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Empowering Communities with Data
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MEASURING YOUR REGION’S ECONOMY Our team facilitates your understanding of the strengths and challenges your community faces and helps you develop a game plan to be a more successful competitor. Visual Infonomics Group has developed three levels of engagement for your community:
• The Economic Scorecard A comprehensive comparative index, infographics and narrative
• The Economic Snapshot Relevant comparative data, infographics and narrative
• The Trends Report Fast facts and infographics
THE ECONOMIC
SCORECARD The most comprehensive way to dive into your region's economy is with The Economic Scorecard. We help you set goals for success by identifying the communities you currently compete against, as well as help you think big by identifying aspirational communities you would like to emulate. We select four economic inputs necessary to create a vibrant and successful economy and use a formula to create a Scorecard Index for each. We then measure your community and compare it with your competitive and aspirational communities and the U.S. average. Below are sample indices with the data inputs needed to determine each Scorecard Index:
ECONOMIC
INPUTS
1. Human Capital Index
2. High Impact Clusters Index
Knowledge Workers
High Impact Density
High School Graduates
Employment Diversity
College Graduates
Employment Per Square Mile
Employment Rate
High Wage Employment
Young Professional Population
High Impact Growth
)
3. Entrepreneurial Environment Index
4. Quality of Life Index
Concentration of Small to Mid-sized Businesses
Culture and Recreation
Total Establishments
Travel Congestion
Proprietors' Income Share
Crime Rate
Business Services
Health Care Access
THE ECONOMIC
SCORECARD
We measure and compare the economic development outcomes.
» Gross Regional Product Growth » Gross Regional Product Per Capita Growth » Employment Growth » Per Capita Income Growth » Average Annual Pay Growth
By measuring your community against the competition, you will see your strengths and weaknesses emerge. In highlighting existing deficiencies, The Economic Scorecard provides a powerful tool for change. Your stakeholders will understand specific challenges facing your community’s social and business environment. Presented in an easy-to-understand chart and graph format, this comparative data analysis leads to communitywide discussion, engagement and brainstorming of solutions. As we analyze each Scorecard Index, we tell the story of programs, organizations and individuals currently working in those sectors with words and photographs. This editorial content helps to humanize the data, make it more understandable and brings it to life in a story-driven format.
UNIFY. ENGAGE. ACT. We also include a list of actions the community can take to get involved and improve economic development competitiveness. This list also serves as a way for the community to engage civic and business leaders with a unified voice for action.
THE REGIONAL ECONOMIC
SNAPSHOT
We select categories that matter most to your economic development prospects and community, and display the data in graphs, charts and infographics. We bring the data to life with the stories and photos of the individuals and organizations working to make your community more competitive, attractive and vibrant.
THE DATA WE CAPTURE AND BRING TO LIFE Demographics
Cost of Living
Education
Health Care
Economy and Business Environment
TELLING THE STORIES
Real Estate
We highlight the organizations and individuals working in your community through quick-read stories and photography.
Transportation and Location
THE RIGHT PLACE. This option provides context using comparative data from competing communities and the U.S. without creating a Scorecard Index, helping keep the focus on your community to tell its story.
THE TRENDS
REPORT
The Trends Report provides an easy to understand booklet of economic facts about your region. We select categories that matter most to your community and display the data in charts and infographics.
Demographics
Cost of Living
Economy and Business Environment Real Estate
Education
Health Care
Transportation and Location
This is information economic prospects want to know to make informed relocation decisions.
JUST THE FACTS. This format presents data in an engaging, contextual way to highlight the most important aspects for community stakeholders and economic development prospects.
PRESENTING
THE DATA When your report is ready, it’s time to tell the world and galvanize support within your community. One powerful outcome is the ability to bring people together and create common goals.
Events
We provide turnkey event solutions by drawing on the event staff at Visual Infonomics Group. We leverage our business event-production-experience to maximize the debut of your report.
Digital Marketing
From web sites and digital campaigns to videos, we are ready to ensure your message gets to your audience.
Print Distribution
The Visual Infonomics Group has decades of experience in distribution using direct mail and strategic mailing lists.
COLLECTIVE IMPACT. Bring your community together to address the issues and challenges you face. Create a common understanding among your stakeholders to set goals, collaborate, plan and execute on behalf of everyone’s future.
THE
TEAM Visual Infonomics Group is dedicated to delivering superior service to all of our clients. We draw on the strength of our team members’ experience and creativity to provide our clients with custom media products that will tell their story.
CREATIVE DIRECTOR
DIRECTOR OF BUSINESS DEVELOPMENT
RYAN WILCOX
MARK WRIGHT
rwilcox@visualinfonomics.com | 843.849.3117
mwright@visualinfonomics.com | 843.849.3143
Ryan is our project leader and chief strategist. He works with you to identify the drivers of your economy and align them with the goals of your organization. He leverages his design talent to transform data and complex concepts into visually pleasing and easy-to-understand graphic images. His understanding of economic development challenges and outcomes combined with his creative abilities ensures your project will be a success.
Mark has more than 15 years’ experience in publishing, including custom magazine creation and coordination for entities including chambers of commerce, convention and visitor bureaus, government and economic development organizations. His experience in leading clients from concept to final product is why our clientele use our custom media services again and again.
BRAND AMBASSADORS
EDITORIAL TEAM
With years of experience working in economic
The editorial team will tell your story and
development media GradyJohnson and Steve
ensure all editorial content meets the
Fields facilitate your community engagement
highest standards.
DESIGN AND PRODUCTION
The design team ensures your project leaps off the page to engage readers.
and ensure your project meets its goals.
ANDREW SPRAGUE
GRADY JOHNSON
President and Group Publisher gjohnson@visualinfonomics.com 843.849.3103
STEVE MCDANIEL
Editor smcdaniel@visualinfonomics.com 843.849.3123
RESEARCH AND ANALYSIS
Our staff digs deep to find the data and facts that matter.
PAIGE HARDY STEVE FIELDS
Vice President sfields@visualinfonomics.com 843.849.3110
Research Specialist phardy@visualinfonomics.com 843.849.3125
ELIZABETH HODGES Data Analyst lhodges@visualinfonomics.com 843.849.3105
Graphic Designer, Videographer asprague@visualinfonomics.com 843.849.3118
KIM MCMANUS
Staff Photographer, Event Planner kmcmanus@visualinfonomics.com 843.849.3116
UP
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1439 Stuart Engals Blvd., Suite 200 Mount Pleasant, SC 29464 843.849.3143 | www.VisualInfonomics.com
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