November 2023 | News & Events Magazine

CHAIRMAN Stephanie Liston, CAM, CAPS CHAIRMAN-ELECT Jenn Mulholland, CAM VICE CHAIRMAN Katherine Morrow, CAM SECRETARY/TREASURER Andrew Klahn, CAPS, CAM, HCCP, CALP IMMEDIATE PAST CHAIRMAN Tracey Crowe, CAM MANAGERS REPRESENTATIVE Tabitha Knox Gill SUPPLIERS REPRESENTATIVE Maria Williams MAINTENANCE REPRESENTATIVE Brandon Etheridge MANAGEMENT DIRECTORS Melanie Brink Sundae Caudle, CPM Meredith Dixon, CALP Lauren Hartstern Eddie Ivey, CAPS Alicia Jones, CAPS, CAM, CALP Sully Lemmons, CAM, CPM Erick Rocha, NALP Nicole Samson, CPM Julie Stayton SUPPLIER DIRECTORS Nathan Lybarger, Esq. Jennifer McCoy, Esq. Rusty McDonald Lacey Smithson, CALP Alberto Suastegui, CALP, CAM MAINTENANCE DIRECTORS Jeremy Byrd, CAMT, CPO Rusty Guilliams, CAMT, CPO IREM LIAISON Richard Wright, CPM LEGAL ADVISOR M. Wesley Hall, Esq. MDHA LIAISON Norman Deep PRESIDENT Ginny Johnson DIRECTOR OF COMMUNICATIONS & MARKETING Katelyn Cheatham DIRECTOR OF MEMBERSHIP & FINANCE Autumn Stiles STATISTICS & MEMBER SERVICES COORDINATOR Alexis Westergan EDUCATION & MEETING COORDINATOR Anne Angel ACTIVE PAST CHAIRMEN Mary Bradley Stephanie Burns, CAPS, CAM, CALP Brad Cather, CPM, HCCP, SHCM, COS Tracey Crowe Andy Gass, ARM Shelley James, CAM, CAPS, CPM Stacey Holt, CAM Andrew Klahn, CAPS, CAM, HCCP, CALP Tammy Lee, CAM Chari Lewis, CAM, CAPS, CPM Stacy L. Molen, CAM Nancy Morris Linda Page, CPM, ARM Susan Sherfield, CPM Lisa Swick, CAPS Zac Ward, CPM

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CONTENTS GREATER NASHVILLE APARTMENT ASSOCIATION NEWS & EVENTS

FEATURES

05 07 09 11 13 15 17

Management

Lincoln Property Company Rebrands to Willow Bridge Property Company

Suppliers

Holiday Prep: Start Now!

Managers

Congratulations to Our 2024 Board of Directors!

Human Interest

Stephanie Liston, GNAA Chairman

National Apartment Association

Research Finds 93¢ of Every Rent Dollar Keep Apartment Running

On Trend

On Trend for the Season

NextGen

Rising Stars Series: Jacklyn Hollingsworth

ASSOCIATION NEWS

06 08 10 12 14 16 23 24 27 26

2023 GNAA Awards Gala Evening of Enchantment

November Supplier Luncheon

Building Your Brand: Personal & Business

December Managers Luncheon

Ugly Christmas Sweater Party

Education

DEI: It’s a Culture

Education

Certified Apartment Supplier

Education

Certified Apartment Manager

New Members

Welcome!

NextGen

Coffee Connection

Calendar

Stay up to date

December Maintenance Luncheon

Become a Person of Influence

ABOUT THE COVER Willow Bridge

Thank you to our sponsor: Google Fiber

Cover photo by: Katelyn Cheatham, Katelyn Cheatham Photography

NOVEMBER 2023

2023 BOARD OF DIRECTORS

MANAGEMENT

Lincoln Property Company’s Residential Division Rebrands to Willow Bridge Property Company Lincoln Property Company’s Residential Division is now

from our shareholder and plans to expand our capital

Willow Bridge Property Company after unveiling a new

relationships. It was only fitting that this symbol of

name, logo and visual identity following the company’s

growth, strength and perseverance guides us as we

acquisition by Ontario Teachers’ Pension Plan/Cadillac

embark on our next chapter.”

Fairview in February 2023.

Today, Willow Bridge is one of the largest full-

The new name and brand reflect Willow Bridge’s

service residential property companies in the

commitment to its people and future growth, while

United States. With a track record of building over

maintaining the strong reputation and rich history it has

200,000 apartments across the country, Willow

built in the multifamily industry since 1965.

