We Love This

We Love This: luxury bedroom textiles

There’s much to admire in Scandinavia’s staggering oeuvre of design: Aalto’s light-bending architectural forms, Arne Jacobsen’s genius Egg Chair, Royal Copenhagen’s ubiquitous everyday ceramic luxury, plus fashion, homeware and product designers aplenty. Isn’t it… exhausting? Wouldn’t you like to lie down for a minute and recuperate? Of course you would – and only the finest Scandinavian bedding will do. It should be comfortable, practical and stylish – with a hint of decadence. Here, we’ve listed five top Scandinavian textile brands to help you get some designer shut-eye.

By Lena Hunter | Press photos

Palm Bed Cover by Bongusta Founded on a love of colours, quirky designs and an admiration for generational craft traditions, Bongusta is one of Denmark’s best-kept design secrets, with a vibrant range of homewares that fly in the face of Scandi minimalism. With an office in Denmark, Bongusta is co-helmed by an Indian team based in Delhi. This Palm Bed Cover is 100 per cent cotton, quilted by hand and features a bold stitched design that will remind you of sunnier days. Palm Bed Cover, 235x245cm, €375 www.bongusta.dk

Striped set by AIAYU AIAYU’s collection of organic cotton bed linen is the ideal bedroom textile to introduce tranquility to your sleep environment, with a palette of earthy tones and a breathable texture. This striped set features a discrete AIAYU logo print, stitched hem and easy zip closure. Compared to their poplin sets, the weaving is looser, giving an open structure and light feel. AIAYU has an admirably transparent supply chain, with textiles sourced and crafted in India, and the brand is synonymous with exquisite quality and understated luxury. Duvet Set Striped in Indigo, 140x220, €165 www.aiayu.com

Grand pleasantly by Juna Recently relaunched Danish textile brand Juna is the newest addition to the Rosendahl homewares family, with a focus on sustainability and playful patterns. Their latest design, the Pleasantly floral series, is also available in a larger scale for even more fun, dubbed ‘Grand’. These heritage-inspired flower prints, in regal blue and ochre, toe the line between nostalgia and modernity for a charmingly graphic home textile that draws the eye, without looking out of place. Grand Pleasantly Set, 200x220, €120 www.rosendahl.com

Plain Duvet Cover by HIMLA This classic duvet cover from Swedish homeware favourite HIMLA is 100 per cent organic washed-cotton percale. Light and airy in look and feel, this bed cover is available in a delectable range of soothing palettes and sizes. This tone, dubbed Mindful, has us thinking of the burnt umber of Nordic woodland and the flinty palettes of windswept Swedish coastlines. Plain Duvet Cover, 200x220, €189 www.himla.com

Mykerö print set by Marimekko Finnish Marimekko is a legendary design house of the Nordics, where it has been one of the most lusted-after names in textiles, clothing and home furnishings since the 1950s. Today, it’s a global sensation, particularly noted for its brightly coloured printed fabrics and simple styles. The label’s new sunflower print in off-white, yellow and blue is dubbed Mykerö, and is guaranteed to brighten any room. The duvet set is made of 200-thread-count, 100 per cent cotton percale and has something of a late-summer Van Gogh rusticity to it – perfect for buoying you through the chilliest of seasons. Mykerö King Duvet Set, 234x269, €182 www.marimekko.com

Dream Big earrings. Photo: Studio Muilu Sparkling Rosé earrings. Designer Sanni Poutanen wearing the Saimaa Mandala earrings.

Designer jewellery from the shores of Saimaa

Sanni Poutanen finds inspiration for her designer jewellery collection, Never Too Lake, from the landscape of Lake Saimaa, the largest lake in Finland. Despite its young age, Never Too Lake has already gained wide international recognition and has been featured in Vogue, Vanity Fair and House & Garden, and has been showcased at the independent designer platform Flying Solo Store, New York.

By Mari Koskinen | Photos: Never Too Lake

“I started the company in 2019 and my first child was born a year later, so they both took their first steps at the same time,” says Poutanen. “I spend a lot of time at the lake and its surrounding woods, and it has a strong, calming effect on me. I have always appreciated nature and it is important to me to take care of our environment.”

Poutanen designs all the pieces herself. There are also many colourful floral patterns in her recent designs. “My parent’s flower garden is an incredible source for ideas – the flowers come in such a variety of shapes, colours and textures.” She draws the images by hand and also uses her own photographs in the design process. The jewellery is made from high-quality Finnish birch plywood and 100 per cent stainless steel. The images are printed on the plywood shapes, and then carefully assembled individually by Poutanen herself and her team. The collection is on sale on Never Too Lake’s online store and in many shops throughout the country.

Earlier this year, Poutanen won the regional Young Entrepreneur Award. She will invest the prize money into a new charity collection, while part of the proceeds will go to an environmental charity. “I think it is important that our actions reflect our values, so I am grateful to have this opportunity to give back,” she says. The new collection will launch before Christmas. “It’s made from material that has not been used in our jewellery before,” Poutanen reveals – yet another exciting chapter in the Never Too Lake story.

www.nevertoolake.com Instagram: @nevertoolake Facebook: nevertoolake

Photo: Studio Muilu

It all started from Lake Saimaa.

KaisuMari: a taste of the good Finnish life

By Linda A. Thompson

KaisuMari is an online shop bringing together the best in Finnish decoration and lifestyle products, with items that give a modern twist to a longstanding tradition.

KaisuMari was created by Ulla Doyen and Sandra von Ahn’s mother almost 25 years ago. Back then, it was a bricksand-mortar home deco store in the town of Aurich, in northern Germany. After their mother retired, her two daughters decided to continue the family business, but to take the shop online.

Though the store has gone fully digital, the ethos behind KaisuMari (short for Kaisu Marjatta, their mother’s name) is still the same as when it first opened in the 1990s: to introduce people to the world of Finnish home decoration. As children, Doyen and von Ahn spent almost every holiday in Finland with their mother’s family, and they both studied there as adults.

Typical for the Finnish lifestyle, Doyen says, is the deep connection to woods and nature – something that is also reflected in Finnish design. “Nature is a huge source of inspiration,” von Ahn explains.

With KaisuMari, they want to allow those outside Finland to bring this restorative Finnish culture into their homes – through products like Lapuan Kankurit’s wool blankets that pay homage to the lichen patterns found in the Arctic forest; Hetkinen’s natural cosmetics made with essences from Finnish forests; and Myssyfarmi’s beanies made from Finnsheep wool, and knitted by local grandmothers in Pöytyä, Finland.

“We like to offer a mix of traditional items that have been reinterpreted by young designers – that’s what we find interesting,” von Ahn says, adding that all the items in the webstore are fairly made, mostly in Finland, from natural materials.

A key ambition for the next few years is to start carrying even more items from their own interior design company, studioKaisumari. “The idea is to offer items in a limited edition so that we can always offer new things,” Doyen explains.

www.kaisumari.de Instagram: @kaisu.mari Facebook: KaisuMari

Photo: KaisuMari

Winter is coming – sock it up!

Helsinki Wool Sock Factory is the last remaining traditional woolly sock factory in Finland. For over 70 years, the factory has been making woolly socks with the same process – and production is not showing any signs of slowing down.

By Ndéla Faye | Photos: Helsinki Wool Sock Factory

As the evenings start to get darker, the leaves turn yellow and the temperatures start to plummet, most Finns find warmth and comfort in a pair of woolly socks. The country is known for its woolly socks, and their use is ubiquitous from babies to grandparents. Some babies are even gifted their first pair of woolly socks when they leave the maternity hospital.

Stepping into Helsinki Wool Sock Factory is a bit like stepping into a time machine: there is an old gramophone, radio and jukebox in the factory lobby and, as a workplace, the factory is mostly a mobile device and computer-free zone. “We like to chat and listen to the radio. Our patron, Jukka-Pekka Kumpulainen, has a penchant for old furniture and items, and they are dotted about the place,” explains Pekka Auveri, foreman of the factory.

Inside the factory, the team’s loyal Komet Knitters are busy at work. The original shaft-driven machines were manufactured in the 1920s, and in the 1950s, they were fitted with electric motors. “We are very proud to be continuing the tradition of the Finnish woolly sock industry. Our production combines traditional industrial knitting machines with precise handicraft labour,” Auveri states, while the factory’s wool-sock master Svetlana puts labels onto the socks by hand, ready to be shipped to their new owners.

The company makes around 70,000 pairs of socks each year, and they sell their stock to a number of retailers, as well as individuals and corporations. “Many businesses like to buy our socks as a present for their employees,” explains Auveri.

In the machine room, engineer Jukka is servicing the old machines, as he does every day. “Thanks to the careful daily care and maintenance, the original machines are still serving us faithfully. We value our employees highly and strive to maintain a balanced and stress-free work environment. We believe this to be the most important step in producing high-quality woolly socks,” Auveri says.

The woolly socks produced at Helsinki Wool Sock Factory are made from hard-wearing carding wool with 70 per cent sheep’s wool and 30 per cent polyamide. “By adding polyamide, we improve the abrasion resistance of the thread, which means that the wool sock is more durable,” Auveri explains. The wool used in the wool socks is ethically produced, mulesing-free New Zealand sheep’s wool and about ten per cent Finnish sheep’s wool. Once it has been processed and washed, the wool gets sent to Pirtin Kehräämö, a sheep wool processing company in Jämsä, where it is spun into yarn.

Keeping warm, naturally In addition to the traditional grey woolly socks, the factory produces nine other colours, dyed at a small family business dyehouse in Kyröskoski. “Wool is a very hygroscopic animal fibre: it can absorb up to 30 to 40 per cent of its weight in moisture without feeling wet. As it binds moisture, wool releases heat. This is why woolly socks are excellent at providing natural thermal insulation – and keeping feet warm,” he adds.

In light of the current energy crisis, keeping warm has become more important than ever. The company recommends wearing woolly socks on bare feet; to optimise their insulating and warming qualities. Wool is also naturally resistant to dirt, which means that they do not have to be washed often – simply airing them will usually keep a pair fresh. However, woolly socks that are in active use

can and should be washed from time to time – and all of Helsinki Wool Sock Factory’s socks are machine washable.

“Our socks are extremely durable due to their reinforced toe and heel. Each pair of woolly socks that leaves the factory is checked individually by our employees. For us, having high standards and providing socks with a consistent quality is a matter of honour,” Auveri concludes.

www.helsinginvillasukkatehdas.fi Instagram: @helsinginvillasukkatehdas Facebook: helsinginvillasukkatehdas

Photo: Yvonne Wilhelmsen Photo: Yvonne Wilhelmsen Photo: Yvonne Wilhelmsen

Juxtaposing old and new through attentive decoration

Meet the interior architects who sought to complement and enhance history in a contemporary and sustainable manner by refurbishing one of Norway’s most esteemed libraries.

By Åsa H. Aaberge

With a vision to entice the public in, Andersen Interiørarkitekter (Interior Architects) and Katrine Kristiansen took on the prestigious task of redecorating the venerable National Library of Norway in Oslo in 2017. Set in a building over a century old, the pursuit of the project was to preserve and prolong history in a timeless and contemporary manner.

“The building and its original interior are listed, meaning no new installations and interiors can be attached to walls, floors or ceilings. A site like this demands careful consideration,” says interior architect Kari Cecilie Andersen.

For the project, Andersen teamed up with fellow interior architects and long-time colleague Kristiansen. Today, we meet them in the library foyer, an airy, stately conservation requirements. “The interiors, lighting and reception desk have all been specially designed by us. Existing benches and stools got new leather seats, and we have consistently incorporated iconic Nordic design elements as well,” says Kristiansen.

Improving the library’s Universal Design was a priority, with new and improved ramps and elevators added to ensure accessibilty for all. Making the library a more soothing space to spend time in was another major consideration. For better sound quality, floors were set with carpets and all hard surfaces replaced with smoother, less noisy materials to ensure good acoustics and to muffle disturbing sounds.

“In the cafe and lounge areas, it was important for us to ensure comfort and a warm ambience, with armchairs, soft fabrics and floor lamps for a cosy setting,” says Kristiansen. Throughout the library, Andersen and Kristiansen have emphasised good light via repeating ring-shaped

space with arched ceilings, adorned with original hand paintings. “We wanted to conform and complement the existing premises rather than contrasting,” explains Andersen.

A modern meeting place The National Library has ambitions to become a bustling meeting place in the heart of the Norwegian capital. To create a welcoming ambience, the interior architects focused on revitalising the public areas of the building bit by bit, whilst bringing the library back to life and enhancing its former glory. That included establishing a new in-house café, a lecture hall, main reception, a lounge and a bookshop.

Meanwhile, existing spaces have been made more attractive and accessible for the public without compromising the

LED lights, specially designed in different sizes, that hang from the airy ceilings. The Café Å features custom-made pendants over each cafe table.

“We chose colours and materials with careful consideration of sustainability and durability. We chose solid oak for the custom-made furnishings and linoleum on worktops, counters and lecterns,” says Andersen. The materials are natural, long-lasting materials that can be recycled, repaired and reused. Chairs and other furniture have been upholstered in leather and solid wool fabric. “We use tailored solutions to ensure distinctiveness and identity, as well as longevity,” says Kristiansen.

Inspired by antiquity As for the colour palette, tones used in the new interior took inspiration from the existing interioirs of the National Library, which rely heavily on oak and dark brown shades, and from the old leather-bound books’ golden fonts and rich notes of red, green and black. In the cafè, the tables have durable marble tops with brass bases, paired with leather sofas that complement the wood-panelled room.

The National Library project was conducted in collaboration with Entra, who had the role of head builder and oversaw the practicalities on behalf of the National Library. Entra is one of Norway’s leading real-estate companies in developing and managing energy-efficient buildings. Entra describes Kristiansen and Andersens’ interior work as creative.

Whilst maintaining the authentic atmosphere and interiors was a priority, blurring the lines between history and contemporary was important for Andersen and Kristiansen. “Arguably one of the biggest tasks was designing and incorporating a new hub for the National Library’s map centre. The maps are extremely fragile and sensitive to air and light, dating back hundreds of years,” says Kristiansen.

In the back of the existing building, once a courtyard, Andersen and Kristiansen designed a lightproof, box-shaped aluminium construction as a modern contrast to the art deco-style building. It looks like an installation – a room within a room. The space exhibits one of the world’s largest collections of ancient maps, atlases and geographical books of the Nordics.

Andersen and Kristiansen continuously work together and separately on interior architectural projects, including planning, refurbishing and decorating public spaces ranging from offices to parking garages and private homes. The duo work together as Oslo Interiørarkitekter and separately as Andersen Interiørarkitekter and Katrine K AS.

