ON TREND Diversity

by Lisa Gunderson, Bristol Development

We want our communities to reflect the people who live there. A mistake is that many developers focus on a specific target demographic in their design efforts. For example, we have all been to those properties that feel like they are recreating a nightclub experience in their interior design and marketing. This immediately alienates a larger group of potential renters because they feel excluded.

How can we inclusively design? We begin by ensuring everyone is represented in our stock photo selection for our website. Is it time to revisit your imagery to make sure it is inclusive?

Next, I remind my team on every project that this is not about you, it’s about the people who will live here. I might like an interior design choice, but it might not be suitable for the project if I am trying to speak to a broader audience than just my specific representative niche. Next time you redecorate, ask your team for input on what residents and prospects might want to see.

It’s the Law, cont. from p. 7 conditioning blowing full blast? If so, it is possible that the A/C unit is failing to properly cool down the space while regulating the outside air. Consider instituting more frequent maintenance checks during the summer months to ensure that your residents are adhering to the mold and moisture addendum of the lease. Remember, the lease affords you the right to enter at any time, so long as you provide your residents with proper notice.

As hotter temperatures draw near, it is imperative that you and your staff are well versed on your community’s policies and procedures so you are prepared to deal with the lease-violating behaviors synonymous with the summer months. Doing so will ensure a spectacular summer season for all residents to enjoy. And, as always, contact your friendly neighborhood landlord attorney with any questions or concerns!

Human Interest, cont. from p. 17

When asked what he has enjoyed the most about his career, Kirby answers the people he has been blessed to work with and forming teams. “I am proud to provide a good home for people and a living for our employees. It is a virtuous circle.”

As a relative newcomer to this industry in my role as Executive Director of Shelters to Shutters, I have been so impressed with others’ comments about Kirby. Over the past two years, whenever I have mentioned Kirby’s involvement with our organization, the universal response from everyone has been, “Kirby Davis. What a great man!”

Indeed.

Thank you, Kirby, for all you have done to bless our community.