Scan Magazine | Special Theme | Nordic Architecture and Design – Sweden
How to create a room with multiple layers When decorating a space, most people tend to focus on the big pieces of furniture: sofas, beds, tables and cabinets. After that, we move on to look at smaller décor, including lamps, curtains and artwork. But more often than not, we forget the rugs – and when we do decide to invest in a rug, the limited selection available can often feel unnecessarily expensive or impersonal. This is where Malin Glemme, founder of Layered, comes in.
lady demanded that I’d help her through the whole process, and she was being so tricky about it – and I was thinking to myself, ‘hey, I’m doing this for free, maybe I shouldn’t?’. And that’s when I created Layered.”
By Hanna Andersson | Photos: Layered Design
A year later, Layered was launched, and even though it seemed like a long shot, Glemme never doubted that it would be a success. “A lot of people thought it wouldn’t work, that there wasn’t enough demand, but I could see the gap in the market and have always been good at noticing trends before they happen. Now we are 14 employees and have revenues of 40 million (SEK) this year.”
“My business started when I was moving house and started looking at the rugs available on the market. I wasn’t happy with the selection and the prices. So, I took the matter into my own hands and designed a rug and had it produced,” Glemme explains. “It went so well, and there was a feature in the local newspaper about it, after which I started getting questions from people interested in doing the same thing. I helped everyone as much as I could, until one day, when a 90 | Issue 136 | November 2021
Affordable and high-quality Glemme started Layered with a vision: to create affordable, high-quality rugs that
