Master of Marketing (MMKG) Viewbook 2022

2022 Masters Programs

Schulich School of Business

MMKG Master of Marketing

Earn the credentials you need for the career you want, with a highly specialized Masters program.

MMKG

MASTER OF MARKETING

Equip yourself for the dynamic world of marketing as you master state-of-the-art tools and grow your literacy in analytics, advertising and consumer behaviour.

ADDITIONAL MASTERS PROGRAMS AT SCHULICH

MAcc

MMgt

Position yourself for a challenging career in accounting with the CPA-Accredited MAcc, an intensive program that prepares graduates to write the Common Final Examination upon graduation.

Build your knowledge of the major disciplines of management with this unique program designed for high-achieving graduates from non-business backgrounds.

MASTER OF ACCOUNTING

MBAN

MASTER OF MANAGEMENT

MREI

MASTER OF BUSINESS ANALYTICS

MASTER OF REAL ESTATE & INFRASTRUCTURE

Become a leader in the booming field of Big Data and gain a competitive advantage by earning a SAS™ certification.

Build your career on a solid foundation with this specialized program for leaders, entrepreneurs and city builders in both real estate and infrastructure.

MF

MSCM

MASTER OF FINANCE

Gain access to a career in investment banking, risk or asset management and cover a significant portion of the CFA body of knowledge.

MMAI

MASTER OF MANAGEMENT IN ARTIFICIAL INTELLIGENCE

Learn to develop, evaluate, refine and implement AI-related applications and technologies for business.

MASTER OF SUPPLY CHAIN MANAGEMENT Develop the analytical and managerial skills needed to design creative supply chain solutions in this rigorous, experiential program offered both full- or part-time.

On the cover: Kourosh Cyrus Adeli (MMKG ’19) Campaign Intake Manager, Rogers Communications

MESSAGE FROM THE DEAN

Shape Your Future

Today’s global business landscape is complex, disruptive and increasingly digital.

Managing effectively requires deep specialized knowledge, team building and leadership skills, and the ability to think creatively. It also requires resiliency, adaptability and the capacity to work in diverse environments. And it requires ethical business leaders with the skills and courage to tackle the social, economic and environmental challenges facing business today.

At the Schulich School of Business, we have developed eight distinct specialized Masters programs that will equip you to thrive in a fast-changing and exciting business world.

Our Masters degrees are designed to deliver in-depth functional and industry knowledge, strengthen your technical expertise and give you a clearly defined career advantage.

Acquire the very latest in management learning and practice in one of the industries where we are global leaders, including marketing, business analytics, real estate and infrastructure, supply chains and artificial intelligence.

Find your pathway to success and achieve your career objectives with a Schulich 12-month Masters degree.

Detlev Zwick, PhD Interim Dean Schulich School of Business

Canada’s Top-Ranked Business School Global Reach. Innovative Programs. Diverse Perspectives.

Schulich MBA: #1 IN CANADA (The Economist, Forbes, CNN Expansión) Top 25 in the World for Careers in Finance, Marketing & Operations Management (QS TopMBA) Kellogg-Schulich Executive MBA: #1 IN CANADA ( The Economist , Financial Times, QS TopMBA) #7 IN THE WORLD (QS TopMBA) #9 IN THE WORLD (The Economist )

Global Reach. Innovative Programs. Diverse Perspectives.

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Master of Marketing (MMKG)

A highly specialized professional degree to equip graduates for the dynamic world of marketing.

A NEW MARKETING LANDSCAPE

PREPARE FOR A CAREER IN MARKETING

In the midst of transformational changes in media, technology and consumption, the need for agile, creative marketing professionals is ever growing. The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.

The Master of Marketing program will prepare you for modern marketing roles and give you leadership development opportunities to pursue rewarding careers in the industry. Graduates will understand both marketing and consumer behaviour theory, and have the skills required to excel in digital and data-driven marketing environments.

CURRICULUM HIGHLIGHTS Foundational core courses provide you with the critical analysis and decision-making skills required of marketers today.

Learn state-of-the-art digital marketing and research tools and explore new developments in analytics, buyer behaviour, product and service development, segmentation and targeting. Explore areas of career interest with your choice of marketing electives in topics such as Retail Analytics, Entertainment Marketing, and Consumer Behaviour.

The capstone of the program is a two-term Marketing Field Project, designed to give you first-hand experience in developing and implementing marketing strategies for an organization.

The MMKG program is designed for people who wish to develop marketing capabilities, from recent graduates of non-business or business degree programs, to people with work experience in a variety of fields.

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Throughout your studies, benefit from access to the Career Development Centre (CDC). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CDC offers innovative resources, individualized mentoring and coaching to help advance your career.

Meet alumni, recruiters and industry leaders at corporate information sessions and other CDC events, and receive online access to the very best career tools available.

