2010 Columbia Event Planning Guide

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YOU’RE INVITED! What: Event Planning Guid e

Presented b y: The Colum bia Regional Business Rep ort Details: The Event Plannin g Guide is des the go-to pub igned to be lication for ev ent planners in the Colum bia area.

Don’t miss: The guide in cludes great planning tool including chec s, klists and dir The guide also ec tories. includes arti cles that look at the latest trends.

In this issue : Tips on plan ning an even t in any econ ensuring a su omic climate, ccessful corp orate develop ment progra m and much m ore.

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Corporate Meetings & Conventions 4 Face value: The importance of holding a well-planned corporate meeting in any economic climate

6 Event evolution 7 Return on investment Ensuring a successful corporate development program

8 Convention planning checklists 9 Corporate event planning checklists 11 Technical worksheet for events 12 Proper attire Guidelines for dressing appropriately

2010 Event Planning Guide | www.columbiabusinessreport.com

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Corporate Meetings & Conventions

Face value The importance of holding a well-planned corporate meeting in any economic climate

By Allison Cooke Oliverius aoliverius@scbiznews.com

T

echnology and the economy have changed the meeting and event planning industry. Businesses have spent the past year cutting back on “nonessential” expenses, including national sales meetings, trade shows, staff retreats and the like.

If a company did actually host a major function, chances are it was scaled way back and involved budget-friendly videoconferencing.

In addition, the event was probably planned in-house by someone who would not generally be given such a task.

The decision to cancel an event or hold a bare-bones meeting planned by inexperienced staff centers around saving money. But the end result might not be exactly what executives had in mind.

“The upside to this downtrend is that people are really realizing the value of not only doing the meetings — and doing them well — but also the importance of having that face-to-face time with their employees and customers,” said Christopher Greenslade, vice

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president of Patriot Meetings and Management.

In fact, Forbes Insights recently conducted a study of 760 business executives, asking them if they preferred face-to-face or virtual meetings. Eight out of 10 respondents said the benefits of a face-to-face meeting outweigh the cost savings of a virtual meeting.

A worthwhile investment A recent perception has been a that if a company spends money on a corporate event — and hires someone to plan it — it is acting frivolously.

But Greenslade said corporate events are worthwhile investments

2010 Event Planning Guide | www.columbiabusinessreport.com

because they excite customers, increase your company’s visibility and motivate employees.

Statistics show that employees will stay in a job with lower pay if they have a connection to the success of the organization, said Brian Wilson, owner of Adventure Teamworks LLC, which offers leadership and team development programs.

“This connection generally comes from the company showing appreciation for their employees,” Wilson said. “Especially in today’s economic climate, employees don’t want to continue to feel the doom and gloom and appreciate the fact that their organization is taking a step to show their appreciation.”

Client advocate The use of an industry professional to plan your event helps to ensure your company doesn’t leave any money on the table. Professionals know what questions to ask to obtain reduced rates on certain items, or even get fees waived.

For example, if you reserve a block of rooms at a hotel, the hotel will require that a certain percentage of those rooms be occupied or you will be charged a penalty. Requesting that the hotel lower the occupancy requirement from 95% to 70%, for example, can save a considerable amount of money.

In addition, if you have a block of rooms, a hotel will often provide meeting space at a reduced rate, and in some cases for free — if you just ask.

Many other hidden costs exist that industry professionals can weed through during contract negotiations to save your company money on the event.

And, in many cases, meeting planners do not charge for their services.

Corporate Meetings & Conventions It’s an accepted business arrangement in the hotel industry that the hotel pays the third party a commission based on the number of room nights. The third party is compensated because the hotel wouldn’t have obtained the business without the help of the planner, and the hotel wants the planner’s future business.

A misconception is that the hotel passes the cost along to the client, but Greenslade, whose company plans professional meetings worldwide, said this doesn’t happen.

Value-added partnerships “I think, going forward, there is going to be a great need for partnerships to be formed between companies who hold meetings and third-party consultants like ourselves,” Greenslade said. “The industry has changed — it will be leaner and meaner in the future.

But there is definitely a role for specialized meeting planners.”

Corporations should view the partnerships as a value-added arm of their business, he said. Event

planners can work with staff members, rather than take their place.

Event planners can also work transparently, taking care of the details without recognition — all the while making your company look great.

“The message that needs to get out is to look at the value of a company like Patriot Meetings as being an integral partner in helping you achieve your goals,” Greenslade said. “There is real value in having someone like me being joined at the hip with your organization.

“What you are doing is putting skilled people together who can add an advantage to the process to save you time and money. Companies that get it see there is tremendous value in the savings we can produce.” epg Sources: Christopher Greenslade, Patriot Meetings and Management cgreenslade@patriotmeetings.com, www.patriotmeetings.com Brian Wilson, Adventure Teamworks LLC bwilson@adventureteamworks.com, www.adventureteamworks.com

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helpful tips

Gaining participation in a breakout: ‘Divide & conquer!’

• The smaller the grouping, the more likely group members will participate.

• Assign roles to each group member that support participation – like a facilitator, timekeeper, recorder or reporter.

• When brainstorming, follow the rule that “all ideas are good in that they are expressed,” so no attacking them.

• You can start a breakout session by asking each person, or

groups of two, to write down several ideas on the topic to be explored.

• Then, in round-robin fashion, ask each person or pair to share their thoughts within the small group.

• Have the reporter present the small group’s work to the full group.

Source: Margaret Seidler, author of Power Surge: A Conduit for Enlightened Leadership www.margaretseidler.com

2010 Event Planning Guide | www.columbiabusinessreport.com

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Corporate Meetings & Conventions

Event evolution

C

orporate meetings are no longer just opportunities for executives to outline goals for the next year or unveil new products.

Instead, corporate gatherings have evolved into multidimensional experiences that are carefully orchestrated not only to accomplish business at hand, but also to offer attendees the chance to network and brainstorm with colleagues.

Subject matter isn’t just projected onto a wall; it’s presented in fresh, interesting ways that feed off the latest technology and incorporate hot topics and trends in business and social circles.

The result is an event with impact. The following are a few of the latest trends in turning a ho-hum conference into a home run.

Broadcasting to a computer near you An increasing number of planners are using cameras in confer-

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ence rooms to broadcast meetings on the Web. Doing so is a must for businesses with locations across the country and around the globe, because it increases participation at all levels while saving on travel expenses.

If videoconference-goers will be invited to participate in a Q&A session, appoint a moderator to introduce participants and control the flow. You may also consider recording the conference and posting it immediately after the event.

A few current trends include: • Selecting transportation that uses alternative fuel.

• Encouraging use of mass transit by providing information and maps.

• Choosing a meeting site that purchases food and beverage items from local suppliers, or one that serves organic food and composts waste.

• Offering leisure activities that are earth-friendly, such as golfing at a course that is operated in an environmentally safe way.

Green meeting There are many facets to planning a green event, including the obvious — implementing a plan to minimize, reuse and recycle waste — and the not-so-obvious — selecting a meeting facility that landscapes with native plants.

Experts say companies continue to request information on green policies in their RFPs, even though hosting a green event can be more expensive.

2010 Event Planning Guide | www.columbiabusinessreport.com

A conference that’s good for your health Conference-goers these days might be hard-pressed to find a doughnut or croissant during a coffee break.

More companies are requesting healthier fare, formatting meetings so they are shorter to minimize fatigue, and incorporating opportunities for stretching and walking.

The healthy meeting format not only promotes a healthier lifestyle for participants, it also demonstrates a company’s commitment to the health and wellness of its employees.

Studies show that healthy employees are more productive and keep health care expenses down.

Trends include: • Selecting a venue that is smokefree in all interior spaces and has safe walking or running routes available.

• Creating a list of area restaurants within walking distance that offer healthy menu items.

• Providing organic snacks and meals.

• Hosting an early morning walk/ run or other physical event. epg Sources: Benchmark Hospitality International, www.allbusiness.com, www.sustainablebusiness.com, www.prevention.va.gov

Corporate Meetings & Conventions

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Return on investment: Ensuring a successful corporate development program

By Allison Cooke Oliverius aoliverius@scbiznews.com

I

t’s been three years since employees at Lanxess Corp. completed a two-part team development program with Adventure Teamworks LLC, but the results are still crystal clear.

“We are a very safety-conscious corporation,” said Samantha Gonzalez-Iorio, administrative assistant at the German-based company, which develops, manufactures and sells plastics, rubber, specialty chemicals and intermediates. “Our employees work with dangerous chemicals every day and we definitely need a strong team environment.”

Their development program involved physical activities as well as critical thinking activities, all designed to open lines of communication, build relationships and trust, and motivate employees.

“The proven return on investment is the five years we’ve gone without a recordable (injury),” Gonzalez- Iorio said.

Adventure Teamworks

Great expectations The key to obtaining results from any development program is to first establish goals and then explain them to participants.

“On more than one occasion, the client has an idea in their mind about the goals they hope will be reached during the event, but they don’t share that with the participants, so right away there is a disconnect,” said Brian Wilson, founder of Adventure Teamworks.

