November 2018 Edition Scotts Valley Chamber Newsletter

Do You Own your Business or Does it Own You?

An Openhearted Discussion on Mistakes We Made & Solutions We Found

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John Yost is a Certified he road to entrepreneurship is exciting but SCORE mentor and Business Instructor at also strewn with dangers C a b r i l l o and obstacles. In this panel College. He discussion, Santa Cruz County has over 35 SCORE’s team of experts will years’ expecandidly share their vast experience as an rience in starting, growing and Operations successfully exiting business Executive and ownership. Moderator John Yost Management will invite a discussion on four John Yost Consultant. of the most essential keys to your success in business.

Karen Calcagno, serial entre• Creating comprehensive preneur, has started, operated and systems in all operations of successfully your business with Karen sold multiple businesses.

Calcagno.

• Building a strong team with Not everything was Richard Hill.

• Marketing your business a win. She adequately to reach your shares lessons target customers with Pat gained from mistakes Webb.

Karen Calcagno • Being a self-aware leader to made, so you avoid burnout while building can avoid those potholes on your cashable equity with Patricia road to success. Calcagno is a Certified SCORE mentor.

Bottero St-Jean.

Pat Webb is Certified SCORE Mentor who enjoys helping clients connect to their customers.

He has a broad range of marketing experience including Pat Webb Business Planning, Product Planning, Business Development, and Sales.

Throughout his career he has been involved in helping to launch new products/markets working with start-up customers as well as established multinationals.

Richard Hill is a retired City Manager with 36 years of s e n i o r executive

Richard Hill

experience and expertise in personnel and systems management. Hill is President of the Santa Cruz County SCORE chapter and a Certified SCORE mentor.

Patricia Bottero St-Jean has 30+ years of experience in the trenches of business ownership.

As International Business Coach and speaker she advises Patricia Bottero St. Jean individuals in transitioning from corporate to business ownership and to explore business models most suited to their goals and skills. She specializes in business plans for startups, valuation, growth, franchising and business exit. Bottero St-Jean is a Certified SCORE mentor.

Calendar of Upcoming Events

Entire Community is Welcome – Join Us! Thursday, November 8 • SCORE Workshop Breakfast 7:30-9:00 a.m.

Kiss Café 915 Disc Drive, SV

Thursday, December 6 • Grand Opening / Red Ribbon Cutting Ceremony 5:30-7:00 p.m.

JCCO International 5403 Scotts Valley Drive, SV

Saturday, January 19 • Community Awards Gala 5:00 - 10:00 p.m.

Green Hills Event Center 1500 Green Hills Road, SV

Thursday, February 28 • Multi-Chamber Mixer 5:30-7:30 p.m.

Tannery Arts Center 1010 River Street, SC

Scotts Valley Chamber Presents the 2018 Community Awards Gala Early Bird Discount Ends December 17

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oin the Scotts Valley Chamber of Commerce on January 19 from 5 – 10 p.m., as we honor the following leaders in our community that make Scotts Valley such a special place: • Alvin Scarborough Man of the Year – Greg Wimp • Annette Marcum Woman of the Year – Mari Rossi

• Business of the Year – Knox Roofing • Educator of the Year – Katie Bagley • Youth of the Year – Thomas Codiga • Organization of the Year – Boys & Girls Club of the Valleys • Chamber Ambassador of the Year – Becky McMillion

• Claire Hodgin Beautification be live music, a raffle and a brief Award – Mark Andrews & live auction.

The location of this year ’s SVHS Green Team Gala will be the Green Hills Calling all bootleggers and Event Center located at 1500 flappers! The theme for this Green Hills Road in Scotts year’s Gala will be the Roaring Valley. Early Bird tickets are 20’s! Dinner will be provided by available for $85 through Mickey’s Catering in the 831 and December 17 ($100 thereafter) wine will be provided by Kissed and may be purchased online at

by Angel Wines. There will also scottsvalleychamber.com.

Remember to Vote Tuesday, November 6!

