Modern Home Builders Issue 116 April 2022

MODERN

HOME BUILDERS

Issue 116 www.modernhb.com

BEST PRACTICE FOR INDUSTRY LEADERS

Custom building at its best Pearsall Construction continues on its trajectory of impressive growth thanks to its dedication to quality, customer service and eye for detail

Trends What interior trends shaped homes last year? It appears that classy and timeless options have remained the popular choice

The professional’s choice Professional refinishing supplier NAPCO is defined by its rigorous commitment to product quality and an extraordinary emphasis on customer satisfaction

EDITOR’S LETTER Chairman - Andrew Schofield Managing Director - Joe Woolsgrove Editor - Libbie Hammond Assistant Editor - Will Daynes Staff Writers - Daniel Baksi, Danielle Champ, Jessica Olley Managing Art Editor - Fleur Daniels Art Editor - David Howard Advertising Designer - Paul Gillings Sales Director - Alasdair Gamble Business Development Director - Philip Monument Research Managers - Michelle Fontaine, Natalie Griffiths, Jo-Ann Jeffery, Ben Richell, Basil Sharpe Editorial Researchers Adam Blanch, Victoria Burke, Mark Cowles, Jeff Goldenberg, Dan Harrison, Melanie Joyce, James Page, Wendy Russell, Richard Saunders, Kieran Shukri

Hello and welcome to the April edition of Modern Home Builders.

With supply chain challenges, materials shortages, and labor struggles all on the table, homebuilders have been facing tough times. But having heard the positive stories coming through from our interviewees, I have been heartened to learn that companies are rising to the challenges, maintaining their quality levels and constantly striving to exceed customer

Advertising Sales Johanna Bailey, Mike Berger, Jessica Eglington, James Fuller, Alex Hartley, Michelle Hernandez, Reid Lingle, Sam Surrell, Gregory Waller

expectations.

Florida General Manager - Ryan Finn

economic challenges have driven home how important the right IT can be. There’s even a

Boston General Manager - Joy Francesconi

Furthermore, the increasing appreciation for what technology can do and how it can help homebuilders deliver their projects has really come through, too. Construction can be a traditional arena that takes time to adjust to new approaches but the pandemic and news story about the use of 3D printing in home building – now that is space age stuff!

Custom Media Sales - Dan Bess Digital Sales - Mike Psimis

Libbie Hammond

Subscriptions - i.kidd@schofieldpublishing.com

EDITOR

lhammond@finelight-media.com libbie@schofieldpublishing.com

Administration - Rory Gallacher, Ibby Mundhir Accounts - Rachael Leftley

ON THE COVER © 2022 Schofield Publishing Ltd Schofield Publishing - Corporate Head Office

Our cover story this month looks at the

Issue 116 www.modernhb.com

HOME BUILDERS

BEST PRACTICE FOR INDUSTRY LEADERS

activities of Pearsall Construction, a builder

Cringleford Business Centre, 10 Intwood Road,

that has been delivering dream homes for

Cringleford, Norwich, NR4 6AU, U.K.

clients for nearly 25 years. MHB was fortunate

T: (312) 854-0123 T: +44 (0)1603 274130

MODERN

enough to speak to Founder and President Tony Pearsall, who shared the company’s fascinating history which has seen the

Finelight Media LLC 2240 West Woolbright Road, Suite 402

business accrue a wide variety of experience

Boynton Beach, FL 33426

that it has put to use on both historic and

T: (561) 778-2396

ultra-modern properties. For the full story see

Please note: The opinions expressed by contributors and advertisers within this publication do not necessarily coincide with those of the editor and publisher. Every reasonable effort is made to ensure that the information published is accurate, and

Custom building at its best Pearsall Construction continues on its trajectory of impressive growth thanks to its dedication to quality, customer service and eye for detail

page 30.

Trends What interior trends shaped homes last year? It appears that classy and timeless options have remained the popular choice

Bathrooms Technology, efficiency, hygiene and simpler, contemporary styling have all been highlighted as considerations for bathroom redesigns

correct at time of writing, but no legal responsibility for loss occasioned by the use of such information can be accepted by the publisher. All rights reserved. The contents of the magazine are strictly copyright, the property of Schofield Publishing, and may not be copied, stored in a retrieval system, or reproduced without the prior written permission of the publisher.

MODERNHB.COM

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INSIDE THIS

ISSUE

COVER STORY MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

30

MICHIG HOM SPO

FEATURES

6 ENVIRONMENT The trend to make homes more eco-friendly only continues to grow. MHB offers six achievable suggestions that can increase green credentials

8 REAL ESTATE Nick Bailey from RE/MAX believes that resiliency is helping the industry overcome recent challenges, and there are

PEARSALL CONSTRUCTION, INC.

plenty of reasons to be optimistic about the future

10 TRENDS For all the predictions of color, maximalism and outdoor makeovers, 2021’s décor remained fairly muted. What other trends were hits or misses?

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

52

MICHIG HOM SP

12 BATHROOMS What styles are likely to be on the agenda for the bathroom this year - new color palettes, smart tech and intuitive controls are all being predicted

14 CASE STUDY ALINE Architecture Concepts’ Bidtracer building is the perfect example of sustainable architecture that provides sleek and efficient design and the epitome of mix-used living

MKD DEVELOPMENT

18 CASE STUDY How VJS Construction Services addressed and dealt with the challenges of Covid-19 on a retirement community renovation and construction project

24 CELEBRITY HOMES April sees us visit the homely and welcoming ranch of Dallas’ Linda Gray, as well as a spectacular Malibu

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

68

mansion, once the property of Cindy Crawford

28 FOCUS ON MICHIGAN Will Daynes speaks to Danielle Hale, Chief Economist at real estate information and listings site Realtor.com, to get some insight into the Michigan housing sector

NEWS 22 UPDATES News and information from the construction and home building industry

2

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INFINITY HOMES & CO.

MICHIG HOM SPO

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

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MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

MILLER, POINEAU AND NAUMES

BLOOMINGDALE HOMES

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

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MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

MIKE MILLER BUILDING

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

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UNILAND DEVELOPMENT

46

62

ERT GROUP

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LANGE BUILDING CO. MODERNHB.COM

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86

90

NAPCO

PIRCH

96 MEAD LUMBER

110 BEACHWALK HOMES

120 CAPRELO 4

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104 ALL ABOUT HOME DESIGN

116 BALD HEAD ISLAND BUILDING GROUP

126 KOSL BUILDING

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MODERNHB.COM

ENVIRONMENT

Green

approach

Six ways to make your home more eco-friendly

W

ith the environment slowly

your home more environmentally friendly

the most useful inventions, they can be awful

deteriorating, it’s important

thanks to how long-lasting they are.

for the environment. They use up so much

that we all do our part to help wherever we can. This

Use a programmable thermostat

energy and produce a lot of CO2 – even the ones with better energy ratings. Opting to air

can be done in so many ways, and countless

Go green by installing a programmable

dry your clothes might take a while longer, but

ways to ensure that your home is as eco-

thermostat to monitor your heating system.

it costs literally nothing to make the switch

friendly as possible.

This can reduce the cost of your utility bills

and you’ll be able to say you’re doing your part

and will make your home much more eco-

to save the environment.

The team at www.onlinemortgageadvisor. co.uk have put together their top tips to

friendly at the same time.

Make the choice to turn off

help you make sure that your home is as eco-conscious as possible, and to advice you

Get window treatments

This one isn’t just to help the environment;

with switches you can make in order to move

Despite keeping your windows closed, heat

it will help you too. We live in a digital

towards a greener home.

and cold air can still creep in, and if you don’t

age which is fantastic in countless

have a huge tree in front of your house to

different ways, but it’s not too good for

Switch to a more sustainable heating source

protect it from the sun, your home can start

the environment. Every time we use an

to feel like an oven. Upgrading your curtains

electronic device, we’re using energy which

Making the switch to a renewable method for

and blinds is a great place to start to maintain

is likely generated from a not so renewable

your heating is a great place to start. Boilers

the temperature and make your house more

source. Additionally, our online lives can

can generally be fueled by three different

environmentally friendly.

also be damaging to our mental health and

types of fuel (gas, electric and biomass) and

wellbeing, so making the decision to turn

homeowners can decide which would be best

Air dry your clothes

everything off every once in a while with

for their home. Solar thermal is another way

While tumble dryers are up there with one of

help both the environment, and you. F

of switching over to a more environmentally friendly energy source and allow you to use energy from the sun to do things such as boil water which is a much cleaner alternative.

Swap out regular light bulbs for LED bulbs Investing in the correct energy-efficient light

Online Mortgage Advisor is a free mortgage broker matching service that matches people with someone specifically based upon their circumstances. Our website is an emporium of information about mortgages and related products, from bridging finance to secured loans, and we also do our bit to improve the mortgage industry with our own academy and training services for brokers. www.onlinemortgageadvisor.co.uk

bulbs makes a huge difference. Not only will you use less electricity, but you’ll also make MODERNHB.COM

7

What a year Nick Bailey discusses one trait homebuyers, homebuilders and real estate professionals have in common

A

common thread has emerged

these homeowners become sellers in 2022,

among homebuyers and the

in the industry are wondering how sustainable

there’s ample reason to think the hot streak will

professionals trying to help them

this market can be. They wonder how much

continue – and more sellers coming into the

reach their homeownership

longer buyers will accept rising prices, bidding

market would alleviate some of the pressure

wars and stiff competition as commonplace

buyers have been facing for quite some time.

goals: resiliency.

After a busy 2020, we expected 2021 to

conditions. Well, I think price increases may start

Buyers aren’t the only ones showing

be even hotter – and it was. The RE/MAX

to slow – as they did in the last part of 2021 –

resiliency. Many of today’s real estate agents

National Housing Report for December 2021,

and as for competition, resilient buyers hungry

are operating in challenging conditions in

which tracks MLS data in approximately 51

for homeownership will always overcome

the face of limited inventory, discouraged

metropolitan areas, crowned the year as the

obstacles like that. Piece of cake.

buyers, and unrealistic sellers. These full-time,

busiest for homebuying in the 14-year history

8

With ultra-low supply levels in housing, some

To me, 2022 looks promising for both buyers

professional agents are also surrounded by

of the report. Buyer demand fueled the market

and sellers – which is good news for all. Many

too many part-time realtors who are capable

frenzy. Buyers navigated all sorts of potential

of the factors that drove record sales in 2021

only of closing a sale or two a year. Despite

obstacles – high prices, record-low inventory,

remain in place and seemingly will for the near

all of this, many experienced real estate

stiff competition for available listings – and

future. Interest rates are still attractive, workplace

agents had banner years over the course of

kept things rolling the entire year. That’s

flexibility continues, and many homeowners

the pandemic. And they are helping their

resiliency in action.

are sitting on a mountain of equity. If more of

communities in more ways than one.

MODERNHB.COM

REAL ESTATE challenges by adopting existing tools and new technologies that help agents across the country open up inventory. As an example, the First® app, a tool exclusive to RE/MAX affiliates, helps agents reach out to the right people at the right time. When a contact is highlighted as likely to sell, a RE/MAX agent can choose to set a reminder to reach out. The result is a better experience for consumers, who end up working with someone they already trust.

Another resilient group? Homebuilders. A recent report from the Department of Housing and Urban Development showed new housing starts reached a high in December 2021 not seen since last March. While recent data also show a decrease in single-family housing starts from recent months, overall, single-family starts increased by double digits in 2021 despite rampant supply chain challenges for builders.

The National Association of Homebuilders Chief Economist Robert Dietz called the gain in single-family housing starts in 2021, “a continuation of the rebound and expansion of home building that took place in the wake of the pandemic.”

While availability and higher material costs remain headwinds for builders, the data shows builders – like real estate agents and homebuyers – are persevering anyway.

Resiliency is helping the industry overcome recent challenges, and there are plenty of reasons to be optimistic about where the housing market is headed. Across the country, real estate agents and homebuilders are tapping into their experience and working hard to help buyers and sellers achieve the best outcomes. In fact, with price stabilization Besides the more obvious service of

follow-up may help sellers who are on the

and the continuation of competitive interest

providing expert guidance throughout the

fence decide now is the right time to list

rates, homebuyers may find the coming

homebuying and selling process, some real

their home with an agent they already have

months to be more advantageous than any

estate agents have even taken the inventory

a relationship with. As the saying goes at RE/

time since the onset of the pandemic. F

challenge head-on by levelling up their skills

MAX, the right agent can lead the way.

between transactions and discovering new technologies that help them adapt to the

Real estate agents also play a role in alleviating some of the housing supply

For a list of the sources used in this article, please contact the editor.

changing market conditions.

Many of the agents who have had record years credit their success to the practice of reaching out to their ‘spheres of influence’ or past client database to stay top of mind for prospective buyers and sellers. Great agents don’t view clients as ‘present or past’ – they are always clients and the agent will be ready to help them with their real estate needs should

Nick Bailey is President and Chief Executive Officer of RE/MAX, LLC. As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings, with more than 140,000 agents in over 8600 offices across more than 110 countries and territories.

Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. www.remax.com

their circumstances change. This continual MODERNHB.COM

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In style

10

MODERNHB.COM

Green was the actual color of the year in 2021.

Checkatrade uncovers the interior trends that shaped our homes last year

TRENDS

A

What the trendsetters forecasted

What homeowners actually did1

being discussed, research

Yellow, grey and neutral walls

Green walls

by Checkatrade uncovered

‘Illuminating Yellow’ and ‘Ultimate

Decorating was big in 2021, with

which of 2021’s most predicted

s 2022’s interior trends are

Gray’ were predicted by Pantone,

Checkatrade searches for professional

trends actually made into our homes – and

while Dulux suggested neutral ‘Brave

decorators jumping 13 percent last year2,

which were left behind – after examining

Ground’.

but when it came to colour searches for

thousands of searches from homeowners on

‘Sage Green’ and ‘Forest Green’ jumped by

Checkatrade and Google (in the UK).

23 percent on Google in 2021, bucking

Despite Dulux naming warm, natural

the trend predicted by interiors/home

neutral ‘Brave Ground’ as its color of the year

improvement brands.

in 2021, while Pantone suggested we’d be embracing ‘Illuminating Yellow’ and ‘Ultimate

Clashing prints and consistent wall

Wallpaper, prints and accent walls

Gray’, research1 undertaken by Checkatrade

colours

Demand for Checkatrade’s wallpapering

reveals neither made it anywhere near our

‘Print on print’ was predicted by IKEA,

professionals rose by 30 percent last year3,

homes last year - instead, Google searches for

and accent walls were deemed a thing

and floral wallpaper and floral wall searches

Sage Green and Forest Green shot up by 23

of the past by Dennese Guadeloupe

have seen some of the highest volumes

per cent year-on-year - putting green in pole

Rojas of Interiors by Design.

of Google searches. However, accent walls

position for the leading shade of 2021.

have still been going strong with 21 percent

And despite predictions of consumers

growth year on year.

turning to maximalism in 2021, minimalist aesthetic remains the firm favorite. In fact,

Garages, loft conversation and

Inventive conversions

Google searches for maximalist interior design

basement extensions

It’s a match! Loft conversions and garage

ideas were 14 percent lower than those for

Classic conversions were all listed as

conversions saw a 35 percent increase in

minimalist décor.

ones to watch by Home Owners Alliance.

Checkatrade searches in 2021.

widespread disconnect between the

More seating areas

More sleeping areas

predictions made by designers and what

Designer Mark Cunningham expected

Britons favoured sleeping over seating, with

actually made it into our homes – suggesting

to see us embrace more seating areas.

a spike of interest in sofa beds and sleeper

Across the board there has been a

we should take this year’s trend predictions

chairs (11 percent increase according to

with a pinch of salt as we enter 2022.

Google search trends).

Maximalism rules

Minimalism prevails

“It’s been hard for any of us to predict the

Our love of bold color and patterns

Maximalism did see a 50 percent increase in

past year – and it turns out that our homes

was widely tipped for a comeback in

Google searches last year, but minimalism

aren’t exempt from this,’’ comments Mike

2021.

remains a firm favorite amongst the public

Fairman, CEO, Checkatrade. ‘’There’s no doubt

with searches 14 percent higher than those

that we’re all heavily influenced by trend

for maximalist décor.

forecasters, influencers and social media – but the nation’s cultural mood appears to be one

Outdoor makeovers

Indoor makeovers

which is resistant to making kneejerk changes

Outdoor entertainments spaces, home

It’s a miss. We stayed inside in 2021, with

– perhaps unsurprising after another year

gyms and hybrid home designs were

kitchen interior searches on Google seeing the

living through the unexpected.

noted a key focus by Houzz.

biggest growth since the start of the pandemic

“Homeowners have used 2021 to make wise investments in their homes which will

(+23 percent) and demand for Checkatrade kitchen fitters rising 35 percent year on year3.

stand the test of time, and which fit their own unique lifestyles. We’ll watch with interest to see whether this is a trend which plays out in 2022.” F 1 (sources: Google Trends, Google Ads Planner, Meltwater social listening) 2 & 3 Checkatrade data: 1 Jan 20 to 30 Nov 20 vs. 1 Jan

Checkatrade, founded in 1998, is the UK’s number one website for finding a tradesperson. Owned

by Homeserve Plc, Checkatrade’s trade members have been through 12 checks each to verify their skill, reliability and trustworthiness. The site boasts over five million published customer reviews, making it easy to find the perfect trade or service anywhere in the UK. www.checkatrade.com

21 to 30 Nov 21 For further sources, contact the editor.

MODERNHB.COM

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Photos courtesy of Villeroy & Boch

Bath time

As homeowners continue to reinvigorate their interior spaces, bathrooms are evolving into calm retreats or fashionable style statements. Libbie Hammond takes a look at what trends are being predicted for 2022 - no avocado suites allowed!

T

he arrival of Covid-19 and

and they now expect this convenience more

premium brands for ceramic products and

subsequent retreat into the home

and more - builders should take note that

therefore well placed to predict what is up

made many of us realize that our

accommodations including power outlets

and coming, they noted the importance

bathrooms needed an upgrade.

should be made for them in the future,” he

of ‘timeless design’ – in their words, the

pointed out.

bathroom is ‘not a place for passing fads’.

While the design, color and features of the space are clearly important (and we will

That doesn’t mean everything has to be

discuss those), hygiene as a factor also came

trend translates into simpler designs that lean

white, though – for the Villeroy & Boch Artis

to the fore, and as Jean-Jacques Lhenaff,

toward a contemporary style, with surfaces

vanity washbasin collection, German-Danish

Leader at LIXIL Global Design, Americas noted,

that are easier to clean and maintain. A new

designer Gesa Hansen deliberately opted for

as a result of this, we are now seeing trends

generation that has less connection to the

muted, earthy shades inspired by nature.

toward bathroom products that bring a sense

traditional styles now represents the largest

of cleanliness, and technologies such as

age group of home buyers, and they expect

designer and NKBA Thirty Under 30 winner

touchless faucets and bidet seats will continue

designs that are practical and easy to live with.”

also agreed that we could see more bravery

for the foreseeable future. “During the early

12

“From a more stylistic perspective, this

Buyers also envisage their bathroom design

AJ Tentler, Delta Faucet Company industrial

with color in the bathroom: “People are

days of the pandemic, many were made aware

to last an average of 20 years (according to

looking for either a muted color pallet for

of shower toilets and bidet seats in particular,

Villeroy & Boch.) As one of the world’s leading

comfort, warmth, and a feeling of safety. Or,

MODERNHB.COM

BATHROOMS

they are opting for bright colors which give energy and inspire,” they said.

“We are at an inflection point where climate

that have gained the most momentum…are

change is no longer a trend, but more an

things that aid your daily function’. Intuitive

imperative after the years of drought and

solutions, like their Touch2O® Technology,

finishes, Garry Kirkbright, Senior Designer at

other natural disasters we have experienced.

which turns on water with a simple touch, is

More Bathrooms remains more tempered –

From a product perspective, we see more

a good example of unseen technology that

he believes monochrome and grey will stay

products with lower water consumption,

actually improves everyday life. It also brings

popular, with fittings kept simple and modern.

now going beyond CAL Green or WaterSense.

us almost full circle back to Jean-Jacques’

This includes a range of black, whites and greys.

You also see more responsibly sourced or

original point about technology and the role it

“Right now, there is a big focus on minimal and

reclaimed materials, as well as living finishes.

plays in hygiene.

modern designs with clean white lines. Chrome

End users are increasingly looking at the

is an ever-present in the popularity stakes, but

provenance of materials and products, and

though, is the perfect combination of form

black and variants of gold have also seen a rise

companies that offer transparency and

and function, resulting in a style of a bathroom

during 2021 and that appears to be continuing

a responsible supply chain score high in

that doesn’t go out of fashion. Villeroy &

into 2022,” he added.

consumer’s minds.”

Boch say this can be achieved with high-

Remaining with the topic of colors and

What unites all of these expert predictions

According to Maris Park Borris, Delta

Villeroy & Boch also emphasized the need to

quality materials, clever functionalities and

Faucet Company’s CMF/Trend Specialist

consider the use of resources, and they highlight

a timelessly beautiful design. “An inordinate

and Industrial Designer, visual and physical

their new TwistFlush flush technology as an

amount of time is spent refining proportions

textures are also coming into play – she

example, which reduces water consumption,

and details,” ends Jean-Jacques. “That is how to

describes it as a reaction against the ‘sensory

thanks to a powerful flush and a conical bowl.

make your bathroom design timeless.” F

deprivation’ of the last year.

Another important consideration is that the

Clever technology, that in Garry’s words, offers customers ‘convenience and ease of

bathroom cannot be all style and no substance

use’ is also on the agenda for 2022. “WiFi linked

– it has to be efficient and environmentally-

appliances, which are also known as smart

friendly, as Jean-Jacques noted. “Water

appliances, will become only more and more

efficiency is certainly a focus for all. The new

popular as time moves on,” he said.

generation of younger homebuyers are driving the market, making sustainability a key feature.

Garry Kirkbright - Senior Designer at More Bathrooms

Jean-Jacques Lhenaff Leader at LIXIL Global Design

Describing it as ‘hidden helpfulness’, Delta Faucet’s Maris believes ‘the features or tech MODERNHB.COM

13

Craft, community

and collaboration

ALINE Architecture Concepts elevates a mix-use property concept with Bidtracer Property

14

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CASE STUDY

W

hen Brian Laubenthal and Brian Krob started Scottsdale Architecture firm ALINE Architecture Concepts,

they did so with the intention of designing buildings around the principles of craft, community, and collaboration. ALINE strives to design buildings that seamlessly integrate into urban environments and build with sustainability in mind. The architecture firm perfectly encapsulated these goals with the construction of their mixed-use property Bidtracer. The three-floor residence, office space, and retail space represent the epitome of mix-used living by creating a luxury residence while also fulfilling a much-needed demand for commercial business space.

Small space promotes creative design choices The Bidtracer property was designed with efficiency in mind. ALINE is proud it was able to fit such a unique building in such a small space. “I would say one of the biggest accomplishments we had with this property is how much we got out of a small site. The tiny lot meant we had to build as efficiently as we possibly could,” Krob said.

