Scan Group Customer Profiling

Consumer SnapShot Presented by

"We drive client specific results by providing data, predic7ve analy7cs and database marke7ng solu7ons to deliver the most complete, independent and insigh;ul view of customers and prospects."

How to Get the Most Out of Your SnapShot™ SnapShot™ helps you understand your customers and how to find more just like them. In three simple steps, you can purchase a list of prospects in your trade area that look just like your best customers.

Step One: Review your SnapShot™ Profile Step Two: Run Your Count AKer you have reviewed the Profile, request a prospect count report. Please note that a SnapShot™ Profile is most accurate within 90 days. Once you submit your count report request you will receive your count report via email.

Step Three: Order your Data Review your count report and place your order. Your order will be fulfilled to your specifica7ons. Orders are typically completed within hours.

2

Who are my customers?

Customers Records Uploaded Total Records Matched Unique Records Matched

86,145 57,870 57,856 67%

Match Rate

Your customers are most highly concentrated in these demographic segments

Demographic Region Home Ownership Dwelling Type Median Home Value Gender Direct Mail Responder Marital Status Length of Residence Age Length of Residence

Value/Range

Percent

South Atlantic Definite owner Single $50K - $100K Male Double/Multiple Married 4 to 5 Years 35-44 Years Old 6 to 7 Years

100% 66% 64% 60% 53% 48% 37% 35% 30% 22%

3

Who are my best prospects?

SnapShot determines the best prospects in your trade area based on the characteris1cs of your customer’s profile Defined Trade Area Total Prospects

Recommended Prospects Premium Select Targets

318,526

Preferred Select Targets

354,255

Prospects with Highest Sta1s1cal Similarity to Exis1ng Customers Approx. Top 5% of Prospects

Prospects with Sta1s1cal Similarity to Exis1ng Customers, except Premium Approx. Next Top 5% of Prospects

Select Targets

Prospects with Moderate Sta1s1cal Similarity to Exis1ng Customers, except Premium and Preferred Approx. Next Top 10% of Prospects

6,417,089

631,323

Records from the select target groups are available.

The actual number of records available In each group may differ slightly due to file updates and adjustments.

4

Demographic Overview These demographic elements have been analyzed individually and the results are presented in subsequent pages. Values/ranges that consEtute at least 1% of your customer base are included in the tables and those with penetraEon indexes of 120 or higher are shaded in yellow. For demographic aIributes having more than 8 categories, only the top 8 categories will be illustrated.

PenetraEon indexes are an indicaEon of your trade area market penetraEon for that specific aIribute. Using 100 as the average, indexes greater than 100 indicate that you are aIracEng more of that aIribute than what might otherwise be expected. That could be an indicaEon that you are parEcularly successful at aIracEng that market aIribute. However, it can also mean that your trade area market potenEal for that aIribute is diminishing.

Conversely indexes less than 100 indicate that you are aIracEng less of that aIribute than what might otherwise be expected. That could be an indicaEon your trade area market potenEal for that aIribute represents a real opportunity for you.

• Region • Gender • Age • Household Income • Median Home Value • Scan Group Wealth Score • Household Type • Length of Residence

• Dwelling Type • Home Ownership • Marital Status • Number of Children (if Present) • Direct Mail Responder • eConsumer Score • Interests • Equifax SuperNiche Group 5

Region

Regions consist of the following: Mountain: AZ, CO, ID, MT, NV, NM, UT, & WY Pacific: AK, CA, HI, OR, & WA East North Central: IL, IN, OH, MI, & WI West North Central: IA, KS, MN, MO, NE, ND, & SD East South Central: AL, KY, MS, & TN South Atlan7c: DE, FL, GA, MD, NC, SC, VA, DC, & WV West South Central: AR, LA, OK, & TX Middle Atlan7c: NJ, NY, & PA New England: CT, ME, MA, NH, RI, & VT

