A COLLECTION OF WORK BY SCARLETT LIU

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A CO LLEC TIO N O F WO RK

BY SCA RLE T T LIU

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A CO LLEC TIO N O F WO RK

BY SCA RLE T T LIU

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_TA BLE OF CONTE N T S

_CHAP TER ONE P10/ _CHAP TER T WO P26/ _CHAP TER THREE P54/ _CHAP TER F OUR P78/ _CHAP TER FI VE P98/

RECOVER PROJEC T T I TLE/ The Mind Will Help The Body REFRE SH PROJEC T T I TLE/ Greengenus RE ST ORE PROJEC T T I TLE/ Borders RECONNEC T PROJEC T T I TLE/ Atmosphere REBUILD PROJEC T T I TLE/ An Amazing Life

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WOM E N A R E M A S T E R S OF M U LT I TA S K I NG .

Juggling multiple tasks is not only my strength, but also puts me in control of details that are important. As a visual strategist, I am able to turn complexity into simplicity.

A visual strategist controls ideas to renew concepts and captivate an audience.

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R ECOVER _ C H A P T E R ON E

The Type Experiments task was to create a book of any subject we desired as long as both copy and imagery were done by us and expressed typographically in a book.

OR IGI N /

This book is a true story about my mother’s fight with breast cancer. It also includes some stories of Americans’ survival. I found out that the mental care of breast cancer patients is very poor, and I hope this project can help address some of the psychological issues facing patients fighting with cancer. It will help them change their minds and help their bodies recover.

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From that point of view, I came up with combining different people’s thoughts together. The content is my mother’s story and family members’ feelings throughout the cancer experience. I put a professional psychologist’s thoughts in every chapter opener as the second level voice.

Those two voices both encourage patients to face the disease, and change their minds to help their bodies recover. _ DI S C I PL I N E

Editorial Design Storytelling _YEAR

2016 Fall _ C OU R S E N A M E

Type Experiments _ I N S T RUC T OR

Stanley Zienka

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Hollowness: that I understand.

I’m starting to believe that there isn’t anything you can do to fix it. That’s what I’ve taken from the therapy sessions: the holes in your life are permanent. You have to grow around them, like tree roots around concrete; you mold yourself through the gaps. _ PA U L A H A W K I N S

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R EF RESH _ C H A P T E R T WO

This project leads us through specific steps in the design process to create engaging and relevant solutions. We were asked to propose a topic, identify its relevant audience and stakeholders, then find, create, and implement compelling visual elements in a variety of media that work together as a cohesive system.

OR IGI N /

We all know the Bay Area has dealt with air pollution for decades. However, air pollution is still a big issue for the environment.

A report called People at Risk In 25 U.S. Cities Most Polluted by Year Round Particle Pollution points out San Francisco ranks 6. The brand’s goal is helping individuals make an impact on air pollution by choosing a greener lifestyle. Punctuation was introduced in the main visual system to show the concept of the design process. I chose illustrations, with a simple type and attractive color to represent three keywords. The deliverables of this project are a creative event, a website and a mobile application; they not only work individually to help people make the home healthier for families, and make the home more environmentally friendly, but also form a system that is consistent.

PAT H /

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Editorial Design Web Interactive _YEAR

2016 Spring _ C OU R S E N A M E

Visual Thinking _ I N S T RUC T OR

Sandra Isla

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A crust of bread and a corner to sleep in. A minute to smile and an hour to weep in. A pint of joy to a peck of trouble, and never a laugh but the moans come double. And that is life. A crust and a corner that makes love precious, with a smile to warm and tears to refresh us, and joy seems sweeter when cares come after, and a moan is the finest of foils for laughter. _ PA U L L A U R E N C E D U N B A R

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R ESTOR E _CHAP TER THREE

Find a dying brand and revive it for a new life. The brand can be repositioned and expanded from where it presently sits, but it has to keep the core meaning.