A third party can assist, by first surveying the company to determine areas that need work and what type of program would work

best. Typical needs include improving communication, working together efficiently and improving leadership skills. Typical programs include recreation, education, development and redirection.

Follow through, follow up In addition to outlining your expectations, you must also provide employees with action plans to help them incorporate their new knowledge into their daily duties.

It’s also important to follow up with employees to make sure the impact of their aha! moment doesn’t fade.

“It may just mean talking with the participants — individually or as a group, even by phone or e-mail — or meeting again for another program,” Wilson said. “It’s like someone training from the Cooper River Bridge Run; if they run once before the race versus creating and following a training plan, the results will be dramatically different.”

If participants embrace their new skills and knowledge, “then there should be an immediate return on investment,” he said. “If there was minimal buy-in, misunderstanding about what the program was for, and/or no follow through, then the ROI will take much longer or may not even occur.”

A sure-fire way to ensure employee buy-in is for company leaders to participate in the program.

“People believe in and follow those that lead by example,” Wilson said. “If a boss says, ‘We’re having a corporate retreat, but I can’t be there,’ the message that sends is loud and clear.” epg

2010 Event Planning Guide | www.columbiabusinessreport.com

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Corporate Meetings & Conventions

Convention planning checklists Accommodations Committee checklist Find out date of arrival and departure for the majority of the group.

Make a tentative booking of rooms.

Obtain information on the hotel and rates to send with promotional material.

Have emergency housing available for latecomers.

Record expected time and date of each attendee’s arrival.

Maintain regular liaison with the hotel regarding reservations.

Get information on exhibit locations and storage for exhibit materials.

Public Relations/ Advertising Committee checklist Prepare direct-mail materials to promote attendance.

Prepare write-ups for newsletters and association publications.

Send advance information to the media and invite the media to the event.

Set up a press table or a separate pressroom, if appropriate.

Obtain copies of all speeches in advance to give to the media and arrange for the speakers to be available for interviews.

Arrange for a photographer.

Provide news releases and photos of the speakers for their hometown papers.

Finance Committee checklist

Find out when payment is due for various functions.

Decide on ticket prices.

Determine policy on accepting checks and giving refunds.

Find out when payment is due to speakers and extra help.

Determine the cost and number of meals as well as guarantee on number of meals.

Determine whether VIP accommodations will be paid for by your organization.

Plan for success The formula for a successful convention includes a wellestablished plan; clearly defined goals and objectives; organized volunteers; solid financial administration; and functional committees for finance, accommodations and public relations/advertising.

For a list of hotels with meeting facilities, see page 28.

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2010 Event Planning Guide | www.columbiabusinessreport.com

SAMPLE BUDGET Expenses Mailing and postage

$________________

Printing

________________

Signs and decorations

________________

Speakers

________________

Registration staff/materials

________________

Extra help

________________

Transportation

________________

Entertainment

________________

Meeting room or rooms

________________

Snacks

________________

Meals

________________

Gratuities

________________

Audiovisual equipment rental

________________

Gifts

________________

Miscellaneous

________________

Total

________________

Income Registration fees

$________________

Contributions

________________

Sponsorships

________________

Exhibit space rentals

________________

Total

________________ Source: thegreatevent.com

Corporate Meetings & Conventions

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Corporate event planning checklists Before the event Determine event goals and objectives. This is especially important with client events and sales meetings, as it will help you keep on track.

Identify possible dates for the meeting. No matter what date you pick, someone will complain it doesn’t work. Thinking ahead and checking with others on possible conflicts can limit the inconvenience for all parties.

Prepare a preliminary agenda and guest list to help set the criteria for the venue.

Prepare a preliminary budget. Unless you manage your corporate event closely, the budget can grow unexpectedly.

Send meeting requirements to selected sites with requests for written proposals. If you are signing a contract, get a written proposal so there won’t be surprises.

Review site proposals from responding suppliers, select potential sites and begin site negotiations with potential venues.

Whenever possible, speak to companies that have hosted similar events at the venue.

Conduct site visits as required. This is important when you’re using the facility for the first time. Determine security needs at the location.

Negotiate hotel rates and blocks. If you use hotel meeting

rooms for the event, you could get a significant discount on sleeping rooms.

Determine preliminary food and beverage requirements and negotiate menus and prices. It’s all negotiable, but keep in mind that the more you customize the deal, the more you’ll have to manage.

Establish a theme and preliminary graphics for the logo, program, etc. Take advantage of this opportunity to enhance your corporate brand.

Consider hiring a printer for invitations, programs and agendas.

Add any deadlines and other requirements to the timetable.

As the event gets closer Form committees as required. The larger the event, the more work to be done. Make life easier by getting others involved.

Organizations that have regular events should consider forming standing committees that meet regularly.

Develop a promotional strategy.

Do some PR for the event. Calendar notices, press releases and interviews may all be appropriate, depending on the size of your event.

2010 Event Planning Guide | www.columbiabusinessreport.com

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Corporate Meetings & Conventions

Corporate event planning checklists (continued) For nonprofit or charity events, line up sponsors. Prepare and mail letters to potential event sponsors requesting consideration in their budgets.

Identify needs for outside consultants, specifying requirements.

If you are charging admission to the event, establish registration fee structures and policies, and be sure to include clear cancellation policies.

Invite and confirm key speakers. This includes people within your organization. Don’t assume anyone is automatically available.

Obtain audiovisual needs from speakers and presenters, and order all necessary equipment.

Review, update and confirm final event budget.

Identify and communicate on-site responsibility areas for committees and volunteers. Set up training for volunteers and educate them about your expectations.

Select and order speaker gifts and awards.

Order special decorations for the event.

Prepare and order the signs. This is another opportunity to build your brand.

Arrange for travel and housing of all staff and VIPs.

The Room

Location Caterer Liquor Bartenders Linens (tablecloths, napkins) Menu Cake Votives and votive candles Napkin rings Table candy Table games Glitter or confetti Bathroom florals

Giveaways/Prizes

T-shirts Caps Tote bags/baskets Pens, notepads Theme-oriented items

Premiums, with company logo for corporate event

Other Photographer or videographer Registration table Gift table Information table

Out-of-Town Guests Hotel reservations Weekend-at-a-glance or itinerary Maps to and from airport and other locations Welcome gifts Transportation Other________________

Decorations Sign-in board

10 2010 Event Planning Guide | www.columbiabusinessreport.com

The day of the event Have a staff/volunteer meeting to review responsibilities, procedures and overlap areas such as registration. Taking 10 minutes for an informational and motivational meeting will save headaches later in the day.

Confirm and monitor pickup of all rental equipment and supplies.

Immediately afterward Pack and inventory all material. Many of your collateral materials are reusable — and they’re a big investment.

Do financial reconciliation. Gather the invoices and make sure you have been billed correctly and that you pay in a timely fashion. Watch expense reports, an area where a lot of costs can be hidden.

Perform post-budget performance review. Were you on budget? Could you have saved money?

Write and mail thank-you letters.

Collect and organize data for final meeting reports. Get evaluations from staff, volunteers and consultants to determine what went right and what could be improved on so next time goes more smoothly.

Message book Centerpieces Welcome sign Band backdrop Balloon bouquets Buffets – decor and signage Ceiling treatments Outside lobby area Seating cards Table cards Directional signage Easels Theme-oriented signs Company display

Entertainment

DJ Band Music during cocktails Other entertainment (caricaturist, magician, etc.)

Photo favors Special presentation: Who to emcee? Who to present?

Roasts/toasts Audiovisual needs Other (theme-oriented)

Printed materials Invitations to ceremony, party, benefit or main event Invitations to reception (if applicable) Response cards Response envelopes Seating cards Table cards Cocktail napkins Matches Programs Agenda Newsletter Source: thegreatevent.com

Corporate Meetings & Conventions

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Technical worksheet for events

A

ccounting for all audiovisual needs for your meeting or event can be Will this event be videotaped? ________________________________ a daunting task. IUse this form to help clarify your needs and better POWER communicate with your selected production company.

