January 2022 | News & Events Magazine

CHAIRMAN Tracey Crowe, CAM CHAIRMAN-ELECT Stephanie Liston, CAM, CAPS VICE CHAIRMAN Jenn Mulholland, CAM SECRETARY/TREASURER Katherine Morrow, CAM IMMEDIATE PAST CHAIRMAN Stacey Holt, CAM MANAGERS REPRESENTATIVE Holly Wauford, CPM SUPPLIERS REPRESENTATIVE Mark Darnell MAINTENANCE REPRESENTATIVE Rusty Guilliams, CAMT, CPO MANAGEMENT DIRECTORS Brigitte Byron, CAM Meredith Dixon, CALP Tina Hamor Eddie Ivey, CAPS Sully Lemmons, CAM, CPM Nicole Samson, CPM Wes Schmitz Giovanna Suastegui, CAM Alice Ward, CAM, CAPS Dee Wilson SUPPLIER DIRECTORS Nathan Lybarger, Esp. Jennifer McCoy, Esq. Loyd Owen, CAS Lacey Smithson, CALP Alberto Suastegui, CALP, CAM MAINTENANCE DIRECTORS Jeremy Byrd, CAMT, CPO Diane Mason, CAMT, CPO IREM LIAISON Richard Wright, CPM LEGAL ADVISOR M. Wesley Hall, Esq. MDHA LIAISON Norman Deep PRESIDENT Victoria Tobin DIRECTOR OF EDUCATION & EVENTS Ginny Johnson COMMUNICATIONS MANAGER Katelyn Cheatham STATISTICS Bobbi Turner, ARM MEMBERSHIP MANAGER Autumn Stiles FINANCE MANAGER Courtney Helms ACTIVE PAST CHAIRMEN Mary Bradley Stephanie Burns, CAPS, CAM, CALP Brad Cather, CPM, HCCP, SHCM, COS Kirby Davis Faye Ellis, CPM Andy Gass, ARM Shelley James, CAM, CAPS, CPM Andrew Klahn, CAPS, CAM, HCCP, CALP Tammy Lee, CAM Chari Lewis, CAM, CAPS, CPM Stacy L. Molen, CAM Nancy Morris Linda Page, CPM, ARM Ellen Parker Susan Sherfield, CPM Lisa Swick, CAPS Zac Ward, CPM Joyce Wolfe @gnaatn

CONTENTS

GREATER NASHVILLE APARTMENT ASSOCIATION NEWS & EVENTS

FEATURES

05 07 09 13 15

From the Chairman Greetings To All!

Feature On Trend

Feature The Apartment Search is Changing

Committees Find a GNAA committee that interests you!

Next Gen Rising Stars Series

ASSOCIATION NEWS

02 04 06 08 12 14 17 19 20

General Membership Meeting Challenging Your Perspectives

CAMT Registration Be a jack-of-all-trades and a master of maintenance.

The Art of Collections Tips for Assistant Managers on the best way to collect rent

CPO Registration The world’s most recognized pool and spa training program designation

Maintenance Luncheon Fire Suppression Systems

JANUARY 2022

2022 BOARD OF DIRECTORS

Maintenance Mania Sponsorship Opportunities

New Members Welcome!

Calendar Stay up to date

2022 GNAA Education Conference Educate, Inspire, Motivate

ABOUT THE COVER 2022 Executive Committee

Thank you to our sponsor: L.I.C.R.A.-Nashville

Cover photo by: John Albani, John Albani Photography

FROM THE CHAIRMAN

Greetings To All!

by Tracey Crowe I am immensely grateful to God for such a time as this. I am proud to announce that I am the first African American woman Board Chair in the 53-year history of the Greater Nashville Apartment Association. This chairmanship is a testament to keep pushing…stay positive and always give 100%.

It’s an honor and privilege to share this Chairmanship!

Stephanie Burns and Chari Lewis, you two women are incredible. You have inspired, challenged, kept me motivated, and made my journey to this stage possible.

Thank you so much.

The Greater Nashville Apartment Association has made an impact on my professional development. During the last 21 years, I have gone from a Leasing Consultant, Assistant Manager, Community Manager and to date Regional Property Manager with Lion Real Estate. GNAA has stretched, challenged and helped me to grow in ways you could not imagine. It was during this time I fell in love with the business. If you declare your career path, align yourself with good people and a solid organization like the GNAA, you can do anything you put your mind to.

It was not easy, let me tell you, but I trusted the process and stayed the course.