Call the Chamber Today or Visit www.scottsvalleychamber.com

www.tpgonlinedaily.com Scotts Valley Times / November 2018/ 11

Scotts Valley Chamber News

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Alvin Scarborough Man of Year

Greg Wimp

f your engine were to die while driving down Mount Hermon Road, you would want Greg Wimp to be the guy driving behind you. This was something that happened and Greg pulled up on the median and gave the car a jump to help them on their way. That is the kind of thing that Greg has always done.

This last year Greg switched careers from COO at a tech firm to Togo’s owner with one of his primary goals to get involved in the community. Since this change, his generous spirit has been free to spread its wings and fly. This last year, in his role as Owner of Togo’s Scotts Valley, Capitola and Watsonville he supported: Scotts Valley Chamber of Commerce, Pajaro Valley Chamber, Santa Cruz Area Chamber, Boys & Girls Club, Downtown Streets Team, Digital Nest Flight, Music in the Park at Skypark, Scotts Valley Art/ Wine/Beer Fest, Wharf to Wharf, Derby Girls, baseball teams, softball teams, soccer teams and many others.

He was also a part of the executive team that successfully campaigned to

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build a new Middle School in Scotts Valley and is currently on the executive team for school district Measure A. Over the years he has volunteered in the classroom, with youth groups and youth sports teams.

He loves and adores his wife Kirsten, daughter Charlotte and son Charlie.

Annette Marcum Woman of the Year

Mari Rossi

ari Rossi was Born in Santa Cruz to a young mother and adopted at birth by a wonderful local couple. Her parents were Wycliffe bible translators and missionaries, so she got to travel all over the world as a young child. As a teen, she attended Baymonte Christian school back when the campus was at the old Christian campground where the Hidden Oaks condos are now located. Mari spent most of her adult life living in Scotts Valley and working in Santa Cruz for local emergency services.

In 1997 Mari suffered a basilar artery

brain aneurysm rupture in her sleep and nearly died. After several emergency surgeries by a gifted surgeon at UCSF, and months in a coma on life support she had to learn to walk, talk and feed herself again. After writing four medical journals about Mari’s injury, she was told by her Doctors that she was the sole fully cognitive survivor of such an event. They said that she was “just too stubborn to die!”

Mari feels blessed that she got to see her children grow up and get such a great education at our Scotts Valley Schools.

That’s why she feels it’s so important to support our school district and teachers.

Mari says that she believes God left her here for a reason and she tries to find ways every day to make a difference in her community.

Some of the many causes Mari supports Include: the Scotts Valley Education foundation, Scotts Valley Senior Center, Music at Skypark, Touch a Truck, Scotts Valley Schools food services program, SVPD Dare Program, Scotts Valley Parks and Rec, Rossi scholarships, Scotts Valley 4th of July fireworks, Scotts Valley Advocates, Special Olympics, Santa Cruz County Police in Pursuit races, Scotts Valley Library, Rossi Summer Reading Program, Fallen Officers Association, and the Rebele Family Shelter.

12 / November 2018 / Scotts Valley Times www.tpgonlinedaily.com

Business of the Year

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Knox Roofing

ith approximately 45-50 employees, Knox Roofing has been serving our community since 1994. Many may know owner, Warren Knox from his zany television spots with his famous catch phrase “Thanks Folks!” However, Warren started as entrepreneur long before that. At age 16, Warren came up with a oneof-a-kind business venture which we now know as the “Knox Box,” elevated garden boxes.

Knox Roofing provides both residential and commercial services to both Monterey and Santa Cruz Counties. They also offer accessories such as skylights, gutters, insulation, decks, and all varieties of roofing from tile to wood.

Behind the scenes, Warren Knox quietly donates to and supports many local causes including The Boys and Girls Club of the Valleys, the Chamber of Commerce, local schools, local churches, Omega Nu’s Ducky Derby, and the Scotts Valley Historical Society.

Knox Roofing also offers special discounts for seniors on fixed incomes. For the last ten years, Warren has also been a supporter of the Santa Cruz Forestry Challenge where he works with youth to help them to better understand the ecology and management of the forested landscapes that provide communities with water, recreational opportunities, wood products, and wildlife habitat.