The team at ALINE were creative by maximizing to the code step-backs as a design tool resulting in more unique spaces. This method allowed ALINE to create spaces not normally seen in the middle of Scottsdale Bidtracer features multiple patios on the east and west end of the property that perfectly capture light. The residence also features a pool on the top floor. In order to stay within city building codes, the property had to be MODERNHB.COM

15

built maximizing provisions of step backs and set backs. The third-floor residence was

has a lot of luxury despite being on a small lot.

The residence is only one floor of Bidtracer.

the main benefactor of these creative design

With an outdoor foyer at each level, an

choices, as the top floor of the property

elevator goes down to both the second-floor

features amazing views.

office and the first-floor business space which

The residence features three bedrooms, three bathrooms, an open concept kitchen

helps bring together the property’s mixeduse appeal.

and living/dining area that flank large patios. property the feel of a three-bedroom home

A modern office for a modern workspace

in suburbia despite the fact it is built in an

The appeal of Bidtracer is the ability

urban area,” Krob said.

for the community to get more from

“The living space and patio really give the

Patios on the east and west side of the building mean you can always host a meal

typical commercial or residential project.

with the sunrise or sunset.

The property allows the owner to take

The bedrooms are located on the south

16

a building than one would from your

advantage of the live/work opportunity

side of the property with each bedroom

and focus on their business as well as live in

designed to allow a plethora of natural

a modern residence in an urban area. The

light. The master bathroom is designed

top floor is a cozy home while the first and

with a sloped ceiling and skylights. All three

second floors give the impression of a west

bedrooms feature Juliet balconies. Bidtracer

coast business HQ. The second floor features

MODERNHB.COM

CASE STUDY

a large wide-open office space with full-

to patronize the businesses and restaurants

the building, which cools more efficiently in a

height glass windows to allow for energy-

they live in and work around at any point

tighter attic space. The property also features

efficient natural light. The second floor is a

during the day or night. Mixed-use buildings

big overhangs and trellises that provide solar

private office space for the owner’s business

promote more frequent community

protection for the interior spaces and prevent

with a large glass conference room.

involvement.

heat gain.

leased out to a local interior design business.

Sustainable architecture

sustainable architecture that provides

The retail has great detailing that really

ALINE Architecture Concepts strives to design

sleek and efficient design. The architecture

complements the mixed-use space. The first

buildings with the environment in mind.

firm builds around the concept of craft,

floor is the smallest space of the complex due

Bidtracer perfectly encapsulates this mindset.

community, and collaboration and the

to the covered parking located off the alley.

Mixed-use buildings such as Bidtracer uses

mixed-use property is a unique and modern

fewer building materials by combining a

living/works space that better connects

other mixed-use buildings is their ability to

residential and commercial space that would

residents and working professionals with their

keep people in the community. Most people

otherwise be built separately. The property

community. F

live in one community, then work in another,

also features high-efficiency LED lighting and

so after the workday is done they leave their

smart technology such as high efficiency

work community to go to their residential

mechanical systems. Multiple avenues for

community. Mixed-use buildings such as

natural light means little to no artificial light

Bidtracer allow the community to thrive after

is needed during the day, which saves on

the workday is over. Residents who live in

energy needs. The air system is distributed

mixed-use buildings have the opportunity

through a series of small tubes throughout

The first floor is a retail space that is

Another important aspect of Bidtracer and

Bidtracer is the perfect example of

ALINE Architecture Concepts www.madewithaline.com www.madewithaline.com/bidtracer

MODERNHB.COM

17

18

MODERNHB.COM

CASE STUDY

Maintaining

excellence How VJS Construction Services kept a retirement project safe when Covid-19 hit. By Jenn Said

MODERNHB.COM

19

W

hile a significant number of projects were halted when Covid-19 hit, those that weren’t presented

contractors with entirely new hurdles to overcome. Jobsite safety took on a new meaning as contractors rushed to implement procedures for social distancing, temperature checks and other precautions designed to keep workers safe.

As Covid-19 took hold, safety concerns were further heightened for VJS Construction Services, a Wisconsin-based contractor that had just begun phase two of a retirement community renovation and construction project. In addition to employee safety measures and considerations, VJS had to consider the health of seniors living near an active construction site.

Overcoming new safety challenges The first phase of the Saint John’s on the Lake project began in March of 2018 and consisted of building a new 23-story residential tower with underground parking, skilled nursing facilities, assisted and hybrid living, and independent living apartments. With this building complete, VJS set out to demolish an adjoining three-story health services building.

Just a few weeks into the process, it became clear that Covid-19 would drastically impact the contractor’s plans.

In addition to implementing its own safety protocols, VJS became an integral part of the Saint John’s on the Lake’s Covid-19 safety team. “It was critical to ensure that the protocols we developed aligned with the community’s requirements,” said Ben Bergles, senior project manager at VJS Construction Services. “It took a lot of out-of-the-box thinking and coordination between the Saint John’s team and ours, particularly to keep disruption to a minimum for the residents.”

Complicating matters was the close proximity of the old health services building to the new 23-story residential tower. Before VJS could demo the old building, its residents had to be relocated to the new tower.

“Relocating the residents was challenging on its own,” said Bergles. “Separating active residents from construction workers, particularly with considerations for healthy airflow, and keeping both as protected as

20

MODERNHB.COM

CASE STUDY possible from Covid-19 added another layer of

production units, labor hours and more are

complexity to the process.”

easily generated in the field.

Infection control measures were

“Data captured in the field is automatically

A connected construction software suite can replace multiple systems and disconnected sources of out-of-date information with one

implemented, including twice weekly

routed to accounting for approval,” said

source of data truth that can be easily shared

Covid-19 tests and daily health screenings

Bergles. “This reduced a process that would

in real time across executives, managers,

for workers. The teams also reconfigured the

take weeks down to minutes, and with all the

accounting professionals and the field. This

jobsite so that workers could access the areas

data on hand, accounting teams can process

ensures everyone stays up to date, whether in

under construction without entering parts of

invoices as they come in.”

the office or in the field. collect data from the field using smartphone

work between both buildings during the

The advantages of modern technology

tie-in,” said Bergles. “We installed temporary

Decision-makers today need access to

technologies such as wearables and RFID. This

barriers to prevent airflow between the two

real-time data to make important decisions

simplifies administrative tasks, giving field teams

buildings and did most of the demolition from

that keep both the business and its projects

more time to focus on the actual building.

the construction side of the partition so that

profitable. At the same time, the people

debris wouldn’t compromise air quality for the

managing work in the field need clear

project three and a half years ago, you don’t

residents.”

communication from the office to execute

think of everything,” said Bergles. “Inputting

projects efficiently and effectively.

phase codes and adjusting where some of the

the building that were occupied by residents.

“Many of our trade partners needed to

While Covid-19 made its mark, VJS Construction completed the project on

Modern software also makes it easier to

Through the speed and collaborative

apps, online portals, tablets and newer

“When you think of putting together a

hours or costs were charged to was necessary

schedule and without jeopardizing the health

benefits of the internet and cloud-based

through the project, and Viewpoint enabled

and safety of the construction crews or Saint

technology, real-time data collection and

us to do that very efficiently. It’s been nine

John’s on the Lake staff and residents.

analysis can give contractors an accurate

years now, and it’s served as a very succinct

understanding of exactly where projects

reporting tool. I can’t imagine where we would

stand.

be without it.” F

Data visibility keeps the project moving Bergles credits Trimble Viewpoint’s Vista ERP solution, with the company’s ability to track safety, job progress, invoices, subcontracts and digitally manage documentation over the project’s three-year span. Vista is part of the connected, cloud-based Trimble Construction One suite of solutions, which standardizes data and streamlines workflows across all phases and functions of contractors’ construction projects.

“When we put together the project three and a half years ago, it was impossible to think of everything,” he said. “Throughout the project we had to input, update and adjust hours and codes. We wouldn’t have been able to do that efficiently without Trimble Construction One and Vista.”

Data visibility across the company is critical for VJS Construction’s long-term success. The company migrated to Vista in 2012 to improve job cost accounting and access accurate reporting in real-time. “We integrated Vista to streamline our accounting functions, which was easy to implement because it’s very user friendly. Everyone latched on it to really quickly.”

Today, VJS Construction has expanded

Jenn Said is a freelance writer who covers the construction industry. www.vjscs.com www.viewpoint.com/en-gb/

access to data beyond the back office and into the field. Invoices, job progress reports, MODERNHB.COM

21

New for Stockton

Ideal location for condos

LGI Homes, Inc. has opened a brand-

Towngate North, Alexandria’s newest condominium community, has opened for sales in Virginia.

new community called Cannery Park.

Ideally located in the desirable Old Town North neighborhood, Towngate North offers 81 residences

Located ten minutes from downtown

across two distinguished condominium buildings with pricing from the mid $400’s to $2M+.

Stockton in California, this marks the

Each of the one-, two- and three-bedroom residences at Towngate North are outfitted with

company’s second community in the

modern designs, refined finishes and ample natural light throughout. Select layouts also include

highly sought-after Stockton market.

dens and private outdoor space.

Homeowners at this community will

Homeowners will enjoy a complete portfolio of on-site amenities to enhance their daily lifestyle,

enjoy quick and convenient access to

including a building concierge, community clubroom, furnished conference space, fitness studio

major employers and local schools,

with a yoga room, dog spa and bike storage areas. A shared rooftop terrace will feature picturesque

and can enjoy other facilities which

views of the Potomac River and Old Town North.

are to be constructed.

The development sees LGI Homes constructing 387 single-family homes, consisting of one- and

“The interest we’ve been seeing at Towngate North is remarkable,” observes Gregg Hughes, Senior Vice President at Brookfield Residential. “Home shoppers are very excited about this opportunity for an impressive new home in such an ideal location.”

Towngate North’s first building is set for a late 2022 move-in, with the second building ready in

two-story floor plans. Ranging in size

early 2023. Interested home shoppers can schedule a private appointment at Towngate North’s off-

from 1,342 square feet to just over

site sales office, located at 525 Wythe Street, by visiting www.TowngateNorth.com.

2,200 square feet, they feature up to five bedrooms and three baths.

Homebuyers will appreciate the details built-in to every new home such as spacious, open-concept layouts and upgraded kitchens.

3D building Century Communities, Inc. has formed an agreement with Diamond Age, a full-stack robotics innovator, to build 72 homes in the Phoenix metro area for the Century Complete

A very warm welcome

brand. This arrangement represents

Industry leaders have recognized the Wellen Park Welcome Center as the best in the United States

a milestone for both companies,

with the prestigious 2022 gold award for Best Community Welcome Center from the National

kicking off the first time Century

Association of Home Builders.

Communities will use 3D printing to

communities, homebuilding and

first on-site commercial deployment

interior design, the gold award

for Diamond Age.

honors the team involved in

“We are excited to invest and

creating the center, including

partner with Diamond Age on the

Walker Brands for strategic planning

construction of our first homes

and creative design, International

utilizing 3D printing and robotics

Design & Display Group for the

technology. We are a leader in

development/construction of

providing More Home, Less Money®

experiential displays, and Builders

to homebuyers nationwide and

Design for the interior design.

are constantly evaluating building

22

Presented during The Nationals, the NAHB’s annual awards program lauding the best in

construct new homes, as well as the

“Our Welcome Center was

technologies that help us deliver high

thoughtfully and intentionally

quality homes to our customers at

designed to convey the story of Wellen Park in an authentic and genuine way that reflects the

an attainable price,” said Genji Nakata,

community,” said Christine Masney, vice president of marketing for Wellen Park. “We’re ... reminded

Executive Vice President of National

every day how truly special our Welcome Center is when residents and locals stop by for breakfast or

Operations for Century Communities.

craft beer, to meet up with friends or to see the newest exhibit by our artists in residence.”

MODERNHB.COM

INDUSTRY NEWS

Opportunity for Bay area

Affordable homes for DC

The True Life Companies (TTLC), a real

The Neighborhood Development

estate investment firm focused on

Company (NDC) was joined by Ward

repurposing underutilized property

7 Councilmember Vincent C. Gray,

to create new attainable housing

DHCD’s Director Drew Hubbard,

options in high-need U.S. markets, has

and city officials for a ribbon

announced the sale of a 2.8-acre mixed-

cutting on April 1st, to celebrate

use parcel in Sunnyvale that will bring

the completion of construction

50 for-sale townhomes and a renovated

on Park27, a new residential

8,000-square-foot commercial retail

community in Hillcrest. Park27 is

space to the Bay Area community.

a collection of 26 brand-new 100

Located at the southeast corner of

percent affordable duplex condos

Fremont Avenue and Sunnyvale Saratoga Road, TTLC has controlled the site since 2019 and has

and studios, ranging in size from 500

worked through the planning and entitlement process to redevelop a portion of the existing

SF to 1,250 SF and delivering much

Freemont Corners shopping center. Construction on the property is anticipated to start in early 2023.

needed affordable home ownership

“In severely supply-constrained markets like Sunnyvale and other Bay Area suburbs, finding opportunities to revitalize underutilized property is of critical importance,” said Scott Clark,

opportunities to Ward 7.

“As a native Washingtonian,

chairman and CEO of The True Life Companies. “We are pleased to be a part of creating

I’ve seen first-hand the dramatic

economic opportunity and providing adequate housing that meets the diverse needs of

changes in our city that have made

Sunnyvale’s next generation of homeowners.”

it harder and harder for long-time

Residences will average 2,100 square feet with two-, three- and four-bedroom layouts. The

residents to own their own homes.

community will also feature 13,000 square feet of open space with outdoor seating areas, a

With Park27, we not only wanted

playground and community gardens. While asking prices for the new residential community are

to increase affordable housing

not yet announced, development plans call for six homes to be set aside as affordable for-sale

opportunities within the Hillcrest

homes for moderate-income residents.

community, but we also wanted to go further and create an opportunity for families to build intergenerational

Under inspection

wealth and security,” said Adrian G. Washington, CEO & Founder,

Porch Group, Inc., a leading vertical software company reinventing the home services industry,

NDC. “With our partners, the DC

has created a training partnership with ATI Home Inspector Training (ATI), one of the largest

Department of Housing and

and only family owned national home inspector training schools. Through the partnership, ATI

Community Development and LISC,

Home Inspector Training will provide graduates with a Porch software package to jumpstart their

we are proud to be doing our part in

businesses, providing the necessary technology infrastructure to grow and scale.

achieving Mayor Bowser’s housing

Identifying practical and easily integrated software that includes scheduling, data retention, and customer relationship management, is often a challenge for home services companies and

goals.”

Developed by NDC, Park27 offers

professionals. Porch and ATI’s training partnership provides new ATI training school graduates, who

a fresh change of pace with homes

are beginning their careers as home inspectors, quick and comprehensive solutions to supplement

that have room to breathe and

their work.

feature high-end amenities. The

To facilitate broader engagement

project will be an Enterprise Green

in the professional home

Community/Energy Star Certified

inspection community, ATI will also

building.

be joining Porch’s Inspection Fuel

Park27 was financed by a

Tour and provide participating

combination of a senior loan

inspectors with free continuing

provided by LISC, funds from DHCD

education credits. ATI Home

through the Housing Production

Inspector Training offers in-person

Trust Fund (HPTF), and private

instruction in 48 states complete

equity. HPTF is the major tool used

with a pass rate guarantee for

to produce and preserve affordable

professional training courses.

housing in the District of Columbia.

MODERNHB.COM

23

Photo credit: Courtesy of The Agency

California dreaming Two stunning, yet very different homes are being highlighted in this issue of MHB – a ranch in Santa Clarita, owned by Dallas actress Linda Gray, and a Malibu mansion, once the home of supermodel royalty Cindy Crawford

L

inda Gray, Emmy and Golden Globe-

Adapted to her standards of functionality,

nominated actress, well known as Sue

Linda has made her Oak Tree Ranch a very easy

Ellen Ewing, the vodka-tipsy wife of

and comfortable place to live. Like she says,

Larry Hagman’s character, J.R. Ewing, in

‘it hugs you with its warmth.’ Linda and her art

Beverly Hills, the gated three-acre equestrian

the long-running television soap opera Dallas, is

director husband, Ed Thrasher, actually found

estate has numerous structures and amenities

selling her much-loved Santa Clarita, California

the ranch by accident when they were helping

such as stables for horses, a tack room/barn,

ranch where she has lived for almost 50 years. It

friends from Tennessee look for a ranch to buy.

north-south tennis court, large swimming

is priced at $2.995 million.

The ranch was across the street from the one

pool with spa, organic gardens, a koi pond,

MODERNHB.COM

design ideas.

Built in 1973 and only 35 minutes from

their friends were viewing and

and even a chicken coop. Between the main

was also for sale. In addition

house and two-story guest house, there are a

to being a beautiful property,

total of five bedrooms and four baths tucked

it has many ancient oak

into 4,800 square feet of living space. The two-

trees, which they believed to

bedroom guest house also has a kitchen and

be over 500 years old. After

living room. One of Gray’s favorite rooms is the

they bought it, they aptly

Josh Schweitzer-designed kitchen and another

named it Oak Tree Ranch. At

Gray touch is to have fireplaces high enough

the time, Mr. Thrasher, who

that they can be seen while lying in bed and

designed some of rock’s

also while working at a kitchen counter for the

most famous record albums

kitchen fireplace. In the many years she has

including Jimi Hendrix’s ‘Are

lived in the home, Gray hasn’t missed a detail

You Experienced’ and Van

when it comes to adding day-to-day livability

Morrison’s ‘Astral Weeks,’ was

to the house.

working on a film set project

24

him to come out and include some of his own

Listing agents are Billy Rose, Natasha Sizlo

with modernist-architect A.

and Andea Korchek of The Agency.

Quincy Jones. Thrasher asked

Source: www.theagencyre.com

CELEBRITY HOMES Photo credit: Coldwell Banker

Model Malibu

showcase the big ocean, beach

Cindy Crawford was one of the most popular

and coastline views, and open onto

and well-known supermodels of the 1980s

the wraparound deck with firepit.

and 90s. She appeared on the cover of over

The grand master suite includes a

500 magazines, including Vogue, Elle and

fireplace and sitting area, as well

Cosmopolitan and walked the runway for

as dual spa-like bathrooms and a

Cove Beach Cafe, with the boutiques and

such brands as Versace, Ralph Lauren, and

walk-in closet. The other bedrooms include

restaurants at the Malibu Country Mart just a

Dolce & Gabbana.

their own en-suites, with one having a private

scenic 15-minute drive down the coast.

entrance, bathroom and kitchen. A gym with

Malibu is just West of Los Angeles and has

to the supermodel has just been listed for

A cliffside Malibu estate that once belonged

vaulted ceilings and a media room complete

seen the development of spectacular mansions

$99.5 million, one of the highest-priced homes

the villa.

and upscale shops in recent years. The city

in the state. Crawford sold the home for $45

Tennis courts, a spectacular pool and spa

is extremely popular with celebrities. Just a

million in 2018. Truly secluded, the mansion sits

including a cabana with its own fireplace,

few of its notable residents include Leonardo

behind gates on over three acres of manicured

and expansive decks provide options for

DiCaprio, Miley Cyrus, Jack Nicholson, Paris

grounds above Malibu’s El Sol Beach. A private

entertaining and enjoying the stellar sunsets

Hilton, Britney Spears and Cher.

path leads down to the white sand beach,

for which Malibu is known. Nearby options

accessible only to the handful of surrounding

for entertainment include the Malibu Riding

Banker, Beverly Hills.

mansions that make up the neighborhood. The

and Tennis Club and the famous Paradise

Source: jademillsestates.com

The listing is held by Jade Mills of Coldwell

house has been exquisitely designed to take advantage of the panoramic views of the shore.

Mature trees, including palms, surround the house for a serene, natural feel.

A two-story, red-roofed Mediterranean, the residence spans 7,450 square feet.

With a chic, airy floor plan, the main floor is complete with a great room combining the

For details of these houses and other celebrity homes, please visit: www.topTenRealEstateDeals.com https://toptenrealestatedeals.com/weekly-ten-best-home-deals/home/dallas-starlinda-grays-oak-tree-ranch-for-sale https://toptenrealestatedeals.com/weekly-ten-best-home-deals/home/cindycrawfords-malibu-mansion-hits-market-at-99-5-million

living room, den, dining area, and gourmet kitchen. Floor-to-ceiling sliding glass doors MODERNHB.COM

25

F

rom its stunning natural landscape, and its four distinct seasons, to its

28

with a lot to be optimistic about.

“It will come as no surprise that, to a certain

for a typical property remaining on the market before sale was 55 days. This is a reduction

hugely respected universities and

extent, everyone has been impacted by the

from the 64-day average seen in December

bustling cities – not to mention its

pandemic, which has caused significant,

2020, and an even greater one compared to

status as the leading auto-producing state

albeit short-lived, disruption. What we have

the 79-day average of December 2019.”

in the United States – the state of Michigan

seen since, however, is that the housing

has never struggled in retaining or attracting

market has bounced back very strongly, and

list of the top ten cities in the US for first-time

homebuyers to its many towns, communities

in Michigan this is absolutely no exception,”

homebuyers. There, taking pride of place, was

or suburbs. As we move through the

explains Danielle Hale, Chief Economist at real

the city of Ferndale, MI, which provides an

first quarter of 2022 – and hopefully find

estate information and listings site Realtor.

excellent example of the state’s housing-based

ourselves on the way out of the worst of the

com. “Looking at the data, we can see lots of

prosperity. Part of the Detroit metropolitan

Covid-19 pandemic – the current health of

evidence of the market continuing to pick up

area, Ferndale has gained a deserved

the homebuyers’ market in the Great Lake

pace in Michigan over the last few months. In

reputation for being one of the best places

State provides businesses and individuals

December 2021, for instance, the median time

to live in the state of Michigan. Offering its

MODERNHB.COM

In January 2022, Realtor.com produced its

FOCUS ON MICHIGAN

A buyers’ market As the city of Ferndale proves, the state of Michigan remains a highly soughtafter location for both first time and seasoned homebuyers.

By Will Daynes

market, with a low unemployment rate of around 3.2 percent.”

It doesn’t take much time, therefore, to see that the availability and affordability of homes in Ferndale – and the wider Detroit-metro and Michigan areas – is proving a big draw to the region for homebuyers, and in turn is helping to drive continued economic activity.

But what of the outlook for the rest of 2022, particularly for first-time homebuyers?

“Buying one’s first home is always both an exciting step and a major challenge, regardless of the economic outlook at any time, but in 2022 there are likely to be certain factors that will be both a help and hindrance to first time homebuyers,” Danielle reveals.

“Firstly, we expect inventory levels to pick up steam nationwide, having hit a low point in 2021, driven by pent-up demand from those who held off making sales or purchases during the pandemic.