I joined the Gala Committee in 2014 because I felt it best suited my personality and skillset. Who doesn’t want to party? I realized quickly that it was not about throwing a party. It was about creating new relationships, learning, growing with people of all different backgrounds. I learned more of how to develop my leadership style and understand how a business is to be developed and run successfully. Ladies and gentlemen, it ignited a new passion I would not have discovered if I had not joined a committee.

Learning the processes of marketing, sales, budgeting, training, and coaching were all aspects of this role that I took back to my properties and shared with my teams.

News & Events

I decided I would encourage all my employees to get involved, continue their education, and empower them to become our future leaders. I went to my employer and asked for a budget to develop my employees with regards to investing in their talents. I was given a budget.

My office and maintenance teams were able to get certifications and attend educational classes that proved to be beneficial to their performance on site. I am elated that I aided in their development.

My life changed when I was elected to the Board in 2016. I learned how to be a better communicator and effective leader. I was able to raise and empower leaders. The GNAA is your source for continuing to find your career path and becoming tomorrow’s leaders.

Therefore, I ask you to please get involved with our organization. It would be the best ride of your life.

Over my tenure in this field, I have learned a lot of skills and enhanced my talents. During my term as Chair I ask you to commit to doing the following: Attend a luncheon, go to a networking event, or volunteer to be on one of our committees. I ask that you visit our new website.

Sign up for an education class today! Now that we can come back together, let’s shift our energy. Let’s all get involved.

This leads me to my initiative for 2022!

When everyone is included, everyone wins.

–jesse

jackson

I am proud to announce: The Greater Nashville Apartment Association Diversity Equity and Inclusion Committee!

continued on p. 16

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FEATURE

On Trend

by Lisa Gunderson, Bristol Development November brought the opportunity to attend the NMHC’s (National Multi Housing Council’s) Operations and Technology (OpTech) conference just outside Washington, DC. There were three big takeaways to keep us all on trend.

On Demand Services I would refer to this as the Uberization of services. The transition from having a cleaning vendor relationship to having a technology-based service that will supply a cleaner when you need it.

Platform-Based Smart Home Solutions Smart technology has been adopted in homes across the country. This next progression is a management platform to monitor those devices to ensure they are working properly, manage vacant utilities and leak detection awareness.

A resident facing app helps access common areas, add

additional devices at their expense and allow residents to control their unit access remotely. New and existing communities are rapidly adopting these platforms in conjunction with the next item. Average cost: $10 per unit, per month.

Bulk Wi-Fi Over 60% of new developments are specifying this in their communities under construction. Each resident has their own login for in-home and community-wide Wi-Fi at high speeds to affect video streaming, etc., thus eliminating the need for traditional video services and providing an ecosystem for the aforementioned smart things platform to exist. Average cost varies greatly: $15-40 per unit, per month. Pass-through charge to the resident averages $5080 depending on the services provided.

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FEATURE

The Apartment Search is Changing

by Lily Burns, AptAmigo As professionals in the apartment industry, it is important to know the factors that contribute to the current state of the market. In recent years, several influences have exerted pressure on the residential rental market, some pre-dating the COVID-19 pandemic and others arising from it. The ability to understand market trends and adapt accordingly enables industry leaders to consistently meet the rapidly changing needs of consumers. From the way apartment seekers begin their hunt, to the factors they value most, the apartment search is evolving fast.

Today, apartment seekers are more reliant than ever on online reviews. When it comes to apartment buildings and using locators, people are eager to learn about the experiences of others before making a commitment themselves. As a result, online reviews of all sorts are heavily influencing the apartment search.

Additionally, more people in general seek support from professionals when searching for an apartment. A national apartment locating company, AptAmigo, has seen a 445% increase in tours since the beginning of the COVID-19 pandemic.

In a recent study, a vast majority of renters indicated that one-on-one support from a real person is the most valuable aspect of working with a locator (41.67%).

The second most important factor is the ability to save time by avoiding an ILS (32.86%). Third is the ability to find an apartment they didn’t previously know about, or couldn’t have found on their own (18.4%). Trailing in last place, only 4.09% of renters indicated that website features add value to their search process, a surprising finding for an industry that focused primarily on website functionality in recent years.

In addition to one-on-one support, the demand for virtual tours increased substantially in 2021, likely a result of News & Events

the COVID-19 pandemic. AptAmigo has seen a 1,426% increase in virtual tours since March of 2020. It is likely that virtual tours will remain popular among apartment seekers, both as a way to cut down touring time and to make increasingly popular out-of-state moves easier.

