Beyond Bindings Graphic Standards Guide

Graphic Standards Guide

TABLE OF CONTENTS

WHO WE ARE

Here at Beyond Bindings, we believe that those with disabilities should experience and enjoy the same opportunities as others. With a professional staff we ensure worry-free and enjoyable experiences all around the world. Beyond Bindings focuses on providing transportation specifically for those with physical disabilities. Believing that there should be no limitation or “bindings� to keep ANYONE from having equal experiences, including the enjoyment of travel.

INTRODUCTION 3

3 TABLE OF CONTENTS

TABLE OF CONTENTS Introduction

Typography 14

Digital Media

Signature 7

Supporting typeface

Vehicle Identification 26

Signature sizes

Letterhead

Who we are

3

Typeface family

Clear space

Business Suite

Variations

Envelope

Correct usage

Photography

Swatches

What to avoid

Proper imagery

21

24

Vans

Planes

Ephemera

Business card

Color 12 Brand color palette

17

Mobile applications

Shirts

29

Luggage tags

String backpack Stickers

TABLE OF CONTENTS 5

SIGNATURE

SIGNATURE 7

Signature

The Beyond Bindings signature conveys accessibility and travel which are the key features to our brand. The mountains represent adventure while the blue pattern that comprises them are based off of handicap accessible routes.

Brandmark

The signature is comprised of the wordmark (logotype), pictorial mark (logomark), and tagline. This is the official lockup for the logo.

Do not alter this logo in any way.

Logo + Tagline

8 SIGNATURE

Clear Space

In order to ensure legibility, there should be clear space around the logo. The letter ‘O’ from ‘Beyond’ will ensure a space around the signature for the logo to breathe.

Scale Variations

The minimum size of the signature, including the tagline, is 2” high.

Without the tagline the minimum size is 1.44” high. The logo should never be resized to any smaller size than the following.

2 inches 144pixels

1.44 inches 103.68pixels

SIGNATURE 9

Variations Full color

One color black & white

10 SIGNATURE

White version on blue background

White version on black background

Usage

In order to maintain the integrity of our brand, the adherence to the following do's and don'ts will help to insure proper usage of the Beyond Bindings signature.

Do Not rotate the signature

Do Not add a drop shadow

Do Not add a stroke

Do Not distort the signature

• Do use only approved, unaltered versions of Beyond Bindings logo.

• Do remember when scaling the signature, make sure the shift key is used to maintain the original proportion of the mark.

• Do use photos with negative space when placed behind the corporate signature.

• Do use only the provided pallet for a background when using the inverted logo variation.

ENJOY LIMITLESS TRAVEL

Do Not alter the tagline

Do Not lower the opacity SIGNATURE 11

COLOR

12 COLOR

Brand Color Palette Beyond Blue The chosen color palette is to parallel the primary blue and white colors used in the universally used “handicap� and disabled persons symbol. The blue also is to give the logo a feeling of tranquility, since it is often deemed productive to the human mind and body.

Swatches

These are the only colors to be applied when using the Beyond Bindings signature. The only other colors include a black and white logo lockup.

Binding Blue

Binding Blue

Beyond Blue Pantone: 5463 C CMYK: 90 66 60 66 RGB: 6 38 45 Hex: #06262d

Pantone: 2995 C CMYK: 81 12 1 0 RGB: 0 167 225 Hex: #00a7e1

COLOR 13

TYPOGRAPHY

14 TYPOGRAPHY

Typeface Family Our company typeface has been carefully selected to be open, legible, smart, and professional.

The primary font, also used as our logotype, is Avenir Next. The recommended weights are heavy and bold.

Supporting Font

The supporting font used in print and digital media is Avenir Next regular. This font is used for all body text, sub-headers, and folios.

Primary

AVENIR NEXT BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?

Secondary

AVENIR NEXT REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()<>?

TYPOGRAPHY 15

16 BUSINESS SUITE

BUSINESS SUITE

BUSINESS SUITE 17

Letterhead

The official letterhead is shown on this page. Please follow proper formatting listed below.

• The logo should not be rendered smaller than 1.3 inches high.

• The logo should be .45 inches from the top of the letterhead.

• A buffer zone of at least .75 inches must appear between the logo and other design elements.

• Letterhead content should have a margin of one inch on the left side and 2.5 inches on the right.

• Contact information should be located no less than 1.5 inches from the bottom.

Contact HR to place an order.

18 BUSINESS SUITE

Envelope

This page shows Beyond Bindings official envelope. Proper formatting is listed below.

• The logo should not be rendered smaller than 1 inches high.

• The logo should have a margin of .25 inches from the top and left side of the letterhead.

• A buffer zone of at least .1 inches must appear between the logo and the address.

• The suite number is given as a number followed by the building name before the address • Contact information should be located no less than 1.5 inches from the bottom.

Contact HR to place an order.

BUSINESS SUITE 19

Business Cards

This page contains the official used business card. Please follow proper formatting listed below.

• The logo should not be smaller than 1 inches high on the front and .5 inches high on the back.

• The QR code should be .33 inches from the bottom of the logo and from the bottom edge • Contact information should be located no less than .15 inches from the personal title • Persons name should be black weight in 8 point font. The title and contact information should be 7 points and regular weight.

Contact HR to place an order.

20 BUSINESS SUITE

PHOTOGRAPHY

PHOTOGRAPHY 21

Best Practices

Usage of photos should represent Beyond Bindings in an informative and relatable way. Photography is an integral part of brand identity because it communicates with the public easily and effectively. The photos should be candid, high quality, and portray the enjoyment of our travelers. For more info please email the Marketing Department.

22 PHOTOGRAPHY

What to Avoid Photos that are blurry and do not contain high quality definition.

Photos that are too dark that it is difficult to see the image.

Photos that are busy and do not have negative space for the logo.

PHOTOGRAPHY 23

DIGITAL MEDIA 24 DIGITAL MEDIA

Apps

As a transportation company that is devoted to accessibility, Beyond Bindings mobile application allows for users book transportation. One just simply downloads the app and can book wheel chair accessible flights to their dream destination.

Need help getting to the airport?

Use the app to schedule a van to pick you up!

We keep the color theme and type families consistent across all our pages. Listed left to right: book flight, splash page, and check-in.

DIGITAL MEDIA 25

VEHICLE IDENTIFICATION

26 VEHICLE IDENTIFICATION

Vans

Vans are used as para-transit to and from airports and destinations during trips. For more info contact Corporate Communications.

VEHICLE IDENTIFICATION 27

Planes

In addition to Beyond Bindings van para-transit, wheelchair accessible planes are solely for our company.

Brandmark located on the tail, logotype on the body. For more information on branding contact Corporate Communications.

28 VEHICLE IDENTIFICATION

EPHEMERA

EPHEMERA 29

Shirts

For more information contact Corporate Communications.

30 EPHEMERA

Stickers

Luggage Tags

String Backpack

For more information contact Corporate Communications.

EPHEMERA 31

For more information visit

www.BEYONDBINDINGS.com