ThaiSwedenReview - May 2015

www.swecham.com

Magazine for Thai-Swedish Chamber of Commerce

Strengthening Connections

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CONTENTS FOREWORD 6 Foreword by the President Message by Mr. Jan Eriksson ARTICLES 8 Thainess

10 Thai-Swedish Chamber of Commerce Annual General Meeting 2015

12 Strengthening Connections

16 Professor Roy Andersson and the growing Campus Southeast Asia

20 SAAB transfers knowledge and skills to Thailand

22 KTH Alumni Chapter in Thailand

24 At Tetra Pak, Innovation Creates Value: World’s first fully renewable package available globally after successful introduction

26 Swedish consumer retail start-up Ash overcomes hurdles

30 Meet Swecham’s new Corporate Sponsors

34 One Rembrandt... two Swedes

36 AD Asia Consulting on the Rise within Real Estate

TSCC Directory 38 Chamber Location Map / Embassies and Consulates

39 Board of Governors

40 Honorary Member / Premium Members

48 Corporate Members

58 Individual Members

62 Student Members

63 Alphabetic Index on All Members ABOUT TSCC

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Thai-Swedish Chamber of Commerce

Cover Strengthening connections: Thai-Swedish Chamber of Commerce is actively promoting the increasing student

exchange between universities in Sweden and in Thailand.

Publisher Scandinavian Publishing Company Limited. 211 Soi Prasert-Manukitch 29, Prasert-Manukitch Road,

Chorakaebua Ladprao, Bangkok 10230, Thailand

Tel: +66 (0) 2943 7166 Fax: +66 (0) 2943 7169 E-mail: gregers@scandmedia.com

Thai Swedish Chamber of Commerce

34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail: contact@swecham.com

Editorial Committee Christer Nilsson, Joakim Persson, Peter Björk - tsr@swecham.com

Managing Editor Gregers Møller, gregers@scandmedia.com

Advertising Finn Balslev, finn@scandmedia.com

Joakim Persson, Joakim@scandmedia.com

Graphic Designer Peerapol Meesuwan, peerapol@scandmedia.com

Printing Inthanon Interprint Co., Ltd.

Foreword

Welcome to the

Thai-Sweden Review Message by Jan Eriksson President Thai-Swedish Chamber of Commerce

Dear Members, TSCC’s Thai Sweden Review once again serves you with an exhaustive edition, this time focusing on education!

Within this segment the Chamber has a growing interest in the form of an increasing number of corporate members, including several prominent Swedish universities that are seriously staking on Thailand and the region!

This sector has turned important for us, where the interaction between Sweden and Thailand is an obvious feature and where education also means business and also contributes to the continued success for our corporate members: students doing thesis work out at companies and contributing to improvements and business success; and students gaining the skills and international experience much sought after by these corporations/businesses.

For young Swedes Thailand is clearly attractive in this regard, as a destination (compared to the rest of the world’s many choices) and what can be offered within internships and education – including key contribution from the Chamber.

Read how TSCC is building up a critical mass within education, with the new Bangkok alumni of the Royal Institute of Technology (KTH) recently launched, and Jönköping’s School of Engineering’s expansion of their ‘Campus Southeast Asia’.

The business startup case Ash is also among the interesting stories. Ash was set up by Swedish entrepreneurs here in 2009 as a marketing, distribution and retail company selling Swedish fashion accessories such as TRIWA watches and Urbanears headphones. The first Ash retail store opened in Bangkok 2012 while own distribution channels have ensured that its products are on display in more than 500 stores in Thailand and Singapore. No small feat in two of the most competitive retail markets in the world, where Swedish entries usually are big and raised in Sweden when they take the dive. Ash however is a Swede born in Thailand!

This issue of our magazine is finalised just before our Swedish National Day dinner party on the 6 June at Radisson Blu Plaza Bangkok. I am sure you who attended, enjoyed the Swedish-inspired food, humour, dance and music!

I wish all of you a wonderful summer break, be it here in Thailand or back home in Sweden. The chamber is back with new events in September!

Jan Eriksson, President

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The cab structure of the new Volvo FH is designed from scratch. The result? The safest cab we’ve ever built. You’d have a good chance of surviving a collision with a stationary object – even at 80 km/h. We know because we subjected it to the Swedish Impact Test, the toughest there is. It had to withstand 17 tons of pressure on the roof and 29.4 kJ of impact to rear and A-pillars. But a sturdy construction is not much good if you’re struck by a flying object inside the cab. That’s why we crash tested the fittings, too, over and over again.

Thainess that Swedish interest in Thailand is still strong or is it shifting towards other destinations?

Statistics show a slight decline in visitors from Sweden. We believe it is because of the structure of the trips. Our tourists are looking for something else than beaches now. We can also see that right now Swedes tend to take shorter destination trips within Europe, to Spain and the Canary islands.

“Thainess” Tourism Authority of Thailand’s new concept to attract Scandinavian tourists back to Thailand

By Andrea Hessmo

A

fter decades of successful Nordic tourism to Thailand’s paradise beaches, it’s easy for us Scandinavians to believe that we know the country well and that we have seen it all. But the reality is that most tourists have only seen the surface of what this culturally rich and multifaceted country has to offer.

Tourism to Thailand from Scandinavia as well as from the Baltic states is officially managed by the Tourism Authority of Thailand in Stockholm.

The office in the Swedish capital was recently awarded the Grand Travel Award (GTA) in Oslo, Norway, in the category “The best tourist office.”

Meet Pakkanan Winijchai, the recently appointed Director of the office in Stockholm for a chat on new strategies for the Nordic market.

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Congratulations for winning the GTA award. Could you please tell us about the background to this prize.

We are honoured to receive this award.

Three directors before me have worked hard for it and earned it. This is the first time this prize was awarded outside of Norway.

Here in Stockholm we work closely with travel agents and operators to promote Thailand as a tourist destination. We have a long relationship with all the travel agencies and all the tour operators who voted for us. We help them with information and we work with them to create packages for their clients as well as on joint advertising and promotion.

Thailand is an established and popular holiday-destination for many Swedes. Would you say

You are now launching a campaign ”Discover Thainess” in response to this as a new way to promote Thailand. What exactly is Thainess?

Thainess is the way of life of Thai people, it’s our culture, the variety of festivals, Thai food and cooking as well as Thai boxing which is very popular in Scandinavia as fitness exercise.

Thailand has mostly been known for its sandy beaches. For repeating visitors we now want to offer them a new angle focusing more on Thai culture and way of life. We launched “Discover Thainess” just now in January 2014 in Bangkok and we are currently in talks with our new pr firm on how to expose Thailand to the new leisure market.

This means active holiday packages that involve meditation, spa & wellness and activities such as golf, bicycle, mountains and rock climbing.

Thailand is still an affordable destination and repeating visitors spend less and less so we are also looking for a new segment of first time travellers.

How do you find living in Stockholm?

I arrived in Stockholm in August 2014 and will be staying for four years. I think the people are very nice and friendly, the city is beautiful and the quality of life is very good. I feel safe here with my son.

Also, I’m learning the Swedish motto: there is no bad weather just bad clothes.

What do you miss from home?

Thai food! Back home I didn’t have to cook whereas here I have to. Some of the Thai restaurants in Stockholm have to adjust the taste to the local Swedish tongue. But luckily, if we tell them to make it really Thai they do it.

What are your general plans for the future?

I’m new here and I want to keep it up to people’s expectations. We really would like to make Thailand the dream destination again. We want to make a come back with our new angles that we have on offer.

Thai-Swedish Chamber of Commerce Annual General Meeting 2015

Thai-Swedish

Chamber of Commerce Annual General Meeting 2015 Text and photos: Joakim Persson

T

he 2015 edition of the Annual General Meeting of the Thai-Swedish Chamber of Commerce (TSCC) was held, traditionally at Sheraton Grande Sukhumvit in Bangkok on On Thursday 26 February 2015. The AGM saw two veterans within TSCC, in particular Worachai Bhicharnchitr, resigning after 25 years of service! Worachai is the only Governor of the Board that have served the Chamber since its inception.

Kenneth Radencrantz also resigned after a many years of service, mainly due to retiring back Sweden, where he and his wife will spend a larger part of the year onwards.

Jan Eriksson (Spica), Hakan Alm (Vision House), Lars Andersson (Capaciton) were resigning and running for re-election. Anders Olsson (MDVAColor) and Joakim Persson (ScandMedia) were nominated as new Governors to the Board. These were all elected by the AGM with a big majority along with Bjรถrn Richardsson (Oakwood Residence), Christer Nilsson (Media

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President Jan Eriksson reported on the Chamber Strategy, which includes having established working committees within the Board.

TSCC - Thai Swedish Chamber of Commerce

Partner), Dan-Åke Enstedt (Saab Asia Pacific), Eric Hallin (Rembrandt Hotel & Towers), Fredrik Bergman (Diakrit), Jacques Michel (Volvo Group), Johan Nordqvist (Amadeus), Lars Svensson (Oriflame Cosmetics) and Sutti Manokitjarunman (Elextrolux Thailand).

The Chamber reported on the Activities and Events from the past year.

Many events were co-organised with the Nordic chamber partners, as well as other international Chambers in Thailand in order to offer more quality events on a win-win basis.

“Increased co-operation gives more for less,” Director Peter Bjork reported.

The most important event during 2014 had been the celebration of TSCC’s 25 Years Anniversary with a 3-day exhibition and a gala dinner, which had taken up most of the resources in terms of planning and execution as the main activity during the year. TSCC needs to have such a big project each year in order keep up the revenue stream needed, the AGM was told.

President Jan Eriksson (also re-

elected as such by the new Board) reported on the Chamber Strategy, which includes having established working committees within the Board.

Chairman of each is a Board member.

TSCC is also a member of Board of Trade Lobbying activities take place both directly and indirectly. Indirectly TSCC is involved through JFCCT, various committees and EABC. “Sweden is rather well represented,” commented Jan Eriksson.

He underlined what TSCC spends a lot of time in these groups and also in connection with the other foreign chambers.

Directly TSCC communicates with the Thai Government and public institutions in Thailand.

Among the things the Chairman mentioned from these activities was the interest of Thailand’s current government to simplify things for foreigners working here. A result is that the 90 days reporting will soon become electronic.

The AGM continued reporting, and commenting, on the balance sheet and financial result for the year and with a comparison with previous year, plus forecasting. The Chairman said that the Chamber had set up some KPIs with includes getting more members as one driving force.

In 2014 TSCC had 120 members, of which 43 were individuals, 58 corporate and 19 Premium members.

Membership income increased year by year.

Following on the AGM, TSCC members and guests enjoyed a Dinner with, traditionally, a special Guest Speaker for the Dinner, this year Dr. Don Nakornthab, Director of Macroeconomic Policy Office, Bank of Thailand.

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Strengthening Connections

Agreement of KTH Thailand Alumni signed by the KTH President in conjunction with the TSCC 25 Years exhibition at CentralWorld, Bangkok.

STRENGTHENING CONNECTIONS TSCC instrumental in strengthening connections between universities and corporations.

By Joakim Persson

T

he Thai-Swedish Chamber of Commerce (TSCC) is seeing a new dawn for universities as members, not least among Swedish education institutions who are making inroads into Thailand and Southeast-Asia, in line with demands among large Swedish universities to offer students an international stint as part of their studies.

The corporations are increasingly requiring graduates groomed in the challenges of international business, as these are by nature operating overseas since long, and with growth and investment expected to be very high in Asia in the next fifteen years to come, at least. The Swedish industries and business sector increasingly need to prepare themselves for opportunities

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and needs over here. As a region with strong potential it is also attractive for Swedish exchange studies, apprenticeship and thesis work. Equally, Swedish higher education, increasingly appeals to Thai students as a strong choice with its high quality rankings, despite the discouraging change that tuition fees are no longer free for foreign non-European students in Sweden.

Within this TSCC can play a role, and is already providing assistance to KTH Royal Institute of Technology and Jönköping University’s School of Engineering each year in connecting with the Chamber’s many Swedish corporate members.

Peter Björk, the Executive Director at TSCC has been driving this forward, as the Chamber is staking on

strengthening this sector further as part of its activities and member portfolio.

“I think it has to do with my personal connections but I hope we have established this within the Chamber so that it can continue independently. And it’s good for us to be involved in the education sector.

Because education is also business – in particular over here,” says the Executive Director.

“I was much more active before I started as Executive Director, assisting Swedish universities and Thais to connect. And we made programmes and prepared well over 300 Thai students.

This is much less now but I still have all the contacts, and I’m interested in this.

So we are trying to utilize these contacts within TSCC as a base.”

TSCC - Thai Swedish Chamber of Commerce

Celebrating the signing of the Chapter Agreement of KTH Thailand Alumni during an event held at CentralWorld, Bangkok.

“If we go back a few years, there was no university as member, and only some intern on and off. Since I had worked a bit before with KTH Royal Institute of Technology in Stockholm, and some Thai universities, and then with Jiraya Chanchon, now our Project Manager, who came from studies in Uppsala and did her internship we found some kind of critical mass in terms of academic, university and student contacts. Then we got started.”

“KTH was first, then Borås University joined as a member, followed

by AIT (Asian Institute of Technology) who had a Swedish Professor as President, Dr. Said Irandoust. Then everything came together and suddenly gave us a critical mass and some members. That’s how it began.”

“KTH has been present here in Thailand, and in Singapore not least, for a long time, but they do not have many Swedish students in Thailand yet. They have a strong exchange of students with Singapore. They have started an Alumni chapter in Bangkok last fall.”

“KTH have collaboration with the universities Kasetsart, Chulalongkorn and Khon Kaen. And before they were partnering up with AIT. They have student and teacher exchange. To develop joint education programmes is the next step,” says Jiraya.

Connecting to the 25th anniversary celebration of Thai-Swedish Chamber of Commerce in 2014 where KTH joined the Exhibition, Professor Anders Hult, Director of International Affairs for Southeast Asia, KTH-Royal Institute

of Technology, Sweden, along with his attendants visited Chulalongkorn University and Kasetsart to discuss about collaboration expansion and to visit campus attractions.

The most recent Swedish university having joined TSCC is Jönköping University and its School of Engineering (see also separate story).

“Jönköping seem to be very positive, and their whole management see this Thailand effort as part of their Asia strategy. So that’s really great, and we have become a kind of partner to them, since our member companies can offer places for their students,” says Peter.

Jönköping participated as exhibitor at the 25 Years Anniversary ‘Beyond Innovation’ event at CentralWorld and

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Strengthening Connections

Jönköping University is a new TSCC member targeting Asia, here participating in the 25 Years Anniversary exhibition ‘Beyond Innovation’ in 2014 at CentralWorld.

could, by doing so, get face-to-face connections with most key Swedish companies with presence in Thailand and being TSCC members.

And their annual Swedish exchange students get an introduction by the Chamber.

“Around 20 students came to visit us at the Chamber and were informed about Thailand, and almost all became

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members for a subvention price, so they can partake in all events, if they would want to,” tells Jiraya.

Jönköping’s example to pick Bangkok as its Asian hub is a telling example that the region is earning increased attention from Swedish educational institutes, and can be a leading example for more to come.

“I think there should be room for

more universities; the business schools and technical universities. They could become members and use that as a gateway to establish contacts and find students. They do their traditional exchange student partnerships but this comes and goes. If we could get a few more universities we could also do more for them as a group, in the form of services and initiatives,” says Peter.

He says TSCC has some natural contacts that they are nurturing.

From among the Jönköping students one has also done his internship at TSCC, where an in-depth members survey has been performed, which will hopefully lead to valuable insights for the Chamber about its future direction, based on recommendations and comments from the members that were interviewed.

Also, TSCC decided two years ago to launch a scholarship project, where a few member companies sponsored Thais to study a Masters degree in Sweden. Two students were sent, to the universities in the cities of Västerås and Karlstad.

“They were sponsored to study for free, plus a flight ticket and visa costs covered,” explains Jiraya.

TSCC is aiming at another scholarship round next year in 2016.

Professor Roy Andersson and the growing Campus Southeast Asia

Professor Roy Andersson and the growing Campus Southeast Asia

Foreign exchange students from the multicultural Asian Institute of Technology (AIT) and students from Jönköping at AIT.

By Joakim Persson

J

önköping University, School of Engineering has already made itself known to many within TSCC by sending out Swedish exchange students to member companies for apprenticeship, or thesis work.

In addition during the spring of 2015 one of the internships was at the Thai-Swedish Chamber of Commerce itself, where Sebastian Norman Larsson had as task to make a more in-depth member survey to find out what companies and individual members want the Chamber to provide and focus on (to be reported to the Chamber). This, at the same time gave Jönköping University a chance to create awareness about their concept, with the opportunities for apprenticeships and students doing thesis work within companies.

About 20 exchange students, and there are room for more, come to Bangkok from Jönköping each year, as part of the education Logistics & Management - Bachelor of Science in Industrial Engineering and Management.

They are in demand at companies, certainly much thanks to this specific education, which can be applied on most businesses.

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TSCC - Thai Swedish Chamber of Commerce

Roy Andersson, Jenny Bäckstrand and Head of Department Ingrid Wadskog visiting SAPA’s Executive Committee in Ho Chi Minh City, with the purpose to discuss thesis work and internships.

Professor Roy Andersson, in charge of ‘Campus Southeast Asia’, gives the background and insights about this education and their expansion plans and outlook for Thailand and the region.