Bridge today manages 180,000 units for its clients

“We have a proud history, a passionate team, decades

and oversees more than $3 billion in owned assets

of experience and a track record of delivering results, so

under management, with an active development and

it was important to choose a new name that speaks to

investment pipeline. The company has over 4,500

that history. Since Mack Pogue founded the company

employees and a presence across 75 markets.

in 1965, the willow tree has been a part of our culture.

The company is no longer affiliated with Lincoln Property

The first property we built was named after the willow

Company or Liberty Military Housing, which is reflected

tree, and the willow tree has since served internally as

in the updated units under management.

a symbol of the growth and strength of our company, featuring prominently in our leadership awards dating back to 1974,” explained Duncan Osborne, Chief Executive Officer of Willow Bridge.

“At the same time we reflect on our past, we have ambitious growth plans for our future. With strong sponsorship from our new shareholder, we are investing in our people and our capabilities. We have a thoughtful strategy to grow and support our property management operations and clients, while significantly expanding our investment and development program with sponsorship

News & Events

About Willow Bridge Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 4,500 team members, has built over 200,000 apartments and manages 180,000 units for its clients.

To learn more, visit willowbridgepc.com.

5

SUPPLIERS

Holiday Prep: Start Now!

by Amelia Hatcher, The Clutter Queen, and Brad Hatcher, Austermiller Roofing The holidays are getting closer! Here are some few tips on how to get organized early…for a happier holiday season.

• Stocking stuffers – Stores are filling their aisles with great little gifts and candy right now! You will have a huge variety to choose from, and also it helps budget your money a bit better. Stockings can add up quickly when you are running around at the last minute trying to find things. One-stop shopping for the WIN, if you go early, plus you are not fighting all the last-minute stocking crowd!

• Buy NOW for teachers, coworkers, neighbors, mail carrier, etc. Go ahead and get these gifts now and check those off your list. Check places like Marshall’s, Ross, and 5 Below. Each has amazing gifts out right now that would be great for all those sweet people on your list.

• Grab all your EXTRAS NOW! It’s a wonderful time to buy wrapping and tissue paper, gift tags, tape, scissors, boxes, gift bags and bows. You can put all these goodies in a box or container under your bed for easy access. Once you start purchasing your gifts, now you’re ready wrap!

• If you love to bake, get almond bark, marshmallows and sprinkles NOW. Store them in a small container

BY AMELIA HATCHER

The Clutter Queen

News & Events

in your pantry so when you’re ready to make those delicious treats you will have all you need. It’s the perfect time to buy gingerbread houses and candy too!

• Start working on your Christmas cards NOW! Get a date on the calendar to take your pics, pick out your clothes or Christmas PJ’s, buy your stamps and print return labels. Mail them early! People love to see your sweet face the entire month of December.

Say cheese!

• Plans Christmas parties NOW! Set dates, make a menu and send out a quick text on what others can bring. This saves money and time when planning ahead.

• Mark those calendars NOW! Look for fun Christmas events you and your family would love – Christmas parades, tree lightings, church concerts, caroling, school/work events – and save the date! If you get it on the calendar NOW, you will have time and be more prepared. Things sneak up quickly, so filling your calendar NOW gives lots of fun options. Check out local event calendars for fun, free, family events.

• Before you decorate, tidy up NOW. Decorating for Christmas can be fun but also hard when you are busy with life, loads of laundry, piles of mail, etc.

Take some time and tidy up around your home, putting things away the best you can before you drag out decorations, lights and boxes. It’s hard enough to get it all done, so starting NOW is key.

The holidays can be overwhelming and stressful. You can relieve some of that stress by just getting started early. Let’s start spreading Christmas Cheer…let’s start NOW! 7

MANAGERS

Congratulations to Our 2024 Board of Directors!

Our Newly Elected Board Members

CHAIRMAN CHAIRMAN-ELECT VICE CHAIR SECRETARY/TREASURER MANAGEMENT DIRECTOR MANAGEMENT DIRECTOR MANAGEMENT DIRECTOR MAINTENANCE DIRECTOR SUPPLIER DIRECTOR MANAGERS REPRESENTATIVE MAINTENANCE REPRESENTATIVE SUPPLIER REPRESENTATIVE

Jenn Mulholland, Willow Bridge Property Company Katherine Morrow, MAA Andrew Klahn, Kenect Nashville Eddie Ivey, Freeman Webb Company Tabitha Gill, Timberland Partners Sully Lemmons, Freeman Webb Company Laura Watkins, Willow Bridge Property Company Brandon Etheridge, Lighthouse Property Management Maria Williams, Rasa Floors Holly Duren, Timberland Partners Emir Skopljak, Willow Bridge Property Company DJ Arbogast, Artisent Floors

