2_0_DiscoverGermany_June 2015_Issue27:Scan Magazine 1
28/5/15
09:49
Page 20
Watches made by KAPTEN & SON A young design for individual people Swedish design combined with German precision and Swiss movement, this is what KAPTEN & SON stands for. Founded in 2014, KAPTEN & SON in under a year has become a fast growing watch manufacturer. Based in Germany, the company already ships to all over Europe. TEXT: JESSICA HOLZHAUSEN | PHOTOS: KAPTEN & SON
'KAPTEN' is the Swedish name for captain and symbolises what the watches stand for: adventure, courage and spirit of discovery, things people should spend more time on. “For us as founders this stands in the centre every day,” says manager and co-founder Artjem Weissbeck. “In 2014 we decided to take the risk and start our own business instead of taking a secure and well-paid job.” The young professionals wanted to do what they really loved: watches with timeless designs. It was the beginning of a rather fast business success, after only two weeks their first collection was sold out. And the adventure still continues:“Everyday we sail a bit further without knowing what might come next, everyday a bit further to becoming an internationally known brand,”explains Weissbeck. In a digital age
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where people use their smartphones as a watch, it often seems as if there is no space for something as archaic and traditional as a wristwatch. But this is a trend the founders wanted to counteract, bringing the good old watch back to its former glory, transforming the watch into more than just an instrument to measure time, more than a nice looking accessory. KAPTEN & SON believes that choosing a watch is a decision towards detail and beauty, representing its owner’s character. Customers can choose between two models: Campus with a diameter of 40 mm and Campina with a diameter of 36 mm. These two basic models, each available with a white or black clock face, come with a choice of 14 different wristbands made from Italian leather or nylon giving each
watch an individual character. Some might choose a plain brown leather band, others a summer style nylon wristband striped in apricot and white. All straps are changeable in seconds and therefore suitable for any occasion. This is part of the concept: “KAPTEN always fits”. KAPTEN & SON watches are available online and through a constantly growing network of retailers. Watches cost between 129€ and 149€. Using the code “lovetodiscover15” KAPTEN & SON offers 15 per cent discount for Discover Germany readers. www.kapten-son.com