Obtaining a Master of Marketing degree opens a wealth of career opportunities in marketing, from brand management positions to strategic marketing leadership roles. Connect with leading companies that recruit for marketing roles at Schulich, including Pepsi, Rogers Communications, Maple Leaf Sports and Entertainment, P&G, General Mills, Kraft Heinz, Labatt ABINbev, and Canadian Tire.

Schulich School of Business | Master of Marketing (MMKG) 2022

FULL-TIME

START DATE

September

COMPLETION

12 months

PROFESSOR GRANT PACKARD BS (Colorado); MBA (McGill); PhD (Michigan)

Director, Master of Marketing Program Associate Professor of Marketing Teaches: • Marketing Research • Consumer Behaviour • Logics of Social Research “The Master of Marketing program offers students unparalleled depth in current marketing theory, decision-making, and tools for analytics, social media, and research. After just one year, students leave prepared for a range of modern marketing roles.”

PROFESSOR PACKARD

“ The capstone Marketing Field Project allowed me to grow my confidence developing and presenting marketing strategies, and to build business connections for the future.”

NAOMI HUISMAN (MMKG ’19) Assistant Marketing Manager Nestlé

Global Reach. Innovative Programs. Diverse Perspectives.

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MASTER OF MARKETING (MMKG)

YOUR MMKG JOURNEY

PREP COURSES

FALL TERM

Course Work: • Business Communication & Team Dynamics • Marketing Management

Common Core Curriculum

• Marketing Research

Orientation

ACADEMIC TRACK

Satisfactory completion of online courses in business fundamentals including accounting, finance and statistics.

• Digital Marketing Strategy • Financial Decisions for Managers*

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Schulich School of Business | Master of Marketing (MMKG) 2022

Professional Development Activities

CAREER TRACK

Introduction to the Career Development Centre

* Candidates who hold a business degree may be granted a waiver with replacement for this course.

On-campus recruiting

The 12-month Master of Marketing program delivers foundational marketing theory in the context of emerging topics, practices and industry shifts. Students will learn critical research and analytical skills in the classroom, then put them into practice with an experiential marketing field project and co-curricular networking opportunities.

SUMMER TERM

Course Work:

Course Work:

• Consumer Insights

• Creativity in Marketing

• Marketing Analytics

• Brand Management

• Strategic Professional Selling

+ one Marketing elective (3.00 credits)

+ one Marketing elective (3.00 credits)

Marketing Field Project 1. Strategy

Marketing Field Project 2. Implementation

Graduation: October Convocation

WINTER TERM

Just-in-time recruiting

Career coaching, networking events, alumni mentorship

Global Reach. Innovative Programs. Diverse Perspectives.

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Student Life Make Life-Changing Connections

Build lasting memories as part of an engaged and diverse student community. Develop your strengths, skills and interests with a host of exciting co-curricular activities.

Participate in Case Competitions Strengthen your presentation skills and master the case method with opportunities to compete in events such as Canada’s Next Top Ad Executive, L’Oreal Brandstorm, and more.

MMKG students celebrate with their team after placing 3rd in the world at the IE Global Innovation Challenge in Madrid.

Discover New Interests and Passions

Student entrepreneurs connect at Schulich Start-Up Night.

Choose from over 25 student-run clubs and organizations. Network and grow within the marketing industry through the Schulich Marketing Association or diversify your focus by joining other clubs based on a region, culture, industry or topic of interest.

The Future of Marketing (FOM) Magazine Curated by MMKG students, the Future of Marketing (FOM) digital magazine reports on recent developments in marketing, including marketing automation, artificial intelligence, proximity marketing and much more. The magazine is the largest digital publication on the topic with over 40,000 viewers and 1.3 million pages read.

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Schulich School of Business | Master of Marketing (MMKG) 2022

The Future of Marketing magazine’s rotational editorial team of MMKG candidates, 2019.

Our Landmark Expansion The Rob and Cheryl McEwen Graduate Study & Research Building Designed for Schulich graduate students, the McEwen building encourages interdisciplinary research in fields ranging from business ethics and big data, to real estate and infrastructure, and global enterprise.

A NEW HOME FOR LEARNING AND INNOVATION

ALL ABOUT THE FUTURE

The new 67,000 square-foot Rob and Cheryl McEwen Graduate Study & Research Building provides a variety of unique environments for learning, interaction, teamwork and innovation.

Its unique technological and design features make the Rob and Cheryl McEwen Graduate Study & Research Building one of the most environmentally sustainable and socially responsible buildings in North America.