Photo: Jon Gorospe

www.aintark.no www.katrinek.no Instagram: @oslointeriorarkitekter @katrinek_interiorark

Photo: Jon Gorospe Photo: Jon Gorospe

A plaster master with a deep passion for his craft

Kipsi Helsinki was born out of plaster master Aleksi Vallemaa’s fascination for plaster. In his Helsinki-based workshop, he and his team make made-to-measure plasterwork designed by hand, using plaster of Paris, classified as the purest in the world. With plaster, the sky’s the limit when it comes to design possibilities.

By Ndéla Faye | Photos: Sami Tuoriniemi

Aleksi Vallemaa’s passion for plastering was sparked in the early 2000s, when he met some French plasterers in Helsinki. A few months later, through a series of coincidences, Vallemaa was studying the trade in the south of France. “In France, the plastering technique used is over two centuries old, and you cannot learn the trade in a year. Learning requires a lot of repetition and persistence –and the mixing of the plaster is not done by calculating measurements, it’s done by feel,” Vallemaa explains.

In Finland, there are only a handful of companies operating in the plastering industry, and there is huge demand for their niche expertise. After returning to Finland, Vallemaa set up his own company in 2005. Since plaster masters are not trained in Finland, Vallemaa has trained plastering experts himself. His company, Kipsi Helsinki, has six employees who design, manufacture and install high-quality plaster elements for private homes, hotels, mansions, public spaces and luxury cruise ships. They make custom-made designs for clients, ranging from small decorative features to large design features. “Old mansions usually have many plaster motifs. Some of the wall elements on luxury cruise ships are made from plaster, too. In private homes, we make everything from original fireplace mantlepieces to ceiling rosettes,” he says.

The endless possibilities of plaster Plaster features were fashionable in Finland during the Romantic era in the 19th century, but judging by the endless stream of clients at Kipsi Helsinki, it is making a comeback in a big way. All of Kipsi Helsinki’s plastering is made

by hand, and they use plaster of Paris, which is classed as the purest type of plaster in the world; it only being made up of three ingredients: water, plaster and sisal fibre. By mixing the ingredients, the possibilities of the forms to create with it are endless, which is why Vallemaa was instantly drawn to it. “Plaster can be bent to any shape. I found its versatility and the endless possibilities in creating with it fascinating,” he states.

In addition to dozens of ready-made models, Kipsi Helsinki manufactures high-quality made-to-measure plaster works. Plaster is a durable, timeless and high-quality material that can be used to shape almost anything, from small plaster decorations to large ceiling and wall elements. As an allergy-friendly, sound-absorbing and non-flammable material, it is suitable for both homes and busy public spaces. “It’s a common misconception that plaster is a fragile material. However, plaster of Paris is very durable and it can be used to create impact-resistant products, such as skirting boards, door frames, supportive columns or even furniture,” Vallemaa explains.

Another benefit of plaster is that it can be fitted seamlessly even in small corners and curved surfaces. It can also be used to hide unsightly features, such as electrical cables and air conditioning vents. Recently, Kipsi Helsinki completed a project of providing all the plasterwork to an entire apartment building in Helsinki, and they continue to work on several international luxury cruise ships. “Because of the versatility of plaster, no two days are the same. Our clients have different needs and wishes, and we want to provide our customers the best possible end result. As a company, we want to honour the ancient traditions of plasterwork, while always expanding our own know-how,” the plaster master concludes.

www.kipsihelsinki.fi Facebook: Kipsi Helsinki Instagram: @kipsihelsinki

Who? Aleksi Vallemaa, master plasterer and owner of Kipsi Helsinki.

When? After studying the trade in France, Vallemaa brought his knowledge back to Finland and started his plastering company in 2005. Now, he also trains other plasterers into the trade in Finland.

What? Vallemaa and his team manufacture handmade custom plasterwork, made from the purest plaster in the world.

Why? Vallemaa finds the endless possibilities of plaster fascinating. “This material is not confined by moulds; it can be transformed into virtually any shape.”

Finland’s national Circular Design Program. Photo: Petri Anttila

Designing paths to circular futures

Finland-based agency Ethica comprises highly skilled experts who inspire and guide companies to succeed in regenerative growth with a circular-economybased business strategy.

By Lena Hunter | Photos: Ethica

Ethica founders Paula Fontell and Anne Raudaskoski have over a decade of experience in sustainability and circular economy. “When we founded Ethica ten years ago, we knew circular economy was going to have a huge impact. But it’s only in the past three to five years that we have seen a tremendous interest in the topic among businesses,” says Fontell, CEO.

Today, Ethica works across diverse industries spanning fashion, cosmetics, electronics, construction products and beyond, helping businesses to build a concrete roadmap for designing and delivering new kinds of products and services.

“We have close ties to out Nordic neighbours, and we are part of the Nordic Circular Hotspot – a collaboration network of circular economy experts and frontrunner companies in the Nordic countries. In addition to currently running a national Circular Design Program for businesses in Finland, we’ve provided circular-design consulting for a major consumer electronics company in Germany and given speeches about circular economy in Beijing and in Africa. Circular economy is a global issue and need,” says Fontell.

In practice, circular economy provides the framework and practical tools for doing business that can tackle the big challenges of our time. “To move to a circular economy, you need a systems-level change. You need a well-functioning value chain. We can help businesses to restructure their whole chain,” says Fontell.

Ethica supports their clients in getting started and in implementing the new processes in practice. “We can help companies create their circular economy strategies, plan the necessary collaboration networks, and advise on the actual product or service design. The most important starting point for any company is to establish a common un-

Helvar, CaseStudy, Finland. derstanding of what circular economy is about and the possibilities it offers.”

One of Ethica’s first projects was the Relooping Fashion Initiative, aimed at designing and piloting a closed-loop circular textile ecosystem in Finland. “We started the project together with VTT, Technical Research Center of Finland. VTT piloted a new chemical fibre-recycling technology during the project. The Inifinited Fiber Company was created and has since been very successful. It was a very impactful project.” says Fontell.

“Consumers want more sustainable choices. Circular design can provide that. If you want to be a frontrunner and differentiate yourself in the market, now is the time to do it. With the Green Deal and the Sustainable Products Initiative in the EU, very strong policies are also driving the change,” says Fontell.

Indeed, green transformations will happen sooner or later, and if a company wants to be future fit, operating differently will soon become a necessity.

www.ethica.fi LinkedIn: Ethica Finland Instagram: @ethica.agency

Nordic Circular Hotspot: www.nordiccircularhotspot.org

Wild Distillery: craft gin with a local spirit

Wild Distillery, on the Danish ‘sunshine island’ of Bornholm, has entered a competitive spirit market with a range of curated high-quality gins and vodkas.

By Tina Nielsen | Photos: Wild Distillery

There has been a trend for craft spirits, gin in particular, in many parts of the world for some time now – and Denmark is no exception. Here, sommelier and spirit enthusiast Henrik Nerst entered the market in 2019, with his Wild Distillery gin.

Though originally from Copenhagen, Nerst has roots in Bornholm. So, in the early 2000s, he and his wife, a chef, opened a restaurant called Æblehaven on the holiday island, and relocated. It was here that he began to learn more about wine and decided to get serious about it.

“I took a sommelier qualification and, after graduating, I was shortlisted as sommelier of the year in Denmark in 2013,” he says. Despite his success in wine, his curiosity for spirits persisted and, during the off-season when the restaurant was closed, he regularly considered his options.

A window of opportunity to embark on his distillery adventure opened when a new baby arrived and it became too challenging to square family life with a hectic restaurant.

The journey to Wild Distillery started in 2016 when Nerst ordered his distillation equipment from renowned manufacturer Müller in Germany. Two years later, the handmade machine arrived and Nerst began experimenting with his own version of spirits.“I did a distillation course in Newcastle and spent time learning about the processes in Germany,” he recounts.

Nerst describes Wild spirits as Nordic in style. “That means it is clean and clear with no interfering flavours or added sugars,” he explains. “From day one we have been 100 per cent organic and our focus is on high quality.”

He likes to play with different flavours but, “it needs to taste of gin with its characteristic smell and taste of juniper berries,” he says. “The added flavour provides just a hint.” These flavours, including sea buckthorn, rhubarb and hemp, are all made using products from local partners on the island.

The Wild Botanicals series, of just 350 bottles a year, takes the hyper-local approach to the next level. “I applied for a license to collect juniper berries from Ravnedalen in the north of Bornholm and we collect 12 kilos annually,” says Nerst.

Though local in its approach, Wild Distillery has a global outlook. With exporting on the cards for the future, gin fans around the world will soon be able to enjoy the flavour of Bornholm.

www.wilddistillery.dk Instagram: @wilddistillerybornholm Facebook: wilddistillery

Henrik Nerst.

Age, like weather, is no hindrance to Dorrit as she traverses the streets of her hometown Aarhus.

Ageing is a privilege – let it set you free

Fashion aesthetics in Denmark remain predominantly slender, caucasian, straight, unchallenged and young, according to fashion scholar Dorrit Bøilerehauge. Whilst the dominance of grey and black is slowly loosening its grip on the average Dane’s walk-in closet, much still needs to be done to increase brands’ awareness around diversity and inclusion. Could letting a new shade of grey onto the catwalk be the way to go?

By Miriam Gradel

Ever since Coco Chanel brought new aesthetics to the female silhouette, unconventionality has guided commercial success in the fashion industry. Yet, one area in which the tides of change seem to be outstripping fashion is diversity, according to Dorrit Bøilerehauge, 62. As a fashion scholar on topics such as the aesthetics of diversity, as well as having debuted as a model in recent years, she would know.

“I can catwalk down the stairs now,” Dorrit says with a smile that breaks into laughter. Against her own beliefs, Dorrit has fallen in love with modelling. “It inspires and also feeds my research. I enter this scene where there’s already a framework, and I try to understand how to fill out my part to make a style come to life, and it’s wonderful. The people I meet are incredibly professional and gifted. It’s a privilege to be working with and meeting these people,” she says.

Most of those who have had to move their working life online in the past two years will know the struggle of looking your best on camera. Yet, for Dorrit, aesthetics seems like an effortless practice. Sitting in front of a fiery red art piece, her outfit of white, beige and warm gold provide a calming contrast, rendering even the idea of applying a virtual webcam background obsolete.

Age is but a number As a result of us living longer, the traditional views on young and old “simply aren’t true anymore,” says Dorrit. Whereas words like ‘decline’, ‘loss’ and ‘illness’ have traditionally been associated with those aged 50 and beyond, a new movement known as ‘the new old’, or ‘greynaissance’, is working to change the social narrative around ageing and force the global fashion industry to grow up. As this group of consumers grow, so too does the value brands stand to gain. Having been interviewed for both national breakfast TV and Denmark’s largest women’s maga-

zine, Femina, through her work and representation, Dorrit is slowly embedding these global new perspectives into the fabric of Danish society

“Age is a category most often forgotten when working with diversity,” Dorrit explains. As of September 2022, people aged 50 to 80 make up 35 per cent of the Danish population, with those aged 50 to 59 being the largest group in society, according to Statistics Denmark. Dorrit defines this group as “curious and independent people venturing into new things and changing careers later in life.” On her Instagram profile, she posts aesthetic shots from her daily life and modelling jobs with hashtags such as #agediversity, #ageinclusive and #embraceyourage. Dorrit has also established the Silver Starter Initiative, a community platform for driving conversation and raising awareness around what she calls ‘the mature cool’. But just how on board is Denmark with the changing times?

The exclusivity of inclusion “We have this wonderful society, but we have a blindspot towards ourselves that stops us from progressing,” says Dorrit. “We’re still stuck on things like representation of women in top management and in politics, and the issue of equal pay. We perceive that everyone in Denmark is equal, but we are not.” This is where Dorrit believes media and fashion play a role. But diversifying perspectives might not be as simple as it sounds.

“We have a lot of habitual thinking that guides the things we do,” says Dorrit whilst also arguing that in an increasingly diverse society, consumers look to brands that are in tune with time, not stereotypes. “Is diversity also inclusion?” she asks, concluding that there’s no definitive answer. But rather than criticise brands trying to navigate in an age of accelerated development, Dorrit believes a more positive discourse is the way to go. “Age is a privilege. Your life is richer the older you get. We need to coin this phase in life, not as young, not as old, but as something new. Until then, I think we will see brands have a go at it, roll back and then try something else.” In the meantime, Dorrit continues to gather research, drive conversations, and strike a pose. “I don’t want to spend my life complaining. We need strong and capable people to inspire others, and I think it’s about developing it gradually, she says. “I work for something that’s bigger than me, and I hope that my work will set more people free to dress and live the way they want.”

Instagram: @dorritboilerehauge Silver Starter Initiative: www.silverstarterinitiative.com

Age adds another dimension to the debate on diversity and inclusion. Based on her research, Dorrit consults for brands and organisations working to decrease inequality in both the private and the public sector. Photo: Claudia Dons

“Is diversity also inclusion? There’s no definitive answer,” says Dorrit. Photo: YAS

Scandinavian Lifestyle

Beer flavours: Do you like malty, hoppy or yeasty?

By Malin Norman

Apart from water, beer is made of three main ingredients; malt, hops and yeast. Each provides certain flavours; some beers are malty, whilst others have more of a hops or yeast character. When choosing among the myriad of beer styles in bars and bottle shops, it might be helpful to know what characteristics you usually fancy.

Let’s start with malt-forward beers. They are all about bready notes, ranging from white bread and crackers to toast, caramel and nuts, and even rich dark chocolate and coffee. If this sounds tempting, examples of malty styles are Amber Lager, Doppelbock and Brown Ale, and of course the dark, smooth and delicious Porter and Stout.

Moving on to hops-driven beers. They carry more grassy, earthy and herbal notes, but can also feature citrus and tropical fruits such as mango and pineapple – especially American hops. You can also expect higher levels of bitterness and a lingering aftertaste. If you like this, the obvious choice is American Pale Ale, as well as all types of IPAs, from Double IPA and New England IPA to the latest trend, Cold IPA.

And lastly, beers that showcase yeast character have fruity flavours such as banana, pear, plum and raisins, and spicy notes like clove or black pepper. Try a Belgian style such as Saison or Witbier – both are complex yet refreshing. Even if the aroma reminds you of something sweet such as honey or apricots, Belgian beers will often have a dry finish – easily quaffable.

What characteristic do you like most in beer? With a taste for bitter green tea, I often lean towards hops-forward beers, but at a sessionable alcohol strength. So, in a pub, I will probably ask for an American Pale Ale or a session IPA. They hit the spot for me.

Malin Norman is a certified beer sommelier, beer judge and member of the British Guild of Beer Writers. She writes about beer for Scan Magazine and international beer magazines.

Sustainability columnist Alejandra Cerda Ojensa is a Swedish sustainability blogger based in Copenhagen. She loves sustainable fashion, plant-based food, natural wines and music. Instagram: alejandracerda.co

Can the recession make us more mindful?