Are you familiar with the power available at this venue? _____________ GENERAL EVENT INFORMATION If not, do you have a contact for this at your venue? ________________ Organization or individual name: ______________________________ What kind of event are you planning? ___________________________ AUDIO How many people are you expecting? __________________________ How many people will be speaking? ___________________________ What is the event date? _____________________________________ What kinds of microphones are needed for this event?_______________ Where do you plan to host this event? __________________________ Wired HH/Qty _________________________________ Wireless HH/Qty What is your audiovisual budget for this event? ___________________ Wireless LAV/Qty __________________________________________ Wireless Headset/Qty______ Specific other:____________ _________ EVENT DETAILS The speaker(s) will address your audience from: (please circle one): Load In:____________________Date:_____________Time: ________ Wired mic stand Head table mic stands Upright podium Tabletop Rehearsal: _______________________________________________ podium None Doors Open to Guests:_______ Show Start:_______ Show End: _______ Does your event have a theme or specific color choices? _____________ VIDEO Do you have a show flow or agenda for this event? _________________ What is the purpose of having video as an element of this event? ______ Do you already have content you would like to present in video? _______ Do you have a logo specific to your event that you would like to project onto the walls, floor or building facade? _________________________ If so, what media and media source are you using? ________________ Are you planning to have entertainment that will require lighting?_______ How many media sources do you plan to use? (PC, DVD) _____________ If so, is there a rider available with their specific needs? _____________ Do you need assistance with video design or production? ____________ Would you like to use a projection screen(s) for this event? ___________ Will this event take place in more than one location? (tents, rooms, buildings) ____________________________________ If so, would you like to do front or rear projection? _________________ At what times would you transition the location of your event? ________ Ground support your video screen(s) or suspend from ceiling points? ____ Do you have a room diagram for this event? ______________________ Do you have any specific camera work needs for this event? __________ What elements would you like to use lighting for? (stage, dance floor, decor) ___________________________________ Information provided by Production Design Associates

2011

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Corporate Meetings & Conventions

Proper attire Follow these guidelines to ensure you are appropriately dressed, whether you’re attending a formal wedding, a business dinner or a tailgate party.

WHITE TIE

FESTIVE ATTIRE

MEN Black tailcoat; matching trousers with a single stripe of satin or braid; white pique wing-collared shirt with stiff front; white vest; white bow tie; white or gray gloves; black patent leather shoes; and black dress socks WOMEN Formal (floor-length) evening gown

MEN Seasonal sport coat or blazer in color of choice; slacks; open-collar shirt or shirt with festive or holiday-themed tie WOMEN Short cocktail dress; long, dressy skirt and top; or dressy pants outfit

BLACK TIE

MEN Seasonal sport coat or blazer; slacks; open-collar shirt WOMEN Street-length dress; skirt and dressy top; or dressy pants outfit

MEN Black tuxedo jacket and matching trousers; formal (pique or pleated-front) white shirt; black bow tie (silk, shiny satin or twill); vest or black cummerbund to match tie; dressy suspenders to ensure a good fit (optional); black patent leather shoes; black dress socks; and no gloves. In the summer or on a cruise: white dinner jacket; black tuxedo trousers; and other black-tie wardrobe.

WOMEN Formal (floor-length) evening gown; or short, dressy cocktail dress

BLACK TIE-OPTIONAL MEN Either a tuxedo (see “Black Tie”) or a dark suit; white shirt; and conservative tie WOMEN Formal (floor-length) evening gown; short, dressy cocktail dress; or dressy separates

CREATIVE BLACK TIE MEN Tuxedo combined with trendy or whimsical items such as a black shirt or a matching colored or patterned bow tie and cummerbund; black shiny patent leather or dressy black leather shoes; and black socks WOMEN Formal (floor-length) evening gown; short, dressy cocktail dress; or dressy separates, any of the above accessorized with items such as a feather boa, colorful shawl or colorful jewelry

SEMIFORMAL MEN Dark, dressy business suit (usually worsted wool) with matching vest (optional); white shirt; conservative tie; dressy leather shoes; and dark dress socks WOMEN Short afternoon or cocktail dress; or long dressy skirt and top

12 2010 Event Planning Guide | www.columbiabusinessreport.com

DRESSY CASUAL

BUSINESS CASUAL MEN Seasonal sport coat or blazer; slacks or khakis; open-collar shirt WOMEN Skirt, khakis or slacks; open-collar shirt, knit shirt or sweater (no spaghetti straps or low-neck tops)

SPORT CASUAL MEN Khakis or clean, pressed jeans; plain T-shirt (no slogans), polo shirt or casual button-down shirt WOMEN Khakis or clean, pressed jeans; plain T-shirt (no slogans), polo shirt or casual button-down shirt

BEACH CASUAL MEN Khakis or shorts (cargo or Bermuda); knit or polo shirt; sport jacket (optional); or sweater WOMEN Sundress, khakis or shorts (cargo or Bermuda); open-collar, knit or polo shirt; lightweight jacket or sweater

HOLIDAY CASUAL MEN Same as “Business Casual” with some holiday colors or designs.

WOMEN Same as “Business Casual” with some holiday colors or designs.

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Business Casual

Give your event plenty of thought from beginning to end The goal

guests to sleep.

If you are having a served meal, ask your chef if he or she might be able to announce the menu. With so many chefs at celebrity status these days, hearing the menu is a nice touch.

What is the goal of your event?

Be very clear about this and think, think, think about how to maximize the results. Is this a free-forall cocktail party, a seated event with a defined message, a product launch, or a client thank-you event?

Regardless, you should be clear on your invitation if there is a schedule of events and timing. Some guests may not be able to stay the entire time. Others may wish to come late or leave early. Your guests will appreciate knowing the time obligation of the event.

Roaming entertainment If you want to entertain your guests, go beyond the band. Consider a carnival-themed event with snake charmers, magicians, fortune tellers and a caricaturist.

A drawing

The budget Be clear on any budget restrictions so you match up the right venue and menu with the number of guests who are attending. As you come up with that budget number, build in some flexibility, based on the number of guests invited. If fewer guests come, will you choose to spend the extra money in your budget? What if more people RSVP than you anticipated? Be prepared for those budget changes.

The date Check your local events calendar to compare your event date to other events happening in the community. See page 14 of this Event Planning Guide for a list of upcoming events in the region.

Invitations Do not skimp on invitations.

An impressive invitation furthers your goal of thanking old clients or building relationships with new ones.

Be clear on the invitation who you are inviting. An entire office?

One person? One person and a guest? Your event space may be specific and only allow so many guests. What will you do when you send an invitation for one guest and that person sends a RSVP for six? Be sure to include a phone

number for the event planner or someone at your company who is knowledgeable about the event and can answer those RSVP-related questions.

Everyone in your office should pour over the final list to make certain all aspects are correct. Check addresses and spellings of names and titles. Nothing is more embarrassing than sending an invitation to someone who has been gone for an extended period of time or your invitation doesn’t arrive because the person or business moved.

Event timing If your event is timed for just after work, consider what your guests may be doing after the party. The prospect of a cocktail party downtown after work becomes more attractive if it is within walking distance to good restaurants. The idea of asking guests to drive to an outlying area becomes much more attractive for a luncheon (top it off with iced tea in to-go cups for the drive back to the office).

Wow them in the beginning If possible, arrange parking for your guests. At some venues, you

14 2010 Event Planning Guide | www.columbiabusinessreport.com

or your guests have to pay for parking. If this is the case, be sure to mention it on the invitation. If you are at a plant or warehouse, have golf carts driven by employees with name tags to transport your guests from the parking lot to the facility. Want to really make it unique?

Bring in the bicycle taxis.

Wow them in the middle If possible, have your staff greet guests at the parking lot or at the front door. And, most importantly, greet them as they are leaving and thank them for coming. Your attention to detail will reinforce the quality of your work.

Great food … for the right time of day Great food does not have to mean expensive food. For a cocktail party, consider a cheese monger with dessert wines. For a luncheon or dinner, think about a first course of soup and salad or appetizer and salad. A demitasse cup of she-crab soup is a great meal starter. Or for a luncheon, gazpacho and a chilled seafood salad could be a great starter.

Be carb-conscious. The last thing you want to do is put your

People love to win prizes. Work with a local travel agent on a fun trip that might be “on special” and then beef if up with take-a-ways for the trip. Give away three nights in Bermuda with new sunglasses from a locally owned boutique. Or give away tickets to concerts, festivals or sporting events.

Wow them in the end A beautifully wrapped gift thanking your guests for coming is an impressive touch that can be figured into the entire event budget. A bi-fold silver picture frame with an appropriate quote on one side and a “Thank you for coming” note on the other side, complete with wrapping, can cost as little as $20 per person.

If gifts aren’t in your budget, consider mailing a note to acknowledge their attendance.

Wrap it up After the event, have a meeting to determine the high and low points of the event. What is the client follow up? Did you like the caterer/bar service/venue/entertainment and would you use them again? Be aggressive in your thoughts about when the next event should be and book it. epg Source: Mitchell Crosby, owner of JMC Charleston

Business Casual

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Columbia-area Events The following is a sampling of some major events in the Columbia region. Check with the Columbia Metropolitan Convention & Visitors Bureau at www.columbiacvb.com for additional listings.

Williams-Brice Stadium at the University of South Carolina. (Photo/Brett Flashnick, Columbia Metropolitan Convention & Visitors Bureau) University of South Carolina Gamecocks Football Through November Williams-Brice Stadium Gamecocksonline.com 2010 marks the 117th season of intercollegiate football at the University of South Carolina, dating back to 1892. It is the 104th consecutive year in which South Carolina has competed on the gridiron. The university did not field a team in 1893 or 1906.

S.C. State Fair Oct. 13-24, 2011 S.C. State Fairgrounds 803-799-3387 or 888-444-3247 www.scstatefair.org Started in 1869, the S.C. State Fair continues to uphold its agricultural roots while offering fun, food and educational exhibits.