“At the same time, we believe that house prices are going to continue to rise, though at a slower pace than we saw in 2021, and that mortgage rates will also increase as the year progresses. The latter in particular can result in reduced buying power for those who take on a mortgage to purchase a house, so our advice for anyone looking to get onto the market in 2022 would be that doing so earlier than later is probably a smart move. The earlier an individual can find a house that they like, put an offer in, and hopefully be accepted, the sooner that they can lock in a mortgage rate and prevent it from going higher!” F

residents a sparse suburban environment and

approximately 64.4 active listings per 1000

a wealth of area amenities including shops,

households compared to the country-

parks, restaurants, coffee shops, and bars, the

wide average of 44.9, which means that

city has come to be called home by a growing

homebuyers have a potentially better shot at

number of young professionals.

getting into the market here,” Danielle notes.

Realtor.com’s criteria for its list included

“What we see is that this is particularly true

active listings per 1000 households, housing

for younger buyers, as the listing price to

affordability specific to incomes of 25-to-34-

income ratio for younger households is 2.8 in

year-olds, forecasted 2022 home sales and price

Ferndale, compared with 5.0 throughout the

growth, job opportunities, and unemployment

US, meaning it is less of a stretch for those

rates. As Danielle goes on to reveal, Ferndale

on lower incomes – which younger people

ticked virtually all of these boxes.

tend to be on – to buy a house. What also

“Looking at the inventory metrics that we use, for starters, Ferndale boasts

makes Ferndale especially attractive is that

Danielle Hale – Chief Economist www.realtor.com www.realtor.com/research/firsttime-homebuyer-markets-2022/

it sits within an economically healthy metro MODERNHB.COM

29

PEARSALL CONSTRUCTION, INC.

Custom building at its best Since 1997, Pearsall Construction has made a name for itself as one of Michigan’s leading custom homebuilding contractors

In the next three to five years, we will seize any opportunities that will allow us to grow, with a goal of growing 10-to-20 percent each year.

That means we are prepared to almost double in size. It has been a rewarding journey to this point, and I look forward to seeing what the future holds for Pearsall Construction

30

MODERNHB.COM

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

MODERNHB.COM

31

PEARSALL CONSTRUCTION, INC.

B

ringing dream homes into reality

during high school. In 1995, I took on a

Tony explains. “We were contracted for a

has been Pearsall Construction’s

custom room remodeling project for a

four-year project that involved restoring

(Pearsall’s) mission for nearly 25

previous employer, with whom I had dabbled

the castle in a manner that replicated its

years. The company draws on

in iron working. Through word of mouth, one

original beauty, allowing you to step back

decades worth of experience, in order to

thing led to another, and I was accumulating

in time. It was an enormous success, and

exceed customer expectations each and

enough work to bring on a helper and

Pearsall’s working relationship with the

every time. Thanks to its focus on quality

pursue a career in the construction industry.

owners continues to this day, not only with

of service, workmanship and fair business

“Shortly afterward, I obtained my builders

practice, Pearsall Construction is now an

license and, thanks to my mother’s accounting

industry leader in the Michigan area, armed

background, formed my first LLC. I had taken

with an impressive portfolio of ambitious and

several jobs collaborating with local builders

helped Pearsall Construction make its mark

adventurous designs.

as a subcontractor but found it difficult to land

on the Charlevoix community. Having

projects that presented the challenge I sought.”

emerged as a highly capable, specialist

The history of Pearsall Construction is inextricable from the story of its founder and

attractions,” he adds.

These are the early milestones that

homebuilder, Pearsall Construction

President, Tony Pearsall. Having learned the

Expanding operations

expanded its operations. “In addition to

tricks of the trade from his father, Tony built

Tony would not be without the challenge

our team of organized project managers,

the company himself, driven by a passion

he desired for long, as he was offered the

talented craftsmen, and paint specialists, we

for construction, and a desire to always be

opportunity to reconstruct a three-story

collaborate with local trade professionals to

challenged by new and exciting projects.

restaurant, with the aim of reinstating its

deliver a seamless process, from conception

As Tony relates: “As a child, I grew up in a

original vintage qualities in all their glory, in

to completion, for our clients.

home where we didn’t call any tradesmen or

1998. The success of this project catalyzed

repairmen. We simply built what we needed

Pearsall’s success, and in 2000 the company

always had my hands in every aspect of the

and repaired things as we needed to. My

began restoration work on an 85-year-old

construction process. By staying involved

father was a jack-of-all-trades who instilled in

historic castle.

and leading our team through the different

me the foundation for everything I do today.

“I worked summers in custom construction

32

restoration but also with the addition of new

MODERNHB.COM

“The Castle Farms of Charlevoix, Michigan, was an incredibly important project for us,”

“Although we use subcontractors, I have

phases of construction, we are able to perform a variety of projects, from the

CONGRATULATIONS TO OUR CLIENT, Pearsall Construction, on their stunning project featured in this issue.

BUILD SMART, BUILD BEAUTIFUL, Northern Michigan Style

PETOSKEY HARBOR SPRINGS GAYLORD TRAVERSE CITY

NORTHERN MICHIGAN BUILDING CENTERS & DESIGN SHOWROOMS

Andersen® products rate #1 in quality and performance.* *2020 Andersen brand surveys of U.S. contractors, builders & architects. “Andersen” and all other marks where denoted are trademarks of Andersen Corporation. ©2021 Andersen Corporation. All rights reserved.

PEARSALL CONSTRUCTION, INC.

to tackle a number of challenges; from complexities in the framing, and the construction of a custom floating staircase, to the procurement of expensive lakeside glass,” Tony discusses.

“Overcoming these challenges and completing the build to specification was an incredible accomplishment. This custombuilt modern home was designed with a vast array of unique assets, and the Pearsall Construction team played an integral role in bringing that vision to life.

“The open floor plan allows everything to flow, and exhibits a breath-taking, panoramic view of the lake. In the summer you can choose to relax in the custom Cedar outdoor living space with stone patio underfoot, watch television, or take in the many scenes smallest maintenance needs, and custom

and luxurious builds. Amongst its spotlight

the lake has to offer - all whilst enjoying a

commercial projects, to custom luxury

projects is Walloon Lake Modern, a bespoke

hand shaped, wood-fired pizza from the

homes, and everything in between. The wide

property located on the edge of Lake

stone fireplace oven.

range of our specialized services allows us to

Walloon, in Michigan. “Not only was this

maintain scheduling and quality throughout

a truly exhilarating build, but it was also

soak in the hot tub or take a dip in the lake

every project,” states Tony.

challenging from a structural standpoint. In

and then rinse off in the custom outdoor

order to complete this modern masterpiece,

shower that features a one-of-a-kind

our team at Pearsall Construction had

design. Regardless of your pleasure, Pearsall

Over the years, Pearsall Construction has completed on a number of unique

34

MODERNHB.COM

“Alternatively, it is possible to enjoy a

Construction, Inc. has an amazing ability to

two-story garage, with the option to park

dollar view of Lake Michigan, also known as

think ‘outside the box’ and make every space

vehicles in both the lower and upper level, as

Little Traverse Bay. There is also a glass foyer

usable, inside, and out,” he elaborates.

you approach.

floor onto which you can stop and enjoy the

“As you step out and walk around the

incredible space. The open floor plan invites

Open and collaborative

exterior of the home, don’t be surprised to

you to explore all the intricate details of this

The Pearsall Construction portfolio is full of

find your jaw wide-open as you stroll under

home, which features many modern interior

unique lakeside properties. Another one of

the walkway around the side, to be greeted

finishes, including a 16-foot-tall glass shower

the company’s more bespoke builds is Lake

with a cantilever patio with glass handrails

in the master bath, and handmade tiles. All

Michigan Modern, a personal favorite of

that reach over the inground spa, custom

these features make Lake Michigan Modern a

Tony himself, as he enthuses: “Lake Michigan

cut backlit artwork and a traversing stone

house that is truly one-of-a-kind.”

Modern honestly just makes me smile. As

walkway, all of which takes you through a

unique on the outside as it is on the inside,

lush landscape to the stone patio and fire pit.

this modern marvel offers a glimpse of the

“The interior greets you with a million-

Exhibiting the company’s aptitude for more traditional aesthetics is Round Lake Shingle, a timeless carriage house that is purpose-built

Wolverine Cabinet Company Wolverine Cabinet Company is the leading supplier of fine cabinetry for all of Michigan. Its success is due to three things: offering a high-quality product, at a competitive price, with an unsurpassed level of service. Since founder, Brian O’Connor, opened the doors in 2006, Wolverine Cabinet Company has grown to four locations – Wolverine, Petoskey, Traverse City, and Royal Oak. The growth is due to the partnership it has with its Amish-run factory, along with its relationships with designers and great builders like Pearsall Construction. Since Wolverine Cabinet Company gained the company’s trust, its working relationship continues to grow alongside Pearsall Construction. “Referrals from builders, designers, and previous clients is the best compliment we could ever receive!” says Tarynn Steele, President. She adds: “Our highly qualified team loves what they do, and their dedication is proof.” Make an appointment to see how Wolverine Cabinet Company can help you with your cabinet needs.

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35

PEARSALL CONSTRUCTION, INC.

for its inhabitants. “The exterior features a

by an inset hearth and the detailed coffered

swooping roofline, Cedar shake siding, natural

ceiling. Adjacent is the kitchen and dining

possible without Pearsall Construction’s

stone, and radius arch top garage doors with

room, which makes for a very functional

open and collaborative approach. As

limestone trim, all of which is complemented

space. Escape to the second-floor master

homebuilding specialists, Pearsall’s team

by IPE deck tiles and custom handrails.

suite with a picture framed view of Round

seek out only the most informed and

Lake, between Lake Michigan and Lake

knowledgeable partners to help them

Charlevoix,” Tony illustrates.

ensure a gold-standard of quality.

“The living room has a couple of focal points; the granite fireplace is surrounded

None of these projects would have been

“Although we do offer general contracting, many of our projects were completed with our company acting as a ‘foundation to finish builder’, working for another general contracting company.

I have always found it more effective to combine strengths with other companies rather than compete and fall short of the resources needed to reach the best possible outcome for a project,” Tony explains.

Aquatic venture Maintaining strong operational leadership was also a major asset for Pearsall Construction during the outbreak of Covid-19, from which the company managed to emerge stronger than ever.

“I think the fact that all our projects have ended on a positive note during the pandemic is something to be proud of. We adapted work-from-home strategies for our office staff, provided the proper masks and sanitation for our employees, and limited crew sizes for at-risk team members. “ Those measures proved successful, and we are currently completing a lakefront remodel that originally budgeted at $500,000. When we opened certain areas of the house, we found rot and deficient workmanship that had been intentionally concealed. The final project

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MODERNHB.COM

ended up closer to $1.5 million and still

upon, has only grown stronger, as the

The company is on a trajectory of impressive

produced one of the best testimonials we

company has become more experienced

growth, as Tony concludes: “In the next three

have today,” Tony reveals.

and specialized. Today, the business is

to five years, we will seize any opportunities

preparing to undertake an exciting new

that will allow us to grow, with a goal of

pandemic was of upmost importance to Tony,

aquatic venture, as Tony confirms: “We

growing 10-to-20 percent each year. That

as Pearsall Construction values the challenging

are currently working on the demolition

means we are prepared to almost double in

work and knowledge of its team second to

and reconstruction of a 6800-square-

size. It has been a rewarding journey to this

none. “I have often said that I am nothing

foot boathouse that had to be carefully

point, and I look forward to seeing what the

without the people around me. We work hard

disassembled and re-engineered. The

future holds for Pearsall Construction.” F

to pair the right teams with the right projects.

foundation of this project is currently going

To make sure our employees feel engaged

through the marine construction phase.

and excited to be on the team, we have paid

Once that is complete, we will commence

benefits, company outings, holiday parties, and

construction on the structure.”

Protecting his people throughout the

a payroll protection program,” Tony affirms.

The desire to always be challenged, which Pearsall Construction was founded

The future of Pearsall Construction will no doubt be characterized by quality,

Pearsall Construction, Inc. www.pearsallconstruction.com Services: Residential Homebuilder

dedication, and a splash of designer flourish.

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MODERNHB.COM

37

BLOOMINGDALE HOMES

Dream homes on-demand From designing and building brand-new dream homes to remodeling existing ones, Bloomingdale Homes delivers custom properties as unique as its clients

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MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

Ultimately, the most important thing is that the next generation of this company is enthusiastic and ready to take it forward. I have children, Bruce has children, my sister has children, so if we keep the business healthy, they will all have a chance to lead Bloomingdale - if they want to take on that opportunity - in the future

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BLOOMINGDALE HOMES

H

aving started off as a small firm

that Bloomingdale can remain flexible

performing remodel additions,

throughout the building process, making

Bloomingdale has forged with its customers,

Michigan-based company

decisions quickly and whenever required.

as well as its suppliers and subcontractors,

Bloomingdale Homes transitioned,

This adaptability also enables customers to

have been particularly important to the

early on in its journey, into the construction

carefully shape every detail of their home-in-

business during the last two years in light

of new homes. Since then, three generations

progress.

of the challenges posed by the Covid-19

of builders later, the business is 95 percent

“We work very closely with our customers

The long-standing relationships

pandemic. Even with labor shortages and

focused on the delivery of stylish, custom

to achieve their visions,” Co-Founder

supply chain issues dominating proceedings,

properties, and renowned for the work it

John Bloomingdale declares. “Ultimately,

the trust Bloomingdale has built up with its

produces.

customization and unique, strong, structural

support network enabled the firm not only

builds are what have helped us gain a

to confront the difficulties of the Covid crisis,

completely different to most builders

reputation across the industry. For instance,

but to overcome them.

because we are a true custom homebuilder,”

we recently sold a property in Birmingham,

explains COO Eric Bloomingdale, one of the

Michigan, that was already framed in, the

background, there is a building boom

core Bloomingdale family members leading

roof was on, the windows were in, but

taking place in Michigan,” Eric says. “Great

the business. “For us, that means we deal with

the customer wanted to add a full extra

subcontractors are picking and choosing

people wanting to construct a dream home

bathroom in their master suite, so we

the best builders to work with and because

and so, over the course of 300 projects so far,

crunched the numbers and let them know

we have always treated our subcontractors

we have never built the same home twice.”

the cost. We were the only people who had

right, they are helping us get our work done

done that for the client. Everyone else he had

quicker than others. The same goes for

asked just said no upfront.”

suppliers. Our relationship building efforts in

“At Bloomingdale Homes, we are

One benefit of always starting afresh and not using construction templates is

“Even with the pandemic in the

DOBI Real Estate The VS Group of DOBI Real Estate in Birmingham, Michigan is the premier real estate group working with Bloomingdale Homes in the creation of remarkable luxury homes in Southeastern Michigan. Team leader, Vic Simjanoski, has perfected his approach to buying and selling luxury homes over his five years in the business. Vic has developed a team of agents, all with unique backgrounds and real estate experience, to service clients in the transaction of their next home or new construction. Under Vic’s mentorship, his team members are able to navigate the luxury home sector with the direct support of DOBI Real Estate. DOBI has developed an industry-changing approach to real estate by employing a team that works with their agents on listings, deal flow support, marketing, content creation and, social media influence.

When DOBI Real Estate launched in the summer of 2018, the vision was to offer Realtors the services needed to enable growth in their business. The collective culture and workspace have much to do with that. Realtors at DOBI recognize the direct collaboration between other agents, managing brokers, agent success staff, and the marketing team directly affect the growth of their business. The staff at DOBI consider agents their clients. The VS Group utilizes this kind of support to leverage their marketing in the Birmingham area and, gaining the most attention to their listings through the social media influence DOBI has in the area. You can see why The VS Group’s mantra is ‘Above & Beyond’ with the support of the brokerage and the unmatched influence The VS Group has in the community. With each transaction, Vic exceeds his clients’ needs and expectations by treating their needs and wants as his own when searching for the perfect property or helping them secure the best deal.

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MODERNHB.COM

BLOOMINGDALE HOMES

the past are really paying off and we are now

brothers such an active force in the shaping

encountered by Bloomingdale of late has

of the business, both now and in the past,

best results.”

been the customer’s desire for space. As a

their presence is visible in every area of the

result, basements are being built two feet

company.

Family values

deeper than in the past and rooms larger.

Among its latest projects, Bloomingdale has

These adjustments are accompanied by

company Treasurer Bruce Bloomingdale

delivered entire builds complete with wine

a rising demand for outdoor luxury living

states. “Our lumber yard, for example, has

cellars and exotic hardwood floors. Focusing

essentials like balconies and swimming pools.

been established in Rochester for 100

mainly on the Birmingham area of Michigan,

“Even with our spec homes, customers can

years and they know us very well. Our dad

the company is seeing no shortage in

come right along and make them their own,”

is very good friends with the owner, Todd

demand for its expertise and services.

“Everything we do is about family,”

Eric remarks. “We will give clients a model or

Upton, and the people that come to do

“After spending a long time working in

mold, but they really get to take it over and

our foundations, framing and contracts

Rochester, we have been doing a lot of work

change every detail until they are satisfied.

are people we have known for many years.

in Birmingham in the last two or three years

“We don’t steer clear of creative ideas and

Everyone we bring on board for our projects

and that has been more on the spec home

we believe that, for our clients, the world is

is proud to be working on Bloomingdale

side of things than regular customer builds,”

their oyster. For instance, if it’s in a customer’s

homes because they know we will treat

reports Project Manager and Co-Builder,

budget and they want to turn their basement

them well and run our site smoothly.”

Lindsey Rusin. “We have a lot of people from

into a green room, we can make that happen.

out of state moving to Michigan right now,

We can fix the water, adjust the lighting and

is living proof of the family connection

which is fueling the housing boom and

create a great grow space for cultivating

at Bloomingdale. As a third-generation

stoking demand for our homes. At present,

plants or food.”

employee, the company has been part of his

we are finishing up probably four or five

42

One of the more common design trends

all working together as a team to achieve the

Throughout all this time, and across the

Bruce’s nephew, Connor Bloomingdale,

life since he was a teenager.

sites and we have about ten or eleven in the

entirety of its portfolio, Bloomingdale has

works in varying states of progress - whether

been united by its shared values and a

Bloomingdale since I was 14 and I just

that is waiting on permits or tearing down

company culture reflective of its roots as a

started working full-time here two and a

old lots.”

family organization. With the Bloomingdale

half years ago,” Connor states. “The biggest

MODERNHB.COM

“I have been working summers at

thing for me is when people walk up to us in Rochester and say, ‘Oh, you guys built that house on this street. That’s a Bloomingdale house. We like those.’

People know our work and now, down in Birmingham, we are starting to hear the same thing. Our work leaves an impression, and even in areas where we are just performing remodels, every house is different.”

Exciting projects for the future

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As a small, tight-knit family business, Bloomingdale not only benefits from close relationships within the organization, but also from a clear and united approach when it comes to the longterm future of the firm. First and foremost though, as we enter 2022, the company hopes to stay focused on its spec projects, continuing to build throughout the winter.

“We always build during the winter,” John points out. “It’s a bit more challenging, but we have a couple of properties we are working on that are at the higher end of the scale and are set to reach around $4 million each. They are large, unique homes and we are very excited about moving forward with those, so we are just going to continue to build for the next two to three months and make sure they are ready for the market in the spring.”

In the longer-term, Bloomingdale hopes to build upon its strong foundation, inducting the next generation of leaders like Connor and Lindsay into the business, and expanding its delivery footprint to allow more customers the opportunity to live in the home of their dreams.

“As we’ve mentioned, we have a number of new, multi-million-dollar homes coming up, and whilst we are still active in the neighborhood and custom market, we see a lot of future for spec homes,” Eric notes.

“1230 Latham in Birmingham, for

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43

BLOOMINGDALE HOMES

example, is a five bed, seven bathroom property that is going to be amazing. It has a walkout basement and backs up against the Rouge River, which makes you feel as if you are living on a trail up in North Michigan.

Next generation “Elsewhere, we are looking at new business ventures and bringing builders together to really expand on what we do,” he adds. “We want to grow our business and increase our volume. We have strong investment portfolios and I also just got my real estate license, so I am eager to get started in that area.

“Ultimately, the most important thing is that the next generation of this company is enthusiastic and ready to take it forward. I have children, Bruce has children, my sister has children, so if we keep the business healthy, they will all have a chance to lead Bloomingdale - if they want to take on that opportunity - in the future.”

Connor, the most recent of the new generation to forge a significant position for himself at Bloomingdale, is as optimistic about the future as Eric suggests. “2022 is looking exciting because, after a year and a half of Covid, companies are beginning to get their feet back under themselves and start work again,” he asserts. “They are going to be more efficient and the areas we are building in are becoming ever-more profitable. The quality and

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MODERNHB.COM

individual nature of our homes remains undiminished too. One of the houses we just built on a lake is absolutely beautiful and there are features on-site there that I have never seen before. If this kind of property is a sign of things to come, then the future of this company could be sensational to say the least.” F

Bloomingdale Homes www.builtbybh.com Services: Custom home builder

Dillman & Upton Bloomingdale Homes continues to be major contributor in reshaping the neighborhoods of Downtown Rochester, Michigan. As the company remodels and builds new homes, its talented architects, quality process and dedicated workforce ensure an excellent end-product for the community.

As a top customer for Dillman & Upton over the last 15 years, Bloomingdale Homes has been great to work with and has helped the company be successful.

Dillman & Upton is excited to see the next generation of Bloomingdale Homes keeping the company vibrant and growing into the future.

Dillman & Upton is proud to be a partner with Bloomingdale Homes. It truly appreciates the relationship and wishes them tremendous ongoing success!

MODERNHB.COM

45

MILLER, POINEAU AND NAUMES

The finest quality

With its team of experienced craftsmen and build professionals, Miller, Poineau and Naumes is firmly established as one of northern Michigan’s foremost full-service, high-end home builders

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MODERNHB.COM

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

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47

MILLER, POINEAU AND NAUMES

D

elicately poised on the edge of

high-end custom home building, servicing

the southern arm of Michigan’s

northern Michigan’s Charlevoix, Antrim, Emmet

MPN, the task of upholding his philosophy

Lake Charlevoix, the city of East

and Kalkaska counties. In tandem, MPN’s

now falls to Chris and Scott. For the former, that

Jordan was founded in the 1870s,

sister company Mapleridge Construction has

means forging client relationships with trust

following the construction of a logging mill

established its own reputation as a custom

at their core. “Our goal is to create the home

along the nearby Jordan River. The city grew

home-builder, specializing in new construction

of our clients’ dreams with the highest level

rapidly throughout the ensuing decades,

and extensive renovation.

of quality and attention to detail,” says Chris,

with a feed mill and large ironworks—still in

MPN Co-Owner and General Manager. “Our

operation today—adding to its credentials

Woodworker, the name MPN takes its middle

approach is simply to guide them through

as a major manufacturing center. Around the

initial from celebrated craftsman Andre

the entire process with careful explanation,

turn of the century, this status was further

Poineau. A household name within regional

detailed specifications and budgeting in order

cemented with the addition of two railroad

building, Andre is widely recognized for his

to eliminate unexpected surprises that can strip

connections: the Detroit and Charlevoix

ability to create unique and timeless lakefront

the fun out of building a new home.”

