At Home with Schell Brothers - Premier Issue

PREMIER ISSUE

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THE BEGINNING IS THE MOST IMPORTANT PART OF THE WORK. P L AT O athomewithschell.com

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At Home with Schell Brothers is published to share inspiring stories, local flavors, innovative home designs, and more. From our family to yours, we hope you enjoy each page and look forward to upcoming issues.

PUBLISHER Schell Brothers CREATIVE DIRECTOR Ivana Bell EDITOR Ali Gilliam COPY EDITOR Nicole Irvin DESIGN & LAYOUT Lanie Bologna Caitlin Laigle CONTRIBUTORS Matty Adler Rebecca Fluharty Patrick Gallagher Lion Gardner Meg Gardner Susan Herring Ken Norman CONTACT US At Home with Schell Brothers 20184 Phillips Street Rehoboth Beach, DE 19971 athome@schellbrothers.com www.athomewithschell.com

Follow @athomewithschell on Instagram for special content.

Learn more about Schell Brothers at www.schellbrothers.com At Home with Schell Brothers is published bi-annually by Schell Brothers, LLC. Š2018. All rights reserved.

I all starts

at home.

Warm coffee and spilled milk. Homework at the kitchen table and naps on the couch. Impromptu game nights and heartwarming gatherings. Friends becoming family and family becoming friends.

It all starts at home.

We’re a homebuilder, but we know we’re building more than just houses. We’re crafting spaces for you to fill with your most cherished moments. From floor to ceiling, picture window to picture frame, throw pillow to centerpiece, your home is more than just four walls and a roof. It’s where your story is written.

We believe you should revel in every aspect of your home, from the front door you walk through each day, to your backyard, and all the way to your neighborhood and nearby community. We want you to find inspiration in the day-to-day, always leave room for adventure, and love where you live.

It all starts AT HOME.

WINTER 2018/2019

CONTENTS FEATURES

06

GET THE LOOK It's not the holiday season if your front door isn't dressed to impress with festive flair. Pro tips from local florist Ken Norman!

16

BROWN PAPER PACKAGES This holiday season, think outside the box with fun and inventive gift wrappings.

18

LET'S GET FIZZY Ring in the new year with sparkling cocktails and easy, crowd-pleasing appetizers.

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46

IN EVERY ISSUE 08 DOS & DON’TS OF DECORATING

Pro tips from designer Matty Adler from the must-have features for your new home to the "don’t even think about it" moments you should always avoid.

10 NEIGHBORS

28 COMMUNITY MINDED

It’s all about the Club Life!

Take an insider’s look at Delaware’s Community of the Year, Coastal Club.

34 INSIDE LOOK

equestrian-inspired Montauk model at Saddle Ridge.

Get to know Independence homeowners Alvin & Harriett Smith. Find out why they chose life in Delaware and why they can't imagine living anywhere else.

Take a peek inside the

40 THIS IS US

It's family first with Schell employees and husband-wife duo Karen and Frank Ryan.

46 WEEKENDER

Hop in your car and take a weekend adventure. Up first on the agenda is quaint and cozy Lititz, Pennsylvania.

48 SOURCEBOOK

Find details on professionals and products contained in this issue.

50 BE OUR GUEST Check out the full list of our model homes and communities. Come visit us. We would love to see you!

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GET theLOOK Ken Norman, owner and designer of Floral Inspirations in Lewes, tells us how to recreate the door decor shown on the cover and make your home the merriest on the block.

“Nearly every inspiration starts with color, but that doesn’t mean I eschew natural, organic elements in my designs; in fact, I embrace them! Layer in the perfect pairing of textures and all of the components come together in a welcoming, wintry entrance experience. The coastal-style architecture seen in every Schell Brothers home is actually a perfect complement to holiday decor, and matched with the owner’s personal style, can create that coveted festive feel.”

KEN NOR M A N Floral Inspirations Lewes, DE

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TEXTURE Magnolia and cedar are hand-woven to create a garland with wonderfully contrasting textures. I particularly love how the shiny, broad magnolia leaves pair with the more muted tones of their soft, suede backsides.

COLOR The cedar gives it that pop of seasonal green, while accents of ribbon, mercury and glittered orbs add the perfect touch of sophisticated holiday magic.

OUR COVER MODEL CONSISTENCY

Gracie is a 3 year old American

The color of the door serves as the

Foxhound, adopted in 2015 from

foundation for the display’s overall

Last Chance Animal Rescue in

color palette. The natural elements

Waldorf, MD. She is a goofy and

of birch poles, fresh grapevine,

loving pup who enjoys trips to

and gigantic sugar cones unify the

the park, chasing rabbits, and

bronze and copper color scheme.

curling up on the couch for a good movie with her adoptive parents Brandon and Caitlin, a graphic designer at Schell Brothers.

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O F

D E C O R A T I N G

Resident designer Matty Adler tells us what can make or break the design of your home - and how you can make it your own.

DO: Revel in your favorite pieces.

DON’T: Inundate your space with them.

One of my favorite sayings is, “when everything is special, then nothing is special anymore,” and this couldn’t be more appropriate when creating balance in a room. When the options seem overwhelming, whittle your choices down by selecting a few unique pieces that you want to highlight and let them be the stars of the show. Take your kitchen selections for example: if you choose a busy countertop, balance the busyness with a simpler backsplash. In love with a bold and funky rug? Don’t compete with it by choosing loud wallpaper. Balance is key.

“THE BEST

PART ABOUT INTERIOR DESIGN IS THAT IT’S COMPLETELY FLUID.” 8 | at home with Schell Brothers

DO: Pick products you’ve been dreaming of.

DON’T: Forget about how you really live.

PRO T I P

While we all love and adore HGTV, one of the major pitfalls of

For the black thumb amongst

trying to achieve the same look “as seen on TV” is that people tend

us, don’t be afraid of a little

to overlook the reality of their daily lives. Too often, clients come

greenery. In fact, a quality

to me saying that marble is a must-have in their kitchen. The truth

artif icial plant can bring the

is, marble is a soft and porous material that will chip and stain

same vibrancy to a room as a

easily, which is not ideal for the busy household bustling with kids.

real plant. A little trick I use

Instead, opt for quartz, which has the same look as marble without

is putting real soil in the pot.

the stress-inducing chipping and staining. Do your research and

When done right, a good “fake”

stay true to your lifestyle.

plant can fool the best of them.