By Alejandra Cerda Ojensa

I was talking to a friend the other day about the lifestyle changes people make due to the rise in electricity prices. We quickly established that habits that might be new to some families, others already do all the time.

We are being advised to wear extra pairs of socks and lower the temperature in our homes, shut off the water while we’re shampooing or brushing our teeth, change the lightbulbs to low-energy ones, and so on – minor things that many already do for environmental reasons, or due to low incomes.

It reminds me of when the pandemic came to Stockholm when I was living there. Shelves in the grocery store were quickly emptied of dry foods like lentils and beans – cheap food that is common in vegan homes, but also in low-income homes. Many times, the sustainable option is also the cheaper option, but not always, and it upsets me to see how unequally the recession hits.

Hopefully, the current situation will invite more families to be mindful of what they consume, eat more plant-based foods, leave the car at home and choose public transport – easy steps to reduce our environmental footprint. But I would also like to invite those who can afford it, to continue supporting small and sustainable businesses, and to go for the eco-friendly options even if they sometimes cost a little more. We need those businesses to survive for a better planet.

Natural woodland-inspired skincare for adults, mothers and babies

Design and eco-conscious parents are likely already acquainted with Wooden Story – the family manufacturer of handmade wooden toys that has delighted children for 50 years. But, when Justyna and Karol Budek, the latest in the Wooden Story generation, found out they were having a baby of their own, they branched out and launched Windy Woods: a 100 per cent natural skin- and body-care range, inspired by woodland scents and ingredients, in stunning glass and hand-carved wooden bottles.

By Lena Hunter

“Windy Woods is for the whole family. We make products that everybody needs in their home, in premium quality with sustainable ethics,” says Karol. The range encompasses all-natural haircare, bodywash, handwash and hand cream for women and men, and the ‘Mama and Baby’ line of sunscreen, nappy rash cream, hair and bodywash, and a nourishing and firming belly oil.

“I use the two-in-one hair and bodywash for my baby and, of course, the nappy rash cream. You can really see the difference compared with standard brands. It’s very smooth and delicate,” says Justyna.

Blown by the wind The scents are inspired by the couple’s home region – the forested slopes of the Beskidy Mountains that stretch along the Polish-Slovakian border. “The wind dances among the majestic trees, picking up the aromas that float between the undergrowth and the canopy,” says Justyna. Named after the points of the compass – Breezy North, Mysterious East and Jungle South – each scent has its own enchanting woodland top-notes of Pine, Cedar or Peruvian Pepperwood.

“There aren’t a lot of natural forest scents in cosmetics. Many are synthetic and very strong. We wanted to create a range connected to nature, so we also use ingredients from the forest, like birch wood and pine needle extract,” says Karol. Inside every bottle, Windy Woods skincare is up to 99.9 per cent naturally sourced.

Beautiful outside and in, the label has already been spotted by Vogue. The range is wrapped in elegant, eco-friendly glass bottles and every lid is handmade from 100 per cent ash wood. “One of the basic values passed down from Wooden Story was respect for nature,” says Justyna. “We knew there were more people like us. So we came up with this idea. Or, if you prefer, the wind blew, and brought us an idea that smalls like the forest. We just named the idea Windy Woods.”

www.windywoods.pl Instagram: @windywoodsskincare Facebook: windywoodsskincare

Hetkinen: the powerful combination of Finnish forests and Nordic design

Pure and peaceful Finnish forests are never far from the mind at Hetkinen, the lifestyle and cosmetics company based in Turku, a dynamic cultural city on Finland’s west coast. Founded in 2018 by Mona Isotupa, the company has three main aims – to provide a solution to the global plastics problem by making their packaging from Finnish wood, to offer products suitable for everyone regardless of age, gender or skin type, and to help people learn to appreciate the beauty of nature and well-being.

By Molly McPharlin | Photos: Hetkinen

Finland is well known for its modern Nordic design. Isotupa, who previously worked in occupational well-being and ergonomics, had always been interested in creating shapes and patterns. “As a child, I drew widely and decided, even then, I would one day go and present my plans at Marimekko,” she recalls, referring to the iconic Finnish design house. Choosing instead to begin her own company, she combined her commitment to design with her other passion – Finland’s majestic trees and vast, unspoilt forests. Hetkinen, or as the name means in English, ‘wait a moment’ – was born.

A Commitment to Nature Isotupa’s love of nature is the foundation of Hetkinen. The product packaging is made from local pine, and a wide range of Finnish materials are used elsewhere. The cosmetics use organic ingredients, variously containing tree leaves, needles, bark, essential oils, Finnish heather, lichen and moss.

Isotupa believes there is a strong connection between Finnish society and the forest. “Finns are definitely forest people. We live close to the forest; in many cases the forest starts in your own backyard. We go walking there or forage for berries and mushrooms. All Finns have free access to the forest,” she explains.

One of Hetkinen’s major goals is to connect people with nature and to help them recognise the health benefits and healing properties that the northern European environment can bring.

As safety for both customers and nature is paramount, Hetkinen uses no artificial fragrances or additives, and all products are vegan. They always strive to minimise waste, both in production and in finding novel uses for anything left over from the process. All ingredients come from certified distributors who specialise in raw materials from the forest, while the wood comes from a sawmill in Central Finland.

Design is at the Heart Design is central to Hetkinen’s philosophy. Both Nordic and Japanese styles are fundamental to the company. Products are simple, contemporary and effortlessly cool in their construction and form. A perfect sphere of crowberry spruce soap sits elegantly in a carved dish. Birch and peppermint hand balm is encased in a smooth jar of pine. A favourite item for Isotupa is the pine lip balm, cocooned in a rounded pot made of polished wood.

“Using it always puts me in a happy mood. It is comforting and incredibly effective,” she says. The influence of both Finnish and Japanese design manifests in packaging so elegant that it can be displayed like a piece of art, and in Hetkinen’s commitment to ‘wabi-sabi’, the philosophy of celebrating imperfect beauty.

Isotupa also cites Japanese folk craft as an influence. “I especially like the architecture of Kengo Kuma, or any of the various Japanese craftsmen who make animal figures out of wood. I also admire their wonderful teapots and details.” A Roadmap for the Future A primary goal for Hetkinen is to help decrease the global consumption of and reliance on plastic. The company is also committed to the protection of Finnish forests and to animal rights. They actively support the Finnish Natural Heritage Foundation, which uses donated funds to buy old-growth forests and protect them, and Animalia, which upholds the rights of wild and domestic animals.

“My future plan is to continue working to exceed our customers’ expectations. And I want the Hetkinen team to enjoy and share their excitement for what we create. One of Hetkinen’s biggest strengths is product development. We are inspired by people and life in general. We are currently researching wonderful new raw materials in Finland and their potential for cosmetics.”

A Hetkinen shop on the island of Ruissalo in Turku is thriving, while several distributors stock Hetkinen products around Finland. The online store is popular globally, especially in the United States, Germany and Japan. Ultimately, Hetkinen hopes to encourage people to look at the power and versatility of trees with new eyes. As they proclaim on their website and as many Finnish people would agree: “The forests of Finland hold the key to our health.”

www.hetkinen.com Instagram: @hetkinenco Facebook: hetkinen

The art of slow living -Living a life aligned with your true values

Overbooked schedules, rushing from one appointment to the next, eating lunch on the go… How many of us are stuck in the rat race, always waiting for Friday or just ‘powering through’? Slow living offers a different lifestyle where you live with more meaning, purpose and consciousness. Slow living means living better, not faster.

By Heidi Kokborg | Photos: Pixabay

Our society glorifies being busy – to the extent that we wear burnout like a badge of honour. In Denmark alone, 430,000 people experience symptoms of severe stress, and it is estimated that stress is costing the Danish government 27 billion kroner every year.

For young people in Denmark the numbers are even higher. As many as 40.5 per cent of young women and 23.4 per cent of young men are experiencing high levels of stress. In Norway, stress plagues a staggering 44 per cent of teenage girls.

“Living in a constant state of stress is damaging to our health, both physically and mentally. When stressed, we are activating our fight and flight response. We are more short sighted, less empathetic and tuning into our needs and our values becomes significantly harder,” explains Birgitte Sølvstein, psychologist and podcast host.

The antidote to our busy modern lifestyle Luckily, there is another way of living: slow living. Slow living is a mindset where you curate a more conscious and meaningful lifestyle that is aligned with your values. It doesn’t necessarily mean that you do everything slowly; instead it means you are doing everything at the right pace. Instead of striving to do everything faster, slow living places emphasis on doing things better. Often, this means doing less and prioritising what you are spending your time on. Slow liv-

ing means placing your true values at the heart of your lifestyle, switching off autopilot and creating space for reflection and self-awareness.

“Slow living is a way of life. It is a choice to slow down and thereby experience more calm and presence and less stress. Ask yourself questions such as what kind of life do I wish to live? What brings me joy and happiness? What are my values? What does a meaningful life look like for me? These are the fundamental questions you need to ask yourself if you wish to embrace a slower lifestyle,” says Ole Ditlev Nielsen, author and owner of 20 Skridt – a platform of books, talks and online communities dedicated to slow living.

Slow living has its roots in Italy and is a part of a wider slow movement which began in Rome in the 1980s. When McDonald’s opened its first restaurant in the heart of Rome, Carlo Petrini and a group of activists formed Slow Food, a movement that defends regional food traditions. Slow Food sparked a broader slow living movement where slow was now being applied to other areas of life, such as work, leisure, fashion, travelling and parenting. This was mainly thanks to Carl Honoré’s book In Praise of Slowness from 2004, which helped bring the concept of slow living into the mainstream across the globe. Say no to say yes Choosing to live a slower life is a bold choice in a world that glorifies business and where driving flash cars and living in fancy homes are seen as status symbols. According to Nielsen, saying yes to a slower paced life means that you may need to give up driving a Maserati or living in a penthouse apartment.

“By saying yes to living slower, you need to say no to other things. Most people cannot both have a slow-paced lifestyle and afford designer clothes, expensive cars and a home that looks like something from the glossy pages of an interior magazine. However, you are saying yes to a more calm, balanced and less stressful life,” says Nielsen.

Sølvstein agrees that a slower life leads to a richer life. “When we slow down we naturally become more present, which makes us realise that we already have enough. We actually taste the apple or our morning coffee. We see the trees we

Birgitte Sølvstein.

are passing. These are qualities that are fundamental to mental well-being,” explains Sølvstein and continues:

“We get more out of life by doing less. Our relationships improve because we are more present and we take the time to have deep, meaningful conversations. We start to let go of stress, which makes us more open and empathetic and able to feel our true values.”

Embracing a slower paced life One of the biggest misconceptions about slow living is that it suggests that we do everything in a low gear and move at a glacial pace. Whereas, in fact, slow living is simply about measured movement and switching off autopilot. This will give us the headspace we desperately need to prioritise what is important, and assign the right amount of time to each task or activity instead of rushing. It is living with intention and being mindful of what you are doing and why you are doing it. But how do we practically embrace slow living in an everyday life filled with emails, news, screaming kids, deadlines, coffee dates and bills to pay? Some of Nielsen’s tips include prioritising getting out into nature. Even a 15-minute walk in the park after dinner or a brisk walk around the block during your lunch break can be beneficial. He also suggests that you do something creative such as journalling, painting, drawing or playing music.

Another tip is to get up a bit earlier. Allow yourself to start your day slowly, whether that means meditating, going for a walk around your neighbourhood, reading a couple of pages in a book or simply sipping your morning coffee slowly and mindfully. Don’t spend this time replying to emails or scrolling through social media. Spend it on something meaningful that brings you joy.

Both Nielsen and Sølvstein also emphasise the importance of making more white space in your calendar. This will inevitably mean that sometimes you need to say no to dinner dates, work projects or replying to emails after a certain time. “Allow yourself moments during the day to simply just be present. No social media, no emails, no news, no appointments… Just be in the present moment,” says Sølvstein.

You might be thinking that this is all well and good, but you have a full time job, kids, a mortgage to pay and an endless to-do list. But perhaps instead of thinking you cannot afford to slow down, perhaps ask yourself the following question: What will the price be if I don’t?

Ole Ditlev Nielsen. Photo: Emilie Haut

Post-pandemic travel: How the Faroe Islands bounced back

For almost two years, the Faroe Islands were shut off from world tourism. Lockdowns halted travel and restrictions blighted movement for months. Now, the locals have been welcoming their first visitors since the coronavirus pandemic. But how are the remote island’s businesses faring? Are tourists arriving in trickles or floods? We headed to the Faroes’ capital city of Tórshavn, to find out.

By Xander Brett | Photos: Visit Faroe Islands

Photo: Hotel Føroyar

The view from Hotel Føroyar is a sweeping panorama of Tórshavn. Perched high above the bustling town, and kept by a team of helpful staff, the hotel offers a world of luxury and convenience.

Guests attending their wellness-retreat stays are greeted with sparkling wine, fruit and chocolate, followed by a seven-course dinner from the renowned

Photo: Valentin & Roman, @twintheworld restaurant, Ruts. The rooms are impeccable: simple, functional and comfortable, with large windows and kitted with televisions in both the living and bedroom, as well as a range of Faroe Islands guidebooks and reading material.

But are the Faroe Islands attracting enough tourists to support these kinds of businesses?

The welcome return of cruise ships Siri Mahakanok moved from Thailand to the Faroe Islands in 2020, and now works at Tórshavn’s Paname Café. She says tourism here bounced back so fast that visitor numbers are now equal, if not exceeding, 2019’s figures. Paname is French-inspired, and Mahakonok says French visitors are pulled in as a result, though guests arrive from all over Europe and America.

“Many disembark from the cruise liners,” she explains. “We’re delighted that cruise ships have returned, though it’s still only in summer, which is something of a disadvantage.” For designer Gudrun Ludvig, who runs the boutique clothes shop Gudrun & Gudrun, the pandemic was also something of a blessing in disguise. The Faroe Islands never saw harsh restrictions, but as foreign tourism is our key industry, it was still effectively locked down. “I was totally on my own,” Ludvig says. “I retreated to my studio, and every day from 9am, for the first time, I could properly focus on my work.” On display are the results of that hard graft: a lambskin jacket, and a shop now bustling with customers.

Rescheduled tours continue to dominate Hogni Reistrup, CEO of Guide to Faroe Islands, shares the relief of these local businesses, and says visitor numbers stabilised in May. “We’re almost at pre-pandemic levels,” he explains, though he makes clear the virus is still having an impact. “Much of what we see now are rescheduled tours from 2020 and 2021. I don’t think we’ll be able to

properly examine the travel landscape until next year, when brand-new pleasure seekers arrive.”