Boo at the Zoo Oct. 15-17, 22-30, 2010 Riverbanks Zoo 803-779-8717 www.riverbanks.org/events/boo.shtml This family-friendly Halloween event runs from 6-9 p.m. Children are invited

to wear costumes. The fun includes Frankenstein’s Foam Zone, a DJ dance party and a trick-or-treat trail with candy. Kids can venture inside the Crow’s Nest Hay Maze, ride the haunted carousel and explore the zoo at night.

Clinton Corn Maze Through Nov. 21, 2010 Clinton Sease Farm, Lexington 803-730-2863 www.clintonseasefarm.com Get lost in the corn maze, visit the Kiddie Corn Maze, cool off in the Mist Maze or try South Carolina’s only Marshmallow Maze. Gift shop and snack shop on-site.

38th annual Governor’s Cup Nov. 12, 2010 www.lexmed.com/calendar/specialevents/governors-cup-2010.aspx The Governor’s Cup Road Race features a series of events that include a half marathon, an 8K run, a 4-mile walk and the Kid’s Cup Run and Challenge. The course begins in downtown Columbia and ends at the Horseshoe at the University of South Carolina. Motivational entertainment along the course.

Lights Before Christmas at the Riverbanks Zoo. (Photo/Provided)

25th annual Vista Lights Nov. 18, 2010 Congaree Vista www.vistacolumbia.com The Congaree Vista, Columbia’s arts and entertainment district, includes more than 60 galleries, restaurants, bars, entertainment venues and shops that open their doors and offer free hors d’oeuvres and holiday cheer. Vista Lights is familyfriendly and runs from 5-10 p.m. Don’t miss the tree-lighting ceremony at 7 p.m. at the intersection of Gervais and Lincoln streets.

Lights Before Christmas Nov. 19, 2010-Jan. 2, 2011 Riverbanks Zoo 803-779-8717 www.riverbanks.org/events/lights.shtml A family tradition for more than 20 years, Lights Before Christmas features nearly 1 million twinkling lights in various displays. Roast marshmallows around the Jingle Bell Bonfire and visit with Santa nightly through Christmas Eve. Closed Nov. 25, Dec. 24-25 and Dec. 31.

The Colonial Cup. (Photo/Catherine French)

Colonial Cup Nov. 21, 2010 Springdale Race Course, Camden 803-432-6513 www.carolina-cup.org Springdale Race Course is situated just on the outskirts of town and hosts two of the most important steeplechases on the annual calendar — the Carolina Cup in the spring and the Colonial Cup in the autumn.

57th annual Carolina Carillon Christmas Parade Dec. 4, 2010 Gervais Street, Columbia 803-799-1216 www.carolinacarillon.com This annual parade features dozens of floats, marching bands, drill teams and live performances.

Holiday Market Dec. 2-5, 2010 Cantey Building, S.C. State Fairgrounds 803-252-4552 www.jlcolumbia.org/?nd=holiday_ market_public This year marks the 25th year of the Holiday Market. Organized by the Junior

World Beer Festival. (Photo/Brett Flashnick, Columbia Metropolitan Convention & Visitors Bureau)

2010 Event Planning Guide | www.columbiabusinessreport.com

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Business Casual 6th annual Rosewood Crawfish Festival May 2011 (date to be announced) Rosewood Drive, Rosewood 803-309-3202 www.rosewoodcrawfishfestival.com This popular festival is fun for the whole family. It features 5,000 pounds of fresh Louisiana-grown crawfish, as well as live music, a street vaulting competition and the Community Event Expo.

Top: Viva la Vista. (Photo/Jimmy Higgs) Bottom: Okra Strut (Photo provided)

League of Columbia, the market features more than 90 merchants.

Third annual World Beer Festival Jan. 22, 2011 Columbia Metropolitan Convention Center www.allaboutbeer.com Enjoy beer samples, music by local bands and educational sessions by industry experts.

St. Pat’s in Five Points March 19, 2011 Five Points, Columbia www.stpats5points.com This annual event kicks off with a 5K run and a 1-mile walk in the morning, followed by a St. Patrick’s Day parade, live music, dancing, food and crafts.

There is also a carnival for the kids.

27th annual Sportsmen’s Classic March 25-27, 2011 S.C. State Fairgrounds, Columbia www.dnr.sc.gov/psc More than 300 exhibitors will be on hand during the Sportsmen’s Classic to preview the latest products, offer samples and provide demonstrations.

Featured products include fishing tackle, rods and reels, hunting supplies, tree stands, camouflage and archery equipment, boats and marine equipment, and four-wheelers and supplies.

Colonial Cup April 2, 2011 Springdale Race Course, Camden 803-432-6513 www.carolina-cup.org Springdale Race Course hosts two of the most important steeplechases on the annual calendar — the Carolina Cup in the spring and Colonial Cup in the fall.

Artista Vista Gallery Crawl April 2011 (date to be announced) Congaree Vista 803-269-5946 www.artistavista.com This signature event, held each spring, showcases various galleries in the Vista.

Elmwood Home & Garden Tour April 9, 2011 Elmwood Park, Columbia www.historicelmwoodpark.org Take a special look inside several charming homes located within historic Elmwood Park.

16th annual Columbia International Festival April 2-3, 2011 Cantey Building, S.C. State Fairgrounds 803-799-3452 www.cifonline.org The Columbia International Festival showcases the music, culture, food and performing arts of the various cultures, nationalities, races and language groups represented in South Carolina.

Battle for Columbia May 6-8, 2011 Lt. Gen. Wade Hampton Camp, Columbia www.wadehamptoncamp.org Experience a battle re-enactment and visit the encampments of Union and Confederate soldiers.

18 2010 Event Planning Guide | www.columbiabusinessreport.com

Lexington County Peach Festival July 4, 2011 Gilbert Community Park, Gilbert 803-892-5207 www.lexingtoncountypeachfestival.com Festivities kick off every year at 8:30 a.m. and stretch into the night until 10 p.m., when the day is brought to a close with a dazzling display of fireworks.

The Peach Pageant, Peach Parade, live entertainment, art contest, antique car show and many more events take place in conjunction with the festival.

University of South Carolina Gamecocks Football Fall 2011 Williams-Brice Stadium, Columbia Gamecocksonline.com 2011 marks the 118th season of intercollegiate football at the University of South Carolina, dating back to 1892. It is the 105th-consecutive year in which South Carolina has competed on the gridiron. The University did not field a team in either 1893 or 1906.

Okra Strut Sept. 23-24, 2011 Downtown Irmo 803-781-6122 www.irmookrastrut.com This two-day okra celebration includes a street dance, parade, arts and crafts, rides, amusements, a petting zoo and food vendors.

U.S. Marine Corps Ultimate Challenge Mud Run Sept. 24, 2011 The Leatherneck, Gaston 803-404-4142 www.usmcmudrun.org The 4.2 mile course is an all-terrain race conducted on dirt roads and improved and unimproved trails through the training area. These trails include mud holes, walls, trenches and other obstacles that require swimming, crawling, climbing and jumping.

25th annual Greek Festival September 2011 (date to be announced) Corner of Sumter and Calhoun streets 803-461-0248 www.columbiasgreekfestival.com Enjoy Greek food, live music and dancing, as well as presentations on Greek life and culture.

5th annual Bluegrass Festival September 2011 (date to be announced) Haynes Auditorium, Leesville 803-582-8479 www.haynesbluegrass.com Enjoy numerous bluegrass bands playing on Leesville’s new outdoor stage.

4th annual Viva La Vista September 2011 (date to be announce) Congaree Vista, Columbia This epicurean event features samples from award-winning restaurants.

17th annual Columbia Blues Festival Fall 2011 (date to be announced) 803-733-8452 www.wordofmouthproductions.org This annual two-day, family-friendly event features a variety of blues-based bands.

4th annual Congaree Bluegrass Festival October 2011 (date to be announced) 803-796-9020 www.cityofcayce-sc.gov A family-oriented festival featuring topnotch bluegrass bands.

Congaree SwampFest October 2011 (date to be announced) www.congareeswampfest.com The annual Congaree SwampFest celebrates the heritage of lower Richland County. Enjoy entertainment and food.

S.C. State Fair October 2011 803-799-3387 or 888-444-3247 www.scstatefair.org Started in 1869, the S.C. State Fair continues to keep its very important agricultural roots alive, while offering fun, food, education and great competitive exhibits for all. epg

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Lifestyle

Capturing the perfect image

By Allison Cooke Oliverius aoliverius@scbiznews.com

T

he day you get married is a wonderful whirlwind of a day. There will be the moments you’ll remember forever, but there will be plenty of other moments that always escape the busy bride and groom.

So, the importance of hiring a photographer and videographer to capture every moment should be very high on your list. In fact, it could take up 9% to 12% of your overall wedding budget.

With such an investment, you need to be sure you know what kind of images you would like and that you choose a photographer and videographer that best suit your needs.

What’s your style?