Logistics & Management – industrial economy Roy is assistant professor at School of Engineering and did his Phd at Chalmers in Gothenburg and his area of research is within how to run companies, manage ups and downs and be resilient over time, and to study what factors make them survive.

“And those companies who are resilient are those who have been around for a long time on the market.”

He mentions a string of the familiar Swedish companies with global sales and operations.

In Thailand he also teaches a course at AIT, as guest professor.

The BA in Logistics & Management provides a profound knowledge of how industrial activity is built up, is led and can be developed. It combines business and technical understanding with an insight into human conditions, needs and limitations. Study is mainly focused on the industrial system, says the

description.

Logistics manufacturing systems, operations management as well as quality and work sciences are central subject areas. In addition, knowledge of organization, business, change, project work and leadership is gained.

“This engineering course is very broad,” says Roy. “It’s industrial economy and in that you have the soft part: company management, organizational etc. and the hardware: statistics and analysing data in order to lead and control.”

“You have logistics everywhere; at hotels, storage, groceries management etc. So we have had internship in a variety of places – one has even been on a resort, and another at a bar business.”

Gateway to Southeast-Asian growth market The campus in Southeast Asia is also telling for that this education fulfils a need among businesses.

“We have requests from the industry – our customers are the society at large but especially Swedish industry. And we asked ourselves: what are their demands? Answer: that the students become more internationalized, in line

with what most companies are today.”

“Then follows the question which area to focus on. And the destination must be attractive for students. So we thought of Thailand as being attractive for Swedes to travel to; it has a positive connotation. We assumed we would then get a strong interest among students wanting to go abroad, and also among teachers who can partake in education exchange.”

Also, it’s about Southeast Asia as a huge market that the Swedish companies have known about for a long time; they know one must be established here. And most other universities, by comparison, are running after China, Roy points out.

“And this area is more interesting, since the Southeast-Asia market is growing. This also gives a gateway; Swedish engineer students who have been here become more attractive on the job market back home after that, and they have been given a door-opener to this market.”

“We communicate this opportunity in Sweden when we market our education to prospect students, making them aware that they can be in our focus region Southeast Asia, but also

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Professor Roy Andersson and the growing Campus Southeast Asia

Roy Andersson and Sten Dellby, with Thai alumni promoting Jönköping University’s education offers.

Roy Andersson visits Electrolux’s business management with Anrea Bet in the forefront, in Rayong, to discuss thesis work and internships other countries. So one can for instance do the internship here and then the thesis in another country.”

There are partnerships with around 80 other countries.

“We collaborate with around 50 companies today of which most are members of the TSCC, so we work tightly with the Chamber. In fact we have fewer students than placements, which is a pleasant situation.”

But of course Jönköping University wants to cater to all companies wanting their students. It was though partaking in the TSCC ’Beyond Innovation’ expo, connecting to the 25 years anniversary

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of the Chamber, that its representatives managed to build even more connections with companies here and a consequence was that for the spring of 2015 the demand for students ended up higher than the supply. Two extra students came from Sweden in April only to do their internship in Thailand.

“We have three focus areas: internationalization, collaboration with companies, and research. Here we do two in one; internationalization and company collaboration.

“Research is the next step. Our research manager is looking at if we could do something with the companies

and possibly together, and also with the universities, resulting in research exchange.”

“In addition, we have discovered that certain companies may want to develop software, and we have software engineers too.”

Aside Asian Institute of Technology they started collaborating with Rangsit University with the expanded concept in Jönköping regarding civil engineering and architect studies.

“Maybe we can involve our whole university eventually, so it’ s also about expansion within the university, higher education, and expansion here.”

“We have run this campus for five years and in total we have had 100 students.”

“Four of these are working in Thailand, which shows that the programme is being successful.”

Students go here for six months and study half time and do their exam work or internship half time. So from January until June they are at the company 2-3 days a week and study or are at the university 2-3 times a week.

“The Second year students have the option to do internship and then study two courses at AIT or Rangsit University, at the same time as doing internship.

And in year three students can come back to do thesis work, which is on a higher level.

“Another success story is that the thesis work by two students at Volvo Trucks resulted in an improvement, with savings of around 30 – 40 per cent in one of their processes. We are talking millions of SEK in savings for the company! The students used the methods we had taught them, out in reality, and made a process more effective.”

Southeast-Asia expansion Next up in the expansion plans is Ho Chi Minh in Vietnam.

“A colleague of mine has been working there for two years, plus that we have a good collaboration with a university there – International University of Hoh Chi Min City.”

Then the Southeast Asia Campus is due to spread it wings to Singapore, Malaysia and Jakarta etc.

“We send about fives students to Nanyang Technological University, Singapore and the next step is to connect with the companies so we can do the same thing there. So in year 2017 we will launch there. And we hope to then be sending 50 students in total to these places per year.”

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SAAB transfers knowledge and skills to Thailand

SAAB transfers and skills to

“It has been fruitful for Saab.

We have learned how to adapt to other countries way of working and also got an insight of how the climate for example affects the aircraft and its parts which are knowledge that we can use to further develop the aircraft,” says Petri Falk.

Text: Anna Lindh Photo: Stefan Kalm

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I

n September 2013 the last of total 12 Gripen C/D fighter aircraft was delivered from the Swedish defence material organisation (FMV) to the Royal Thai Airforce (RTAF) Wing 7 in Surat Thani, Thailand.

Additional to the aircraft the contract included an extensive package with simulators, logistic support and education and training for the RTAF pilots and technicians. Sweden through Swedish Armed Forces, as subcontractors to FMV, also contributed

with a Gripen support group (included one field representative from SAAB) placed at Wing 7. A set up that has been proven fruitful both for RTAF and the Swedes involved.

Captain Jesper Segerlund from the Swedish Air Force have been involved in this training; “Our main task has been to share our experience and give advice,” Captain Segerlund says.

“We also actively support in the maintenance planning. It takes several

TSCC - Thai Swedish Chamber of Commerce

knowledge Thailand years to know how you best plan and prioritize, as well as to know how the maintenance chain works in Sweden.

Different spare parts take different time to replace or repair.”

Captain Segerlund has been a part of the support group for 8 months as a planning and logistic engineer.

Wing Commander Chareon Watanasrimongkol, Wing 7, has appreciated the Swedish presence.

“It is always nice to have the experts by your side when you work with a new system, especially a very complex one like Gripen,” Wing Commander Chareon Watanasrimongkol says.

“The biggest challenge in managing this is probably to know when to stop while it feels like you are learning new things every day,” he adds.

Approximately 80 persons from RTAF have during the years also conducted an almost one year long training course in Sweden at the Swedish Armed Forces Technical School (FMTS) in Halmstad combined with hands on practical experience out at the flotillas. One of them was Wing Commander Charoen Watanasrimongkol.

“I had a great time there. It was such a fruitful learning experience both for work and for life. The most important knowledge I brought back with me to Thailand was of course the knowledge about the aircraft. Additionally, the insight in Swedish culture and attitude was eye-opening and really good,” says Chareon Watanasrimongkol.

Petri Falk from Saab has been working with RTAF since the first aircraft was delivered, back then as a part of the support group and now as Senior Field Service Representative based in Sweden.

“I’m proud to have been a part of introducing a new air defense system in a country outside Sweden,” Petri Falk says.

“It feels great to see how well they perform today in the international exercises they conduct. You can really feel and hear from other that RTAF and Wing 7 also are proud over their new system. That gives me energy to continue my work and to further develop them.”

“The Swedish support group based here at Wing 7 has helped me a lot. I’ve not only received knowledge and experience from them, but also useful contacts to Sweden,” says Iyarat Wiputhanupong, Squadron leader and system engineer working with Gripen at Wing 7 here in a conversation with Petri Falk, from Saab and 1st Lt Lars Edfeldt from the Gripen support group.

Thailand has in two batches ordered an integrated air defense system from the Swedish government that additional to 12 Gripen C/D aircraft includes three Saab 340 aircraft (Two for surveillance and one for transport), tactical data links, RBS 15 and Sector Operations Centers.

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KTH Alumni Chapter in Thailand

KTH Alumni Chapter in Thailand KTH Thailand Alumni Chapter was launched in October 2014, consisting of a diverse group of alumni who meet professionally, academically and socially. Elsewhere in Asia, the Swedish KTH (The Royal Institute of Technology University) has for some time had an alumni Chapter in China while the one in Thailand and one in Indonesia arre brand new.

By Joakim Persson

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W

hen the new steering committee signed the Chapter Agreement of the KTH Thailand Alumni Chaoter already signed by the KTH President - forty guests came to participate in the exclusive event at Centara Grand in Central World. The launch was held in conjunction with the 25 Years anniversary exhibition by the ThaiSwedish Chamber of Commerce (TSCC).

This was preceded by (one year earlier in November 2013), a networking evening held together with TSCC, where KTH invited all alumni living in Thailand to attend at the Huntsmans Pub in Bangkok, where the KTH President also participated.

TSCC - Thai Swedish Chamber of Commerce

KTH Thailand Alumni Chapter’s steering committee signed the Chapter Agreement in October 2014.

This Chapter aims to promote KTH in the region and locally it offers networking opportunities for alumni living in Bangkok and the rest of Thailand. Activities are organised by the alumni in Bangkok as well as by the Alumni Office of KTH in Stockholm, Sweden.

The most recent such event took place on 20 April 2015 when the Embassy of Sweden in Bangkok hosted a meet and greet with KTH and its KTH Bangkok alumni where about twenty new and alumni and students attended.

This networking event allowed alumni to reconnect with each other and with KTH staff. Moreover, students going to Stockholm, in time for the autumn semester, got an opportunity to talk to the KTH alumni and exchange experiences, as well as getting some advice before moving to Sweden.

Personal experiences from previous Thai students in Sweden were the best advice the newcomers could get.

KTH representatives introduced the students to the university’s activities and answered questions from especially the new students regarding their future studies.

Lalita Siriboon, President of KTH Thailand Alumni Chapter introduced the alumni chapter and her experience of studying at KTH. Although her current career has nothing related to the academic degree from KTH (an M.Sc. in Real

Alumni event Swedish Embassy Residence.

Estate Management from School of Architecture and Built Environment) studying at KTH, said Lalita, is her golden key to opening the door of opportunity that provides new ways of viewing life, and a better understanding of herself.

“Furthermore, what better way t gain cultural insights, meet new friends and colleagues, and, at the same time, advance my academic and career goals than in a well-known university like KTH!” Lalita also presented what she is currently doing in her working time.

“My recent work is building my own path to a successful life. Last three years I built a small business offering tailor made clothing service for men and women and mass production service for fashion brands both in Thailand and overseas.”

“As an entrepreneur, the scope of responsibilities is endless but every step of this adventurous road is full of valuable experiences. Apart from working as a business owner, I am, since recently, also as a program team assistant for United Nations Environment Program (UNEP), Bangkok.

At UNEP, my job is heavily involved in data gathering and document management. Before setting up my own business and joining UNEP, I worked as a strategic planning manager for top domestic retail developers, including CPN Plc. And Siam Piwat Co.,Ltd.”

She also worked as a researcher and consultant and as an analyst for international firms. ”Studying at KTH has been an eyeopening experience as it has enriched my mind, pushed me to venture beyond my typical comfort zone, and fostered a curiosity for knowledge and the world itself,” was her conclusion she gave about the KTH studies.

For Thai students new to Sweden Lalita said that the KTH Alumni chapter in Thailand give advice about life in Stockholm and share their wonderful experiences at KTH with the prospective KTH students.

“Moreover, if requested, we promptly help them prepare well for their journey to the exciting opportunities and challenges that lie ahead.”

For the Thailand chapter activities she said that the alumni chapter serves to bring the spirit of KTH to Thailand. For the sake of a stronger alumni network, the chapter offers opportunities for KTH alumni living in Thailand to connect through social, intellectual and community events. At least two more events will be held during 2015.

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At Tetra Pak,Innovation Creates Value: World’s first fully renewable package available globally after successful introduction

Valio CEO Annikka Hurme and Tetra Pak CEO Dennis Jönsson, holding the bio-based Tetra Rex® carton

The 100% renewable package can be identified by the words “Tetra Rex® Bio-based” printed on the gable of the package.

At Tetra Pak, Innovation Creates Value:

World’s first fully renewable package available globally after successful introduction

F

ollowing its successful introduction with Finnish dairy Valio, the world’s first fully renewable package, Tetra Rex® Bio-based, is now being rolled out to Tetra Pak customers worldwide.

The package, Tetra Rex® Biobased, is manufactured solely from a combination of plastics derived from plants and paperboard. It marks a world first, and signals an important milestone in Tetra Pak’s long-stated commitment to drive ever-stronger environmental performance across all parts of its portfolio and operations.

“Valio is committed to increasing

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the share of renewable resources in its packaging material. We share a common vision of innovation and environmental responsibility with Tetra Pak and we are proud to be the first in the world to make our products available in a fully renewable carton package,” says Elli Siltala, Marketing Director at Valio.

In Tetra Rex Bio-based cartons, the low density polyethylene used to create the laminate film for the packaging material and the neck of the opening, together with the high density polyethylene used for the cap, are all derived from sugar cane. These plastics, like the Forest Stewardship CouncilTM (FSCTM) certified paperboard, are

traceable to their origins.

Valio has been selling its Valio Eila® brand of lactose free semi-skimmed milk drink in Tetra Rex Bio-based for the past three months and now plans to use the fully renewable package for some other products in their range. At the same time, the company has also decided to use Tetra Pak’s 100% bio based closures for all their gable-top packages.

Tetra Rex Bio-based recently scooped a Gold Award at the Pro2Pac Excellence Awards in the UK for being the world’s first carton made entirely from plant-based, renewable packaging materials.

TSCC - Thai Swedish Chamber of Commerce

Our journey towards 100% renewable packaging - a summary:

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Swedish consumer retail start-up Ash overcomes hurdles

Swedish consum start-up Ash overcomes

By Joakim Persson

R

eaders may not necessarily know of Coloud, Molami, TRIWA and Urbanears but these are all Swedish brands available to purchase on the market in Thailand, within so called functional fashion accessories - eyewear, headphones and watches. And they have been brought into Thailand and are being promoted here by a Swedishowned company called Ash (an acronym for the first letter in the first name of the trio of Swedes who started it).

This marketing, distribution and retail company set up from scratch in Thailand (in 2009) shares insights from the retail consumer market, evidently including the need to have a strong focus, staying one’s course and quite a big chunk of sensitivity combined with an ounce of luck to gain entrance, plus of course hard work to accomplish the door-openers needed. It is safe to say that Ash has made it and survived some really tough times since the start.

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Breaking through during hard times in Thailand, Ash is on course for continued growth during 2015, having achieved a big milestone in 2012 when the first Ash retail store opened its doors. Having products on the shelves in 500+ stores/ locations in Singapore and Thailand is another achievement.

Outgoing Managing Director Hermine Bonde (who moved to Norway to join her husband this May), recounts the story so far.

In the beginning…

It started with that Triwa (a Stockholmbased company who set out to TRansform the Industry of Watches) was looking for a distributor in S-E Asia for its brand.

“They contacted entrepreneur Adam Returskiold [previously behind the development Scandinavian Thai Homes in Hua Hin], since he had lived for a long time in Thailand and knew the market well), who in turned contacted Sebastian

(who runs LifestyleAsia.com) who knew the PR side of things. And he contacted me in Australia,” begins Hermine Bonde, at their downtown Bangkok head office.

“I worked for a marketing agency with market building of brands and brand strategies for distributors.”

“We decided to set up the company and Adam and Sebastian already had their own companies so they did not have the time for this really. So I moved here and we started in Singapore, as Thailand was a bit problematic around 2010.”

They started on a small scale with Hermine as the only employee, who set out knocking doors and building a network, since she started out from scratch in the area.

“I knew no one here, so I went out to meet a lot of people.”

“We thought then that we would create alliances with hotels and sell to visitors coming here, already familiar with the brand.”

TSCC - Thai Swedish Chamber of Commerce

point for all western brands.”

“The Swedish brand owners like very much to work with Swedes over here in Thailand, whom they feel they can communicate directly with and understand their brand and represent it in a worthy way.“ “I think it has been pretty easy to find brands to work with - it is the largest asset in the company being able to find the best brands. And that has to do with that everyone in our team understanding the value in the Asian market.”

mer retail hurdles But this initial plan to sell via hotel boutique shops in Thailand turned out to be a dead end in terms of selling.

“Luckily I had networked outside Thailand, and approached Club 21, a distributor and multi-brand shop operator. Of the retail shops I visited most were surprisingly positive, and I managed to get TRIWA into many attractive places, including high-profile shops such as Club 21, so we got relatively broad exposure at an early stage - in 2010.”

“We could get our watches, which cost between 5 - 10 000 baht, into shops where nothing else cost less than 40 000 baht. So we lifted the brand a lot.

And those consuming in those shops had no problems buying something accidentally for 5-10 00 baht.”

This turned into Ash’s strategy: to focus the brands on design and not on price point. Their concept is to always be the most affordable in the shops where they are represented.

But getting into such a recognised retail chain was clearly a challenge.

“That’s where my networking turned out to be crucial. They take in products based on the brand and I believe they thought it was a bit bold by me coming from nowhere and knocking doors.

They were all quite helpful and wanted to give me a chance,” says Hermine as she analyses how they somewhat sidestepped their policy.

“I managed to build a personal connection with their purchaser, enabling them to agree to it. And we are still working with them today.”