Reistrup is well placed to take the temperature of the islands’ tourism industry. Guide to the Faroe Islands is a travel marketplace of 150 tailored tours for visitors, collaborating only with providers based in the islands. Tourism in the Faroes ebbs and flows with the seasons, with some tours only available in summer. Year-round tours usually focus on the island’s major draws, such as a brandnew ‘James Bond Tombstone Tour’ of the filming locations in last year’s No Time to Die, in which the dramatic final scene was shot on the island of Kalsoy.

Europe’s remote culinary capital Bond may have given tourists a new reason to visit the Faroes, but in the ten years since the New Nordic food revolution began, gastronomy has been the islands’ strong suit. Opened in 2011, KOKS restaurant has a tasting menu of 17 courses, and two Michelin stars to its name. Normally based in Leynavatn, 24 kilometres north of Tórshavn, head chef Poul Andreas Ziska is currently on a breakaway project in remote Greenland. But even in his absence, excellence runs deep.

Back at Hotel Føroyar, chef Sveinur Fuglø explains that KOKS has cemented the Faroe Islands as Europe’s remote culinary capital. “We have too many

Photo: @handluggageonly

Photo: Jack Harding, @jackharding Photo: Joni Hedinger, @jonihedinger

restaurants now!” he laughs. “Though, I think the groundwork was already in place before KOKS – we’ve always had these ingredients at our disposal. In our hotel we’ve always liked to give guests the experience of something Faroese, with ingredients foraged and served in exciting new ways.” Fuglø says he noticed tourism pick back up in April, when the final international restrictions were lifted. He says the hotel bookings are now on a par with those of 2019, which he describes as a “record year”.

KOKS was established out here ten years ago. Predating it, Hotel Føroyar is something of a ‘ground zero’ in the Faroese tourism drive. This idea is part of the hotel’s new campaign to invite tourists from the UK and Europe to join the already plentiful visitors from mainland Denmark. Today, business and conference-trip guests are balanced with a healthy smattering of hikers, fishers and holidaymakers.

Adventure never dies As the car drives back to the airport (request a detour, and you’ll see the world’s first underwater roundabout), there is a chance to reflect on the monumental scale of these rugged, subpolar rocks in the Atlantic. Despite being under Danish external sovereignty, the archipelago is closer to the British Isles geographically and aesthetically than to the ‘flat land’ of Denmark. A flight from Copenhagen to the Faroe Islands even passes over the Shetland Islands, off the Scottish coast.

Though the Faroe Islands bear a resemblance to Scotland, its landscape is infinitely more imposing. This majesty provides the thrilling sense of adventure that so many visitors to the islands crave. Whether revelling in the luxury of Hotel Føroyar, or rambling through the island’s hills and villages, that sense of adventure cannot be squashed by a pandemic. Now, it’s pulling tourists back to the Faroe Islands once more.

www.guidetofaroeislands.fo

Photo: Hotel Føroyar

The streets of Torshavn. Photo: Ingrid Hofstra, @ingridhofstra

SWEDEN’S TOP CHRISTMAS GIFTS, 2022 Special Theme:

Page 46. Photo: Dixie

Shopping: a perfect way to experience Sweden

Shopping in Sweden is truly an experience. Whether you are strolling down the vibrant streets of Stockholm, or visiting a local shop in Lapland, you will find that Swedish retail is a great way to familiarise yourself with the destination you are visiting, as well as with its local culture.

As you browse in Swedish stores and talk to the staff, you will quickly notice that sustainability is a key consideration of many retailers. Producing high-quality goods that are also environmentally friendly is a trend that has quickly gained traction throughout Sweden – a country renowned for its forerunning green profile. Swedish retail is closer than you think, as some of the more prominent chains originating from our country, such as IKEA and H&M, can be found all over the globe. But Swedish retail has so much more to offer, and I encourage you to visit some of our local favourites, such as Asket, Urban Deli and Kicks.

The Swedish Trade Federation, representing retailers in Sweden, would like to take this opportunity to bid you a

Page 58. Photo: Mikael Kenta

welcome as a visitor to Sweden and to the Swedish shopping experience. Enjoy your stay!

www.svenskhandel.se

Photo: Svensk Handel

Sofia Larsen is the CEO at the Swedish Trade Federation, a trade and employer organisation handling trade issues and improving conditions for for roughly 9,000 traders in Sweden across wholesale, retail and e-trade.

Page 42. Photos: Noy Rd.

Conscious, heritage-inspired homewares

A brand on a mission to preserve Scandinavian expression and Nordic traditions through modern design – AnnaViktoria brings a bit of Sweden into your home.

By Lotta Lassesson | Photos: AnnaViktoria

Homeware brand AnnaViktoria was founded in 2006 by Viktoria Månström. The colours, forms and creative processes behind her items take inspiration from her upbringing in a family of craftspeople. Since 2020, husband and wife Joakim and Carola Aalto have taken the reins as the new owners – and intend to continue the label’s legacay of Nordic heritage.

AnnaViktoria designs homeware under its own brand as well as for other companies. The moose, reindeer and Dala horse – beloved creatures in Swedish culture – are the brand’s main motifs, expressed in a contemporary style.

The extensive collections include jewellery, tableware, high-quality porcelain from Portugal, hand-blown glass products, home decor, fabrics, wool blankets and a variety of candle holders. Everything is designed with a clean, modern and simple Scandinavian aesthetic; made to last and to be enjoyed everyday.

“We are all about taking responsibility for the products to maintain the highest possible quality that ensures a long-life, by choosing production partners carefully and striving for long-term relationships with all suppliers. Preferably, the material comes from Sweden or within the EU, to be able to assure the customer that the product has been manufactured under good working conditions, and with a minimal carbon footprint,” Joakim explains.

The company has over 200 retailers in Sweden, Norway and Finland. Distributed in Germany, Japan and the US, its products are available around the world, and have been a popular choice with embassies, exchange schools and official ministries, as gift pieces to guests from abroad.

The AnnaViktoria logo features two connected hearts – a nod to the idea that by acting consciously and taking responsibility, they contribute to take care of our planet, now and in the future. ”

www.annaviktoria.se Instagram: @annaviktoriadesign Facebook: AnnaViktoria

Little paws that add value

With stylish and functional POT PAWS, you can now give your plant pots a new look, while protecting windowsills and tabletops. It’s a smart new solution for your home and garden.

By Malin Norman | Photos: POT PAWS

The idea for Stockholm-based brand POT PAWS came to its founder and designer Malin Carrick during the pandemic, as she was looking for something to protect her windowsills and tabletops from stains, whilst also elevating the look of her pots and vases. “Looking around at what was available, I didn’t find anything I liked. So, I decided to design something myself,” she says with a smile.

In her studio in Sollentuna, Carrick designed a series of little paws for small and large plant pots and vases, lanterns and candle trays, made with high-quality materials and with a refined finish. Since the launch in 2020, POT PAWS has seen a high demand and received plenty of attention in media, with features in interior magazines including Elle Decoration, Plaza and Terassi Media.

From idea to finished product The secret to POT PAWS’ success is its product development, in which Carrick expertly manoeuvres from initial creative idea to finished product. She has an extensive background as a goldsmith and previous experience as a product development director for some of Sweden’s leading jewellery brands, and is highly skilled in developing new products and building brands, as well as managing relationships with suppliers and clients.

Having devoted more than 30 years of her career to creating jewellery, Carrick is now very much focused on her own brand POT PAWS. “I’m still passionate about high-quality designs. Now when I run my own business, I can focus on developing a great-looking product that also has a function and adds value to people’s homes.”

Malin Carrick, founder and designer.

Carrick puts emphasis on inclusion and trust in her business. “The brand’s core values apply to everything, from developing the form and function of the product, to offering high quality at an affordable price to customers, and including and trusting everyone who is involved in the process. I want POT PAWS to be a warm and friendly brand, I think people need that these days.” Design and function are key The POT PAWS products are both smart and functional solutions that elevate the interior of any home or garden. The playful little paws in zinc, silver or gold colour are not only stylish, but also function as a protection for surfaces under pots and vases, such as windowsill and tabletops. Over time, the paws contribute to a more sustainable interior, by reducing the need to repaint stained surfaces.

The exciting story of POT PAWS has just begun and Carrick assures that she will continue to develop her brand: “In the near future, I will add different variants of the design and include more products, such as accessories and other interior decorations to match the current range.”

At the end of August, POT PAWS participated at Formex in Stockholm, the leading interior design trade fair in the Nordics, and Carrick saw an interest in the brand that by far surpassed her expectations. “All the hard work has paid off; I’m so excited for the next step on this journey!”

POT PAWS products are available in the web shop and at selected retailers, such as lifestyle boutiques and interior design shops in Sweden and Norway.

www.potpaws.se Facebook: kruktassar Instagram: @pot_paws

A TEMP LunchJar will keep soup hot or fruit salad cool. Included on top is the multi cutlery, CUTElery™. Photo: Malva Hellman Keep your beverage cool in a Spirit TEMPflask™. Available in five colours, each with their own pattern and secret message. Photo: Johan Öhrlund

Functional design on the go

Carl Oscar made the outdoors mainstream when it came onto the stage in 2012. Its range of reusable lunch boxes and flasks are as versatile on the daily commute as they are on a trek in the wilderness. And it all started in the backseat of a car.

By John Sempill

range. “We want our products to be used over and over again”, says Annika. “After a while you might lose a lid or wear out a seal, and you should be able to replace

Founders Annika and Niclas Öhberg had an epiphany when one of their sons, seated in a child seat in the rear of their car, was making a mess of a carton of juice. This sparked the beginning of Carl Oscar: a juice box holder, which later became the company’s first product.

Less coincidental is the company name Carl Oscar, which so happens to be the names of their sons. “We’ve always been entrepreneurial and have ideas for new and useful products all the time,” says Annika. “Both of us have previously worked in the outdoor business, a total of 30 years, before starting our company. There are a lot of great products on the market, but we wanted to create something our customers could use every day.” All in the details They saw a demand and also an opportunity to bring high-quality products to a wider audience. “Quality products should be available even if you aren’t climbing a mountain,” says Niclas. “We always try to add something that sticks out compared to other products on the market – an extra function or detail, with a design and affordability that appeals to all ages and that works all over the world.”

One of these details is the use of stainless-steel straws in their vacuum bottles, instead of plastic. This means they can be reused in line with the company’s sustainability values. To further encourage reusability, Carl Oscar offers a wide variety of spare parts for their product

Where it all began for Carl Oscar. The juice box holder. Photo: Johan Öhrlund

those parts, to enable the use of the product a lot longer.”

Being a Swedish company, it’s important for Carl Oscar to be true to its Scandinavian heritage: sleek and simple, yet functional and practical. Here, Annika and Niclas complement each other perfectly: “I’m inspired by the soft values; the overall feel of a product. I want our products to have a message and meaning. I also enjoy seeing people in different cultures and countries appreciate and use our products. And Niclas is more inspired by material choices, being at the forefront of usability and further developing products that might already be on the market,” explains Annika.

Inspired by real needs When it comes to product design and functionality, they look to their own and their children’s needs. “The animalpattern designs are appealing to kids, whereas the designs with old Norse runes are loaded with meaning and messages.” The blue Spirit TEMPflask, for example, features a laser-engraved Nordic rune meaning water.

But the greater message is the importance of high-quality reusable food and beverage containers. We bring our food with us a lot more today; to work, on a family outing or a hike in the woods. We are increasingly aware of what we eat and enjoy a home-made meal instead of fast-food, while there are economic benefits to a packed lunch, too.

“To purchase fast food on the go, with a lot of waste cutlery and packaging is not sustainable, the food is expensive and isn’t always good for you,” says Annika. “Bringing your own helps to minimise disposable packaging immensely, as well as being better for your wallet. And in our economy and climate situation, sustainability is becoming increasingly important.”

“Scandinavia is at the forefront of healthy eating and being aware of what we eat,” explains Niclas. “But it’s a global trend and therefore an exciting market to be a part of.” Since Christmas is just around the corner, you might be looking for the perfect gift. Who wouldn’t appreciate a high-quality lunch box or vacuum bottle, doubling as a piece of Scandinavian design? Carl Oscar has it all: a TEMPflask will keep your tea or coffee nice and hot during the winter months, and your water or wine chilled when the summer arrives. And for the kids, you might want to check out the SnackDISC – a clever little carouselcontainer that can be rotated to choose a snack, while preventing goodies from covering the car floor.

A fun and clever way to store snacks. Spin the sections inside SnackDISC™ for the snack of your choice. Perfect and enjoyable for the kids. Photo: Malva Hellman

The perfect Christmas gift – a Spirit TEMPflask™, for hot or cold beverages. Photo: Johan Öhrlund www.carl-oscar.se Instagram: @carloscar_design Facebook: Carl Oscar

Humble textiles for the home

Over time, what started as an experiment has become something much greater. Today, Noy Rd. has grown in quality and purpose into a trusted provider of timeless handmade textiles. But they offer more than just long-lasting designs.

By Emma Rodin | Photos: Noy Rd.

Noy Rd.’s identity is a reflection of its name, inspired by Laotian and translated as ‘small road’. But the idea behind the brand might more accurately be described as a ‘narrow path’, as founder Lina Eriksson started with a simple wish to do something different – something good.

“I was working as a photographer in advertising and, although I loved shooting, I also had a passion for textiles. I wanted to create something around this but was not sure where to start or even what route I wanted to take,” she says.

The penny dropped while visiting friends in Laos. Eriksson was introduced to a female cooperative where craftsmanship came as a standard. “I realised I could work with these women to not only create something beautiful, but something with a bigger purpose,” she explains.

Naturally natural Noy Rd. textiles are not only designed with a timeless, clean look, they are also clean on the inside, from production to aftercare. The truth is, because they are handmade on such a small scale, there simply isn’t room for expensive pesticides and toxins which could poison both land and people. Additionally, no unnatural colourings are applied and organic oils are used instead of anti-mould sprays.

The Noy Rd. collection includes cushion covers, rugs, towels and many other textile essentials for the home. Kind to skin and made to last, these classic designs are deliberately timeless and do not take current trends into consideration. “I like to think that people who purchase these products appreciate and respect the hard work that has gone into each piece, and that they will make the textiles part of their homes for a long time, because that is what they are made for,” says Eriksson.

In a world where we need to consume less, being mindful with your purchases, such as home textiles, is a good way to make a difference.

Caring for people and planet The key to Noy Rd. products is sustainability, not just in terms of production, but also in terms of the makers themselves, their wellbeing and their families. Eriksson works exclusively with small producers, often found via cooperatives and word of mouth, around southeast Asia.

