Aona Animation Graphic Standard Guide

Graphic Standard Guide

Aona Animation | Graphic Standard Guide

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Our Brand STUDIO ANIMATION

OUR TEAM PRODUCTION

Aona Animation is a studio production company that designs and illustrates memorable animation. It features different themes of production, keeping the creative process alive. This studio production brings ideas to life with the help of amazing creators, animators, designers, and illustrators. We build quality animation to create the best for our audience.

Our team includes hardworking individuals who deliver memorable production and communication. We strive to bring people together to resonate our creativity into reality. The art of design, illustration, and animation we provide is seeking the imaginable.

WHAT WE CREATE Aona Animation features short films from black and white films to bright and colorful. A production looking for the collaboration of art and technology with the help of well-diverse team production. We create different animation styles from short films to a marketing business presentation. Aona Animation, the home of accomplishments.

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Aona Animation | Graphic Standard Guide

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Creating unique and amazing ideas into memorable experiences

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Table of Content CORPORATE LOGO 4 Brandmark & Variations 5 Logo Placement Misuse 6 Signature Clearspace 7 Brandmark Clearspace 8

COLOR 13 Primary Palette 14 Secondary Palette 15

CORPORATE EPHEMERA 22 Ephemera 23 Employee Cards 24

CORPORATE IMAGERY 16 Background Application 17

CONTACT

TYPOGRAPHY 9 Primary Typeface 10 Secondary Typeface 11 Styling Sheets 12

CORPORATE SUITE 18 Letterhead 19 Business Cards 20 Envelope 21

Aona Animation | Graphic Standard Guide

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CORPORATE LOGO

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Aona Animation | Graphic Standard Guide

Brandmark & Variations CONCEPT Aona Animation strives to combine illustration, design, and film as a whole concept. We combine Aona’s “A” and play button feature to create a rounded design to capture our essence of animation and film production. With the help of the demi-bold San-serif typeface wraps the logo to be clean and playful.

Brandmark

Signature uses Domus Typeface, a round San-serif

VARIATIONS 1

White logo on Black/Grey background

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White logo on Aona Blue background

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Aona Grey on white background

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Aona Blue on white background 1

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Aona Animation | Graphic Standard Guide

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Logo Placement Misuse PLACEMENT ERROR

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The logo placement is important on how it should be placed; here are some of the common errors shown on the right. Incorrect arrangements will misguide our company’s position and recognition.

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Logo stretching

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Poor positioning

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Busy Background

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Disturbing the signature alignment

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Background not providing a sufficient contrast.

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Signature placement change

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Aona Animation | Graphic Standard Guide

Signature Clearspace MEASUREMENT Aona Animation Signature clearspace shows the amount of space, giving enough visibility and usage. The example uses the Aona’s “A” to measure the surrounding area of the logo.

Aona Animation | Graphic Standard Guide

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Brandmark Clearspace MEASUREMENTS The brandmark Clearspace uses the same amount of spacing for clear visibility when used alone. Placing Aona’s “A” as an example of space usage when being applied all around.

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Aona Animation | Graphic Standard Guide

TYPOGRAPHY

Aona Animation | Graphic Standard Guide

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Primary Typeface HOUSCHKA ROUNDED A curved-end san-serif typeface with defined weight variations including, italic letterforms.

Unfortunately, it does not include condensed letterforms in the family. Houschka Rounded is the companion family to Houschka Pro, that support plus small caps, stylistic sets, contextual alternates, ligatures, and four sets of numerals.

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Aona Animation | Graphic Standard Guide

Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Demi-bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Thin-Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Demi-Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*() Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*() Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*() Medium-Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*() Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*() Extra Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Secondary Typeface DOMUS Domus is a curve-ended san-serif that includes weight variations from ultra-light to extra-bold.

It supports glyphs and stylistic filters. Another typeface sharing similar features that fit with our brandmark.

Ab

Ultra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Semi-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Extra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Extra-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@$#$%^&*()

Aona Animation | Graphic Standard Guide

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Styling Sheets USAGE

Option 1 ( PRINT )

Using two similar san-serif typefaces consist of a family of different weight variation as they are applied in different point sizes. There is two option that uses the same range of weight variations and point letter sizing that are seen on the right side of the page.

