Discover Germany, Issue 90, February 2022

Page 8

Discover Germany




Top Bridal Fashion


The dresses are as individual as the brides themselves. “Every bride should feel comfortable and like how she looks, and not feel like she is wearing a costume,” says Anne-Kathrin Hataraki. The dress ‘Amira’ is very classic without any lace or embellishments. The formfitting top with low back descends into a long A-line skirt with a train – all of it in a shimmering Mikado fabric that will glisten in the candlelight during the first dance at the wedding. The dress ‘Charlie’, in comparison, is a formfitting, off-shoulder lace dress with puffed-lace sleeves. A unique highlight here are the 3D flowers placed all around the shoulders. 8 |

Issue 90 |

February 2022

Puffed sleeves are indeed a contemporary fashion trend – and not only in the bridal sector. The style can currently be found in renowned fashion magazines and on international catwalks. IamYours is always at the cutting edge of style. Other recent trends have ended up staying: “Dresses with a high slit and deep cleavage, for example,” reveals the Dusseldorf store manager Vicky Zoellner, like ‘Fairy’, a lightweight tulle dress with lace applications, removable sleeves and high leg-slit. “We have our own design team in Hamburg and Dusseldorf,” explains managing director Anne-Kathrin Hataraki. The designs are the result of the expertise of a bridal stylist and design team, customer requests and the managing director’s eye for trends in fashion. Yet, not every bride likes the standard long dress, or indeed lace. Therefore, IamYours have created a registry office collection, for brides who want a sleeker and cooler look. Future brides can try these dresses on in one of the IamYours shops


”It is very important for us that the current trends in fashion are reflected in our collection and that each bride can identify with our styles in her own unique way”, says managing director Anne-Kathrin Hataraki. All brides want a ‘once in a lifetime’ dress for their special day, after all. Recently, IamYours have released their first collection: ‘THE I SEE YOU COLLECTION’.

and take them home right away. In 2016, IamYours opened their first bridal concept shops in Dusseldorf; by now, the company has shops in Hamburg and Munich, too. Here, brides will also find accessories – everything from a traditional veil to even a cowboy hat, for any special touch desired.


No matter if featuring puffed sleeves and lace, a dress with a high slit or a classic silhouette: IamYours, with shops in Dusseldorf, Hamburg and Munich, offers dresses for brides with an eye for fashion and the desire to wear a dress that reflects their personality.