February 2021 Chamber Newsletter

Shop Small Support Scotts Valley Businesses

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#ScottsValleyLove – A Community Family-Oriented Event

fter the highly successful and well-received “The Haunt” before Halloween and “Holiday Open House/Family Passport Day” on Shop Small Saturday in November, the Scotts Valley Economic Recovery Task Force has announced another holidaythemed event.

The Valentine-themed event will take place on February 13th from 10 a.m. to 6 p.m. and is called #ScottsValleyLove.

Tam Communications’ Creative Director and Executive Producer and member of the Task Force said, “The business community was so grateful of the efforts intended to increase traffic to their stores and all those that participated from the public had so much fun at both events and were appreciative to learn about new shops they hadn’t known of before. Events like these are just so important during these times to encourage all of us to remember to shop local.”

The Task Force is a collaboration between the City of Scotts Valley and the Scotts Valley Chamber of on social media and made available to all Commerce. those who participate.

The event, which is family-ori••• ented, COVID-Safe, allows attendees to List of Participating Businesses: pick up a goodie bag at any one of the Flower Outlet city’s five shopping centers along with Zinnia’s a map of participating Scotts Valley Ace Hardware businesses.

Brunos Bar & Grill At each business, community Cali Style members will get candy or trinkets Choi’s Taekwondo dropped into their bags. Many of the Cinelux businesses will also provide special Jamba Juice offers and some may hold individual inMountain Music School store raffles.

Succulent Diva Designs Pictures will also be taken for posting Tony & Alba’s Pizza & Pasta

Treasures Ferrari Florist Kissed By An Angel Winery Glimmer & Glow Tanning Boutique Little People’s Scotts Valley Jewelers Togo’s Scotts Valley Kalani Day Spa Mathnasium Ashby’s Confections Jia Tella’s Studio Salon & Supply Tutu Ballet School Empowering Hands 831 Kitchen and Bath

Shop Local #ScottsValleyLove February 13th

Earthwise Pet Rumble Fish Four Points Sheraton DVD to Go The Find Petticoat Junction Ivy’s Porch Professional Alterations by Maria ••• Outreach to businesses is currently underway.

Any business interested in participating should contact Angela Marshall at amarshall@scottsvalleychamber.com. Deadline to sign-up is February 8th. Those who sign up will benefit from pre-event promotion on the Chamber’s Facebook Page.

Call the Chamber Today or Visit www.scottsvalleychamber.com

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Scotts Valley Chamber News

Save the Date!

Scotts Valley’s 2020 Virtual Gala Awards Ceremony

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he Scotts Valley Chamber of Commerce is excited to announce the theme, date and format for their annual awards gala.

Dubbed “Stayin’ Alive”, the event will be virtual and will be available on both the Chamber ’s Facebook page as well as My Scotts Valley’s Facebook page on March 13th from 6 to 8 pm. Danny Reber and Robert Aldana will co-host the fun-filled evening.

The night will kick off with a music video being produced by Tam Communications. A parody of the Bee Gees’ 1977 hit song “Stayin’ Alive”, the Tam team will be reaching out to members of the community to provide video, showing off their best dance moves and most outrageous disco threads.

Susan O’Connor Fraser, Tam’s Creative Director, notes that the song will be made available to the Community by February 8th and the crowd-sourced video deadline is February 26th.

More info will be announced on the Chamber ’s Facebook page.

Award winners, announced last month, include: Business of the Year–Tam Communications; Woman of the Year–Joanne Guzman; Man of the Year–Michael

Hanson; Educator of the Year–Erik Wyner; Youth of the Year–Anika Mistry; Organization of the Year–

Santa Cruz Moose Lodge; Beautification Project of the Year–Glenwood Preserve; and Honorary Ambassador of the Year–Angela Marshall.

Each winner will be queued up by last year ’s award winner and then a video profile will roll, featuring members of the community.

Musical performances by students of Bobbie Ward’s Performance Vocals and Sydney Gorham of Mountain Music School will also be integrated into the program.

People who register for the event will also be automatically entered into opportunity drawings that will be held throughout the two hours and those in attendance will have the chance to go live and be featured in the program.

You can learn more and register for the event at the Chamber ’s website https://scottsvalleychamber. com/awards-gala/.

If you’d like to donate, contact Board President Jeanette Larkin at jlarkin@scottsvalleychamber.com.

If you’re interested in sponsoring and having a commercial play during the program, contact Danny Reber at dreber@santacruzchamber.com. All funds raised will support local businesses and the Chamber.

Letter to Scotts Valley Community from Raelyn D’Amelio

Little People’s Store Seeking Community Support — GoFundMe Goal: $11,500

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he Little People’s Store is a small children’s consignment boutique with clean, quality children’s items at prices everyone can afford. I purchased this business from the original owner Shelly Leeman in 2010, a Santa Cruz resident, who had a passion for young people and green living.

From a young age, Shelly saw a demand in the community to provide local families with a trade-in platform to recycle gently used items with a quick turnaround.

As a result of Covid-19, my business has been heavily impacted and I find myself in a place of financial hardship.

From the bottom of my heart, I seek to keep my doors open and continue serving the community at a time where the concept of recycling items is needed now more than ever.

I’m reaching out to you because I have been having experiencing difficulty paying rent for my business, as the doors were closed for several months with zero trade-in services offered or inventory turnover — especially with children growing so quickly with different interests at every age!

