SCC Business Institute Degrees & Certificates

Degrees & Certificates

Concierge Advisement Students must see an advisor prior to registration to discuss academic and career goals. Concierge Advisement assists students with processes such as creating academic goals and making a personalized academic plan, provide detailed course information, and assistance in registering for classes; all of which helps to save time and provides guidance for academic success for each student.

Concierge Advisor also can help when you are experiencing difficulties in getting into a course needed for graduation or degree progress and for new students who are interested in applying their prior college work to Scottsdale Community College.

The advisor can help you with: E n ro l l m e n t:

• Assist you with registering for classes.

• Process or update your student information.

Course scheduling:

• Provide comprehensive information and answer your questions.

• Get to know you and your individual needs.

• Create a personalized academic plan to ensure student success of academic goals

Online admission & r e g i s t r at i o n Available at: www.my.maricopa.edu, click

on ‘First Time Users Start Here.’ Set up your MEID and Student ID number.

Keep this information for your records.

Click on ‘MCCD Admissions’ to complete New Student Information Form online.

Fa x R e g i s t r at i o n : Download and print New Student Information Form and Registration for from the scottsdalecc.edu website.

Complete forms and make copy of appropriate residency documentation.

For more information on residency see http://www.maricopa.edu/prop300/.

Fax forms and documentation to 480.483.0139. A representative will contact you within 48 hours to verify your information has been received.

For more information contact:

Michelle Tash – Director michelle.tash@scottsdalecc.edu or 480.425.6911 1

Prerequisites and Success Factors: On-campus

Online

Two + years of full time work experience [Fastrack only]

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Very good computer skills including but not limited to: file management, creating documents & completing assignments using MS Word, Excel, & PowerPoint.

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Microsoft Office Software

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Very good organizational & time management skills

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Must feel comfortable in a self-directed learning environment

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Reliable internet connection

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Reading: Ability to review, understand & follow multiple sets of written instructions.

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Reading: Ability to read, understand and accurately apply course terms & concepts.

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Must have Internet skills including but not limited to: sending emails with attachments, basic browser & software troubleshooting and file management.

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The Business Institute Conveniently located at the Airpark, in the heart of North Scottsdale’s business community, the Business Institute [BI] and its programs are designed around the specialized educational needs of adults.

Our classes are fully accredited and designed for ambitious adults whose schedule requires a non-traditional approach to education in which a student can earn a two-year degree or a certificate of completion.

• AAS Degrees: Small Business Management, Retail Management, & Business Fastrack.

• Certificates: Small Business Management, Retail Management & Marketing, Business Fastrack,

Management & Marketing.

Affo r d a b l e - Tuition is $81 per credit for county residents*. *In Arizona, only residents of Apache, Greenlee & Santa Cruz counties are considered out-of-county. Qualified students may apply for financial aid.

Eff i c i e n t - Essential concepts, terminology and skill development create the framework for accelerated classes which meet just 3, 4, 5, 6 & 8 weeks instead of the traditional 16 weeks.

C o n v e n i e n t - New classes start every few weeks.

Online class materials are posted on our web site for 24/7 access anywhere with an internet connection. On-campus classes meet just once per week at our North Scottsdale campus.

Eff e c t i v e - Project oriented, real world assignments take

the place of contrived exams & endless lectures. Programs and courses are designed to develop the skills & aptitudes needed in today’s competitive business environment: Communication, teamwork, leadership, time management, problem-solving, creativity & professional development just to name a few.

Programs: The Business Institute offers practical programs and coursework, which deliver immediate value on the job.

Fa s t r a c k E n t r e p r e n e u r

Business Express

• Offers owners & managers of small businesses, as well as aspiring entrepreneurs, practical & timely information to achieve success.

• The most sought after general business transfer courses in a convenient 8-week format.

• Curriculum covers retail and business, international business, store management, business communication & financial accounting.

• Classes meet one night per week at the Business Institute.

