“Brands have to be authentic,” says Andrea Lechler, owner of the Studio for Design SIGHTWORKS.
BRANDS – MUCH MORE THAN VISUAL SYMBOLS
Coffeehouse app: screen and UX design.
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Issue 115
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March 2024
For SIGHTWORKS, authentic brands are brands that convey a message succinctly. “Good design is as little design as possible,” stresses Lechler. “The brands I create are straightforward, rather simple. My designs focus on the essentials without neglecting the impact. I would describe my concepts as the perfect balance between minimalism and optimal expressiveness.” The SIGHTWORKS team loves variety and works for clients from a wide range of industries. They appreciate not only the studio's unusual and appealing designs. “My work
Authenticity is always at the heart of my creative process. Especially when it comes to user experience on the web or with apps, I believe that brands or products are ultimately useless if they look beautiful but are not well thought out and users end up turning away in frustration. So we design applications with an optimised UX so that users have a consistently positive experience that they associate with the product or brand in a pleasant way. And when it comes to pricing, our quotes are as straightforward as our designs. They are detailed and transparent, so our clients know what they are getting into right from the start.”
PHOTOS: ANDREA LECHLER
With this passion, Lechler and her team of external media professionals create brands that not only stand out, but ideally get under the skin. They know that in a globalised world, where competition is omnipresent and prod-
uct alternatives are just a click away, a brand becomes a key differentiator. ”For me, it's essential that a brand is authentic and honest. If it isn't, over time it will feel hollow and meaningless and consumers will notice. My job is to create honest brands. Brands that will stand the test of time because they are authentic."
I
“Shapes and colours have always been my passion,” recalls Andrea Lechler, owner of Studio for Design SIGHTWORKS. “And the opportunity to shape emotions and identities through design is particularly inspiring for me. It fulfils me and makes me happy.”
combines structure, creativity and applicability with transparent pricing. This means that I work reliably and with optimised processes. Chaos is not part of my vocabulary.
At SIGHTWORKS clients are in for straightforward, strong, authentic brands! www.sightworks.de
TEXT: SILKE HENKELE
Brands are the emotional link between a company and its customers. A strong brand embodies a company's identity, values and promises. Hamburg-based designer Andrea Lechler knows how to create such brands.