When Ash started representing Triwa this was also built on relationship entirely, in fact.

“Five years ago they worked with us only because they like us as people; we had no network at all! They staked on our relationship, but now we have to show that we also have the distribution network. The fact that we are Europeans, Swedes, is still a selling

Adding more brands With Triwa on board Ash started bringing in more brands, to broaden its portfolio. And that’s when they brought in headphones from Zound Industries Urbanears and Marshall in particular. ”We partnered with Copperwired’s iStudio - an apple premium retailer - from then on it was full force.”

The colourful Urbanears headphones can be found at iStudios.

“We entered with products that were European, with strong brands and really good design and solid quality but that the growing middle-income market could afford to buy. And I think that’s the reason behind the break-through; it was the first time they could enter into iStudios and buy an affordable and qualitative product, what was at the same time this trend with fashion headphones. Sure, it helped that everyone was using headphones for their iPhone; that’s what pushes the market. But it has also become a trend that one should have headphones and preferably colourful ones.”

In addition Ash established their own shop concept in order to be able to sell their products from the portfolio - in the fashion segment. IN Thailand most brands are sold in single-brand stores.

“When it comes to so called trade channels, such as watch shops, these buy from distributors, but it’s very hard to build a brand within those channels, and if you don’t have a brand you won’t get a chance to enter those channels.”

Ash first set up their shops as shopin-shops, the majority within department stores.

“But we have one own shop in Mega Bangna and one in Siam Discovery.”

Outside the fashion bracket Ash has also convinced the prestigious brand Sennheiser to do the distribution, and branding, of their headphones on the Thailand market, which Hermine calls a “feather in the hat”.

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Swedish consumer retail start-up Ash overcomes hurdles

“Sennheiser differs a bit since it is a very functional product. Even if they have fashion-oriented products it is not what distinguishes them on the market.”

“The way we got that brand was that you can no long sell products only based on functionality. You must have a cooler brand appealing to consumers on more than just functionality. They had really failed on that in Thailand. We are new distributors for them and we are really working on building their brand here in Thailand.”

Headphones has become a fashion accessory, a way to express oneself based on what type of headphones one has, explains Hermine.

They way Ash got Sennheisier was by approaching them and pointing out weaknesses and how this could be rectified and things done better, and crucially - how Ash would do it and why the brand should work with them.

Brands with great design and affordable price Through a selective process Ash has partnered up with brands that have a strong and inspirational group of people behind them. Ash looks for great design and high quality, combined with an affordable price tag. All brands have a unique story to tell and we take our job to communicate it very seriously.

As a result of being very selective about what brands Ash has been able to grow its portfolio with unique brands that all have their own character and

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story attached to them.

“We don’t know any brand today that we would like to work with and that we are not already working with.

We’re being contacted very frequently by brands requesting to work with us.

And we are constantly looking at and communicating with new brands that fit into the segments of importance to us.”

In Thailand a brand’s products must fulfil certain criteria: Be very price-worthy in order to work on the Thai market, and must be good design and an innovative concept.

“It cannot be a copycat, and must of course fill a vacuum for that product on the market. We perform quite a detailed market analysis for each brand. And 19 out of 20 we feel it is not a fit. We spend so much time on these brands so we don’t want to stake on a brand that we are not one hundred per cent sure will work and tick all the points.”

And keeping the brands also requires a strategy.

“One spends a lot of time on brand-building because without that you cannot get them into the stores.

You work on 1-year contracts, and can loose it from one year to the next. And it happens that the brand owner enters and takes over your market if the brand grows too much.”

“What we do, in ensuring to keep the brands, is to work very tight with our suppliers, and having very good relationships.”

“Our aim is always to build longevity for the brands we work with. This is

accomplished by an all-encompassing marketing strategy in which we strive to deliver the best value to our customers, brand owners and retail partners.”

Besides that the alternative for western brands would typically be a Thai distributor.

“And that is a different ballgame. So we handle that part for them - they don’t need to know the Asian market in-house in order to sell on it. They can work with us as Swedes, like any other Europeans, that are present in Asia.”

The threat is constant: “Our brands are being contacted all the time by other distributors wanting to take over from us. It’s a tough market and then the relations are crucial!”

As advice for others Hermine says: “Brands don’t need to know the market.

But Thailand, for instance, is very designoriented. A minimalistic, and simple brand may sell well in Europe, but isn’t of interest to Thais; they want to have a strong fashion or design aspect here.”

Next up for Ash during 2015 is to try and enter with more single brand shops, with much more focus on each brand.

“We’ve started that - and will launch twelve shop-in-shops with Power Buy this year, where we have separate boutiques for Sennheiser, Marshall etc. We are also looking to open some kiosks.”

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Meet Swecham’s new Corporate Sponsors

Corporate Sponsors Thai-Swedish Chamber of Commerce establishes sponsorship partners for better sustainability

D

uring the spring of 2015, the Thai-Swedish Chamber of Commerce (TSCC) has taken a new firm step towards strengthening its collaboration with businesses and the value being offered to those. Through three different Sponsorship Packages our Premium and Corporate members, throughout the year, enjoy prominent exposure and added value, as a closer partnership for mutual benefits.

The feedback has been great for the first year with these new sponsorships, registering six partners at the deadline in early May, where Saab Group has become the Platinum sponsor.

Husqvarna and Pecunia opted for the Corporate package, while three companies are Regular sponsors: Securitas, Tetra Pak and Volvo Group Thailand.

Thai Swedish Chamber of Commerce also offers a number of event sponsorships throughout the year.

From the many options the Sponsorship Packages offer our members the opportunity to quickly and easily choose the best-fit choice.

The Thai Swedish Chamber of Commerce have entered special corporate sponsorship arrangement with a handful of prominent member companies. The mutually beneficial

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arrangement will help the TSCC secure the income needed for the operation.

For the Chamber, the new corporate sponsorships will constitute a valuable revenue stream that will complement the income generated from regular corporate and individual membership fees, income from the 6 June National Day advertising in Bangkok Post, and the profit on the publication of Thai Sweden Review and the Thai Property Guide project; as well as other event sponsorships and projects.

Throughout the years TSCC, via involvement within Joint Foreign Chambers of Commerce (JFCCT), and more recently also the European Association for Business and Commerce (EABC), have been able to add great value through advocacy work to protect foreign businesses in Thailand and improve investment opportunities and regulations for the better. This work is continuously evolving, as Thailand’s economy and development, as well as the region – with the AEC being launched at the end of 2015 – is in transition. Free Trade negotiations between the EU and Thailand are also high on the agenda and will be for the foreseeable future.

This sponsorship initiative is in line with how TSCC is stepping up its role and services in an increasingly

dynamic world with a variety of trade and business between Sweden and Thailand – including new innovations and services. TSCC, with its 25 years of presence in Thailand, is the ideal gateway for entering Thailand as Swedes and with all the Swedish major corporations present here as members.

TSCC’s new Sponsors get to strengthen their brand image, increase their visibility, and show the respective company’s strong commitment to the Thai Swedish Business community in Thailand.

The sponsorship also enables a premium opportunity to gain access to and network with hundreds of the most progressive and active companies. Our member companies can also sponsor the events arranged by the chamber.

Exposure The companies will be showcased at our Chamber’s premier events such as our monthly networking’s, National Day celebration event, Christmas celebration event and more.

Cost effective advertisement Advertising with Thai Swedish Chamber of Commerce gives our member companies an advantage such as exposure in our newsletter, website and in social media.

Recognition Thai Swedish Chamber of Commerce is the largest Nordic Chamber with currently 130 members and is a highly visible and recognized organization. Sponsorships with our Chamber allow visibility in both the local and international business communities in Thailand.

The future of TSCC The sponsorships provide us with the funding for a variety of events and programs, both old and new, which make a difference in our community.

It’s a great way to show our community spirit to both our member’s customers and potential customers by investing in Thai Swedish Chamber of Commerce’s future.

TSCC - Thai Swedish Chamber of Commerce

Platinum Sponsor

Saab Group – Platinum Saab competes in an international market, which requires a strong international presence. Therefore, Saab has established market areas around the world. Saab brings to Asia Pacific world leading products, services and solutions ranging from military defence to civil security.

Asia Pacific sits at the heart of the world’s commerce, linking the developed world with the dynamic economies of South East Asia, Australia, India, Japan, Korea and China. Saab is not only a provider of reliable, world-leading technologies; it brings as a supplier to the Asia Pacific, an ethos of trust, reliability and long term relationships. The success of the fighter aircraft, airborne surveillance, military aerospace combat and control systems and naval programs with countries like Thailand is testimony to the technology, compatibility and service ethos that Saab and Sweden bring to the region. For Saab, Asia Pacific is a key market with large growth and partnership potential.

Saab is committed to long term engagement in Asia Pacific to serve and deliver to the needs of the various countries in the region. Saab products are in use in a number of countries in the region, for example India, Korea, Japan, China (non-defence), Thailand, Malaysia, Singapore, Indonesia, Australia and New Zealand. All of Saab’s Business Areas are active in Asia Pacific offering high-tech solutions and products such as Gripen, Remote Towers, C4I, EW (Self Protection Systems), Signature Management, Aeronautical Platforms, Communication Systems, Surveillance systems, Fire Control and Radar Systems.

Corporate Sponsors

Husqvarna (Spica Co., Ltd. Importer in Thailand) Husqvarna is the world leading producer of outdoor power products including chainsaws, brush cutters, trimmers, hedge trimmer, cultivators, robotic lawn mowers and garden tractors.

Husqvarna products are sold via dealers and retailers to end-customers in more than 100 countries. Spica Co., Ltd. is the exclusive importer for Husqvarna in Thailand. Spica is providing the full range of Husqvarna Forest and Garden Products, with complete after sales service for all products.

Pecunia Asset Management Ltd. Pecunia is able to give advice and to consult on an ever-expanding range of financial products and services, including investments, insurance, banking, estate planning, portfolio management and tax mitigation

Regular Sponsors

Securitas, Thailand Swedish-based Securitas has provided professional security services in Thailand since 2009 and currently has approximately 300 corporate and small business customers across all market segments around the Kingdom.

Securitas’ approach integrating manned guarding with state-of-the-art security systems enables the Company to provide an effective and cost efficient combined security solution

Tetra Pak Where Innovation Creates Value For more than 60 years, Tetra Pak has been finding ways to better support food and beverage companies across the globe, developing a broad range of products and services to meet the many and varied needs of customers and consumers worldwide.

Volvo Group Volvo Trucks is the second largest producer of heavy trucks and transport solutions within the entire truck industry.

We supply the haulage industry with complete transportation solutions in more than 140 countries. We are also a company that is dedicated to safety, quality and care for the environment.

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Meet Swecham’s new Corporate Sponsors

TSCC’s news Sponsorship Packages Our sponsors in the 3 different categories, get the following benefits and with estimated values: Platinum 200 000 THB (only 1 sponsor) Banner page advert size “Top Banner” on the website size 468 x 60 Pixel for one year (value 180,000 THB) 2 company pictures on TSCC front page website and Newsletter promoting sponsorship partner with Premium Brand Visibility and logo on TSCC newsletter, continuous updating company logo on face book with Premium Brand Visibility (value 50,000 THB) Article in TSR about the sponsorship project with company logo with Premium Brand Visibility (value 20,000 THB) Special roll-up with company logo at all TSCC networking and event as platinum sponsor one year with Premium Brand Visibility (value 25,000 THB) Free entry to all Monthly Networking for 3 company’s representative (value 9,000 THB) Attend our Breakfast Seminars for free for 3 persons 3 times one year (value 9,000 THB) Corporate 100 000 THB (only 5 sponsors) Banner page advert size “Block Banner” on the website size 232 x 58 Pixel, one year (value 96,000 THB) 1 company picture on TSCC front page website and Newsletter promoting sponsorship partner with Corporate Brand Visibility and logo on TSCC newsletter, continuous updating company logo on face book.

(Value 25,000 THB) Article in TSR about the sponsorship project with company logo as corporate sponsor. (value 10,000 THB) Company logo on the rollup at all TSCC networking and event , together with others corporate sponsor, one year (value 20,000 THB) Free entry to all Monthly Networking for 2 company’s representative (value 6,000 THB) Attend our Breakfast Seminars for free 2 persons 2 times per year (value 4,000 THB) Regular 50 000 Bath Banner page advert size “Standard Banner” on the website size 160 x 60 Pixel one year (value 48,000 THB) Logo on TSCC newsletter standard size, continuous updating company logo on face book, one year (value 5,000 THB) Article in TSR about the sponsorship project with company logo as corporate sponsor (10,000 THB).

Company logo on the rollup at all TSCC networking and event , together with others corporate sponsor one year (value 20 000 THB) Free entry to all Monthly Networking for 1 company’s representative (value 3,000 THB) Attend our Breakfast Seminars for free for 1 person 1 time per year (value 1,000 THB).

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One Rembrandt... two Swedes

David Nilsson

Eric Hallin

One Rembrandt... two Swedes You have probably met Mr. Eric Hallin, GM at Hotel Rembrandt on Sukhumvit Soi 18 and his assistant David Nilsson? These two busy Swedes are behind most of our Scandinavian events in Bangkok. We all might think we know them, but do we really? Of course we meet them as efficient businessmen, but how are they in private, what are their dreams and goals?

By Agneta Bekassy / Photos by Daniel Herron

I

sat down to talk to David one day and asked him to tell me more about himself and this is his story; David saw the first daylight in a small village called Ramkvilla, located in Smaland, Sweden. He went to school there and later on to “gymnasium” (high school) in the little bigger place Vetlanda. After having finished school, he joined the Military Service in Karlskrona (known for its liqueur Flaggpunsch).

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After having served his country, he decided to move to the capital Stockholm and stayed there for 5 years.

He started to work at Mc Donald’s and also took a job at a pawn shop (we have many of these shops in Sweden).

One day he had had enough and the longing for travelling hit him. In 2006, he ventured out together with a friend to explore Asia. He visited Vietnam, Thailand and a few more countries and was away for a month. He really liked

and enjoyed Vietnam, he told me.

He went back to Stockholm with a lot of new impressions and experiences in the luggage; decided to take 1 year off and already in 2008 he was back in Asia and Thailand. He was smart to realize, that when living in Thailand, it’s an advantage to speak Thai, so he went to school and picked up the Thai language during a year.

Over the next few years he travelled back and forth between Sweden and Asia, but in year 2012, he was ready to settle in Thailand. He started to study at a university in Bangkok and chose Tourism and Management. As if studying wasn’t enough, he opened up his own hostel close to Suvarnabumi Airport. He worked on that for almost a year, until in March 2013 he decided to sell.

In the meantime he had met another young Swede, Erik Lange, who was employed at Rembrandt Hotel and when Eric got a new job, David took on Eric’s old position. This was 2013 and David started as a Front Office Trainee Manager at Rembrandt. This is where the other Swede at Rembrandt, Eric Hallin enters this story.

TSCC - Thai Swedish Chamber of Commerce It didn’t take long for Eric Hallin to see David Nilsson’s potential, so he asked David to help him organizing the Scandinavian events. Only 6 month later, David was promoted to F & B manager.

I asked David what his first impression of his manager Eric was, and he answered: “Eric was very quiet during the interview, he didn’t say much. But, to my surprise, he offered me a beer and had one himself!”

Eric Hallin seems to have a talent at handling people. He has kept the same staff year after year and all of them seem to be happy. David also points out that, through his job at Rembrandt, he has got a huge network and he has become a veteran in organizing events like Midsummer parties, Christmas and Easter dinners and last but not least, The “Yellow Pea soup evenings”.

These suppers take place once a month for only men and once a month nowadays also for us women. If you haven’t attended yet, go for it. Every second Thursday at 7 pm for the ladies and every third Thursday same time, for the men. The dinners take place in the Presidential Suite, which has a cozy home feeling.

For a short time, David went to work at Grand Sukhumvit Hotel, but remained chef for the Scandinavian events at Rembrandt. I asked him why he left his new challenge at Grand Sukhumvit and he told me it was far too many weekends to work and if you have a girlfriend and are in love, you at least need some free weekends.

Suppose we all agree to that. David lives in a distance relationship with his Thai girlfriend. She is a bank employee and comes from North/East of Thailand (Isaan) almost 7 hours by bus from Bangkok.

Now I had to ask the question, “so, when are you going to get married?”

I think I saw David blush just a little.

He said,” well, we might marry in the future”. I was also curious to hear if it was love at first sight and he quickly replied, “from my side YES”.

Today David has started studying again and his future dream is to own his own little hotel, kind of Boutique Hotel somewhere in the north of Thailand. He prefers the mountains to the sea.

I am happy to tell you, that we still, for some time, will see David at Rembrandt and his latest project is launching a Wednesday BBQ dinner by the pool. He is a guy with a bright future, a big smile and lots of ideas.

Good luck to you David!

Eric Hallin Catching Eric Hallin for a chat was more difficult than making an appointment with David. Eric seems to be on the run all the time, trying to catch him is like trying to catch the wind. Eric is addicted to his new IPhone 6+. I think we all know. Have you ever seen him without his mobile? I haven’t…

You see him walking around at his hotel, mostly with a big smile, saying a friendly word on his way both to guests and staff. I can also tell he is a big fan of Champagne and red wine and he enjoys good food. He also just loves to travel and does it a lot. One-day Switzerland, next Austria then the US. I think he is clever to combine business trips with some private happenings.

He still can ski, a wonder after all his years in Thailand and I know, from experience, that he is a good dancer when he wants to.