• One-credit classes meet for three weeks & two-credit classes meet for four weeks.

• Complete either a 24-credit Certificate in Small Business Management, Associate of Applied Science degree [64 credits] or take classes a la carte.

• See a schedule of classes and course descriptions at www.sccbi.com.

• Classes are available online with materials available 24/7 at our web site. On-campus classes meet one night per week at the BI. Both deliveries have assignments due weekly.

• See a schedule of classes and course descriptions at www.sccbi.com.

R e ta i l M a n a g e m e n t

• Learn about how to oversee a store’s sales, hire, manage & schedule employees, understand financial accounting and business communications; all skills required to be successful in today’s corporate world.

• See a schedule of classes and course descriptions at www.sccbi.com.

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Business Fastrack Program Learn the skills you need in today’s competitive business environment Build on your strengths to develop new skills that deliver immediate value at work.

No contrived exams. Instead, complete project-based assignments that have a clear application on the job.

B u s i n e s s Fa s t r ac k

• A series of 11 integrated, practical, and project oriented business classes.

• All classes are delivered in a 5-week on-campus format or 6-week online format.

• Online classes have materials available 24/7 from our web site, www.sccbi. com. No scheduled class meetings to attend. Assignments due weekly.

• On-campus classes meet one night per week. Assignments are due weekly.

• Complete either a 1-year Certificate [33 credits], or a 2-year Associate degree [64 credits], or take classes a la carte.

• See a schedule of classes and course descriptions at www.sccbi.com.

New Classes start Every Few Weeks All classes are scheduled for working adults with skilled facilitators chosen for their professional expertise.

Fastrack is a series of accelerated courses designed to develop: • Effective communication skills: oral, written, and presentation.

• Leadership development and team building.

• Effective time management, resource allocation and prioritization.

• Enhanced analysis, critical thinking and problem-solving.

• Increased self-confidence, motivation, productivity and creativity.

• Effective use of Microsoft Office software suite: Word, Excel, and PowerPoint.

This fully accredited program gives you maximum flexibility. Take several courses a la carte, mix and match both on-campus and online deliveries. Transfer up to 75 credits with an AAS Degree!* *Arizona State University, Northern Arizona University & Grand Canyon University.

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Business Fastrack AAS Degree: 64-66* TOTAL Credits REQUIRED courses for Certificate: 33 credits ACC 110

Accounting Principles 1

3 credits

GBS 120

Workplace Communication Skills

3 credits

GBS 200

Understanding the Business Environment

3 credits

GBS 205

Legal, Ethical & regulatory Issues in Business

3 credits

IBS 201

International Studies for Business

3 credits

MGT 109

Development of Professional Skills & Standards

3 credits

MGT 126

Customer Service Skills and Strategies

3 credits

MGT 127

Managing & Leading for Competitive Advantage

3 credits

MGT 179

Utilizing the Human Resources Department

3 credits

MGT 253

Owning and Operating a Small Business

3 credits

MKT 210

Applied Marketing Strategies

3 credits

Courses required for Certificate of Completion

Additional courses required for Associate Degree: 31-33* credits BPC 110 or

Computer Usage & Applications OR

CIS 105

Survey of Computer Information Systems Restricted Elective: Any business course: ACC, GBS, IBS, MGT or MKT

ENG 101 and ENG 102

First Year Composition

COM 100 or

Introduction to Human Communication OR

COM 110 or

Interpersonal Communication OR

COM 225 or

Public Speaking OR

COM 230

Small Group Communication Critical & Evaluative Reading I OR

CRE 101

Equivalent as indicated by assessment Any approved course from Mathematics area.

MAT

MAT 102 or HIGHER Any approved course from humanities & Fine Arts area.

HUM 205 recommended See catalog for listing.

Any approved course from Natural Sciences area.

See catalog for listing.

