Example of successful distribution of audio file to audience - Host audio file on presenter’s website: post the download link on the ticketing page, create QR code to the download link. - Email right after ticket purchase: an email is sent to each audience with instructions and mp3 audio file through orchestra’s CRM database. Note that purchases made outside of the CRM system wouldn’t necessarily result in such emails, please consider reaching out to the VIPs, Comps, and other types of audience separately. - Email reminder sent on concert day with instructions and mp3 audio file. - notice printed on program booklet (cf. attachment).
- in foyer: flyers distributed + boards with instructions
- Stage manager’s announcement at beginning of concert.
- before Passacaglia performance: Tan Dun entered, explained instructions to audience and “rehearsed" with them.