The way people find apartments isn’t the only major transformation occurring in the wake of COVID-19. The pandemic also created an overall change in what people are looking for in a new apartment. Unpredictable times have left people wanting more flexibility in their living situations, including the ability to move when they choose. As a result, short-term leases are becoming more popular, and monthly stays on sites like Airbnb have grown 50% year over year.

As a result of various lockdowns and quarantines, people are spending more time at home than ever before. This extended time at home has led to a desire for more space, balcony access, and better amenities.

High-tech gyms, expansive pools, and even coworking spaces are becoming must-have amenities for many apartment seekers. With a continued trend of remote and hybrid positions in the workplace, apartment renters continue to expect more out of their living space, and are unlikely to change their priorities any time soon.

As we enter into a new year, it is clear the 2022 market will be vastly different from the 2021 landscape for multi-family real estate. Reflecting on these changes is key since an evolving market demands adaptability from the industry at large.

Within an ever-changing world of digital advancements, elevated consumer expectations, and more time spent at home, the way in which the apartment industry meets the needs of apartment seekers must be revisited. It is ultimately up to industry leaders to take initiative to ensure that the demands of consumers continue to be met.

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December Event Highlights

Meeting of the Generations

Meeting of the Generations

Maintenance Luncheon

Maintenance Luncheon

Ken Webb, Stewarts Ferry Apartments

Rudial Bueno Reyes, The Grove Richland

Managers Luncheon

Managers Luncheon

Managers Luncheon Cintia Lopez, Union on Thompson

Managers Luncheon

Maintenance Luncheon

Managers Luncheon Katherine Morrow, Venue at Cool Springs

Managers Luncheon

Meeting of the Generations

Meeting of the Generations

Maintenance Luncheon

Maintenance Luncheon

Managers Luncheon Kelly, High 5 Residential, David Daily, Sixth South, Kellie Slipper, Piccadilly

Managers Luncheon

Managers Luncheon Shannyn Roberts, High 5 Residential

Managers Luncheon

Managers Luncheon

Managers Luncheon

Managers Luncheon

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Greater Nashville Apartment Association

COMMITTEES

Find a GNAA committee that interests you!

Our committees depend on your participation and attendance to successfully meet their goals and the goals of GNAA. Joining is easy! Just let us know the committee(s) you are interested in and we will add you to their email list. Call the GNAA office at 615-365-3047 or email ginnyjohnson@gnaa.org.

APARTMENT TOUR is an annual event showcasing apartment communities throughout the Nashville area.

AWARDS/BEAUTIFICATION is the Apartment Community Beautification, Flowers, Model, Clubhouse, Maintenance Shop and Diamond Award nominations and judging. Awards are presented at the annual Gala.

COMMUNICATIONS – The objective of GNAA Communications is to engage members and create an active, vibrant association through all types of media. This committee assists staff in creating the tools for engagement and strategies to use them.

COMMUNITY SERVICE offers the opportunity for our members to give back to the community through events and contributions for displaced residents, underprivileged children and homeless residents in our area.

DIRECTORY – The GNAA Directory, including a Buyer’s Guide, is published exclusively for the use of our members and is a tremendous resource for all your multifamily industry needs.

DIVERSITY, EQUITY & INCLUSION – The Diversity & Inclusion Committee is dedicated to the work of increasing access and opportunity for underrepresented populations in the apartment industry.

EDUCATION – GNAA strives to be the gold standard in continuing education for multifamily professionals. Programs include both specialized courses and structured curricula designed to result in industry credentials of proficiency.

GALA is GNAA’s annual celebration honoring our members for a variety of achievements throughout the year. This is our largest attended event and continues to grow each year.

GOLF – Come play and network at the same time during our annual Golf Tournament. Other festivities during the tournament, including contests like Best Dressed Team, make this a one-of-a-kind outing!

News & Events

LEADERSHIP LYCEUM – Members of this committee must be graduates of the Lyceum program. This is an exclusive leadership development program for candidates who have been nominated by their management company or selected through a competitive application process.

LEGISLATIVE brings important issues in the multifamily industry in Nashville to the attention of the GNAA Board of Directors for consideration of action.

MAINTENANCE is our group of maintenance professionals who focus on the needs of their peers within the Nashville market. A big part of the yearly planning is Maintenance Mania, an annual competition put together by NAA with winners from all over the country.

MEMBERSHIP is the key to the strength of our organization.

GNAA offers a unique blend of membership services that can include opportunities for career enhancement, volunteer leadership and community involvement.

