Family Passport Day National Shop Small Saturday
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t came together in less than two weeks by a small group of business owners and brought a lot of joy to all those who attended and to the participating business. It was originally the brainchild of Kalani Day Spa’s owner, Kim Pursley. Then after the popular Halloween Haunt conceived by Togo’s franchise owner, Greg Wimp, our own Angela Marshall brought it up to the Scotts Valley Economic Recovery Task Force and everyone agreed it was a great idea and to do it in conjunction with the Small Business Saturday events (sponsored by American Express) happening all over the country.
The committee that came together to organize the event included Angela, Kim, Susan O’Connor Fraser of Tam Communications, Joanne Guzman of Bruno’s Bar and Grill, and, of course, Danny Reber from the Chamber. Joanne created all the marketing materials. Thirty-five businesses made time in their day to welcome those who came, filling stockings with goodies ranging from candy canes to jump ropes to succulent plants and jewelry. Businesses also contributed to two one or both of two baskets. The first, the grand prize selected from an Enter to Win contest, included over $1100 worth of goodies. It was won by ten-year old Liliana Eymann and her
dog Scout is sure to enjoy the bags of dog food donated by Earthwise Pet. The second basket went to the winner of the Ugly Sweater Contest, Mercedes Erdey. The event was so well-received that future similar events are in the works, And, with more time to plan, we hope to have the participation to be even bigger. The goal of these events is to remind people how important it is to shop local. We want our Scotts Valley businesses to survive and thrive. ••• Susan and her partner, Tam, documented the event. Look for the video recap on the Chamber’s Facebook page and YouTube Grand Prize Winner Liliana Eymann with her dog channel. Scout and Chamber executive director Danny Reber.
Ugly Sweater Contest Winner Mercedes Erdey with her kids.
Stay Safe this Holiday Season!
Call the Chamber Today or Visit www.scottsvalleychamber.com
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Scotts Valley Chamber News
Three Precious Shops All in a Row M
ost Scotts Valley residents know that if they’re looking for unique gift, you can surely find something at Zinnia’s and Bumblebee’s. What many have not found are the three unique shops on the north side of town. Within steps of each other are Ivy’s Porch, Petticoat Junction, and The Find, offer a plethora of creative ideas that will most certainly delight the recipient. Exploring Ivy’s Porch is fun inside and out. Its garden paths wind you through the various little buildings offering up an array of home and garden items. Over a dozen dealers carry a variety of items from furniture, accessories and collectibles to Vintage
12 / December 2020 / Scotts Valley Times www.tpgonlinedaily.com
inspired gifts, Vintage travel goods, boutique clothing and jewelry. At the Find, you can choose from another inspired collection of products from around the block and around the world. Again, you’ll find joy in the shopping experience as you find treasures such as custom paintings and other art, amazing luxury jewelry, garden and home décor, and furniture. They also offer up an assortment of satisfying pleasures from local bakers. In between the two stores, is newest of the three. Petticoat Junction opened its doors during the pandemic. Despite the lack of longevity, owner, Linda Dorn says she has customers coming from all over Northern California to check out her distinctive mermaid-themed items. She also says her furniture is one of her best sellers. These one-of-a-kind pieces are painted by Linda herself. In addition to her furniture, the store also offers up shabby chick to Paris and French country-themed home décor. We’re fortunate to have such special businesses like these three in Scotts Valley. Make your holiday shopping a local shopping adventure with gifts that will excite your friends and family or just treat yourself to something special. You can find something special right here in town.
Scotts Valley Chamber News
The Tutoring Club in Scotts Valley Helps Make Distance Learning Work P arents and children have been struggling mightily to balance the demands of work, family and school. Sadly, some have already given up as evinced by the 10% loss of students who are disconnecting from their schools by just not showing up online. Many students who are staying connected through distance learning have expressed dissatisfaction with the suitability of their education. Astonishingly, our students are asking us for more teaching! As responsible adults, we know that our school and personal resources are already stretched to the maximum. So how can we provide more teaching when the resources that we have at our fingertips are already being used to the point of saturation? Also, as soon as workable new teaching resources are developed, they are also gobbled up or offered as alternatives to schools, often while being difficult to use. Many of these resources are too generic in their approach to work effectively with student’s specific needs. The kind of teaching that students most prefer is more in-person classroom time with their local teachers. Some parents are considering hiring teachers to come into their homes, or in pods to teach their students, a costly and perhaps unworkable solution given both office of education and health department directives.
/ ASVAB/ GRE / CBEST / CSET/ CSU and Cabrillo entrance assessments/ Fire fighter’s exam/ Union-Skills exams — all carefully tailored to each student and guidance on college application essay and scholarship applications. Assessment tools are used to focus on each student’s needs, then establishing an individualized, student-tailored learning plans. Students learn study skills development and refinement in an enlightening 24-lesson course that includes organization, speed reading and other skills. Here is a sampling of the subjects covered at the Tutoring Club: Writing/ English/AP/IB/TOK, Mathematics Life and Physical Sciences, Engineering statics/ mechanics, Physics, Biochemistry, History, Government and Economics: IB/AP US/ and World History, HOTA, Gov. and Economics and Languages. Test proctoring for online universities (for supplementary courses, independent study, remediation or home schooling). The Tutoring Club offers a proven, awarded, comprehensive, yet very budget friendly program for all ages, with free assessment testing and without requiring an attendance contract. It is locally owned and operated by Pat Perkins and Randy Klein. Pat Perkins is an experienced technical writer and retired executive assistant in several Silicon Valley high-technology companies.