So, how does the partnership work? Depending on the product Eriksson needs produced, such as a blanket or kitchen towel, she finds a person with a matching skillset. They will then craft the product, often in their own homes, using traditional techniques applied to Eriksson’s designs. “This is beneficial in two ways. One is that the craftsmanship itself gives weight to the product and keeps tradition alive. The other is that these women can develop their skills and use these for future projects that in turn will support their wellbeing,” she explains.

Another good thing about working with cooperatives is that the members and their families get access to healthcare and education – two things that should never be taken for granted. The cooperatives also help to educate women and develop their abilities, to help secure work and act as a safety net for the future.

Small but mighty Being a small brand does not exclude big developments. Eriksson has recently produced a new set of Indian bedding which has caught the eye of an interior designer looking to showcase these within her work. “Relying on sunshine and collected rainwater, this bedding has no carbon footprint, something I am very proud to have achieved,” says Eriksson.

It might seem tempting for a successful brand like Noy Rd. to grow bigger and supply more. But this does not square with Eriksson’s approach. “Because I work with small suppliers who are often one-man-bands, there are simply not enough hands or time to grow the business while staying true to its core values,” explains Eriksson. After all, part of the charm is the small production and following the ‘noy’ road.

Lina Eriksson. www.noyroad.com Instagram: @noyroad

Smart-function, smart-look interior design

A love for entertainment

Interior design is all about craftsmanship. It’s about achieving smart, functional and beautiful spaces using long-lasting materials, while allowing for personalisation. This is the philosophy at the core of Smart Form.

The Finnish, family-owned company Martinex was founded in 1986 and remains a well-established distributor and manufacturer of board games, puzzles, toys, clothes, bags and interiors. By staying up to date with the current trends in the world of board games and well-loved cartoons, they’ve come to create a popular product range – from quiz games to children’s pyjamas, featuring familiar faces like Pippi Longstocking, Moomin and Mamma Moo.

By Hanna Andersson

“I am passionate about creating unique products with a purpose – items that simplify everyday life while adding to interior design. I create things that I like and that will enhance a home. Whether they are for displaying treasures found throughout life, or optimising your favourite household items,” says Smart Form’s founder and creator Robert Bengtsson.

Smart Form consists of several collections of long-lasting homeware design products made out of concrete, wood and cork. “My designs include smaller decorations and accessories, such as vases, candle holders and boxes, smaller furniture and garden accessories, as well as items that can be combined with your ‘smart home’

“We are proud to have something for everyone in the family. Our games can be played by children from 18 months, but we also have games that are 17+ years. We want to entertain the whole family,” says Jenni Jalava. She’s the product manager for Peliko Games and Toys – the name behind the popular quiz game Smart10.

Smart10 is a quiz game in a smart box, where everything you need is packed neatly in a small, easily-transportable box. The game contains 200 questions, and no one needs to be the card reader – the game is designed so that everyone can play at once. With fun and challenging questions, products. Simply put: items that enhance your life and wellbeing. I focus on creating items that work with each other and are therefore part of a system. They can be combined and used together depending on your wants and needs.”

Robert works with natural materials and is inspired by both travel and the local landscape. “I have lived in Italy and in Japan, and my designs are definitely inspired by the style and craftsmanship I experienced there. But my biggest inspiration comes from the beach, the water and woods here in Skåne. I bring aspects of this aesthetic into the home, so they can be the long-lasting stars.”

Photo: Åsa Gramér www.smartform.se Instagram: @smartformsweden Facebook: Smart Form Sweden

Photo: Robert Bengtsson

By Alejandra Cerda Ojensa | Photos: Mantinex

Smart10 comes in different versions. From the top: Smart10 in English, Smart10 Junior in Swedish, Smart10 family in German, and the original version in Ukrainian, Korean and Czech. both children and adults can play together. Smart10 comes in both a junior and a 14+ version, and expansion packs in a variety of themes are also available. It is perfect for travel, passing the time, or relaxing together. The game is translated into 18 languages and is stocked by all good boardgame retailers.

www.martinexshop.com

FOR EVERY MOMENT

Natural Scandinavian lifestyle products that last

For timeless homewares that are not only beautiful, but also carefully developed from natural materials with sustainability in mind, you may look no further than Dixie.

By Malin Norman | Photos: Dixie

For almost 30 years, Swedish brand Dixie has established a clear position in the interior design industry through its focus on functional and timeless products such as rugs, baskets and placemats for private and public spaces. The range is based on the Scandinavian design tradition with soft, natural colours, thoughtful functionality, and authentic materials and textures.

Dixie began as an interior design boutique in Göteborg, before eventually growing into a successful wholesale business. In 2019, Dixie’s founder Maria Mellander handed over the business to Victoria Tärneberg, who brings 20 years of experience in the company, as well as her training from the Swedish School of Textiles at the University of Borås, to the post. Today, Tärneberg runs the core business together with sales manager Carina Bergqvist, with a focus on client relationships, supplier relationships and sustainability.

“The secret to Dixie’s success has a lot to do with scaling down, instead of scaling up,” explains the new owner and CEO. “Our offer has become more streamlined with time. We choose materials carefully, and we have put emphasis on being transparent with our suppliers and our customers. Ultimately, it’s about simplifying things for customers, streamlining the core business and having fun! This in turn leads to more business.”

Sustainable and natural materials Over the years, the range of products has grown into what it is today: a core line-up of natural and functional products that exude Scandinavian design. “Sustainability is perhaps a given nowadays, but it has actually always been key at Dixie,” says Tärneberg. “We’re inspired by the natural, the sustainable and the timeless. Our products should be both practical in everyday life, as well as inspiring and beautiful, to create a caring and harmonious feeling in your home.”

Dixie products are made of natural materials such as jute, sisal, seagrass and water hyacinth – durable, functional and beautiful natural materials with high availability, where production takes place in Asia. The brand has strong, long-term relations with its suppliers in India, Bangladesh and Vietnam, and ensures good working conditions in the factories. The long-term sustainability work is based on Agenda 2030, with respect for the natural craft and protecting both the people and the environment.

“The idea is to use natural materials that are available in abundance in Asia, combined with our Scandinavian design and function, to create long-lasting products,” Tärneberg explains. “The circular thinking applies to the whole production cycle, from design to raw materials, production to transportation, and to the end consumer and what happens after.”

It takes time to create a true classic The products are not seasonal, or trendy for fast consumption. Quite the opposite; they are made to last or to be reused for another purpose over time. In fact, some of Dixie’s products have been part of the range for more than 20 years. The brand’s collection of these long-term hits is called ‘Dixie Classics’, proof of the brand’s goal of simplicity and sustainability in harmony.

One of Dixie’s all-time bestsellers is ‘Julia’, a beautiful hand-woven doormat in jute. Another popular classic is ‘Lily’, a round, hand-braided laundry basket made of water hyacinth. New products are introduced twice per year. However, the majority of the range remains the same, with only small alterations. As usual, this year’s autumn collection has a timeless and durable design, using sustainable materials – made for customers today and for the next generation.

Almost half of Dixie’s range of products is exported. Last year, the brand launched a new website and B2B web shop for further reach and visibility. Dixie products are available at selected retailers such as interior and furniture shops, as well as online.

www.dixie.se Facebook: dixiesweden Instagram: @dixieswedendesign LinkedIn: dixie sweden

Carina Bergqvist and Victoria Tärneberg.

Elegant Scandinavian-design jewellery, hand crafted in Italy

CU Jewellery is using the old to make the new. The Sweden-based brand designs beautiful jewellery, which is traditionally crafted in Italy with sustainable methods and recycled silver.

By Marie Westerman Roberts | Photos: CU Jewellery

CU Jewellery began as an idea by couple Camilla Westergren and Björn Broman. Together with their colleague Ulrika Hellmark, they had the knowledge and the knowhow to make jewellery with a better carbon footprint than the usual fast commercial products. So, they made the idea a reality.

They presented their first collection in 2015 and it became an instant success. “For us, it’s been important to talk about sustainability, what we do with our resources and how we secure them for the future. Where the jewellery comes from and what it leaves behind are just as important as how it’s designed,” Westergren says. One approach to minimising the impact on the environment was to reduce transport, by moving the production in Asia back to Europe. After searching for a manufacturer over Europe, they found the perfect match in a small family business, certified by the Responsible Jewellery Council, based in Tuscany, Italy. All their jewellery is now traditionally handmade in Italy, and both quality and durability are guaranteed. What’s more, between 70 to 100 per cent of the material consists of recycled silver.

CU Jewellery has been working with recycled silver since 2015. It’s one of the first brands to do so and is a great example of how craftsmanship and tradition can go hand in hand with modern ideas of sustainable design. In 2018, they took it a step further and started to buy sterling silver from consumers and retailers as a way of raising awareness about recycling, as well as sourcing materials for new designs. “Many people don’t know that they can recycle silver. You can hand in any old piece of sterling silver jewellery to us, regardless of brand; we buy it and then we give it new life.” Westergren smiles.

Inspired by nature CU Jewellery launches new designs twice per year − small batches which include additions to existing collections − and take nature and sustainability into account.

Designs inspired by nature are central to the brand; nature even inspires the actual design process. Westergren, who now is the sole owner of the brand, lives in Gävle, a town roughly halfway up the east coast of Sweden. There are lots of trees, rocks and wildlife in this part of the country and her designs have a sleek Scandinavian look with plenty of references to nature. “We don’t understand how lucky we are in Sweden. Here, I have nature around the corner, and I bring elements such as lingonberry leaves into my designs”

We can find these beautiful nods to nature in the Pearl collection, which takes inspiration from the acorn. Then there’s the elegant Lingonberry pendant, and Butterfly – a collection symbolising happiness and rebirth, which was launched at the very start. Elephant is another beautiful charm. The elephant stands for wisdom, loyalty and friendship.

In 2018, a unisex collection was launched, and it was a big success. It was named Bear – a gesture to strength and endurance – and it is a collection of bracelets, rings and necklaces, most of which are rhodium plated silver, while some feature leatherwork as well.

Latest additions New for 2022 is a collection of birthstone pendants. Each birthstone comes with a description of its unique qualities. For example, the rose quartz is the monthly stone for October but it’s also the stone of love, both for yourself and others. It stands for love, peace, and harmony.

Also new for 2022 is the elegant and versatile Pearl tassel, an 18-carat gold-plated or rhodium-plated silver pearl earring, part of the Pearl collection. The sophisticated piece gives the option of having a single pearl, or adding on small, elegant chains with pearls at the back or front of the earring.

The collections are available at selected retailers, the online shop and − good news if you live outside Scandinavia − at Wolf & Badger. The UK online retailer offers a limited CU Jewellery collection for worldwide sale.

www.cujewellery.com Instagram: @cujewellery Facebook: cujewellery

Ceramics imprinted with tradition

Can’t get enough of home decor? Neither can design company Cult Design. Here, ceramics play the main character and the design company’s pieces have become beloved parts of the flower to see that people really appreciate the products, makes it all the more fulfilling,” says Marita.

By Nina Bressler | Photos: Cult Design

It’s the details that elevate the design of a home. At Cult Design, you’ll find extra touches for every room. From square flowerpots and candle holders, to tableware in every shape and form, kitchen accessories and seasonal décor; the design company has provided popular design products for over 20 years.

Behind the brand is Marita Lord. An experienced design-industry professional, she and a friend founded Cult Design in 2001. “It felt like a natural step after a life-long career in design,” she says. “I’ve always drawn and made sketches –since I was a child and into adulthood. It’s a fantastic feeling to see my creations on paper come to life through ceramics and the skillful hands of the people who manufacture it. To do this full time and Lasting design with deep roots Marita designs the majority of Cult Design’s products, while guest designers occasionally contribute smaller collections. Every piece has a purpose and is created with profound care. The popular collection ‘Orient’ consists of bowls, plates, dishes, salt- and pepper shakers, mugs and the like, and its engraved design is inspired by unity. “I was inspired by different cultures and wanted to create a collection that gathers people from all nations around the table. The French lily, Moresque design, the Indian sun symbol, and patterns from the Persian culture were combined with Scandinavian design to create products that express a feeling of home to many. We eat food from every corner of the planet every day, we live in

a global world and I wanted to celebrate this through this collection,” says Marita.

Another well-known collection ‘Kub’ employs straight geometrical shapes in various colours, mixed and matched in playful ways. The tableware range ‘Organiq’ presents the opposite: forged in organic shapes and a cool white palette, it inspires a sense of serenity and refinement on the dining table.

Holidays are coming Holidays play a big part in Cult Design’s offering. Marita’s original ceramic Santa gained so much popularity that replicas started appearing on the market. Since then, her Christmas and Easter figurines, deeply rooted in the Swedish traditions, have become beloved home-design objects for many. “I wanted to create something that is distinctly Swedish, instead of following the American or German traditions, and inspired by the Swedish folklore; the drawings by John Bauer and Jenny Nyström amongst others. Santa as the mythical figure who lurks around the house and in the forest, giving help to humans in mysterious ways, is how I chose to render it by adding my personal twist,” she explains.

The forest Santa lives in harmony with the forest trees, the pearly water running through the streams, and the wild animals that inhabit the green depths of the Swedish wilderness. He’s dressed in green and lives a secluded life, only appearing before humans during the holidays. The Wool Stocking Santa wears a nightgown, knitting socks and patching clothes in the soft candlelight with the cat as his only company, working tirelessly to get the job done before morning. This coming Christmas, Lusse-Santas are ready to encourage us to bake the cherished Swedish ‘lusse-katter’ – traditional yellow saffron buns.

Cultivation and culture All designs are drawn in Gothenburg, Sweden, while the ceramics are produced in China, where there is an unparalleled knowledge of ceramic manufacturing processes. Cult Design works in stoneware, earthenware, terracotta, porcelain and glazing, as well as different types of reliefs, and high quality is fundamental. Regular visits to the factories help to maintain good relations with manufacturers, and to ensure high standards in working conditions and responsible production methods – crucial aspects of Marita’s ethical business model.

As the name suggests, Cult Design is all about culture, cultivation and bringing a refreshing extension to people’s homes. “Cult Design is about cultivating traditions, creating timeless pieces steeped in local culture, and celebrating origins while looking towards the future. Timelessness is vital for us and all our products are an expression of this. We create long-lasting designs,” Marita concludes.

Marita Lord.

www.cultdesign.se Instagram: @cultdesignsweden Facebook: Cult Design

Slow living through exquisite handcrafted stoneware

Öland is a beloved island situated on the east coast of Sweden and a popular destination for holidaymakers and locals. It’s not only famous for its unique nature, royal connections and historical sites, but also home to Paradisverkstaden, a stoneware workshop, shop and café that attracts visitors, artistic collaborations and design enthusiasts all year round.