Header Houschka Rounded / Bold / 24 pt

Subheads Houschka Rounded / Semi-Bold / 14 pt

Body Houschka Rounded / Medium / 11 pt Caption style

Houschka Rounded / Light Italics / 9 pt

Option 2 ( PRINT )

Header Domus / Bold / 24 pt

Subheads Domus / semi-Bold / 14 pt Body Domus / regular / 11 pt Caption style

Domus / light / 9 pt

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Aona Animation | Graphic Standard Guide

COLOR

Aona Animation | Graphic Standard Guide

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Primary Color Palette BRAND COLORS Aona Animation’s color palette uses a light blue tone for its brandmark and a grey tone for its signature. The brandmark communicates playful characteristics of calmness and stability. Aona grey tone signature forms balance and neutrality.

TINT VARIATIONS Depending on background, tint variations help with visibility and legibility using a 10 to 20 interim. Ensuring calm and neutral characteristics

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Aona Animation | Graphic Standard Guide

AONA BLUE

AONA GREY

PANTONE 2727 CMYK: 61, 40, 0, 0 RGB: 106, 139, 199 HEX/HTML: 6a8bc7

PANTONE Black U CMYK: 59, 53, 56, 27 RGB: 97, 94, 90 HEX/HTML: 635f5a

Secondary Color Palette SEASONAL COLORS Aona Animation’s color palette uses seasonal color for a change in characteristic. Aona wants to communicate color through its brandmark and be applicable to design-related features.

PANTONE 130 U CMYK: 0, 47, 92, 0 RGB: 248, 153, 47 HEX/HTML: f8992f

PANTONE 1925 U CMYK: 0, 84, 42, 0 RGB: 240, 81, 109 HEX/HTML: f0516d

PANTONE 319 U CMYK: 68, 0, 21, 0 RGB: 44, 191, 205 HEX/HTML: 2cbfcd

Aona Animation | Graphic Standard Guide

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CORPORATE IMAGERY

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Aona Animation | Graphic Standard Guide

Imagery BACKGROUND APPLICATION Aona Animation’s brandmark uses immersive landscape, change of color, and scenery illustrations to provide a seasonal and intricate change in studio production. The brandmark is used in all white to create balance with the imagery in the background.

Aona Animation | Graphic Standard Guide

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CORPORATE SUITE

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Aona Animation | Graphic Standard Guide

Corporate Suite LETTERHEAD Our letterhead placement is left aligned with a 0.75” Margin. Our logo is 1” by height placed on the top left side of the letterhead with a 0.4” spacing between the logo, date, and body text.

Contact information is on the bottom in Aona Blue.

1”

11”

8.5”

Aona Animation | Graphic Standard Guide

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Corporate Suite BUSINESS CARDS

Back

Our business card’s front side is centered align with a 1” brandmark on the left and the contact information on the right.It has a margin of 0.3” by width and 0.5 by length. The backside uses Aona blue utilizing the brandmark’s silhouette.

Front

2”

1”

3.5”

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Aona Animation | Graphic Standard Guide

Corporate Suite ENVELOPE We use a standard #10 envelope with a 0.4” margin all around. Logo placement is on the left corner while information is placed slightly on the right. A very simple and clean format.

1”

4.125”

9.5”

Aona Animation | Graphic Standard Guide

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CORPORATE EPHEMERA

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Aona Animation | Graphic Standard Guide

Aona Animation Ephemera EPHEMERA

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Aona Animation distributes different products to gain exposure by create simple and playful designs. Available at aonaanimation.com

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Fabric white Bag ( comes in variations )

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Aona Simple, clean mug

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Aona Pin set

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Aona Animation | Graphic Standard Guide

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Company Cards EMPLOYEE CARDS Aona Animation creates simple designs using Aona blue. The identification cards are reversible and can be shown on either side. The left identification card shows all text is left align, containing the company logo, name, and title.

The right card is center align with the employee number and barcode added to the bottom.

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Aona Animation | Graphic Standard Guide

Aona Animation | Graphic Standard Guide

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aonaanimation.com 4639 Langley Avenue Arlington, VA 22204 310.341.3522

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Aona Animation | Graphic Standard Guide