Our Returning Board Members

IMMEDIATE PAST CHAIRMAN MANAGEMENT DIRECTOR: MANAGEMENT DIRECTOR MANAGEMENT DIRECTOR MANAGEMENT DIRECTOR MANAGEMENT DIRECTOR MANAGEMENT DIRECTOR MANAGEMENT DIRECTOR SUPPLIER DIRECTOR SUPPLIER DIRECTOR SUPPLIER DIRECTOR SUPPLIER DIRECTOR MAINTENANCE DIRECTOR PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN PAST CHAIRMAN IREM REPRESENTATIVE MDHA REPRESENTATIVE LEGAL ADVISOR News & Events

Stephanie Liston, Freeman Webb Company Lauren Hartstern, Greystar Julie Stayton, Willow Bridge Property Company Alicia Jones, Freeman Webb Company Sundae Caudle, Freeman Webb Company Erick Rocha, Volunteer Properties Melanie Brink, Carter-Haston Real Estate Services Nicole Samson, Carter-Haston Real Estate Services Nathan Lybarger, Law Office of Hall & Associates Jennifer McCoy, Law Office of Jennifer McCoy Alberto Suastegui, Real Floors, Inc. Rusty McDonald, AMI Construction, Inc Rusty Guilliams, Arlington Properties Mary Bradley, Arlington Properties Stephanie Burns, NTS Development Company Brad Cather, Elmington Property Management Tracey Crowe, RAM Partners Andy Gass, GNAA Retired Chairman Stacey Holt, Continental Realty Corporation Shelley James, High 5 Residential Andrew Klahn, Kenect Nashville Tammy Lee, Willow Bridge Property Company Chari Lewis, Giarratana Management Stacy Molen, Fogelman Properties Nancy Morris, Freeman Webb Company Linda Page, GNAA Retired Chairman Susan Sherfield, Mercy Housing Lisa Swick, Freeman Webb Company Zac Ward, Freeman Webb Company Shelley James, High 5 Residential Norman Deep Wesley Hall, Law Office of Hall & Associates 9

HUMAN INTEREST

Stephanie Liston, GNAA Chairman “You are hilarious. Do you want a job?”

With this question Stephanie Liston, current Board Chair of GNAA, began her career in the multi-family housing industry over 20 years ago. She had gone with a friend to look at an apartment, and before the day was over she had a job as a leasing agent at a property in the Nashville area. She laughs and adds, “And yes, I left that job for a 25-cent-an-hour raise at another property six months later.” (Some things never change.)

Stephanie’s career path is similar to many. She has served as a Leasing Agent, Assistant Manager, Manager, and is now a Regional Manager at Freeman Webb after serving in a similar role at Lighthouse Property Management. She loves the sales aspect of leasing – she still misses it, in fact – but she now enjoys mentoring younger co-workers and seeing them excel.

In fact, she sees leading a team as simply selling a team on a common goal.

A second challenge Stephanie has always enjoyed is turning around a struggling property. While the properties are different, she has found the solutions are always some combination of: • Get the right people on the team.

• Repair any physical defects to the property.

• Become a good, active member of the community.

• Allow some residents to move on.

When asked what most people do not know about her job in the multi-family industry, the quick answer is, “We have to deal with the absurdity (and sometimes sadness) of people’s lives from marriage problems, financial challenges, medical issues, and more. We are aware of the intimate details of our residents’ lives.

After all, nothing is more personal than your home.”

Stephanie is a firm believer in the value of membership and participation in GNAA. She appreciates the relationships she has developed with vendors and points out that when the time comes to replace a roof, for example, you are going to use someone you know. Likewise, she believes being able to run things by management professionals you have met at other companies is invaluable.

In the little-known fact category, Stephanie is currently studying for her American Citizenship test. She was born in Canada and moved to Middle Tennessee as a teenager when her father was transferred from Toronto.

For various reasons, she never got around to becoming a U.S. citizen. The day we talked she was going over flash cards in preparation for the test. Stephanie, do not feel any pressure since hundreds of readers now know of your upcoming exam and will want to know how you did.