“WHEN

PRO T I P While having a cohesive flow in your home may seem

EVERYTHING IS SPECIAL, THEN NOTHING IS SPECIAL ANYMORE.”

unattainable, it’s actually as simple as picking one or two design items to repeat throughout your home.

Repeating colors or patterns is the perfect way to carry design themes from room to room. I recently designed a home where I weaved scallop shapes throughout, featuring them in tile, furniture, lighting and trim work. It’s a small element, but it ties the entire home design together perfectly.

DO: Create a space you love.

DON’T: Feel like you have to fill up your home all at once.

Perhaps my favorite thing about my own home is that it’s filled with items that have caught my eye over the years, whether at the local HomeGoods or on my travels around the world. Walking through my home is like a trip down memory lane, and that’s what makes it truly special. And when you spot something you love – be flexible! Don’t dismiss an item right away because you can’t immediately think of a perfect spot for it. The best part about interior design is that it’s completely fluid. Swap items around over time, bring in a new find to inject life into a space that’s become dull, and embrace your ever-evolving taste.

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N EIGHB O RS

THE PURSUIT OF

LIFE AT INDEPENDENCE WITH ALVIN & HARRIETT A true love story is one that inspires. It warms the soul, and can also travel far beyond two people. The love story of Alvin and Harriett not only encompasses their love for one another, but also their genuine love for the life they live, and where they live. For these two, it’s also a story about friends and neighbors, life at Independence, and always choosing happiness.

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N EIGHB O RS

LOVE IS ALL YOU NEED Married 42 years, it’s safe to say these two know

a corsage and matching boutonniere,

of billiards with friends. Harriett is an avid

a thing or two about love. “I have tried to do as

but also a smooth ride in a borrowed Bentley

Mahjong player, so don’t be surprised to find her

many things as I can over the years to give her

to the clubhouse.

at the clubhouse with her own gaggle of friends,

a happy and enjoyable life,” says Alvin, who is

Visit Independence and you’ll most likely

quickly interrupted by Harriett with a bright,

run into this dynamic duo, either attending one

members. Simply stated, you’ll find these two

“Oh and he has! We are very blessed.” The pair

of the numerous community events, visiting

loving life at Independence.

met on August 14, 1971, married that same day

friends, or hanging out at the social hub of

5 years later. Now, 47 years later, they still find

the community - the clubhouse. Alvin can

ever visited Delaware once, end up uprooting

ways to surprise one another. Like earlier this

often be found with a camera in hand, happily

their entire lives to take a chance on a

year when Alvin surprised Harriett on their date

documenting the community gatherings,

community that hadn’t even broken ground yet?

to the Independence Spring Fling with not only

or sidled up to the pool table for a round

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where the popular game is held for community

So how did two Marylanders, who had only

“ I have tried to do as many things as I can over the years to give [Harriett] a happy and enjoyable life.”

FUTURE HOME OF INDEPENDENCE “Well, we had actually only been to Delaware

on the horizon, to be named Independence.

one time before,” remarks Harriett, explaining

According to Alvin, all that existed on their

that a well-meaning employee of the Census

current homestay was a sign reading “Future

Bureau is to thank for clueing them in on

Home of Independence.” No model homes to

Southern Delaware. According to Harriett, it

tour. No streetscape to admire. Just a 2D print of

was from a casual conversation at their front

their floor plan and a hope that the community

door one day that they learned about the

would be as amazing as they envisioned.

excellent tax benefits of choosing Delaware

“We just wanted to move somewhere and

for retirement. “After that, we got in the car,

make friends,” explains Alvin. “And that’s what

decided to drive here, and passed a Schell

we did! Now we know over 250 people here.”

community [Paynter’s Mill].” In speaking with

When asked if they ever regret choosing Delaware

the salesperson there, Paul Maltaghati, Alvin

and taking a gamble on Independence, they both

and Harriett learned of a new 55+ community

resoundingly chirp, “not for one second!”

Far Left: Alvin and Harriett on their wedding day, August 14, 1976.

Above: Alvin and John Bezak playing a game of pool at the Indy clubhouse.

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N EIGHB O RS

BUILT-IN FRIENDSHIPS Take a drive into Independence on any given

that we care about them,” says Alvin. And the

day and chances are you’ll spy Alvin, waving

feeling is mutual. When Harriett required open

exuberantly at every car that passes him by

heart surgery earlier this year, the outpouring

Below: Alvin and Harriett enjoying a cocktail at the clubhouse bar with friends Pat and Wil O'Connell (left) and Tom and Arlene Lowe (right).

or giving a warm hello to anyone who walks

of love from their Independence neighbors

through the door of the community clubhouse.

and friends was palpable, with cards, gifts and

“My goal is to meet everyone who comes

well wishes arriving at the hospital and at their

here – I’m that person standing on the corner

home daily.

unofficial mayor of Independence; after all he

Independence family, and they really step up,”

Right: Harriett playing a round of Mahjong with Indy pals (from bottom left) Jane Brown, Prue Garrity, (Harriett), and Maryann Schneider.

is tasked with taking the photo of every new

says Harriett. “The people here are just lovely

homeowner and makes it a point of getting to

people; I can’t say it enough. Everyone is just

know as many as he possibly can. Alvin even

so friendly.”

waving,” he adds. It’s fitting to consider him the

visits neighbors who are unable to make it to

Which is exactly why Alvin and Harriett are

community gatherings, especially around the

so passionate about giving back. After serving

holidays to lift their spirits.

for over 6 years on the Activities Committee

“I try to let people know that we are here and

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“We actually refer to the community as our

at Independence, the pair was awarded with

INDEPENDENCE AT A GLANCE Independence is a 55+ community located close to the Delaware beaches with a full array of amenities ready for you to enjoy immediately!

Engage in a social environment filled with game nights, bike rides, line dancing, happy hours, and so much more.

• Single-family homes • 24,000 sq. ft. clubhouse with ballroom, bar and lounge a Certificate of Appreciation from the new

Be Happy. “Periodically, each of us will go

committee. The pair is also active outside of

through something in our lives, [positive or

• State-of-the-art fitness center

Independence, volunteering whenever possible.

negative] and when you reach a point in your

• Dog park

Both are Lay Navigators at the Beebe Tunnell

life that things seem to be difficult - so difficult

• Community garden

Cancer Center, dedicating their time to speaking

that it’s hard to get past – then I encourage you,

• Activities Director

with cancer patients. “We hope that our efforts

the answer is just be happy.”

serve as an inspiration to all who have to go through this experience,” expresses Alvin.