SBU 200 or

Society & Business (Preferred) Offered online OR

ECN 211 or

Macro-economic Principles OR

ECN 212 or

Micro-economic Principles OR

PSY 101 or

Introduction to Psychology OR

SOC 101

Introduction to Sociology

3 credits 3 credits 6 credits

3 credits

3 credits 3 -5 credits 3 credits 4 credits

3 credits

NOTE: Program Corequisites: Basic computer skills are necessary in the following areas: word processing, spreadsheet & presentation software. Excel, Word & PowerPoint skills can be developed by taking short-term, non-credit classes. Contact the Business Department for more information. Grade “C� or better required for all courses in the AAS in Business (FASTRACK) program.

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Small Business Management Fastrack Entrepreneur offers owners and managers of small businesses practical and timely information to achieve success. You’ll learn principles and practices pertaining to human resources, accounting, marketing and management that will be used every day in your small business.

Did you know…

You can improve the odds that your startup will survive that tough first year following 3 key steps: • Talk to Customers: Doing market research at the start can help you avoid so many mistakes. You’ll have the right offer, at the right price, in the right market.

• Choose your location carefully: Whether it’s a great website URL that’s easy to remember or a retail location with enough foot traffic, make sure your business is where it needs to be.

• Keep expenses down: Look for every possible way to save. This will allow you to keep going longer, hopefully until revenue starts to cover your initial investment. Hire interns, trade services, postpone purchases or pick up a broom and do it yourself.

Small Business Classes in 3 & 4-week Formats • Scheduled to meet the needs of busy entrepreneurs, these accelerated business classes offer information and insight as well as the opportunity to network.

• One-credit classes meet on-campus one night per week from 6:30 - 9:15PM for three weeks. Two-credit classes meet on-campus one night per week from 6:30 - 9:30PM for four weeks.

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REQUIRED courses: 35 credits ACC 111

Accounting Principles

3 credits

GBS 120

Workplace Communication Skills

3 credits

GBS 151

Introduction to Business

3 credits

GBS 205

Legal, Ethical & regulatory Issues in Business

3 credits

GBS 233

Business Communications

3 credits

MGT 109

Developing Professional Skills & Standards

3 credits

MGT 175 or

Business Organization & Management OR

MGT 251

Human Relations in Business

MKT 271

Principles of Marketing

3 credits

SBS 200

Small Business Operation

2 credits

SBS 202

Small Business Bookkeeping & Tax Preparation

1 credit

SBS 203

Financing & Cash Management for a Small Business

1 credit

SBS 204

Small Business Marketing & Advertising

2 credits

SBS 213

Hiring & Managing Employees

1 credit

SBS 214

Small Business Customer Relations

1 credit

SBS 218

Establishing an Import/Export Business

1 credit

SBS 220

Internet Marketing for a Small Business

2 credits

Elective(s)

Restricted Elective: ACC, GBS, IBS, MGT. MKT, SBS prefixes

6 credits

3 credits

Additional courses required for Associate Degree: 28-30* credits BPC 110 or

Computer Usage & Applications OR

CIS 105

Survey of Computer Information Systems

ENG 101and ENG 102

First Year Composition

COM 100

Introduction to Human Communication OR

COM 110

Interpersonal Communication OR

COM 230

Small Group Communication OR

COM 259

Communication/Business & Professions Critical & Evaluative Reading I OR

CRE 101

equivalent as indicated by assessment Any approved Mathematics course.

MAT

(MAT 120 recommended) See catalog for listing.

Any approved course from Humanities & Fine Arts area.

(HUM 205 recommended) See catalog for listing.

Any approved Natural Science course.

See catalog for listing.

SBU 200 ECN 211 ECN 212 PSY 101 SOC 101 (choose one)

3 credits 6 credits

3 credits

3 credits 3-5 credits 3 credits 4 credits

Society & Business (Preferred) OR Macro-economic Principles OR Micro-economic Principles OR

3 credits

Intro to Psychology OR Intro to Sociology

NOTE: Program Corequisites: Basic computer skills are necessary in the following areas: word processing, spreadsheet & presentation software. Excel, Word & PowerPoint skills can be developed by taking short-term, non-credit classes. Contact the Business Department for more information. Grade “C� or better required for all courses in the AAS in Business (FASTRACK) program.