BY CHRIS SMITH

Entryway

News & Events

11

NATIONAL APARTMENT ASSOCIATION

Research Finds 93 Cents of Every Rent Dollar Keep Apartments Running Updated research from the National Apartment Association (NAA) reveals that nationally, on average 93 cents of every rent dollar cover essential operational expenses and support local communities. In addition to national data, NAA’s research now provides insights for 37 states plus D.C. “Just like every sector of the economy and countless American households, the rental housing industry has grappled with escalating costs in the face of record inflation,” said Bob Pinnegar, NAA President and CEO. “Rental housing is a narrow margin industry that is often mischaracterized, but the data shows the truth – 93 cents of every rent dollar keep apartments running and support the local community. As we continue to contemplate housing affordability challenges, it is vital to keep these necessary expenses in mind.”

The research uses new data derived from federally mortgaged properties, provided in part by Thirty Capital Performance Group, to expand and improve upon NAA’s previous Dollar of Rent analysis. Among the top expenses is the property’s mortgage which accounts for 46 cents. Further, 27 cents cover operating expenses like maintenance, insurance and utilities. And importantly, 11 cents go back into the local community through property taxes, funding schools, emergency services and other critical local needs.

“Our research helps bridge the gap between data and informed policymaking,” said Leah Cuffy, NAA Director of Advocacy Research. “A nuanced understanding of the dollar of rent can help avoid policies that inadvertently squeeze rental housing providers and, in turn, jeopardize their residents, employees and communities.”

The full dollar breakdown also includes costs like payroll and capital expenditures reserves, and can be found at https://www.naahq.org/breaking-down-one-dollar-rent-2023.

About NAA The National Apartment Association (NAA) serves as the leading voice and preeminent resource through advocacy, education, and collaboration on behalf of the rental housing industry. As a federation of 141 state, local and global affiliates, NAA encompasses over 92,000 members representing more than 11 million apartment homes globally. NAA believes that rental housing is a valuable partner in every community that emphasizes integrity, accountability, collaboration, community responsibility, inclusivity and innovation. To learn more, visit www.naahq.org. NAA thanks its Strategic Partners: The Home Depot Pro and HD Supply, Lowe’s Pro Supply and Yardi.

Reprinted with permission of the National Apartment Association

News & Events

13

ON TREND

On Trend for the Season

by Lisa Gunderson, Bristol Development As I write this, we have begun the year’s fourth quarter.

The holidays will be here before we know it. Growing up in South Florida, we had unique seasonal celebrations representing our diverse international community.

From Kwanza, Christmas and Hanukah to Three Kings Day, the Orange Bowl Parade (or its parody, the King Mango Strut Parade), the last part of the year was filled with revelry.

Today at our communities, we take great care to ensure everyone feels included in any holiday celebrations we plan. We are mindful of not decorating with a specific theme and try to incorporate diverse colors, concepts, and representations of all parts of the season without reference to one particular religion or personal

News & Events

preferences. We also respect that some people do not celebrate this time of year.

How can you ensure that everyone in your community feels included and respected during a traditionally busy time of the year? First, research when planning events to avoid conflict with cultural holidays.

Second, celebrate the season to ensure you are not unintentionally excluding someone by having a specific theme (Christmas party). We try to plan fun events that include everyone – from s’mores and cocoa at the fire pit to what amounts to an epic Pinterest fail display of decorating sweet treats. We ask our residents for feedback on what they would like to see and try to minimize the impact on our staff of anything we plan.

15

NEXTGEN

Rising Stars Series JACKLYN HOLLINGSWORTH

Training Manager, Carter-Haston Real Estate Services

Years In the Industry Eight

Volunteer Positions Currently & Previously Held in GNAA I am on the NextGen Committee as well as the Golf Committee.

What brought you to the apartment industry?

When I graduated college from South Dakota State University, I decided to make the move to Nashville knowing no one and not having a job lined up. I moved into an apartment sight unseen and started sending out my resume. After a couple of months with no luck, I decided to reach out to a hiring agency. They sent me a company’s profile, Carter-Haston Real Estate Services, and it looked interesting as I had never thought of working in multifamily. I interviewed for the company and was soon offered a temporary position.

I really enjoyed working for the company, and when my temporary time was up they offered me a full-time position! I have been with the company ever since and worked my way up from Administration to Training.

Was this the career path something that was always on your radar?

This career path was not something that was on my radar, but fits perfectly with my strengths. I went to college for communications because I have always enjoyed working with others, finding ways for a team to be successful and hearing the stories of others. This industry truly encompasses all those and brings new opportunities constantly.

Did you have any unrelated jobs growing up that unexpectedly prepared you for the apartment industry?

I worked for an electronic scoreboard company (Daktronics) and was given the opportunity to call our customers and write up highlights of how the screen had positively impacted their business. Jump to now, News & Events

I run our company’s intranet and write highlights on Carter-Haston employees. I also got to interview CarterHaston employees on camera for our company’s annual conference to create content for our virtual conference.