When your parents married, there was one type of photography: traditional. Most every shot was posed, which meant wedding albums of yesteryear contained picture-perfect images of the bride and groom with various family members, as well as the must-have shots of the new couple sharing a kiss, cutting the cake and heading off for the honeymoon.

But today’s brides want that and a series of photos that tell the real story of the day. So, more brides are choosing photojournalistic photography, a style that stems from newspaper photojournalism.

“My father was a portrait photographer during the week, where each shot was staged,” said Travis Bell of Travis Bell Photographers.

“Each shot was, ‘Look this way. Act like you are doing this.’ The way my dad was trained is that each photo should be a portrait. But, I think, why do we need to pose each photo? Why not just document it?”

Bell is referring to the trend that has taken hold of the wedding industry in the last few years. Former newspaper photojournalists, like Bell, approach wedding photography using the ethics learned in the newspaper business. Events are

Photo/Travis Bell Photographers

not staged, rather, they are photographed as they happen to capture real, raw reactions and emotion.

“We decided, let’s be historians, rather than someone who directs the wedding,” said Bell, who has been photographing weddings since 1994, and has been around weddings since he was 14 years old.

Traditional family photos will always be an important part of any wedding album, as are photos of the cake, dress, rings and more. And Bell and his photographers make sure these are captured for the happy couple and their families.

But it’s the photojournalistic style Bell embodies that has allowed him to capture tender — and hilarious — moments as they happen that will forever be preserved as family history.

To make the most of this style of photography, Bell urges his brides and grooms to tell their wedding party and guests what to expect.

“For example, while the bride and groom are dancing, I’ll take several photos of them — that’s the action. Then, I’ll look for the reaction. And when I turn around the crowd, if the couple has mentioned the photojournalistic style, the peo-

20 2010 Event Planning Guide | www.columbiabusinessreport.com

ple seem to continue do what they are doing — laughing or crying — rather than stop and pose.

“I’ve been able to make some amazing pictures that way,” Bell said, “because the guests understand they can just be themselves.”

Trends In the last few years, Bell has noticed brides and grooms wanting to take 10-15 minutes after the ceremony to have portraits taken of just the two of them.

There is also a little more influence on photographing the details of the wedding: the bride’s dress, hair, favors, flowers, etc.

“We’ve put together a template where we do a collage of 16-20 of these images and the brides seem to really like that,” Bell said.

Photo albums that are more like coffee table books continue to be the rage, and Bell said brides have expressed more of an interest in designing them. So, brides can go on his website, www.travisbellphotographers.com and be a part of the design process; they can change background colors, adjust the tone and order of the photos.

Having a second photographer

has also grown in popularity.

“Sometimes we have one photographer with the bride and another with the groom before the ceremony,” Bell said. And later, “While I’m doing the formal shots, the second photographer captures the reception, taking pictures of all the food before it gets eaten.”

Choosing a photographer With the surge of wedding photographers, it won’t be hard to find a website or a blog on which to view sample photos. These, combined with viewing proofs of actual weddings, are great tools to gauge the photographer’s style and capabilities. But don’t base your decision on that alone.

“You want to be able to put your hands on a final album because it can make a big difference,” said Bell, who travels across South Carolina for weddings. “It’s so critical, I will overnight a demo book to out-oftown brides.”

It’s not always possible to meet in person before the wedding, particularly when it’s a destination wedding. If this is the case, the bride should plan on having several long conversations — even Skype

Lifestyle — with the photographer to ensure personalities don’t clash.

“You’ll be spending all day together,” Bell noted. “It’s not like the cake where the person makes the cake, delivers it and is gone.

The photographer will be spending hours with the bride.”

Other tips: Get references. Check out the photographer’s website, as well as Facebook or MySpace pages. Brides will make comments on those pages regarding their experience and the photographer’s capabilities.

Review their professional background. The other types of work the photographer has performed may come through. For example, a photographer with a sports background knows the importance of timing.

Get a signed contract that outlines exactly what you want and what services the photographer will provide.

And we’re rolling “There are only two things that remain after your wedding,” said Bill Nixon of Coastal Videography.

“Video and photos.”

The two complement each other, he added, both offering the perfect documentation of your perfect day.

“But, the advantage of a video is being able to hear what happened and see what happened at the same time. To see the movement and see the emotions as they happened,” Nixon said.

For the last six years, Nixon has been shooting weddings, providing brides and grooms with a real cinemagraphic, movie-style DVD of their special day. This means that instead of a straight-forward video of the day’s events, Nixon captures the moments with up to six cameras and spends 30-50 hours editing footage. He even mixes in a compelling soundtrack to tell the couple’s love story.

Choosing a videographer Ask to see a demo. Better yet, ask to see five demos. All true artists and professionals have a portfolio of their work.

Ask for testimonials. Ask your videographer for three to four real

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testimonials and to provide on for contact information those couples.

Ask about theirr camorders era. Most camcorders gh to are not good enough pture professionally capture the day for you. You want videographerss to ality use broadcast-quality video camera with gy.

3CCD technology. hat Even the cameras that ficlaim to be high defi ss nition do not process the same amount of information unlesss they are 3CCD or better, Nixon said.

If you want the Photo/Trav is Bell Pho finished video to tographers look sharp on your roadcast camera television, then a broadcast is necessary.

Ask them if they have a day chopped together and lacks that job. If they aren’t doing this full movie-like quality you are expecttime, they simply may not have ing. epg adequate time to edit a wedding More information is available video properly. And if they don’t spend as much time editing, you at www.travisbellphotographers.com will end up with a video that is and www.coastalvideo.com.

Katie & Irwin Kahn

Jewish Community Center at the Gerry Sue & Norman Arnold Jewish Community Campus

• Business Meetings • Seminars • Weddings • Business After-hours • Holiday Parties

Lavishing the Carolinas Combining Southern charm, timeless traditions and the latest trends, somthing blue is a magazine mother, daughter (and groom!) will enjoy.

Available Biannually: • Affordable ad rates starting at just $600 per issue • Broad distribution throughout the Lowcountry • Presence at bridal showcases throughout the Southeast

For advertising information, contact Steve Fields at 843.849.3110 or sÀelds@scbiznews.com

For more information on rentals or availability, please contact Debby Mullen, Business Manager at 803-787-2023 ext. 202 or debbym@jcccolumbia.org 2010 Event Planning Guide | www.columbiabusinessreport.com

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Lifestyle

From Facebook to Flickr Going online to plan your next event

I

f you are planning an event, using the latest and greatest Web and social media technologies is a great way to communicate, save time and attract more people to your shindig.

Whether you’re planning a wedding, a corporate luncheon or the opening of a new restaurant, here are seven free online resources you can tap into to get your next event off the ground.

1. Facebook It’s tough these days to host an event and not include Facebook as part of the planning. Using the site’s Events feature, you can invite anyone to come, whether they’re on Facebook or not, and it will keep track of RSVPs for you. You or attendees can upload photos, videos or links related to the event and start a discussion on the wall, a place where people can publicly post comments. One word of warning: Typically about a third of the people on Facebook who say they’ll attend actually attend. www.facebook.com

2. Twitter Set up an account just for your event. Then try to find the folks you’d like to invite to your event and follow them. Most people will follow you back, so you can then begin to tweet updates about the event and engage in dialogue with them about it. Additionally, set up a hashtag, which is a pound sign followed by a word that anyone can use in their tweets when talking about your event.

While it’s taking place, people can tweet and follow tweets from everyone else at the event by using that hashtag. www.twitter.com

3. Evite This is an oldie but goodie. Almost everyone has received an Evite invitation at some point if they use e-mail. A digital version of the classic invitation you get in the mail, Evite lets you choose from a variety of designs — or create your own — and then send to your invitation list via e-mail, where guests can RSVP and see who else is attending. But it does a lot more. In fact, Evite describes itself as “Your own personal party plan2010 01 10 0E Event vveent nt P Planning lan lann la nn nin ingg Gu Guid Guide idee | ww id w www.columbiabusinessreport.com ww w..co colu lumb mbia iabu busi sine ness ssre repo port rt.c .com om 22 20

By Lyn Mettler

ner.” It provides an event checklist, budget estimator, drink calculator and other cool party planning tools. www.evite.com Alternatives include eventbrite.com and socializr.com.

4. The Knot Brides and grooms only for this one. What a fabulous tool that I wish had been around when I got married. Track your budget and due dates, manage your guest list, create a customized website about your big day to share with friends and family, search for vendors and send a Save-theDate by e-mail. It’s become a must-have for couples headed down the aisle. www.theknot.com

5. Evernote Evernote is a versatile service that bills itself as a way to “remember everything.” It lets you use your phone or computer to snap a photo of a cute tablecloth you saw, bookmark a website with party planning ideas, type in text notes from a meeting, etc., which are then searchable and taggable for easy retrieval. www.evernote.com

6. Remember the milk Need an easy-to-use way to keep track of tasks for your event? This is the answer. Create lists for different types of tasks (promotion, execution, vendors), which you can tag by subject. It will send you reminders via e-mail, cell phone or instant messaging services and will sync up with your iPhone, your calendar or Gmail. You can share your tasks and lists with anyone you want and even note your tasks’ geographic locations, so you can more efficiently plan outings. www. rememberthemilk.com

7. Photo sharing sites OK, so you’ve had the event, it went beautifully, and now everyone is rehashing the good times.

Consider creating a group on Flickr, a photo social networking site, or Picasa, a Google product, so that everyone can upload photos of their grand time and download full versions of others’ photos to save or print. Or upload them to Facebook and have your friends tag themselves. www.flickr.com, picasa.google.com So grab your smart phone, your laptop or your iPad and get to planning! epg Lyn Mettler is the founder and co-owner of Step Ahead Inc., a company that creates and manages social media campaigns for organizations.