Railroad in 1899, followed by the East Jordan

homes and cottages that blend seamlessly

and Southern Railroad in 1901.

into the historic beauty of Michigan’s

Delivering sustainability

natural and architectural landscape. Under

Distinguishing MPN from its competition

by 1961, East Jordan’s legacy as a hub for

the successive banners of Andre Poineau

is the company’s full-service build offering,

infrastructure and manufacturing lives on in

Woodworker and MPN, Andre has designed

encompassing everything from construction

the number of companies and corporations—

more than 35 homes on Lake Charlevoix,

management, architectural and interior design

large and small—that continue to operate

along with additional properties across the

to framing, siding, stonework and painting.

from within the city limits. Among them is

region’s surrounding lakes. Further designs

“We offer our clients endless custom-build

Miller, Poineau and Naumes (MPN). Owned and

have been published and built throughout

capabilities on each project,” Chris explains.

operated by partners Chris Miller and Scott

the US from North Carolina to Colorado—a

“In doing so, we’re able to draw on the

Naumes, MPN is a local leader in full-service,

true testament to his woodworking expertise.

unrivaled facilities at our 11,000-square-foot

Despite the closure of both rail connections

48

Formerly trading as Andre Poineau

Following Andre’s recent retirement from

MODERNHB.COM

woodworking and cabinet shop and custom

maple cabinetry and a wood-burning fireplace

with its properties in Lake Charlevoix and

commercial paint booth.”

clad in black granite.

beyond, MPN relies upon its 50-strong team of

Despite its world-class services, MPN

The completion of the Lake Charlevoix

dedicated craftsmen and build professionals,

remains heavily invested in the local landscape

property closely followed MPN’s finalization of

equipped with more than 60 years of

in and around East Jordan. For one of its most

another project in the charming waterfront

combined experience.

recent developments, the company executed

community of Harbor Springs, to be found

“We couldn’t be prouder of our team at

yet another lakeside home on the majestic

on the north shore of Lake Michigan’s Little

MPN,” Chris tells us. “They truly are the artisans

Lake Charlevoix. Among the final projects to

Traverse Bay. Creating the entire property

that bring our clients’ visions to life. On each

be designed by Andre himself, the property

from scratch, MPN worked in collaboration

and every project, they’ll go above and

features white board-and-batten exterior

with designers Fred Ball and Kelly Konoske

beyond expectations to make the exhilarating

and 2399-square-feet of covered patios and

to deliver what would become a beautiful

process of building a new home as smooth as

balconies. For the interior, MPN delivered a

shingle-style home befitting of its coastal

possible—from providing a client with their

rift-and-quartered oak floor, together with

location, complete with majestic views down

very first designs, to welcoming them in, and

handcrafted ceilings, a cypress built-in bar,

into the bay itself. To deliver this project, as

beyond. In return, with new products and tools

Barden Lumber Barden Lumber is the proud supplier of lumber and building materials to the iconic Poineau homes in Northern Michigan. For four of the five generations that F.O. Barden & Son have been in business, they have watched the company grow from a humble, aspiring wood worker with big dreams, to the premier designbuild company that is now mPn. Under the leadership of Chris Miller, the unique design challenges still keep the crew at Barden’s on their toes. Whether it’s searching the country for exotic wood, or delivering lumber packages to lake barges, it’s all worth it when your jaw drops riding past an mPn lake-front home by boat.

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49

MILLER, POINEAU AND NAUMES

being developed every year, the responsibility falls upon myself and Scott to make sure that our team are trained and up-to-speed with the latest technology and practices in our ever-evolving industry.”

One such evolution has been a growing call from clients across the building industry for homes that embrace and celebrate the possibilities of sustainable material choice, design and construction. For MPN, with a reputation built on its attentiveness to customer demands, it makes for a significant consideration. “We try to design and build our homes to be as energy efficient and sustainable as possible,” Chris says.

“Among the products we install are insulated concrete form (ICF) foundations, thermal breaking, zip-panel exterior walls, energy efficient windows and doors, and geothermal heat pump systems, to name just a few.”

Despite its recent success, MPN’s operations were heavily impacted over the last couple of years following the arrival of the Covid-19 pandemic.

Nevertheless, the period hasn’t been without its learning opportunities. “The first shutdowns in our state came in early 2020,” Chris recalls. “For our whole team, that meant entering uncharted territory, with

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pricing is a substantial obstacle as we look

best and the worst, even as we acknowledge

to keep our clients on-budget. Again, our

that things are looking bright. We’re blessed

ability to deal with these issues goes back

to have an absolutely amazing portfolio of

to the strength and expertise of our team.

homes signed for 2022 and 2023, with true

Our talented project managers have done a

architectural masterpieces either scheduled to

tremendous job staying on top of everything,

be built or already underway.” F

and it’s thanks to their hard work that we’ve been able to keep our builds organized and on-schedule.”

MPN is now gearing up yet more projects in the months ahead. “One thing we’ve learned over the last couple of years is the need to

Miller, Poineau and Naumes www.mpnbuild.com Services: Homebuilding and estate management

be prepared for anything,” Chris admits. “As a complete and immediate halt to our

a result, we’re readying ourselves for the

operations for over a month.

Thankfully, we were still able to continue paying our staff so that they could provide for their families, and we’re proud to say that everyone was retained despite what was an immensely difficult period. As life gradually reopened, those employees all returned, and we were able to get back to work.”

Future builds For Chris, however, the impact of the pandemic continues to linger. “One thing that remains a major challenge is the need to make sure that we’re ordering our materials a few months in advance, instead of weeks,” Chris notes. “Similarly, the everchanging fluctuation in material

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MODERNHB.COM

51

MKD DEVELOPMENT

Made unique Since taking on his first custom build project in 2009, Moses Fram has built MKD Development into one of Michigan’s leading high-end homebuilders

B

orne from one man’s passion

of Southeast Michigan, which is full of nice

project to become one of South

homes; I’ve been around them my whole life.

East Michigan’s leading custom

From these beginnings, MKD grew into its perfect niche, and began creating an

interested me, and so in 2009 I decided to

impressive portfolio of bespoke properties.

(MKD) has certainly had an exciting few years.

build a home myself. I ended up completing a

“Our area of expertise is high-end, custom-

As the company has grown and evolved, it has

16,000-square-foot custom-resident home in

built quality homes. Despite current market

built an impressive portfolio of bespoke, high-

the Oakland Township area before I was even

trends, I’m not particularly interested in spec

end homes, and developed a reputation for

a licensed builder. I was the project manager

building. It doesn’t spark my interest, so I am

creating the most seamless and contemporary

on that one, and I worked hand-in-hand

not really drawn to that. I like to focus on

finishes. As it enters into its fifth year, MKD

with the licensed builder. The experience

one or two homes a year; usually higher end

wraps up on two major projects, and makes

made me realize that home building was

structures with a custom finish.

plans to establish a wider online presence.

something I wanted to do, so I began doing

homebuilders, MKD Development

52

“Home building was something that really

since then it’s really taken off,” he elaborates.

“MKD has a team of contractors and

“MKD started as a personal project, to be

that on the side, alongside my commercial

subcontractors that it regularly works with;

honest,” confides MKD’s President and founder,

property management business. Now my

we’ve built strong relationships over the

Moses Fram. “I have always found myself

home building business is no longer the ‘side

years, and now we have come to rely on each

fascinated by fine homes, and I’ve loved being

passion project’ so much, as it takes more than

other. My mechanical guys, my electricians,

around construction projects ever since I was

half of my time. That’s when MKD was officially

my trim carpenters, my suppliers, we all have

11 or 12 years old. I was fortunate enough

formed; I named the company after myself

an understanding, and we have a really good

to grow up in the Oakland Township area

and my two sons, Karim and Dominic, and

synergy when we work together, so it just

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MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

works out. There’s definitely been a learning

the standard against which all his other builds

curve, but things have only gone from

are held. “That first project I did back in 2009

were rooms that were framed in certain ways

“We changed some things around, there

strength-to-strength,” Moses explains.

really showcases what MKD is about,” he

but we just took over, we did all the rough-

affirms. “We took over a home that had already

ins, and then we did all the finish, and all the

Personality and individuality

been framed, the windows and roof were on,

landscaping. It was kind of an abandoned

Moses’ first project in Oakland Township,

but nothing had been done on the inside.

project in the back of this magnificent, gated

Michigan, broke ground in 2009, before MKD

No rough mechanicals, no rough electrical,

community and we really brought it to life. It

had officially been formed; for Moses, it remains

nothing, and we just worked with that.

was one of the most stunning projects I have MODERNHB.COM

53

MKD DEVELOPMENT ever been involved in, a 16,000-square-foot

we absolutely do not take short cuts. That is

weeks, and of course that shut down led to

home on a little over two acres of land, with

my biggest focus; you don’t want to spend

probably 16-to-20 weeks of delays, ultimately

a 1500-square-foot pool house. The level of

money on a custom home, just to have the

on the back end because everyone was home.

finish and detail on that home was so special,

finish ruined by, for example, a trim carpenter

When they were allowed to resume work

it’s something that to this day I still beam with

who hasn’t taken the necessary care. For me,

everyone was behind on every single project.

pride over,” he continues.

the finish is number one, and I have always

We may have started a year behind, but we are

felt that way. Of course, it helps to have a wife

now catching up, and expect to be back on

maintaining a strong sense of personality and

that has great vision too, and my wife Jessica

schedule soon,” Moses discusses.

individuality is an important part of each MKD

helps with a lot of the finish selections along

project. “Our clients are similar in terms of the

the way.”

As with the original Orchard Ridge property,

level of quality they are expecting, but as we

As everyone will be aware, the turbulence

build custom homes, there is always going

lively living spaces for its customers, including

brought on by the outbreak of Covid-19

to be a bit of diversity, and plenty of unique

two current projects, which will be wrapping

has had its effects on the construction

elements. In terms of actual end product,

up later in 2022. “The Bloomfield Hills home

industry, and as a new company, MKD had

every project has been wildly different.

is very close to being completed, we are

to navigate unexpected challenges; as

Everything varies in terms of what people

probably about 60-75 days away from total

Moses acknowledges: “The pandemic has

want, and their particular style, so we just have

completion at this point [at time of writing].

changed everything, from scheduling to

to find a way to make it work,” Moses details.

“Our other ongoing project is in Orchard

onsite protocols and health screenings. In the

Lake, and it’s running a little bit behind because

summer of 2020, before the vaccine was made

brimming with personality, something

of the pandemic. We were putting up roof

available, we had to be really careful with

that could not be achieved without Moses’

trusses when the pandemic hit Michigan and

health screenings and occupational safety.

core vision, as he asserts: “One of the main

the governor ordered an immediate lockdown.

things about our company culture is that

Construction was halted for eight or nine

It is clear that every MKD home is made

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MKD continues to produce unique and

Online potential

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“There were also difficulties with materials, especially things like tiles, which we get from

Italy. It has created numerous obstacles for me as a business owner, and things certainly are different now. Overall, it’s been a challenge, but we are learning as we go, and the company remains strong.”

As the early days of Covid-19 become a more distant memory, MKD looks forward to experiencing some new beginnings over the coming months. “Over the next three-to-six months we will be pushing to get the current projects closer to completion. Following on from that, we actually have another project that is supposed to break ground in the summer.

“It’s going to be a challenging one; it’s a

As it continues its exciting journey, MKD

media, because that’s really how you get your

Development will no doubt continue to

name out there nowadays. I’m blown away by

unique, large home on a corner lot. As far as

create custom homes full of heart. Hoping

the potential of the online market, and in the

construction goes, it’s going to require a deep

to extend the company’s reach even further,

long term I will be looking to strengthen that

foundation system, because the lot has a high

Moses concludes with plans to bring MKD

part of the business.” F

water table. We are really looking forward to

into the digital sphere: “The business blew up

getting our hands on that one. Every one

faster than I thought it would, and so I would

of these custom homes has its own set of

like to go back and spend more time focused

challenges, but that is the one I am focused

on growing its online presence.

on right now, along with wrapping up the two ongoing projects,” says Moses.

MKD Development Services: Custom home builders

“I have to get a website going, and I’m looking to have more of a presence on social

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MIKE MILLER BUILDING

Custom design With no limits on creativity, Mike Miller Building is proud to be a residential builder that collaborates with architects, designers, and their customers to bring together their customers dream home

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MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

The beauty in what we do is that we never build the same home twice. So, when we sit down with the architects, designers, and our customers, we start with a blank canvas, and end up with a home that our customers fall in love with, and cherish for a lifetime, there is always something very special about that process

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MIKE MILLER BUILDING

M

ike Miller was the sole

and its steadily grown to where we are now,

involved personally in every single home,

employee of his business back

right where I’ve always wanted us to be. It

and that we are the point of contact for our

in November of 2002 when he

was about this same time that I partnered

customers. When our customers are looking

brought together his building

with Andy Gerecke. This partnership was

for a custom builder to make a very large

firm of the same name. “I grew the company

instrumental in our company growing to

financial investment, particularly one that is

from a one man show to where it is today,

where we are today. Andy and I started in the

going to support the future of their family,

where we currently employ seven amazing

building business around the same time, and

they want to be able to communicate with

individuals, and, depending on the year, we

even worked for the same company early in

the decision makers, and be able to solve the

build 15-to-20 homes per annum,” he shares

our careers,” Mike declares.

issues that may arise. The way in which we are set up enables us to do that and continue to

with us.

“I was in the building business for ten

build homes.

Taking into account the company’s journey,

Company. I had a very good skill set working

we want to know what Mike has engraved

cautious of how we balance our work and the

with other good companies, and a great

into his business to create a name that stands

size of our company. If we had to continue

background to get started. It was definitely

out from its competition. To this, he responds

with this approach and communicating with

challenging in my first few years of building,

with a simple answer: custom approach.

all our customers while building 30 or 40

knowing that I was not going to have

“Anything and everything that our customers

homes a year, we wouldn’t have enough time

profitable years, nonetheless I knew I needed

would like to do in their home, they can and

to build their homes. This is why we have

to push through in order to get to where I

we’ll make it happen for them. We don’t limit

found that sweet spot that allows us to be on

wanted to be.

our customers to what types of modifications

hand and get the job done, this is very crucial

they are allowed, and we do not limit when

to how we have become a ‘brand’ in the

they can and can’t do them,” he says.

custom home industry.”

“From then on, the company continued to hit the ground running. Starting off with one home the first year, we then slowly increased

58

Custom approach

years prior to starting Mike Miller Building

“On the other hand, we have to be so

Another unique trait that has made Mike

to three homes a year, and for a while we

Miller a highly successful residential builder

Family culture

were delivering about five homes a year. 2014,

is the size of the company. “We think it is

One piece of information that is consistently

or thereabouts, was the tipping point for us,

extremely important not to grow larger than

shared with its customers is that, on projects

and we started to significantly increase the

we already are. The key elements to our

of this size, mistakes are going to happen.

quantity of homes that we were building,

success are to ensure that Andy and I are

However, for Mike and Andy, finding a

MODERNHB.COM

Lake Michigan Credit Union Mark Orr and Lake Michigan Credit Union are proud to partner with Mike Miller of Mike Miller Building Company. Mike’s clients often finance their beautiful custom-built homes through LMCU’s fixed-rate loan options. As Michigan’s #1 construction lender* with one of the best draw teams in the state, we believe in always doing what is right for our members, which is why so many turn to us when they are financing their homes. Mark’s 21 years of mortgage lending experience, excellent customer service, and commitment to doing things the right way have resulted in him being a trusted name in lending and awarded 2020 Banker of the Year by the Home Builders Association of Southeastern Michigan.

Contact Mark Orr today at LMCU.org/MarkOrr or (734) 462-5429 and finance your new home with LMCU’s 5% down,** one-time close construction loan. *Marketrac, December 2021. ** For well-qualified borrowers. LMCU NMLS# 442967. Equal Housing Lender.

MODERNHB.COM

59

MIKE MILLER BUILDING solution for challenges and unexpected errors comes down to how the team would handle the situation if the house were their own. “When you have over 250,000 parts and pieces going together on a new home, and over 250 individuals involved in the building of a new home, mistakes are almost guaranteed. When they do occur, our simple philosophy is what would we do if this were our personal home? How would we want it handled? This eliminates the business aspect and it almost always makes the situation quickly curable by implementing the personal perspective, which makes for a Mans Lumber “It seems like yesterday when Mike came to Mans with a full-service approach and view of the business. Since 2010, our relationship has grown in ways I don’t believe anyone could imagine.

We view ourselves as an extension of his business and employ the full efforts of our resources and supply channels to help build what has become the preeminent custom brand in the greater Northville area. The most important part of this relationship is the ownership group that Mike has brought to Mans. We’ve had the privilege to work with some of the most amazing owners our supply side could possibly expect, and with that comes the great satisfaction knowing families are receiving the best from Mike Miller Building and the Mans Lumber family of brands.”

pretty easy decision,” explains Mike.

“The beauty in what we do is that we never build the same home twice. So, when we sit down with the architects, designers, and our customers, we start with a blank canvas, and end up with a home that our customers fall in love with, and cherish for a lifetime, there is always something very special about that process. Whether the home is 2000-square-

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feet, or 12,000-square-feet, it is always very

that, as long as everyone gets their job done,

the first builders in the Detroit market to

cool to be an intricate part of the process

we encourage flexibility.

employ women to work in the field as

that brings their home together.”

“We really want them to enjoy what they’re

superintendents on its projects. “This is

doing, and moreover, we really want them

anything but common in our industry, but is

Continuous improvement

to feel like they are a part of something.

an initiative that we are incredibly supportive

An example that Mike is proud to share with

Wherever they are on the hierarchy or not,

of,” Mike declares. “We are also proud to be a

us in which his company’s best practices are

we want them to feel that they are just as

supporter of the group Professional Women

demonstrated is known as the Walled Lake

important as everyone else and that they are

in Building, which is doing some fantastic

Estate project in Michigan. “This contract

an integral part of the business, because that

work in its own right.”

was a collaboration between AZD Architects,

is important to us.”

and the homeowners who were very much

This approach, he continues to describe, is

As far as the future of the company is concerned, Mike is content with the size

involved in the entire process. They knew

what kept the business going through the past

of the company today, and is happy to see

exactly what they wanted, but they just didn’t

two years and the impact of the pandemic.

his business remain around its current size.

know how to put everything together.

“When things started turning upside down,

However, he is determined to refine its skills

everyone was looking at everyone else with

by improving every operation utilized to

uniqueness of the land is that there is a road

“The land itself was a very rare find. The

uncertainty. Andy and I took it upon ourselves

bring together the perfect home. “What I’d

between the home and the lake itself. On

to nurture the company. This included our

really like to see is us continue to get better

the lake side of the property, we faced a lot

employees, our suppliers and sub-contractors,

and better, which has been our push for the

of limitations as to what we could do, if there

supplying them with all the critical information

last 24 months. We want to continue to be

wasn’t anything on the land prior to the

they needed in those very uncertain times.

experts at this craft, and whatever can be

build, we couldn’t do anything. Fortunately,

This was instrumental to maintaining trust and

tweaked or adjusted, that’s what we’re going

there was a very old weathered boat house.

security across all of our networks. It also proved

to do. Combining this approach, with the

Following several meetings with the city, we

highly beneficial as when the pandemic began

aspects that make us particularly exceptional,

were able to construct a lake house on the

to settle a bit, we noticed that many firms

I see this business being around for a very,

lake side of the road, with the main house

were struggling to get people back on site, or

very long time,” Mike concludes. F

as the backdrop. The challenges that we

secure projects, but for us, they gravitated to

needed to overcome to achieve that were

us. I feel this happned because we always make

abundant, but we had great channels with

people feel comfortable working with us,” Mike

the city, and we were able to make it happen.”

expresses.

From what Mike has shared with us, the

A further highly unique characteristic

culture upon which his company is built

of the business which is certainly worth

seems to play a vital role in the efficiency

drawing attention to is that it was one of

Mike Miller Building www.mikemillerbuilding.com Services: Home builders

and effectiveness of getting the job done; to which he agrees. “However, it’s simpler than it seems. Although it is difficult to find good people, through the years we have organically attracted talented and hardworking people, and I think that comes down to the fact that Andy and I run a very loose ship. What I mean by this is, we’re not a business that checks the time clock, and we’re not one to find out how long someone was out at lunch or on break. We are 100 percent family first; if someone has a personal issue they need to tend to, or a doctor’s appointment, children’s sports, those will always take priority. That’s always number one for us, and then, following MODERNHB.COM

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ERT GROUP

Cultivating

excellent culture With a closely-knit team, ERT Group prides itself on building exceptional homes through a dynamic company culture and design-build expertise

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MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

O

ver 50 years ago, Eugene R. Thomas built his first home with his own hands. With that, he brought to life ERT Group (ERT), a ‘dirt to doorknob’ homebuilder and developer that has grown in size and reputation to achieve the acclaim it enjoys today. As a family-owned company, we spoke with Bradley Thomasma, third-generation CEO and grandson of Eugene R. Thomas, along with Ariana

Vespa, Head of Sales, to discover the secret to its longevity and homebuilding success.

“My dad is a wily veteran and the anchor of our business,” Bradley begins. “He partnered with Eugene R. Thomas (the ‘ERT’) some 35 years back and carried on my grandfather’s legacy through the booms and busts of the past half century. When I joined, I wanted to bring fresh ideas, young legs and new energy to the business, along with a scalable vision.”

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ERT GROUP The company has since established itself as

that is easy and personal for homebuyers.

a quick responder to the trends in the home-

“We’re creating an online sales portal that

specification or timeline,” says Bradley.

building market place. Its vertical integration

allows buyers to choose from predesigned

planning is huge; it’s a reiterative process.

of builder-developer, along with the forced

home plans, styles and selections that range

We allow for upgrades to fit lifestyle and

catalyst that has been Covid-19, has changed

from traditional to contemporary, and we’re

preference, but we take the headaches and

the company’s sales process to bring high-

allowing for some limited home selections

angsty decision-making away from buyers.

end design to repeatable homes in a way

that do not impact construction in regards to

Everything we offer is of the highest quality,

“In this environment, sourcing and

and our homebuyers know that from touring our houses, or learning about our company

From investment banking to legal practice, our team has a unique set backgrounds and a bevy of experiences which contribute to our culture and company success. Apart from my dad, who’s 35 years of experience and wisdom is vital to our operations, everyone here is incredibly talented, committed and under 35

through other references,” Bradley stipulates.

Adapting to change During the pandemic, Michigan was one of the few states that deemed residential construction a non-essential business.

Consequently, ERT more-or-less came to a halt. However, the company was fortunate and prepared enough to keep its employees: “We realized the need to eliminate our own supply-side risk by streamlining our sales and selections process so that materials could be ordered at the start of construction, or even before, “Bradley shares.

