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Dean’s Message

The creation of new knowledge is a central aspect of our work at the Schulich School of Business.

Over the years, we’ve worked hard to build a global reputation for research excellence and a research culture that values methodological and theoretical diversity. The many feature articles and faculty highlights contained in this year’s Spotlight on Research are a wonderful testament to the quality, range and relevance of our research.

Among so much variety in the ways we produce knowledge and the nature of the knowledge we produce, there nonetheless appears to be something of a shared ethos embedded in our work — or, perhaps more accurately, a shared desire that our research matter and contribute to important conversations about the ethical, social and environmental responsibilities of business. I believe that what the past couple of decades, and the last few years in particular, have shown is that this ethos makes our research not just intellectually rich and exciting but also exceedingly relevant from a managerial perspective.

Looking at our excellent research community, I’m confident that we will continue to foster a diverse research culture, ask big and difficult questions, and create knowledge with important theoretical contributions and practical ramifications. We’ll also continue to look for new and better ways to share our insights with the wider community. The Office of the Associate Dean Research and the Dean’s Office are here to support these efforts. For example, that’s why we launched a new initiative earlier this year called the “Dean’s Desk”, which is designed to showcase Schulich’s thought leadership on some of the latest emerging trends in management.

Last but not least, we’re collaborating to bring new knowledge directly into our programs and classrooms. Our students tell us over and over again how much they appreciate hearing about the latest research from our faculty. This makes sense to me. Our research aims to create knowledge that makes a tangible difference in the world around us, just like our students hope to make a positive difference in the world.

In the pages that follow, you’ll find many examples of how our researchers are producing research with real-world impact — everything from analytical models for managing intensive care unit (ICU) capacity during a health crisis like the pandemic to developing a framework that models the behaviour of cryptocurrency prices and the valuations of digital currency derivatives.

I encourage you to take a few moments to review this year’s edition of Spotlight on Research and gain a glimpse into where the world of business is heading — and how it is being transformed through the world-class research at the Schulich School of Business. *

DETLEV ZWICK, PhD Dean and Tanna H. Schulich Chair in Digital Marketing Strategy Professor of Marketing Schulich School of Business, York University

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