Eric was born in Stockholm and went to school in Sweden, Greece, Uganda, Tanzania and Zambia. He went to college in France, Sweden and Malawi, quite unbelievable. I asked when he decided to become a Hotelier and he said already in early seventies.

He wanted to go to the famous Hotel School in Lausanne (Switzerland) but at that time there was a waiting list of 6 years so he forgot about that school, instead he started to work as Tour Operator for Jambo Tours Scandinavia and also visited different hotel schools.

His first job, after having finished his exams in Hotel/Management, was just for Jambo Tours and due to this company he happened to settle in Thailand as a Far East Manager.

Since then Eric has had plenty of employments e.g. Indra Regent, Rose Garden Hotel, Sampra Riverside Hotel, Dusit Thani Hotels & Resorts, Princess Hotels & Resorts, Westin Hotels/Starwood in Chiangmai and later Chiangrai, White Sands Resort &

Spa Lux in the Maldives, Six Senses Hideaway, Samui and today Rembrandt Hotel. An amazing CV. I asked him how he is as a boss and he quickly answered “leading by example” and he is motivating his staff by giving them room to make decisions to service the guests.

What are you mainly looking for during an employment interview I also asked and Eric answered” attitude”.

I was also curious to know about Eric’s goals and he said, “run a good hotel to the satisfaction of guests, coworkers and owner” (and he certainly does).

Do you have any time for hobbies and sports I also had to ask, and the answeres was: ”Sabering Champagne!

And this year I want to learn how to play golf”.

What would be the most perfect dinner combination for you I wanted to know and Eric’s answer was, “Good, well prepared food, Champagne and a good red wine and last but not least, nice and interesting company”. When he takes his family out for dinner, they go to various restaurants, Japanese, European, and Thai etc.

Eric is married to a Thai woman and has two children, a daughter and a son, 19 and 21 years old. A short hile ago he lost his first-born son, from a previous marriage. His had followed in Eric’s footsteps and was Hotelier at the ”Wishing Tree” in Khonkaen, a hotel belonging to the Singha Beer family.

I also wanted to find out in which other country, except Thailand, Eric would like to work and he immediately answered “Japan”.

One of the last questions: When you retire, what will you do? He looked a bit surprised by this question and said “me? retire? I’m much too young to think about it”. Good to know that we will still see him managing Rembrandt for the next many years.

Very last question: If you would have one wish free, what would it be?

“I want my children to grow up to be good individuals”.

I thanked Eric for taking his time to answer my curious questions. Now we know a bit more about this excellent man, father, GM and to many of us, good friend.

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AD Asia Consulting on the Rise within Real Estate

AD Asia

Consulting on the Rise within Real Estate

By Joakim Persson

W

ith a background in interior design and furniture manufacturing, exporting to the European market (through the Hong Kong-based AD Asia Group) the new TSCC corporate member AD Asia Consulting has established itself on the Thailand real estate and is out to make its mark as a ‘boutique’, one stop consultancy and property developer as well as real estate investment agent.

AD Asia provides clients turnkey solutions since 2011, and is stepping up its involvement based on their and their clients’ belief in the market, and based on more requests for design and construction of property developments.

The company has been present in Thailand for 15 years, originally as manufacturers and constructors and as service providers in architectural/ interior design and financial investment solutions.

Currently they are, within construction, occupied with finalising Frigel Asia Pacific’s factory and building some 4-5 restaurants and bar projects

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in Bangkok before the end of this year, both concerning interior and construction management.

Looking ahead AD Asia will launch their real estate investment club, together with the residential real estate service: AD Asia Real Estate section.

Always thinking one step ahead, Mr.Andrea Docemascolo, AD Asia’s CEO (from Rome, Italy), says that launching an Investment Club will drive both future business success and expansion.

These investors will be offered a Real Estate Investment Trust fund (REIT) in 2015, aimed at real estate investors from worldwide, including retirement residential buyers.

One of the ways for their customers to stay up to do date will be the new ‘Gateway to ASEAN’ blog opening under AD Asia Consulting, with discussions and information about the latest market views.

AD Asia’s presence in Thailand builds on a foundation of the affiliated group of companies and developed projects; with the new residential real estate section as key in their

services, explains Janne Takala (Sales & Marketing Director.)

Janne says that they will disclose within this year a new mixed-use hotel project for Koh Lanta. This island south of Krabi is known in particular for its Scandinavian community and their ‘Thaim-out’ concept there, the escape from the typical rat race western lifestyle to something else, a more ‘slow life’ style of living. A big community has evolved there, including two Swedish operated schools.

Another project is Akaryn Khanom beach resort and condo apartments being restarted by AD Asia, after having been stranded for a while. This resort is developed for its owners/investors, situated beachfront in an up-andcoming area south of Surat Thani called Khanom, with two airports at reasonable distance.

“The phase 1 of this project is to do a minor update that that its hotel can be up and running by the end of 2015.”

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YO U R D R E A M S – O U R I N S P I R AT I O N ™

Thai Swedish Chamber of CommerceAD2015.indd 1

4/8/2558 BE 4:29 PM

“Let us help you manage your business professionally and cost effectively”

Our services include:  Accounting  Taxation  Audit  Payroll  Business Consultation  Internal Audit  Office Administration We support foreign investors and local companies in Thailand with a comprehensive range of outsourced accounting, tax, HR payroll, and other non-core activities tailored to fit with your business needs.

www.iqtechasia.co.th

IQ TECHNOLOGIES ASIA CO., LTD. Hotline : 02-713-7929/02-713-7922 Email : marketing@iqtechasia.co.th

Sharpener Accounting and Tax 253 Asoke, Level 17-Suite 1702, Sukhumvit 21 (Asoke), Klongtoey Nua, Wattana, Bangkok 10110, Thailand T. +662 258 5471 thru 72 M. +668 1866 8200 E. veeruthai@sharpenerat.com W. www.sharpenerat.com

CHAMBER LOCATION MAP

Chamber Location Map The Thai-Swedish Chamber of Commerce 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail: contact@swecham.com

Thai-Swedish Chamber of Commerce

Embassy and Consulates Embassy of Sweden, Bangkok 20th Floor, One Pacific Place, 140 Sukhumvit Road, Bangkok Tel: +66 (0) 2263 7200 Fax: +66 (0) 2263 7260 E-mail: ambassaden.bangkok @foreign.ministry.se Web: www.swedenabroad.com

Consulate of Sweden, Pattaya Honorary Consul Dr. Sunya Viravaydia 391/69 Moo 10, Tabphya Road, Pattaya City 20260 Tel: +66 (0) 38 364 485 Fax: +66 (0) 38 364 485 E-mail: sugarhut@cnet.net.th

Consulate General of Sweden, Phuket Consul General Alf Karlsson Pearl Village Hotel, Nai Yang Beach and National Park, Phuket 83110 Tel: +66 (0) 76 380 000 Fax: +66 (0) 76 380 019 E-mail: phuket@foreign.ministry.se Web: www.swedenabroad.com/phuket

Embassy of Sweden, Hua Hin Honorary Consul Mr. Vajaravudh Sukseree 1349 Petchkasem Road, Cha-Am Petchburi 76120 Tel: +66 (0) 32 522 421 +66 (0) 2263 7299 (after working hours) Fax: +66 (0) 32 520 294 E-mail: swedishconsulatehuahin@gmail.com

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TSCC MEMBERS: BOARD OF GOVERNORS

Board of Governors

Thai-Swedish Chamber of Commerce

PRESIDENT Mr. Jan Eriksson Spica Co., Ltd.

VICE PRESIDENT / MARKETING & PR Mr. Sutti Manokitjarunman Electrolux Thailand Co.,Ltd.

EXECUTIVE DIRECTOR Mr. Peter Bjork Thai-Swedish Chamber of Commerce

LEGAL & EVENTS Mr. Lars Andersson Capaciton Ltd.

MANUFACTURING Mr. Jacques Michel Volvo Group (Thailand) Co., Ltd.

INDUSTRIAL RELATIONS Mr. Dan Enstedt Saab Asia Pacific Co. Ltd

REGIONAL RELATIONS Mr. Johan Nordqvist Regional Director Amadeus IT Group

MEDIA & EVENTS Mr. Joakim Persson Scand-Media

MEDIA Mr. Christer Nilsson Media Partner Co., Ltd.

EVENTS Mr. Bjorn Richardsson Oakwood Residence Sukhumvit 24 Bangkok

EVENTS Mr. Eric Hallin Rembrandt Hotel & Towers Bangkok

EVENTS Mr. Fredrik Bergman President and CEO Diakrit (Thailand) Co., Ltd.

Mr. Lars Svensson Oriflame Cosmetics (Thailand) Ltd.

EDUCATION Mr. Hakan Alm Vision House Limited

TRESURER Mr. Anders Olsson

ADVISOR Mr. Bjรถrn Tarras-Wahlberg

ADVISOR Mr. Peter Temander

ADVISOR Mr. Kenneth Radencrantz Q-Matic Technologies Asia Co.,Ltd.

OBSERVER Mr. Christoffer Berg Minister Counsellor Swedish Embassy in Bangkok

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TSCC MEMBERS: Honorary Member, Premium Members

Honorary Member Embassy of Sweden 20th Fl., One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7200-1 Fax: +66 (0) 2263 7260 Website:www.swedenabroad.com

Premium Members

Alfa Laval (Thailand) Ltd. 1/26-27 Bangna Thani Tower 13th Floor A-B, Soi Bangna-Trad 34 Bangna, Bangkok 10260 Tel: +66 (0) 2399 4419 Fax: +66 (0) 2399 4420-1 E-mail: thailand.info@alfalaval.com Web: www.alfalaval.co.th

Mr. Koray Chong Keywords: Alfa Laval manufactures and provides special products and world class technical solutions helping our customers optimize the performance of their processes. Time and time again. Our equipment, systems and services create solutions for heating cooling, separation and fluid handling of oil, chemicals, water, beverages, foodstruffs, starch, etc. We have close co-operation with customers all over the world to help them stay ahead.

www.swecham.com

Mr. Jonathan Walker President Keywords: As one of the world’s leading pharmaceutical companies, our business is focused on turning good ideas into innovative, effective medicines that makes a real difference in important areas of healthcare.

H.E. Klas Molin Ambassador

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Astra Zeneca (Thailand) Ltd. 19th Floor, Asia Center Building 173/20 South Sathorn Road, Thungmahamek, Sathorn, Bangkok, 10120 Tel: +66 (0) 2739 7400 Fax: +66 (0) 2739 7499 E-mail : contact.th@astrazeneca.com

TSCC MEMBERS: Premium members

Atlas Copco (Thailand) Limited 125 Moo 9 Wellgrow Industrial Estate, Bangna-Trad Road Km.36 Bangwua, Bangpakong, Chachoengsao 24180 Tel: +66 (0) 38 562 900 Fax: +66 (0) 38 562 901 E-mail: noel.avila@id.atlascopco.com Web: www.atlascopco.com

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Black Mountain Golf Club Hua Hin 565 Moo 7, Nonghien Road Tambon Hin Lek Fai Hua Hin 77110 Tel: +66 (0) 32 618 666 Fax: +66 (0) 32 618 628 Web: www.bmghuahin.com

Ms. Wallapa Klinpratoom

Noel Avila General Manager Keywords: Atlas Copco (Thailand) Limited operates in four business areas; Compressor Technique, Construction Technique, Mining and Rock Excavation Technique and Industrial Technique.

Keywords: Bangkok Bank provides a broad variety of banking products and dervices catering for the specific needs of our customers.

Mr. Harald Elisson General Manager Keywords: Golf course development Hotel Real estate Cultural activities

www.swecham.com

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TSCC MEMBERS: Premium Members

Premium Members

Dewa Nai Yang Beach Phuket 65 Moo 1, Tambon Sakoo, A. Thalang, Phuket 83110 Tel: +66 (0) 8 1837 5715 Fax: +66 (0) 76 372 399 E-mail: reservation@dewaphuketresort.com Web: www.dewaphuketresort.com

Mr. Lars Ydmark Managing Director

Lillian Woon Carpenter General Manager Keywords: Tucked away on Phuket’s north west coast and close to the protected Sirinath National Park, Dewa Nai Yang Beach is conveniently just a few minutes away from Phuket International Airport, yet far enough away to enjoy uninterrupted tranquility.

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Ericsson (Thailand) Ltd. 20th Fl., Suntowers Building B 123 Vibhavadee Rangsit Rd., Chatuchak Bangkok 10900 Tel: +66 (0) 2299 7000 Fax: +66 (0) 2299 7102

Ms. Camilla Vautier President of Ericsson (Thailand) Ltd.

Mr. Bunyati Kirdniyom Head of Communications and Regulatory Affairs Keywords: We are a world leader in the rapidly changing environment of communications technology providing equipment, software and services to enable transformation through mobility.

This stylish boutique resort is comprised of pool villas and large suites. Perfectly located in an area that enjoys a quieter ambience than the bustling Patong scene further south and boasts a true Thai beach experience.

Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world rely everyday on networks that we manage. With more than 35,000 granted patents, we have one of the industry’s strongest intellectual property rights portfolios.

Integrating seamlessly both resort and residential living, Dewa Nai Yang offers 34 resort private pool villas designed with couples in mind. The pool villas are between 70 and 130 sq.m in size and capture Thailand’s rustic tropical elements by combining a refreshing plunge pool and exterior bathroom with double basin, bathtub and rain shower. The interiors are designed with accents of Sino-Portuguese that offer a taste of luxury with a comfortable four-poster bed, sofa and TV.

Our leadership in technology and services has been a driving force behind the expansion and improvement of connectivity worldwide. We believe that through mobility, our society can be transformed for the better. New innovations and forms of expression are finding a greater audience, industries and hierarchies are being revolutionized, and we are seeing a fundamental change in the way we communicate, socialize and make decisions together.

... read more on www.swecham.com

These exciting changes represent the realization of our vision: a Networked Society, where every person and every industry is empowered to reach their full potential.

www.swecham.com

Företagsekonomiska Institutet 1888 AB (“FEI”) Kammakargatan 10 Box 1341 111 83 Stockholm Sweden Tel: +46 8 54513790 Fax: +46 7 08606152 E-mail: info@fei.se Web: www.fei.se Mr.Magnus Rolf Managing Director Mr.Colin Knapp Director, International Collaborations Keywords: Education & training Business training Management education University degrees The Scandinavian MBA

TSCC MEMBERS: Premium members

Lux Royal (Thailand) Co.,Ltd 523-555 Sukhumvit 71 Road Prakanong Nua, Wattana Bangkok 10110 Tel: +66 (0) 2391 9532 Fax: +66 (0) 2391 9531

Mr. Hakan Palm Managing Director Keywords: Lux Royal (Thailand) sells household appliances through direct sales from 30 branches all over Thailand. Our routes are from Sweden but today Vorwerk & Co. KG from Germany is our major shareholder.

Molnlycke Heath Care (Thailand) 160 Moo 17 Bangplee Industrial Estate Bangna-Trad Km.23, Bangsaothong, Samutprakarn 10540 Tel: +66 (0) 2705 1677 Fax: +66 (0) 2315 1016 E-mail: Kanlaya.Yenphinyo@molnlycke.com Web: www.molnlycke.com

Ms. Kanlaya Yenphinyo Director & General Manager

Ms. Khanittha Sae-Hor Finance & Accounting Director Keywords: Molnlycke Health Care (Thailand) is one of the world’s largest single-use surgical gown and drape & set production facilities, under the brand names of BARRIER.

Nordea Bank S.A. Singapore Branch 3 Anson Road, #22-01 Springleaf Tower, Singapore 079909 Fax: +65 6597 1080 E-mail: nordea@nordea.sg Web: www.nordeaprivatebanking.com

Kim Osborg Nielsen Head of Nordea Private Banking, Singapore branch

Jonas Bergqvist Wealth Partner Keywords: Nordea is the largest financial services group in Northern Europe, with a market capitalisation of approx. EUR 34.6 bn, total assets of EUR 622 bn and a core tier 1 capital ratio of 14.0%.

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TSCC MEMBERS: Premium Members

Premium Members

Pecunia Asset Management Ltd RSU Tower, 9th Floor Sukhumvit Road Soi 31 Klongton Nua, Wattana Bangkok 10110 Thailand Tel: +66 (0) 2117 9553 E-mail: info@pecunia-am.com Web: www.pecunia-am.com Mr. Niklas Blomqvist CEO

Phunawa Phuket Thailand 16/1 Patak Rd., Soi 24 Karon Beach, Muang Phuket 83100 Thailand Tel: +66 (0) 76 363 000 Fax: +66 (0) 76 363 030 Web: www.phunawa.com

Saab Asia Pacific Co.,Ltd. 24th Fl, Unit 2401, 2405 Two Pacific Place Bldg.

142 Sukhumvit Road Klongtoey Bangkok 10110 Tel: +66 (0) 2653 2650-2 Fax: +66 (0) 2653 2653 E-mail: dan.enstedt@saabgroup.com Web: www.saabgroup.com

Mr. Filip Karlsson COO Keywords: Pecunia is able to give advice and to consult on an ever-expanding range of financial products and services, including investments, insurance, banking, estate planning, portfolio management and tax mitigation.

Mr. Dan Enstedt President and CEO, Saab Asia Pacific Stefan Hermansson Managing Director Keywords: Karon Beach Phuket’s best choice for luxury accommodation with space and comfort in mind.