Courses required for Certificate of Completion

Small Business Management

Small Business Management Specialization Degree: 65* TOTAL Credits

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Retail Management Managing others requires skill, patience and the ability to communicate effectively. Retail managers oversee a store’s operations and staff. They are responsible for store sales, employee schedule and resolving operational problems. Our curriculum covers areas such as retail and business, international business, store management, business communication and financial accounting; all skills required in today’s competitive workplace. Transfer up to 75 credits with an AAS Degree!* *Arizona State University, Northern Arizona University& Grand Canyon College.

Aim for upper level management positions: Retail trade was the second largest industry sector in May 2012. Nearly 53 percent of the retail sector’s employment came from 3 detailed occupations: retail salespersons, cashiers, and firstline supervisors of retail sales workers.

I n c r e a s e yo u r n e t wo rt h !

• Associate degree graduates earn on average, $135* more each week than a high school graduate.

• A bachelor’s degree graduate earns on average, $383* more per week than a high school graduate.

*from US Department of Labor Bureau of Labor Statistics 2009.

Retail Management Degree can lead to a BAS in Business Administration, Marketing, Merchandising, Customer Service and with a BAS one could acquire an MBA in Business Administration, Entrepreneurship, Marketing, Management and Finance.

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Retail Management AAS Degree: 64 TOTAL Credits REQUIRED Courses: 39 credits ACC 111

Accounting Principles I

3 credits

ACC 230

Use of Accounting Information I

3 credits

ACC 240

Use of Accounting Information II

3 credits

BPC 110 or

Computer Usage & Applications OR

CIS 105

Survey of Computer Information Systems

COM 110 or

Display & Visual Merchandising OR

IND 133

Speaking Business

GBS 110 or

3 credits 3 credits

Human Relations in Business

3 credits

GBS 131

Business Calculations

3 credits

GBS 205

Legal, Ethical & regulatory Issues in Business

3 credits

GBS 233

Business Communications

3 credits

MGT 101or

Techniques of Supervision, OR

MGT 229

Management & Leadership

MGT179 or

Utilizing the Human Resource Department OR

MGT 276

Personal /Human Resource Management

MKT 268

Merchandising

3 credits

MKT 271

Principles of Marketing

3 credits

MGT251

3 credits 3 credits

General Studies Courses: 25 credits ENG 101 and ENG 102

First Year Composition

6 credits

COM 230

Small Group Communication

3 credits

CRE 101 MAT 102 Humanities & Fine Arts Natural Sciences SBU 200

Critical & Evaluative Reading I OR equivalent as indicated by assessment Any approved course from Mathematics area.

Any approved course from humanities & Fine Arts area.

See catalog for listing.

Any approved course from Natural Sciences area.

See catalog for listing.

Society & Business

3 credits 3 -5 credits 3 credits 4 credits 3 credits

NOTE: Program Corequisites: Basic computer skills are necessary in the following areas: word processing, spreadsheet & presentation software. Excel, Word & PowerPoint skills can be developed by taking short-term, non-credit classes. Contact the Business Department for more information. Grade “C� or better required for all courses in the AAS in Business (FASTRACK) program.

etail Management

Retail Management Degree

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Retail Management & Marketing Certificate Retail managers oversee store operations and staff. A retail store manager is responsible for ensuring that a store operates efficiently, profitably and that its employees perform adequately. The Retail Management & Marketing Program is designed to give students practical and timely information to be successful in this fast paced industry. A certificate in Retail Management can lead to such career opportunities as a Department Store Manager or Retail Management, Brand Manager, Field Marketing Manager or an Internet Marketing Manager.