Bradley Thomasma and Tom Thomasma

“Additionally,” Ariana continues, “we realized the need to retool our sales arsenal to allow buyers the ability to make design and selection decisions from the safety of their own home. We saw a spike in buyers looking to move to secondary markets (and out of high-priced cities with limited space and access to outdoors), and those who were looking for homes remotely. From this, we saw an opportunity to provide a service to these buyers with an intuitive design interface.”

As a result, the company witnessed a massive tailwind of cost increases and time delays, which meant that it needed to “sharpen our pencils from a costing and

Brian Neeper Architecture P.C. ERT Group and Brian Neeper Architecture have partnered to create home designs for distinctive new communities in Michigan that focus on instilling a deep sense of pride in home ownership. ERT Group is willing to push forward a design first approach with an emphasis on new ideas for adding function to everyday living, with style. This collaboration results in an evolving product line of homes that aim to lead innovation yet respect time honored best practices.

Brian Neeper Architecture is a full-service architecture firm with a design studio in downtown Birmingham, Michigan. The firm enjoys an emphasis on custom home design along with renovations, additions and architectural interiors. Each custom design is created through a process that focuses on listening to client’s needs and an appropriate design response to the natural site conditions. The resulting architecture is largely inspired by a creative emphasis on originality while respecting architectural traditions and context. Timeless architectural qualities such as compositional balance, proportion and fine detailing are thoughtfully considered for each project. Brian Neeper’s goal is to create distinctive designs that delight the senses, provide spaces for inspired living, and bring an imaginative spirit to life.

630 N. Old Woodward Birmingham, Michigan, 248 259-1784, brianneeper.com

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ERT GROUP sourcing perspective, as well as begin to

happy to discuss. “We completed a couple of

think about the integration of technology

really beautiful homes for some wonderful

into our company to serve buyers

clients recently. Each home was custom-

accustomed to making purchases online,”

designed by ERT and started as a spec. The

Bradley notes.

homebuyers who purchased the homes, loved the homes and designs, but had

Distinguished catalogue

some particular requests. These included

Not only does its technology innovation and

glamour items, like terraced-landscaping,

flexibility make ERT Group a stand-out name,

heated tile floors and an outdoor fireplace,

but equally so is the diversity and depth of

and functional items, like a utility sink in

knowledge embedded in the team. “From

the garage and specially-located electrical

investment banking to legal practice, our

outlets. We paired executing our designs with

team has a unique set backgrounds and a

creating a bespoke experience for our buyers.

bevy of experiences which contribute to our

We brought them into the conversation and

culture and company success. Apart from

were able to incorporate their requests, meet

my dad, whose 35 years of experience and

their needs and put together a beautiful end-

wisdom is vital to our operations, everyone

product that matched our initial vision.”

here is incredibly talented, committed and under 35,” expresses Bradley.

“Tackling an old-school industry with new

detailed example of an ERT development in Metro Detroit. “We put our sticks in the

school thought, and a team that is young

ground in 2018. I had been working with my

and willing to push the envelope in an

dad, and I said to him that I was not going

innovative way is what knits together ERT’s

to build anything that was a generic, new

strong and personal company culture. We

construction commodity product or that

always start with the philosophy that we

resembled that early-2000s ‘McMansion’, and

care about the people we work with and

that I wanted to do something architecturally

for. These include our trades, vendors and

distinct and character-driven. We made

co-workers as well as our homebuyers and

the decision build what we called ‘right-

clients. We’re a company founded on hard

sized luxury’ homes, ranging from 1700

work, and a commitment to quality. It’s a

to 2500-square-feet. No one was building

way of operating that puts people first,”

ranches, or single-story homes, but we saw

Ariana says.

the shift in downsizing trend among empty-

“Internally, we maintain a company culture that follows a creed of moxie and levity. We do this with constant communication within our company, as well as through support for each other. We hold weekly meetings to discuss challenges, ideas and issues in addition to coordinating events that allow us to break free from the ‘work mentality’, and develop empathy and connection for each other on a level that transcends the job.

We’re a family business, and we encourage the people at ERT to live a healthy, balanced, engaged lifestyle that prioritizes family, which in turn contributes to a healthy, supportive culture where everyone is personally invested in the business because they know the business is invested in them, their growth and wellbeing,” Ariana informs us.

Bringing this melting pot of expertise together, the company has curated a distinguished catalogue of home building projects over the years, which Ariana is

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Bradley then continued to provide a

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nesters and the price-stretched demographic of the millennials and thought these homes

would nicely target both buyers. One trait

as a builder because we got to see how we

about us that is particularly unique is we have

impacted someone else and how what we

the capabilities to build out the concepts

built was being used and appreciated.”

of our own designs. My dad has decades

Now, as the company looks forward,

of experience in design and is incredibly

Bradley is excited to continue the legacy his

talented. So, we are able to pencil out many

grandfather began all those years ago. Most

of our own concepts and designs and then

of all, he is determined to keep growing,

work with architects that we vet to add

thriving, building beautiful homes, and

finishing touches. In this case, we partnered

having fun, regardless of possible challenges.

with highly-regarded custom architect, Brian

“The key to executing here, of course, is doing

Neeper, a local to the Metro Detroit region,

so at a price-point that’s attainable to the

to create unique home plans consistent in

upcoming younger demographic, and that’s

modern farmhouse style, a complement

a springboard for a different conversation

to the surrounding natural environment of

altogether, but needless to say, there are

the neighborhood. To this day, I don’t know

changes that need to be made from a

another builder, at least in Michigan, that has

regulatory and policy perspective.

gone out to develop a community that has

“Beyond this broad brushstroke, we have

this kind of continuous design while building

some internal compasses pointed at areas

all individual homes in line with that style.”

that we think will have significant market growth in the coming years. Mainly, we think

Future development

that single family rental is here to stay but

Ariana continues with this topic and shares

there’s a lack of transitional product serving

exchanges with customers that have been

those younger folks looking to have a home

deeply rewarding for the team, in terms of

within close proximity to a vibrant town or

witnessing the end use of ERT’s finished

community, and that’s exactly the market we

product. “Bradley and I recently visited home

want to see flourish,” he concludes. F

buyers in one of our communities and were able to catch up with them, check in and see how they were living, and enjoying their home. One homebuyer in particular invited us in and took us on a tour of her home. She explained how she utilized the space, and it

ERT Group www.ERT-group.com Services: Home builders

was an extremely special experience for us MODERNHB.COM

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INFINITY HOMES & CO.

Making housing dreams a reality

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MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

Twenty-one years since its founding, Infinity Homes & Co. remains dedicated to providing affordable and attainable housing to communities across South-East Michigan

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INFINITY HOMES & CO.

A

s one of the largest privately held

great team of about 40 employees. In the

success. “Over the years, we have developed a

homebuilding firms in South-East

beginning it was mostly about finding our

company culture that firmly believes in making

Michigan, Infinity Homes & Co.

feet; we focused on infill jobs, and built one

home ownership attainable for everybody. We

(Infinity Homes) specializes in

house at a time before selling it. Before long

try to maintain our affordability – as it’s really

high-quality single and multi-family housing.

the company started growing; it went from

important to us that the homes be accessible

The company’s dedicated founder and

one house to two houses, and so on. That’s

to a range of customers,” affirms Rino.

President, Rino Soave, started the business just

just how you grow a business.

after leaving high-school, with the vision of

“We started off pretty small, and fortunately

providing housing to everyone, at a stable and

for us we were in a good position when the

We have really been successful on the

affordable price point. Through a dedication

recession hit. We did a marketing campaign

basis that we are able to build and develop

to the best craftsmanship, investment in

that basically offered customers a brand-

communities in areas where you have good

people, and commitment to achieving

new house at a foreclosure price, so that also

access to any major freeway throughout

unparalleled customer service, Infinity Homes

helped us grow quite a bit at a time when a

Southeastern Michigan, as we want our

continues to thrive 21 years later.

majority of companies in our industry were in

homes to be well-connected, as well as of a

contraction or survival.”

high standard. Think shopping at Saks Fifth

“I started Infinity Homes just out of high school, in the year 2000. Since then we have

Avenue, but with Target Pricing.

grown to be one of the top privately-held

Affordable quality

home builders in the state of Michigan; right

On the advent of its 21st year, Infinity Homes

houses in the middle 200 range, where you

now we have about 13 active developments

has completed on over 2700 units across

still have good access to express ways round

around the South-East region,” asserts Rino.

the Michigan region. Since finding its niche

South East Michigan, a modest to good school

in the production building, and building for

district, and access to shopping malls and

rent sector, the company has seen enduring

outlets,” he adds.

From there, the company grew organically, as Rino explains: “Infinity Homes now has a

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“We build affordably, and ensure our customers a high-quality home at the end.

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“We have been really successful in selling

INFINITY HOMES & CO.

families through home ownership. “Right now

understand that property is a really important

community-driven, as the company has

Infinity Homes’ developments are

the average cost of a new home nationwide is

asset, and so we do everything we can to

always been motivated by a desire to generate

just approaching $400,000, and we are proud

remain accessible.

financial stability for working and middle class

to say we are at least $100,000 under that. We

“While it is getting more challenging to maintain affordability, given how much inflation has impacted the broader industry the last year, we have found different ways to keep our price point where it is. Sometimes that involves getting creative with things like land choices. It’s those sorts of decisions that make or break a business, really,” states Rino.

This strong-held belief is a major element of Infinity Homes’ culture, which stems primarily from Rino’s personal experiences and values, as he reveals: “A lot of the company culture is derived from myself and my experiences; I started off in the business very young, and I have learnt everything along the way. This business certainly wasn’t just handed to me.

It is important that I lead by example; my employees see me, and they know the hours I do and the work I put in every day.”

Talented team This resolve has created a respectful, mutually beneficial, and extremely dedicated working culture for Infinity Homes. “We look for people who are driven, motivated and willing to put in the work; everyone here is really determined to excel in their career. It’s a tough business, and very often there is a unique and high element of risk involved, not found in a lot of other industries.

“When you are dealing with the retail world, you have to be really dedicated to customer

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service, because it’s a very emotional purchase for any would-be buyer, and a lot goes into it.

never had to deal with before.

“We had a run of sales after the lockdowns

months where we had record sales. But other complications kept cropping up; for example,

It’s the biggest investment most people are

last year, and at certain points it was great;

wait times on materials were much longer, and

ever going to make in their lives, so we have

we had a period of about four or five

inflation skyrocketed, so prices did too.

to make sure each and every home is up to that standard.

“I’m always looking to find and bring onboard talented people; I have a lot of people who have worked here for a long time that started off at entry level positions, and through hard work and dedication, have propelled themselves to rise rising through the ranks. As with most things in life, it’s about what you want to make of it, and what you are willing to put into it to get there. One person, who I love to use as an example, started off in an entry level position as a receptionist in our office not knowing much about the industry at the time. She is now a key player within our business. Another individual, who started as an entry level construction laborer six years ago, is now a construction manager, and he now oversees $15 million worth of construction.

That stuff is really important to me, as I get to see how these people, and their families, benefit from what Infinity Homes has become,” discusses Rino.

This sense of community, and shared ambition, helped fortify Infinity Homes, as the homebuilding market was impacted by the Covid-19 pandemic. As Rino details: “There’s no denying that it has been a challenging time.

I think a lot of companies within our industry will probably agree with me that you deal with so many different obstacles today that you MODERNHB.COM

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INFINITY HOMES & CO.

“We were able to be successful through adaptability – it’s important to adjust your expectations according to the variable changes. I think keeping up with the increase in materials was the most challenging part; one comparison I took was between what we were paying for a lumber package in July 2020 compared to a few months ago. The price has actually gone up nearly five times, which obviously is a massive challenge for us.”

Projects for 2022 Also supporting the company through uncertain times was its strong network of industry partnerships, as Rino confirms: “We have a great trade base, including a lot of suppliers I have worked with since my earlier days, when we first started off. There is a level of comfort and accountability on both sides, so each side knows what each is responsible for. This is more important now than ever given the lack of skilled labor that is the backbone of our industry. We are one industry, despite some recent attempts and some progress made to automate construction such as 3D printing, were the methods of home building are archaic and are solely revolve around manual labor.”

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As it continues to be a market leader in

the market leader in Michigan; keeping

year, Rino and his team prepare for numerous

As Infinity Homes prepares for its 22nd

the entry level and step-up housing niche of

to our core, foundational principles and,

new developments, and investment in the

South-East Michigan, Infinity Homes gears

with that vision in mind we will find new

build-to-rent sector. “We have several new

up for longer-term investment, and further

ways of adapting to the market we are in,”

projects opening up next year. There were

expansion. “In the future, I want to continue

says Rino.

two that were supposed to start earlier, but

focusing on what we do best, because there

were delayed, and so we are hoping to market

is always room to improve and a business

dedicated to creating genuine value for its

those in the Spring. We are also going to be

should never feel complacent.

customers as well as the business itself, and

starting our second and third phases on a

“Unfortunately, we have grown to the point

It is clear that Infinity Homes is a company

that dedication will no doubt take it far. As

number of developments in the new year, so

that I don’t get to interact with customers as

Rino concludes: “On a more personal note,

we probably have about four of those that we

regularly as I would like, but I have ensured

I take a lot of pride in the fact that we have

are going to be adding onto the workload.

that when it comes to my team, they always

been able to offer our customers happy

offer our customers transparency in our

homes in the end, especially over the last

the build-to-rent segment, which currently

dealings whether they like the answer

18 months. What really drives and motivates

is a fast growing segment of our business.

or not. We pride ourselves on honesty

our business is the ability to give people

We currently have about 300 units on in our

and transparency, and that has to remain

that sense of security and shelter.” F

inventory that we basically have built and now

consistent.

“In addition, we will be investing further in

manage and own, so I’m excited to see where that development takes us,” he comments.

“We will also continue to provide a great product at an affordable price; it sounds simple, but it’s actually quite difficult to

Security and shelter

achieve in our industry, so we are really

With an acute understanding of trends within

dedicated to that. In addition, I would like to

the housing market, the future for Infinity

continue to grow our business, and remain

Infinity Homes & Co. www.InfinityHomesCorp.com Services: Entry level and step-up housing developer

Homes certainly looks bright. Ruminating on the year ahead, Rino observes: “I think 2022 will be a strong year for us, but because of some of the headwinds that on the horizon, such as rising interest rates, continued rising prices, and the continued lack of skilled labor, you always have to be cautiously optimistic.

It’s great to be confident, but you have always got to brace yourself for downside risk, because that’s how a lot of people got in trouble a couple of years ago. Someone once told me when times are good it’s hard to imagine them going bad, and when they are bad it’s hard to imagine them going good again.

“The industry has had a pretty good run here, especially in the last ten years or so.

Coming out of the recession, up until 2013, consumers were able to buy at pricing opportunities that may not resurface again for an indefinite period of time, and it was an awesome time to purchase. Things started to stabilize around five years ago in 2015, so I am fairly optimistic about this year. There is no question that rates are going to go up, and that is going to have an impact on the market, especially with us because, to some degree, our buyers are a little bit more rate sensitive compared to someone who is purchasing a house for $500,000. That being said, I am sure we are up to the challenge.”

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75

UNILAND CORPORATION

Building with

the end in mind At 96 years old, Uniland Corporation remains family-owned and maintains the same level of passion and excitement for the homebuilding industry as it did when it was first brought to life in 1926

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W

ith only four years to go

residential developer, says company’s Chief

who established the company in the city of

until its centennial, Uniland

Operating Officer Aaron Rosenhaus and

Detroit. Aaron, who now works with his father

Corporation (Uniland) prides

fourth-generation Rosenhaus to lead the firm.

and a supportive team, discusses Uniland’s

itself on being an innovative

In fact, it was Rosenhaus’ great grandfather

best practices, and shares a few projects

MODERNHB.COM

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

that exemplify the full extent to which its

Joint success serves as the glue that has

we listen to the needs of the project team

capabilities: completing third party general

kept the company operating for so long.

members and set expectations early on to

contracting, new developments and the

“The idea is that I don’t succeed unless my

understand each project’s unique goals,”

renovation of multi-family communities.

colleagues succeed, and vice versa. So,

Aaron says. “When my grandfather came back MODERNHB.COM

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UNILAND CORPORATION

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from the second World War, that’s really when

the multi-family industry, making key

there are unique creative opportunities for

this core value began to shine. It was under

investments to grow Uniland property

us to refine our skills.

his leadership that we started opening up our

management, ownership and construction

business conduit to start earning the ability

services,” Aaron says.

for joint venture partners, which successfully carried us through the early 80s,” he says.

In the mid-80s, when the office market

“We have to consider the space in which we are given to work with, for example, when redeveloping an existing property,

Creative approach

you might be confined by the parameters

Fast forward to 2011, when Aaron joined the

of the physical structure, but that actually

declined, Uniland seized the opportunity to

Uniland team, he continued to build upon

allows the opportunity for us to explore

pivot towards land and single-family housing

his family’s legacy by maintaining a clear

new ways to improve the activation of

development. “We would buy raw land,

vision of the end product for each project

each space - maximizing functionality and

develop the lots, and then sell about two-

and is a master at finding creative solutions

providing a high-quality curated product

thirds to other home builders, and build out

to improve tenant experience. “Whether

for the intended user - the tenant(s), all

the remaining third ourselves.

we’re the sole developers, or doing third-

while creating the best long-term value for

party development, restoration, renovation,

the property and specifically the building

or even developing existing structures –

owner.”

“Then, when the recession hit, we found opportunity to pivot our focus towards

Mans Lumber Mans Lumber’s relationship with Uniland Corp, both professionally and personally, has spanned the course of generations. Whether by supplying its projects with rough lumber, windows and doors, interior millwork, or cabinets, the process from start to finish is always wonderful. The entire staff – top to bottom – is nothing short of fantastic. Uniland Corp is the type of partner the company prides itself on being in business with, and looks forward to decades of continued success. Mans Lumber wishes Uniland Corp a proud congratulations on its 95th anniversary!

MODERNHB.COM

79

UNILAND CORPORATION A recent example of this is demonstrated at Uniland’s newest development, Philadelphia Haus located on West

individually metered with minor adjustment

renovation project while lowering a material

required,” he explains.

cost for Philadelphia Haus and in turn

Another example in downtown Detroit is

reallocate those savings into additional

Philadelphia Street, Detroit, which started

Cathedral Towers Apartments, where, again,

out as a dilapidated 120-year-old apartment

the company’s ingenuity and innovation

value-add for Philadelphia Haus.

building. Uniland re-designed the entire

come to the forefront. “We were the

- once we’ve set our budgets, that target

interior floorplan of the building to greatly

construction manager at Cathedral Towers

is concrete. So, if we come under, those

increase unit square footages, create open

Apartments and discovered 34 granite

additional funds are reinvested into

floor plans, add tons of storage, and provide

kitchen countertops were cut too small for

that project, for again, a better tenant

spaces that best meet the needs of today’s

the project. So instead of all that material

experience,” he explains.

modern tenant.

going to a landfill, Uniland redesigned the

“This is another fantastic trait of Uniland

kitchens of a nearby Uniland development,

Shared successes

build with the future in mind. We made sure

Philadelphia Haus, to fit the salvaged granite

A major component to Uniland’s success is

to design the building’s utility systems with

that otherwise would have been thrown

no secret at all: it’s the people. Across its in-

the ability to easily convert it to condos by

away. Uniland was able to minimize the

house network, the business boasts a strong,

providing shut-offs, so the building can be

impact at the Cathedral Tower Apartments

transparent and supportive culture that is

“Uniland does not just build for today, we

crucial to creating its beautiful residential environments. “I mentioned earlier the idea of joint success; this, I think, is what attracts many of our long-term employees. But it’s not just an idea, it’s about demonstrating that across our company, our supply chain, and through our relationships with our clients and partners.

“We also place a massive importance on accountability, both downstream and upstream, and that’s critical to building longterm, reliable relationships with both clients, our team, and business partners.”

In fact, Uniland’s company culture spurs one of the proudest data points Aaron is able to share. “Once an employee stays with us beyond that 18-to-24-month mark, we almost have zero turnover, which is remarkable in today’s age; not only in the construction industry, but in the general labor market.

“When we’ve found an individual that we feel will become vital to our business, we work to make sure they feel valued and enjoy being part of our team. We put in the extra effort to maintain and really hold those relationships close to us. But in order to do that, we have to follow through on our actions by supporting and encouraging each other.

“I’ll give you an example of where this really shone through: we had a project for a senior affordable housing community, in which we were contracted to renovate 60 kitchens in 60 days. So, we’d enter an apartment unit, rip out the countertops and cabinets, install new ones, hook up the plumbing, and get out of there.

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MODERNHB.COM

entire team. Our work is not always as easy

He is incredibly optimistic that the company

per day, and we made a deal with our

“We scheduled this job for one kitchen

as that, but when there is an opportunity to

will continue to thrive in the legacy laid down

employees that if we could beat that

reward our staff for the fantastic work they

by his forefathers for many more years to

schedule but maintain our quality, we would

do, we are not afraid to get in the trenches

come. F

share in the increased profit margins on

alongside them, and then gladly share the

this project, and I’m very proud to say that

fruits of their labor; that’s really what we try to

our crew – with no elevator access in the

do every single day.”

building – were able to renovate 60 kitchens in about 51 days.

“So, when final payment came, there was no hesitation in sharing that profit with the

Overall, Aaron emphasizes how proud he is of the relationships that have been part of

Uniland Corporation www.unilandcorp.com Services: Residential builders

Uniland’s journey, both from an employee, client, partner, and supply-chain perspective.

Crown Windows Proud Partners For over two decades, Crown Windows has proudly partnered with Uniland on projects throughout the country. As a fellow family-owned business, its team celebrates Uniland’s 96 years of quality family-leadership and business operations. Its ongoing dedication to providing unparalleled service makes it a leader in its field.

As community builders for nearly a century, Uniland values quality, and Crown Windows has dedicated itself to providing the best windows for each Uniland project. Its team is focused on ensuring long-term reliability that meets the highest energy standards in the industry. Crown Windows and Uniland continue to build a reputation of quality workmanship on all of their projects by providing windows with high performance vinyl, superior thermal reinforcements, and foam filled frames that reduce the thermal transfer of heat and cold.

Congratulations to Uniland on 96 years of quality, expertise, and success.

MODERNHB.COM

81

LANGE BUILDING CO.

Personal touch

Since 1995, Lange Building Co. has been building homes worthy of the American Dream. As it celebrates 25 years in business, the company continues to offer unparalleled service, with a personal touch

A

s a service-orientated company,

known for its attention to detail, and stunning

I often assist my rough and finish carpentry

Lange Building Co. strives to

portfolio of homes.

crews to assure the project is executed to my

exceed customer expectations of the building and remodelling

82

“I am the owner and operator of the Lange

standard of excellence. I am usually onsite

Building Company. I only take on a select

to answer any questions that my customers

process time and again. As owner and

number of projects each year, and I personally

or trades may have. Being available to

President of the company, Chris Lange takes

oversee each one,” asserts Chris. “I have an

make changes on the fly, and provide clear

a hands-on approach that is as unique as the

extensive background in finish carpentry that

interpretations of the plans, ensures that the

homes he produces. A testament to Chris’

provides me with an exceptional attention to

possibility of re-work and do overs is minimal,”

hard work and expertise, Lange Building Co. is

detail. I am a hands-on general contractor, and

he reveals.