Lists & Directories

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Lists & Direc tories 24 - Unconventiona l Meeting Venues 25 - Caterers 26 - Florists 26- Photographers 26 - Party Rental Companies 27 - Exhibition Ce nters 28 - Hotels with M eeting Facilities 30 - Event Planner s 30 - Index of Com panies 32 - Index of Adve rtisers

2010 Event Planning Guide | www.columbiabusinessreport.com

23

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Lists & Directories

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2010 Event Planning Guide | www.columbiabusinessreport.com

25

epg

Lists & Directories

FLORISTS Blossom Shop 2001 Devine St. Columbia, SC 29205 P: 803-799-3730 • F: 803-799-8207 www.blossomshopcolumbiasc.com Specialties/Exotic flowers: Large inventory of fresh flowers, tropicals, plants, European dish gardens, contemporary and traditional arrangements, high-style floral, silk and dried floral arrangements; weddings, funeral designs, extensive gift line, fruit and gift baskets, greeting cards and candles Floral Elegance By Jourdain Inc. 1116 Washington St. Columbia, SC 20201 P: 803-799-9558 • F: 803-799-1227 www.elegantweddingflowers.net Specialties/Exotic flowers: Accredited member of the American Institute of Floral Designers on staff Pampered Plants Florist 8816 Two Notch Road Columbia, SC 29223-6364 P: 803-788-0318 • F: 803-788-9936 www.pamperedplants.net Specialties/Exotic Flowers: Full-service florist, floral arrangements, gift and gourmet baskets, houseplants, weddings Shandon Florist 2733 Millwood Ave. Columbia, SC 29205 P: 803-256-4311 • F: 803-256-4314 www.shandonflorist.com Specialties/Exotic flowers: Floral arrangements for all occasions Tim’s Touch Flowers and Gifts 909 North Lake Drive Lexington, SC 299072 P: 803-808-3608 www.timstouchflorist.com Specialties/Exotic flowers: Floral designs for any budget; event planning and coordinating; linens and chair covers \

PHOTOGRAPHERS All Dressed Up Photography 701 Whaley St. Unit 104 Columbia, SC 29201 P: 803-429-0621 www.alldressedupphotography.com Specialties/Services: Weddings and portraits Brian Dressler Photography Inc. 3021 Rosewood Drive Columbia, SC 29205 P: 803-254-7171 www.dresslerphoto.com Specialties/Services: Aerial, architecture, food, industry, marine, panorama, product, stock and video

Driggers Photography 6291 St. Andrews Road Columbia, SC 29212 P: 803-798-8547 www.driggersphotography.com Specialties/Services: Children, families, restoration, painted portraits, teens, maternity and pets Grookett Photography 3400 Forest Drive, Suite 1094 Columbia, SC 29204 P: 803-782-4546 www.grookett-photography.com Specialties/Services: Portraits, weddings, destination, babies and holidays; online proofing Jay Browne Photography 1577 Broad River Road Columbia, SC 29210 P: 803-731-1583 www.jaybrownephotography.com Specialties/Services: Weddings, aerial, people, products, stock, fine art and architectural Jeff Amberg 1017 Ferguson St. Columbia, SC 29201 P: 803-254-5003 www.jeffamberg.com Specialties/Services: Corporate, marketing and advertising Michael Koska Photography 131 Summit Centre Drive Columbia, SC 29229 P: 803-865-9497 • F: 803-865-6362 www.michaelkoska.com Specialties/Services: Weddings, portraits and babies Shear Xpectations 136 Pelham Drive Columbia, SC 29202 P: 803-783-3887 www.shearphoto.com Specialties/Services: Portraits and wedding

PARTY RENTAL COMPANIES A Day to Celebrate 320 Devonport Drive Irmo, SC 29063 P: 850-381-1604 • F: 803-661-6900 AARO Rental Center Inc. 2246 Two Notch Road Columbia, SC 29204 P: 803-256-8220 • F: 803-758-6010 www.aarorentalcenter.com Specialties/Services: Carnival/fair items, chairs, china, glassware, linens, tables, tents, wedding accessories Other Services: Delivery and setup available AARO Rental Center Inc. - East Columbia 760 Greenlawn Drive Columbia, SC 29209 P: 803-776-6700 • F: 803-758-6010 www.aarorentalcenter.com Specialties/Services: Carnival/fair items, chairs, china, glassware, linens, tables, tents, wedding accessories Other Services: Delivery and setup available

26 2010 Event Planning Guide | www.columbiabusinessreport.com

AARO Rental Center Inc. - West Columbia 900 Knox Abbott Drive Cayce, SC 29033 P: 803-791-5260 • F: 803-791-5262 www.aarorentalcenter.com Specialties/Services: Carnival/fair items, chairs, china, glassware, linens, tables, tents, wedding accessories Other Services: Delivery and setup available Air Fun Rentals Inc. 116 Meat Plant Road Lexington, SC 29073 P: 803-808-4040 • F: 803-808-0144 www.airfunrentals.com Carolina Event Consultants LLC 3111 Devine St. Columbia, SC 29205 P: 803-929-6650 • F: 888-463-4032 www.carolinaeventconsultants.com Specialties/Services: Booths, chairs, china, conventions, glassware, linens, mobile restroom facilities, props/themes, staging/risers, tables, tents, wedding accessories Other Services: Special event coordination, meeting, convention and wedding planning; association management, corporate concierge services Carolina Wedding Details 919 Spears Drive Columbia, SC 29229 P: 803-351-6542 Celebrations Columbia 830 Sunset Blvd.

West Columbia, SC 29169 P: 803-939-2739 • F: 803-939-9543 www.realpagessites.com/celebrationscolumbiainc Chain of Events 3031 Scotsman Road Columbia, SC 29223 P: 803-447-6348 www.chainofevent.com Hullaballoo Party Rental 107 N. Royal Tower Road, Suite 3 Irmo, SC 29063 P: 803-808-4040 • F: 803-407-5964 www.hullaballoorental.com Kingdom Entertainment Columbia, SC 29201 P: 888-367-3335 www.kingdomentertainment.com Other Services: DJ services for weddings and school dances, karaoke services are also available Laugh ‘N Leap P.O. Box 9684 Columbia, SC 29290 P: 803-647-9601 www.LaughnLeap.com Specialties/Services: Carnival/fair items Other Services: Party inflatables for children, bounce house rentals, moonwalks, jumpers and air castles

Little Party People Columbia, SC P: 803-331-4732 www.littlepartypeople.net Luxury Restroom Rentals LLC 285 Chapin Road, Suite B Chapin, SC 29036 P: 803-261-1569 www.luxuryrestroomrentals.com Palmetto Amusements 30 Country Meadow Lane Lexington, SC 29073 P: 803-358-9476 • F: 803-356-2068 www.palmettoamusements.com Palmetto Party Rental 1104 Atlas Road Columbia, SC 29209 P: 803-794-0010 • F: 803-794-8833 www.palmettopartyrental.com Specialties/Services: Booths, chairs, china, conventions, glassware, linens, staging/risers, tables, tents, wedding accessories Other Services: Dance floors, flatware, chafing dishes, bar and beverage Party Land of Lexington 348A Columbia Ave. Lexington, SC 29072 P: 803-359-0659 RentZall of Chapin 1150 Chapin Road Chapin, SC 29036 P: 803-345-0054 • F: 803-345-0584 www.rentzall.com Specialties/Services: Carnival/fair items, chairs, china, staging/risers, tables, tents, wedding accessories Royal Restrooms 2044-D Industrial Blvd.

Lexington, SC 29072 P: 803-233-2181 • F: 866-652-3255 www.royalrestrooms.com Specialties/Services: Mobile restroom facilities Other Services: Upscale portable restroom trailers, Americans with Disabilities Act special needs equipment and shower trailers Space Walk of West Columbia 1827 Cupstid St. Cayce, SC 29033 P: 803-791-5003 www.herecomesfun.com Specialties/Services: Carnival/fair items Other Services: Day rentals available for water slides, dry slides, obstacle courses, jump castles, dunk tanks and jousts; licensed and insured Thompson Rental Services 10 Bluebird Trail Irmo, SC 29063 P: 803-732-7368 • F: 803-754-1095 www.thompsonrentalservices.com

Lists & Directories

epg

These industry-speciďŹ c lists appear in each issue of the Columbia Regional Business Report. To update your company information or to be added to the list, call Clayton Wynne at 843-849-3114.

