• How to win a prize?
• What is Luxury Travel?
• Qualities of Luxury Agency
• Scenic Group Overview
• Scenic Ocean/Scenic River
• Exclusive Incentives
• Next Steps
AGENDA
SCENIC TRIVIA
1.Pay Attention
2.Be the First to Answer Questions
3.Win swag!
• Meaningful and personalized experiences that nourish a traveler’s mind, body, and spirit.
• Privacy, purpose, and deep connection to destination is important Luxury travelers are looking for journeys that feel uniquely crafted and emotionally resonant rather than simply costly.
Source: Forbes.com
CULTURAL DEPTH & IMMERSIVE JOURNEYS
Luxury Travel is moving away from passive sightseeing toward deeply immersive experiences — learning from locals, engaging in traditions, and connecting with authentic stories behind places they are visiting.
Source: Forbes.com
QUALITIES OF A LUXURY TRAVEL AGENCY
• Relationship-Based vs. Transactional – Luxury travel agencies operate as travel advisors and experience designers – not order-takers.
• High-Touch Service Oriented – Detailed consultations, concierge-level planning, proactive communication, on-trip support so the experience is seamless and curated.
• Curated Supplier Portfolio – They partner with luxury brands and suppliers that align with the agency’s standards for service, inclusivity, and experience.
• Value over Price Positioning – Focus on experience, access, and peace of mind, NOT discounts.
• Elevated Client Experience – From proposal to documentation and follow-up, everything feels polished and intentional.
DEMAND AND SPENDING OUTLOOK
Most luxury advisors report year-over-year growth in both bookings and average trip spend.
OBJECTIONS & PERCEIVED ROADBLOCKS
• “My clients aren’t luxury clients.”
Underlying belief: Luxury means ultrawealthy only
• “Luxury clients expect too much.”
Underlying belief: High spend = high maintenance
• “I don’t feel confident selling at that price point.”
Underlying belief: Imposter syndrome in the luxury space
OBJECTIONS & PERCEIVED ROAD BLOCKS
• “Luxury Travel is harder to close.”
Underlying belief: Higher price = longer sales cycle and more objections
• “My marketing doesn’t attract luxury clients.”
Underlying belief: Luxury requires a completely different brand identity.
THE REAL TRUTH BEHIND THESE OBJECTIONS
Luxury travel in 2025/26 is already trending towards personalized, purposeful, immersive, all-inclusive and seamless travel.
Most objections are NOT about the clients.
They’re about YOUR confidence, positioning, and perceived identity.
SCENIC TRIVIA
Question: What are luxury travelers prioritizing over prior years’ travels?
The Story
The much sough afterEditors Pick from the respected Cruise Critic website.
Best Luxury river cruise brand voted by the readers of Luxury Travel Magazine.
The gold list award at 2018 Conde Nast Traveler.
SCENIC TRIVIA
Question: How many brands are in The Scenic Group and how many shipyards are owned by The Scenic Group?
THE BENCHMARK IN ULTRA-LUXURY CRUISING
UNRIVALLED EXPEDITION & DISCOVERY
Scenic Discovery Yachts Ultra-Luxury Ocean Voyages
Immersive
Dining
Premium Beverages, at any time
Enriching Moments
Soar Above the Horizon
Indulgence Spaces
Dive Below the Surface
Luxurious Suites & Butler Service
SCENIC TRIVIA
Question: What is the guest capacity on Scenic Eclipse I and II?
Spacious Suites
All with verandahs & butler service
Up to ten unique dining experiences
Indulgent Wellness
Introducing Scenic Ikon
Unique Selling Points
Only 270 guests onboard for an intimate, personalized journey
All-verandah suites with butler service and in-suite dining
Unlimited premium beverages, including specialty bars (Champagne, Sake, whiskey, wine, cocktails)
All tipping, gratuities, and airport transfers included
SCENIC TRIVIA
Question: What is the guest capacity on Scenic Ikon and which categories include butler service?
Scenic Rivers
River Cruising with
Scenic
Truly all-inclusive
Wine & dine as you like
Scenic Enrich exclusive experiences
Tailored just for you
Small ships with big spaces
Your own personal sanctuary
Butler Service
A venue and menu for every occasion
Portobellos / L’Amour
Crystal Dining River Café
Table La Rive / Table D’Or
SCENIC TRIVIA
Question: How many dining experiences are available on Scenic river ships?
Scenic Freechoice – Personalized Excursions
Full Day Excursion to Salzburg
Wines of Slovakia
Schonbrunn Palace
Shop with a Chef
Scenic Enrich – Exclusive to Scenic Guests
Palais Liechtenstein
Rastatt Palace
Palais des Papes
SCENIC GROUP TRIVIA
Question: How many NEW ships will The Scenic Group have over the next 3 years?
WIN A COMPLIMENTARY STATEROOM PLUS AIRFARE
Commission
When you make a deposited booking on a selected list of 20 river cruises departing in 2026 on Scenic & Emerald Cruises.
MAKE A DEPOSITED BOOKING
On any 2026 or 2027 Emerald Yacht Sailing OR
Any Scenic or Emerald river cruise departing now through August 31, 2026. Each new deposited booking during the promotion period counts as an entry.
Book by March 31, 2026 to qualify for these incentives. Scan QR Code for all details.
Earn 25% Commission
When you make a deposited booking on these identified departures on Scenic & Emerald Cruises.
Book by March 31, 2026.
SHIP TOURS
Complete Ship Tour Passport to enter the draw to win a comp cruise for 2.
Win a 1-year VTA scholarship
ADDITIONAL SAVINGS FOR YOUR CLIENTS
Use Code ASTAEXPO26 until April 30, 2026: (combinable with group bookings)
• $400/suite ($200 pp) for Scenic & Emerald river and ocean bookings
GROUPS OFFER
Secure your 2026/2027 river cruise group space by April 1, 2026, and enjoy exclusive group offers, amenity points, plus a suite at TA rates.
Exclusive ASTA member offer
How to Redeem:
• Use promo code ASTAEXPO26 when booking
• Valid until April 30, 2026
• Combinable with Groups
per couple
per couple
per couple
couple
Scenic River Cruises $400
Scenic Ocean Cruises $400
Emerald River Cruises $400
Emerald Yacht Cruises $400 per
Come Join us Saturday night!
Travel Advisor Resources
NEXT STEPS…
• Register your agency with The Scenic Group
• Contact your Regional Sales Manager for guidance & training.
• Reach out to your Regional Sales Director for marketing help and guidance.
WE are here for you!