Did you know…

• Retail directly and indirectly supports 1 in 4 Arizona jobs.

• Retail is directly and indirectly responsible for 20% of Arizona’s GDP. • Retail directly and indirectly generates 19% of labor income in Arizona.

• Retail supports 825,526 jobs in Arizona. *source http://wwwretailmeansjobs.com/data/AZ/0

Retail Management Certificate can lead to an AAS in Business Administration and Sales a BAS in Business Administration as well as a Master’s in Business Administration, Entrepreneurship or Project Management.

Required courses for Certificate: 30 Credits GBS 120 or

Workplace Communication Skills OR

GBS 233

Business Communication

GBS 131

Business Calculations

3 credits

MGT 101

Techniques of Supervision

3 credits

MGT 253

Owning & Operating a Small Business

3 credits

MKT 109

Introduction to Fashion Merchandising

3 credits

MKT 151

Display & Visual Merchandising

3 credits

MKT 200

Retail Buying

3 credits

MKT 267

Principles of Salesmanship

3 credits

MKT 268

Merchandising

3 credits

MKT 210 or

Applied Marketing Strategies OR

MKT 271

Principles of Marketing

3 credits

3 credits

NOTE: Program Corequisites: Basic computer skills are necessary in the following areas: word processing, spreadsheet & presentation software. Excel, Word & PowerPoint skills can be developed by taking short-term, non-credit classes. Contact the Business Department for more information. Grade “C” or better required for all courses in the Business programs.

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Marketing Certificate All kinds of organizations, from for-profit corporations to small businesses to non-profit groups, depend on their Marketing department to spread the word about their organization or products. A person working in Marketing supervises marketing and sales staff, identifies demand, sets pricing and oversees product development and or store development.

Marketing Certificate can lead to a AASC in Marketing, Marketing Management, Business Administration and Business Management.

Required courses for Certificate: 39 Credits ACC 111

Accounting Principles I

3 credits

ACC 230

Uses of Accounting Information I

3 credits

BPC 110 or

Computer Usage & Applications OR

CIS 105

Survey of Computer Information Systems

GBS 131

Business Calculations

3 credits

GBS 151

Introduction to Business

3 credits

GBS 205

Legal, Ethical & Regulatory Environment of Business

3 credits

GBS 233

Business Communication

3 credits

MGT 175

Business Organization & Management

3 credits

MKT 101

Introduction to Public Relations

3 credits

MKT 263

Advertising Principles

3 credits

MKT 267

Principles of Salesmanship

3 credits

MKT 268

Merchandising

3 credits

MKT 271

Principles of Marketing

3 credits

3 credits

NOTE: Program Corequisites: Basic computer skills are necessary in the following areas: word processing, spreadsheet & presentation software. Excel, Word & PowerPoint skills can be developed by taking short-term, non-credit classes. Contact the Business Department for more information. Grade “C� or better required for all courses in the Business programs.

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Management Certificate Managers oversee individuals and tasks, improving business operations on a daily basis. Quality managers earn large salaries in competitive positions such as: Senior Director, Executive Vice President, General Management, Administrative Managers, Educational Administrators and Funeral Director.

Aim for upper level management positions: • Learn how to oversee store sales, hire, manage & schedule employees, understand financial accounting and business communications; all skills required to be successful in today’s corporate world.

Management Certificate can lead to a BAS in Business Administration, Business Management and Marketing.

Required courses for Certificate: 30 Credits ACC111

Accounting Principles I

3 credits

GBS 131

Business Calculations

3 credits

GBS 151

Introduction to Business

3 credits

GBS 205

Legal, Ethical & Regulatory Environment of Business

3 credits

MGT 109

Development of Professional Skills/Stds.

