Photo: Florian Kresse
ZERO-ALCOHOL TASTE SENSATIONS – LEITZ CELEBRATES TEN YEARS OF EINS-ZWEI-ZERO It began in 2015 as a bold idea and has become a true success story: next year, JJ Leitz GmbH, a subsidiary of the established Leitz winery, will celebrate its tenth anniversary, marking ten innovative years of passion for (alcohol-free) wine.
From the sparkling SPRK Cuvée Spéciale to the elegant EINS-ZWEI-ZERO Riesling, JJ Leitz now offers a diverse portfolio of twelve distinctive alcohol-free products. A successful business model indeed. “With new formats such as canning, we are also reaching out to a younger customer group who want to enjoy alcohol-free wine in an uncomplicated, sustainable manner,” explains Jan Schmidt, managing director of JJ Leitz GmbH. Behind the scenes, much has been happening, too. From 2026, a new in-house bottling and dealcoholisation facility will open in Geisenheim. A real milestone! “This marks an 32
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Issue 136
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December 2025
important step for us,” underlines Schmidt. “We’re gaining independence, further enhancing quality and creating space for new, creative ideas in product development.” The success of the alcohol-free range speaks for itself. This year alone, JJ Leitz GmbH has received numerous awards. The EINS-ZWEI-ZERO Riesling, SPRK Cuvée Spéciale and ZERO-POINT-FIVE Pinot Noir all won multiple national and international awards. The message is clear: alcohol-free wine can have character, depth and style.
Those who want to experience the wines and alcohol-free creations of Leitz or JJ Leitz themselves can find them in specialist shops, supermarkets, restaurants or directly at the winery. And of course, during a tasting – classic or alcohol-free – in Geisenheim. One thing is certain: the ZERO HEROES’ journey is far from over. In fact, it has only just begun. www.leitz-wein.de
For the festive season, Jan Schmidt and his team have prepared a few surprises. There is the alcohol-free ZERO-POINT-FIVE Mulled Wine with delicious notes of clove and cinnamon, and two new spritz varieties, Limoncello and Hibiscus, developed in collaboration with herbal specialist Dr Jaglas.
Photo: Sandra Fehr
TEXT: SILKE HENKELE
With its brand EINS-ZWEI-ZERO, the winery was ahead of its time. For what started as pioneering work has now evolved into a thriving segment with ever-growing demands and expectations.
Ten years of EINS-ZWEI-ZERO mark the start of a new era. “New products are already planned,” confirms Schmidt. “And let’s just say this: our sensory birthday bouquet will be colourful. Very colourful!”