With strong roots now laid at Independence and so much to look forward to, the future

BE HAPPY

is bright for Alvin and Harriett. “Our story

With over a decade at Independence under

continues to grow,” says Alvin.

their belts, countless friendships, and both

And there is no doubt it will be full of love,

good times and bad felt in their personal lives,

friendships, happiness, and of course a few

the pair has kept true to their life motto –

games of pool and Mahjong.

• Indoor and outdoor pool

• Year-round activities that include yoga, water aerobics, water volleyball, pickleball, happy hours, Mahjong, billiard tournaments and much more Want to be Alvin & Harriett’s neighbor?

Join the fun at www.independenceDE.com Come visit us!

30174 Ethan Allen Court, Millsboro, DE

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Brown Paper

PACKAGES...

Tied up with string! These are a few of our favorite...ways to dress up the holidays with fun and inventive gift wrapping ideas. That’s right; this holiday season, we challenge you to think outside the box – quite literally. Dress up this year’s giving season with inspired packaging that will make your gifts look so good, your loved ones won’t even want to open them.

STAPLE ITEMS TO KEEP ON HAND Rolls of brown Kraft paper. This material is inexpensive, durable, and 100% recyclable and biodegradable.

Pre-made Kraft paper boxes. These are available in multiple sizes and shapes (also in black for a more modern, sophisticated look) and can be purchased from your local craft supply store.

Pretty ribbon, string and twine - the more, the merrier!

Ornaments! Christmas tree ornaments are the perfect finishing touch to the pretty bows and ribbons atop your packages.

DRESS IT UP Wrapping doesn’t have to be expensive, just unique! Repurposing items is an affordable way to dress up any gift. Keep an eye out for vintage novelties on your next antiquing trip. Tiny Santas, reindeer and snowmen are adorable additions, along with vintage light bulbs or ornaments. Shop your local craft store for dollhouse selections like wire brush trees and wreaths. Florals, twigs, berries, faux birds, pine cones and cinnamon sticks are also festive and fun.

ADD A PERSONAL TOUCH Dress up gift tags by using vintage cards and cut outs from old Christmas cards or postcards. We used collectible cards that came in boxes of baking soda in the early 1900’s. Old photos can also turn a simple tag into a timeless keepsake.

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PRO TIPS Stock up on festive items that go on clearance after the holidays at your favorite craft store.

Use wired ribbon for a more structured bow.

Give your packages the feeling of a simpler time, by using butcher string/ twine, red and white baker's twine, ric rac ribbon and jute.

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”

New Year, new flavors! We’ve teamed up with Lion and Meg Gardner from Blue Moon in Rehoboth to bring you some crowd-pleasing recipes that will have you ringing in the new year JUST right.

We make almost everything from scratch at our restaurant, but you don’t have to make your own smoked salmon, crème fraiche or brioche dough to enjoy these recipes in the comfort of your own home. In fact, it would add hours to your prep time and possibly cut into the time you could spend enjoying your own party. You can (and should!) buy most of those ingredients at the store. It will make preparing for your party much easier and the party itself all the more fun! But if you really want to get adventurous, then by all means, search out a recipe and go to town!”

-Lion Gardner

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MARYLAND CRAB ROLLS · Enriched bread dough*

1. Portion the dough (if using) into ½ ounce pieces and roll

· Fresh crab meat

into football shapes. Arrange about ¼ to ½ inch apart on a

· Mayonnaise

lightly greased baking sheet, brush with oil, cover with plastic

· Old Bay seasoning

film and set in a warm place to proof.

· Lemon juice

2. When dough balls have doubled in size (they should be touching each other at this point), remove the plastic, gently

*Split top hot dog buns can be used instead

brush with egg wash and bake at 350° for about 6 minutes or until they are golden brown. Remove from oven and place on a rack to cool.

3. In a mixing bowl, combine the crab meat with just enough mayo to coat the meat, taking care not to break up all the large lumps. Add a bit of Old Bay to taste, and more mayo if necessary.

4. Slice the brioche rolls along the top and fill each with a bit of the crab salad mixture. Sprinkle with a fresh herb like chives or parsley and a bit more Old Bay to serve.

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PICKLED BEET & GOAT CHEESE TARTS · Pie dough · Pickled beets (red & yellow), diced small · Goat cheese · Pumpkin seeds 1. Using a cutter or some other guide, punch out dough rounds that fit into a mini muffin pan with roughly a ½ inch tall side.

Bake these for 10 minutes at 350° or until they are browned and cooked.

2. Allow the tart shells to cool and then fill each with a bit of goat cheese. Top with a mixture of each color pickled beet and pumpkin seeds, plus any other garnish you choose. I like dill sometimes; it goes nicely with vinegary beets. But have fun finding your favorites!

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The sugar cube makes this drink feel decadent and the slight hint of bitters is delicious.�

-Meg Gardner

CLASSIC CHAMPAGNE COCKTAIL Put 2-3 drops of bitters on a sugar cube and lower it into your glass of bubbles.

For bitters and champagne recommendations, see Meg’s top picks on page 27.

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FIG & THYME SPARKLER · 1 bottle chilled sparkling rosé · 1 cup thyme simple syrup (see right) · 1 cup fig purée (see right) · Thyme for garnish · Fresh figs for garnish In a pitcher, combine 1 cup of syrup, the puree and ½ the bottle of rosé. Mix together.

Divide into 4 glasses and top with more rosé.

Garnish your glasses with a sprig of thyme and a slice of fresh fig.

THYME SIMPLE SYRUP In a small saucepan, combine 1 cup water, 1 cup sugar, and 10 sprigs fresh thyme, washed and patted dry. Bring to a boil and simmer for 10 minutes. Allow to cool, and strain through sieve to remove large particles. Store in the refrigerator.

FIG PURÉE Wash and quarter 8-10 fresh small figs. Combine in a food processor or blender with 1/4 cup sugar, juice of 1/2 lemon, and 1/2 cup water.

Blend until smooth.

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FIG & PROSCIUTTO CROSTINI · Baguette

1. Slice the baguette into ½ inch slices, drizzle with olive oil and

· Fresh figs

lightly toast.

· Thinly sliced prosciutto

2. Allow to cool slightly, spread the cheese on liberally, and

· Fresh ricotta cheese

arrange a slice of prosciutto and a quarter to half of a fresh fig on

· Olive oil

each crostini.