By Nina Bressler | Photos: Paradisverkstaden

Paradisverkstaden has been an integral part of the Öland infrastructure for a long time. Founded in the 1970s, the stoneware workshop has grown from a small artistic venture into a destination that offers something for everyone. Paradisverkstaden is a family business in its purest sense, with ownership currently being transferred from parents Eva and Olof Paradis into the hands of daughters Moa and Hannah, both trained artists enthusiastic about paving the way for the future ahead.

A workshop bursting with life Paradisverkstaden has turned into a haven for people who are looking for an inspiring day out or exclusive tableware for their homes. Located by the sea in Färjestaden, with a spectacular view across the strait to mainland Sweden, the workshop is the place where the magic happens: all work is carried out by hand and visitors are invited in to explore the space and to see the various stoneware designs take shape in an expert fashion.

Countless techniques are in use and artistic freedom is a given throughout the process. Collections are shaped by in-house designers and through exciting collaborations with external individuals, meaning that new ideas are consistently injected into the creative process, to maintain a dynamic atmosphere. The adjoining shop is an extension of the workshop – a hub where products are sold and visitors can enjoy a variety of activities in collaboration with their café. Serving delicious dishes made with local produce, this buzzing year-round locale

hosts anything from jazz-brunches, to after work events and baby-cafés.

Seasonal inspiration “Öland is majestic in its natural beauty. People come here from all over to experience the unique nature, separated from the mainland and embraced by the sea. The limestone, sunsets and sunrises, the flora, endless horizons and unique landscape, so distinctly shaped by the four seasons, are an incredible source of inspiration. Öland keeps us grounded and its shifting climate, with all its glorious colours, help us to create unique pieces that are shaped by the magical atmosphere on the island,” says Hannah Paradis, co-owner.

Great pride is taken in the shop, which is decorated according to the seasons. Ahead of Christmas, the fireplaces will be lit and decor inspired by the coming holidays will take over the premises. From the products to the activities and everything in between, Paradisverkstaden constantly strives to express a profound connection with the earth that provides the material, and a yearning towards a purposeful living, in line with the seasonal cycles.

Nature’s details are a prominent source of inspiration, from the big elements to the smallest of organisms. “We use organic shapes and look at anything that nature provides. There’s an intrinsic beauty in the clay that provides our main material: it comes from the ground, it’s dried, pulverised and softened again to be reshaped into something new. It’s a circle that keeps us connected with the nature around us,” says Paradis.

Quality of life Paradisverkstaden’s collections consist of tableware of the highest quality, as well as pieces of art made in limited editions and home- and tableware that are highly sought-after around the country, as well as abroad. Cups, bowls, teapots, vases, jugs, candle holders and much more are on offer in their physical as well as in their online store, plus perfect Christmas gifts specifically created for the holidays ahead. Though their exclusive, limited edition pieces can be found in their physical store only.

Working with stoneware means that their products are sturdy and will remain tough, even in outdoor conditions –qualities appreciated by restaurants, hotels and the like, who look for tailor-made collections to match their particular interior. “We work with architectural firms, decorators and any company looking for unique gifts and decor. We thoroughly enjoy these collaborations and working together to bring to life these ideas. It challenges us to think in new ways,” says Paradis.

With their café being developed into a restaurant in the coming year, there’s no slowing down. Paradis concludes: “It’s an amazing feeling to meet our customers, to interact and create something together, in our workshop and shop. Me and my sister are proud to take over our parents’ business, to shape this place into something even more unique, where art and craft meet in a dynamic environment. We’re excited to explore what lies ahead.”

www.paradisverkstaden.se Instagram: @paradisverkstaden

Curiosity and playfulness drives top chef

Renowned chef Mathias Dahlgren is constantly seeking inspiration, learning and developing new concepts. Dahlgren’s latest collaboration with Culimat offers highquality tools to elevate the culinary experience, in restaurants and at home.

By Malin Norman | Photos: Vikingsun AB

Before shows like Masterchef on TV and Chef’s Table on Netflix were even a thing, Mathias Dahlgren became a celebrity in the world of food. With some 35 years in the industry, he has managed a number of successful restaurants and been awarded several stars in the Michelin Guide. Dahlgren is the only Swede to win the Bocuse d’Or, the equivalent of the World Championship for chefs, and has been named Chef of Chefs (Kockarnas kock) in Sweden, no less than eight times.

Of course, a top chef needs high-quality tools. For a few years, Dahlgren has been collaborating with Culimat on a series of frying pans and other cookware. The high-quality products can handle the tough use and everyday challenges in busy restaurant kitchens, but are just as suitable for the conscious and curious home cook. “The Culimat range is user friendly and affordable, and makes cooking more fun – I use it in all my restaurants as well as at home,” says Dahlgren.

Cuisine for the future Dahlgren also runs two restaurants at Grand Hôtel in Stockholm. The modern bistro Matbaren is legendary on the restaurant scene for its outstanding culinary experiences. Using the very best fresh seasonal produce, the team creates a vibrant menu. “When we opened and manifested the Nordic kitchen as a concept, chefs, journalists and gourmands from around the world came to experience our food – it was a really exciting time, and that’s how the word spread.” His other venue in Grand Hôtel is Rutabaga. Here, Dahlgren continues to build his vision of cuisine for the future with world-class vegetarian dishes. “At Rutabaga, we’re creating the next generation of lacto-ovo-vegetarian cuisine,” says the chef. “Fresh produce of the highest quality, with the whole world as a source of inspiration, is transformed into one exciting menu. It’s a fun challenge!”

The busy entrepreneur is also in charge of the bistro at The Sparrow Hotel, a small boutique hotel in central Stockholm. This is considered one of the city’s best restaurants with a genuine French dining experience. Dahlgren also runs Green Rabbit, an innovative bakery that safeguards Swedish bread culture and craftsmanship, while exploring new ways to use grains. Here, playfulness and curiosity set the standard, with results that are pleasing for both the eye and the taste buds.

Collaboration with Culimat Despite his long-term success, for many years Dahlgren felt that he lacked really good cookware and frying pans. “It’s soul-destroying when you have a great idea for a dish, fantastic ingredients and lots of inspiration – and then you don’t have the tools that are good enough to do the food justice,” he says.

When he eventually came into contact with Culimat, Dahlgren discovered that they had the knowledge of both material and potential, whilst he had the understanding of the design and the user perspective. For a few years, they have been working together on developing the perfect cookware with the finest materials and the ultimate design.

“It’s a joyful collaboration. Together we have refined, tested, redone, made it right, tested, improved and tested again,” explains Dahlgren. “We’ve tested our pans with chefs at my restaurants, my friends and family have tried them, and we all agree, these are fantastic pans. They will inspire and facilitate cooking whether it’s in the restaurant kitchen, at my house, or yours. Above all, the tools help ensure a great culinary experience – and it’s more fun.”

Evolving culinary scene After many years in the industry, Dahlgren still maintains his passion for food, excited by its constant change and development. “When I was younger, I believed that I knew everything there was to know. But I’ve been doing this for a long time now, and I feel like I know less and less,” he says with a big smile.

For the first time in his career, Dahlgren is broadening the horizon abroad and opening a restaurant in the Maldives. He brings his acclaimed food philosophy all the way to the exclusive Soneva Jani resort, where his restaurant, called Overseas by Mathias Dahlgren, will serve dishes based on locally-grown ingredients and fresh fish caught in nearby waters. “When I started cooking, everybody was looking at France and Southern Europe for work experience and inspiration, but a lot has happened since then. Nowadays, you can get fantastic food and inspiration from cultures all over the world. I think that’s pretty cool.”

What is the secret behind his continuous success, one might wonder? “To succeed in any field of work, you need to be passionate and love what you do,” he

says. “You need a fantastic team around you, and you also need to stay curious and have a desire to develop.” People might think that the more complicated, the better the gastronomy, but often it’s the reverse, according to the experienced chef. “I love looking for simple things. What is the least you need to do to make something fantastic? Think of a delicious Italian burrata, fresh tomatoes, good quality olive oil, and some salt and pepper. If you use great local produce, simplicity can be magical.”

www.vikingsun.se Instagram: @vikingsunab and @culimat_se Facebook: VikingsunSweden

Culimat Mathias Dahlgren Edition is a product series of frying pans and cookware in stainless steel. The products have a thick frame and surface in stainless steel, and the handles are comfortable and welded for superior hygiene. The range works on all types of stoves, including induction, and in the oven.

Timeless, expressive jewellery from the Swedish west coast

Swedish jewellery label astrid & agnes was established in 2006 in the west-coast beach town of Varberg. The two creatives behind the brand are Sofie Axelsson and Janina Lindström, who met by chance at a hair salon.

By Lotta Lassesson | Photos: Mikael Kenta

After striking up a conversation, they discovered a shared frustration with the lack of jewellery brands on the market that were both timeless and ageless. From that moment, the pair joined forces and decided to start a jewellery business together.

During the first year, it all took place in one of their homes. The warehouse was located in the basement and a bedroom became the office. Sofie Axelsson was only 21 when they started the company, and 13 years later she took over as sole founder and designer. “A touch of self-confidence” Sofie describes agnes & astrid as a start-up brand that addresses a broad target group of customers. “Our goal is to create trendy jewellery that lasts over time and gives women and men, of all ages, a touch of self-confidence,” she explains.

With their wide range of necklaces, bracelets, earrings and rings, Sofie aims to express femininity with an attitude with her designs – to give women permission to wear affordable, long-lasting accessories for any occasion. Made from steel 316, a material that maintains its high quality over time, the jewellery always looks fresh, requires less maintenance and is allergy friendly. The brand offers premium, modern and long-lasting pieces, with a classic touch. The pieces offer a distinctive lustre and a glossy finish, while some are gilded with 14-karat gold, and decorated with sparkling CZ crystals.

“Jewellery has become a more obvious accessory for men. From wearing just a watch, to adding accessories to their outfit, men have become braver,” says Sofie.

AROCK, the men’s collection of Italian-leather bracelets, has been particularly popular. Due to increasing demand in recent years for leather alternatives, AROCK launched a vegan option in 2021

–the FELIX bracelet; created from apple fibres, for a sustainable and more natural looking material than PVC. The FELIX bracelet comes in 4 colours, black, brown, blue/beige, green/beige.

Being both a trendy and classic brand, astrid & agnes is not afraid to mix elements, and is currently pairing, for example, real freshwater pearls with links and pendants of a more stylised shape, inspired by crystal. Necklaces in the women’s series ESSIE are formed of large orbs with a high-gloss finish, tapping into the trend for statement jewellery. Meanwhile, four-sided emperor links, as in the OTHO collection, as well as layered bracelets, are a big trend in men’s jewellery, according to Sofie.

Unwavering quality Sofie is a model of resilience as a business owner. The pandemic hit less than a year after she had become the sole owner of astrid & agnes. “What followed was a huge challenge on several levels: retailers closed down, staff were laid off and deliveries were hugely delayed. We were forced to stop, change, prioritise and above all, dare to invest – because in tough times it is even more necessary to be visible. For us, one of our greatest strengths was that we were able to maintain our high standard of service and good relationships with all our retailers, as before. Being one of the few companies in the industry that could deliver goods quickly despite the circumstances, we managed to increase our turnover during this time,” recounts Sofie.

Sofie designs all of astrid & agnes’ jewellery, while her team of six handle sales, administration and retail clients. With their streamlined and efficient warehouse set-up, where all stock, display and packaging material are available, orders can be sent within only a day or two.

astrid & agnes and AROCK are represented in over 250 retail stores and online associates, all over Sweden and Norway, and the jewellery brand has frequently been featured in media and fashion magazines, as well as promoted by influencers.

“My vision is to continue with my passion to design high-quality, stylish jewellery and to expand my well-established brand to several countries,” says Sofie. “I love seeing people wearing the jewellery pieces I designed.”

www.astrid-agnes.com Instagram: @astridoagnes Facebook: astridoagnes Instagram: @arock_official Facebook: arock_official

shop.mariaakerberg.com

CHRISTMAS GIFTS FROM NORWAYSpecial Theme:

Round off a day of retail therapy with a luxury hotel stay - and put it all on your Dittgavekort.no

The gift that’s always perfect

Be kind to yourself this year and spare yourself unnecessary stress with a dittgavekort.no gift card. Though a gift card might sound impersonal, in fact it can be quite the opposite.

By Andri Papanicolas | Photos: Olav Thon Group

Giving someone a gift card is an act of kindness, put simply. What you are doing is giving someone the opportunity to get something they really want – and it might well be something that you would never have guessed for yourself.

Dittgavekort.no is delivered by the Norwegian shopping mall and hotel chain

very hard to do. The month of December tends to go by very fast. Before you know it, Christmas is upon you and you’re still missing important gifts. Don’t panic, simply give them the gift of choice. The opportunities are many with dittgavekort. no. Luckily for you – and for your peace of mind – the gift card recipient can choose themselves where and when to use it.

Olav Thon Group. As such, the gift cards can be used in more than 4,000 stores, over 80 shopping centres and over 70 hotels in Norway.

Holidays are coming – brace yourself Everyone wants to be the perfect parent, spouse, or friend by giving their loved ones the ideal gift. In reality, that is Give someone you love the chance to discover new places Thon Hotels offers accommodation in a variety of amazing hotels located all over Norway – from the leisurely south coast

to the exotic, icy mountains in the north. In other words, giving someone a gift card can open the doors to many unforgettable experiences.

Perfect for someone who loves maritime life, the newly renovated Thon Hotel Ålesund lies right by the sea in the beautiful city of Ålseund. The hotel has its own marina and a restaurant that extends over two floors.

For the traditionalist, the famous Hotel Bristol in Oslo is a favorite. Its history goes back more than a century, and whether you are staying or just visiting, you will certainly feel like a royal. The unique afternoon tea experience will take you back to the 18th century and, at Bristol Grill, the chefs expertly blend traditional cooking with modern techniques for exciting flavour combinations.

For a completely different experience, you can consider visiting Thon Hotel Svolvær. The hotel is located in the heart of Lofoten, with its very own stand at the fish market, where the fishermen gather to sell the catch of the day. You can learn how to gut fish or even how to make your own caviar. If you’d rather not get your hands dirty, you can simply enjoy the fresh fish at the restaurant later that evening.

Get in – we’re going shopping That said, we all have a friend or family member that never travels. Whatever the reason, some simply like to stay home, or at least close to home. Dittgavekort. no can be used in over 80 shopping centres across all of Norway, and offer the chance to pair a great shopping experience with a relaxing hotel stay.

In Eastern Norway, you will find a range of great shopping centres. Sandvika Storsenter consists of 200 stores and several breakfast, lunch and dinner restaurants. Across the street, you will find Thon Hotel Sandvika which offers large, comfortable rooms.

A good runner-up is Strømmen Storsenter, with 195 stores in which to find the perfect purchase. Meanwhile, the brandnew Thon Hotel Storo is located right next to Storo Storsenter, with 160 stores.