OR IGI N /

PAT H / I updated the brand to more accurately reflect the values of Borders. Who said a smart brand couldn’t be playful and enjoyable?

We will accentuate Borders’ playful and charismatic way of spreading knowledge with the new identity. A common practice at this point in the creative process is to identify concepts related to Borders and its products or services. These concepts are used to inspire visual representations of the company.

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Branding Web _YEAR

2016 Fall _ C OU R S E N A M E

The Nature of Identity _ I N S T RUC T OR

Hunter Wimmer

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Connecting with those you know love, like and appreciate you restores the spirit and give you energy to keep moving forward in this life. _ D E B O R A H D AY

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(912) 555-1234 / Borders@borders.com 1600 Pennsylvania Ave NW, Washington, DC 20500, United States of America

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RECONNECT _ C H A P T E R F OU R

Create a campaign for a brand new commercial company.

Extract a theme that ties together two different subcultures and create a cohesive visual system through a variety of materials.

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PAT H / “Atmosphere” uses Jiangnan (the region of China that is south of the Yangzi River) and Sichuan (a region located in southwest China) cultures to compare the differences between the two areas. Jiangnan and Sichuan share the water of the Yangtze River, yet developed differing cultures and customs. Jiangnan people are gentle and elegant, and Sichuan people are true and passionate. The visual effect created by the contrast in these two cultures embodies the concepts of “wholesome” and “balance” in Chinese culture. _ DI S C I PL I N E

Editorial Design Branding Package Design _YEAR

2012 _CLIENT

Atmosphere

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If you look to your past or even your present to see why you are here or what your purpose is, you may get stuck in a limited view of yourself.

Instead, look beyond your years here on earth, reconnect with the divine, and bring forth your soul’s legacy into the present moment. _DEBBIE FORD

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R EBUILD _CHAP TER FI VE

Create a comprehensive book to experiment with designing typography layout with images. Approach the basic principles and explore new innovative ways to communicate with text and image.

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PAT H / This book is about four different life experiences. There are four acts in the book. The book has an aesthetically pleasing and edgy quality; it mixes modernistic typesetting and graphic elements.

I did some unconventional experimental work. I combined some of my hand collage work, and some digital collage work with other artists’ artworks. Some pictures are rough and raw. I include pixels in some images, and others I include even more pixels. I believe these images capture human emotion.

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Editorial Design Web _YEAR

2016 Spring _ C OU R S E N A M E

Type Systems _ I N S T RUC T OR

Tim Carpenter

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Only in the shattering can the rebuilding occur. _BARBARA MARCINIAK

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I N S T RU C T O R S / Thank you to the instructors at the Academy of Art University, Mary Scott, Phill Hamlett, Tim Carpenter, Hunter Wimmer, Stan Zienka, John Nettleton, Andrew Loessel, David Hake, Bob Slote, Sandra Isla. Through your guidance, passion and example, I have learned skills, techniques and a deeper way of thinking that have led me to the most important thing—belief that I have potential to use my thought to make the world better place.

Thank you for your endless love and support on my journey. You have always been there for me since the begining.

M Y FA M I LY /

RO GE R M U L L E R / Thank you for believing in me and inspiring me. You are the best mentor I could ask for.

Thank you Selina, Mars, Crystal, Geo, Dana, Eric, Catherine, Fuhan, Francis, Abby, Ida, Lillian, Roman, Weimin and Shawn for all your support. You guys rock.

FRIENDS/

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C ON TAC T /

Scarlett Liu scarlettliu.design@gmail.com 917.857.8831 scarlettliu.com BINDING/

The Key Arrestox B Book Cloth, Cream White and Black Foil Stamp PR INTING/

Graphic Imagery Finch Fine, 100lb PHO T O GR A PH Y /

David Wasserman Canon EOS 50D Scarlett Liu Canon EOS 6D Gerard Santiago Canon EOS 5D Mark III FONT S/

Aaux / Concept © 2 017 A L L R IG H T R E S E RV E D .

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