Discover Germany | Special Theme | Successful Start-ups, Germany
Sebastian Signer, founder of SUITLABS.
Suit up with SUITLABS Finding the right suit for the right man can be a difficult challenge. Sometimes there is not enough consultation, other times there is such a wide selection that one feels lost. Knowing this frustration, Sebastian Signer founded the company SUITLABS: a start-up from Munich that makes the journey to your next suit simple and at eye level.
serve how the suit looks on them and better invest a little extra money in the perfect fitting. Apart from that, “the most important tip is clearly subjective: you have to wear it and feel comfortable”.
TEXT: THOMAS SCHROERS I PHOTOS: SUITLABS
After two years, Sebastian, as a business owner, feels good in his own skin. He is seeing a healthy growth regarding SUITLABS and is continuously developing his brand further. “No thought is farfetched. Everything is possible.”
Simplicity is the key. “In our store, no one is lost. We offer classic business suits in two styles and classic colours, with additional SUITLABS shirts and ties. Men can assemble their entire business outfit and advice is given by me personally.” Sebastian’s journey as an entrepreneur began as a complete newcomer. Before SUITLABS he worked in business consulting, but was eager to create his own company and bear the responsibility.“It all started the classic way in a small backyard office in Munich with a pen and pencil. I literally had to start from scratch and work it out as I went along.” One of the first steps was to go to Turkey, where he had studied a few years back, 64 | Issue 46 | January 2017
and look for business partners. He was successful in this search and since 2014 he has established a fruitful working relationship with his partners in Istanbul. “When I get an idea, I try to capture it in writing and with a blueprint. My tailor’s designers then translate my ideas and develop a prototype. This may sound a little too easy, but modern communication really fosters the collaboration.” When asked about his advice for the perfect suit, Sebastian clarifies that there is no such thing as perfect but only “the perfect suit, for a specific time and a specific person”. In his view the most important aspect is the fit. Rather than just going for an expensive one, people should closely ob-
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