Discover Germany | Special Theme | Germany’s Business Coaches & Consulting Experts
Main image: Roland Pietsch, Robin Desens, Uwe Harnischfeger, André Köhler and Dr. Thorsten Liebehenschel (from left to right).
One of the best
German marketing and strategy specialists with 20 years of experience and focus on growth For 20 years now the Frankfurt-based consultancy HPP Consulting focuses on businesses aiming to grow and discover new market possibilities. With origins in the automotive sector, the consultants over the years have widened their international portfolio and put a second focus on the telecommunication sector – next to numerous projects in other technology and service industries. HPP was recently voted among the best consultants when it comes to marketing, brand and pricing as well as sales, CRM and after-sales. TEXT: JESSICA HOLZHAUSEN I PHOTOS: HPP CONSULTING
2016 is an important year for HPP Consulting; in September they are celebrating their 20th anniversary as an owner-managed consultancy with about 78 | Issue 40 | July 2016
60 employees today. The company has its origin in the automotive industry, more precisely with the German car manufacturer Daimler Benz. While
HPP was founded as business segment ‘marketing consulting’ of the Daimler daughter debis Marketing Services GmbH in 1990, it became an independent business when in 1996 Uwe Harnischfeger together with Roland Pietsch took over in a management buy-out and restructured it as HPP Harnischfeger, Pietsch & Partner Strategie- und Marketingberatung GmbH. Since 2003, the ownership structure was consecutively widened so that, including the founders in 2016, five partners – all trained in the company – own HPP as partners and shareholders.