MODERNHB.COM

MICHIGAN LUXURY HOMEBUILDING SPOTLIGHT

Having worked in the finish carpentry

additions, unique finished lower-level projects,

included the removal of our customer’s

business for years, Chris established Lange

and upscale kitchen and bath renovation

existing home, and the construction of a new

Building Co. in 1995. The company has

projects,” Chris confirms.

‘Super Custom Home’ on the same site.”

extended reach to emerge as one of the

Team collaboration

Building continues to grow, with an emphasis

leading high-end designers of bespoke

The company started to see rapid growth as

on the company’s ability to combine personal

homes and renovations in the Midwest. “We

the result of a major project in 2014, as Chris

taste with the latest trends. One recent project

specialize in high-end custom home building

details: “One of our key milestones was the

that highlights Lange Building’s unique ability

and renovation projects. We also do larger

completion of a $6 million project. The project

to create bespoke spaces that ooze with

since converted into an LLC and used its

Now celebrating 25 years of success, Lange

MODERNHB.COM

83

LANGE BUILDING CO. contemporary style is the ‘New York Loft’, as Chris states: “The ‘New York Style Loft’ was an idea that stemmed from my customer’s former residence in New York City. My customer wanted to create a space in the lower-level walk-out area of their home that had the ‘New York City feel.’ They hired Young and Young Architects of Bloomfield Hills, MI to execute the necessary plans and elevations to create this space. Young and Young set Project Architect, Chris Harrington and Designer, Megan Run sat on the task to collaborate with me and the customer to create the space they had imagined.

Trends and tastes “As you enter the new space the Statue of Liberty mural to your right grabs your attention. The staircase has been replaced with black powdercoated steel stairs, which are clad with hardwood steps by Northern Staircase, and a wood-capped steel handrail replaces the original closed wall stairwell. A cityscape mural by Matt Finish Murals runs the length of the wall in both directions.

“At the bottom of the stairs, you can head towards the entertainment center or into the service area of the radius bar, which has a radius overhead trellis detail. The trellis, posts and beams are made of reclaimed barn lumber, locally sourced from Reclaimed Michigan. The bar countertops are concrete, formed and cast on site

by Line Studio Detroit, and the vertical face of the bar is made of weathered corrugated steel panels.

“The entertainment center cabinetry, by Aria Cabinetry, is clad in black metal with a large screen tv mounted over a linear gas fireplace from Bourlier’s Fireplace Inc. A pair of Rustica Barn Doors lead into a mirrored work-out room and the other two barn doors close off the mechanical rooms. The ceiling is blacked-out with the exception of a white painted slatted detail that runs the length of the room, to give the ceiling an interesting contrast of color and texture.

“Around the back side of the stairs is a full bath with a subway tiled shower and a floating vanity with LED backlighting above and below.

Near the bar, a subway exit sign leads you to the custom built-in cabinetry, which flanks both sides of the door that heads onto the patio area and overlooks the lake. With the help of the owners, the architect, the designer and all the trades that collaborated with me on this job, we created a space that exceeded the customer’s expectations.”

The ‘New York Loft’ concept was drawn from contemporary trends in interior design and

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colored by the client’s own interests and

limestone window surrounds, quoin corners

desires. This level of service is standard with

and a bullnose belt detail - all custom made to

stylish homes under its belt, it is no surprise that

Lange, as Chris discusses: “We encourage our

match the existing home,” he elaborates.

Lange Building Co. has continued to see success

customers to engage with current trends in

These projects are centered on the client’s

With such a vast portfolio of ambitious and

despite the turbulence of the last few years.

the housing market, but also to implement their

needs, as Chris asserts: “The attention to

Stepping confidently into 2022, the company

own ideas, to create a space that is relevant to

detail on this project was paramount as

seeks out exciting new projects, as it continues

current styles and unique to their own tastes.

the customer is a GM Engineer and former

to create high-end, high-quality homes.

“We also promote energy efficient designs

plant manager for many of GM’s truck

“The last couple of years have been difficult

and construction methods, as an investment

plants. Working for a person that deals in

for everyone on multiple levels. We are not out

in our planet that also allows the client to

thousandths of an inch is an opportunity to

of the woods yet, but I believe if we all work

mitigate future energy costs. A tight building

put to test my own level of commitment to

together, we can make the world a better

envelope, high efficiency insulation such as

precision and excellence.”

place to live. At Lange Building Co., we will

closed cell foam and high-quality windows

The incredibly high level of quality achieved

continue to provide high quality products

and doors, such as Marvin or Pella and

on all Lange Building Co. projects would not

to our valued customers, by treating each

Anderson, are recommended to create a

be possible without the company’s network

project as if it were our own personal home,”

comfortable home that is energy efficient.”

of efficient and knowledgeable suppliers, as

concludes Chris. F

Chris confirms: “With supplier and contractor

Customer relationships

relationships spanning more than 30 years,

Another project that is emblematic of Lange’s

Lange Building Co. has built solid partnerships

ambitious designs and stylish flair is the ‘Man-

with trusted vendors and contractors. These

Cave’, a site which Chris personally oversaw

relationships have created a smooth pathway

in order to ensure the highest level of detail,

to our shared goal of creating the best

accuracy and quality. “The ‘Man Cave Project’ is

possible product.”

Lange Building Co. www.LangeBuilding.com Services: Custom home builder

a 1750-sq-ft car garage, otherwise known as the ‘Summer Party Room’,” explains Chris.

“The building was connected to the existing home with a 30-foot-long open-air breezeway that created a large courtyard, which we then paved in exposed aggregate concrete. The connection allowed this large new structure to fit in with the existing home that already had an auxiliary garage attached with a portico.

The interior and exterior finishes of the ‘Man Cave’ matched the high-end appointments of the customer’s home.

“The exterior walls were two by eight, which allowed for optimum insulation as the building was heated with a radiant tube heater and prepped for future installations of Mini-Split A/C units. Three large ceiling fans keep the air circulating for summer and winter use. Linear LED lighting fills the space with plenty of bright light for any technical work, while the lighted ceiling fans and wall sconces can be used for a softer lighting atmosphere.

“There is a sitting area with a bay window, large screen tv and sound system, a full bath with tiled shower and a wash tub outside the bath to take care of any dirty working hands. The sitting area was also mechanically prepped for a future kitchen if desired. The exterior finish was brick, to match the existing home, which was built 20 years prior to this addition. The front elevation included MODERNHB.COM

85

NAPCO

The professional’s choice Since its takeover in 1993, NAPCO has gone from strength-to-strength, and the refinishing supplier is now celebrating the latest addition to its European expansion

A

fter NAPCO began serving

vacuum that followed. As NAPCO entered a

up to scratch, he got in touch with NAPCO

professional refinishers in 1979,

period of transition, its previously rigorous

to work out exactly what was going wrong.

it quickly established a name for

emphasis on customer service began to

Discussions took place with the then-owners

itself as a leader in the provision

wane. It didn’t take long before the company’s

and, in 1993, Steve took the decision to acquire

customers began to take notice.

the company outright. It was the dawn of a

of products for training, tub, tile, shower and

86

countertop refinishers. But, after a decade

Enter Steve Coven. Launching his own

new era for the company, now bolstered by

of operation under its belt, the company’s

career as a bathtub refinisher in 1985, Steve

Steve’s desire to forge a refinishing empire of

fortunes slid into sharp decline, following the

was a NAPCO customer from the off. When

his own - one that he himself would be proud

loss of key individuals, and the leadership

he noticed that the level of service wasn’t

to purchase from time and time again.

MODERNHB.COM

Fast-forward to 2022, and NAPCO has

belief in the value of its products, and in its

NAPCO, you have to be experienced,” Sara

once-again confirmed its place among

own ability to create long-lasting customer

confirms. “At some of our competitors,

the top bracket of professional refinishing

relationships. “We come across plenty of

anyone can call up to make a purchase, and

suppliers, defined by its rigorous commitment

refinishers who are keen to switch to NAPCO,

all they’ll be told is to read the instructions

to product quality, and by extension, an

but already have a significant volume of stock

carefully. We don’t do that. Our products

extraordinary emphasis on customer

that they’ve paid for, and which they’ll have

contain potentially dangerous chemicals, and

satisfaction. “We know that without our

to throw away,” Sara reflects. “To them, we say,

we recognize that if the people using them

customers, there wouldn’t be a NAPCO,” says

‘We’ll match that one-for-one with NAPCO

haven’t been properly educated with regards

Sara Laamiri, NAPCO Marketing Manager. “At

products, for free’. We go out to collect the

to the risks, there’s the potential for them to

the same time, we know what we have to

unwanted product from the customer, and

really hurt themselves. It goes without saying

offer - and we’re more than proud to stand

we pay to ship our items back to them. It’s an

that we don’t want that to happen. At the

behind the merit of - an exceptional product

approach borne out in evidence, and new

end of the day, we care about our customers,

range. It’s for that reason that we’re the only

customers continue to capitalize on our trade-

and we want them to use our products safely.

refinishing company to operate a 100-percent

up offer at least once or twice a month, which

We’d rather gain three new customers and

satisfaction guarantee, which we apply to

is great to see.”

miss out on another five, then gain all eight

every product that our customer purchases

and have something tragic happen because

from us. Even if they’ve used the entire bottle,

Setting new standards

if they request money back, we’ll issue a

The company is also a standout among its

complete refund.”

peers for being the only refinishing company

mind that, in 2005, NAPCO launched its

to sell its products exclusively to certified

new ecommerce platform. A move that

professionals. “To be able to purchase from

positioned the company at the very forefront

What’s more, NAPCO combines this with a unique trade-up offer, further underlining its

we didn’t conduct our due diligence.”

It was once again with its customers in

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87

NAPCO of innovation, it was a first among refinishing suppliers, and a revolutionary introduction to an industry that had been hitherto tied to the traditional method of order-by-telephone. Since then, the company has not rested on its laurels, and continues to set new standards across new products and service delivery, typified in the 2018 launch of its Kitchen Renew Waterborne Coating.

“Kitchen Renew is a unique, sprayable waterborne coating for kitchen cabinets and countertops,” Sara tells us. “Because it’s a waterborne product, it’s eco-friendly by nature.

Most significantly, however, it has huge ease-ofuse benefits. The majority of waterborne sprays can only be used on a horizontal surface, because they’ll inevitably run. Nevertheless, our research and development manager has been busy working his magic, and he’s delivered a spray that can hold even on vertical surfaces.”

The unique coating is available in a range of colors from pink to black, thanks in part to the work of NAPCO’s expert color technicians, and the company’s facilities in Skokie, Illinois. “To make our products fully-tintable demands someone with a perfect eye for color. It requires us to be consistently mixing multiple drums of chemicals and coatings on a daily basis,” Sara notes. “Our facilities give us the ability to do that, whether it’s our drum-pumps, our mixers, or the other tools we have in-house to help keep us at an innovative level.”

International presence Although the core of its business rests on the day-to-day activities within its facilities, NAPCO is no stranger to long-term thinking. Since the early days of Steve’s tenure, developing the refinishing skills of men and women from across the country has been a key cornerstone of the company’s business. At the time of writing, more than 100 people have benefited from its combination of classroom and hands-on spray training. “We offer two different types of classes,” Sara explains. “The first is a complete three-day class. If you’re new to the trade, that’s the class for you. We also offer a kitchen-specific curriculum, targeted towards our customers who want to broaden their repertoire beyond bathroom refinishing or add refinishing to their current business.

“Another example of the way we care about our trainees is how we offer continuous support throughout their careers. We offer professional training, but we don’t stop there. We stand by them and offer support with business plans and marketing strategy guides, marketing materials, and

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most importantly all-around tech support. We

expansion of its international business.

would contribute by stacking shelves or by

are also the first to offer virtual tech support.

“It’s always been a part of Steve’s vision to

assembling care packages. We also work closely

Whether that is by phone, Facetime, or Zoom.

make our products widely available in other

with Habitat for Humanity, typically to build

NAPCO’s support is in the back pockets of

countries,” Sara insists. “In the past, customers

furniture and cabinets - or, following Covid-19,

every one of its partners! We will even visit

would have called us to enquire about certain

by donating a portion of our product stock for

them onsite if needed.”

products, but the cost of shipping freight

them to sell in their stores. Of course, we also

across the world was outrageous. Instead,

give local support to certain neighborhoods or

is indicative of the value it ascribes to its

The company’s commitment to training

we’ve pioneered expansion through the use

school-based initiatives whenever we can.”

employees. “For the past four years in a row,

of our training facilities, inviting individuals

In the future, it’s more of the same - with the

NAPCO has been ranked among the 100 best

from other countries to train at our facility

company targeting yet further expansion both

employers to work for in Chicago,” Sara adds.

in Illinois, before returning to their country

domestically and abroad. “We have a ten-year

“Particularly before Covid-19, we ran regular

to open their own distributing facility. As of

goal in place,” Sara concludes. “Over that time,

team-building exercises, and hosted dinners

now, we have distributors in Australia, Japan,

we intend to measure our growth not only

and movie nights. Naturally, the pandemic

Singapore, the UK, the Netherlands, and we’ve

in the number of customers and the volume

has put a dampener on that, but we’re still

just added Denmark. Today, people don’t even

of training that we’re able to provide, but

working hard to keep things fun. We host

need to travel to the US to train. If you’re in the

we’d also like to extend our product offering

cook-outs, or our managers might surprise the

UK, you can go to our distributor there, who

into every area of the home. Currently, we’re

staff by catering-in. People are everything, and

can provide you with all the resources that

focused on two key areas: the bathroom, and

so things like that are really important.”

you need.”

the kitchen. We’re still in the planning phase

It wasn’t just companies’ cultures that took a

with regards to our next target, but some of our

hit during the pandemic. “Covid-19 struck the

Ten-year plan

options include the garage, or flooring. The aim

whole nation,” Sara reflects. “In no way could

This international strategy is as much the

is to give our customers more tools for their

we have envisaged what happened, or how it

product of able and willing partners as it is

toolbox, thereby enabling them to offer a wider

might shape the structure of the company as

the result of top-down decision-making. “We

range of services to their own customers, and

a whole. But, without panicking, we reacted in

do have target marketing on the international

so to grow their business. That achieved, they’ll

the moment. We were thankful to be deemed

front,” Sara goes on. “We might research

keep returning to us, and we’ll be able to grow

an essential business, meaning we could stay

someone who we think could be interested,

in turn.” F

open. To keep our employees safe we did split

within a desirable market, and we’ll make the

shifts, while the office ladies and managers

first contact. In the example of Denmark, we

all worked from home. Thankfully, our phone

were contacted via our existing distributor in

system was already set up to do that, while

Singapore - the individual travelled there to

orders continued to come in through our

train, completed all the required steps, and

website. We can proudly say that we kept

now he’s an official out-of-country distributor.”

every single employee during the entire

To sustain this ambition, NAPCO is keen to

lockdown, and we were able to continue

reiterate its commitment to quality. “Our core

serving our customers without missing a beat.

values at NAPCO are: we care, we grow, we

“Covid-19 also taught us the need to be

solve and we build partnerships,” Sara says. “We

creative,” Sara continues. “We couldn’t do

apply that to our suppliers. If they’re not able

things the way we normally could, whether

to provide us with the quality we desire, we’ll

that be in terms of training, or in our

find another vendor. During Covid-19, we had

engagement with customers. So, having done

to do just that. On the other hand, when a

nothing of the sort before, we managed to

supplier consistently meets our requirements,

put together a six-week webinar for every

we won’t hesitate to stick by them. We have

single one of our departments to help guide

suppliers that we purchase heavily from, some

them through the turbulence and adapt to a

of whom we’ve worked with for more than 15

new way of working. For instance, our webinar

or 20 years.”

for the Finance and HR team discussed how

It’s not all business at NAPCO, however.

to get their cashflow in order within the new

As the company’s core values imply, giving

environment, with an emphasis on forward-

back to the community is another of its

planning. Others focused on how to adjust

key pillars. “In the past, NAPCO employees

our offering for our customers. We pivoted,

have volunteered at the Greater Chicago

and we helped our customers to pivot.”

Food Depository, which provides food for

As restrictions across the world begin to ease, NAPCO recently announced the

NAPCO www.napcoltd.com Products: Kitchen and bathroom refinishing

residents in need throughout Chicago and Cook County,” Sara recalls. “Our employees MODERNHB.COM

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PIRCH

The home

of luxury

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Founded in 2007 PIRCH has gone from strength-to-strength during Covid-19, and is now looking forward to the opening of its latest showroom, set to deliver the very best in luxury merchandising

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PIRCH

W

hen Jim Stuart and Jim

pursued that mission ever since, successfully

heightened emphasis on the home. “The

Manney had to go through

rolling it out across a total of seven luxury

trend is particularly pronounced within

the process of remodeling

showrooms, housing coveted brands in

the luxury market,” explains Steve Smith,

their homes, they knew that

kitchen, bathroom, and outdoor design.

President and CEO at PIRCH. “Typically, our

the experience wasn’t all that it could be. They

Despite more than a decade of operation,

customers probably spend less time in their

believed they could do better – and in 2009,

PIRCH has enjoyed particular growth since

homes than any other demographic. They

they did, founding PIRCH. Its aim was to take

the arrival of Covid-19, with 40 percent

travel more, they eat out, and so they have a

the experiential model traditionally associated

growth in 2020, followed by a doubling of

beautiful home that isn’t particularly lived-in.

with luxury kitchens and bathrooms, and

its business entirely in 2021, as the shifting

Suddenly, when you’re forced to cook at

bring it to appliances. The company has

needs of its clientele brought about a

home seven days a week, you immediately figure out what you don’t like, and you identify things you want to change.”

Customer support A second factor in the company’s recent success has been the existence of its industry-leading installation team, set up to assist with kitchen preparation and appliance specification. As an essential function, it allowed the business to continue operating throughout Covid-19, in order to provide customers with vital replacement services.

“Construction has many variables, and most companies will work to be accountable for as little as possible,” notes David Martinell, Director of Customer Care at PIRCH. “We think the opposite, because we know we can do it better. That’s why we have our own manufacturer-certified installers – fulltime, payroll employees of PIRCH. Many of

There is an unmatched feeling of pride when you receive a note showing you how much someone is enjoying their new appliances, or telling us how much we’ve changed their lives. We’re in the business of showing a customer the things that they don’t yet know they can do – whether it’s a steam oven that can help them bake faster, or a zip faucet that allows them to get boiling, sparkling, and cold water out of the tap instantaneously

our competitors use third-party installers.

We even go as far as to come out a week beforehand in the case that modifications are needed before the installation team arrives.

Likewise, after the sale, our customers will continue to receive the same diligent care and attention to detail from any interaction they have with a PIRCH employee.

“Choosing new appliances, plumbing fixtures, or embarking on a remodel can be a scary, overwhelming process,” he adds.

“Therefore, customer support is absolutely critical in every aspect to ensure aesthetic, functional, financial, and timeline goals

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PIRCH

are met for a project. Whether it’s a new

culinary team prepares amazing food for

refrigerator, or a complete home remodel,

our clients. We want customers to immerse

by making the correct decisions on product

themselves in the experience here in the

selection and type of installation, you can

showroom so that when they leave they

avoid costly modifications or unnecessarily

feel they made the right decisions – both in

extended construction timelines.”

product selection, and in choosing PIRCH.”

It’s a philosophy that extends to the

As Will Dillard, Chief Operating Officer at

showroom, too. The principle behind its

PIRCH, is keen to emphasise, the key is to

founding, the experiential model remains

understand the customer’s perspective. “Our

at the core of PIRCH’s strategy to this day. “I

goal is to help pair each customer with the

am a believer in emotional merchandising,”

products that will best support their needs,”

Steve says. “In our showrooms, we display

he remarks. “There are so many options

faucets, sinks, tubs, even grills in settings

available these days for almost everything

where customers can envision them in their

we have in our homes, that making the

own homes. We have chefs in our stores

right selection can be exhausting. Our team

who will cook using our products, we have

focuses on understanding the lifestyle of

working shower heads, and we have people

each customer so that we can make the best

on hand who can introduce you to the niche

recommendations to suit their needs. We

functions of any given product, in every style

typically start the experience by asking, ‘How

you can imagine.”

do you want to live?’ and then we help the

“We share the same clients as Ferrari, Rolex,

customers navigate from there.”

and Louis Vuitton,” agrees Breann Shumaker, Store Director at PIRCH’s Costa Mesa

Unmatched execution

showroom. “For that reason, our showroom

To bring this luxury experience to life, it goes

has to be inspiring right from the very first

without saying that PIRCH’s business is built

impression. Our products are showcased in

on a set of strong relationships with leading,

well-designed, stylistically trendy live displays.

internationally recognized brands. “Every

We can provide our clients with hands-on

manufacturer wants something different for

demonstrations using the products that

their brand, and at PIRCH, what we deliver

they’re looking to put in their home.

is unique,” Steve remarks. “We display the

“Where else can you go and get a

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product how they want it displayed, and we

complementary top-shelf cappuccino with

can sell it in the way they want it to be sold.

locally roasted espresso beans pulled on a

Our vendors feel very comfortable that we’re

La Marzocco?” Breann asks. “Likewise, our

a good partner, and they want to dedicate

MODERNHB.COM

the resources, provide the displays, and supply us with products.”

Not to be forgotten, is the invaluable

“Before the end of the year, we’ll also be opening up two new distribution centers to help us better serve our customers,” Jeremy

contribution of PIRCH’s staff. “When you walk

adds. “On the install side, we are building

into the showroom, it’s gorgeous and has

new programs to improve our relationships

everything under the sun for our customers

with builder partners and our residential

to see and get their hands on,” says Jeremy

customers, which we believe will make

Prosser, Director of Installation at PIRCH.

choosing PIRCH a no-brainer. Ultimately, we

“But just having a beautiful showroom

hope to become a juggernaut in the industry

isn’t enough. We have some of the most

without question.”

professional and knowledgeable sales staff

For Steve, everything comes back to the

in Southern California, and it starts with

customer. “There is an unmatched feeling

them.”

of pride when you receive a note showing

“Our personalized tours are curated by the

you how much someone is enjoying their

most skilled and professional sales associates

new appliances, or telling us how much

in the industry, bar none,” Breann confirms.

we’ve changed their lives,” he reflects. “We’re

“In plan and design analysis, proposal

in the business of showing a customer the

generation, order processing, product

things that they don’t yet know they can do –

fulfilment, delivery, and installation, our

whether it’s a steam oven that can help them

execution is unmatched.”

bake faster, or a zip faucet that allows them to

Confident in its capabilities, PIRCH is predicting strong performance throughout 2022. “The luxury bracket is different to the

get boiling, sparkling, and cold water out of the tap instantaneously.