Give someone the chance to spoil themself this Christmas If you find yourself in Western Norway, then Lagunen Storsenter in Bergen is the place to be. It’s a popular shopping spot for the locals; in 2021, Lagunen Storsenter saw the highest turnover of any mall in Norway.

On a trip up north, it would be impossible to overlook Thon Hotel Alta. Not only does the hotel offer views across the stunning Altafjord, but it is located inside the Amfi Alta shopping mall – a true allin-one experience.

The gift of excellent cuisine What about the foodie of the family? Dittgavekort.no can be used in many exciting restaurants across Norway. If you like a soulful story as well as great food, Abelone Kjøkken & Bar is an ideal spot. The restaurant is named after the ‘Vaterland Queen’ Abelone Constance Kristensen –a generous and spirited 19th century

Hotel Bristol, Bristol grill. Thon Hotel Ålesund Suite.

Thon Hotel Aalesund Business Room.

Oslo hotelier. Today, you will find an industrial-chic venue with friendly staff and occasional live music.

Meanwhile, Liv & Røre in Ålesund and Lørenskog has it all. This place is a mash-up of restaurants, bars, arcades, outdoor seating and other fun activities all under one roof – ideal for a first date.

These are only a handful of the many opportunities that dittgavekort.no unlocks. The gift card can easily be purchased online and you can personalise it with a design of your choice.

www.dittgavekort.no Instagram: @dittgavekort_no Facebook: dittgavekort.no www.thonhotels.com Instagram: @thonhotels Facebook: thonhotels

Abelone Kjøkken & Bar is a popular eatery in the centre of Oslo. Photo: Ida Christine Carlsen

The Skånevik sweater is among the most popular patterns. Photo: Håkon Nordvik The Haugusund sweater is a tribute to the city of Haugsun. Photo: Håkon Nordvik The Maipuffblouse Christmas edition is a great present.

Happiness is… knitting!

Siv Kristin Olsen has made a business of her hobby and now sells her knitting patterns across Norway and beyond.

By Eva-Kristin U. Pedersen | Photos: Garnhimmelen

“When I first posted a picture of one of my sweaters on Instagram, I didn’t want anyone to know it was me,” Olsen reveals.

Her friends quickly discovered the identity behind the secret knitter, however, and @knit_by_siv was born. Working primarily with other people’s patterns, Olsen often found herself modifying the models to get exactly the shape she was after. Then one day, she sat down to make her own knitting pattern.

A sweater to honour a community “The breakthrough was a sweater I designed in honour of the small community where we had a cabin – Skånevik. I posted a picture of it on Instagram in 2019 and the feedback was overwhelming. A lot of people asked if I sold yarn for the sweater. That’s how it all started”, Olsen explains.

She started acquiring yarn for redistribution and quickly filled not only the basement but every available space in her house. What started as an Instagram post, was growing into a business. “This is my full-time occupation now. I have really nice storage and even a couple of assistants,” says Olsen, who originally trained as an optician. While she’s added more designs since, the Skånevik Sweater remains a bestseller, alongside the autumnal Min Høstgenser.

Inspired by colour “I’m inspired by colour,” says Olsen. “I love earth colours but I’m experimenting with other tones as well,” she says, adding that while she’s keen on the vintage-look, it’s important that the design is timeless.

“When you spend so much time on making something, you don’t want it to go out of fashion quickly,” Olsen emphasises. She explains that her knitting patterns are suitable for everyone and that many use her Min Høstgenser as their very first knitting project. “That makes me really happy,” she says. “I want my sweaters to be possible to complete even for beginners.”

With love from… Olsen hasn’t yet found the time to sell ready-made sweaters, though she says she would like to. So far she has prioritised her online shop – something she puts a lot of energy and love into.

“I pack everything in silk paper and write a personalised message to all customers,” says Olsen. “I want them to be happy when they receive the package.” As happy, one would suppose, as those that get to wear the handmade sweater, conceived and created with love and care.

www.garnhimmelen.no Instagram: @knit_by_siv Facebook: garnhimmelen.no

ALBA: an investment in the future

Designed in Norway, ALBA makes high-quality fashion inspired by art, culture and the Nordics’ signature sleek lines and palette. Combined with fashionable Italian waistlines and produced by the skillful hands of crafters in northern Italy, ALBA has created a clean and timeless wardrobe unbound from age, borders or fashion trends.

By Celina Tran | Photos: Cecilie Refsum

On social media, trends come and go so fast, that it often seems like the jumper you bought just last week, might not make it to the next, and is destined to end up on a landfill somewhere with the other frills that satisfied a momentary fancy. In the sea of fast-fashion, ALBA is a force for good, encouraging people to shop wisely.

“Our goal is to provide pieces that won’t go out of date, regardless of the season,” says Cecilie Refsum, stylist, photographer and co-founder of ALBA. Along with ALBA’s head of design and co-founder, Sara Holt, Refsum launched the brand in 2020 after two years of research, planning and creating. The two Norway-based women later brought on PR manager Solmaz Refling, and together, they make up the soul and very essence of ALBA.

The ultimate capsule wardrobe Without actively following trends, ALBA’s timelessness allows them to seamlessly ride shifts in fashion. Their approach is to produce capsule wardrobes – a limited selection of pieces that complement each other, regardless of the combination, and which are often considered more timeless, minimalist and sustainable.

Alba’s clean lines and shapes, as well as their Nordic palette, reflect everything from the highest white peaks of the Norwegian mountains to the seafoam crashing against the beige coastal sands. Every item is carefully crafted according to the capsule approach, able to be effortlessly combined with any new or existing pieces.

“We also want the pieces we design to be flexible in terms of occasion, time of day and occupation,” says Refsum. “Take the Carla Vest, for example. It can be worn

on its own or with a complementary item. You can wear it in the comfort of your own home as you lounge on the couch, or you could wear it to a fancy dinner with friends or colleagues.”

Refsum adds that this flexibility is a part of their mission to discourage fast fashion and impulsive, unsustainable purchases. “The fashion industry takes a toll on the environment, which is why we place such great importance on creating something that will last, both in terms of design and quality. Our pieces are all made from the finest fabrics – the famous Loro Piana Cashmere – or a combination of cashmere and silk,” she says.

Italy is not only the home of the yarn ALBA uses in its production, but also the home of their crafters and producers. Before the pandemic, Refsum and Holt travelled to Northern Italy, where they established relations with talented crafters who have since produced all of ALBA’s pieces.

“We want to support local craftsmen, and it’s important that we have a close relationship with our producers so that we can ensure good working conditions,” Refsum says. “Our producers are small family businesses that have been in the industry for generations. They take the utmost care and provide our Nordic designs with that southern, fashionable flair and waistline, helping us to create something the market hasn’t seen before. It’s timeless, yet it’s so incredibly unique and new.”

Refsum describes ALBA’s pieces as an investment, adding that, “the timeless is the future.” They have no intention of designing an endless number of collections that falter with age, but rather creating a few pieces that work for everything. So far, they have the ALBA Everyday and the ALBA Icon collections, which provide classic items for both formal and casual wear from day to day.

Icon is a nod to the iconic and inspirational women of history, and several of the pieces are named after famous figures in fashion, such as the Jackie Cocktail Jacket, a classic feminine jacket that elevates every outfit it is worn with, named after Jackie Kennedy, and the Sophia Dress, a timeless little black dress. Meanwhile, the newly released ALBA Sport includes the comfortable and fashionable Cortina Mittens, ready for the Nordic winter season.

By women, for women “The three of us are very different women with different lives, personalities and ideas. Yet, we’ve got a common vision and a shared goal for ALBA: to create a fashion line for women by women, inspired by and aiming to inspire even more women to take chances and follow their own personal integrity,” says Refsum.

She adds that they are looking to design menswear in the future but intend on revelling in and perfecting their current collections before then. “Our very first product sells as well today as it did when we launched it, so it is evident that the careful, long-term planning is working. We’re going to apply that to any future collections as well, so we can ensure few, but sustainable pieces for our customers.”

www.albaoslo.no Instagram: @alba.oslo

Factory shop, 500 square metres with inspiring exhibitions. KRUM collection, tableware.

Visit a sustainable porcelain factory by the river

Surrounded by hills, down by the river Gudbrandsdalslågen, in the village of Fåberg, lies an old factory building. For a long time, it was used to make wooden skis, but today it is run by Ment, a company that crafts and sells sustainable porcelain and ceramic products on site.

By Hanna Margrethe Enger | Photos: Ment

CEO Sidsel Forr Hemma and her sister Ingvild Hemma founded Ment in 2012. In a world dominated by ever-changing trends and cheap, low-quality throwaways, they wanted to create timeless, long-lasting and sustainable products.

Quality takes time. Ment does not rush anything. The whole process of making a new product takes seven days. It starts with mixing colour powder into the liquid porcelain before casting in plaster moulds. Almost all of their products are colour-tinted porcelain, mixed and poured by hand. This means every product will have some marbling and may have a slightly different shade.

The location of their factory was important. Nature and botany are vital sources of inspiration. “We express this in our designs in both colour and organic form,” says Hemma.

There is more to explore at Ment than just the factory and the shop. “We have a gallery on the ground floor where we share collaborative projects and our own projects,” says Hemma. They have a beautiful garden and use what they grow to decorate their show room and gallery. “It is a different experience from a regular shop,” she says.

Ment is a great destination for a pre-Christmas trip. It is only a few kilometres outside Lillehammer, easily accessible by car or bus. It’s very family friendly – both children and adults enjoy seeing how the products are made. If the children get a little restless, there is plenty of room to run around in the garden. With their slightly remote location, away from any big cities, opening hours are limited, depending on the season. However, that does not mean they are closed to visitors outside opening hours. “We love getting bookings,” Hemma explains. “We get more time with the guests, more time to tell them our history, properly show them the production side and explain our designs.”

www.ment.no Instagram: @_ment__ Facebook: ment.no

Sidsel Forr Hemma, CEO. Photo: Anne Skartveidt

Wabi Sabis Vår collection. Pieces from the Fråst collection.

Beautifully imperfect jewellery

What does a Japanese philosophy that sees beauty in imperfection have to do with jewellery made in northern Norway? ing to include more jewellery for men, as well as gender-neutral collections.

Personalised pieces and workshops At their workshop in Tromsø, Wabi Sabi also offers clients the chance to make their own jewellery during an exhilarating three-hour workshop.

“Many don’t even want a coffee break, they are completely absorbed by the work,” Øines laughs, adding that workshops are closely supervised and are suitable for everyone, regardless of skillset. “It feels good to make something new,” says Øines.

By Eva-Kristin U. Pedersen | Photos: Ivan Ortegon

Ann-Merete S. Øines and Dagmar Mildes were looking for common ground for their new jewellery company when they were introduced to the Wabi Sabi philosophy by a friend. Both immediately fell for the approach, and saw its potential in jewellery-making.

“When you’ve lived for a bit, you know that experiences, both good and bad, make you stronger. You also understand that the essence of all these experiences is beauty,” Øines says.

The philosophy formed the foundation of the brand and, in 2015, they launched Wabi Sabi together in a backyard in Tromsø.

A handmade look, inspired by Arctic nature In practice, this means that pieces produced by Wabi Sabi do not look industrialised or overly symmetrical. They are supposed to look handcrafted. Øines and Mildes even had to exclude one collection to make all of their work fit the philosophy. “It was too perfect,” Øines says, smiling.

While a Japanese philosophy is the guiding light, day-to-day inspiration is much more local. “Our inspiration is the city of Tromsø and the arctic nature we’re surrounded by,” Øines explains and points to the collection Fråst, inspired by the frost you often see on snow on really cold days.

While her partner Mildes is a professional goldsmith, Øines’ choice to pursue jewellery design was less obvious. She was a marketing specialist who, one evening, sat down by the kitchen table and started creating. “I’ve always loved design and I really wanted to create something,” Øines says.

Their workshop and primary in-person store is in the old Mack brewery backyard in Tromsø, but Wabi Sabi sells their unique pieces through an online store. Alongside handmade pieces in gold and silver, they have a large collection of precious stones and diamonds. The label is also expandwww.wabisabi.no Instagram: @wabisabi.no Facebook: wabisabi.no

Wabi Sabi workshop. Photo: Linn Hustad

Slide into the future on long-lasting upgradeable skis

After a decade of experience handcrafting skis desgined for the future, the team behind EVI Ski has launched a project that comes full circle, back to the beginning.

By Åsa H. Aaberge

The founder of EVI Ski, industrial designer Endre Hals, started out with an idea to develop a set of skis that was designed for longevity, but could be continually upgraded after years of wear and tear. Inspired by his own love for skiing, Hals looked to Japanese manufacturing traditions and the broad material aspects of skis to design a model that can last forever.

Hals’ vision of longevity is in the name EVI, pronounced ‘evig’, which means ‘forever’ in Norwegian. But the original meaning behind EVI is the idea of ‘evolving industries’ - a notion that Norwegian ski manufacturers continuously aim to integrate into their products. Designed for longevity “The thought behind EVI is to make a ski with a core so well-reinforced that it allows for full upgrades and repairs. This winter, we are launching Repressed, a concept where we give worn and torn EVI skis a new and prolonged life,” explains Hals.

While studying industrial design, Hals experienced an enormous focus on mass production and a general tendency to strive for profit. Industrial design students were taught that they should not aim to make products in Norway, “merely design here and produce abroad,” Hals says. “The focus was on the notion that products should sell as opposed to last.”

EVI Ski started as a counter to mass production and fast-paced consumerism. The brand’s mission is to invest in each part of the product, preserve history and create skis for the future, whilst maintaining a sustainable focus and a low production rate.

Small-production, bespoke models “It all started as a rebellion. When I studied, the glorification of globalism was at its peak. But in the past, Norway was amongst the first and foremost ski-producing countries. In the early 2000s,

Evi founder Endre Hals skiing on Evi skis behind the factory. Photo: Evi Ski

Endre Hals, founder of Evi Ski. Photo: Rikke Løe Hovdal

Evi Ski in action. Photo: Johan Wildhagen

there were next to no producers left. We design skis with a purpose,” says Hals.

The core of the ski is the core of Evi. About half of the total cost of an Evi ski is in its wooden core. “When we make improvements and adjustments to an old ski, the moulded core is still intact. Under the brand Repressed, we reproduce, skin and repress the ski, add new graphics and outer materials, but the wooden core remains,” explains Hals.

Behind EVI and Repressed is a team of four located in Oppdal, a mountainous municipality in the middle of Norway. Apart from producing made-to-order

Evi in the making. Photos: Martin I. Dalen

skis, EVI makes a small number of skis for the Norwegian outdoor brand Norrøna. Limited stock is also carried at the local sports store, but overall, EVI skis are made solely on demand.

