Metrics to Consider When Choosing a B2B Database
If your organization is in the market for a B2B database, you are probably valuing a provider that has sufficient contact records that they can provide. Having a large vendor of leads certainly opens up your options, but is it always the best choice for you? There might be more important factors to consider before deciding on a Canada business database. Accuracy Rate One of the most important factors to think about when deciding on a database is the accuracy of the leads they contain. You can have a database with many leads with a 50 - 60% accuracy rate while the smaller database can have one of 90%. The former, despite having more overall choices are going to be the much bigger gamble which is a waste of time and money in the nearly 50/50 chance that a lead is not working out. Horizontal vs. Vertical Database Depth