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STATEWIDE COVERAGE Midlands INT

www.columbiabusinessreport.com

In Focus: Health & Wellness

W

hen two key Noisette Co. officials resigned recently, they took with them a $9,000-per-month contract for managing a neighborhood that the city of North Charleston is developing.

Art Titus and Elias Deeb oversaw the day-

Key staff members have left and a foreclosure lawsuit is advancing. The company has closed six property sales and continues to attract tenants.

to-day operations of the cityâ&#x20AC;&#x2122;s Oak Terrace Preserve development in Park Circle when they worked for the Noisette Co. as chief

operating officer and project manager, respectively.

Now the two are doing the same work for the city, but through a new company that Deeb owns called Cedrus LLC. Mayor Keith Summey said the city of North Charleston moved the contract because See NOISETTE, Page 10

CARTA

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FDIC takes closer look rolls up record numbers at S.C. banks

By Mike Fitts

By Scott Miller INSIDE: Up-and-down fuel costs, business partnerships help transit authority grow. Page 8

Well Workplace Awards An awards ceremony recognized 13 companies dedicated to health and wellness. Page 18

At Work

smiller@scbiznews.com

A

fter bank examinations in the fourth quarter, the Federal Deposit Insurance Corp. has become more involved in South Carolina, a state that has not yet had a bank fail during the recession.

EXECUTIVE Bank regulators have SUMMARY told several financial institutions across the Though the state state to improve their hasnâ&#x20AC;&#x2122;t had a bank capital positions and failure during the strengthen other mea- recession, the FDIC sures of stability. is taking a closer Greenville-based look at several Palmetto Bancshares institutions.

Inc. said this month in a filing with the Securities and Exchange Commission that it expects to receive a written agreement from the FDIC to improve its capital position. The holding

The College of Charlestonâ&#x20AC;&#x2122;s new finance chairwoman advises Federal Reserve and college students with conclusions grounded in Photo/Leslie Halpern research. Page 41

Law firm was called upon by Boeing to help negotiate its deal in South Carolina.

already was among the small group of firms that companies turn to when they consider new investments in South Carolina.

Those firms are concentrated in Columbia

Industrialists discuss wind turbine testing facility with potential customers.

Page 6

Banking on recovery First National is in the midst of a â&#x20AC;&#x153;transitional year,â&#x20AC;? CEO says.

Page 12

Tucked away in rural Chester County is a new research center that has

In Focus: Law

one goal: Make homes and businesses safer in the face of potential disasters. To achieve this, the center is bringing the storm inside.

Leads .............................455 Calendar .........................466 Viewpoint........................477

PRSRT STD US POSTAGE PAID COLUMBIA SC PERMIT 380

Economics Column .........422 People in the News .........433 Business Digest ..............444

List: Hospitals ...............35 List: Caterers ................37 At Work ..........................41

CHANGE SERVICE REQUESTED

Upfront .............................2 In Focus:

See NEXSEN PRUET, Page 15

By Mike Fitts mfitts@scbiznews.com

T

hey have arrived by the hundreds: Letters from customers objecting to the rate increase of more than 9% sought

by S.C. Electric & Gas Co. An outpouring of opinion unlike anything in the stateâ&#x20AC;&#x2122;s recent history EXECUTIVE has put the utility on the SUMMARY defensive.

Customers are â&#x20AC;&#x153;Please reconsider this objecting to an increase! The people in my electricity rate area are counting on you to increase of more stop this highway robbery!â&#x20AC;? than 9% in the wrote Sharon Azecusky of middle of the Chappells to the stateâ&#x20AC;&#x2122;s regstateâ&#x20AC;&#x2122;s deep ulatory body, the S.C. Pubrecession. lic Service Commission.

Some of the letters â&#x20AC;&#x201D; there have been more than 300 â&#x20AC;&#x201D; seem part of an organized campaign, but others clearly were penned at a kitchen table purely out of frustration. An overwhelming theme in the complaints is timing of the electricity rate increase amid the recession. â&#x20AC;&#x153;I am 81 years of age and a retired Baptist minister. As you know, we have not had a cost-of-living in Social Security benefits in two years. What savings we had for retirement See SCE&G, Page 10

AIL

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INSIDE

To subscribe to the Columbia Regional Business Report, call (843) 849-3116

Upfront ............................. 2 In Focus: Law: Practice Groups ............ 13 List: Law Firms ............. 16 List: Title/Abstract Cos .. 18 At Work .......................... 19

Economics Column ......... 20 People in the News ......... 21 Business Digest .............. 21 Leads ............................. 22 Calendar ......................... 22 Viewpoint........................ 23

At Work Buddy Batemanâ&#x20AC;&#x2122;s dual role in economic development.

Page 19

389 Johnnie Dodds Blvd, Suite 200, Mt. Pleasant, SC 29464

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proposal puts heat on SCE&G

INSIDE: Full story, Page 8

INSIDE Health & Wellness.........15

because much of the business involves dealing with state incentives and regulators, said Burnie Maybank, one of two firm members who head the economic development practice at Nexsen Pruet.

Most, if not all, companies expanding in South Carolina or looking to relocate here

INSIDE THE EYE OF THE Rate increase

Wind energy

S.C. Bar conference center arising in the Vista.

Page 13

To subscribe b ib tto th the Charleston Regional Business Journal, call (843) 849-3116 www.charleston business.com

hen Boeing came to South Carolina to make a development deal, the company hired Nexsen Pruet.

Thatâ&#x20AC;&#x2122;s the kind of major project that can build the reputation of a firmâ&#x20AC;&#x2122;s economic development practice; but Nexsen Pruet

ST RM

With a slight increase in ridership from the previous year, the Charleston Area Regional Transportation Authority has its green-and-tan buses riding in the black.

Do wellness program work?

Companies that make an investment in wellness can increase productivity and save on costs. Page 15

EXECUTIVE SUMMARY

mfitts@scbiznews.com

W A burning issue Builders seek law to stop fire sprinkler requirement for new home construction.

Page 14

E-M

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Fluorâ&#x20AC;&#x2122;s uorâ&#x20AC;&#x2122;s mastery of wind power yields European projects

WINDS OF South Carolinaâ&#x20AC;&#x2122;s unemployment rate rose to 11.4% in March, equaling the highest rate ever recorded since January 1983. The March figure was five-tenths of a point higher than the revised February rate of 10.9%.

Highlights: 10 counties in Upstate Alliance Rank County in state

Jobless rate

4 Union 12 Cherokee 18 Oconee 19 Abbeville 23 Greenwood 29 Anderson 30 Spartanburg 33 Laurens 37 Pickens 40 Greenville

20% 16.4% 14.3% 14% 13% 11.9% 11.6% 10.9% 9.9% 9.6%

Source: S.C. Employment Security Commission

CHANGE

F

GE Energy expects demand to grow for generators built in Greenville factory

luor Corp. saw the potential of wind power early in the technologyâ&#x20AC;&#x2122;s development, and set out to become a major player for renewable sources of energy. â&#x20AC;&#x153;We saw the potential in this technology six or seven years ago,â&#x20AC;? said David Eppinger, vice president in the power division at Fluor. â&#x20AC;&#x153;We believed it would yield projects of the size and complexity that Fluor is known to execute very well.â&#x20AC;?

Today, the engineering and conEppinger struction company that employs more than 2,500 professionals in Greenville is the prime contractor for the worldâ&#x20AC;&#x2122;s largest wind turbine project under construction â&#x20AC;&#x201C; the Greater Gabbard Offshore Farm near Britainâ&#x20AC;&#x2122;s Suffolk coast.

The giant turbines will occupy a hostile, corrosive environment of saltwater, waves and storms, while resting on pylons in water as deep as 100 feet.

Despite those challenges, the service life of each of the high-tech windmills is expected to be 20-25 years.

The $2 billion-plus, 500-megawatt complex is expected to be 20 miles or more from shore, minimizing visual and noise objections from neighbors. The 140 windmills will stand on 260-foottall towers and have three-bladed rotors that are more than 300 feet in diameter.

Siemens Wind Power A/S will build turbines for the British project. Each one will pump out 3.6 megawatts of see PROJECTS, page 13

to future growth

by James T. Hammond jhammond@scbiznews.com

I Ben Stevens: a family lawyer turns Apple guru PAGE 19

n the next 20 years, worldwide electricity demand is expected to double, and the worldâ&#x20AC;&#x2122;s largest gas turbine plant, operated by General Electric on Garlington Road in Greenville, is retooling itself to meet a diverse set of global needs, including wind power generators.

Already one of every two wind turbines in the United States today is made by GE. Last year, GE Energy built 604 of the 60-ton wind turbine machine heads in Greenville. (The blades are made elsewhere.) see GE, page 16

INSIDE

To subscribe to GSA Business call (864) 517-1492

Winter 2009

by James T. Hammond jhammond@scbiznews.com

Greenville and South Carolina have a growing cluster of expertise in harnessing the wind.

