the SVSLA website (scottsvalleyseniorlife.org) in a PDF file which is easy to download
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and share with friends and families of all senior citizens in and around Scotts Valley. Do you know of any senior discounts or senior accommodations? Please let us know what your favorite discounts are! In particular, consider restaurants, retail stores, grocery stores, auto mechanics, dry cleaners, movie theaters, and business services such as insurance, medical, pharmacies, etc. To submit a senior discount, send an email message to info@scottsvalleyseniorlife.org with all the details about the discount, such as contact information if you have it so we can verify whether the benefit is currently available or has been discontinued. Thank you very much in advance for your contribution to the Scotts Valley Area Senior Discounts Resource Guide which promises to be a valuable resource to senior citizens in the Scotts Valley area.
2021 Scotts Valley Farmers’ Market Season Starts May 1
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n expanded footprint, new breakfast/lunch offerings and the return of music and seating have us excited to swing the doors open wide! The Scotts Valley Farmers’ Market welcomes you to the launch of the 2021 season on May 1st. Every Saturday until Thanksgiving a remarkable and unique collection of regional farms and food businesses throw up their tents to sell a robust array of fresh fruits and vegetables, meats, eggs, artisanal bread and other staple foods.
12 / May 2021 / Scotts Valley Times www.tpgonlinedaily.com
Newly located at the Scotts Valley Square Shopping Center in the old KMART parking lot the growing farm and food offerings are worth coming out for week after week, 9am-1pm. We are happy to be starting 2021 with solid Covid-19 safety protocol, the return of café seating and live music weekly. Joining us this year, Watsonville-based Mora Family Farm brings chicken, duck and quail eggs to the market alongside preserves, peppers and tree fruit. Burgeoning food business Chicken Foot showcases the talents of Felton-raised Jessica Yarr and her culinary heritage. Find traditional Eastern European dishes like sweet potato, sour cherry and cheese filled pierogi with sour cream and apple butter or traditional Georgian stuffed cheese bread with herbs and a side of spring veggies. Cuevas Express returns with their
sought-after chile rellenos breakfasts along with steak or potato and egg options. A trio of bakeries — Companion, Adorable French and Beckmann’s Old World — offer up a huge selection of quality breads, granolas, pies, pastries and savory and sweet tarts. The Scotts Valley Market continues to offer the Market Match program, which helps EBT users stretch their dollars. In May, the Market offers a Double Match Special to CalFresh/EBT users — providing TWO Market Match tokens for every EBT token up to ten dollars. Ten dollars of EBT becomes $30 in May at the Scotts Valley Market. The matching tokens are specifically for fresh fruits and vegetables only.
Scotts Valley Chamber News
County Response, Recovery, and Resilience Website Launches T he Santa Cruz County Office of Response, Recovery and Resilience (OR3) is pleased to announce a new website to serve as a community resource for all aspects of disaster preparedness and recovery. Established by the Santa Cruz County Board of Supervisors in response to the CZU Lightning Complex fires, the Office of Response, Recovery and Resilience serves as the County’s primary emergency response agency, while helping prepare for future disasters and other events, and assisting residents through the recovery process. The website provides resources and current information, as well as ways to maintain connections with new developments and other disaster survivors. By visiting www.santacruzcounty.us/ OR3.aspx, residents can learn about upcoming events, sign up for newsletter updates and connect with the community-based Long-Term Recovery Group. CZU survivors and others impacted by recent disasters can also send questions to the Recovery Team. In addition, residents can find out what the County is doing to prepare for climate change, access emergency preparedness materials and learn more about preparing themselves and their families for emergencies, including preparing for evacuations. Residents can also obtain information about CZU fire-related debris removal, connect with the Recovery Permit Center, access and download materials helpful during the rebuilding process and more.
The Tutoring Club Brings Your Student Up to Speed in Academics Post Pandemic
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Register for Summer Remediation
ow that in class learning has returned the Tutoring Club of Scotts Valley can help bring your K-12 Student up to speed! The distance learning has harmed the progress of students learning in a pandemic. Enroll your student to hone in their skills to return to in class learning in the fall with the expertise of the Tutoring Club! Summer is a good time to bring your student up to speed. Assessment tools are used to focus on each student’s needs then establishing an individualized, student-tailored learning plans. Students learn study kills development and refinement an enlightening
24-lesson course that includes organization, speed reading and other skills. A sampling of the subjects covered at the Tutoring Club include: Writing/ English/AP/IB/TOK, Mathematics Life and Physical Sciences, Engineering statics/ mechanics, Physics, Biochemistry, History, Government and Economics: IB/AP US/ and World History, HOTA, Gov. and Economics and Languages. Test proctoring for online universities (for supplementary courses, independent study, remediation or home schooling). “Tutoring Club” page 14
Custom Design Restoration & Repair 245 Mt. Hermon Rd. Suite Y Scotts Valley greenejewelrydesign.com (831)438-1844
www.tpgonlinedaily.com Scotts Valley Times / May 2021 / 13
Scotts Valley Chamber News
Discover ‘Cloud Nine’ at Bruno’s Bar & Grill Adults Need Play Dates Too!