Region F ‐ South Atlan7c

Customer Count 57,856

Customer Percent 100%

Prospect Count 10,565,086

Prospect Percent 100%

PenetraHon Index 100

6

Gender

Gender

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

M ‐ Male

30,399

53%

5,045,703

48%

110

F ‐ Female

26,271

45%

5,175,578

49%

93

7

Age

Age

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

3 ‐ 35‐44 Years Old

17,154

30%

2,363,084

22%

133

4 ‐ 45‐54 Years Old

12,334

21%

2,316,596

22%

97

2 ‐ 25‐34 Years Old

10,494

18%

935,443

9%

205

5 ‐ 55‐64 Years Old

7,042

12%

2,058,353

19%

62

6 ‐ 65‐74 Years Old

6,169

11%

1,619,477

15%

70

7 ‐ 75+ Years Old

3,372

6%

1,142,542

11%

54

1 ‐ 18‐24 Years Old

1,291

2%

129,591

1%

182

8

Household Income

Household Income

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

6 ‐ 50,000 ‐ 74,999

10,779

19%

2,049,156

19%

96

1 ‐ Under 15,000

9,680

17%

1,142,643

11%

155

3 ‐ 20,000 ‐ 29,999

8,240

14%

1,020,164

10%

148

4 ‐ 30,000 ‐ 39,999

7,620

13%

1,052,333

10%

132

5 ‐ 40,000 ‐ 49,999

6,039

10%

933,483

9%

118

7 ‐ 75,000 ‐ 99,999

5,451

9%

1,454,343

14%

68

2 ‐ 15,000 ‐ 19,999

4,240

7%

514,802

5%

150

8 ‐ 100,000 ‐ 124,999

2,572

4%

856,975

8%

55

9

Median Home Value

Median Home Value

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

B ‐ $50K ‐ $100K

34,931

60%

4,570,079

43%

140

C ‐ $100K ‐ $150K

12,503

22%

3,212,305

30%

71

D ‐ $150K ‐ $200K

3,927

7%

1,357,426

13%

53

A ‐ Under $50K

2,637

5%

266,112

3%

181

E ‐ $200K ‐ $250K

1,511

3%

460,882

4%

60

F ‐ $250K ‐ $300K

572

1%

223,902

2%

47

H ‐ $350K ‐ $400K

312

1%

121,029

1%

47

10

Wealth Score

Wealth Score

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

5

7,736

13%

984,651

9%

143

4

7,536

13%

885,466

8%

155

6

7,055

12%

1,082,429

10%

119

3

6,740

12%

760,202

7%

162

7

6,023

10%

1,178,684

11%

93

8

4,881

8%

1,252,506

12%

71

2

4,538

8%

640,090

6%

129

9

3,888

7%

1,279,746

12%

55

11

Household Type

Household Type

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

14 ‐ One adult (female) and NO children

9,016

16%

1,427,047

14%

115

04 ‐ Two adults (married unknown) and children

8,068

14%

1,435,184

14%

103

06 ‐ Male with other adults and NO children

6,114

11%

1,221,769

12%

91

12 ‐ One adult (male) and NO children

5,530

10%

1,291,286

12%

78

02 ‐ Married (husband and wife) with NO children

4,958

9%

2,369,108

22%

38

08 ‐ Female with other adults and NO children

4,772

8%

759,310

7%

115

13 ‐ One adult (female) and children

4,174

7%

137,026

1%

556

03 ‐ Two adults (married unknown) and children

4,167

7%

309,775

3%

246

12

Length of Residence

Length of Residence

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

D ‐ 4 to 5 Years

20,254

35%

1,580,036

15%

234

E ‐ 6 to 7 Years

12,856

22%

1,167,055

11%

201

C ‐ 3 Years

9,040

16%

816,402

8%

202

F ‐ 8 to 10 Years

5,506

10%

1,564,444

15%

64

B ‐ 2 Years

4,422