3. Top with something sweet like honey or balsamic reduction and a little more olive oil. Serve and enjoy.

SMOKED SALMON CAVIAR TACOS · Smoked salmon · Lavash, flour tortilla or corn tortilla · Crème fraiche · Caviar (you can go fancy or cheap here; it’s not the star of this show) · Chives 1. Cut the taco shells into rounds a couple inches across and arrange over the edge of a baking dish so they curve down slightly. Bake this way at 350° for 6-8 minutes or until they are crispy and firmly hold their shape.

2. Allow the taco shells to cool, place a small amount of smoked salmon in each one, top with a bit of crème fraiche and caviar and garnish with thinly sliced chive. Serve immediately.

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OUT &ABOUT Thinking of heading out to ring in the new year instead of staying in?

There are so many different ways to celebrate locally.

208 SOCIAL

HEIRLOOM

THE STARBOARD

Party like it’s 1981 at this Rehoboth

If you are looking for a more refined

The Starboard is synonymous with a

gastropub. They promise neon,

celebration, head to Meghan Lee’s

great party and New Year’s Eve does not

scrunchies, big hair and leg warmers.

Heirloom in Lewes. This gorgeously

disappoint. Your ticket treats you to heavy

Treat yourself to themed cocktails from

appointed Instagram-worthy space has

hors d’oeuvres and champagne as well as

their in-house mixologist and nibbles

food to match. Chef Matt Kern sources

tunes from DJ Smoky. Adults only.

from chef/owner Nate Leonard. What a

extensively from local farms so the menu

$35 | 9pm - 1am

rad way to ring in 2019!

is constantly changing. With entrées like

The Starboard’s brunch is not for the faint

$70 | 7pm - 1am | 208social.com

crispy skate wing with radish escabeche

of heart. Their world famous Make Your

and country fried quail, it may be difficult

Own Bloody Mary Smorgasbord could be

CROOKED HAMMOCK

to save room for dessert; but you must!

all the sustenance you need. If not, they

Swing into the Crooked Hammock if you

Reservations are recommended.

have you covered with huge omelets, fluffy

enjoy craft beers, like their coconut-

À la carte pricing | heirloomdelaware.com

pancakes and tater tots! À la carte pricing | 10am-2pm | thestarboard.com

infused Wai Ola. Their adults-only party offers an open bar with live music from Clifford Keith and DJ Gregg, heavy appetizers and La Vida party favors.

COME FOR THE PARTY, STAY (OR COME BACK) FOR THE BRUNCH!

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With almost 40 years of New Year’s Eves under their belt, the Blue Moon knows

$99 | 9pm - 1am | crookedhammockbrewery.com

Blue Moon’s Eggs Benedict

BLUE MOON

LEFT Y’S ALLEY & EATS

what they’re doing. They offer two dinner

Add some play to your part y at this

shows with a four course menu and cabaret

all-ages affair. With their New Year’s

style show featuring chanteuse Pamala

Eve All Access Pass you and your

Stanley. You can also reserve a table in the

family get 5 hours of bowling, laser tag,

dining room for dinner only.

arcade games and food. They have a DJ

$115 dinner only | 5pm - 10pm

spinning kid-approved favorites and a

$140 dinner & 6:30pm show

toast with milk and cookies for those

$175 dinner & 9:30pm show

who can’t indulge in the bubbles!

Return to the Blue Moon for their fabulous

Adults $79, kids $59, under 5 FREE | 8pm - 1am

New Year’s Day brunch. Offering an à la

Enjoy Lefty’s New Year’s Day Brunch &

carte menu of lump crab scramble, eggs

Bowl with items like breakfast pizza,

Benedict and short rib hash, the energy is

peach cobbler French toast and a

high and the mimosas are flowing.

chocolate covered strawberry mimosa.

À la carte pricing | 10am-2pm

À la carte pricing | 10am - 2pm | iloveleftys.com

bluemoonrehoboth.com

M E G ’ S FAV O R I T E

BUBBLES B I T TE R S

&

C H A M PAG N E I love to start any meal with bubbles, but the champagne aisle at a wine shop can be intimidating - the bottles, the prices?!

Here are some recommendations for wines that won’t break your New Year’s Eve entertaining budget.

DIBON CAVA , $12 A crisp and juicy sparkler, perfect for mimosas and bellinis.

CHARLES DE FERE BL ANC DE BL ANC, $15 This is an elegant wine with a lengthy finish and playful effervescence.

ALICE PROSECCO EX TR A DRY ‘DAMÀN,’ $18 This is bone dry and gorgeous. It has back bone and structure; definitely not a one-note sparkler.

BIT TERS My go-to is ANGOSTURA’S AROMATIC BITTERS, which has a great flavor balance of fruit, spices and herbs. FEE BROTHERS’ RHUBARB BITTERS is also great in drinks, with a sweet and sour taste. For a more floral flavor, try LOVE POTION #9 by EL GUAPO.

W ines are available at Bin 66.

20729 Coa stal Hw y Rehoboth Beach, DE 19971

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TA B ES

LISHE

D

COASTAL LEWES

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CLUB

DELAWARE

IN GOOD COMPANY When you stumble upon a community where the lines between vacation life and everyday life are blurred, you know you’ve found something special. Take a drive through Delaware’s Community of the Year, Coastal Club, and you’ll find just that. It’s vacation every day seemingly, with a grand clubhouse and a pool that boasts a water slide, swim-up bar, and splash zone.

All the makings of a 5-star resort, right in your backyard. It doesn’t end there though, there’s a nature trail, a dog park, tennis and pickle ball courts, and a fitness center. Toto, are we in Kansas anymore? Nope, we’re at Coastal Club in Lewes, and here, there really is no place like home.

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It comes as no surprise that coastal is the pervasive theme throughout this resort-style, awardwinning community.

For starters, there’s the iconic lighthouse and emblematic anchor at the gated entrance.

The nautical theme carries strong throughout the entirety of the community, from the thematic pilings and rope, to the interior selections in the clubhouse. Think Aegean blue cabinetry and clear conical pendants above the bar, artfully adorned with cords wrapped in rope. But it’s not only the nautical finishes that give a nod to coastal style. It’s the lifestyle, and what a lifestyle indeed.

True to form, a typical summer day at Coastal Club starts and ends with complete relaxation.

