150 YEARS OF SWEET HERITAGE, REIMAGINED
Opening a new Schober shop in such a prominent spot in the Old Town was not just a nostalgic gesture – it was a deliberate one. Since the historic flagship store on 76
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Issue 12 9
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May 2025
They made a conscious decision to open a small but refined chocolaterie, not a replica of the past but something new, rooted in history. “We realised that tradition could be a springboard for innovation,” Barbara explains. “So, we chose to position the shop as a chocolaterie – uncharted territory from a Schober perspective.” And it is a concept that is striking a chord in Zurich, where interest in high-quality chocolate is thriving. “Grand Cru chocolates are now being tasted like fine wine, with connoisseurs appreciating the nuanced notes of different cacaos.” At the heart of the new concept is an unwavering commitment to quality.The chocolaterie works with NOBILE, one of Switzerland’s top chocolate artisans, whose creations are crafted using couverture from Felchlin.
PHOTOS: BARBARA GUGGISBERG-EICH
Napfgasse changed hands several times after 1975 – most recently leased to a social foundation – very little remained of the original Schober essence. The once elegant, family-run establishment had become increasingly touristy and loud. Barbara and Roland wanted to offer a counterpoint, a
BACK TO THE ROOTS – WITH AN EYE TO THE FUTURE
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On Wühre 15, with a view of the Grossmünster, a piece of Zurich’s city history has quietly come back to life – or rather, it melts gently on the tongue. It is here that Barbara and Roland Guggisberg-Eich have opened Chocolaterie Schober, a long-cherished dream come true. As the granddaughter of Theodor Schober, Barbara, along with her husband, poured heart and soul into reviving the charm of the legendary pâtisserie, which was founded in 1874. Now, newly retired, they have lovingly recreated its unique atmosphere in a space of their own.
return to authenticity, and perhaps even restore a touch of its former glory.
TEXT: MARILENA STRACKE
Chocolaterie Schober in Zurich is breathing new life into a historic name, blending innovation with tradition. The descendants of the renowned Conditorei Schober are giving this cherished family legacy a fresh identity, while remaining true to its original values. For those in search of something truly exquisite, this is a hidden gem of the sweetest kind.