2_0_DiscoverGermany_May2014_Issue14:Scan Magazine 1
9/4/14
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Page 60
Left: Klettermax
standards for the entire industry. The portfolio includes ladders for domestic and industrial use, as well as waste collectors. In Europe and throughout the world, the red-dot-brand is the epitome of German Mittelstand success. The company has managed to prosper by solely producing high-quality products, which blend functionality and innovative design. The German pioneer Rudolf Loh founded the company in Haiger, Hesse in 1947. At that time, the firm built medical furniture, metal beds and hot water bottles. Five years later, Hailo began to manufacture steel household ladders too, but a milestone in the company’s history was the invention of their aluminum ladder a few years later. Building on these pillars of success, the business has since greatly expanded. Today, the successful family business sells its“Made in Germany”quality products in more than 60 countries worldwide. In fact, Hailo was featured in "German Standards - Brands of the Century" in the 2007 Encyclopedia and was named as one of the 300 most important German brands. These recognitions are testament to the superior quality and high functionality of each Hailo product.
Hailo Step up to success The German company Hailo creates functional yet innovative products. From ladders to elegant waste collection bins, Hailo products are known for their great usability and high quality. The company’s success story is shaped by many factors, but at the heart of their broad product palette remains their pioneering spirit. TEXT: ELISABETH DOEHNE | PHOTOS: HAILO
‘Safety first, always’, is the philosophy of the company that is the brand leader in ladders. At Hailo, sophisticated functions and perfect craftsmanship ensure high safety standards and comfort.All of Hailo’s products are practical, safe, and functional.They are manufactured with excellent craftsmanship and su-
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perior materials, thereby guaranteeing great customer satisfaction. “Hailo makes work safer, easier, and more aesthetically pleasing,” states the company’s management. Hailo, synonymous with pioneering innovations, continually sets new
The business branches of Hailo include the areas of consumer and commercial goods, installation and professional technology. At their headquarters in Haiger, Germany, there are approximately 340 employees busy manufacturing the ladders and other products. Production takes place according to the highest ecological standards and certifications. www.hailo.de
Below, left: Alu Bag Below & bottom: TOPdesign16