Stroll the 3.1 mile walking trail before hopping

large-scale communities, you live in a small 55-80 home neighborhood that lives within the greater community that is Coastal Club,” explains Adam. “We get all the homeowners together for happy hours, sold sign events, neighborhood events...and that means that people move in to their homes already knowing their new neighbors.” It's where the heart of the community truly lies, adds Adam, noting that new neighbors quickly transition to lifelong friends.

For current Coastal Club Community Sales Managers Joe Wobeter and Alli Perry, work life has quickly become synonymous with family life. “I've always felt welcomed by the Coastal Club family. The sense of community is truly special,” says Joe. “We talk a lot about what a cool place it is to live,” concludes Alli, “but at the end of the day, this really is a diverse group of people who want to enjoy life. Long story short, we have become a family.”

on your beach cruiser and peddling to the pool for a day spent lounging with a drink in hand

Come visit Joe and Alli at Coastal Club.

and feet propped up. Later, gather with friends

31611 Exeter Way, Lewes, DE

for community happy hour (yes, these are

Visit SchellatCoastalClub.com to learn more.

frequent and rumor has it loads of fun) before heading home to enjoy an evening in your courtyard, a.k.a. your very own outdoor oasis.

Or take a more active approach, with a morning spent on the courts or at the gym, followed by an afternoon of shopping in nearby, charming Lewes. Round it all out with dinner at one of the area’s many restaurants.

According to former Community Sales Manager Adam Pettengell, the design of the community lends itself to not only be amenityrich, but community-minded too. “Unlike other

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C O MM U N ITY M IN DE D

My favorite part of working at Coastal Club has been getting to know each family individually, and then watching as they become part of the greater community.� – Alli Perry, Community Sales Manager

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C OMMUNITY MIN DE D

IN THEIR OWN WORDS ...

JIM & KATHY What we love about living at Coastal Club is: OUR NEIGHBORS! We have had the greatest time making so many new friends this year. They are so interesting, fun and caring - they just make it such a great place to live!

ALEX & RYAN JOAN & JAMES We didn’t move here for the house itself, but for the community. And it’s more

Coastal Club is the only neighborhood we've lived in that truly feels like a community. Through monthly socials and social media, Schell Brothers has made it their mission to introduce and establish friendships among the homeowners. We know we could count on our neighbors for anything!

than we ever imagined.

BRYN & PATRICK Coastal Club is an amazing community. The amenities are beautiful; it's like being at a luxury resort except you know everyone! The residents in Coastal Club are fun and social and we were welcomed so warmly when we moved in. While there are a few builders to choose from, we chose Schell Brothers based on their commitment to quality and home efficiency.

Our construction manager was amazing; we had a superb building experience with Schell and look forward to our happily ever after here.

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STEVE & MARYANNE We fell in love with Lewes on our first visit. The location of Coastal Club is a huge plus. Cape Henlopen State Park is a treasure and we are biking or at the beach at least twice a week. Furthermore, the quality of the Schell homes and the way they stand behind their work has been a stress buster. We love our Cassidy. The open floor plan and the natural light continue to please us. Our courtyard is beautiful. We keep saying we should have done this sooner; but if we had, we would not be in the community we are in, so things definitely happen for a reason.

TOM & LAURA We love Coastal Club! It’s like living at a high-end resort! The pool and clubhouse are great places to gather and form new friendships.

Moving here was the best decision we’ve ever made!

NICK & LOURDES No other subdivision, at least to our knowledge, has a ring road servicing the different communities. This provides individuality and ease of ingress and egress.

The clubhouse, pools and facilities are top-notch. Food and beverages are good quality and reasonably priced.

Our neighbors and everyone we meet are so friendly and genuinely nice people. We’ve made more friends here in 6 months than we’ve made in 30 years at our old home.

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IN S ID E LO O K

CLOSE-UP THE MON TAU K AT

SA DDL E

R I D GE

Take a peek inside this equestrianinspired home with tips and tricks from designer Susan Herring.

The latest t rend s i n new home f loor pla ns c a l l for versat i l it y, f u nc t iona l it y, a nd of cou rse, st yle. Ca l l it t he new home t r i fec t a i f you w i l l, a nd t he newest f loor pla n f rom Sc hel l Brot hers, The Mont au k , k noc k s it c lea r out of t he pa rk .

This layout is idea l for a var iet y of life stages, f rom ret irees look ing to relocate, to families just star t ing out, to t he second-home buyers eager for beach liv ing.

SUSA N H ER R I NG DĂŠcor Direct Rehoboth Beach, DE

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IN S ID E LO O K

DI N I N G RO OM “This rug ser ved as my inspiration for the color palette of the entire space,” explains Susan. The playf ul, thematic details like the roping and mixed metals help speak to the equest rian roots of this particular communit y.

LOFT

The main f loor is bursting with natural

No off ice, no problem! “So many

light f rom picture windows that showcase

people are doing away with a

the lush outdoor living space. And there’s

formal study or off ice,” says

an undeniable feeling of calm that comes

Susan. Instead, homebuyers are

f rom the easy transition bet ween indoor

opting for the more functional

and outdoor living, accessible f rom both

(and comfortable) tech nook built

the great room and master suite. Finally,

into the loft space.

pop upstairs for additional bedroom space, a lof t, and unf inished storage.

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SURPRISINGLY, YOU CAN ADD COLOR WITH METAL AND IT RESULTS IN THE PERFECT BALANCE OF SOPHISTICATION AND FUN.”

Part of the beaut y of this home is

host to visiting family and f riends. Af ter

KITCHEN

that ever y square inch is thoughtf ully

all, who doesn’t love visiting the beach?

Loft y ceilings and neutral colors

designed so there is zero wasted space and

The st yling feels f resh and on-trend,

open up the space, while the

an absolute abundance of storage space,

with a light equestrian theme that gives

copper tones help to further

along with plent y of bedrooms for those

nod to the neighborhood ’s deep rooted

warm what is already a bright

with growing families. It’s also perfect for

histor y. Think subtle pops of warm r ust

and welcoming home.

those at the opposite end of the spectr um,

tones accentuated throughout the house

with kids who are grown and out of the

and bold black iron accents, paired with

house, but who plan on f requently playing

neutral colored upholster y. For a small

Sourcebook page 48.

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IN S ID E LO O K

M A ST E R S U I T E “I just love that bed!” says Susan.

“That piece was def initely my starting point. From there we created a more rustic, outdoorsy feel with the owl prints, rich colors and the wooden beams in the tray ceiling.”