8%

807,011

8%

100

G ‐ 11 to 14 Years

1,899

3%

1,301,340

12%

27

370

1%

268,088

3%

25

H ‐ 15+ Years

13

Dwelling Type

Dwelling Type

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

1 ‐ Single

36,828

64%

8,213,012

78%

82

6 ‐ MulH‐Family 10+ units with apt no

11,600

20%

1,111,966

11%

190

3 ‐ Mul7‐Family less than 5 units no apt no

5,415

9%

845,029

8%

117

4 ‐ MulH‐Family 5‐9 units with apt no

2,274

4%

201,527

2%

206

2 ‐ MulH‐Family less than 5 units with apt no

1,705

3%

180,017

2%

173

14

Home Ownership

Home Ownership

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

4 ‐ Definite owner

38,376

66%

8,204,818

78%

85

1 ‐ Definite renter

3,241

6%

172,203

2%

344

2 ‐ Probable renter

1,535

3%

95,252

1%

294

3 ‐ Probable owner

733

1%

174,535

2%

77

15

Marital Status

Marital Status

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

1 ‐ Married

21,185

37%

4,721,631

45%

82

2 ‐ Single

11,286

20%

1,289,803

12%

160

446

1%

33,243

0%

245

3 ‐ Divorced/Separated

16

Number of Children (if Present)

Number of Children (if Present) 1 ‐ 1 Child

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

11,017

19%

1,080,278

10%

186

2 ‐ 2 Children

4,505

8%

455,330

4%

181

3 ‐ 3 Children

1,972

3%

197,227

2%

183

4 ‐ 4 Children

890

2%

108,814

1%

149

17

Direct Mail Responder

Direct Mail Responder 2 ‐ Double/Mul7ple 1 ‐ Single

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

27,569

48%

5,847,783

55%

86

7,261

13%

1,187,500

11%

112

18

eConsumer Score

eConsumer Score

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

3

7,422

13%

751,373

7%

180

5

6,738

12%

978,291

9%

126

2

6,716

12%

789,138

7%

155

9

5,938

10%

991,785

9%

109

6

5,830

10%

1,019,226

10%

104

7

4,383

8%

1,071,605

10%

75

4

4,223

7%

755,051

7%

102

10

3,477

6%

1,113,852

11%

57

19

Interests

Interests

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

Fitness

2,557

4%

795,954

8%

59

Domes7c

2,162

4%

782,052

7%

50

Good Life

1,511

3%

548,584

5%

50

DIY

1,460

3%

420,613

4%

63

Technology

1,250

2%

388,419

4%

59

Cultural

1,239

2%

486,662

5%

46

Athle7c

1,202

2%

443,975

4%

49

Blue Chip

1,056

2%

383,623

4%

50

20

Interest Descrip7ons Fitness Physical Fitness, Exercise, Running, Jogging, Walking, Health, Natural Foods Domestic Sewing, Knitting, Crafts, Gourmet Cooking, Fine Foods, Gardening, Home Workshop, Reading Good Life Fine Foods, Natural Foods, Fashion Clothing, Decorating, Foreign Travel DIY Automotive, Work, CB Radio, Home Workshop, Motorcycling, Electronics, RV’s Technology Stereo, Photography, Electronics, Home Video Recording, Home Video Games New Technology, PC’s Cultural Art, Antique Collecting, Collections, Crafts Cultural, Arts Events, Foreign Travel Athletic Exercise, Running, Fitness, Diet Concerns, Sporting, Hiking, Baseball, Basketball Blue Chip Stock, Bond Investments, Real Estate Investment Activities, Self-Improvement