3 credits

MGT 127 or

Managing & Leading for Competitive Advantage OR

MGT 251

Human Relations in Business

MGT 175

Business Organization & Management

MGT 179 or

Utilizing the Human Resources Dept. OR

MGT 276

Personnel/Human Resource Management

MGT 253

Owning & Operating a Small Business

3 credits

MKT 271

Principles of Marketing

3 credits

3 credits 3 credits 3 credits

NOTE: Program Corequisites: Basic computer skills are necessary in the following areas: word processing, spreadsheet & presentation software. Excel, Word & PowerPoint skills can be developed by taking short-term, non-credit classes. Contact the Business Department for more information. Grade “C” or better required for all courses in the Business programs.

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Courses names & descriptions A C C 1 1 0 U n d e r s ta n d i n g & U s i n g Ac c o u n t i n g S y s t e m s Develops basic accounting skills including analyzing and journalizing transactions, comprehension of the balance sheet, income statements, and equity and cash flow statements.

G B S 1 2 0 Wo r k p l ac e C o m m u n i c at i o n S k i l l s Reviews planning, organization, development, and evaluation of written and oral communication in business settings, including informative and persuasive messages.

GBS126 Writing Resumes Planning, organizing, and writing a professional resume. Focus on presentation skills including format and language.

G B S 1 3 1 B u s i n e s s C a l c u l at i o n s Review of basic arithmetic and application of mathematics to business problems: percentages, simple & compound interest, bank statements, depreciation, business sales discounts and markups, and the basics of financial statements.

G B S 1 3 2 P e r s o n a l & Fa m i ly F i n a n c i a l S e c u r i t y Principles and practices of personal and family financial planning, includes savings, budgeting, credit, buying versus renting and general principles of consumerism.

G B S 1 5 1 I n t ro d u c t i o n to B u s i n e s s Characteristics and activities of current local, national and international business. An overview of economics, marketing, management and finance.

G B S 2 0 0 U n d e r s ta n d i n g t h e B u s i n e s s E n v i ro n m e n t Provides an overview of the external environmental factors affecting business policies & decisions, economic, legal, regulatory, political, social, cultural and ethical.

G B S 2 0 5 L e g a l , E t h i c a l & R e g u l ato ry E n v i ro n m e n t o f B u s i n e s s Legal theories, ethical issues and regulatory climate affecting business policies & decision. Includes overview of torts, cyber law, investor protection, regulatory agencies, court systems, criminal conduct, product liability, property law, business organization, environmental law and employment law

G B S 2 3 3 B u s i n e s s C o m m u n i c at i o n Internal and external business communications including verbal & nonverbal technique. Prerequisites: ENG101 or ENG107 with grade of ‘C’ or better or permission of department.

GBS261 Investments I Evaluation of various investment forms including study of inflation, taxation, government securities, stocks & bonds, real estate and retirement plans

I B S 2 0 1 I n t e r n at i o n a l S t u d i e s f o r B u s i n e s s Provides an overview of the major issues faced by managers in international business. Focuses on cultural sensitivity issues and applying concepts of real-world business situations through case studies and experiential exercises.

M G T 1 0 1 T e c h n i q u e s o f S u p e rv i s i o n Overview of the foundations of supervision and how to get things done within an organization through other people. The functions of planning, organizing, staffing, motivating, and controlling presented.

M G T 1 0 9 D e v e l o p m e n t o f P ro f e s s i o n a l S k i l l s & S ta n da r d s Explores the skills and qualities necessary to develop and maintain a successful professional life. Topics include management/leadership skill development, effective job search, image development, career advancement, gender issues, professional conduct, time/financial management, and human relations.

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M G T 1 2 6 C u s to m e r S e rv i c e S k i l l s & S t r at e g i e s Explores strategies to improve job performance and develop a service-oriented philosophy. Uses practical training concepts and techniques to demonstrate how superior customer service can lead to competitive advantage and profitability in business. Focuses on both internal and external customers.

M G T 1 2 7 M a n ag i n g & L e a d i n g f o r C o m p e t i t i v e A dva n tag e Practical training in the development of skills and expertise necessary to achieve organizational goals, with and through people. Examines functions and work activities that result in a more productive and harmonious workforce.

