Peter Steger.
German vodka with Russian soul The Berlin-based company Sash & Fritz creates exceptional vodka which combines Russian traditions with German perfection and precision. Standing for a new generation of premium, high-quality vodka, only the best, carefully handpicked ingredients find their way into the exceptional drink. It not only tastes great, but also comprises of an elegant, exclusive design. TEXT: NANE STEINHOFF I PHOTOS: SASH & FRITZ
The face behind Sash & Fritz is the wellknown sommelier and wine merchant Peter Steger. After a 30-year-long career, he discovered his passion for vodka and the idea to create an exclusive, German vodka brand emerged. Today, the name Sash & Fritz symbolises this successful German-Russian connection and, at the same time, stands for the close friendship of the Czar of Russia ‘Sash’ Alexander I. Pawlowitsch Romanow and the King of Prussia ‘Fritz’ Friedrich Wilhelm III from the 18th century. So what exactly makes Sash & Fritz’s vodka so special? Steger says: “We have optimised every step in the manufacturing 28 | Issue 40 | July 2016
process to ensure the highest quality vodka. Thus, only the best ingredients are used, such as 100 per cent German wheat and clear spring water from the Ore Mountains for our carefully thought out manufacturing process. I searched for the perfect water for a long time because, as a sommelier, I know that water isn’t just water. Our water therefore is pure and soft so that it perfectly supports the wheat taste in our vodka.” Sash & Fritz vodka is distilled in a small, tradition-steeped distillery in North Germany which looks back on over 100 years of experience. “To guarantee the vodka’s uncompromising high quality,
I fiddled about for over a year with my experienced master distiller because there are two more factors which need to be considered for the production of perfect vodka aromas: the distillation process and filtration. Sash & Fritz is carefully distilled five times and also filtered five times. Only like this, our aromatic German, awardwinning premium vodka comes about,” explains Steger. The taste can be described as anything but neutral. The vodka comprises of wheat and yellow fruit aromas, such as grapefruit, pear and quince. A subtle, slightly noticeable sweetness rounds off the taste experience. After all, it is a manufactory vodka of the highest quality without any unnecessary additives. It seems no wonder that Sash & Fritz has already received numerous awards from some of the most important spirit competitions worldwide. www.sashundfritz.de