I got to carry over the skills I learned from Daktronics into what I do now, which is something I did not expect to do but truly enjoy.

Why is property maintenance an attractive career path?

Property maintenance is an attractive career path because maintenance is the backbone of property management. They are the ones who enter someone’s home to fix a problem, they are the ones cleaning the grounds, which is the first thing a prospect sees when coming on site. An individual will have new opportunities to problem-solve and grow in maintenance. It is a fantastic career for anyone to be able to start at a lower level, learn how the industry works and have many avenues to work your way up in all areas.

Best professional advice you have ever been given?

The best professional advice I’ve been given is “Be a linchpin.” My dad gave me the book “Linchpin: Are you Indispensable?” The book talks about how there used to be two teams in the workplace: Management and labor. But now there is a third, linchpins. A linchpin is someone who “invents, leads (regardless of title), connects others, makes things happen and creates order out of chaos.” A linchpin is someone who makes themselves indispensable. That has led me to push myself to be better in this industry, my company, and my life personally.

What is your favorite thing to do on the weekends?

My favorite thing to do on the weekends is spend time with my family. This business keeps us busy, so continued on p. 21

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Election Night

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Rising Stars, cont. from p. 17 when I’m at home, my husband and I are working on projects for our farm, practicing T-ball and golf with my stepdaughter, or running around the trampoline with the sprinkler on. It’s nice to slow down and connect with no electronics and have meaningful and fun conversations/ activities.

Do you have any pets?

My husband and I bought a run-down hobby farm a couple of years back and have slowly been working on getting the land and fencing ready for animals. Earlier this year we bought chickens and turkeys, and we plan to expand to larger farm animals in the coming years.

Coolest place you’ve ever traveled?

The coolest place I have ever traveled to was Australia/ New Zealand when I studied abroad for almost five months! That truly was an experience of a lifetime, and I am still friends today with people I met there. I became incredibly close with three other girls who were studying abroad as well. and we flew to New Zealand, rented a camper van, and drove around the southern island for a week. I turned 20 on that trip and will never forget it!

people who help make that shine and help you feel your best self!

If you could get a “do over” for something in your career, what would it be and why?

I wouldn’t want a “do over” for anything in my career because I wouldn’t be where I’m at today without those experiences.

Any advice you could give to the rising stars of GNAA? My advice would be to never hesitate to ask for what you want, because the worst they can say is no! Always have open communication with your boss about your goals and create a plan together on how you can work to achieve those. Keep building relationships with as many people as you can, and don’t forget to take some time for yourself to celebrate all the hard work you do!

Give us a fun fact about you.

A fun fact about me is that I hold my high school’s track record for shot put!

What upcoming GNAA event are you excited to attend and why?

I am looking forward to the upcoming GNAA Awards Gala this month. It’s so fun to get all dressed up and celebrate with team members and other professionals in multifamily for everyone’s hard work and improvement in our industry!

Do you have a motto you live by?

I kind of made up my own motto: “If someone adds to my life, come on! If you don’t, that’s OK!” I think now with social media and everyone worrying about likes, follows, etc. It can be really hard determining who you are and what you want for your own life, versus what you see as someone’s life highlighted. Take the time to really know yourself and find the people who add to that life. The ones who don’t, don’t waste your energy on. Your energy and time are so precious; find the News & Events

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Heritage Property Management Lanier Day 821 Porter Rd., Suite 320 Nashville, TN 37216 lanier@heritagetnpm.com 615-924-9115

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APARTMENT COMMUNITIES

Redbox + Dumpsters of North Nashville Bob Vriend 9201 Bradbury Ct. Brentwood, TN 37027 rvriend@redboxplus.com 615-395-5610 281-229-0992 www.redboxplus.com/north-nashville

Birchway Rivergate 110 One Mile Pkwy.

Madison, TN 37115 615-924-8785 birchwayrivergatecm@greystar.com 384 apartment homes Greystar Canvas at Mt. Juliet Amber Sabato 7021 Park Knoll Dr. Mt. Juliet, TN 37122 asabato@lincolnapts.com 615-288-0122 www.canvasatmtjuliet.com Willow Bridge Property Company

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Gallatin Flats 731 N. Water Ave. Gallatin, TN 37066 615-504-0168 asmith@volprop.net 46 apartment homes Volunteer Properties Hermitage Studios Candi Cook 919 Conference Dr. Goodlettsville, TN 37072 ccook@volprop.net 108 apartment homes Volunteer Properties News & Events

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October Event Highlights Managers Luncheon

Maintenance Luncheon

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