Located at the famous Karon Beach, all your holiday needs is just a stroll away. Our room types are two and three bedroom suites designed for families and friends, all set around our huge pool area. We also offer our one bedroom, top floor suites for couples and honeymooners who wants to have privacy and luxury in mind.

Every suite offers excellent comfort and elegance during your stay and all top floor and three bedroom suites has an exclusive private Jacuzzi and a roof top garden. Phunawa Karon Beach Resort Phuket hosts all suite rooms surrounded by an infinity pool found on a central area around the resort and a scenic walk to the beach takes around 5 minutes.

The resort offers superior services including a complimentary facilities and free wi-fi for all guests, an indulgent spa, and a bar & restaurant for an unforgettable stay. All this and more await you at PHUNAWA, the luxury Resort & Spa of choice in Karon Beach Phuket Thailand.

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Keywords: Saab competes in an international market, which requires a strong international presence. Therefore, Saab has established market areas around the world. Saab brings to Asia Pacific world leading products, services and solutions ranging from military defence to civil security.

Asia Pacific sits at the heart of the world’s commerce, linking the developed world with the dynamic economies of South East Asia, Australia, India, Japan, Korea and China. Saab is not only a provider of reliable, world-leading technologies; it brings as a supplier to the Asia Pacific, an ethos of trust, reliability and long term relationships. The success of the fighter aircraft, airborne surveillance, military aerospace combat and control systems and naval programs with countries like Thailand is testimony to the technology, compatibility and service ethos that Saab and Sweden bring to the region. For Saab, Asia Pacific is a key market with large growth and partnership potential. Saab is committed to long term engagement in Asia Pacific to serve and deliver to the needs of the various countries in the region. Saab products are in use in a number of countries in the region, for example India, Korea, Japan, China (non-defence), Thailand, Malaysia, Singapore, Indonesia, Australia and New Zealand. All of Saab’s Business Areas are active in Asia Pacific offering high-tech solutions and products such as Gripen, Remote Towers, C4I, EW (Self Protection Systems), Signature Management, Aeronautical Platforms, Communication Systems, Surveillance systems, Fire Control and Radar Systems.

TSCC MEMBERS: Premium members

SECO Tools (Thailand) Co., Ltd. 119/46 Moo 8 Bangna-Trad Road (Km 3) Bangna, Bangna, Bangkok 10260 Tel: +66 (0) 2746 7801 ext 101 Fax: +66 (0) 2746 7802 E-mail: rojana.chuenkamrai@secotools.com Web: www.secotools.com

Skandinaviska Enskilda Banken S.A 50 Collyer Quay #12-03 OUE Bayfront, Singapore 049321 Tel: +65 6357 0895 Fax: +65 6532 4538 E-mail: singapore@sebprivatebanking.com.sg Web: www.sebgroup.com/privatebanking

Spica Co., Ltd. 891, 897 Pornpailin Business Point, Soi Sukhumvit 77, Onnuch Rd., Suanluang, Bangkok 10250 Tel:: +66 (0) 2742 5200 Fax : +66 (0) 2742 4418 E-mail : info@spica-siam.com Web: www.spica-siam.com

Mr. Jan Stjernstrom General Manager SEB Merchant Banking Singapore

Mr. Chawalit Tongin General Manager

Mr. Jan Eriksson Managing Director

Mr. Anders Gustav Fager Director Technology Asia Pacific Keywords: Customer satisfaction and good co-operation is our mission. Each year we deliver millions of Cutting Tools to the machining industry around the world.

Mr. Fredrik Lager General Manager SEB Private Banking Singapore Keywords: Providing a full range of commercial banking activities with emphasis on trade finance, structured finance and treasury services aimed at the needs of Nordic companies and their conuterparts in the Asian region,as well as international offshore private banking services for Nordic individuals

Mr. Staffan Anaker Chairman Activities and keywords : Spica Co., Ltd. Is the exclusive importer for Husqvarna in Thailand. Spica is providing the full range of Husqvarna Forest and Garden Products as well as Husqvarna Construction Products with complete after sales service for all products.

Husqvarna is the world’s largest producer of outdoor products and world leader in diamond tools and machines for the construction and the stone industries.

www.swecham.com

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TSCC MEMBERS: Premium Members

Premium Members

Tetra Pak (Thailand) Limited 36th floor, 689 Bhiraj Tower at EmQuartier, Sukhumvit Road (Soi 35), Klongton Nua, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2704 3000 Fax: +66 (0) 2704 3010

Mr. Henrik Hauggaard Managing Director

Mr. Gaine Clarke Finance & Business Transformation Director

Ms. Pantharee Yordsree Communications Director Keywords: Innovation Creates Value For more than 60 years, Tetra Pak has been finding ways to better support food and beverage companies across the globe, developing a broad range of products and services to meet the many and varied needs of customers and consumers worldwide.

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The Landmark Bangkok 138 Sukhumvit Road Bangkok 10110, Thailand Tel: +66 (0) 2254 0404 Fax: +66 (0) 2255 8429 E-mail: hm_secretary@landmarkbangkok.com Webs: www.landmarkbangkok.com

Vickery & Worachai Ltd. 16th Floor, GPF Witthayu Towers A 93/1 Wireless Road,Lumpini Pathumwan, Bangkok 10330 Tel: +66 (0) 2256 6311

+66 (0) 2650 9691 Fax: +66 (0) 2256 6317-8 E-mail: vwlaw@loxinfo.co.th Web: www.v-w.co.th

Mr. Douglas Glen General Manager Keywords: The Landmark has reaffirmed its position as one of Bangkok’s most enduringly popular hotels. The impressive hotel offers 31 storeys of elegant and spacious accommodation with 359 rooms and 55 suites. Our accommodation is of the highest standards, as are our restaurants, and our service is, of course, sublimely Thai. Our facilities include a 24-hour business centre with private meeting rooms, 25 newly renovated function rooms with capacities from 10-1,000 delegates, the 2,500 square metre Fitness First health club, an outdoor swimming pool, high-speed internet, wi – fi and a choice of seven gourmet restaurants with two international bars. Our central location of the main business, shopping and entertainment areas, with convenient access to Bangkok International Trade Exhibition Center (BITEC), Queen Sirikit National Convention Center, and IMPACT Convention Center makes us ideal for convention and exhibition delegates.

Mr. Worachai Bhicharnchitr Managing Director / Firm Principal Keywords: Established in 1975. Vickery & Worachai Ltd. is a broad-based commercial and business practice acting primarily for multinational corporations conducting operations in Thailand.

The firm also advises financial institutions and borrowers on project financing and takes an active role in assisting clients in contract and concession negotiations with Thai government entities.

TSCC MEMBERS: Premium members

Volvo Car (Thailand) Ltd. 1527 Sukhumvit 71 Rd. Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9820-3 Fax: +66 (0) 2319 9820 Web: www.volvocars.com

Volvo Group (Thailand) Co.,Ltd 199 Moo 1, Bangna- Trad Highway T. Srisajorrakaeyai, A. Bangsaothong Samutprakarn 10540, Thailand Tel: +66 (0) 2021 9500 Fax: +66 (0) 2021 9402 Web: www.volvotrucks.volvo.co.th VGT : Telephone : +66 (0) 2 707 1747 Fax : +66 (0) 2 707 1740 E-mail : jacques.michel@volvo.com TSA: Telephone : +66 (0) 2 707 1721-8 Fax : +66 (0) 2 338 1935 E-mail : bo.palmqvist@volvo.com

Ms. Anette Andersson Position1:Managing Director Keywords: Volvo Car (Thailand) Ltd is a national sales company responsible for the sales and marketing of Volvo Cars in Thailand. VCT is owned by Volvo Car Corporation in Sweden.

Mr. Jacques Michel Managing Director, president, VGT

Mr. Bo Palmqvist Managing Director, TSA Keywords: Volvo Group companies in Thailand is covered in manufacturing, marketing and sales of Volvo group products & services and it is focused to deliver total transport solutions to the market.

VGT is the marketing and sales company for Volvo Group products and services, incl. Parts, IT and financial service. The company was established in 1990.

TSA is a manufacturer of Volvo Group products for Thai domestic as well as export markets. The company was established in 1975.

www.swecham.com

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TSCC MEMBERS: corporate Members

Corporate Members AB MunkforsSågar (Munkfors Trading Co.,Ltd.) 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400 Tel: +66 (0) 2354 5234 Fax: +66 (0) 2354 5235 E-mail: suparat.sukpradit@munkfors.com Webs: www.munkfors.com

Mr. Bengt Fridlund Marketing Manager

Ms. Suparat Sukpradit Sales Manager Thailand Keywords: More than 60 years of successful manufacturing of high-performance sawing,- slicing and raspering blades for most applications within the food and woodworking industries. Munkfors unique manufacturing technology guarantees products of high quality and long life.

ABB LIMITED 161/1 SG Tower, Soi Mahadlekluang 3 Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2665 1000 Fax: +66 (0) 2665 1030 Web: www.abb.co.th

Keywords: ABB, a leader in power and automation technologies, provides utility and industry customers with products, services and solutions that makes our customer competitive.

AD ASIA CONSULTING CO., LTD. 9/252, UM Tower, 25th Floor, B1 Ramkhamhaeng Road, Suanluang, Suanluang, Bangkok 10250 Thailand www.akzonobel.com Tel: +66 (0) 2719 9746 Fax: +66 (0) 2719 9747 E-mail: smd@adasiaconsulting.com Web: www.adasiaconsulting.com

Mr. Herve Moulin General Manager Mekong Region

Mr. Alwin Hollander Commercial Director

Mr.Andrea Dolcemascolo Managing Director

Keywords: Daily non-stop flights between Bangkok and Amsterdam with connections to the following 13 destinations in Great Britain: London, Bristol, Cardiff, Norwich, Humberside, Manchester, Leeds, Durham, Newcastle, Glasgow, Edinburgh, Glasgow and Aberdeen BlueBiz is the corporate benefits programme from Air France KLM. With BlueBiz, your employees earn Blue Credits on every trip.

You can then use Blue Credits towards air tickets and more, making the most of your company’s ... read more on www.swecham.com

Mr.Jarmo Janne Juhani Takala Sales & Marketing Director Keywords: AD ASIA Consulting Company Limited is part of AD ASIA Group Limited; Hong Kong based company, relating to advisory and consultancy services, specialty for Interior, Architect, Construction, and Real Estate Investment Sector.

AD ASIA Consulting offers full range of construction services. Our strategic management has direct control by affiliate companies; AD ASIA Manufacturers (Thailand) Co., Ltd.

Aleenta Company Limited 3 Ram-indra 55/8,Ram-indra Road, Taraeng, Bangkhen, Bangkok 10230 Tel: +66 (0) 2508 5300 Fax: +66 (0) 2508 5330 E-mail: supakorn@nishaville.com Web: www.nishaville.com

... read more on www.swecham.com

Mr. Chaiyot Piyawannarat President & Country Manager

Mr. Anand Gupta Country Chief Financial Officer

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Admiral’s Pub & Restaurant Admiral’s @ 24 - Pub & Restaurant.

B 1 floor, Oakwood Resindence 15, Sukhumvit Soi 24 Klong Ton Bangkok 10110 www.akzonobel.com Tel: +66 (0) 2612 5791 E-mail: bent@admiralspub.dk Air France KLM 849 Vorawat Building 21th Floor, Silom Road Bangkok Tel: +66 (0) 2680 9600 Fax: +66 (0) 2680 9680 E-mail: napuntongdee@airfrance.fr Web: www.klm.co.th

Mr. Supakorn Kijkanakorn Managing Director

Mr. Marcus Christiansen Resort Manager

TSCC MEMBERS: corporate Members

Keywords: A secret haven of peace and serenity on one of Thailand’s most pristine beaches. Imagine a delightful hideaway, a secluded beach lapped by the soothing tropical waters of Gulf of Thailand, an oasis of beauty and peace sheltered by coconut palms and casuarina trees, a luxurious resort far from the crowds but within easy reach of Bangkok and Hua Hin. NishaVille Resort is all these things and more…

Asia & Overseas Travel Partner Co., Ltd. T. Shinawatra Building, 3rd Floor, 94 Sukhumvit Soi 23, North Klongtuey, Wattana, Bangkok 10110 Thailand Tel: +66 (0) 2664 2560 Fax: +66 (0) 2664 2564 E-mail: info@aotravelpartner.com Web: www.aotravelpartner.com Mr. Martin Rosborg Managing Director Keywords: Travel agency working with Inbound to Thailand from primary the Nordic countries, Domestic sales and in the future even Outbound from Thailand.

Have six services single or in package: Accommodation, Golf, Tours around in Thailand, Sightseeing trips, Transportation and Meetings.

Asian Tigers Transpo International Ltd. 3388/74-77 Sirinrat Building, 21st floor, Rama 4 Road, Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2687 7888 Fax: +66 (0) 2687 7999 E-mail: info@asiantigers-thailand.com Web: www.asiantigers-thailand.com

Mr. Bengt Holm Managing Director

Mr. Eddie Holm Director Keywords: Engineering consulting within cellulose and chemical industry.

BillerudKorsnäs BillerudKorsnäs Asia Holding Ltd. Level29, 388 Exchange Tower Sukhumvit Road, Klongtoey Bangkok 10110 Thailand Tel: +46 70 687 57 12 E-mail: henrik.ahlgren@billerudkorsnas.com Web: www.billerudkorsnas.com

Keywords: Thailand’s longest established international move management specialist. Services include international and domestic Household goods moving, comprehensive home search service and extensive orientation packages.

Bengt Holm Engineering AB Harvvägen 18 184 33 Åkersberga Sweden Tel: +46 (0) 7 616 016 43 Fax: +46 (0) 8 540 627 10 E-mail: eddie.holm@bheab.se

Keywords: Burapha is the only Swedish company in Lao PDR that produces wood furniture. We are furthermore the only company in the country that is using plantation wood exclusively, including Teak, Eucalyptus and Acacia. No natural species are being processed at our factory; only ! wood from sustainably managed plantations.

Business Sweden Business Sweden The Swedish Trade & Invest Council, Bangkok, Level 23, Two Pacific Place 142 Sukhumvit Road, Klongtoey, Bangkok 10110, Thailand Tel: +66 (0) 2684 6884 Fax: +66 (0) 2684 6885 E-mail: erik.holgersson@business-sweden.se Web: www.business-sweden.se Ms. Vivianne Gillman Country manager

Henrik Ahlgren Branch Office Manager Keywords: Packaging Papers, Corrugated packaging, Smarter Packaging, Krafliners, SC Fluting, Mediums BluFox (Thailand) Co., Ltd. Unit 348-9, 4th Floor 145 Racquet Club Building III Sukhumvit Soi 49 Klong Ton, Wattana Bangkok 10110 Tel: +66 (0) 8 9923 9120 E-mail: thailand@blufoxrelocation.com Web: www.blufoxrelocation.com

Mr. William C. Reinsch Managing Director

Mr. Petter Svensson Industry Division Manager

Erik Dahlström Managing Director Kristian Wensell Director Keywords: Relocation services for the expat community with a focus on international and local moving services.

Burapha Agroforestry Co., Ltd. Kaysone Phomvihane Av. 46 Vientiane, Lao PDR Tel: +00856 021 451 841-2 Fax: +00856 021 451 844 E-mail: petter.svensson@buraphawood.com Web: www.buraphawood.com

Mr. Ongarch Phatanachinda Consultant Keywords: Business Sweden offers professional services and has the competence and resources to identify international business opportunities for Swedish companies. We have a strong presence in 60 countries worldwide. The dual ownership between the Swedish government and industry provides access at all levels throughout the world. From our five offices in the ASEAN region we support Swedish companies by providing a wide range of services such as market strategy, recruitments, distributor management, customer ... read more on www.swecham.com

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TSCC MEMBERS: corporate Members

Corporate Members Capaciton Ltd. 289/18 Moo 13 Tambon Rachathewa Amphur Bangplee, Samutprakarn 10540 Tel: +66 (0) 2170 6932 Fax: +66 (0) 2170 6933 E-mail: info@capaciton.com Web: www.capaciton.com

Centara Grand & Bangkok Convention Centre at Central World 999/99 Rama I Road, Pathumwan, Bangkok 10330 Tel: +66 (0) 2100 1234 Fax: +66 (0) 2100 1235 E-mail: cgcw@chr.co.th Web: www.centarahotelsresorts.com

Mr. Lars Andersson Director

Mr. Ferry Tjahjono Director of Sales Convention Centre

Mr. Johan Winroth Technical Director

Keywords: Located in CentralWorld, 5-star hotel combined with Bangkok Convention Centre features 505 Rooms, 8 restaurants & bars and Cenvaree Spa. The Convention Centre offers over 10,000 m2 with 21 function rooms

Keywords: Capaciton is your one-stop-shop for everything connected to motive power batteries including chargers, battery room design and implementation, battery handling equipment, service and repairs.

Our extensive knowledge about batteries and charging in combination with our product portfolio makes us a good partner for anyone interested in efficient high quality products that will last long and have low maintenance and operation costs.