GE Energy makes electric generators driven by windmills capable of lighting a small town. Fluor Corp. builds wind farms that stand like centurions at sea and pour out enough power for a city.

Three companies in S.C. make bearings for the huge machines. Wind turbines utilize free energy, and emit no harmful carbon pollutants.

The American Wind Energy Association estimates U.S. wind power capacity will grow 20%, or 5,000 megawatts, this year alone.

Demand for this new-technology hardware will preserve jobs, or even increase employment in the Upstate.

Wind-powered turbines critical

Spotlight

INT

6OLUME .O s 6OLUME .O s

www.gsabusiness.com

S.C. March jobless rate highest since â&#x20AC;&#x2122;83

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Lowcountry Housing Trust misses out on a second round of funding to help purchase and restore distressed housing for lowincome residents. Page 6

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By Ashley Fletcher Frampton

Stabilization cash goes to other communities

PR

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April 27 - May 10, 2009

Volume 3, No. 7 â&#x20AC;˘ $2.00

Nexsen Pruetâ&#x20AC;&#x2122;s economic development prowesss well well-known known

389 Johnnie Dodds Blvd, Suite 200, Mt. Pleasant, SC 29464

April 5 - 18, 2010

Leading Off .................2 In Focus: Energy ......................11 List: LEED Accredited Professionals ..........15 List: Largest Utility Providers .................18

E-M

At Work ....................17 Real Estate ...............20 People in the News ...21 Calendar ...................21 Leads .......................21 News Briefs ..............22 Viewpoint..................23

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AIL

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Business decision-makers rely on SC Biz News publications for the most current in-depth coverage of local and state business news.

Whether your focus is hyper-local or statewide, you can rely on SC Biz News publications to deliver your marketing message to our targeted audience of business leaders.

To advertise your business, contact Steve Fields, Vice President of Sales at 843.849.3110 or sďŹ elds@scbiznews.com

2010 Event Planning Guide | www.columbiabusinessreport.com

27

epg

Lists & Directories

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In preparation for your next meeting or event, weâ&#x20AC;&#x2122;ve planned your every need.

At the Hilton Garden InnÂŽ â&#x20AC;&#x201C; near the Columbiana Center Mall and just 2 miles from Lake Murray â&#x20AC;&#x201C; youâ&#x20AC;&#x2122;ll Ă&#x20AC;nd 3,500 sq. ft. of divisible meeting and banquet space, a private boardroom and full-service in-house catering.

Well-appointed guest rooms feature complimentary high-speed internet access, fridge, microwave and coffeemaker. Plus, and indoor pool, workout facility and more â&#x20AC;&#x201C; all for less money than youâ&#x20AC;&#x2122;d think.

Everything. Right where you need it.ÂŽ To book your next meeting, banquet, ceremony, celebration or group room block contact our sales department today.

434 Columbiana Drive, Columbia, SC 29212 â&#x20AC;˘ 803-407-6640 1-977-stay-hgi â&#x20AC;˘ columbiaharbison.stayhgi.com

28 2010 Event Planning Guide | www.columbiabusinessreport.com

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Weâ&#x20AC;&#x2122;ve been expecting you!

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your

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e invite you to see why the Clarion Hotel Downtown is one of the most talked about destinations in our city.

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â&#x20AC;˘ Over 20,000 sq ft of event space â&#x20AC;˘ 11 breakout rooms â&#x20AC;˘ Congaree Ballroom, the largest hotel ballroom in Columbia â&#x20AC;˘ High-speed wired and wireless Internet access

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Largest meeting room is 11,000 sq ft On-site audio/visual services available State-of-the-art sound system Professional hotel event services staff 238 exquisitely appointed guest rooms, including 35 suites

2100 Bush River Rd @ Interstate 20 Colmbia SC 29210 www.radisson.com/columbiasc (803) 731-0300

2010 Event Planning Guide | www.columbiabusinessreport.com

29

epg

Lists & Directories

These industry-speciďŹ c lists appear in each issue of the Columbia Regional Business Report. To update your company information or to be added to the list, call Clayton Wynne at 843-849-3114.

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Index of Companies 300 Senate at Senateâ&#x20AC;&#x2122;s End............................................. 24

Blossom Shop ................................................................. 26

360 Meetings & Events LLC ............................................. 30

Brian Dressler Photography Inc........................................ 26

AARO Rental Center Inc. .................................................. 26

Buck Ridge Plantation...................................................... 24

AARO Rental Center Inc. - East Columbia ......................... 26

By Invitation Only ............................................................. 30

AARO Rental Center Inc. - West Columbia ........................ 26

Capital City Catering ........................................................ 25

All Dressed Up Photography ............................................ 26

Carolina Coliseum............................................................ 27

AngelSkye Innovations..................................................... 30

Carolina Event Consultants .............................................. 30

Big Apple ......................................................................... 24

Chartier & Company LLC Event Design and Production .... 30

30 2010 Event Planning Guide | www.columbiabusinessreport.com

epg Clarion Hotel Columbia Downtown................................... 28

Inn at USC ....................................................................... 28

Clarion Inn Airport ........................................................... 28

Jay Browne Photography ................................................ 26

Columbia Conference Center ........................................... 27

Jeff Amberg ..................................................................... 26

Columbia Marriott Hotel Downtown ................................. 28

Jillian’s ............................................................................ 24

Columbia Sleep Inn NW ................................................... 29

Kingdom Entertainment ................................................... 26

Courtyard by Marriott, Columbia NE ................................. 29

Laugh ‘N Leap ................................................................. 26

Courtyard Columbia Downtown at USC ............................ 29

Little Pigs Barbecue ......................................................... 25

DiPrato’s Delicatessen ..................................................... 25

Manor House at Senate’s End .......................................... 24

Divine Connections .......................................................... 30

Michael Koska Photography............................................. 26

Doc’s BBQ ....................................................................... 25

Mitchell House and Gardens ............................................ 25

Driggers Photography ...................................................... 26

Palmetto Party Rental ...................................................... 26

Embassy Suites Hotel Columbia – Greystone ................... 28

Pampered Plans Florist .................................................... 26

Floral Elegance by Jourdain Inc. ...................................... 26

Plex Indoor Sports - Sandhills .......................................... 24

Grookett Photography ...................................................... 26

Plex Indoor Sports & Ice - Irmo ........................................ 24

Hampton Inn Columbia I-20/Clemson Road ..................... 29

Radisson Hotel Columbia & Conference Center ................ 27

Hampton Inn Columbia-Northeast .................................... 29

Radisson Hotel Columbia and Conference Center ............ 28

Hampton-Preston Mansion & Gardens ............................. 24

RentZall of Chapin ........................................................... 26

Hilton Columbia Center .................................................... 28

Robert Mills House & Gardens ......................................... 24

Hilton Garden Inn Columbia / Harbison ............................ 29

Rosso Trattoria Italia ........................................................ 25

Holiday Inn & Suites......................................................... 28

Royal Restrooms ............................................................. 26

Holiday Inn Express & Suites Lexington ........................... 29

SakiTumi Catering ........................................................... 25

Homewood Suites by Hilton Columbia ............................. 29

Seibels House & Garden .................................................. 24 2010 Event Planning Guide | www.columbiabusinessreport.com

31

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Lists & Directories

Shandon Florist ............................................................... 26

The Millstone at Adams Pond........................................... 24

Shear Xpectations ........................................................... 26

The Mitchell House and Gardens ..................................... 24

South Carolina State Museum ......................................... 24

The Yacht Cove ................................................................ 24

Space Walk of West Columbia.......................................... 26

Tim’s Touch Flowers and Gifts ......................................... 26

Springhill Suites by Mariott-Columbia Downtown ............ 29

Tronco’s ........................................................................... 24

The Box Lunch Co............................................................ 25

Tronco’s Special Events ................................................... 25

The Hall & Garden at Senate’s End .................................. 24

William L. Yates Conference Center.................................. 27

The Ira & Nancy Koger Center for the Arts ........................ 27

Yesterdays Catering ......................................................... 25

Index of Advertisers 360 Meetings & Events...................................................... 5

Inn at USC ....................................................................... 28

Buck Ridge Plantation........................................................ 7

Jillian's .....................................................Inside Front Cover

Clarion Hotel Downtown .................................................. 28

Katie & Irwin Kahn Jewish Community Center ................. 21

Courtyard by Marriott Charleston Waterfront .................... 11

Radisson Hotel Columbia & Conference Center ................ 28

Embassy Suites Columbia ................................................. 9

S.C. State Museum ............................................................ 6

Hilton Columbia Center .......................................Back Cover

Tronco's Special Events/The Medallion Center ............ 16,17

Hilton Garden Inn Columbia/Harbison .............................. 28

For more information about advertising contact our sales department at

803.401.1094 Sue Gordon - ext 202 • Robert Reilly - ext 203 • Robbie Statham - ext 207 32 2010 Event Planning Guide | www.columbiabusinessreport.com