“Some of these products are so impactful,

rest of the market,” Steve reflects. “We believe

you can literally design a kitchen around

we’re going to see people continue to invest

them,” he reflects. “It’s an industry with a lot

more money in their homes than they might

of moving parts, but get it right, and you

have done previously. We already have a

become very difficult to compete with.” F

long pipeline of projects, and we’re seeing demand accelerate yet further. To meet that, we’re opening two new showrooms this year: one in Mission Viejo, to be finished in April, and an expansion of our showroom in Laguna Niguel’s Laguna Design Center

PIRCH www.pirch.com Services: Kitchen, bathroom and outdoor showrooms

scheduled to be complete in June.”

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MEAD LUMBER

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Employee owned,

customer oriented With 48 locations across eight states, Mead Lumber continues to provide the best quality customer service alongside its impressive range of home building materials and resources

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MEAD LUMBER

M

ajor building materials supplier Mead Lumber, has really focused on its strengths over the past few years, as

the housing construction market continues to boom. As a modern company with a long legacy, Mead Lumber prides itself on delivering the highest quality, and best value, to its customers. This philosophy has helped the company grow into an industry leader, distributing a wide range of building materials and services to both professional and retail customers across the Great Plains.

Since 1910, Mead Lumber has been a major player in the lumber and hardware

company was wholly owned and operated

terms of product and service offering. Our

market. The company began as a family

by employees,” details Dave Anderson,

building materials are primarily sold to

business, and was later sold to its employees

current President and Chief Executive Officer

new construction, repair, and remodelling

through the creation of an Employee Stock

of Mead Lumber.

projects. We supply building materials,

Ownership Plan, or ESOP. “This switch

Over the years, Mead Lumber has

lumber, doors, windows, millwork,

toward employee ownership took place

diversified in order to provide a one-stop-

across several years, with 28 percent being

shop to customers ranging from professional

insulation, siding, decking, and more.

sold in 2000, and the remaining 72 percent

home builders to everyday consumers,

especially diverse. We have five truss and

changing hands in 2014. By 2015, the

as Dave discusses: “We are very diverse in

wall panel manufacturing plants, and a

“Today, Mead Lumber’s offering is

sixth plant that specializes in solid surface counter tops. The majority of our stores are professional contractor lumber yards, but some locations, for example in our Rapid City, South Dakota, market, include Client: TREX AD: CC Job Number: TREX1815 Job Name: DEALER HALF PAGE PRINT Publication: Date Produced: 03/23/22 LIVE: TRIM: 3.5039” X 5.1575” Bleed: N/A Color: 4C

hardware stores. We run the gambit from actual retail hardware stores to contract lumber yards and manufacturing operations. On the manufacturing side, we have a number of door shops.”

Strong core team Maintaining expertise in a range of products and services, whilst operating within a single market, has allowed Mead Lumber to expand its footprint, and become a well-known name amongst lumber professionals and home builders alike. As Dave explains: “Today we have 48 store locations across the ‘Great Plains’ states. Our furthest North-West location

Building memories with every project. We see it too.

would be Montana, out in Red Lodge. We also have a large presence in the Rapid City,

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Black Hills area of South Dakota.

“Our footprint extends in the other direction too, over to the East side of South Dakota into Yankton. We have a couple of locations in Colorado, and those sites are

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responsible for our South West operation.

We are located in Ames, Iowa, reaching as far south as Ada, Oklahoma. We also have

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3/23/22 4:43 PM

nine locations in Kansas, and 16 in Nebraska.”

Building this scale of infrastructure takes time, and indeed, Mead Lumber has been operational for over a century. In that time, it has developed an internal structure that has played a significant role in its growth. As Dave enthuses: “Mead Lumber definitely has a few secrets of success. Number one would be our people. We have a really strong core team, full of high-tenured folks that have been with us for years.

“The second asset that has proved important time and again is a real entrepreneurial spirit. We have a vast

Client: TREX AD: CC Job Number: TREX1814 Job Name: DEALER HALF PAGE PRINT Publication: Date Produced: 03/23/22 LIVE: TRIM: 7.1654” X 5.1575” Bleed: N/A Color: 4C

Trex® Trex®, the world’s largest manufacturer of wood-alternative decking and railing, and leader in high-performance, low-maintenance outdoor living products, has introduced an innovative app that enables homeowners and contractors to bring deck design visions to life before building.

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MEAD LUMBER One of my main goals is to create and increase company value. Our ESOP is really about people, and so we are looking at smart, strategic growth that will benefit everyone within the company.

The industry today is pretty ripe with opportunity, and we plan on making the most of that

growth it has seen in recent years. “We are always looking for growth, but within that we want to maintain the ‘family feel’ that Mead Lumber started with,” asserts Dave.

“We don’t want to lose sight of the Mead family legacy, and the culture that came with it. Even though we are a large company, with numerous locations and over a thousand employees, we still want to maintain close

footprint, so each of our store managers,

The ownership structure also adds a lot to

relationships with one another. These

across 48 locations, are running their

the cultural positives, because employees

relationships are foundational to Mead

own business with the support of our

feel a lot more empowered.”

Lumber’s success, because, at the end of the

corporate structure. It definitely requires

At the core of Mead Lumber’s success

trust, communication and hard work, but

is its working culture, which has kept the

ultimately gives us the best of both worlds.

company cohesive despite the considerable

day, we are a sales organization.

“It really always comes down to relationships. Relationships between us and

Quality Edge Congratulations to Mead Lumber and all its success over the years. Quality Edge is thrilled to have the opportunity to grow with such an incredible company as Mead Lumber. It is proud to serve Mead Lumber as one of the largest exterior metal building products suppliers with its smart and sustainable designs, best-in-class products, and attentive customer service. It looks forward to the future, and will continue to share its sustained commitment to serving customers and helping build communities. Learn more about Quality Edge at www.qualityedge.com

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our customers, and then internal relationships

and so we did a lot of Covid-19 related

and supply side constraint issues have been

between colleagues. The ESOP culture of

things for our employees to help them stay

particularly prevalent for the last few months.

ownership kind of allows everybody to row in

safe and financially stable. With the increase

Commodity price fluctuation is still something

the same direction,” he elaborates.

in activity, we had to make sure customers

we are trying to manage, so it was important

were safe also; a number of our stores began

at the time that we had honest conversations

offering curb-side delivery, for example.

with customers about what was happening

The company’s tight-knit community came together during the Coronavirus pandemic, and this has ensured the

“We still tried to provide a customer service

with supply.”

company’s ongoing success. As Dave

experience for our customers that worked for

reveals: “In all 48 locations, across eight

them, but inevitably difficult conversations

has made numerous efforts toward

In addition to diversifying, Mead Lumber

states, our stores were considered essential.

needed to be had. A lot of our customers on

modernization over the last few years that

This was incredibly important during the

the supply side are professional contractors,

now put it in good stead for the future. “About

pandemic, because it meant that we didn’t have to close down any of our locations.

Like everyone, we were scared and unsure of how to proceed. Back in spring 2020 we were making contingency plans regarding what could possibly happen as the result of Coronavirus, however we soon realized that this was a real boom for the industry.

“All things pandemic related, such as working from home and mortgage assistance, really led to a spike in demand for housing supplies and materials. Mead Lumber really benefitted from being in an industry that people wanted to come to. A lot of our markets are particularly busy right now because people are more in control of their working environments; you can work from anywhere, so naturally you want more room, a better cost of living, and with that, a lower cost of housing. We are located in regions with a lot of available space for these kinds of projects, which has been a real positive for us over the last few years.”

Modernization efforts Even during an unprecedented housing boom, Mead Lumber ensured the wellbeing of its staff and customers every step of the way. As Dave confirms: “Obviously, we had to make sure we had safety protocols in place.

We had to be really careful about our people, MODERNHB.COM

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MEAD LUMBER

five years ago Mead Lumber switched to a new ERP system. Our growth from there has been built on acquisition activity and a new greenfield location start-up. We have developed a corporate structure in order to manage our size, this helped with standardizing product offering and maintaining company-wide vendor relations.

“Many of our suppliers are of a similar size to us, and therefore we developed distribution centers, which would prevent the supplier having to drop materials off to numerous small locations. These distribution centers are in Rapid City, South Dakota, and Grand Island, Nebraska; they make it easy for vendors to make one large drop, which is in turn distributed to our smaller locations across a wider region.

“In order to improve overall satisfaction in terms of our suppliers, we have maintained consistent processes, policies and procedures. We have also added value to our stores in the form of new systems, branding and avenues for communication. These changes will continue to take the overhead burden off of individual stores, allowing their managers to focus on customer satisfaction.

Ideally, the stores should be focused on selling products and services, and building customer relationships. Corporate and HR,

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on their end, can support this by making

“I think our path forward will be similar

we have got; it’s really because of the

sure that administration, purchasing and

to what we have done in the last five to

relationships that they have built with our

supply is all taken care of,” summarizes Dave.

eight years. It is likely that we will continue

customers that Mead Lumber has grown

growing, and from that we will add value

into the company it is today. As we continue

placed Mead Lumber in an incredibly strong

for the benefit of our employee owners and

moving forward, it’s important to never lose

position for 2022 and onward. As Dave

customers alike. I think our challenge is to

sight of that.” F

asserts: “One of my main goals is to create

maintain our working culture, even as the

and increase company value. Our ESOP is

company gets bigger.”

Successes over the past few years have

really about people, and so we are looking

It is clear that Mead Lumber has a bright

at smart, strategic growth that will benefit

future ahead of it, largely due to the

everyone within the company. The industry

company’s working culture, and employee-

today is pretty ripe with opportunity, and we

owned structure. As Dave concludes: “We

plan on making the most of that.

are only successful because of the people

Mead Lumber www.meadlumber.com Services: Building materials supplier

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MODERNHB.COM

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ALL ABOUT HOME DESIGN

The complete build

Launched in 2014, All About Home Design has taken the home building industry by storm, sweeping local awards, and masterminding some of the most beautiful developments across Colorado Springs

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Images credit Laura Polen

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ALL ABOUT HOME DESIGN

A

ll About Home Design is a

area, delivering a complete one-stop shop

the cost-plus business model,” Kim says.

company that’s been long in the

service. “With an uncompromising eye for

“Ultimately, the homeowner drives the total

making. With over 35 years of

detail, a passion for quality and creativity,

price, and there are no hidden fees. The client

experience, Scott Maynes spent

we’ve learned what it takes to turn a client’s

sees every estimate and receipt from the

decades building homes and commercial

dream into reality,” says Kim Davis, Interior

vendors, and we have a set percentage fee

structures across California and Nevada,

Designer at All About Home Design. “Scott’s

on what is spent. Every selection is approved

resisting the plea from his sister, Karen Jones,

experience in land development and

by homeowner ahead of placing the order.

to join her award-winning interior design

building across multiple geographical areas,

“On top of that, we have a reputation for

business, based in Colorado. Eventually,

has given him the ability to build just about

attention to detail,” she goes on. “We strive to

however, Scott came round to the idea,

any home on any lot.”

design and build a one-of-a-kind home for

moving to Colorado Springs to launch

But Colorado Springs is competitive

the premier home building and design

ground when it comes to builders and

warranty, as do our trade partners. We know

company. The pair embarked on their first

interior design. The question is: what sets

the importance of quality – that’s why we

business venture together in 2014, designing

All About Home Design apart? “We provide

always recommend top-rated products for

and building a custom home in Black

complete transparency to our clients, using

efficiency, safety standards, and recognized

Forest. It was a landmark project, securing the company a total of six awards at the Housing & Building Association of Colorado Springs (CSHBA) Parade of Homes for that year, including ‘Best Overall Home’ and the ‘People’s Choice Award’.

Following up on the success of 2014, All About Home Design has established itself as a recognized custom home builder in Colorado Springs and the surrounding

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each of our clients. We provide a one-year

sustainable resources. These include high efficiency appliances, low VOC paint, Canadian based Sagiper products, solar, radiant heating, and much more.”

Stunning example One recent project of significance for All About Home Design is its Flying Horse North development. Completed last year, it brought the company yet another nomination at the 2021 Parade of Homes Awards. “This stunning 9000-square-foot home backs onto a golf course, reflecting a mountain modern resort vibe, with a contemporary industrial twist,” Kim reveals. “One addition that truly sets it apart, is the 8500-square-foot entertainment barn, which includes an official sized two-lane bowling alley, a future wet bar, a pickleball court, and an upper loft bedroom suite.”

But the experience doesn’t stop there.

“When you walk through the front door of the main home, natural materials ranging

As builders and designers, our highest priority is to bring our client’s forever home to fruition. When one home built by us just isn’t enough, we also have clients for whom we’re building subsequent homes. It’s a huge compliment to see homeowners return to us for projects of such importance, and we are grateful

from European white oak wide plank flooring, and custom cabinetry, to exposed metal beams, and two-story limestone fireplace, temper the dramatic interior, making it warm and inviting. From the entry, you see through the great room’s impressive 23-foot-wide wall of electric sliding-glass doors,” Kim continues.

“It’s a design that gives you that truly insideoutside feeling. Coupled with the sounds of the water feature, it transforms the home into a resort-like oasis.

“The stunning dining room is a fully heated and cooled conservatory, showcasing a twosided stone fireplace. The ambience in this space at night is mesmerizing, with twinkling bistro lights overhead,” she adds. “We’ve provided a curated style with muted hues that change subtly from room to room. The mix of metals, weathered wood, black framed windows, marble tile, and the amazing glass storefront gives it an edge. We are very proud of our trade partners, including Interiors by Bri, who provided the decor for this stunning home, and feel that everyone came together to create something unique and special.”

Valued partners As Kim’s description suggests, All About Home Design is committed to bold, memorable builds and designs. “It’s our mission to stay ahead of the curve, and to provide innovative products that are MODERNHB.COM

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truly cutting-edge within the industry,” she insists. “To achieve that, we are always on the lookout for new technology. In this, the value of our trade partners cannot be understated. It’s through their expertise that we’re introduced to the very latest, exciting developments within the industry. If we want to continue to drive forward our success, it’s our responsibility to develop long-lasting relationships with them, and to further that collaborative spirit.”

Not everything is about the build itself, however. As Kim points out, one unique challenge when it comes to building premiere homes within Colorado Springs is the absence of land to build upon.

“We are always on the lookout for lots in different parts of the Springs, but most are bought up quickly,” she concedes. “We are currently building in the areas of Broadmoor Spires, Broadmoor Resort, Kissing Camels, Grandwood Ranch, High Forest Ranch, Black Forest, Forest Lakes, South Douglas County and Flying Horse North.”

Higher demand This competition for land once again underlines the value of All About Home Design’s industry partnerships. “We’ve partnered with a few well-established realtors, who keep us in mind when new listings come up,” Kim says. “One of the realtors, in fact, is the homeowner of

such as lumber and steel, and we pass that

there are more obstacles now, the demand

one of our past parade homes. These are

information onto our clients as best we can,

has been higher. We are looking forward to

experienced professionals who know the

keeping them informed of any changes

another amazing Parade Home this coming

caliber of home that we can provide. They’re

that can impact our project delivery. We

September, and we will continue to push our

excellent at matching us with clients who are

haven’t experienced much down time

creative boundaries.

an ideal fit.”

within our office due to the virus, but our

Like the rest of the US, Colorado Springs

“As builders and designers, our highest

sub-contractors have been short-staffed at

priority is to bring our client’s forever home to

was hit hard by the arrival of the Covid-19

times, which is something we’ve had to work

fruition,” she concludes. “When one home built

pandemic in early 2020. For All About Home

around.

by us just isn’t enough, we also have clients for

Design, it was yet another challenge at an

“Beyond that, there are other factors that

whom we’re building subsequent homes. It’s a

already difficult time for trading. “In recent

we take into consideration, which are specific

huge compliment to see homeowners return

years, we’ve seen a real explosion of people

to Colorado,” Kim notes. “The occasional snow

to us for projects of such importance, and we

moving to the area,” she explains. “As a result

and freezing temperatures can be quite a

are grateful.” F

of that, costs are being driven up at a time

hurdle to overcome. Nevertheless, with our

when issues across the supply chain and

years of experience, it’s something that we’re

trucking industry are already inflating the

now quite adept at handling.”

cost of materials.

“As with businesses across the country,

As the effects of the pandemic begin to recede, All About Home Design has a busy

longer lead times have made it necessary

year in-store, with several new homes set

for us to order products much earlier,” Kim

to break ground. “The number of homes

reflects. “We’re having to stay on top of

in the pipeline for 2022 exceeds that of

the ever-changing value of commodities,

any year prior,” Kim tells us. “Even though

All About Home Design www.allabouthomedesign.com Services: Luxury custom home builders

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BEACHWALK HOMES

Coastal construction made contemporary As one of Connecticut’s leading premier homebuilders, BeachWalk Homes combines its uniquely modern style with quality craftsmanship and a sea view

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BEACHWALK HOMES

F

ounded on decades of experience

as President and Founder, Oscar Leal, discusses:

and transparent. These factors have continued

in the construction and renovation

“Since 2012, we have been involved in over

to separate us from other contractors. As

industry, BeachWalk Homes

100 new builds and renovations across coastal

an example, our custom clients receive

(BeachWalk) is known throughout

Fairfield and Westport. In the beginning, I

detailed reports on all expenses, and

Fairfield County, Connecticut, for its masterful

was doing the design, permitting, project

budget reconciliation reports, as well as full

craftsmanship and striking aesthetics. Each

management and any other non-carpentry

transparency on our project management fees.”

BeachWalk home is a celebration of hand-

work that arose. Today, we have someone

crafted, high-quality construction, motivated

dedicated to billing, three project managers,

foundation for BeachWalk Homes, as the

by creativity and personal style.

and an office assistant. We also have robust

company was recently awarded the HOBI

processes, and a strong working culture.”

(Home Building Industry) Award for best

Established in 2012, BeachWalk Homes was

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These values have clearly provided a solid

a venture inspired by an enduring passion

The success of BeachWalk Homes is rooted

for bespoke, handmade construction. The

in three founding principles, as Oscar affirms:

first awards run. The accreditation celebrates

company specializes in superior quality

“When BeachWalk was formed, our goal was

BeachWalk’s custom design and build work,

shingle-style homes, whilst also managing

to achieve a higher level of professionalism by

something the company specializes in. “We

large-scale renovations on existing properties,

being extremely organized, communicative,

take on a wide breadth of projects throughout

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spec house under $1.5 million, during its very

the company, however our primary focus is

Street, a small cul-de-sac in Fairfield that is just

architecture that characterized the street, and

new construction, where we both design and

walking distance from the beach. Over the

the end product is a gorgeous, light-gray home

build the project. Some of the homes we build

course of less than two years, we had built two

with sweeping lines and distinct black windows.

and sell, others are for custom clients. These are

new custom homes on that street, as well as

Stepping inside, the home is open, modern, and

typically coastal homes in the 3000-to-5000-

one major renovation. The opportunity arose

exudes coastal vibes without any of the kitsch

square-foot range,” Oscar details.

for us to acquire a lot neighboring our recently

one might associate with a ‘beach’ home.”

completed new home. We were excited to

These projects make up only a small portion

Forward-thinking approach

continue our improvement of this quiet, well-

of BeachWalk’s extensive and impressive

The company’s award-winning home, on Millard

located street with a new home of a distinct,

portfolio. Following on from its award-

Street, CT, is emblematic of BeachWalk’s stylistic

but complementary style to those we had

winning work on Millard, the company began

flair, and high quality, as Oscar enthuses: “We

previously completed. The design was very

construction on one of its most unique and

won the HOBI Award for our work on Millard

much in-keeping with the modern, shingle-style

creatively designed projects, at 161 Pratt Street.

East Haven Builders Supply “BeachWalk Homes, LLC has had a relationship with East Haven Builders since the very inception of the business. In 2012, when BeachWalk was just an idea, our sales representative, Robert Ciccarelli believed in our mission and approach and gave us his time and energy. Since that time, BeachWalk has steadily grown, as has the relationship. East Haven has always provided extraordinarily competitive pricing and insights into the supply chain, which is more important than ever in the current environment. Our sales representative and the in-house engineer at East Haven have proven to be valuable resources, researching answers for us and helping educate our team on products, product changes, and other arenas. They look out for our best interests and treat us as a partner. This is exactly the kind of supplier and subcontractor relationship we try to build, and East Haven has made it easy to do so.”

Oscar Leal BeachWalk Homes, LLC

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BEACHWALK HOMES

so that allowed us to be more creative and

our mission is a continuous focus on process

unconventional with the design. We brought in

improvement. This is related to almost every

before we even broke ground, an interested

some incredibly unique lighting, used splashes

element of our operation, from how we

and creative buyer asked us to work with them

of surprising colors, and had fun with some

communicate with clients, to checklists for

to tweak it to their style. The dark gray color,

ceiling treatments. The end result reflected our

monitoring the work being done, and the

metal roof accents, and mixed siding (board

client’s design sensibility incredibly well, and we

adoption of new software. We are currently

and batten and clapboard) were the result of a

all loved it,” he elaborates.

working on a new software package that

“It was a really fun project,” states Oscar.

“It had been intended as a spec home and,

close design collaboration with our client.

“The interior of this home was a lot of

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Continuously seeking to innovate, and improve its operations, BeachWalk Homes

fun for us. We were working with a specific

takes a critical and forward-thinking approach

client, who had an adventurous design spirit,

to construction. “The most important part of

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allows our clients to view progress photos, budgets, selections, and more, via an app.

“We believe it’s incredibly important to be process-focused. There are a lot of moving

parts in the building industry and you must

No, we are buying existing homes in

end of the day, these efforts are designed

have clear processes, tools, and sufficient

existing neighborhoods close to town and

to make our clients experience as smooth,

professional staff to keep everything moving

redeveloping those lots. This is definitely a

enjoyable, and cost effective as possible.”

efficiently,” Oscar affirms.

more environmentally friendly way to build,”

These values are held by BeachWalk’s entire team. Working through shared values,

Oscar highlights.

As Oscar suggests, the coming months hold

As BeachWalk Homes continues to grow, and establish its presence in neighboring coastal communities, it carries with it a belief in honest

and a mutual love of the craft, has fostered a

a great deal of potential for the company: “We

craftsmanship and high-quality construction.

positive and effective company culture. “It’s

are currently wrapping up on a larger home

Oscar concludes: “We produce one of the last

important that we work as a team so that we

than we traditionally do, which was quite an

large scale, handmade products in the world. We

can motivate and manage our sub-contractors

adventure. Additionally, we are working with

love the craftsmanship, natural variability, and skill

effectively, and offer a high-quality service to

a client on a modern single-story home with

that it takes to do this. In a world where more and

our clients.

sheets of glass, hemlock siding and unique

more things are mechanized, virtual, or factory-

roof lines. These forays into different areas

made we are very proud to produce a handmade

with people who take pride in what they do,

teach us a lot, bring us new supplier contacts,

product that requires the choreography of

and get along with each other. A team like

and further hone our skills.

hundreds of skilled craftsmen.” F

“My focus has always been on working

that shines, and our clients can’t help but be

“Our goals for 2022 are to continue

impressed, particularly when you couple that

growing at a measured pace, whilst also

with our ongoing focus on communication,

refining the processes that we have been

organization, and transparency,” Oscar reveals.

instituting since the start of the pandemic.