CCM Center for Change Management Ltd. Liberty Place, Suit 824, 42 Sukhumvit Road Soi 22, Bangkok 10110 Tel: +66 (0) 8 9774 0118 Fax: +66 (0) 2258 7733 E-mail: info@ccm.co.th , peter@ccm.co.th Web: www.ccm.co.th

Mr. Peter Bjork Managing Director Keywords: We are a group of International expert’s active in Thailand and Southeast Asia originated from Sweden. We are working both in the Business- and University – Academic sector. We offer professional services in the area of Change- and Career Management. ... read more on www.swecham.com

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Diakrit (Thailand) Co., Ltd. The 9th Towers B building, 34th floor, 33/4 Rama 9 road, Huay Kwang, Bangkok 10310 Thailand Tel: +66 (0) 2000 9933 Fax: +66 (0) 2000 9934 E-mail: fredrik.bergman@diakrit.com Web: www.diakrit.com

Mr. Fredrik Bergman President & CEO

Ciptor Asia c/o Office 11 23/6 Sukhumvit Soi 11 Wattana Klongtan 10110 Bangkok Tel: +66 (0) 8 0071 1436 E-mail: peter@ciptor.com Web: www.ciptor.com

Mr. Oscar Rolfsson Vice President & Chief Financial Officer

Mr. Peter Diurson CEO Ciptor ASIA

... read more on www.swecham.com

Keywords: WE PICK THE BEST CUTTING EDGE CYBER SECURITY SOLUTIONS Technology is fundamentally changing the way business operate and people are no longer restricted to their desks to access vital company information. By merging the expertise of our sales and support teams with advanced product solutions from partners including LastPass, StoredSafe, e-identitet, smspasscode, init and Yubico, we are able to provide complete solutions that will balance strong security for your business with high convenience for your users.

Electrolux Thailand Co., Ltd. 1910 Electrolux Building, New Petchburi Road Huay Kwang, Bangkok 10310 Tel: +66 (0) 2725 9100 Fax: +66 (0) 2725 9202 E-mail: customercare@electrolux.co.th Web: www.electrolux.co.th

Keywords: DIAKRIT’s mission is to revolutionize the real estate industry by offering its customers innovative digital solutions. Since the start in 2001, DIAKRIT has grown rapidly and currently serves over 1,500 clients worldwide. From cloud-based software, to 2D & 3D floor plan services, photo editing & retouching work, property slideshows, high-end 3D visualizations, flythrough animations and more, every product DIAKRIT develops and produces is specially designed to help make real estate

Mr. Sutti Manokitjarunman Managing Director & General Manager

TSCC MEMBERS: corporate Members

Euro-Center (Thailand) Co., Ltd. 10th Floor, Suite 10 A, Evergreen Place 318 Phayathai Road, Ratchathevi Bangkok 10400 Tel: +66 (0) 2696 3626-27 Fax: +66 (0) 2696 3628 E-mail: bangkok@euro-center.com Web: www.euro-center.com Mr. Thomas Klingberg Chief Financial (Officer East Asia)

Finnair PLC 163 Ocean Insurance Bldg., 18th Fl., Unit F, Surawongse Road, Bangrak, Bangkok 10500 Tel: +66 (0) 2266 3260-5 Fax: +66 (0) 2266 3266 E-mail: chanchai.wangyuenyong@finnair.com Web: www.finnair.com

Mr. Vladimir Alidis Regional General Manager ASIA

Keywords: Importer and distributor of household electrical appliances. Also manufacturer of washing machines and dryer machines.

EQHO Communications Ltd. 2001 Chartered Square Building 152 North Sathorn Road, Bangkok 10500 Tel: +66 (0) 2637 8060 Fax: +66 (0) 2637 8422 E-mail: info@eqho.com Web: www.eqho.com

Mr. Chanchai Wangyuenyong Country Sales Manager Thailand and Indochina Mr. Jan Miklos Kovacs Operations Manager Keywords: Providing travel and medical insurance services in the region since 1989 as the Representative of Europeiska Forsakringsaktiebolaget, Sweden, a.o.

Mr. Tomas Julin Chairman

Fabrinet Ltd. 5/6 Moo 6, Phaholyothin Rd. Soi Khunpra, Klongnueng, Klongluang, Patumthanee 12120 Tel: +66 (0) 2524 9600 Fax: +66 (0) 2524 9690 E-mail: jintamaim@fabrinet.co.th Web: http://www.fabrinet.com

Mr. Ross Klinger CEO

Dr. Soon Kaewchansilp Director

Keywords: EQHO Communications is a leading provider of multilingual and multicultural communications solutions. For nearly two decades, EQHO has been successfully helping global corporations transcend cultural and linguistic barriers by providing a comprehensive range of high-quality translation and localization solutions. EQHO’s services include translation of documents, websites, software, voiceover and multimedia.

Keywords: ESCAPE THE ORDINARY. Get Away In Style. Get Onboard FINNAIR. Break away from the boredom and jet off with our gorgeous new fleets to Europe.

Cutting Your Company Travel Budgets We offer up to 20% when you travel in Business Class and up to 15% in Economy, with fully flexible conditions. That means no limit and no additional charge for date changes. ... read more on www.swecham.com Gunnebo Singapore Pte Ltd (Bangkok Rep Office) 388 Exchange Tower 29th Floor, Suite 2901-04 Sukhumvit Road, Klongtoey District Bangkok 10110 Tel: +66 (0) 2104 9180 E-mail: johan.vanleersum@gunnebo.com Web: www.gunnebo.com

Johan van Leersum Chief Representative Thanakrit Senavinin Business Development Executive Mrs. Jintamai Mitchell Keywords: Providing manufacturing service to the world’s leading OEMs through and unparalleled engineering center of excellence.

Keywords: The Gunnebo Security Group provides efficient and innovative security solutions to customers around the globe within Bank Security & Cash Handling, Secure Storage, Global Services and Entrance Control.

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TSCC MEMBERS: corporate Members

Corporate Members IBRIX Co.,Ltd. 21/118 Soi Soonvijai Rama 9 Road Bangkapi Huaykwang Bangkok 10310 Thailand Tel: +66 (0) 2203 0522 E-mail: ibrix.sign@gmail.com

Keywords: The School of Engineering is a member of the prestigious collaborative between leading engineering schools worldwide - the CDIO Initiative™.

Mr. Sakkachat Sivabovorn President & CEO

the CDIO Initiative is an innovative educational framework to conceive and develop a new vision of engineering education and for producing the next generation of engineers.

Mrs. Charnchant Krisadawat Business Development Director Keywords: Owner & Organizer of the Exhibition: SIGN Asia Expo 2014 - 12th Edition & the First and the only one Signage Trade Show in Thailand LED & DIGITAL SIGN 2014 - 3rd Edition & the First LED Display & Digital Signage Trade Show in Thailand SME Biz Asia 2015 - Innovative Solutions Driven : the First Edition of SMEs Business to Business (B2B) show in Thailand IKEA Trading (Thailand) Ltd. IKEA building, 2nd Floor 38 Moo 6, Bangna-Trad Road km 8.5 Bangkaew, Bangplee, Samutprakarn 10540 Thailand Tel: +66 (0) 2723 4812 Web: http://www.ikea.com/th/en/

Mr. Alain Gross Managing Director and Material Area Manager Keywords: IKEA Trading Thailand Ltd’s task is to procure IKEA home furnishing products, and secure quality & environment for product of those, at manufactures in Thailand. All products are being exported to IKEA outlets worldwide.

Jönköping University School of Engineering P.O.Box 1026 SE-551 11 Jonkoping, Sweden Tel: +46 (0) 36-10 10 00 Fax: +46 (0) 36- 10 05 98 Web: www.jth.hj.se

Dr. Roy Andersson

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Krusell (Thailand) Co., Ltd. 98 Athakravi Bldg 4th Fl., Soi Sukhumvit 26 Sukhumvit Rd., Klongtan, Klongtoey, Bangkok 10600 Thailand Tel: +66 (0) 2260 0222 Fax: +66 (0) 2260 0225 E-mail: marcus@krusell.co.th Web: www.krusell.se

Mr. Marcus Krusell Chairman

Mr. Mauro Beck CEO Keywords: Krusell (Thailand) Co., Ltd. is part of the Krusell Group under Krusell United AB, headquartered in Molndal - Sweden. Established in 2000, Krusell (Thailand) Co., Ltd., has offices in Bangkok and an ISO certified production facility in Sena, Ayuthaya, manufacturing and distributing a wide variety of carrying solutions for the telecom industry.

Besides our own brands, Krusell and Walk on Water, OEM labels for many leading world brands are being produced in our factory with a production capacity of 5-6Mio cases/year. Applying an efficient mix between manual craftsmanship and high tech machinery provide quality products that meet requirements of top brands.

KTH - Royal Institute of Technology KTH International Student Office SE-100 44 Stockholm, Sweden Tel: +46 (0) 8 790 6000,

+46 (0) 8 790 9488 E-mail: andult@kth.se Web: www.KTH.se/int

Professor Anders Hult Director of International Affairs South East Asia Keywords: KTH Royal Institute of Technology has served as one of Europe’s key centres of innovation and intellectual talent for almost two hundred years. Recognized as Sweden’s most prestigious technical university. KTH is also the country’s oldest and largest. With over 18 000 students and an international reputation for excellence, the university continues to nurture the world brightest minds, helping to shape the future.

Kvik Asia Co., Ltd. 72/2, Sukhumvit 40 Sukhumvit Road, Phrakhanong, Klongtoey, Bangkok 10110 Thailand Tel: +66 (0) 2712 3418-19 Fax: +66 (0) 2712 3417 E-mail: spk@kvik.com Web: www.kvik.com Mr. Carsten B. Andersen CEO / Managing Director Ms. Savija Pannark Korslund Office/HR/Project Manager Keywords: More than 135 Kvik stores in Europe and Asia - Kvik is constantly developing, adding new stores each year. Today, we have more than 135 Kvik stores in Europe and Asia. We are constantly looking at new potential for development, without compromising on our basic ideas. Everyone can afford a cool kitchen - With Kvik, you are never in any doubt about what things cost. This is why our signs state the prices clearly and honestly in the store, on our website, and in our catalogue

TSCC MEMBERS: corporate Members

M2M Technology Co., Ltd. Pornpailin Business Point 891 2-4 F., Onnuch Road, Sukhumvit 77, Suanluang, Bangkok 10250 Tel: +66 (0) 2742 5001-2 Fax: +66 (0) 2742 6833 E-mail: info@m2mtechnology.co.th Web: www.m2mtechnology.co.th

Mr. Jan Eriksson President

Modigs Forvaltnings (Asia) Ltd. 1000/58 P.B. Tower 15th Floor Sukhumvit 71 Road, North Klongton Wattana, Bangkok 10110 Tel: +66 (0) 2381 3129 Fax: +66 (0) 2381 2132

Nordic Travel Co., Ltd 130/2 Sukhumvit Road, Soi 20, Bangkok 10110 Tel: +66 (0) 2663 4490 Fax: +66 (0) 2258 9940 E-mail: info@nordictravelbkk.com Web: www.nordictravelbkk.com Ms. Christina Carlsson Zarlimee Managing Director

Mr. Rolf Johanes Modig Director

Keywords: Destination Management Company/ Incoming Tour Operator. Conferences, meetings and incentive arrangements. Hotel reservations all over Asia, Holiday packages in Thailand, Cambodia, Vietnam and Laos.

Oakwood Residence Sukhumvit 24 Bangkok 15 Sukhumvit Soi 24, Sukhumvit Road Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2612 5777 Fax: +66 (0) 2612 5655 E-mail: sales.sukhumvit24@oakwoodasia.com Web: www.oakwood.com

Mr. Ton J.A. Gerdsen Consultant Mr. Hakan Alm Director Keywords: Wireless Solutions, GPS based Tracking Systems etc.

Mandarin Oriental, Bangkok 48 Oriental Avenue Bangkok 10500 Thailand Tel: +66 (0) 2659 9000 Fax: +66 (0) 2659 0000 E-mail: mobkk-businesscenter@mohg.com Web: www.mandarinoriental.com

Keywords: Leasing of office spaces in P.B. Tower Nordic Power Asia Ltd. 25th Fl., Times Square Building 246 Sukhumvit Road Bet.soi 14-14 KLongtoey, Bangkok 10110 Tel: +66 (0) 2253 9394-7 Fax: +66 (0) 2253 9398 Web: www.nordicpower.co.th

Mrs. Amanda Hyndman General Manager Keywords: Background Mandarin Oriental, Bangkok’s riverside hotel, was established in 1876 and is a city landmark. It has the highest staff ratio of any Bangkok hotel: approximately 3.4 staff members per room. From 1981 to the present day, Mandarin Oriental, Bangkok has been ranked amongst the finest hotels in the world and has received numerous prestigious awards. ... read more on www.swecham.com

Mr. Bjorn Richardson General Manager

Ms. Kornchanok Patthamadilok Director of Sales Mr. Jan Cederwall President Keywords: Nordic Power (Asia) Ltd. provides services to developers, owners and operators in the electronic power industry. Our services cover every phase of power project development, from market analysis to plant operations. Our focus is on renewable energy, especially environmentally friendly hydropower, in emerging markets.

Keywords: Modern and fully equipped apartments ranging from studio to two bedroom apartments.

Broadband internet connection through wi-fi and LAN. All apartments feature fully appointed and equipped kitchens, washer-dryer machine, 32 inch LCD TV with DVD player, stereo system and international satellite TV channels. Additional facilities include a roof-top swimming pool, fitness centre, residents’ lounge, business centre and Wildwood Grill restaurant. Laundry and dry cleaning services are also available.

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TSCC MEMBERS: corporate Members

Corporate Members Oriflame Management Asia Ltd. No 1. Oriflame Building, Pattanakarn Rd., Suanluang, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2715 1111 Fax: +66 (0) 2715 1199 E-mail: Lars.Svensson@oriflame.co.th Web: www.oriflame.com; www.oriflame.co.th

Keywords: Search and Selection of personnel for international companies with regional operations.

PCE Travel Consultants 619 Sukhumvit Rd.,Soi 22 Klongton, Klongtoey 10110 Bangkok Thailand Tel: +66 (0) 2663 1818 Fax: +66 (0) 2663 1819 E-mail: info@pcetravel.com Web: www.pcetravel.com Mr. Ulf Pilblad President & CEO

Mr. Lars Svensson Senior Director Marketing, Indonesia, Greater China & South East Asia

Mr. Pontus Muntzing Vice President Finance Africa, the Middle East & Asia Keywords: Oriflame is one of the world’s leading direct selling cosmetics companies, supplying natural Swedish cosmetics to consumers in over 60 countries.

Pacific 2000, International Recruitment 8th Floor, M. Thai Tower All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Tel: +66 (0) 2654 0300 Fax: +66 (0) 2654 299 E-mail: info@pacific2000.com Web: www.pacific2000.com

Mr. Anders Lundquist President

Ms. Wiyada Attagowitwong Managing Director, Siracha

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Keywords: Since the founding of PCE Travel in 1996, we have had only one purpose, to provide the best product and service to all our customers.

We put together programs built on the nature of your request along with culture, natural resources, architecture, people, cuisine, and all the smiles from our wonderful part of the World.

Penn Investment Ltd. 26/69 Chatrium Bld Charoenkrung Rd.70 Bangkok 10120 Tel: +46 (0) 8 222 32 282 E-mail: jan.wikberg@penn.se Web: www.penn.se

Mr. Kenneth Radencrantz CEO Keywords: We market and service Q-Matic Customer flow management system and remote surveillance systems. Major clients within banks, finance, telecom and hospitals.

Rank P.T. O’Connor’s Co., Ltd. (Wearnes Automotive) 1527 Sukhumvit 71 Road, Suanluang, Bangkok 10250 Tel: +66 (0) 2719 9444-6 Ext.236 Fax: +66 (0) 2318 9909 E-mail: seahmh@wearnesmotors.com, thomas.j@wearnesmotors.com, intira.t@wearnesmotors.com Web: www.wearnesmotors.com

Mr. Seah Moon Hua Executive Director

Mr. Jan Wikberg CEO Keywords: Penn Investment has more than 25 years experience in private banking. We market equity related structured products such as equity indexbonds and funds that combine capital protection with good yield potential. We work internationally providing services to private individuals, companies and institutional investors looking to invest for medium and long term.

Q-Matic Technologies Asia Co., Ltd. 1350/272 Thai Rong Tower, Pattanakarn Road, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2713 7922 Fax: +66 (0) 2713 7928 E-mail: kenneth@q-maticasia.co.th Web: www.q-maticasia.co.th

Keywords: Wearnes Motors belongs to the Wearnes Automotive Group headquartered in Singapor. The group is a wholly-owned subsidiary of Wearnes International (1994) Limited (WIL), which is listed on the Singapore Stock Exchange and is a key player in the trading and dustribution of worddclass products and state-of the-art technological systems in the Asia-Pacific region. Wearnes Motors is going forward in the Thai market with investment in facilities and employees for exclusive Volvo customers in Thailand.

Rembrandt Hotel & Towers Bangkok 19 Sukhumvit soi 18, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Tel: +66 (0) 2261 7100 Fax: +66 (0) 2261 7017 E-mail: reservations@rembrandtbkk.com Web: www.rembrandtbkk.com

TSCC MEMBERS: corporate Members

RunTime Co., Ltd. 45/3 Soi Sukhumvit 31 Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok, 10110 Tel: +66 (0) 8 1869 8453 E-mail: eric@runtimeasia.com Web: www.runtimeasia.com Mr. Eric Hallin General Manager

Sansiri Public Company Limited 16th Floor, Siripinyo Bldg., 475 Sri Ayutthaya Road Thanon Phayathai Sub-district, Rajthevi District Bangkok 10400 Tel: +66 (0) 2201 3243 Fax: +66 (0) 2201 3284 E-mail: info@sansiri.com Web: www.sansiri.com

Eric Helander Chief Technical Officer Mr. Simon Rindlisbacher Resident Manager Keywords: Well-established 4 star hotel with 407 rooms & suites in centre of Bangkok with good reputation for its 5 award-winning restaurants and also home of the SAS crew.