A HUB FOR COLLABORATION AND RESEARCH

Features include:

In addition to being an interdisciplinary space for Schulich’s newest academic programs and research facilities, the building is home to the Deloitte Cognitive Analytics & Visualization Lab, as well as Schulich’s Centres of Excellence, including the Centre of Excellence in Responsible Business, the Centre for Global Enterprise, and the Brookfield Centre in Real Estate and Infrastructure.

840 m2

27m

of planted green roof area

natural ventilation system driven by the glass solar chimney

A STUDENT-CENTRED SPACE

Energy use intensity

Students benefit from a variety of unique spaces to study, work and connect, including a graduate lounge, private group meeting rooms equipped with flat-screen monitors, research labs and a media production centre.

71.4% BELOW THE MODEL NATIONAL ENERGY CODE OF CANADA

7,500 m2 of new landscaped open area, including 3,800 m2 of planted green space

RAINWATER RECAPTURE SYSTEM for green roof irrigation

Global Reach. Innovative Programs. Diverse Perspectives.

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Career Development Shape Your Success

The Schulich Career Development Centre (CDC) offers a wealth of innovative programs and resources to help you accelerate your career and facilitate employment opportunities. Benefit from a variety of resources that have resulted in consistently high placement rates for graduating students.

Career Coaching & Workshops

Corporate Recruitment Events

Our CDC Advisors are certified career coaches who work closely to help you identify your strengths, determine career objectives and develop a tailored plan. Work together through a series of skill-enhancing workshops designed to train you in foundational career search tactics.

Connect with companies such as RBC, Insurance Institute of Canada, Optimus Consulting, Esso/Imperial Oil, EY, Deloitte Consulting, TD, Walmart, KPMG (GIA Group), and Kraft Heinz about career opportunities in their organizations.

MMKG Advising Program Our customized industry advising program is designed to help you navigate a career in Marketing. Enjoy 1-on-1 training, advice from industry leaders, and the opportunity to network with alumni and hiring managers.

Just-in-Time Recruiting Access job and internship postings from companies around the globe, for roles such as Brand Manager, Digital Marketing Specialist, Market Research Analyst, Product Manager, or Marketing Coordinator.

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Schulich School of Business | Master of Marketing (MMKG) 2022

“ The MMKG program was a great career move! It allowed me to solidify the amorphous concepts of marketing that I’d learned through trial and error, with the steel of academic rigor and the industry insights of world-class professors.”

NISHANTH BHARADWAJ (MMKG ’19) Marketing Technologist Aislelabs

Global Reach. Innovative Programs. Diverse Perspectives.

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Schulich Global Alumni Network Notable Alumni are Leading by Example

When you graduate from Schulich, you become part of one of the largest business alumni networks in Canada. Here’s a brief look at the scope of the Schulich alumni network and a sampling of those who are leading by example.

Connect and benefit from access to the Schulich Global Alumni Network

UPON GRADUATION, JOIN A GLOBAL NETWORK OF OVER

33,000 90 active alumni in

As a student, participate in the

countries

Enjoy exclusive access to Schulich’s Alumni Online Community, which includes

SCHULICH ALUMNI MENTORSHIP PROGRAM

93

or engage with alumni at events and conferences to gain key insights into the industries and careers that you’re passionate about.

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Lauren More (MBA ’09) Vice President, Communications Ford of Canada

global alumni chapters in

countries

Take advantage of life-long professional development activities, career management resources, and alumni events.

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Schulich School of Business | Master of Marketing (MMKG) 2022

Andrew Wu (MBA ’89) Group President, Greater China LVMH

Diversity. Community. Opportunity.

Build a Life and a Career

Feel at Home in Canada

The Toronto Advantage

51%

of Toronto’s population was born outside of Canada

CAD $ 332 billion economy

2nd LARGEST Financial centre in North America

30 MINUTES

BY SUBWAY

TOP TEN MOST LIVABLE CITIES IN THE WORLD Economist Intelligence Unit, 2019

Economist Intelligence Unit, 2021

THIRD LARGEST TECH SECTOR in North America

44

DIFFERENT COUNTRIES

Access the city’s vibrant downtown core in just

SAFEST CITY IN CANADA, AND 2nd SAFEST CITY IN THE WORLD

Ranks among the

Our campus is enriched by international students from over

Plan Your Life, Post-Degree A Schulich Masters gives you the option of launching a career internationally, or the opportunity to work in Canada after graduation. Upon completing your degree, you can explore Canada’s advantageous immigration pathways available to assist you in building your ideal career.

Attend sessions on work permits and permanent residence options, or book individualized advising with Schulich’s International Student Support Specialist.

International Student Support Schulich provides in-house programs, services, and immigration support to help international students navigate the transition to Canada and plan for the future. Benefit from study permit and arrival webinars, Peer Mentor program, English Language Peer Support, International Student Orientation, 1:1 international student advising and social events.

