2_0_DiscoverGermany_May2014_Issue14:Scan Magazine 1
Discover Germany | Special Theme | Made in Germany
Uniqueness taken to a new level Sportswear, 100 per cent Made in Germany A unique idea, hailing from in a unique environment and made with unique dedication: Kaipara Merino Sportswear, born in New Zealand – made in Germany, is out to care for the explorers of nature’s best treasures. TEXT: LEONIE PUSCHER | PHOTOS: KAIPARA
When taking a look at the tags of your pricey branded outdoor jacket, you will most likely find the same origin as most down-market high street brands. Now, as an outdoor person who likes being well prepared for a variety of activities, fair trade, high quality sportswear made in Germany, bought without any middlemen distribution, might sound too good to be true. When travelling in New Zealand, Kaipara’s founder Frank Selter grew to love the uniqueness of Merino wool, which he now imports from high standard sources to create the perfect sportswear in Gold Quality. Moving away from the wholesale fashion industry, the hiker and traveller wanted to
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create a product that exceeds ethical standards and international production values. Kaipara Merino Sportswear is exclusively made in Southern Germany. From the selfinnovated designs, via a tailoress in the glacial Allgäu region, to local dressmakers stitching the logo – this unique brand is predicted to be the love affair for everyone who loves the outdoors and shares the founder’s principle of ethical clothing. The material used in producing this high quality sportswear was already highly
thought of as far back as the Middle Ages. Funnily enough, two of the characteristics of the Merino sheep breed are very fitting; they are said to be excellent foragers as well as very adaptable.The adaptability aspect is found in the clothes of merino wool as well as in the breed itself. It is an excellent fabric that helps to regulate your body temperature. Because of its smaller fibres, these high performance clothes are lightweight, contain smell-neutralizing properties and cope extremely well with moisture. Whether you’re sitting comfortably on an airplane while your on-board neighbour is shivering from the air conditioning, or you’re hiking up a trail wearing a Kaipara product, you’re in for a win-win with this product, which you can buy directly from its makers. www.kaipara.de
Discover Germany promotes German, Swiss & Austrian Design, Tourism, Food, Culture and Business.