2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
28/5/15
09:54
Page 88
Discover Germany | Focus on Sustainability
meinwoody Portrait: Ozan Durukan
making the world a better place Growing your own herbs and vegetables is easier than it looks and, thanks to Seed Evolution, now everyone can enjoy the pleasure of producing their very own organic food. And if this is not enough, why not plant your very own tree to support the Earth? TEXT: TINA AWTANI | PHOTOS: MEINWOODY
Based in Coburg, right in the middle of Germany, three eco-conscious entrepreneurs embarked on a venture to re-invent the concept of urban gardening in 2011. Seed Evolution was born and the label meinwoody was established. Environmentally friendly, authentic and absolutely organic, their product range contains only natural materials and leaves no waste behind.To the contrary: A beautiful and most tasty result grows literally out of the box. Seeds of vegetables and herbs are delivered in coconut fibre containers, which grow into 100 per cent organic cooking ingredients even on the smallest balcony or window board.
88 | Issue 27 | June 2015
“meinwoody strives for a change in paradigm," founder and managing director Ozan Durukan explains. "The planting and seed world needs to be simplified and protected. We offer an online store that is driven by the 'cradle to cradle' concept and aim to break traditional economic structures and re-define these. Planting the future, taking over self responsibility and communicating is our mission.” Together with Ayhan Durukan and Michael Beetz he made a dream come true. “We wanted to change the world a tiny bit and start being a good example. We knew that if we wouldn’t take the first steps, nothing would change on our planet,”he recalls.
Every seed comes from responsible sources and there is no need to have a green thumb, as meinwoody offers plenty of support for aspiring gardeners. Harvesting your own organic tomatoes after months of loving care is without a doubt a truly rewarding experience. Beside vegetables and herbs, meinwoody also offers tree-planting sets. Especially corporate customers cherish the “tree2b” personalised tree gift set offer, which perfectly symbolises a prosperous and eco-friendly future. 2015 will be an exciting year for the team as a new EcoCrowd crowdfunding campaign, initiated by the Deutsche Umweltstiftung [German environmental foundation], gets on the way starting 1 June at: www.ecocrowd.de/en/projects/20223-meinwoody---zukunft-s-pflanzen www.meinwoody.de