BU N K RO OM

footprint, this home still feels open and

Neut ral tones allow the accent

air y, with exposed wood-stained beams

wall and fabr ics to really pop.

and stonework on the f ireplace that

It’s also a great space to play

achieves a tr ue sense of grandeur. Timeless

with pat ter ns on pat ter ns and

Sher win W illiams paint select ions, lef t to right:

character with causal undertones was the

layered text ures.

SW7044 Amazing Gray (master suite); SW9109 Natural

ultimate goal here. And to that end you’ ll

Linen (bunk room); SW9110 Malabar (living room)

f ind traditional f urniture selections that subtly pay homage to the equestrian feel

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Q&A WITH SUSAN

How do you choose a color pa let te when desig n i ng a n enti r e home?

I usually f ind something I love f irst. A lot of times it’s a fabric; with this model specif ically it was the dining room rug.

W hat’s a su r pr isi ng way to add color?

Def initely with metals, like copper accents.

Surprisingly you can add color with metal and it results in the perfect balance of sophistication and fun.

What’s your biggest decorating “don’t”?

What should people skip?

Over accessorizing, and I see it all the time.

Less is more!

Is there a difference between designing for a secondary residence versus a primary?

Absolutely, and often it is motivated by budget. But there are also lifestyle differences to consider if the family is planning on renting the home out or having frequent out-of-town guests.

Practical fabrics and accessories are definitely a top priority in that case. we mentioned earlier, while also t ying

L I V I N G RO OM

in perfectly to that new home trifecta –

Nods to the equest r ian are

are relocating or paring down?

versatilit y, f unctionalit y, and st yle.

found throughout, set t ing

It can be challenging to balance new

the stage for the rest of the

favorite pieces and must-have items with

home. Rich, war m tones are

what they aren’t willing to let go of from

Come see the Montauk at Saddle Ridge.

prevalent; but you’ll also f ind

their previous home. But on the flip side,

16822 Lexington Avenue, Lewes, DE

f unky accents, like this chair,

many are ready for a change and look

V isit SchellatSaddleRidge.com to learn more.

punct uat ing the space.

How about designing for retirees who

forward to playing with a fresh canvas.

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at home

WITH THE RYANS Schell Brothers’ power couple Frank and Karen Ryan are both longtime Schell employees, Frank a seasoned member of the sales team and Karen an integral part of the design team. But away from work, you’ll find Frank and Karen doing what they love most - spending time with family which includes their two boys, Nicholas and Anthony, and their adorable pup, Kona. And at home, it’s all about fun, family shenanigans and quality time together.

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THIS IS U S

ARE YOU ORIGINALLY FROM DELAWARE? Frank: No, I am originally from Long Island, NY. After we started our family in Baltimore, we wanted to raise the kids somewhere close to the water and in an environment that reminded us of our childhoods.

Karen: We vacationed in Delaware a lot because my brother and dad both lived in the area. We finally decided to move here in 2010 and that was the best decision we ever made!

HOW LONG HAVE YOU BEEN WITH SCHELL AND HOW DID YOU LEARN ABOUT THE COMPANY? Karen: I’ve been working with Schell for 7 ½ years. My father was doing some work with Schell and he highly recommended that I look into joining their team. With my dad’s recommendation, there was no doubt in

”

my mind that this was a great company!

Frank: I had gone to school for education, and then nursing...I had always envisioned myself in a position to help people. I joined Schell a year and half after Karen. Through Schell Brothers I found I can help people with one of the largest decisions most make in their lifetime - finding a place to call home.

I HAD GONE TO SCHOOL FOR EDUCATION, AND THEN NURSING ... I HAD ALWAYS ENVISIONED MYSELF IN A POSITION TO HELP PEOPLE.”

- Frank

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T H IS IS US

MY FAVORITE ASPECT OF COASTAL CLUB IS ABSOLUTELY THE NATURE TRAIL THAT RUNS AROUND THE COMMUNITY!” WHAT IS IT REALLY LIKE WORKING WITH YOUR SPOUSE? Karen: People ask me this all the time and I

- Karen

also have the opportunity to have fun together at company events!

actually really enjoy it, but I think I might have a

Frank: I actually love it! We rarely agree on

different answer if we worked in the same office.

things work related; however, to be able to come

I think it helps us to relate to each other a little

home and share experiences from the day with

more because we can share our experience with

someone who truly understands what you just

more understanding of our daily workload. We

went through is awesome. I’m there for her and she’s there for me and the moment we feel we have discussed work too much, we shut it off.

I will add that being married to me is a challenge on its own and if Karen has mastered that, then working with me too is a walk in the park.

YOU RECENTLY BUILT A HOME. WITH SO MANY NEW COMMUNITIES IN THE AREA, WHY DID YOU CHOOSE TO BUILD IN COASTAL CLUB? Karen: I’d say this was between Frank and Adam (former Community Sales Manager at Coastal Club), so I will let him explain this one.

Frank: The home sites at Coastal Club offered what we were looking for, the amenities are one-of-a-kind, and we knew of friends with kids the same ages as ours in the community. (The kids are always most important to us.) Oh and I just go where the wife tells me!

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WHAT IS YOUR FAVORITE ASPECT ABOUT LIVING IN COASTAL CLUB?

WAS IT DIFFICULT CHANGING GEARS FROM EMPLOYEE TO CLIENT?

Karen: There are so many great things about

Karen: To be completely honest, I was a little

appreciated the “behind the scenes” employees

living in this community and if you were to ask

nervous about being on the opposite side.

truly are. Easy for the sales guys to get all the

our boys it would most likely be the amazing

It’s not a good feeling when you worry that you

credit, but so much goes into the home build

pool. But my favorite aspect of Coastal Club is

are adding additional work on your co-workers

process that I wish non-employee homeowners

absolutely the nature trail that runs around the

who already have a full plate, but I actually

could see who really does all the hard work.

community! I love being able to hop on the trail

never got that feeling from anyone. We went

Karen was a giddy little school girl throughout

to walk Kona or ride our bikes. I feel like I am

through the whole process and I truly believe we

the process. I loved watching how excited

in a completely peaceful and tranquil place. As

were given the same attention, dedication and

she and the kids got; that made the whole

soon as I get back there, any stress I may have

care that all of our homebuyers receive. We

experience for me.

been feeling from the day instantly subsides.

can't thank everyone who was involved enough

Frank: Everyone in Coastal Club is on the same

the company, it was an eye opener of how much work goes on behind the scenes and how greatly

for providing that experience to our family!

page when it comes to what living in Lewes is

Frank: It wasn’t too difficult switching gears

all about; it’s a lower slower (happy) vibe.

for me. I will say that even though I work for

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T H IS IS US

TELL US A LITTLE ABOUT YOUR FAMILY - WHAT DOES A TYPICAL FAMILY DAY OFF TOGETHER LOOK LIKE? Karen: With having opposite work schedules, we don’t have that many days where we are all together; so when we do, we try hard to really spend the day together having fun! Usually this will involve time by the water, whether it’s the pool, beach or out on a boat. We just had a family day yesterday and it was the best! We started the day with brunch at Jimmy’s (the boys love their cinnamon rolls), then headed out to Cape Henlopen for a bike ride, followed by playing football on the beach, a little skimboarding and swimming for the boys.

