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Writing a business plan can be a daunting task for many entrepreneurs. It requires a thorough understanding of your business, market, and financials, as well as the ability to communicate your ideas effectively. A well-written business plan is crucial for the success of any business, as it serves as a roadmap for achieving your goals and securing funding.

One of the most challenging aspects of writing a business plan is estimating the demand for your product or service. This is known as market estimation or demand forecasting. It involves researching and analyzing the potential market for your business, including identifying your target audience, understanding their needs and preferences, and evaluating the competition.

Market estimation is a critical component of a business plan, as it helps you determine the feasibility of your business idea and make informed decisions about your marketing and sales strategies. However, it can be a complex and time-consuming process, requiring extensive research and data analysis.

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