M G T 1 7 5 M a n ag i n g & L e a d i n g f o r C o m p e t i t i v e A dva n tag e Covers basic principles of managing quality and performance in organizations. Covers management functions: planning, organizing, leading, and controlling. Emphasizes continual improvement, ethics, and social responsibility.

M G T 1 7 9 M a n ag i n g & L e a d i n g f o r C o m p e t i t i v e A dva n tag e Provides the opportunity to learn how to appropriately utilize the human resources department within an organization in order to improve job performance. Topics include staffing, training and development, manpower planning, compensation and benefits, federal labor laws and why people seek outside representation.

M G T 2 5 1 H u m a n R e l at i o n s i n B u s i n e s s Analysis of motivation, leadership, communications, and other human factors. Cultural differences that may create conflict and affect morale individually and within organizations.

M G T 2 5 3 Ow n i n g & O p e r at i n g a S m a l l B u s i n e s s Starting, organizing and operating a small business, including location, finance, management processes, advertisement and promotion, credit, inventory control and ethics.

M G T 2 7 5 Off i c e M a n ag e m e n t a n d P ro c e d u r e s Covers basic administrative office services and systems, including analysis and management of operations, information systems, human resources, and facilities design.

MKT 1 0 1 I n t ro d u c t i o n to P u b l i c R e l at i o n s Emphasizes public relations techniques used both within and outside the business organization, including operation of a PR counseling firm.

MKT 1 0 9 I n t ro d u c t i o n to Fa s h i o n M e r c h a n d i s i n g Explores the various levels and specialized segments of the fashion industry, the principles of fashion, the fundamentals of merchandising apparel, consumers’ influence on demand and marketing activities.

MKT 1 5 1 D i s p l ay a n d V i s u a l M e r c h a n d i s i n g An examination of the principles of design including line, color, balance, and texture as they relate to the display of merchandise. Participation in displays and individual projects.

MKT 2 0 0 R e ta i l B u y i n g Examines management/buyer role in investment, pricing, planning, controlling sales and inventories. Any BPC/CIS spreadsheet course is recommended

MKT 2 1 0 A p p l i e d M a r k e t i n g S t r at e g i e s Examines the principles and terminology utilized in the marketing/function and their value and application in the day-to-day operation of a business. Focuses on marketing planning, market segmentation, positioning, targeting and aspects of international marketing. Reviews product development, pricing, promotion and distribution and explores careers in marketing.

MKT 2 6 3 A dv e rt i s i n g P r i n c i p l e s Introduces the advertising function within business including media study, creative strategies, and advertising campaigns.

MKT 2 6 7 P r i n c i p l e s o f S a l e s m a n s h i p Analyzes and applies the steps and techniques used in personal selling. Highlights the role of the professional sales representative and his/her functions as they relate to the company’s mission and customer expectations.

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MKT 2 6 8 M e r c h a n d i s i n g Surveys structure and operation of retail organizations. Emphasizes merchandising to include price, location, time, promotion, and quantity.

S B S 2 0 0 S m a l l B u s i n e s s O p e r at i o n s In-depth analysis of and individual plan development for the “day-to-day” problems encountered in the operation of a small business. Includes the development of a business operations plan including finance, purchasing, production scheduling, maintenance, shipping/receiving, personnel management and insurance/risk management requirements.

S B S 2 0 2 S m a l l B u s i n e s s B o o k k e e p i n g a n d Ta x P r e pa r at i o n Introduces accounting and record-keeping with emphasis on practical use of financial data for the successful management of a small business.

Develops an understanding of the accounting cycle and preparation of financial statements. Includes section on tax consequences and preparation. Designed for the non-financially oriented owner/manager.