We have brought our communication,

Handmade products

budgeting, and project management to

This sense of community extends to

the next level in order to handle the rapid

BeachWalk’s suppliers and subcontractors,

changes happening in our industry. At the

BeachWalk Homes www.beachwalkhomesct.com Services: Custom-built homes and renovation

as Oscar states: “We work very hard to let our suppliers know we view them as part of our team. We bring them in on the details of how we do things, treat them with respect, and are always grateful for their keeping an eye out for our best interests. Unlike many builders, most of our supplier and sub-contractor relationships are very long standing.”

As a process-focused company, BeachWalk Homes uses its operational efficiency and precision to ensure its homes are energy efficient, all the way through the construction process and beyond. “As a team we are very focused on efficiency. When it comes to the environment and being green, energy efficiency has been our biggest focus. The hydronic heating systems we use have 99 percent system efficiency, and the sealing and insulation methods we use continually show our houses are remarkably tight.

“By keeping our energy usage down we are saving our clients money, improving the value of their homes, and being kind to the environment. However, there are so many ways we are trying to be good stewards of the environment. For example, we mostly do what is called ‘infill’ building.

We are not buying tracts of empty land further and further out from town and developing them, which is particularly harsh from an environmental perspective.

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BALD HEAD ISLAND BUILDING GROUP

Outlasting the storm

Specializing in new home construction and custom builds, Bald Head Island Building Group is passionate about both the island in which it resides, and the homes that occupy it as it strives to deliver the best service for its clients

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T

he only way to get to Bald Head

President of Bald Head Island Building Group,

colours paints the village. “It’s a place where you

Island, which can be found off the

the beautiful, pristine island is a place where no

make friends; it’s friendly and you don’t have

coast of North Carolina, is by boat.

tree over six inches can be cut down, no two

to get caught up in the crazy world of egos.

According to Rod Hyson Senior, the

houses are the same, and a vibrant palette of

Everyone gets along really well here,” he says.

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our business opportunities enticed us to become a developer in Brunswick County, which, at that time, was one of the fastest growing counties in the US. There was a lot of new construction taking place as people were moving to the area from the north, so we joined in and started building condominiums and private residences,” he says.

Helping to rebuild Over the years, Bald Head Island Building Group became a major property management company, providing up to 55 homes for vacationers, as well as specializing in repair and maintenance on the island. Then, sadly, along came Hurricane Florence, which dealt 36 inches of rain, and gale force winds for seven days, inundating the island with major damage. “At that point, there were only 950 homes on the island, and at least 250 became uninhabitable. We took care of the homes we managed, and then national companies came in after the disaster and began tearing houses apart, stripping them down to the studs,” shares Rod. “There weren’t a sufficient number of home remodelers or builders on Bald Head, and owing to the fact that our homes were severely damaged - as were many of the properties - we decided to re-enter the construction business in a big way, which led “Over the next couple of years, we decided to

us to form Bald Head Island Building Group as

owner, and as time went by, the business

The residential builder began as a property

jump into the building phase with a partner.

a general contractor. During that period, we

dipped its toes into real estate, entering 1998

From 2000, we built 17 homes. Initially they

rebuilt about 15 homes, and began creating

as an independent management company.

were of steel frame construction, and then

individual residences for owners on Bald Head.”

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BALD HEAD ISLAND BUILDING GROUP Rod is incredibly proud of the homes that have been erected and restored under his company’s name. He mentions one home in particular that is blessed with breath-taking views of the island’s marshlands, as well as the ocean. “As a matter of fact, we are nearing the point of placing the sheeting on the roof. It will be one of our signature builds, as we are utilizing highly state-ofthe-art building materials. The home is a two-bysix exterior stud construction, with a metal roof, and foamed insulation throughout, which adds a lot of durability and strength to the structure, and, on top of that, it is located about an eighth of a mile from the ocean,” he says. Rod adds that the business has to ensure its houses are as sturdy as possible to stand in the face of storms that frequently hit the island.

“It will be a great home; almost 3000-squarefeet, with decks throughout the exterior. We will also be building a crofter, which serves as a standalone part of the home, with a master suite in it, and where golf carts can be housed underneath,” Rod describes.

Employees first In order to bring together the success of projects like this one, Rod, with the help of his son Rodjr his business partner, have recruited a strong team of folks that share the same philosophy as the father-and-son duo. “We believe that if we take care of people, they will take care of us, and I feel that this is how our business has continued to succeed. We try to have fun, and we also try to make money, but most importantly we want to satisfy our clients. So as long as everyone is happy and doing what they love, then that’s what really counts. From my time working with this business, I can see that our operation has truly impacted Bald Head, and honestly, the time when that has been so evident has been during the pandemic.

“You have to remember that the only means of transportation to get here is by ferry, and during a time where traveling was prohibited, we became an incredibly isolated community. On top of that, there was social distancing and all the supply chain issues we faced; it dramatically increased our cost. For example, what normally takes a half-an-hour boat ride to get to Bald Head, very quickly became two hours. So, we emphasized to our employees that we would pay them when they got to the ferry, not when they landed on the island. It slowed things down a little bit, but we managed to get through it, and fortunately, we didn’t lose any of our people, and that is all

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owed to the fantastic culture that we try to

architect, and, overall, meet their objectives as

remain a premier builder that offers state-of-

create here,” Rod informs us.

the home buyer.

the-art services to deliver a quality product,” he

In the best interest of his crew, Rod

“Many of them rent out their homes, so

encourages anyone who shows signs or

having a company that can advise them on

symptoms that they don’t feel well, to feel

what makes their home attractive to renters

secure and comfortable enough to go home

is what will continue to keep us going.

and look after themselves. This, he says, has

Ultimately, we want to minimize the need for

been a true testament to the company’s

them to be on-site so that when they do join

culture in which the business puts its

us, we can spend that time working through

employees first, no matter what.

the final details of the home, so that the job

For the remainder of the year and beyond, Rod is looking to ensure that his company

concludes. F

gets done a lot quicker,” he emphasizes.

For Bald Head Island Building Group, its

maintains an ethic of excellent communication

clients are friends. As Rod reflects on the

with its clients in order to overcome any

possibilities of his company’s future, he wants

logistical issues that it faces to bring a project

to ensure that his friends receive the best

together. “When we began building homes

experience in making their dream homes

with our partners in 2006, one of our concepts

a reality. He concludes our conversation

was to create a seamless process, especially

by noting how proud he is of the work his

since most of our clients are not residents on

son and the business’ team have put into

the island. So, we have to rely on the internet,

securing the success of being one of Bald

and be able to communicate efficiently. Our

Head’s favorite residential builders. “We’re

goal now is to refine those capabilities and help

going to continue to serve the property

folks pick out their lot, work closely with the

management and home building sector, and

Bald Head Island Building Group www.baldheadislandrentals.com/ bald-head-island-building-group Services: Residential builder

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119

CAPRELO

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The optimum move Relocation management company CapRelo discusses its end-to-end service, the importance of having a team of supply-chain professionals, and the challenges of doing business amid market volatility

We’re exploring anything with the potential to deliver benefits back to our relocation business, and to help expand our environment of operation. Improving our understanding of that will help us to grow, and to deliver larger relocation programs around the globe

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CAPRELO

W

hile moving to a new job in

What do I do now? I have a home to sell! I’ve

US, and beyond. “The employee will receive

a fresh location might seem

got pets to move! What about my wife, or

their relocation package,” Chris continues.

exciting for an employee, the

my husband – they’re not going to know the

“It’ll read: Call CapRelo. They will, and they’ll

prospect of picking up sticks

area, and they’re going to need help finding

be put straight through to one of our

and leaving everything behind can be awfully

a new job in this new market. What activities

counselors. We’ll be ready for them, and we’ll

daunting. As Chris Owens, Global Director,

am I going to participate in, to get to know

let them know that they’re supported. ‘If your

Supply Chain at CapRelo, puts it: “I’ve got a

the city I’m about to call home?”

company policy includes home sale benefits

relocation package, with a bumper salary. My

Enter CapRelo. For 25 years, the multi

– that’s where we’ll begin. Have you reached

family are coming along, and everything’s

award-winning relocation management

out to a real estate broker? No? Well, we have

great. My employer says, ‘I’ll see you in six

company (RMC) has been successfully

someone that we utilize and trust in that

months!’ – but then, the realization hits me.

relocating its clients’ employees across the

market, we’ll reach out to them for you’. We’ll walk through the process step-by-step, until the completion of the relocation, providing everything they need to acclimatize to their new environment.”

Dedicated team As the director of CapRelo’s supply chain and procurement operations, Chris’s role is to source, negotiate and secure formal relationships with the company’s variety of service providers in order to meet client needs, drive efficiencies, and extract value.

A supply chain professional of 38 years, his own experience speaks to a unique point of difference for CapRelo: its people. “Most of our competitors have relocation-specific and trained staff, who also do supply chain,” Chris

The story of Colonial Savings, F.A. is a profoundly American one. Returning from World War II, James S. DuBose founded Fort Worth Mortgage (now Colonial National Mortgage) in 1952 to provide residential home loans to the growing post-war communities of North Texas. What began as a two-person shop grew steadily over the next few decades, fueled by DuBose’s enthusiasm and relentless focus on one goal: To deliver the most competitive home loans with the most personal service.

In 1972, DuBose purchased Colonial Savings, a Savings & Loan located in Lewisville, Texas. He now had an expanded financial portfolio with which to operate and he took immediate action. After moving Colonial Savings to Fort Worth, he expanded the company to originate mortgages throughout the Southwest and beyond. At the same time, DuBose recognized the value of integrating the services he offered his customers. By offering banking and mortgages under one corporate roof, he gave his customers a more convenient method for handling their personal finances. The concept flourished.

Today, the Colonial family of companies is a comprehensive, national financial corporation with more than 650 employees, offering award-winning mortgage services in all 50 states. It is particularly proud of the long tenure of many of its employees, indicating Colonial as not just a great place to do business, but a great place to work as well.

With a mortgage servicing portfolio of approximately $23 billion and total assets exceeding $1 billion, Colonial is among the largest mortgage servicing companies in the country. The company is privately held - by choice - ensuring its focus remains on its customers and not the expectations of Wall Street.

In 2022, Colonial reaches an important milestone, celebrating 70-years of business. While so many things have changed over the past seven decades, one thing that still remains is Colonial’s dedication to deliver the most competitive home loans with the most personal service to its customers. Still regarded as one of the most sound and stable financial institutions in the nation, Colonial’s core values of Empathy, Proficiency and Integrity are woven into the very fabric of the organization. Colonial has received numerous awards throughout the years, including recognition as one of the strongest financial institutions in the country, a number of mortgage servicing awards and accolades for being a great place to work.

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MORTGAGE Simplified Moving can be stressful, but securing your mortgage financing is made easy with Colonial. Our dedicated Relocation Division has a talented team of relocation mortgage specialists who understand the unique needs for our relocation partners and their employees.

Now that’s Mortgage – Simplified!

About Colonial • $1,000 on-time closing guarantee (certain restrictions apply) • Wide range of home loan programs including Conventional, FHA, VA, First-Time Homebuyer, Jumbo, Refinancing and more • One-time close construction loan • Highly competitive rates and flexible terms • Retained servicing on 94% of the loans we originate, so you know who to call with questions about your loan • Personal attention from a professional Corporate Mortgage Specialist assigned to your account Visit CNMRelocation.com To Learn More!

Chris Lauterbach, Relocation Manager NMLS 190743 P: 936-718-1997 Chris.Lauterbach@GoColonial.com www.GoColonial.com/ChrisLauterbach

Justin Smith, Relocation Manager NMLS 190746 P: 214-425-3133 Justin.Smith@GoColonial.com www.GoColonial.com/JustinSmith

YEARS STRONG

Rates and terms are subject to change without notice. This is not a firm offer of credit or a pre-approval. All applicants are assessed following a completed application. Colonial National Mortgage is a division of Colonial Savings, F.A. NMLS 401285.

CAPRELO

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notes. “But at CapRelo, we have a dedicated

component of the move. Let’s take finding

From there, it can go one of two ways. If

team of certified supply chain professionals

a home. Home prices are on the rise, and

the RMC delivers, it’s a great experience,

with a strong track record within our industry,

transferees are more likely to rent verses

reinforcing the employee’s choice to move

who understand that their role is about far

buy,” Chris points out. “We have to go back

to that company. Conversely if it goes bad,

more than identifying the best widget.

to our clients and explain that they might

for whatever reason, there’s a real risk that the

“Instead, we’ll work in concert with our

need to change their behaviors given the

company is spending over $100,000 to move

clients,” he counters. “We’ll discuss with them

everchanging factors involved. Equally, we

an employee to a new market, who’s just

regarding what the weighted scoring should

have to manage the transferee’s expectations:

going to head off to one of their competitors.”

be for components such as price, scalability,

maybe you won’t be able to live in downtown

coverage, and customer satisfaction. From

Manhattan, but there are options across the

forward to some exciting innovations. “We

there, we’ll be able to compare supplier

river, and you may have to take some level of

already have the ability to connect in near

against supplier, so we can make the best

transportation.”

real-time with our transferees and clients to

choice.”

Turning to the future, CapRelo is looking

For CapRelo, an end to the disruption

pinpoint exactly where their employees are

remains a far-off prospect. “Availability and

in the relocation process,” Chris remarks. “But

Delivering benefits

capacity are two of the biggest challenges

then, a lot of our suppliers have consumer

For Chris, the key to success is to gather as

we’re going to see in 2022, but it could be

focus. Could our technology portals and the

much information as possible. “We have to

much longer,” Chris reflects. “That reinforces

data we have available help them in some

come out of the park with home runs every

the importance of supply chain competency

reciprocal fashion.

single time no matter what the service,” he

- our professionals and their specialisms

emphasizes. “For example, if you’re a traveler,

are more important now than ever before.

potential to deliver benefits back to our

you know your own expectations, and why

Similarly, our client organizations are

relocation business, and to help expand our

you traditionally go to the brand of hotel you

demanding greater clarity on the supply

environment of operation,” he concludes.

do – it’s because of the sleep experience, the

chain. They want to understand how

“Improving our understanding of that

free bottle of water, the lotions and potions

complexities are met, how efficiencies are

will help us to grow, and to deliver larger

in the room, the soft towels. All those things

leveraged, and what it gives them.”

relocation programs

have a direct impact on what I need to do to

In this ever-more challenging

around the globe.” F

source products and services.

“If I’m meeting with a supplier either as an

environment, the emphasis falls on CapRelo to go the extra

introduction, or explaining why it’s important

mile. “On the technology side,

for them to deliver their value proposition

we’re building portals and other

to us, the way I present the situation is to

technology-driven services to

ask them how their product or service will

help provide our clients with a

impact the pain points for a transferee,” Chris

more complete process than

continues. “What works well? What doesn’t

that which relocation traditionally

work well? We try to garner their subject

has to offer,” Chris says. “We’re

matter expertise, becoming a knowledge

going beyond what’s necessary

source for our clients and transferees,

to secure a move or relocation,

whether we’re talking about current

with a view to providing certain

mortgage rates, or challenges to available

companion services that

inventory.

might not be part of a client’s

“Especially in today’s volatile world, it

core packages, but which are

seems as though every day we wake up to

nevertheless something that their

something new that’s going to impact supply

transferees need. Likewise, we’re

chain,” he concedes. “I had a meeting recently

exploring different ways that clients

in which I was explaining the jumps in fuel,

can pay for our services, which might be

and I was asked what that had to do with

better-suited to their requirements.”

destination services. But it’s all connected,

“We’re exploring anything with the

As Chris is keen to reiterate, everything

because it’s a component within our service

comes back to the transferee. “Companies

delivery. A mobility professional’s focus is

are looking for top talent. If we take the

capturing and retaining top talent. They may

example of a pharma company, they’re trying

or may not care about the tactical part, but

to capture the highest level of knowledge

that’s where stuff is ever fluid.

base that’s going to cure cancer,” he suggests.

“We must look at each transferee’s

“Once that individual has been identified, the

experience individually, and then each

company will offer them a relocation package.

CapRelo www.caprelo.com Services: Corporate employee relocation

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KOSL BUILDING

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A trusted

reputation KOSL Building remains stoic in its ability to adapt to market trends and changes, and its diverse portfolio has continued to demonstrate innovation and exquisite homebuilding

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KOSL BUILDING

I

t has been three years since we spoke

blend of people who are asking us to build for

office every day, trying to figure out how to

with KOSL Building (KOSL) to learn about

them on their sites, as well as those specifically

navigate the future of the business. There

the magnificent homes it builds for

interested in developing properties we already

were a lot of active projects at the time, so we

families across the Westchester County.

own. Currently, we are on track to do about

utilized the stagnant period to strategize; that

This time, we catch up with Vice President

eight homes this year, so we are very busy and

actually brought us six months ahead simply

Oran Ben-Simon to discuss how the business

thrilled with our growth trajectory,” he says.

by making sure that when things opened up

navigated the trials of the pandemic, and the

“Overall, as unfortunate as it has been,

again, we’d be ready to go, and that’s exactly

plans ahead that will keep the KOSL name a

the pandemic actually had a very positive

homebuilding favorite. “We’ve noticed over

impact on us. Of course, some jobs were

KOSL also diligently planned to ensure it

the last two years that there’s been quite a

closed temporarily for a while, but Bobby

was prepared for the interference of longer

change to the single-family home sector, as

Ben-Simon, our President, and I were in the

lead times and volatile supply chain logistics

what happened.”

well as an influx of people into the market.

For about seven years, most of our clients were international, ranging from Asia to South America and throughout Europe,” he begins. “However, about a year before the pandemic, our local base of clientele became more active.”

The influx of demand in conjunction with available properties has positively impacted the company’s project list, which now consists of only custom builds, as opposed to a mix of custom and Spec homes. “We have a healthy

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When we’re designing houses now, we understand that there is a new type of livability.

Whether that means having two offices, instead of one, for people to work remotely more efficiently, enhanced smart home tech or outdoor amenities, we implement numerous features to create a well-rounded home

by reconfiguring its development process.

“Everything is in short supply, so we planned our projects in specific categories that are in sync with our existing and amended timelines. We were in constant co-ordination with our clients to ensure active projects continued to progress smoothly. Then, fast forward a little bit to when things began to open up again, and we took all the information that we had and completely reoriented the structure of our process in order to remain proactive, not reactive.

“If I had two or three homes that needed a specific type of roofing, I would always over-order; that way we know we have the materials secured, reserve it at our storage sites, mitigating any surprises or delays. When we’re about to pour the foundation, we are already ordering the appliances, thinking it could take at least six months, sometimes up to a year or more. Then, if we do get it early, we have designated remote locations to store it, so when it’s time to get everything installed and on site, we have the materials prepared, keeping our clients on track.”

Modern technology For years, KOSL has worked hard to establish its reputation for luxurious and top-quality homes, according to Oran, and the past two years, which have been overridden

by Covid-19, have been no exception. As a result of mandatory remote working, it has become more convenient for clients to do their reconnaissance and due diligence from home. Rather than meet in person to plan and design, which can often be time consuming, KOSL offers a software package for customers to create their ideal home. “We have started to transition from traditional to more modern housing, but this isn’t limited to the building process. We’ve created a new software for clients to tailor their design themselves. It’s very difficult for many clients to visualise what kind of finishes they want, and this technology assists in that process. From floors plans and elevations to detailed millwork, we have created a user-friendly process for clients to use anywhere, anytime. For example, if they can’t decide between wood panelling or intricate marble accent walls, we’re able to create different variations of renderings in real time, so they can seamlessly navigate between options to aid their decisions.”

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KOSL BUILDING

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As difficult as the last two years have been for businesses across the world, KOSL has found a way to make the consequences of the pandemic work in a productive manner.

With the intention of creating an oasis for families, a KOSL home is equipped for a multidimensional lifestyle that accommodates the needs of every resident. “When we’re designing houses now, we understand that there is a new type of livability. Whether that means having two offices, instead of one, for people to work remotely more efficiently, enhanced smart home tech or outdoor amenities, we implement numerous features to create a well-rounded home,” he says.

The new luxury, as Oran continues to share, is not only about the extravagant finishes anymore; it’s about accommodation and

“I’m looking to create something called the

“We already have an established footprint

convenience. “Because clients are in their

‘trifecta of living’, which consists of three types

for single family homes, so about four years

homes now for longer periods of time, we

of residential sectors. In a nutshell, there will

ago, I began working on the first addition to

want to make it so that the home is not just a

be multi-family apartments for the younger

our portfolio expansion, transitional senior

space for the family, but more of an escape; it

generations, then the single-family homes, and

housing. We are working together with

can balance every component of life: vacation,

then older lifestyles for senior housing.

several prestigious operators throughout the

relaxation, family time and work. By doing that and implementing those different features, our clients really appreciate the possibilities that their homes open up to them in terms of a variety of lifestyles.”

Recent developments have included an 8500-square-foot modern farmhouse built with extravagant millwork, a variety of amenities, and smart home components.

Another one is a 7000-square-foot Transitional French chateaux with stucco, expansive windows and slate roof. “These two homes will be built simultaneously for a group of friends that grew up together and were not really able to find the ideal property,” Oran shares.

He adds that in a situation such as this, KOSL’s knack for identifying the perfect location is one of the reasons why clients turn to the business. “It’s difficult to find ideal properties that are precisely within their specifications, but our customers know that if KOSL owns it, it’s already a premium property, so they don’t have to worry about the site logistics or due diligence, and it becomes about focusing on the house,” Oran elaborates.

Meeting clients’ needs Looking towards the future, Oran shares that clients can look forward to an expansion of KOSL’s catalogue that will support them from their first apartment through to their retirement.

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KOSL BUILDING vision to start with young clients who, for example, have just graduated from college, and are about to move into a KOSL apartment that provides them with the ultimate independence. Once they’re ready to raise a family, they’ll transition into a KOSL custom home, and then when they’re ready to retire, they can move into a KOSL Senior Living Residency. I’m ambitiously passionate about this vision, for we are seeking to facilitate our client’s residential needs indefinitely,” Oran shares. Although it is a high-level goal for the company, the planning is already underway, and Oran and his team are determined to take country to develop a new age of senior living

from Independent living to Assisted Living

on the challenge to continue the growing

residencies.

and Memory Care to permit an efficient and

success of the KOSL name. F

“Senior housing is segmented into various care sectors, ranging from nursing homes

includes several preemptive measures and

to independent living. Unfortunately, many

enhanced safety protocols to facilitate a

seniors quickly outgrow the care they

safe environment for current and incoming

need and must find new facilities that can

generations,” he says.

adequately service them. We focus specifically on integrating multiple levels of care varying

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sustainable lifestyle. Additionally, our planning

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Within the next five years, KOSL intends on establishing the first trifecta. “We have a

KOSL Building www.koslbuilding.com Services: Luxury home builders

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