Educator of the Year

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Katie Bagley

atie Bagley has been a Kindergarten teacher at Brook Knoll Elementary for the past twenty-two years.

In addition to teaching, she has volunteered for the Scotts Valley Educational Foundation’s many fundraising events including the Ice Cream Socials, Mountain Charlie Challenges, the SVEF Tree Lot, Touch-A-Truck and the SVEF Beverage Garden at Food Trucks A Go Go in Skypark.

Retiring last June has allowed her to work diligently on the goal of successfully passing Measure A. Katie’s three major

accomplishments have been teaching over five hundred kindergarteners to love school and be their best selves, raising her own two very good boys and being happily married for thirty-nine years.

During her summers Katie likes to hike locally and around Lake Tahoe, visit museums and friends, and camp out at music festivals.

She is currently looking forward to the wide-open possibilities that retirement offers, volunteering for the Scott Valley schools and community, and substitute teaching.

Youth of the Year

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Thomas Codiga

eing the youngest of four siblings, all four years apart, Thomas says that he has always had three best friends growing up. They all attended Happy Valley Elementary School and from there entered the Scotts Valley public schools. Basketball has always been a great passion of Thomas’s and he is currently playing on the SVHS Varsity Basketball team.

His sister introduced him to Student Government at Scotts Valley High School and he has been enthusiastically involved ever

since. Thomas is currently SVHS’s ASB President, and he says he “LOVES IT!” Thomas says that he absolutely loves not only the school itself, but also the amazing staff and community members.

Thomas has also served as President of the Interact Club, President of the Breakfast Club, an Outdoor Club Member, ASB Athletics Chairman, Ocean Awareness Club President, a youth basketball coach, a youth basketball counselor, and as President of the Humanitarian Club.

Scotts Valley Chamber News Organization of the Year

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Boys & Girls Club of the Valleys

he Boys & Girls Club of the Valleys is honored to receive the Organization of the Year award from Scotts Valley Chamber of Commerce! The Club was recognized for making a notable impact on the quality of life of kids, teens, and families who live and work in Scotts Valley, San Lorenzo Valley and neighboring communities.

“It definitely has been, for me, a lesson about never giving up on what you believe in, especially when things get tough,” says Corky Roberson, an original Board Member of the Boys & Girls Club of the Valleys. “Our merger with the Boys & Girls Clubs of Santa Cruz County has been one-hundred percent positive and a huge benefit to kids, which is all we, and especially Joe and Linda Aliberti, hoped for from the beginning” states Roberson.

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It’s been nicked-named the Joe & Linda Aliberti Clubhouse, which opened its doors this past April, has 260 Members, serves an average of 60 kids a day and provides after school transportation for 45-50 members through a walking bus to the Clubhouse from Vine Hill Elementary School and supervised van shuttles from San Lorenzo Valley Middle School and Elementary School.

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Ambassador of the Year

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Becky McMillion

ecky (Kitts) McMillion was born in Southern California and her family moved to rural Aromas in 1975 where she grew up with her two older brothers and one younger sister. After marrying in the early 90’s and living out of the area for a few years she came back to Santa Cruz County and settled in Scotts Valley in 1994.

Becky has 25 years of experience as an optician and currently works with Dr. Francis Kuo in Santa Cruz.

For the last twelve years, Becky has been a volunteer at the Brookdale retirement and assisted living facility, working with seniors adjusting and repairing glasses.

About 13 years ago, Becky began volunteering with the Chamber on the Scotts Valley Art Wine Committee, where she has served every year since and currently serves as the Winery Coordinator. It was winemakers, Bob and Brandon Brassfield of Heart O’ the Mountain and Armitage wines who mentored Becky throughout the many years she

volunteered at their winery events. Becky’s appreciation of fine wines grew and eventually became her passion. You will also find her most Sundays in the Soquel tasting room working for Wargin Winery.

As Winery Coordinator for the Scotts Valley Art Wine & Beer Festival, she has developed wonderful relationships with many local wineries and really enjoys showcasing and promoting their events.