My mission as a small business owner is to keep the community green, eliminate waste, and support other local businesses. My vision is to continue providing my community with a trade-in network to avoid simply throwing away unwanted children’s clothing, furniture, and toys when they could be traded-in, consigned, or donated. Otherwise, these items will end up in landfills, adding to the billions of pounds of textile waste already in the ground.

Fortunately, children’s boutique consignment shopping has become increasingly popular in California as

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people continue to look for more ways to reduce waste, making a conscious effort to live sustainably.

This environmentally-friendly shopping experience allows parents and guardians to recycle baby, toddler, and children’s items giving them a second life. For this reason,

I have started a Go Fund Me account to keep my doors open and help me catch up on rent in order to keep my green vision thriving.

“Little People” page 13

Scotts Valley Chamber News “Little People” from page 12 With your financial contributions, I can positively impact the lives of families and children in the local and surrounding areas.

Unfortunately, I did apply but did not receive any of the COVID-19 federal loans or state grants.

If you could support my GoFundMe page by making a donation and then sharing it with your friends, family, and social media networks, I would greatly appreciate it. I know that

money can be tight during these times, so please know that even a $5.00 contribution will help me get closer to my goal!

Please donate within your capacity. Let me know if you have any questions and I’ll be happy to answer them.

Respectfully, Raelyn D’Amelio Local Business Owner ••• https://www.gofundme.com/f/ little-people039s-store?qid=1189d3 3b08b2e196b5c3d40da04650ef tinyurl.com/little-peoplefundraiser

Community Award Honorary Chamber Ambassador of the Year:

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n a normal year, the Chamber Ambassadors are community leaders and the outreach arm for the Chamber of Commerce. They are the face-to-face welcome wagon for new businesses, help build networks for existing businesses, and volunteer in community events.

The Chamber Ambassadors select the Chamber Ambassador of the Year.

However, because of Covid-19 this last year, most of what the Ambassadors do was put on hold.

With the exception of a couple of socially distanced outdoor ribbon cuttings, there were no events or mixers for the Ambassadors to host and all face to face activities were suspended. So, when

Angela Marshall

the Ambassadors met to pick the 2020 Chamber Ambassador of the year, they decided unanimously that they would like to recognize someone that has always been there to build them up and support them in all that they do, our Chamber Operations Director, Angela Marshall.

With all of the challenges that 2020 brought, including Covid-19 and the CZU Fires, the Chamber had to pivot to meet the needs of community members affected by the CZU fire and outreach to provide help small businesses affected by Covid-19 like never before.

Angela became an integral member of the newly formed Economic Recovery Task Force, which was a collaboration between

the Chamber, the City of Scotts Valley, and our business community.

Angela’s professional career began at NASA Ames Research Center as a Procurement Officer before becoming a Worldwide Business Analyst for Hewlett Packard.

After taking 12 years off to raise her family, she re-entered the workforce as the Principal’s assistant at Scotts Valley High School for six years, after her sons graduated, she joined the Scotts Valley Chamber in 2014 and is passionate about Scotts Valley and all the wonderful businesses and enjoys sharing the town’s history and sightseeing highlights with tourists and locals alike.

IRT-1948I-A

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Scotts Valley Chamber News

Local Restaurants Lend a Helping Hand to One Another

By Joanne Guzman, Owner Bruno’s BBQ & Grill It’s no secret the global pandemic has created an economic crisis. Many industries are particularly affected by the shutdowns, among those are restaurants. According to Statista, the year-over-year decline of seated diners in restaurants in the U.S. was a staggering 65.91 percent on January 25, 2021. We live in a unique community where those who are having difficulties are helping one another rather than going with the ‘every man for himself’ attitude.

I for one am very grateful to my fellow restauranteurs who have given us help at Bruno’s Bar and Grill during these difficult times. One, in particular, is Luna Kim, owner of Rumble Fish. When Scotts Valley had the powerful wind storm a few weeks back, many restaurants lost their outdoor dining setup.

Rumble Fish’s covered outdoor tented area was destroyed by the winds. Luna contacted me to ask me if I wanted her heaters, she had heard we lost our fencing and heaters in the storm. When I asked how much she wanted for them, she said she would give them to me at no charge.

Image Courtesy Of Cherie Anderson

‘“We decided to give you the heaters because you always took care of me. I wanted to be helpful for you to open back up and hopefully to bring more people to your outdoor seating,” said Luna.

“Everyone is trying their hardest to survive this pandemic. And we still believe we all can make it through”.

This is the kind of help many in our community have been giving to one another and it’s something that should be recognized and celebrated.

Another local small business that’s been giving to our community is Erin Buchla from Cruise Coffee Company. In addition to donating to numerous people

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in need and providing food and coffee to our first responders, she’s been supporting and collaborating with several local businesses during the pandemic and fires.

This spirit of helping isn’t just limited to our area, it extends into other areas of our County too. During the fires when our power was shut off and we were going to lose thousands of dollars of food, Mark Urban co-owner of The Hindquarter let us bring a truckload of food over to put in his freezer. Lending a hand to one another when needed is the key to making it through tough times.

There’s a light at the end of the tunnel and I am looking forward to brighter days to come! We know there are many other businesses that are helping one another and as Chair of the Economic Recovery Task Force, I would love to hear your stories.

Please send your inspiring stories to Joanne Guzman: jo@bunosbarandgrill.com or Angela Marshall: amarshall@scottsvalley chamber.com.

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