Frank: We made it back home to watch the rest of the Giants game (they lost; it was sad), showered up and met some friends at Crooked Hammock for dinner and games, then back to the screened-in porch for a few minutes of TV before the boys went to bed. The days we

WHAT FLOOR PLAN DID YOU CHOOSE AND WHY? HOW DID YOUR KNOWLEDGE FROM A SALES/DESIGN PERSPECTIVE INFLUENCE THAT CHOICE? Frank: We chose a plan based on our lifestyle which is a mix of playing hide-and-seek in the dark, having sleepovers, entertaining friends and family, and a ton of family shenanigans!

all of what we wanted and gave us the best space for entertaining.

Karen: Coming from a house that had no

games, laughter, silly jokes, and just fun family moments. Family days are my favorite days!

mudroom (and basically no pantry or linen closet) we knew these things were a priority - especially with 2 boys! The kitchen was also very important to us because we love to have friends and family over, so it had to be an open

Even though I am close to all of these floor

space. We really wanted a counter that would

plans, it still took us quite a bit of time to find

be functional for cooking (Frank is an amazing

the right one. We were actually the second

cook!) but also large enough for me to sit at and

Shearwater to ever be built! It just combined

watch while enjoying a glass of wine.

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spend together are always filled with sports,

LOVE KAREN & FRANK’S KITCHEN? Learn more about their selections in our Sourcebook on page 48.

Karen: With our schedules being pretty chaotic, our date nights tend to be a little more relaxing.

We usually start by grabbing a drink or two followed by dinner, before heading back home to hang out and listen to music or watch a movie. We are spoiled by living here because there are so many wonderful restaurants with the best atmosphere and fresh ingredients.

I would say our favorites have to be Henlopen City Oyster House, Salt Air, Bluecoast, and for the best pizza, Half Full!

Frank: It’s funny, every night is a date night in my mind. But on those rare nights that we don’t have the boys, a recipe for a date night is not unlike a recipe for a family day - we keep the games, jokes and laughter, but substitute the kids with a couple of cocktails! Whether it’s a night in and I cook while Karen keeps me company with a glass of wine, or a night out at Bluecoast (Karen’s favorite), we love to be reminded that we live at the beach and that this is not just home, but our happy place.

Either stay in or go out, date nights always end snuggled up on the screened-in porch which is Karen’s absolute favorite place in our house.

”

HOW ABOUT A TYPICAL DATE NIGHT? WHAT ARE SOME OF YOUR FAVORITE LOCAL SPOTS?

IF YOU COULD DESCRIBE SCHELL BROTHERS IN ONE WORD, WHAT WOULD IT BE?

FAMILY’’

- Karen

DEVOTED’’

- Frank

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W EEKENDER

FINDING YOUR SWEET SPOT

One of the best parts about our Mid-Atlantic locale is that we are

DeKarske, “but it all stems back to the people who live here. They take such

within driving distance to some pretty amazing towns, creating plenty

a deep, deep pride in this town. It’s that small town, charming life that

of opportunity for fantastic day trips and weekend getaways. Just across

people want, but it always goes back to the people.” Year-round, you’ll find

the state line, Pennsylvania is teeming with fun finds. Tucked among the

local events celebrating the town’s rich history, including Pretzel Fest, the

winding roads, storybook hilltops and scenic beauty of Pennsylvania’s

Rotary Craft Show, and Lititz Fire & Ice. To get a true feel for Lititz, a day

Amish Country, you’ll find Lancaster County’s Sweet Spot, Lititz.

trip is certainly in order.

This little town packs character, history, and an abundance of charm,

Where to start…with the food of course! Breakfast and coffee at Slate

from the adorable shops to the irresistible cafés and restaurants to the

leaves you well-fueled for a full day of shopping and touring. For the book-

picture-perfect, tree-lined streetscape.

lover, Aaron’s Books is an excellent first stop. Browse the selection of local

Each year, Lititz draws hundreds of thousands of visitors to enjoy

authors, nab a used book, or score the latest best-seller. Just a few doors

its quaint downtown and local events; but according to Holly DeKarske,

down, vintage lovers will fall in love with Main Men & Main Men Ladies.

Executive Director of Venture Lititz, the true heart of the town lies in its

Of course, there’s also Spotted Owl Boutique, Clementines and Tiger’s Eye

people. “The historical preservation of our town has been huge,” explains

to consider for the latest fashions and trends.

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RIGHT: © 2017 JORDAN BUSH PHOTOGRAPHY

LEFT: PHOTO COURTESY OF AMY SPANGLER

LITITZ, PENNSYLVANIA

Before you know it, lunch is in order, and what better place to sit back and relax than Tomato Pie! A slice of the iconic tomato pie is a must, as are the sweet treats on display. And speaking of sweet treats, just around the corner you’ll find Wilbur Chocolate’s Candy Americana Museum!

Enjoy a delicious sampling of the local chocolates and stock up on gifts to take home. For more foodie-inspired gifts, try Zest, featuring a collection of culinary delights. Artists will revel in Purple Robin Reserve, while tea lovers can get their fix at A Tea Affair. For a blast from the past, pay a visit to the Lititz Historical Foundation & Museum, where you’ll learn about the town’s vibrant history and Moravian roots. Round out the day with dinner at the General Sutter Inn before indulging in a few of the cupcakes you scored earlier at Sugar Whipped Bakery. Lititz, you really are the sweetest!

LITITZ AT A GLANCE Once dubbed “America’s Coolest Small Town,” Lititz redefines cool with nods to its rich heritage and an infusion of trendy fun.