Merging the desire for a more personal touch with classroom teachers might seem impossible, but there are solutions available in our local community that can be tapped into. While in-person teaching is presently restricted within Santa Cruz County, there are still alternatives. Here is a partial list: 1) District or County distance learning resources — contact your local school district and county education offices. 2) Small group or one-on-one Zoom, Facetime, Google, or Skype video with The Tutoring Club of Scotts Valley. Over-the-telephone connection can work well enough too, for some courses and some students. 3) Pre-packaged online courses XL, Accelerate Education, University online courses offered thorough your local school district, community college, Colleges, Universities and the Santa Cruz County Office of Education (SCCOE). More than 25% of each SVHS graduating class is coming to, or has been to, the Tutoring Club, received higher grades and benefitted from the college test prep services for the PSAT/ NMSQT /SAT /SAT II /ACT /CAHSEE / CAASPP / CHSPE
Randy Klein is a retired electrical engineer. He substitute teaches for the SCCOE and SVUSD and is the Interact Youth Chairperson for the Rotary Club of Scotts Valley. The Tutoring Club is a member of the Scotts Valley Chamber of Commerce and a supporter of the Scotts Valley Educational Foundation and several other community service organizations and events. Pat and Randy know that teachers are among the “real heroes” in our community! ••• The Tutoring Club of Scotts Valley is located at 221-D Mt. Hermon Road in the Graham Plaza shopping center. Tel: 831-4398886 or Email: prtutoring@sbcglobal.net and visit their website at www.TutoringClub.com
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Scotts Valley Chamber News
CineLux Theatres Pivots Operations As State Moves To Purple Tier
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aul Gunsky, the second-generation owner of CineLux Theatres, announces that “our cinemas have been placed on pause in compliance with state and local health response to COVID-19. We enjoyed welcoming back our guests to our theatres and look forward to reopening soon.” During this temporary closure period, CineLux will be hosting takehome concession events every Friday and Saturday from 4PM to 7PM at its Morgan Hill, Scotts Valley, Capitola and Almaden locations. These take-home events will offer discounted concessions for family movie nights at home, as well as Black Friday gift card deals. These events allow the company to provide continued employment to its staff members despite the interruption to its regular operations. For more details and updates, visit CineLuxTheatres.com and follow CineLux Theatres on Facebook and Instagram. ••• Campbell, California-based CineLux Theatres has been locally-owned and operated since 1966. CineLux is passionate about the magic of going to the
movies and takes great pride in providing a state-of-the-art movie-going experience in its remodeled cinemas, accompanied by outstanding guest service. CineLux is proud to support Second Harvest
VCUM Hosting a Virtual Holiday Gala FUNdraiser
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oin Valley Churches United on Saturday, December 5 from 4–7 p.m. for three hours of great music, special guests and fun! This event will be broadcast “Live” on the Valley Churches United and My Scotts Valley Facebook pages. Enter the opportunity drawing with the chance to win a classic Ford Thunderbird Convertible. Local dignitaries and amazing musicians, including The Lost Boys featuring James Durbin will be features throughout the event. Register now on the Valley Churches United Facebook page or website at vcum. org. For information email VCUM Board of Director, Danny Reber at dreber@scottsvalleychamber.com
Food Bank of Santa Clara and San Mateo Counties, Reaching Out Food Distribution in San Jose, as well as several other excellent and deserving organizations in each of our communities.
WATER USE EFFICIENCY REBATES
CURRENT RENTALS
Nicely Updated 2BR/2BA Hidden Oaks Condo centrally located with single-car garage on Bean Creek Road in Scotts Valley. Pool/spa access. Laundry hookups. Garbage included. No pets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2700
• High-Efficiency Toilets† Up to $125 per toilet
• Rainwater Catchment* $0.25 per gallon of container capacity
Ideally located 5 minutes to Hwy 17 is our 2BR/1BA Newly Constructed Executive Apartment on El Camino in North Scotts Valley. Open floor plan with ample natural light. Stainless steel appliances. Vaulted ceilings with ceiling fans. Heated bathroom floor. Washer/dryer included in unit. No pets. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2800
• Low-Volume Irrigation* $0.50 per sqft
• Pressure Regulators† $50
• Lawn Replacement* $1 per sqft
• Smart/Weather-Based Irrigation Controller*† Up to $100
Complete list of rebates and more information available at
svwd.org/rebates †
Advertise in the Scotts Valley Chamber Newsletter
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CALL FOR SPECIAL RATES 831.688.7549
*Pre- and post-inspection required. Receipt and additional documentation required.
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066