“For us, being directly involved in making the skis, and working on a made-toorder basis are essential to maintaining sustainable production,” says Hals.

He emphasises that keeping a limited production allows them to maintain organic and consistent company growth. “Our goal is to make skis that will slide on snow - not skis that live in storage. After ten years in business, only a handful of our skis have been produced without a specific customer,” says Hals.

Being an organic, functional product, EVI skis feature a simple design. However, Hals also leaves room for subtle aesthetic aspects and creativity. Some skis feature helpful graphics with information ranging from how to do an avalanche search, to first aid for a broken leg, or in case of a heart attack.

“We focus mostly on clean designs with only a logo and monochromatic expression. I generally think the cleaner the look, the broader the audience. But we also do custom design, where customers request certain looks and ideas or tailored skis,” says Hals.

Community-building in a local ski hotspot The area of Oppdal, where the ski factory is located in a barn on the Lønset farm, is renowned for pristine skiing conditions. The climate is stable, the winters are cold and long, and the snow falls in heaps. Other than assembling future-proof skis, the EVI team also aims to be part of community-building in the local area.

Repressed ski from old Evi ski. Photo: Endre Hals

The factory is in the old barn at the farm. Photo: Rikke Løe Hovdal

Repressed ski from old Evi ski. Photo: Endre Hals

“Oppdal is a paradise for free skiing. The area is returning to its former glory with new ski lifts and establishments popping up. We hope to be part of establishing a future-orientated industry and creating jobs for people living here. To have a strong position in the local community and help to draw people here is important to us,” says Hals, and elaborates. “We also work by utilising more waste material from local and regional industries. The fact that we are a small company means we can develop and discover new techniques with less harmful side effects,” says Hals. Indeed, EVI is currently using waste from the advertising industry and carbon from reclaimed windmill blades in their production.

“Our goal is to make the old barn, where our factory is, a destination for visitors to see and learn how we work. To stay true to our values, be close to nature and build and pass knowledge is more important than making the best ski in the world. Our first client was from Japan, and we have had requests from retailers in the US. That is great, but most importantly, we want to stay where we are: local and sustainable,” says Hals.

www.eviski.com Instagram: @repressedskis @eviskis @progskis

In action in the area behind the factory. Photo: Evi Ski

TOP EXPERIENCES IN FINLANDSpecial Theme:

A deep-dive into Alvar Aalto’s architecture

The history of the Kauttua Ironworks can be traced back over 330 years, which makes it one of Finland’s oldest industrial sites. The Ironworks are a must-visit for architecture buffs from around the world, as the area is home to hotels, saunas and houses designed by renowned Finnish architect Alvar Aalto.

By Ndéla Faye | Photos: Tomi Glad / Glad Media Oy

The Kauttua Ironworks can be described in four words: nature, history, art and architecture. The Ironworks area, located in the Eura region of western Finland, is compact, but packed full of a variety of services and attractions. From hotels to museums, cafés, restaurants and shops, there are plenty of things to do and experience. The Kauttua Ironworks is a cultural heritage site, protected by the Finnish Heritage Agency. round, and there is plenty to explore during the autumn, winter and spring too.

Tracing the footsteps of Alvar Aalto The ironworks area is best-known for its architecture; from the red ochre of the ironworks to the modernism of Alvar Aalto, who worked in Kauttua between 1937 and 1946. His first job was designing the town plan, which covered the historic industrial area, as well as the surrounding area and housing. Kauttua was set to become a stage where Aalto could exhibit a new era in architecture. The Eura region is part of the Alvar Aalto Cities Network, which includes some 40 Alvar Aalto Cities from around the world, defined as being significant Alvar Aalto architectural sites.

The iconic Ironworks was built around an iron industry dating back more than 330 years and, in the 20th century, the area also became known for its paper industry. In addition to the ironworks area itself, visitors can explore the local architecture, exhibitions, cafés and restaurants. In the summer, the area hosts a wide range of exhibitions, and the central Tallinmäki square is a bustling must-see. The Kauttua Ironworks is open to visitors all-year-

Aalto designed the streets and buildings to match the forms of the surrounding nature. The most prominent of the Alvar Aalto sites is the Terraced House building, built in 1938, which tourists can still visit. “The Terraced House at the Kauttua Ironworks is a perfect example of the architect’s desire to integrate buildings into the natural environment: the multi-storey residential building adapts to the slope it’s situated on, so the entrance of each apartment is at ground level,” says Sirpa Wahlqvist, cultural manager at the municipality of Eura.

In addition to hotels, a manor house and an apartment hotel, accommodation is also available in Villa Aalto, which is the former residence of female office employees, or in the other cosy rooms of the beautiful Ironworks area. “What makes Kauttua unique is that here, you can live and breathe Alvar Aalto’s architecture, as well as the area’s rich broader history,” Wahlqvist says.

A haven of cultural experiences The region is renowned for its herbs and fresh local produce. “From à la carte dining experiences to trying out local delicacies, there is plenty to see and experience here. The Aalto Riverside Sauna, designed by Alvar and his wife Aino, is a one-of-a-kind experience, where visitors can combine Finnish sauna and delicious home-cooked food and designer furniture. There are a number of relaxing herbal treatments available, and visitors can take a dip in the river, or enjoy soaking in an outdoor hot tub,” Wahlqvist explains.

There are also a number of guided walking tours available; perhaps the most famous of which is the City Nomad walking tour. “The best way to get a thorough insight into the Ironworks is to go on a guided walking tour. Led by a trained local guide, visitors will learn about the Ironworks’ history from the 1600s to the present day. Pre-booked individual and group tours are organised all year round,” she continues. “All the businesses in the Ironworks region are proud of their rich cultural heritage, and we are proud to show visitors what our community is all about.”

www.ruukinpuisto.fi Instagram: @kauttuanruukinpuisto Facebook: Kauttuan Ruukinpuisto

Try the Citynomadi mobile tour The Captivating houses of Kauttua: https://urly.fi/2PpC

Säynätsalo Town Hall in winter. Aalto’s buildings always make beautiful use of natural light. Photo: Harri Taskinen

Discovering Finland has never been so easy

Organise a trip to Finland with the help of local travel experts, Magni Mundi, and uncover the vast diversity of Northern Europe’s most mysterious country – from world-famous architecture to UNESCO-listed pastries.

By Lena Hunter

The mythologised subarctic wilderness of Finland’s northernmost region, Lapland, tends to be the headline-grabber in Finnish tourism. “People don’t know that much about wider Finland and Finnish culture in general,” says Karoliina Vitikainen of Magni Mundi, a Finnish travel agency offering tailor-made trips and tours all over the country. “Because of that, it’s fascinating to present our cultural history to people.”

Based in the south-west coastal town of Turku, Magni Mundi works with small local businesses all over the country to deliver its bespoke travel packages and tours. “A guided tour can be an hour or a day, or we can arrange the whole trip, from accommodation and meals to cross-country travel, depending on the budget and what visitors are curious to see,” explains Vitikainen. “We organise everything from cultural family holidays to architectural tours for students and researchers with expert guides – or even honeymoons.”

Finland’s medieval villages, ancient rock paintings, and bronze-age and iron-age

In the summer, boat trips on Lake Päijänne are a must. Photo: Harri Taskinen burial sites make for incredible archaeological tours, while art-lovers will find a vibrant contemporary scene in Helsinki. “The culture here is so rich. We run a tour to the heritage village of Kauttua, where you can learn to bake the traditional Euran Rinkilä – wonderful little sugary, heart-shaped pastries that are listed under UNESCO’s Convention for the Safeguarding of Intangible Cultural Heritage,” says Vitikainen.

“But of course, the world-famous architecture of Alvar and Aino Aalto is our best-known attraction,” she continues. Mid-century designs by the prolific Finnish architect couple can be found over the country, such as the must-see Villa Mairea in Noormarkku, Pori – a beautiful private summerhouse to which Magni Mundi offer special visiting dates, and the stunning 1933 forest health centre, Paimio Sanatorium.

In Kauttua lies Jokisauna – a riverbank sauna and café designed by Aalto in 1944. “It still has a lot of original fea-

tures and furniture from Aalto’s company, Artek. You can stay overnight, and they serve a beautiful selection of locally sourced delicacies.”

A room of one’s own… in an architectural masterpiece On a tour of Alvar and Aino Aalto’s buildings, Säynätsalo and Jyväskylä are vital stopoffs. “Säynätsalo Town Hall is one of Aalto’s most important projects,” says Harri Taskinen of Tavolo Bianco – a company that arranges stays in three original apartments and two guest rooms in the building. “It was built in 1952 and was the municipal centre until 1993. It has always housed a library, while retail space, a post office and bank have come and gone. Today you’ll find a second-hand bookshop and a barbershop, while three apartments belong to residents of Säynätsalo,” he explains. “It remains an active part of the community.”

A stay here allows guests to experience the changing light inside the building – a crucial aspect of Aalto’s design thinking –while the rooms are finished with Artek pieces, textiles from Finnish design house Marimekko, and items loaned from the local Jyväskylä University – itself designed by Aalto. Meanwhile, visitors can enjoy another important building in the neighbourhood: Muuratsalo Experimental House – Alvar and his second wife Elissa Aalto’s self-designed atelier and summer residence. “We can arrange anything” But Säynätsalo offers more than stunning architecture. “Säynätsalo is an island on Lake Päijänne. There are two others, Lehtisaari and Muuratsalo, and nature is a vital part of the experience,” says Taskinen.

“In winter, we can organise winter sports, hiking or ice fishing in the area. Many visitors wonder how we can be outside when it’s -15 or -20 degrees – but it’s an amazing time to experience Finnish nature. You don’t need special gear as there’s not so much snow that you can’t follow a path, and the sunlight in winter is enchanting.” “For photographers, it’s a magical time,” agrees Vitikainen. “We call it the ‘blue moment’, when the light is perfect.”

While Säynätsalo is blanketed in snow during winter, tourists are often surprised by how variable the Finnish climate can be. “In Turku, there might not be snow at all in the winter. It can be completely different, even though it’s not far away. Finland is not just Lapland,” says Vitikainen, with a smile. “Likewise, in the summer we have incredibly long, light days. Travellers with Magni Mundi have really enjoyed boating from Säynätsalo Town Hall to Muuratsalo Experimental House, to see it from the lake. This year we also saw a huge interest in summer biking in many locations. One group came for ten days, for road cycling and off-roading, and particularly enjoyed Säynätsalo and its beaches, blue lakes and islands.” “We can arrange anything at Magni Mundi. While you can book your own trip, it’s very time consuming to put together a detailed itinerary in a foreign country. The question is, how much do you value your time? We’ll do the legwork and connect you to local experts and experiences that you may not have found otherwise.”

Holiday season in Turku. Photo: City of Turku, Timo Jakonen www.magnimundi.fi Instagram: @magnimundi Facebook: magnimundi

Stay at Säynätsalo Town Hall www.tavolobianco.com Instagram: @saynatsalotownhall Facebook: saynatsalotownhall

Säynätsalo Town Hall interior. Photo: Harri Taskinen

The riverbank Jokisauna in Kauttua designed by Alvar and Aino Aalto in 1944. Photo: Toni Glad, Glad Media Oy

The Mannerheim Museum: the key to understanding Finland and the Finns

The Mannerheim Museum is a historic house museum devoted to one of the founding fathers of modern Finland, the former military leader and statesman Gustaf Mannerheim.

By Linda A. Thompson | Photos: The Mannerheim Museum / Liisa Oikari

Some figures loom large in a country’s history. Consider Peter the Great for Russia, and Winston Churchill for the UK. For Finland, it’s military leader and statesman Baron Carl Gustaf Emil Mannerheim.

Mannerheim led Finnish soldiers through three wars as a commander-in-chief and served as head of state twice, between 1918 and 1919 and then again 1944 to 1946, helping the country transition from war to peace.

“Mannerheim is the key to understanding who the Finns are, as well as Finland itself,” says Märtha Norrback, museum director at the Mannerheim Museum. Located within walking distance from Helsinki’s city centre, the museum is as much about the life and figure of the marshal as it as about the history of Finland. Here, visitors are reminded of the importance of having a broad perspective on the past. The museum covers the over 600-years in which Finland was part of Sweden, its imperial years as a part of the Russian empire between 1809 and 1917, the country’s emergence as an independent state in 1917, and the period up to the mid-1950s.

At home with Baron Mannerheim An authentic home museum, the Mannerheim Museum is located in the marshal’s former house. Mannerheim chose every furnishing in the house, which is hardly a typical house for the mid-20th century. Instead, it resembles a small manor house from 19th century.

“Mannerheim was a very cosmopolitan Finn,” Norrback explains. “He knew everybody worth knowing in Europe at that time – from Winston Churchill to the then King of Sweden, Gustaf V. “He was a big game hunter, and travelled extensively across three continents. Mannerheim was involved in several humanitarian organisations. He was also a generous host who loved to entertain and was famous for the dinner parties he threw.”

The museum reflects these many facets to the marshal’s personality, with Buddha statues from his military intelligence expedition to Central Asia, hunting trophies, photos of family members and European royalty, as well as menus from dinner parties on display. “Visitors are often stunned to learn about Mannerheim’s many roles – from living as an aristocrat in Russia, to returning to democratic Finland and serving as a president when he was well into his seventies,” Norrback explains.

Changing with the times The museum celebrated its 70th anniversary last year, an event that was mainly marked with a series of online publications, due to the Covid-19 pandemic. In non-pandemic times, the museum´s activities include seminars and even drama tours, as well as concerts and dinners.

According to Norrback, in some ways the museum is exactly the same museum it was when it opened in the 1950s; while, in other respects, it has profoundly changed. The museum opened the year Mannerheim died and museum staff have gone to great lengths to maintain its original interior and preserve its authentic home milieu, she explains. For that reason, the museum can only be visited with a guided tour.

The museum’s approach to presenting the figure of Mannerheim, however, has evolved in tandem with the times. After his death, the marshal was seen almost as a saint, but around the 1970s attitudes to him changed, mostly over his involvement in Finland’s civil war and his status as an aristocrat, Norrback explains. “Today, there are no questions that are taboo or that cannot be asked –that is how we reflect Finnish society,” she explains. “We ask questions that people want to know the answers to and we tell facts that resonate today.”

A good example of this holistic and critical approach is Influential Images, a temporary exhibition examining the former marshal’s relation to photography and his desire to shield his private live from public scrutiny. Next year, an exhibition focusing on Mannerheim’s humanitarian work, such as founding the Mannerheim League for Child Welfare and acting as president of the Finnish Red Cross, will also be on view.

Norrback concludes: “We need to not only criticise marshal Mannerheim, but also do him justice. We cannot think about just one, separate aspect of him, we need to think about his life as a whole.”

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