S B S 2 0 3 F i n a n c i n g & C a s h M a n ag e m e n t f o r S m a l l B u s i n e s s Planning for and meeting the financial needs of the small business including cash flow planning, identification of financial needs and sources, equity and debt financing, and preparation of loan packages. Participants complete a financial plan, with cost controls, sales revenue, expense allocation, and inventory cost.

S B S 2 0 4 S m a l l B u s i n e s s M a r k e t i n g a n d A dv e rt i s i n g Introduction to strategies and methods including business image, target market analysis, and customer buying behavior profile. Analysis and selection of advertising/business promotion methods and timing. Design of an individual marketing and advertising/promotion plan.

S B S 2 1 0 Ta x P l a n n i n g a n d P r e pa r at i o n Explores the areas of tax planning and preparation essential to small business operation. Includes tax requirements and forms, special tax topics affecting business decisions, tax planning techniques, and common tax problems for the small business. Prerequisites: None

S B S 2 1 3 H i r i n g & M a n ag i n g E m p l oy e e s Methods and techniques for managing employees in a small business. Includes supervisor’s role, leadership styles, interpersonal communications, staff planning, employee work styles, techniques for handling problem employees, and employee motivation. Focuses on real life situations to enable the business owner to gain high performance from their employee team. Includes segment on hiring, new employee orientation, training, benefits, and developing future staffing needs assessment.

S B S 2 1 4 S m a l l B u s i n e s s C u s to m e r R e l at i o n s Developing / improving customer relations for the small business. Planning /delivering quality customer service. Includes topics on attitude of employees, customer perceptions and motivations, handling customer dissatisfaction, and developing customer, supplier, vendor, and distributor loyalty.

S B S 2 1 5 M a n ag i n g S t r e s s i n S m a l l B u s i n e s s Explores the common causes of stress related to the operation of a small business. Includes discussion of the physiological and psychological effects of stress, and specific methods for dealing with the small business owner or manager stresses in business and personal life.

S B S 2 1 8 E s ta b l i s h i n g a n I m p o rt / E x p o rt B u s i n e s s Basic marketing and management techniques for exporting and importing. Includes researching viability of an import/export business, marketing an export or securing a product for import, and implementing the transaction.

SBS220 Internet Marketing for Small Business Focuses on “e-Commerce”-doing business on the Internet and planning a web site. Topics include: examples of successful marketing on the Internet; availability of Internet services; necessary hardware and software for marketing on the Internet; determining products/services appropriate for Internet marketing; budget constraints and on-going operations of the Internet site.

SBU200 Society and Business The study and scientific inquiry of issues and demands placed on business enterprise by owners, customers, government, employees and society. Included are social, ethical, and public issues and analysis of the social impact of business responses. This class counts for Social/ Behavioral Science credit at MCCCD and ASU COB.

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Business Institute Non-Credit Workshops

Practical programs that deliver immediate value on the job or in a new career!

Our workshops are designed for ambitious adults whose schedule requires a non-traditional approach to education.

With new workshops starting every few weeks, students can begin training almost immediately. This gives the flexibility to pursue their educational goals right away! Visit www.sccbi.com for more information on each of our programs.

Fa s t r ac k C o m p u t e r Wo r k s h o p s

• These intensive workshops offer hands-on training in today’s most important business software and emerging technologies. We can help you choose the best workshop to meet your needs.

Ed2Go: Online Career Training

• Online, instructor-led courses include 12 lessons to be completed over 6-weeks. Individual courses over a wide range of topics from Accounting to Web Design certificate programs available.

P h a r m ac y T e c h n i c i a n

• A comprehensive 72 hour, 12-week program prepares participants to enter the field & take the Pharmacy Technician Certification Board’s (PTCB) exam.

ED 2 G O : P ro f e s s i o n a l S k i l l s E n h a n c e m e n t

• Affordable, self-paced, online certificate programs and courses designed to develop the skills for today’s in-demand careers.

14350 N. 87th Street #185 Scottsdale, AZ 85260

480.425.6911 • www.sccbi.com

The college of you.

An EEO/AA institution.