Source (unless specifically indicated): Toronto Global

Global Reach. Innovative Programs. Diverse Perspectives.

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Admission Requirements What’s Required to Begin Your Journey REQUIREMENTS

MMKG

Master of Marketing

GPA

B+

PREREQUISITE COURSES IN HONOURS PROGRAM

N/A

GMAT/GRE

Not required

ESSAYS

2 video, 2 written, 1 timed written

REFERENCE LETTERS

2 reference letters

WORK EXPERIENCE

Recommended but not required

1

2

PROOF OF STUDY COMPLETED IN ENGLISH:

2 years minimum (must be full-time study) at an accredited university in a country (or institution) where English is the official language of instruction

LANGUAGE PROFICIENCY*

IELTS (ACADEMIC TEST):

7.0 (minimum 6.5 on each dimension) The IELTS online Academic Test is acceptable

TOEFL: * Applicants must produce proof of language proficiency in one of the three ways listed.

100 (minimum 23 on each dimension) The TOEFL iBT Special Home Edition test is acceptable

SEPTEMBER 2022 ENTRY

ADMISSIONS DEADLINES

Round Round Round Round

1: Sept. 30, 2021 2*: Jan. 13, 2022 3: Mar. 10, 2022 4**: Apr. 28, 2022

* International students are strongly encouraged to apply by Round 2 to allow for sufficient study permit processing time. ** Late applications may be accepted pending space availability.

One academic reference is recommended.

For applicants holding a 3-year degree, one year of full-time, post-graduate work experience is required.

1 2

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Schulich School of Business | Master of Marketing (MMKG) 2022

Tuition Fees Figures are based on the currently approved fee framework. Fees listed below include tuition and supplementary fees. For full details on all current tuition, supplementary fees, and student health plans, visit the York Student Financial Services website: sfs.yorku.ca/fees. Fees are subject to change.

DOMESTIC STUDENTS

INTERNATIONAL STUDENTS

Canadian Citizen or Permanent Resident

Visa/Study Permit

TUITION PER TERM*

$ 12,451

$ 26,714

ESTIMATED PROGRAM TOTAL**

$ 37,350

$ 80,150

All fees are in Canadian dollars (CAD)

MMKG

* The MMKG requires three terms of study to complete. ** Estimated Program Total is calculated by multiplying current tuition fees by the average number of terms required to complete the program.

Estimates are rounded to the nearest $50 CAD.

Cost of Living

Financial Aid

LIVING EXPENSES IN TORONTO 1 (1 Term = 4 months) Books /Course Materials

$

Rent (on campus)

$ 5,000

2

750

Food

$ 1,500

Personal Expenses

$ 1,000

Health Insurance: UHIP (international students only) 3 GSA 3

$ 252 $ 167

APPROXIMATE COST PER TERM

$

8,669 4

Figures are approximations and intended only as a budget guide for students studying full-time. Costs are listed in Canadian dollars.

2 Off-campus housing varies in price from $500 – $ 1,200 per month depending on the location and options. For on-campus accommodation visit: yorku.ca/stuhouse.

3 Participation in the University Health Insurance Plan (UHIP) is mandatory only for international students while in Toronto. The Graduate Student Association (GSA) plan is for dental and drug coverage (mandatory for all domestic and international full-time students unless student has alternative coverage). Coverage for spouse/family is available. Health Drug/Dental plan rates are subject to change.

4 Subtract UHIP cost for domestic student total.

1

We welcome the opportunity to discuss ways to finance your education and the return on investment our programs offer.

Send us an email at: finaid@schulich.yorku.ca or visit: schulich.yorku.ca/financial-aid.

LINE OF CREDIT FOR DOMESTIC STUDENTS Visit schulich.yorku.ca/financial-aid/loans for a list of partnered banks and preferred rates for domestic students in professional programs.

LOAN PROGRAMS To learn more about funding opportunities for domestic and international students, please visit: schulich.yorku.ca/financial-aid/loans.

ADDITIONAL FINANCIAL AID • Support for case competitions • Partnerships with:

BrandCast Marketing Leadership Scholarship Value: $1,000 | Available: 1 The BrandCast Marketing Leadership Scholarship will be awarded to an incoming Master of Marketing student who demonstrates leadership skills, innovative thinking, and academic excellence (minimum GPA of A). The recipient will have the optional opportunity to engage in coaching and mentorship sessions to help achieve their career goals.

For additional scholarship information please refer to the Schulich Awards publication at: schulich.yorku.ca/financialawards.

Schulich Masters Programs provide students with the technical skills and career preparation they need to pursue dynamic roles across a broad spectrum of industries. www.schulich.yorku.ca

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Global Reach.

Innovative Programs.

Diverse Perspectives.

Rob and Cheryl McEwen Graduate Study & Research Building

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