It’s the perfect balance of old and new, all wrapped up with the small-town charm we all crave.

MUST SIP Happy hour is best spent with a craft beer or cocktail at Bull’s Head Public House at the General Sutter Inn. Cozy up inside or enjoy a beautiful evening outdoors with snacks and drinks.

HISTORY LESSON Lititz is home to the first commercial pretzel bakery.

Founded in 1861, Sturgis Pretzel Bakery offers tours, pretzel making classes, and some uber-delicious handtwisted soft pretzels.

DID YOU KNOW There’s a wolf sanctuary nearby? That’s right, Lititz is also home to the Wolf Sanctuary of Pennsylvania.

Stop by for a guided tour!

FUN FOR THE KIDS Outback Toys – Slightly off the beaten path, this place has some seriously cool farm toys.

FUN FOR FOODIES With a tagline of “Meat.

Shop. Eat.,” we love the simplicity of Rooster Street Butcher. Abounding with locally sourced food and personalized customer service, it’s a must for foodies.

DON’T MISS Lititz Fire & Ice Festival 2019 will be the 14th year for this spectacular 3-day event - Feb. 15 - 18, 2019

INSIDER TIP Pack a picnic and head to Lititz Springs Park for lunch with the ducks.

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SOURCEbook

All products are subject to manufact urer availabilit y. Printed colors may var y f rom act ual materials. V iew all available selections at st yle.schellbrothers.com.

2

3

8

9

11

4

1

5

6

7

10

Kitchen Pg. 37: 1. Cabinets: Seville Maple Square Full Overlay; 2. Cabinet Finish (perimeter): Willow; 3. Cabinet Finish (island): Caramel; 4. Handles: 8233 SN; 5. Knobs: 3991 SN; 6. Countertops: Chakra Beige Q Quartz; 7. Sink: Franke RGX160 in Stainless Steel; 8. Faucet: Woodmere in Stainless Steel; 9. Backsplash: Crystal Shores Mosaic in Sapphire Lagoon; 10. Flooring: Leesburg Mixed Width Heavy Scraped Hickory in Allspice; 11. Paint Color: Malabar SW9110 by Sherwin Williams. Bar Stools: Adiris, available through DĂŠcor Direct, DecorDirectInteriors.com. Interior Design: Susan Herring of DĂŠcor Direct, DecorDirectInteriors.com.

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12

13

The Montauk, Elevation B

Get the Look Front Door Pg. 6: Floral Design: Ken Norman AIFD, PFCI of Floral Inspirations, floralinspirations.us.

15

14

524 East Savannah Road, Lewes, Delaware Photographed at The Whimbrel model at Saddle Ridge, SchellatSaddleRidge.com. Front Door: Fir Textured/Stained Craftsman 2-Panel door.

Close-Up Exterior: 12. Shutters: Board and Batten in Black;

17

16

13. Accent Siding: Shake Siding in Hillside Green; 14. Stone: Cut Stone in Aspen; 15. Main Siding: Lap Siding in Hillside Green; 16. Roof: Rustic Black; 17. Garage Door: Lexington Carriage in Clay/White. Dining Room Pg. 36: Rug: Village

By Artemis Azra in Tan-Bruschetta, available through Décor Direct, DecorDirectInteriors. com. Great Room Pg. 39: Stone: Cut Stone in Aspen; Cabinets: Seville Maple Square Full Overlay in Willow; Knobs: 3991 SN; Lounge Chair: Lind Island, available through Décor Direct, DecorDirectInteriors.com.

This is Us Kitchen Pg. 45: Cabinets: Henlow Maple in Oyster White; Countertops: Gray Lagoon Q Quartz; Flooring: Mackenzie 5" Maple in Buckskin 2005; Paint Color: Light French Gray SW0054 by Sherwin Williams.

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BEour GUEST Let us do the hosting! Come join us at our model homes and enjoy a tour of our communities. We can’t wait to see you!

D E L AWA R E B AY S I D E The Sanibel 20811 Harbor Cove | Selby v ille, DE

The Catalina COMING SOON | Selby v ille, DE

COASTAL CLUB The Mayberry 31611 Exeter Way | Lewes, DE

The Bristol 19013 Charlottetown Way | Lewes, DE

The Hatteras 19014 Charlottetown Way | Lewes, DE

GOVERNORS T h e Tr a d e w i n d COMING SOON | Lewes, DE

The Bluebell COMING SOON | Lewes, DE

The Jasmine COMING SOON | Lewes, DE

INDEPENDENCE The Whimbrel 30174 Ethan A llen Court | Millsboro, DE

JEFFERSON CREEK The Lilac 32877 Warbler Ct | Frankford, DE

THE PENINSULA The Shearwater 27513 Medallion Avenue | Millsboro, DE

The St. Croix 33567 Mist y Moon Drive | Millsboro, DE

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PENINSULA LAKES The Kingf isher 30965 Fowlers Path | Millsboro, DE

SADDLE RIDGE The Whimbrel 16822 Lexington Avenue | Lewes, DE

The Montauk 16832 Lexington Avenue | Lewes, DE

S AWG R A S S N O RT H The Lilac 20798 Rodney Drive | Rehoboth Beach, DE

The Chesapeake COMING SOON | Rehoboth Beach, DE

SHOWFIELD The Cassidy 18254 Show Jumper Lane | Lewes, DE

SOLITUDE ON WHITE CREEK The Bluebell 33325 Heavenly Way | Ocean View, DE

T I D E WAT E R L A N D I N G The Kingf isher 33713 Darlington Street | Lewes, DE

TRUITT HOMESTEAD The Orchid 36238 Farm Lane | Rehoboth Beach, DE

VIRGINIA THE HIGHLANDS The Kingf isher 12901 Lake Margaret Drive | Chesterf ield, VA

MAGNOLIA GREEN The Whimbrel 7006 Silverthread Drive | Moseley, VA

THE SANCTUARY The Shearwater 15924 Garston Lane | Midlothian, VA

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our

MISSION is to bring happiness to ourselves and our homeowners by not only creating exceptional homes and communities, but also by providing an extraordinary home buying experience.

”

HAPPINESS IS NOT SOMETHING TO BE ACHIEVED BUT

RATHER A CONDITION EXPERIENCED BY THOSE WHO CHOOSE TO

focus on the good IN THEIR LIVES. Chris Schell, President Schell Brothers, LLC