Joining the Scotts Valley Chamber Ambassador Program has been rewarding in all aspects of her life. Many of her closest friends have evolved out of this wonderfully rewarding volunteer opportunity. It is often said that the Ambassadors are the ‘backbone of the Chamber’ and if that’s true then Becky its ‘heart and soul’.

Becky has one son, Alex, who was the recipient of the Scotts Valley Chamber Youth of the Year award in 2014. She currently resides in Boulder Creek with her fiancé Mark Ginsberg.

Claire Hodgin Beautification Award

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Mark Andrews & the SVHS Green Team

he Scotts Valley High School “GREEN TEAM” is a student/teacher/parent collaboration committed to sustainable gardening and living. Our teacher, Mr. Andrews, is showing us the value of working hard for a good cause.

Our journey started three years ago and has only grown since. The drive in the kids gets stronger each year, each increasingly inspired by the teachings of Mr. Andrew If supporting an environmentally sustainable manner of living is of value to you, please consider supporting our students by donating to the SVHS ORGANIC GARDEN and SCHOOL BEAUTIFICATION PROJECTS.

Construction is complete on the first fully sustainable organic garden in the Santa Cruz county public school district. We have a water catchment system complete with two 1,000gallon tanks, including solar pumped irrigation that enables the Green Team to provide the community with a simple model for sustainable organic gardening. Our personal philosophy that supports using only organic materials thereby eliminating synthetic fertilizers, herbicides, and pesticides from harming the soil, plants and animals on land and in our oceans. A special thank you to our partners at NOAA and the Scotts Valley Rotary for helping to guide and fund our SVHS Green Team efforts in creating a more sustainable campus and community.

Black Friday Weekend Event November 23rd to 25th Jewelry Specials!

20% to 50% Off 245 Mt. Hermon Road, Suite Y Scotts Valley, CA 831.438.1844

www.santacruzgold.com

www.tpgonlinedaily.com Scotts Valley Times / November 2018/ 13

Scotts Valley Chamber News

Successes Abound For MBCP O n the heels of a successful launch for residential service and just nine months into operation, Monterey Bay Community Power (MBCP) continues to make gains toward the agency’s primary goals; stable costs to provide savings, reducing emissions, and contributing to the economic vitality of the tri-county region.

MBCP is tri-county’s newest public agency, created by 16 cities and 3 counties in the Monterey Bay region. Following the Community Choice Aggregation (CCA) model which is growing quickly across California, MBCP procures carbon-free electricity on behalf of its constituents while PG&E continues to deliver electricity via its transmission and distribution system.

After just eight months of operation, MBCP is on track to save tri-county businesses and residents a combined $3MM in cost savings during 2018. Savings will be delivered as a 3% rebate on the MBCP Electric Generation charge, or approximately 1.5% of customer’s total electric costs. In

2018, rebates will be delivered as a credit on December bills.

In addition to lowering costs, MBCP’s carbon-free electricity service amounts to over 300,000 metric tons of CO2 emissions being spared from the atmosphere in 2018 – a monumental step toward meeting the Monterey Bay Region’s climate-action goals. Community benefits don’t stop there, either. MBCP is setting aside an additional $2.5MM from 2018 revenues to be rein-

vested in the communities it serves through energy programs focusing electric vehicles (EV) and EV charging stations for residents, businesses, schools and public agencies if they are MBCP customers. Moving forward, program funding is projected to nearly double each year. From a holistic standpoint, MBCP’s focus will be on transportation electrification, building electrification and distributed energy resources.

Most recently, MBCP collaborated with Silicon Valley Clean Energy to ink a deal for the largest solar-plus-storage project in California history. MBCP continues to demonstrate its commitment to financial stability as well as community re-investment. For more information, visit mbcommunitypower.org

Accurate Finance Group 4-Year Anniversary Ribbon Cutting

THANK YOU!

In 2018, District residential customers consumed, on average, 56 gallons per person per day, including water used outdoors.

By comparison, the residential average water use in the City of Santa Cruz was 46 gallons and Statewide 92 gallons per person per day.

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Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066