Scan Group Personal URL's

Mul$‐Media Marke$ng With Personal URLs (PURLs)

Mul$‐Media

Combine the power of Print, E‐mail and the Web to boost direct marke$ng campaigns. Interac$on provides valuable informa$on that closes the Loop and provides the ability for true Database Marke$ng.

Mul$‐Media What is it?

A marke$ng campaign that integrates mul$ple media outlets Some$mes referred to as Cross Media or Mul$‐Channel Personal URLs (PURLs) $e Print, E‐mail and the Web Campaign database captures interac$on in real $me Campaign Dashboard to generates reports and export Data

Mul$‐Media Prime Applica1ons Interac$ve Direct Marke$ng Lead Qualifica$on Customer & Prospect Profiling New Product Launch Invita$on to Seminars and Workshops

Mul$‐Media Why use it?

Increase your chance to be remembered

Daily we encounter 2,904 media messages…

We may remember 52 of them…

But 4 of them we will posi$vely remember!

How do YOU cut through the noise to engage your customers more effec8vely?

Mul$‐Media Why? Changing Landscape, we live in a mul$‐channel world 51% of the US popula$on has access to the broadband “always on connec$on” at home or work

73% of consumers prefer to receive product offers via US mail 43% of people prefer to respond to direct marke$ng online.

Mul$‐Media Are you there for them?

This means in order to increase your opportunity for success include an effec8ve online response op$on.

Mul$‐Media Why is it be8er?

Coordina$on within Channels is more Effec$ve Delivers a Consistent Message Current technology allows us to apply Variable Data Current technology allows us to Measure If you can Measure you can Learn If you can Learn you can Improve

Mul$‐Media How does it work?

Personal URLs provide new Opportuni$es to extend your marke$ng touch.

Personal URLs in the Printed Direct Marke$ng piece provide great new outlet to deliver ac$onable crea$ve messages

A8ract

Customers and Prospects using Relevant Direct Marke:ng that Drives them to the Web.

Mul$‐Media How does it work?

Interact

PURL Pages allow you to Interact with Customers and Prospects, Share Informa:on and Gather Feedback to Learn and gain Beneficial Insight.

Mul$‐Media How does it work?

Track & React Respond to Qualified leads in Real Time.

Reply with Rela:ve Informa:on

Steve Salesperson, John Smith just responded to your campaign.

John Smith just responded

Contact information: John Smith 123 Any street, USA (555)547-1234 Survey Results: May I call you to discuss? Yes

Mul$‐Media How does it work?

Measure campaigns with captured Data and to gauge Success

Analyze captured Data to Learn and understand Effec$veness

Use analyzed Data to Improve subsequent campaigns

Measure Learn Improve

Mul$‐Media Typical Workflow Database

Triggered Customized Marke$ng or Direct Sales Call

Sales & Marke$ng

Triggered Alert to Sales & Marke$ng

Direct Marke$ng Campaign

Drives Recipient to PURL Landing pages Campaign Database Captures Response Programmed Triggers

Triggered Automated reply from system

Recipient Interac$on

Mul$‐Media Marke1ng Measurement A Significant Issue, of CMOs Polled: 90% believe the ability to measure marke$ng results is a significant priority 80% unhappy with their ability to measure market results 17% had a comprehensive marke$ng measurement system in place “If you believe you are here to drive revenue, then you beeer be able to measure it.”

– Larry McIntosh Sr. VP Corporate Marke$ng, McAfee

Sources: Renovate to Innovate, CMO Council

Mul$‐Media Summary The landscape is changing, we live in a mul$‐channel world.

PURLs integrate the power of Print, E‐mail and the Web to extend your marke$ng touch.

Coordina$on within channels is more effec$ve and delivers a more consistent message.

Campaign dashboard captures visits and interac$on in real $me.

Repor$ng Data closes the loop for true Database Marke$ng.