Drive to promote Scotland’s south west

There is a popular belief that all good things come in threes and as if to prove the legend correct Scotland has a spectacular new driving route - the South West Coastal 300.

Following in the tracks of the highly successful North Coast 500 and North East 250 it’s time the south of the country started showcasing its often overlooked attractions in this quiet corner of Scotland.

Stretching in a circular loop from Lockerbie through Dumfries & Galloway region and parts of Ayrshire the route takes in the most southerly point in Scotland at Mull of Galloway, the highest village in Scotland of Wanlockhead in the Lowther Hills, and many of the lands so closely associated with the world’s most well-known poet - Robert Burns.

The route features a number of fantastic coastal views, several popular seaside towns, dramatic moorlands, beautiful forests, picturesque villages and more history than you can shake a stick at.

From the romantic ruin of Sweetheart Abbey, built in 1273, and the remains of St Ninian’s priory, claimed to be the birthplace of Christianity in

Scotland, to the historic majesty of Culzean Castle and Drumlanrig House the route is a time traveller’s dream.

Now, a new international campaign aims to make visitors fall in love with the region by highlighting aspects of the route which offer particular appeal to the key target markets: stunning scenery, a connection with nature and adventure sports.

There is no doubt that wildlife abounds in this area of Scotland and there is plenty offer even the most adventurous types, from off-road cycling and horse riding to sailing and walking.

The SWC300 was designed by Motorcycle Scotland and VSWS adapted it to take in more attractions in the area.

“The South West of Scotland is a special place, it has so much to offer, especially to lovers of the great outdoors and that is a message we are working hard to get out there,” said Ian McAndrew, Chairman of Visit South West Scotland.