AESTHETIC MEDICINE IS NOT JUST A BEAUTY SALON
Dr. Maria Cordova often tackles health issues that are considered cosmetic, such as melasma, spider veins, hyperhidrosis, scars or pigment disorders. For many pa114
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Issue 140
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April 2026
MEDICINE THAT CONNECTS TO THE SOUL The clinic is named Alma, the Spanish word for soul: “It represents the intangible part of the human being, the part that cannot be injected, filled, or shaped with technology.” The name is also a connection to Dr. Cordova’s roots. “I come from Perú and I’m part of a Latin American culture where aesthetics holds a visible place in social life,” she explains. Beauty standards are often more defined and celebrated, but also very demanding. “Growing up in that environment allowed me to understand both the power and the pressure of beauty ideals,”
After practising in Germany for more than ten years, Dr. Maria Cordova discovered an enriching contrast in how Germans and Latin Americans perceive beauty. “In Germany, beauty is conceived as a subtle harmony that respects individual identity.” Between Latin American sensitivity and the more reserved German vision, Dr. Maria Cordova found her own medical approach. Her conclusion: “Responsible aesthetic medicine is not about chasing an external ideal, but about accompanying each person through a holistic process; not about transforming faces, but about preserving identity and restoring confidence.” www.faltenunterspritzungnuernberg.de
PHOTOS: ALMA MEDICAL AESTHETICS
tients, though, these have a huge impact on how they perceive themselves. Therefore, treatments can preserve and re-establish patients’ identity and confidence.
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It is understandable that when people hear the term aesthetic medicine, they immediately associate it with trends, social media, or imposed beauty standards. Aesthetic medicine is often linked to the public image or the pursuit of exaggerated transformation. “However, that is not the only way to understand it,” says Dr. Maria Cordova, who established Alma Medical Aesthetics in 2021 and has specialised on minimally invasive aesthetic treatments – from botulinum toxin, dermal fillers and skin rejuvenation therapies to laser treatments and tattoo removal.
she says. “I learned that behind every desire for change is a personal story, and that aesthetics is not merely about appearance, but also about self-esteem, belonging, and confidence.”
TEXT: JESSICA HOLZHAUSEN
It is a prejudice that aesthetic medicine is superficial or a vanity project. For many people, it can be life changing – by giving them more confidence or eliminating health issues that impact their everyday life. Alma Medical Aesthetics in Nuremberg stands for ethical medicine where beauty is as important as a person’s self and individuality.