21

Equifax SuperNiche Group

Equifax SuperNiche Group

Customer Count

Customer Percent

Prospect Count

Prospect Percent

PenetraHon Index

K ‐ Kiddie Kastles

8,118

14%

1,313,180

12%

113

Q ‐ Quiet Homebodies

5,810

10%

805,997

8%

132

V ‐ Very Spartan

3,512

6%

564,714

5%

114

O ‐ Oodles of Offspring

3,485

6%

149,761

1%

425

M ‐ Mid‐Life Munchkins

3,382

6%

855,711

8%

72

R ‐ Rocky Road

3,375

6%

389,521

4%

158

P ‐ Parks, Parts & Prayers

3,303

6%

235,411

2%

256

D ‐ Diamonds‐To‐Go

2,886

5%

1,017,675

10%

52

22

Equifax SuperNiche Group Descrip7ons Kiddie Kastles Kiddie Kastles account for about 11.9% of all Niches Households. Around 43 years old, they have an annual income of about $73,000. Consisting mostly of homeowners, this group has children, are white-collar with college educations and are mail responsive. This group has a strong interest in fitness and outdoor activities.

Quiet Homebodies Representing about 9.2% of Niches Households, Quiet Homebodies are homeowners and about half of them have children. With an average age of 43 and a combined income of $55,000, they are considered to still be highly mobile. Jobs within this group are mostly clerical or blue collar. A majority are high school educated and may still be students. Most of their interests revolve around collectibles, personal computers, and moneymaking opportunities. These households like pets, outdoor sports, cooking, and gardening.

Very Spartan This group represents a sizable 7.2% of Niches Households with an average head of household age of 37 years. This is a highly mobile group with no children. They prefer to primarily rent a property for flexibility reasons and most have a high school education. Blue-collar jobs give them an average household income of $26,000. Electronics, computers, audio, and sweepstakes are what they are interested in as well as automotive work, home improvement, and video games.

Oodles of Offspring This group populated lower income levels with an average of $ 36,000 per household with children. The head of household is on average 28 years of age and is a high school graduate. They represent 2.1% of Niches Households. Most Oodles of Offspring hold blue collar jobs and rent or own property with a low home values. Their interests are mostly in personal computers, electronics, and the internet. This group is also interested in investing, domestic travel, camping and fashion clothing.

Mid-Life Munchkins This mature group has a median age of 55, and a median household income of approximately $71,000. Making up 6.1% of Niches Households, Mid-Life Munchkins are known to have children and/or grandchildren in the home and are homeowners who have long lengths of residence. They are known to have pets, travel for business and invest in charities.

23

Equifax SuperNiche Group Descrip7ons (con7nued) Rocky Road The Rocky Road group are mid road stragglers. They have no children and more than half of this group rents property. On average the head of household is 44 and completed a high school education. They represent 5.3% of Niches Households. Their blue collar job earns them on average $40,000 per household. In free time, home remodeling, camping, fishing and gardening is what Rocky Road wants to explore. They are also interested in automotive work, the internet, music and self improvement.

Parks, Parts & Prayers This group has children present in the household. On average this household earns $31,000 and the head is about 38 years of age, some of which are single parents. They represent 2.7% of Niches Households. This group is characterized by high mobility despite homeownership with members who hold blue collar jobs and are high school educated. Their main areas of interest are video cameras, computers, music, automotive work and fashion clothing. They are also interested in outdoor activities, fitness and often are cat owners.

Diamonds-To-Go Representing about 5.7% of Niches Households, the Diamonds to Go group are mostly homeowners with high home values, white-collar families with children. They have an average income of $123,000, with the average age of head around 48. It seems they enjoy the good life, with having multiple credit cards, and have an interest in home furnishings, stocks, computers, gourmet cooking, gardening and travel.

24

and

"We drive client specific results by providing data, predic7ve analy7cs and database marke7ng solu7ons to deliver the most complete, independent and insigh;ul view of customers and prospects."

25 CORPORATE HEADQUARTERS W222 N625 Cheaney Drive, Waukesha, WI 53186 • P(262) 521‐1365 • F(262) 521‐3265 • www.scangroup.net