Roedl & Partner Ltd. 18th Floor, Empire Tower, Suite 1808-1809 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Tel: +66 (0) 2670 0670-2 Fax: +66 (0) 2670 0673 E-mail: bangkok@roedl.pro Web: www.roedl.com

Keywords: IT support, IT security, web development, Search engine optimization Samitivej Public Company Limited 133 Sukhumvit 49 Klongtan Nua, Vadhana, Bangkok 10110 Thailand Tel: +66 (0) 2022 2222 Fax: +66 (0) 2711 8472 E-mail: info@samitivej.co.th Web: www.samitivejhospitals.com

Mr. Nicolas Leloup Head of International Marketing

Mr. Joshua Leathers Head of International Marketing

Mr. Gerard Jiravanichsakul International Marketing Executive Keywords: CONSTRUCT A LIFE, NOT JUST A BUILDING: With over 237 projects across Thailand, including a residential project in Kensington, London, UK, Sansiri is widely regarded as Thailand’s leading developer of quality houses, townhouses and condominiums. We do not simply build brick and mortar residences, but instead provide homes with carefully designed spaces, where every detail is thoroughly considered without compromising aesthetic and function in order to cater to families of all sizes. ... read more on www.swecham.com

Mr. Martin Klose Director Ms. Porntip Utsahaphan International Marketing Manager Keywords:

Dr. Paul Strunk Of Counsel Keywords: Legal Advice, Tax Advice, Auditing, Accounting, Investment Consultant.

Founded in 1979, Samitivej Hospitals is one of the leading private hospital groups in Thailand.

The main facility, Samitivej Sukhumvit Hospital located on Sukhumvit 49, is recognized as one of the leading private hospitals in Southeast Asia.

Since its inception the group has added four more hospitals namely, Samitivej Srinakarin on the east of Bangkok, Samitivej Sriracha on the southeast of Thailand, Samitivej Thonburi in Bangkok’s Thonburi Province and in July 2003, opened Samitivej International Children’s Hospital,

Scan Global Logistics Co., Ltd. 56/12, 12th Floor, Bisco Tower Building Sap Rd., Si Phraya Bang Rak 10500 Bangkok, Thailand Tel: +66 (0) 2237 9700 Fax: +66 (0) 2237 9709 E-mail: thailand@scangl.com Web: www.scangl.com

Mr. Pipat Aphicholthikhul Managing Director

... read more on www.swecham.com

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TSCC MEMBERS: corporate Members

Corporate Members Keywords: Simple - Independent - Reliable Scan Global Logistics Group is a joining of two strong and experienced actors, Mah Freight A/S and ScanAm Transport A/S of Denmark, into a logistics powerhouse with a global network. Scan Global Logistics Group employs more than 800 people world wide and is operating own offices in 15 countries. More information can be found by visiting our website www.scanlogistics.com Scania Siam Co., Ltd. 999/19 Moo 9 Bangna Trad Km.19, T. Bangchalong, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2769 9200 Fax: +66 (0) 2769 9204 E-mail: marketing@scania.co.th Web: www.scania.co.th

Mr. Phuriwat Rak-Intr General Manager Keywords: Sales of Scania Truck, Bus and Aftersales service back-up for our customers.

Securitas Security Services Thailand The Trendy Office Building, 10th Floor, 10/120 Sukhumvit Soi 13, Sukhumvit road, Klongtoey-Nua, Watanna Bangkok 10110 Thailand Tel: +66 (0) 2168 7400 Fax: +66 (0) 2168 7402 E-mail: Daniel.Holtsjo@securitas.co.th Web: www.securitas.co.th

Mr. Daniel Holtsjo Country President - Thailand Keywords: Provision of manpower security services, also supply and install Security Systems.

Sheraton Grande Sukhumvit 250 Sukhumvit Road Bangkok 10110, Thailand Tel: +66 (0) 2649 8888 Fax: +66 (0) 2649 8000 E-mail: grande.sukhumvit@luxurycollection.com Web: www.starwoodhotels.com/bangkok

Thaivivat Insurance PCL 71 Thaivivat Insurance Bldg. Dindaeng Rd., Samsen Nai, Phayathai, Bangkok 10400 Tel: +66 (0) 2644 6400 , +66 (0) 2695 0800 Fax: +66 (0) 2248 4575 , +66 (0) 2248 4975 Web: www.thaivivat.co.th Mr. Richard Chapman General Manager Keyword: A luxury hotel, located in the heart of the city, provides 10MB High Speed Internet Access, meeting facilities, International restaurants, the Spa and Fitness Center.

www.swecham.com

Mr. Lucien Heijstee Executive Vice President Underwriting & Reinsurance

SKF (Thailand) Ltd. 72/70 Rama III Road, Chongnonsee Yannawa, Bangkok 10120 Tel: +66 (0) 2296 9300 Fax: +66 (0) 2294 6221-3 Web: www.skf.co.th Mr. Suraphong Theravithayangkura Executive Vice President-Sales

Mr. Pelle Eriksen Managing Director Keywords: All SKF bearings and relate bearing products, maintenance equipment and lubricants, for industrial and automotive applications. Service and maintenance center in Bangkok and Rayong.

Swedish Export Credit Corporation - SEK 82 Grange Road 07-04 TripleOne Somerset Singapore 238164 Tel: +65 (0) 67 355 547 Fax: +65 (0) 67 338 716 E-mail: carl.engelberth@sek.se Web: www.sek.se

Mr. Richard Anund Executive Director, Chief Representative Asia

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Keywords: SEKs ambition is to facilitate business for Swedish Trade and export industry by providing tailor made, long term, financial solutions. SEK is also one of the largest Nordic borrowers in the international capital markets with a broad range of investment opportunities.

Keywords: THAIVIVAT INSURANCE PCL, established in 1951, is an independent, single entity, with non-life insurance as its core business. Head-office is located in Bangkok and 16 regional offices service customers throughout the Kingdom. The company’s customer base (250,000 policyholders) consists of both individuals and corporate clients.

The company offers a complete range of insurance products and services, including Fire, Motor, Marine cargo, Personal Accident, Travel, Health, Burglary and Liability insurances.

The Cabinet Interior Design Co.,Ltd. 900/88 M.6 Country Villa Sri Nakarin Rd., Nongbon Pravet, Bangkok 10260 Tel: +66 (0) 2322 2202 Fax: +66 (0) 2720 2928 E-mail: info@thecabinet.co.th Web: www.thecabinet.co.th

Mr. Janeric K Hogane Managing Director

TSCC MEMBERS: corporate Members

Keywords: Commercial and residential interior design.

Turnkey solutions for offices, retail spaces, exhibitions, restaurants and hotels. Apartment and condominium design. Turnkey for kitchens, living rooms, bedrooms, bathrooms and restoration work.

Available in Bangkok and its surrounding areas.

The St. Regis Bangkok (Hotel’s name) / Rajdamri Lodging Limited 159 Rajdamri road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2207 7777 Fax: +66 (0) 2207 7888 E-mail: Stregis.bangkok@stregis.com Web: www.stregis.com/bangkok

Vision House Limited 111/4 Soi Sansabai 8 ,Sukhumvit 36 Road Klongton ,Klongtoey Bangkok 10110 Tel: +66 (0) 2712 1298 Fax: +66 (0) 2712 1298 E-mail: info@VisionHouse.co.th Web: www.VisionHouse.co.th

Stefan Ljung CCO Sasithorn Puntahome CEO

Dr. Hakan Alm, PhD Managing Director Keywords: Network and comunication Solutions. We design, implement and maintain your networks, training and competence development, IT, Organization and management Training, Web Site production and maintenance.

Mr. Krister Svensson General Manager

Yummix Co., Ltd 124/60 Moo 4, Soi Rewadee 22, Tiwanon Rd., Mueng Nonthaburi 11000 Tel: +66 (0) 2951 4405 Fax: +66 (0) 2951 4405 E-mail: info@yummixfood.com Web: www.yummixfood.com

Keywords: Yummix Co., Ltd is a private company owned by a Swedish company Yummix Asia AB with offices and manufacturing facilities in Nonthaburi, Thailand. Yummix is a creamy rice and fruit chilled snack packed in a dual compartment plastic cup that keeps the milkrice and fruit jam elements separate until opened. Initially two lines -Strawberry and Blueberry- will be launched with other varieties under development for future range extensions.

White Ball Academy Benz Mall 3fl Sukhumvit 55 Thonglor 18, Klongtan Nua, Wattana Bangkok 10110 Tel: +66 (0) 8 3973 4941 E-mail: Francois.dh@whiteballacademy.com Web: www.whiteballacademy.com Francois De Haeck Event Manager

Mr. Holger Jakobs Director of Sales & Marketing Keywords: With a prestigious location along Rajadamri Road, Bangkok’s key commercial corridor and prime shopping precinct, The St. Regis Bangkok offers unprecedented excellence in standards of hospitality and timeless elegance with the cosmopolitan energy of a modern metropolis.

Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. ... read more on www.swecham.com Villa Katalina 39/4-5 Moo 2 Thepkasatri Rd.,Koh Kaew, Muang, Phuket 83000 Tel: +66 (0) 76 238 664 E-mail: katarina@katalinacollection.com

Nathalie Managing Partner Keywords: Golf academy, indoor, virtual screen, bar, with local beer, spirit high brand, Belgium beer, smoothies, cocktail.

We speak English, Thai, Japanese, French.

We have more 14 pro teacher.

We have 5 division: 1. Thai people; 2. Western people; 3. Japanese people; 4. School 5. Bar, event, golf clubbing (for the last one: very soon)

Katarina Boner CEO&Founder

www.swecham.com

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TSCC MEMBERS: individual Members

Individual Members Mr.Christian Jonsson 4th floor, flat 20/30, 20/1 La Vie En Rose Place Sukhumvit Rd. 36, Klongton, Klongtoey, Bangkok. 10110 Thailand E-mail: fcajonsson@gmail.com

Dr. Ferenc Albert Ormbergsvägen 10, S 11767 Stockholm, SWEDEN Mobile: +46 (0) 70 587 36 59,

+66 (0) 86 952 3343 E-mail: ferenc@albertconsulting.se Web: www.albertconsulting.se

Mr. Bengt Juhlin JL & Associates Natural Place Suites, Suite 65 38 Soi Ngam Duplee, Rama IV Road, Bangkok 10120 Tel: +66 (0) 2 679 9630 Mobile: +66 (0) 8 1827 0441 E-mail: engtjuhlin@hotmail.com

Mr. Alexander Markatatos Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Tel: +66 (0) 6 1761 1850 E-mail: amarkatatos@gmail.com

Mr. Bjorn Ekenvall Stubbeledsgatan 10 414 76 Gothenburg, Sweden Tel: +46 (0) 31 245564 Mobile: +46 (0) 708 647585 E-mail: bjorn@roe.se Anders Olsson Noble House 22/12 Soi Ruamrudee, Ploenchit, Lumpinee 10330 Bangkok Tel: +66 (0) 8 3375 8989

Mr. Anders Oltorp 25 Soi Sukhumvit 7, North Klongtoey Kameo Court S-9 Wattana, Bangkok 10110 Tel: +66 (0) 8 4427 7702 E-mail: andersoltorp@gmail.com

Mr. Bjorn Ferm Address: 2001 River Place, 8 Sukhumvit soi 41, Bangkok 10110 Tel: +66 (0) 8 5063 3621 Fax: +44 845 280 1519 E-mail: bjorn@inkjetasia.com

Mr. Björn Tarras-Wahlberg Strandvägen 7 B 114 56 Stockholm Tel: +66 70 325 0011 E-mail: BTW@worldtaxpayers.org

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Mr. Christer Fransson NishaVille Residence 2104 333 Moo 7, Baan Huay Yang, Tub Sakae, Prachuap khiri khan 77130 Thailand E-mail: christer@sommarvik.se

Mr. Christer Olson Skallad 220 442 96 Kode, Sweden Tel: +46 (0) 30 35 41 67

Mr. Charn Sophonpanich 27th Floor, 333 Silom Road Bangkok 10500 Tel: +66 (0) 2230 1881 Fax: +66 (0) 2236 8988 E-mail: charnsophon@gmail.com

TSCC MEMBERS: individual Members

Mr. Christer Nilsson 211 Soi Prasert-Manukitch 29 Prasert-Manukitch Road, Chorakaebua, Ladprao, Bangkok 10230 Tel: +66 (0) 2943 7225 PCT # 1 Fax: +66 (0) 2943 7169 E-mail: christer@mediapartner.asia

Mr. Christoffer Berg 20th floor, One Pacific Place 1 40 sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7228 Fax: +66 (0) 2263 7260 E-mail: Christoffer.berg@foreign.ministry.se

Mr. Christopher Stafford 98/71 20th floor - Infinity Condominium Narathiwas Road, Sathorn Yannawa Bangkok 10500, Thailand Tel: +66 (0) 8 1763 4199 E-mail: chris@white-label-services.com Web: www.white-label-services.com

Mr. Christer Holmvall Apt 5H Garden Grove Residences 51 Sukhumvit Soi 16 10110 Bangkok Tel: +66 (0) 8 5404 1683 E-mail: holmvallc@gmail.com Web: www.npscorp.com

Mr. Conny Klarqvist Nordic Plastic (Thailand) Co., Ltd. Estern Seaboard Industrial Estate 64/69 Moo 4. Esie 9. T.Pluakdeang Rayong 21140, Thailand Tel: +66 (0) 38 955 680-1 Fax: +66 (0) 38 955 682 Web: www.nordicplastic.com

Mr. Goran Ehren 52/153 Tower Park (33B) Sukhumvit Soi 3, Klongtoey, Wattana, Bangkok 10110 Tel: +66 (0) 8 1920 0062 Fax: +66 (0) 2 655 1339 E-mail:goranehren@gmail.com Mr. Hakan Carlsson Baan Haad U Thong, Unit 26A 456, Moo12, Pratumnak Rd, Soi 6 Nongprue, Banglamung Chonburi 20150, Thailand Tel: +66 (0) 8 1917 8160 Mobile: +66 (0) 8 1917 8160 E-mail: hakancarlssonthai@gmail.com

Mr. Hakan Kolmodin 59/2Moo 11, SaiKao, SoiDao, Chantaburi 22180 Tel: +66 (0) 8 1844 8146 E-mail: kolmodin@loxinfo.co.th

Mr. Henrik Nyquist Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 8 1561 4742 E-mail: henrik@nyquist.se

Mr. Jan Gustavson Ă–regrundsgatan 17 115 59 Stockholm, Sweden Tel: +46 (0) 72 004 6521 Mobile: +66 (0) 98 398 4846 E-mail: jan@gustavgroup.com Mr. Jan Hammarlund Capital Residence, Apt. 2501 888/8 Sukhumvit 55 (Thonglor) Klongton-Nua, Bangkok 10110 Tel: +66 (0) 2178 0831 Mobile: +66 (0) 8 1380 0024 E-mail: jan.hammarlund@fhp-ww.com

Mr. Christian Stenhammar 59/70 Soi Sukhumvit 26 Sukhumvit Rd, Klongton Klongtoey, Bangkok 10110, Thailand E-mail: chst99@gmail.com

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TSCC MEMBERS: individual Members

Individual Members Mr.Jan Wallin E-mail: Janne.wallin@telia.com Ms. Jennifer Gustavsson Mr. John Andersson 102/14 Fantasia Villa 2 Soi Bearing, Sukhumvit soi 107 North Sumrong, Muang Samutprakarn E-mail: john.andersson@nsn.com

Mr. Lars-Ake Persson Tegelslagaregatan 3 N 681 31 Kristinehamn Sweden Tel: +66 81 364 4850 E-mail: salesmanager@nishaville.com Web: www.nishaville.com Mr. Leo Gillholm Sukhumvit Park 27/89 Sukhumvit Soi 10 Bangkok 10110 Tel: +66 (0) 8 9489 7510 E-mail: leo.gillholm@gmail.com Ms. Louise Holmgren Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1750 0289 E-mail: louise.holmgren@hotmail.com

Mr. John Svengren Bangkok Mr. Johan Nordqvist 150/78 Setthasiri Prachachuen Prachachuen Road, Amphur Muang Bang Khen, Nonthaburi 11000 Mobile: +66 890 969 3570 E-mail:cjt.nordqvist@gmail.com Mr. Johan Per Simon Davidsson 55/555 Langsuan Road, Lumpini, Pathumwan Bangkok 10330, Thailand Tel: +66 (0) 2630 4000 Fax: +66 (0) 2630 4012 Mobile: +66 (0)8 5223 4324 E-mail: H7174-FB5@accor.com Web: www.hotelmusebangkok.com

Mr. Lucas Karlsson Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: + 66 (0) 6 1753 7929 E-mail: Lucas-karlsson@live.se

Mr. Magnus Gyllo PO Box 289 59/128 Moo Baan Crystal View Soi 116 Petchkasem Rd Hua Hin 77110, Thailand Tel: +66 (0) 8 4424 4135 E-mail: magnus_gyllo@yahoo.com

Mr. Joakim Persson 98/7 The Key Condominium Phahonyothin, Soi 34, Phahon Yothin Rd., Sena Nikhom, Chatuchak, Bangkok 10900 Tel: +66 (0) 8 9761 6701 Fax: +66 (0) 2 256 0102 E-mail: joakimpersson@professorthailand.com

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Mr. Martin Andersson Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 81-413-2314 E-mail:martin.ce.andersson@telia.com

Mr. Mats Holijo Denenchoufu 3-30-8 Ota-ku, Tokyo 145-0071, Japan Tel: +81 3 5778 0781 Fax: +81 3 5431 3573 Mr.Nicklas Moberg E-mail: phlhm@pinnaclehotels.com Mr. Niklas Nordfeldt Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1751 1664 E-mail: niklas.nordfeldt@hotmail.com Mr. Nils Wright 90-443 Mantana, Ramindra 109 Bangchan, Klongsamwa, Bangkok 10510 E-mail: nils@riskmediasolutions.com Mr. Ola Holmgren Le Raffine 31, 19D 3 Soi Sukhumvit 31, Klongtoey-Nua, Wattana, Bangkok 10110 Tel: + 66 (0) 8 4907 0110 E-mail: ola@holmgren.com Mr. Ola Jansved Palmtree Residence. House A7.