NEXTGEN – This committee is focused on professional networking, career development, and community outreach for the Next Generation of Multifamily professionals.

NEWS & EVENTS magazine is the number one resource to learn about the issues and topics that affect GNAA members in their daily business. Our monthly publication is produced in full color, in print and online!

PROGRAMS – The monthly General Membership meetings are one of the best ways to stay educated on industry trends and legal issues – providing a great networking opportunity for our members.

STATISTICS – GNAA’s Market Survey and quarterly reports are the most up-to-date market and trending information available. This is an incredible resource for industry professionals throughout the country.

TRADE SHOW – The GNAA Trade Show is held annually.

Member companies gain exposure by showcasing their products and services in front of hundreds of multi-family industry professionals with purchasing power.

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Great

Sponsorships

Available!

It’s Back!!

Thursday, March 31, 2022 Practice Starts at 11am Shot Gun Start - Noon Presented By

SPONSORSHIP OPPORTUNITIES Title Sponsorship - $1,500 DJ Sponsorship - $500 2 Cup Sponsorships - $500 each 4 Soda Bar Sponsorships - $300 each 2 Koozie Sponsorships - $500 each Water Sponsorship - $400 4 Food Sponsorships - $300 each Corn Hole Sponsorship - $300 People’s Choice Award - $300

Event Sponsor $800 + $50 Contest Prize Race Car Competition

Event Sponsor $500 + $50 Contest Prize AO Smith Water Heater Installation Smart Comfort By Carrier Air Conditioner Repair

Presenting Sponsor

Fluidmaster Duo Flush Toilet Conversion Frigidaire Icemaker Installation Kiddie Fire & Carbon Monoxide Safety Installation Kwikset Key Control Deadbolt Test

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Smart Burner Heating Element Installation

Greater Nashville Apartment Association

NEXT GEN

Rising Stars Series LACEY SMITHSON – Regional Account Executive, GreenWay Waste & Recycling Years in the Industry

15 years total – 8 years onsite and 7 years as a supplier

Volunteer Positions Currently & Previously Held

Leadership Lyceum 2019; Manager’s Representative 2018; Management Director 2019-present; NextGen, Membership, Communications committees.

What brought you to the apartment industry?

Best professional advice you’ve ever been given?

The best professional advice I’ve been given is to pause.

Pause before responding to an email, pause before giving your opinion – just simply pause and give yourself time before responding.

What is your favorite thing to do on the weekends?

Reading, yoga and wine

Tammy Lee! She’s the best recruiter in the game. I worked with First Management (now Freeman Webb) at Chelsea Place during college.

Do you have any pets?

Was this career path something that was always on your radar?

I have my 200-hour yoga training certification!

My mother was a supplier in the industry, so I knew it was an option. I always assumed I’d be in some type of sales, though I thought I’d stay onsite.

Why is property management an attractive career path?

Property Management is an amazing career path because of the multiple avenues available to you – the developer, management, and supplier options are limitless. There are so many options for so many different skill sets.

News & Events

Ophelia, my perfect 6-year-old cat.

Give us a fun fact about you!

What upcoming GNAA event are you excited to attend and why?

Gala – I missed it so much last year!

Do you have a motto you live by?

When you can’t find the sunshine, BE the sunshine.

Any advice you could give to the rising stars of GNAA?

Sit with people you don’t know at GNAA events. You never know who you’ll meet!

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From the Chairman, cont. from p. 5 This Diversity, Equity & Inclusion Committee will serve as an advisory body to the GNAA President, the Executive Committee, GNAA Board of Directors, and team in fostering an environment of diversity, equity, and inclusion throughout the organization. The committee will work to develop relationships with internal and external stakeholders and serve as advocates to promote and share information throughout and outside the association about diversity, equity and inclusion initiatives and professional development.

So will you join me?

Will you help me redefine our workforce?

Will you engage in a world of inclusion?

I look forward to seeing you at our committee meetings, education opportunities, and our mixers next year.

I can’t emphasize enough that the GNAA is your tool to get you where you want to be and make a statement about your commitment to the multifamily industry.

I want to thank again all the trailblazers who have help me on my career journey. There are too many to name.

You know who you are! To the Management Companies, Suppliers, Volunteers, to my MOM my Shero, family, and friends, thank you all so much for your support!

The committee will help to improve: • member relations and retention • boost professional development and educational offerings • encourage multiple perspectives to ensure creative problem solving

When everyone is included, everyone wins!