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ntroducing “Cloud 9,” the new adults only outdoor lounge upstairs at Bruno’s Bar and Grill. Bruno’s, “Where the Fun is,” is known for bringing entertainment to everything they do. From hiring friendly and outgoing staff that feel like family, to comedy and drag shows, throwing theme parties or their one-of-a-kind music infused trivia, they like to sprinkle fun in everything they engage in. Cloud 9 is no exception; it was designed as an oasis where adults can visit with friends enjoying cocktails, appetizers and laughter with a beautiful view. Feast your eyes on the spectacular ginkgo tree with 1200 lights, a 7-foot rain fountain, and the Cloud 9 feature wall with color changing LED lights. With 2 cabanas, 4 of the trendy egg chairs, 2 bar height fire tables and 2
“Tutoring Club” from page 13 The Tutoring Club offers a proven, awarded, comprehensive, yet very budget friendly program for all ages, with free assessment testing and without requiring an attendance contract.
couch lounging areas, there is a different vibe and view from every area. Each comfortable and cozy “cloud” has its own fire table and can accommodate groups ranging from 4 - 12. The concept for the new area came from owners “Ro and Jo” Guzman wanting a safe place for adults to relax and come together after a challenging year of enduring the COVID pandemic. “We all went through a lot this past year with the fires, fear and uncertainty along with people being isolated at home, essential workers, health care professionals and teachers working so hard,” Jo said. “We had parents home-schooling and working from home, business owners and professionals trying to keep their heads above water, it was a stressful time for all.” Ro and Jo looked to the future and
wanted to create something one-of-a-kind to make people happy. They envisioned when Scotts Valley would start to open back up, with school back in session, children being able to play with friends, and work/home life separation resuming. They designed something special just for adults to relax, unwind, laugh and enjoy friends. They spent many months planning every detail of the area to ensure it would be a visual experience in addition to delicious food and drinks. They sought out higher-end wines, craft beers and tasty items for their charcuterie and cheese boards for folks to gather around fire tables to share. “It’s the perfect place to have drinks after work, celebrate your birthday or other special occasion, or to meet up before heading out on the town!” Jo added. Guests can enjoy cocktails, wine and beer
or browse their menu for finer wines by the bottle, meat and cheese boards to share, or sample a craft beer flight. They are excited to share this 21 and over adult oasis with the community. Cloud 9 is currently open Thursday, Friday and Saturdays from 5PM - 9PM on a first-come, first-serve basis. Reservations aren’t accepted, however rental of each of the areas is available for your special occasion. See pricing at brunosbarandgrill.com for rates.
Locally owned and operated by Pat Perkins and Randy Klein. Pat Perkins is an experienced technical writer and retired Executive Assistant in several Silicon Valley high-technology companies. Randy Klein is a retired electrical engineer and substitute teaches for the SCCOE and
SVUSD and is the Interact Youth Chairperson for the Rotary Club of Scotts Valley. The Tutoring Club is a member of the Scotts Valley Chamber of Commerce and a supporter of the Scotts Valley Educational Foundation and several other community service organizations and events. Pat and
Randy know that teachers are among the “real heroes” in our community! The Tutoring Club of Scotts Valley is located at 221-D Mt. Hermon Road in the Graham Plaza shopping center. Tel: 831-439-8886 or Email: prtutoring@sbcglobal.net and visit their website at www.TutoringClub.com
BE MORE WATER EFFCIEINT The Scotts Valley Water District offers free water-saving devices. • Garden hose nozzles • High-efficiency shower heads • Pan scrapers
PICK
UP FOR
FREE!
• Faucet aerators for bathroom and kitchen sinks • Toilet leak detection dye strips
Come by the District Office to pick up any of these devices. The office is located at: 2 Civic Center Drive in Scotts Valley.
Cheryl D Rebottaro, AAMS®, CRPC® Financial Advisor
MKD-8652C-A
221 Mount Hermon Rd Suite F Scotts Valley, CA 95066-4038 831-461-9311
Advertise in the Scotts Valley Chamber Newsletter
14 / May 2021 / Scotts Valley Times www.tpgonlinedaily.com
Contact for more information: 831-438-2363 or contact@svwd.org edwardjones.com
Member SIPC
CALL FOR SPECIAL RATES 831.688.7549
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066