Scan Group Technology Marketing

Powerful New Technology Tools

Trying to attract new business has always been an elusive challenge. But today, more and more companies are discovering the solid success potential of new marketing technologies like 1to1 Marketing, Web-to-Print (W2P) and PURLs. You’ll see greater response, lead generation and ultimately, more sales and profits when you include these new marketing techniques into your sales arsenal. Together, with aggressive customer data collection, targeted, relevant messages and unique, creative advertising concepts, you’ll find the success and the profits you seek.

1to1 Marketing What is it?

Targeting and customizing your marketing approach with personalized, relevant messages to start conversations, build relationships and increase response and revenue.

How does it work?

• Gather and build a file of customer data.

• Target your marketing approach with the right message to the right person at the right time.

• Enrich data by appending information from third-party databases for demographics, lifestyle, and life stages.

• “Clean” your data to remove incorrect portions and utilize implicit information for greater success.

• Start simple, and use an “evolutionary path” of market segmented data to personalize your messages and make them more “relevant” • Carry your “relevant” message further with microsegmentation, individualized needs and triggered response for greatest success.

Multi-Media Marketing What is it?

Integrate multiple media outlets using PURLs to combine the power of Print, E-mail and the Web into one dynamic interactive campaign. Internet-based campaign dashboard captures valuable feedback and access reporting in real time to close the loop for true database marketing insight and increased opportunities.

How does it work?

• Attract clients and prospects to your campaign dashboard with 1to1 direct marketing.

• Interact to learn insight and gather valuable client feedback.

• React with relevant follow up marketing.

• Access campaign dashboard to monitor campaign progress

and generate actionable reports.

• Analyze data to understand trends and relevant client

and prospect information.

Web-to-Print (W2P) What is it?

An online catalog that saves time, money and effort by streamlining the ordering process, centralizing print procurement and expediting distribution. Maintains brand and legal compliance, reduces waste with Print On-Demand, manages costs, orders, approvals and fulfillment with robust and flexible administration and reporting.

How does it work?

• Log on to personalized W2P website • Choose region, department or product category • Choose product and quantity • Configure and customize product, as applicable • Review shopping cart, manage billing, shipping and

check out • Receive order confirmation and quick delivery

Todd R. Thompson Director of Digital Development, The Scan Group, Inc.

Todd Thompson is an industry-recognized expert in the development and integration of 1to1 and customized digital solutions, project planning and management for business and marketing communications.

Utilizing multi-channel marketing options, W2P stores and data management, Todd works with clients to create, manage and facilitate cost-effective and results-driven programs including: • Variable Data Digital Printing • Short Run Static Digital Printing • Database Marketing • Database Management • Traditional Pre Press, Printing & Publishing • Multi-Media Marketing and PURLs

Todays powerful technology tools allow us to communicate like never before, integrating the art of marketing, design and data.

By taking the time to understand, implement and execute these elements you can incorporate a whole new dynamic for yourself and your clients.

Together these new techniques: • Provide the ability to speak direct to a segment

and individual.

• Provide the ability to integrate multiple channels.

• Provide the ability to measure and learn.

• Provide the ability to reduce cost, streamline workflow and reduce waste.

• Provide the ability to increase response and revenues.

• Provide the ability to build business for you and your clients.

Corporate Headquarters (262) 521-1365 W222 N625 Cheaney Dr. Waukesha, WI 53186 www.ScanGroup.net

Todd R. Thompson Director of Digital Development

thompson@scangroup.net