Discover Germany | Special Theme | Successful Start-ups, Switzerland
Left: CEO Timo Steitz. Right: Size Advisor solution for online shops.
Never send back your online shopping again Shoe shopping online used to be rather tricky as the right size was hard to determine due to different brands, countries and models using individual measurements. The solution has finally arrived thanks to the Swiss start-up ShoeSize.Me and its unique size advisor. TEXT: MARILENA STRACKE I PHOTOS: SHOESIZE.ME
Timo Steitz has made it his mission to change the perception of sizing in the world of footwear. To put an end to the global shoe size chaos, he founded ShoeSize.Me and designed a unique size advisor, which uses a comprehensive footwear database of sizes, measurements and real customer data to determine what size of a specific shoe model fits. The solution is revolutionary for shoe businesses as Steitz explains: “The wrong size is costing a business a lot of money. ShoeSize.Me provides retailers, brands, and suppliers with a new perspective on footwear and sizing. Backed by the world’s largest footwear database, our solutions empower our customers to extract the true value from their data, giving them an ex92 | Issue 46 | January 2017
tra edge in the dynamic business environment of the footwear market.” The size advisor provides consumers with an improved experience online and increases confidence to buy, which not only results in more sales but also improves customer satisfaction. In simpler words, the software matches the right shoes in the right sizes to people all over the world. For online businesses ShoeSize.Me is beneficial in various ways. It creates additional revenues, increases conversion rates and significantly reduces the number of returns. It also helps to manage stock more proactively as it allows for more informed purchase planning decisions.
With over 2,000 international brands and half a million models, ShoeSize.Me’s database is continuously growing and so is their client base, which includes prestigious clients such as GlobeTrotter, Hudson Shoes, Altra Running, Deerberg, Görtz, Vögele Shoes and La Redoute. German retailer of high-quality women’s footwear Deerberg says: “Since deploying ShoeSize.Me’s Size Advisor, we have seen a positive impact on our conversion rates and have even seen an influx of new customers. We have received positive feedback from our customers; both in terms of the overall user experience and in the added sense of confidence the service delivers - resulting in their follow through to complete their purchases.” Being home to the most powerful footwear database ShoeSize.Me is steadily changing the perception of sizing. It is certainly an innovation that will soon become the norm. www.shoesize.me
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