Let’s go 2022!

• allow greater transparency • ensure that all cultures, backgrounds, and experiences are valued in our ever-changing diverse workforce.

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NEW MEMBERS MANAGEMENT COMPANIES Charlotte Management Company Li Ann Crowder Maitland 4525 Harding Pk., Suite 200 Nashville, TN 37205 615-913-3879 liann@charlottemgmt.com Continental Realty Corporation David Hoyle 1427 Clarkview Rd., Suite 500 Baltimore, MD 21209 410-296-4800 dhoyle@crcrealty.com

APARTMENT COMMUNITIES

360 Communities at Durham Farms Tori Conrad-Lynch 1704 Drakes Creek Rd. Hendersonville, TN 37075 629-216-0654 cddurhamfarms@liverangewater.com Dartford Townhomes Teresa Regenauer 9700 Turnbridge Ct. Brentwood, TN 37027 615-714-9978 dartfordmgr@cushwake.com Green Hills Teacher Tower Earl Melton 2209 Abbott Martin Rd. Nashville, TN 37215 615-297-7536 manager.ghtt@freemanwebb.com Harper Luxury Cheree Neely 2200 Aureum Dr. Franklin, TN 37067 615-880-9170 chereen@theharperliving.com

News & Events

Laurel Valley Brennon Hughes 4675 Old Lebanon Dirt Rd. Mt. Juliet, TN 37122 833-838-3852 laurelvalley@mebmgmt.com

SUPPLIERS

Lofts at Rose Monte Melissa Autrey 2325 Zermatt Ave. Nashville, TN 37211 615-802-6831 melissa.autrey@cushwake.com

Employment staffing/screening services; general contractor (remodeling/repair); janitorial services; labor services; maintenance services/ supplies; market ready services

Oakbrook Townhomes Hayley Vandermark 200 Mallory Station Rd. Franklin, TN 37067 hvandermark@thompsonthrift.com Parkstone Laura Jones 270 Douglas Bend Rd. Gallatin, TN 37066 615-334-5315 theparkstone@ram-mgt.com Skyliner Christina O’Saile 2996 Dickerson Pk. Nashville, TN 37207 615-905-6005 manager.skyliner@freemanwebb.com Sterling Nashville West Jennifer McDonough 7116 Charlotte Pk. Nashville, TN 37209 844-939-3472 jennifer.mcdonough@ram-mgt.com Town Center at Berry Farms Leilani Ross 6001 Hughes Crossing Franklin, TN 37064 615-795-0575 berryfarmsmgr@greystar.com

Career Strategies, Inc. Christina McCarty 719 Victory Blvd.

Burbank, CA 91502 602-770-0579 cmccarty@csi4jobs.com

InterSolutions Staffing Kris Burleson 3 Executive Campus, Suite 570 Cherry Hill, NJ 08002 855-550-4883 kburleson@intersolutions.com

Employment staffing/screening services; labor services

Kwasek Commercial Real Estate, LLC Matt Kwasek 1920 Kimbark Dr. Nashville, TN 37215 615-512-3880 matt.kwasek@gmail.com Multifamily development

Procare Property Restoration, LLC Wayne Hudspath 431 Harding Industrial Dr. Nashville, TN 37211 615-833-2273 wayne@procaresolutions.net Commercial/insurance restoration & reconstruction/repair

TriStar Solutions Group Matt Barber PO Box 221 Arrington, TN 37014 615-991-2467 hello@tristarsolutionsgroup.com

Cleaning services; environmental consulting/ cleanup; recycling; waste/trash removal services; waste/recycling expense management

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CABINETS

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Sunday

Monday

Tuesday Wednesday Thursday

Friday

Saturday

JANUARY

New Year’s Day

2

3

4

6

7

8

14

15

21

22

28

29

Communications Committee** 9am

9

10

11

NextGen Committee**

12

Membership Committee**

13

Supplier Luncheon**

Maintenance Committee**

12pm

9am

16

Martin Luther King Jr. Day

17

18

Leadership Lyceum Committee** 10:30am

Education Committee** 11:30am

Legislative Committee* 1:30pm

24

25

Golf Committee** 9am

30

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The Art of Collections**

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News & Events Committee** 9am

9am

9am

23

News & Events

5

1

20 ByLaws Committee**

9am

10am

Diversity Committee** 9am

Trade Show Committee** 9:30am

26

27

Board of Directors 9:30am

General Membership Meeting Gaylord Springs 11:30am

*held via Zoom **at GNAA Education Room

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