42/26 Bangsaen Sai 4, Nua Road Tambol Saensuk, Amphor Muang Chonburi 20130, Thailand

Mr. Olof Tranvik The Royal Place One, Apt 2/273 Soi Mahadlek Luang 1 Ratchadamri Road, Lumpini Bangkok 10330 Tel: 01-8464033 E-mail: tranvik@gmail.com Mr. Par Gustavsson VSL Academy 112/9 Pathum Thani Sai Nai Rd. Moo 2 Bang Khayaeng Sub-district Mueang Pathum Thani District Pathum Thani 12000, Thailand Mobile: +66 (0) 8 1924 8513 Fax: +66 (0) 2975 2743 E-mail: pelle.gustavsson@vsl.com Web: www.vsl.com

TSCC MEMBERS: individual Members

Mr. Par Hollertz Mobile: +66 (0) 8 1831 5537 E-mail: par.hollertz@gmail.com Mr. Peter Temander 88/8 Moo 8, Boonyanusat Road, Tambon Nong Ngu Leam, Amphoe Muang Nakhon Pathom 73000 Tel: +66 (0) 8 1822 1340 E-mail: ptermander@gmail.com

Mr. Rafique U. Ahmed Novoteam Worldwide Ltd. 19th Floor, Pacific Place One, 140 Sukhumvit Bangkok 10110 Tele: +66 (0) 8 1376 1990 E-mail: rafique@aritcoasia.com Web: www.aritcoasia.com Mr. Robert Akerblom 424 Soi Sopon 68, Sukhumvit 68, Sukhumvit rd., Bangna, Bangkok 102 60, Thailand Mobile: +66 (0) 8 5060 0033 E-mail:r obert.akerblom@gmail.com Web: www.mystorageasia.com Mr. Rolf Duus Mobile: +46 (0) 7 0644 4100 E-mail: rolf@duus.se Web: www.duus.se

Mr. Siegfried Egger Jovenia AB, M채ster Samuelsgatan 2, SE-11144 Stockholm, Sweden Tel: +46 (0) 8-611 2566, 611 2588 Fax: +46 (0) 8-611 2239 E-mail: info@joveniajuveler.se Web: www.joveniajuveler.se Ms. Sofie Sohlman Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4242 3217 E-mail: sofiesohlman@gmail.com Mr. Stefan Jonasson The Heritage apt 9C 8 Sukhumvit Soi 8, Bangkok 10110 Tel: +66(0) 9 1223 7452 Fax: +66 (0) 2936 1480 E-mail: stefan.jonasson@car-o-liner.com.sg Mr. Urban Paulsson Mekong Riverview Hotel Mekong Riverside Road Xieng Thong Village PO Box 183 Luang Prabang, Lao P.D.R Tel: +856 71 25 49 10 Fax: +856 71 25 48 90 E-mail: hotel@mekongriverview.com, urban.paulsson@gmail.com Web: www.mekongriverview.com Mr.Viravat Cholvanich STFE Co., Ltd. 388 S.P. Bldg., 17th Floor Phaholyothin Road Samsennai, Phayathai Bangkok 10400 Tel: +66 (0) 2273 0535 Fax: +66 (0) 2273 0735 E-mail: eidcom@cscoms.com

Mr. Sebastian Norman Larsson Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1507 1275 E-mail: sebastian.nl@live.se

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TSCC MEMBERS: Student Members

Student Members Mr. Alexander Markatatos Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1761 1850 E-mail: amarkatatos@gmail.com

Ms. Johanna Birkehag Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4242 8319 E-mail: johanna.birkehag@gmail.com

Mr. Lucas Karlsson Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1753 7929 E-mail: Lucas-karlsson@live.se

Ms. Sofie Sohlman Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4242 3217 E-mail: sofiesohlman@gmail.com

Mr. Daniel Espling Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1757 4365 E-mail: daniel.espling@gmail.com Mr. David Westin Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4113 3793 E-mail: david-westin@hotmail.com

Mr. Martin Andersson Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 8 1413 2314 E-mail: martin.ce.andersson@telia.com Mr. Niklas Nordfeldt Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1751 1664 E-mail: niklas.nordfeldt@hotmail.com

Mr. Henrik Nyquist Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 8 1561 4742 E-mail: henrik@nyquist.se Mr.Jerry Larsson Supalai City Resort Ramkhamhaeng soi 12 Bangkapi, Bangkok Mobile: +66 (0) 8 2080 4265 E-mail: celebrior84@yahoo.se

Mr. Sebastian Norman Larsson Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1507 1275 E-mail: sebastian.nl@live.se Ms. Elin Andersson Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 9 4793 3013 E-mail: elin.anderssont@live.se

Mr. Klas Blomkvist Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1751 1462 E-mail: klasblomkvistws@gmail.com

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Ms. Louise Holmgren Supalai Park 3, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1750 0289 E-mail: louise.holmgren@hotmail.com

Ms. Ellen Olofsson Supalai Park 2, Phaholyothin 21 road, Chatuchak, Bangkok 10900 Mobile: +66 (0) 6 1753 4007 E-mail: ellensaramarianne@hotmail.com

TSCC MEMBERS: INDEX

INDEX -, Nathalie .......................................................................57 A Ahlgren, Henrik ...........................................................49 Ahmed, Rafique U. ....................................................61 Akerblom, Robert ......................................................61 Albert, Dr. Ferenc .......................................................58 Alidis, Vladimir .............................................................51 Alm, Dr. Hakan, PhD..................................................57 Alm, Hakan ....................................................................53 Anaker, Staffan ............................................................45 Andersen, Carsten B. ................................................52 Andersson, Anette ....................................................47 Andersson, Dr. Roy ....................................................52 Andersson, Elin ...........................................................62 Andersson, John ........................................................60 Andersson, Lars ..........................................................50 Andersson, Martin ............................................60, 62 Anund, Richard ...........................................................56 Aphicholthikhul, Pipat ............................................55 Attagowitwong, Wiyada .......................................54 Avila, Noel ......................................................................41 B Beck, Mauro ..................................................................52 Berg, Christoffer ..........................................................59 Bergman, Fredrik ........................................................50 Bergqvist, Jonas ..........................................................43 Bhicharnchitr, Worachai ........................................46 Birkehag, Johanna .....................................................62 Bjork, Peter .....................................................................50 Blomkvist, Klas .............................................................62 Blomqvist, Niklas ........................................................44 Boner, Katarina ............................................................57 C Carlsson, Hakan ..........................................................59 Carpenter, Lillian Woon .........................................42 Cederwall, Jan .............................................................53 Chapman, Richard ....................................................56 Cholvanich, Viravat ...................................................61 Chong, Koray ................................................................40 Christiansen, Marcus ...............................................48 Clarke, Gaine .................................................................46 D Dahlstrรถm, Erik ............................................................49 Davidsson, Johan Per Simon ..............................60 Diurson, Peter ..............................................................50 Dolcemascolo, Andrea ...........................................48 Duus, Rolf .......................................................................61 E Egger, Siegfried ...........................................................61 Ehren, Goran .................................................................59 Ekenvall, Bjorn .............................................................58 Elisson, Harald ..............................................................41 Enstedt, Dan .................................................................44 Eriksen, Pelle .................................................................56 Eriksson, Jan ..........................................................45, 53 Espling, Daniel .............................................................62 F Fager, Anders Gustav ..............................................45 Ferm, Bjorn ....................................................................58 Fransson, Christer ......................................................58 Fridlund, Bengt ...........................................................48 G Gerdsen, Ton J.A. ........................................................53 Gillholm, Leo ................................................................60 Gillman, Vivianne .......................................................49 Glen, Douglas ..............................................................46 Gross, Alain ....................................................................52 Gupta, Anand ...............................................................48 Gustavson, Jan ............................................................59 Gustavsson, Jennifer ................................................60 Gustavsson, Par ...........................................................60 Gyllo, Magnus ..............................................................60

H Haeck, Francois De ...................................................57 Hallin, Eric .......................................................................55 Hammarlund, Jan ......................................................59 Hauggaard, Henrik ....................................................46 Heijstee, Lucien ...........................................................56 Helander, Eric ...............................................................55 Hermansson, Stefan .................................................44 Hogane, Janeric K ......................................................56 Holijo, Mats ....................................................................60 Hollander, Alwin .........................................................48 Hollertz, Par ...................................................................61 Holm, Bengt ..................................................................49 Holm, Eddie ..................................................................49 Holmgren, Louise ..............................................60, 62 Holmgren, Ola .............................................................60 Holmvall, Christer ......................................................59 Holtsjo, Daniel .............................................................56 Hua, Seah Moon .........................................................54 Hyndman, Amanda ..................................................53 J Jakobs, Holger .............................................................57 Jansved, Ola ..................................................................60 Jiravanichsakul, Gerard ..........................................55 Jonasson, Stefan ........................................................61 Jonsson, Christian .....................................................58 Juhlin, Bengt .................................................................58 Julin, Tomas ...................................................................51 K Kaewchansilp, Dr. Soon .........................................51 Karlsson, Filip ................................................................44 Karlsson, Lucas ....................................................60, 62 Kijkanakorn, Supakorn ...........................................48 Kirdniyom, Bunyati ...................................................42 Klarqvist, Conny ..........................................................59 Klingberg, Thomas ....................................................51 Klinger, Ross ..................................................................51 Knapp, Colin .................................................................42 Kolmodin, Hakan .......................................................59 Korslund, Savija Pannark .......................................52 Kovacs, Jan Miklos ....................................................51 Krisadawat, Charnchant ........................................52 Krusell, Marcus ............................................................52 L Lager, Fredrik ................................................................45 Larsson, Jerry ................................................................62 Larsson, Sebastian Norman ........................61, 62 Leathers, Joshua .........................................................55 Leersum, Johan van .................................................51 Leloup, Nicolas ............................................................55 Ljung, Stefan .................................................................57 Lundquist, Anders .....................................................54 M Manokitjarunman, Sutti .........................................50 Markatatos, Alexander ............................................62 Michel, Jacques ..........................................................47 Mitchell, Mrs. Jintamai ............................................51 Moberg, Nicklas ..........................................................60 Modig, Rolf Johanes ................................................53 Molin, H.E. Klas ............................................................40 Moulin, Herve ..............................................................48 Muntzing, Pontus ......................................................54

P Palm, Hakan ..................................................................43 Palmqvist, Bo ................................................................47 Patthamadilok, Kornchanok ...............................53 Paulsson, Urban ..........................................................61 Persson, Joakim ..........................................................60 Persson, Lars-Ake .......................................................60 Phatanachinda, Ongarch ......................................49 Pilblad, Ulf ......................................................................54 Piyawannarat, Chaiyot ............................................48 Puntahome, Sasithorn ............................................57 R Radencrantz, Kenneth ............................................54 Rak-Intr, Phuriwat........................................................56 Reinsch, William C. ....................................................49 Richardson, Bjorn .......................................................53 Rindlisbacher, Simon ...............................................55 Rolf, Magnus .................................................................42 Rosborg, Martin ..........................................................49 S Sae-Hor, Khanittha.....................................................43 Senavinin, Thanakrit .................................................51 Sivabovorn, Sakkachat ...........................................52 Sohlman, Sofie ....................................................61, 62 Sophonpanich, Charn ............................................58 Stafford, Christopher ...............................................59 Stenhammar, Christian ..........................................59 Stjernstrom, Jan ..........................................................45 Strunk, Dr. Paul ............................................................55 Sukpradit, Suparat .....................................................48 Svengren, John ...........................................................60 Svensson, Krister ........................................................57 Svensson, Lars .............................................................54 Svensson, Petter .........................................................49 T Takala, Jarmo Janne Juhani .................................48 Tarras-Wahlberg, Bjรถrn............................................58 Temander, Peter .........................................................61 Tjahjono, Ferry .............................................................50 Tongin, Chawalit ........................................................45 Tranvik, Olof ..................................................................60 U Utsahaphan, Porntip ...............................................55 V Vautier, Camilla ............................................................42 W Walker, Jonathan ........................................................40 Wallin, Jan ......................................................................60 Wangyuenyong, Chanchai ..................................51 Wensell, Kristian ..........................................................49 Westin, David ...............................................................62 Wikberg, Jan .................................................................54 Winroth, Johan ............................................................50 Wright, Nils ....................................................................60 Ydmark, Lars ..................................................................42 Yenphinyo, Kanlaya ..................................................43 Yordsree, Pantharee .................................................46 Zarlimee, Christina Carlsson ...............................53

N Nielsen, Kim Osborg ................................................43 Nilsson, Christer ..........................................................59 Nordfeldt, Niklas .........................................................60 Nordfeldt, Niklas .........................................................62 Nordqvist, Johan ........................................................60 Nyquist, Henrik ....................................................59, 62 O Olofsson, Ellen .............................................................62 Olson, Christer .............................................................58 Oltorp, Anders .............................................................58

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Thai Swedish Chamber of Commerce

Your helping HAND for 25 years The Thai-Swedish Chamber of Commerce was founded in 1989 and inaugurated by the Swedish King Carl XVI Gustaf. We are celebrating our 25th birthday 2014.

TSCC conducts an essential role in the Thai Swedish business environment. In addition, we are also a part of both the Joint Foreign Chambers of Commerce and the European ASEAN Business Centre in Thailand.

Two times every year our magazine “ThaiSweden Review “is published. As a member you will be a subscriber and have your representatives and your company’s name published. The magazine features a variation of articles about business and lifestyle in both Sweden and Thailand.

How TSCC can be valuable for you?

Lobbying; We are the extended link between the Thai or the Swedish government to help you with your business.

We have connections all around the Thai – Swedish business society and a very competent board.

Network; We are organizing different events for our members on a regular basis. A great example is our monthly networking.

Competence; We have the competence to help you with diverse matters, but we also have aces to a very competent network. Furthermore, we arrange seminars with guest speakers

Premium As a premium member you will get extra publicity and banners on our website.

3 representatives in our Magazine “Thai Sweden Review” Invitations to all our events and seminars.

Your logo in a large print on the banners we bring to events.

Our monthly newsletter Corporate member; You will get 2 representatives in “Thai Sweden Review”.

Bring a friend for free to our events.

Your company name on our website Invitations to are events and seminars.

Our monthly newsletter.

Individual: You will get one representative on our website, and in “Thai Sweden Review” Invitations to our events and seminars.

Our monthly newsletter

Join us – Apply now!

Membership fees

Sign up for Membership in TSCC now online at www.swecham.com and click ‘Become a member’. Submit the form and we will contact you.

Premium: 28 000 THB

You are of course also welcome to contact us over the phone or drop by at our office at Phayathai BTS station in downtown Bangkok.

Corporate 14 000 THB

Thai-Swedish Chamber of Commerce 34 C.P. Tower 3, 9th Floor Building A Phayathai Road Ratchathewi Bangkok 10400 Tel +66 (0) 2354 5229-31 Fax +66 (0) 2354 5232 contact@swecham.com www.swecham.com

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Membership Categories

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Individiual 6 000 THB To become a member, just go to our webbsite www.swecham.com , click on ”Become a member” and fill in the form.

We will then contact you as soon as we can.

YOUR TRAVEL PARTNER IN SOUTH EAST ASIA

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With our long experience and knowledge of travel production and travel logistics in Indo China and South East Asia we believe we will deliver a value for money product with first class service that exceed your expectations.

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From Prompong BTS Station > 200 m. down Soi 24 B1 floor, Oakwood Residence15 Sukhumvit Soi 24, Klong Ton, Klong Toey, BKK 10110, Thailand Tel: 02 612 5791 l Fax: 02 612 5798 www.facebook.com/AdmiralsPubRestaurantBangkok

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When it’s time to do business, we’re exceptionally open.

Every business has a different story and a different goal. We understand that.

Over many years in this market of unique opportunities, we’ve developed the local knowledge, resources and connections needed to turn ambitions into reality. That’s why we’re one of the most well-established northern European banks in the region. For corporates, financial institutions and private banking clients, we’re ready to listen and cater to your needs – in Beijing, Shanghai, Hong Kong, Singapore and New Delhi.

You are welcome to contact us at Merchant Banking: Singapore@seb.se, Tel: +65 62 23 56 44 Private Banking: singapore@sebprivatebanking.com.sg, Tel: +65 63 57 08 84 www.sebgroup.lu/privatebanking