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Magazine for Thai-Swedish Chamber of Commerce

PM YINGLUCK SHINAWATRA IN SWEDEN THAILAND’S PRIME MINISTER ON OFFICIAL VISIT WITH FOREIGN MINISTER AND BUSINESS DELEGATION


A truly international education (IB) in the heart of Bangkok

Born out of the vision and commitment of internationallyminded parents at the United Nations in the late 1980s and early 1990s, becoming one of only six UN-related schools in the world, it was natural for NIST to become a truly international school delivering a challenging and academically excellent education. The School emerged as the first in Thailand to offer the highly regarded International Baccalaureate (IB) Primary, Middle Years and Diploma programmes. NIST’s rigorous curriculum not only prepares its students academically for placement in the top universities worldwide but also empowers them to be leaders and to enrich the world.

NIST International School - United Nations Related 36 Sukhumvit Soi 15, Wattana, Bankok 10110, Thailand www.nist.ac.th


COME & STUDY AT SWEDEN’S LEADING BOARDING SCHOOL

Sigtuna Humanistiska Läroverket (SSHL) is Sweden’s leading boarding school, situated in the picturesque village of Sigtuna, 17 minutes from Arlanda airport and just approx. a total of 500 day and boarding students.

With a view of Lake Mälaren, the SSHL school campus is a safe and supportive environment where students are prepared to meet the challenges of higher education and the working world. environment with excellent facilities to support students in performing to the best of their ability. Classes are small and each student is given an academic tutor who guides them through their time at SSHL. Because SSHL is a small, close-knit community where teachers are actively involved, students have virtually unlimited access to mentors and teachers. SSHL OFFERS A RANGE OF STUDY PROGRAMMES IN BOTH SWEDISH AND ENGLISH FOR STUDENTS BETWEEN THE AGES 12 AND 19. PROGRAMMES TAUGHT IN ENGLISH

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IBInternational Baccalaureate programme Business and Management Programme IB Middle Years Programme – MYP

PROGRAMMES TAUGHT IN SWEDISH

Natural Science Programme Social Science Programme Business and Management Programme BOARDING LIFE AT SSHL

SSHL’s well-equipped and beautifully situated boarding houses are uniquely placed at the heart of the campus, enabling students to experience the very best of life at the school and all that this entails both in terms of academic support and extra curricular activities.

for boys. Each House has 25-30 students between the ages of 12-19. In each House, there are three House Parents in each house, who act as a mentor, an advisor and someone to ensure that the House is a home from home for all students. A uniquely Swedish school with a strong international upholding many of the country’s unique traditions to share and promote an understanding of the best of Sweden and Swedish culture. SSHL students learn and experience part of Swedish identity with opportunities to participate in activities dependent on the season. spring In and summer students make the most of the good weather by swimming in the lakes, going orienteering, rowing, having barbecues, etc. In the winter there’s other opportunities such as making use of our own slalom ski slope. SUMMER COUR SES

During the summer SSHL organizes summer courses in Swedish and English. COME & VI SIT US

Swedish and international culture, academic excellence and student care is to see the outstanding facilities, meet our

about applying to SSHL, please visit sshl.se/apply.

Box 508 193 28 Sigtuna +46 (0)8-592 571 00 info@sshl.se sshl.se


CONTENTS FOREWORD 6

Foreword by the President Message by Mr. Jan Eriksson

ARTICLES 8 18 22 30 34 38 TSCC DIRECTORY 42 43 44 48 60 63

Prime Minister Yingluck Shinawatra in Sweden Electrolux – Rapid growth in Thailand IKEA and Megabangna Mutual Interest and Same Owner Low-Cost, Long Haul Becomes Reality with Norwegian Residential Market development in Hua Hin, Cha Am and Pranburi The last of the Svensson brothers back in Thailand Chamber Location Map / Embassies and Consulates Board of Governors Honorary Members / Premium Members Corporate Members Student Members / Individual Members Alphabetic Index on All Members

ABOUT TSCC

Thai-Swedish Chamber of Commerce TSCC Members Value Propositions

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Cover

Prime Minister Yingluck Shinawatra in Sweden

Publisher Scandinavian Publishing Company Limited. 211 Soi Prasert-Manukitch 29, Prasert-Manukitch Road, Chorakaebua Ladprao, Bangkok 10230, Thailand Tel: +66 (0) 2943 7166 Fax: +66 (0) 2943 7169 E-mail: gregers@scandmedia.com Thai Swedish Chamber of Commerce

34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail: contact@swecham.com

Editorial Committee Christer Nilsson, Niels-Henrik Hansen, Peter Bjork - tsr@swecham.com Managing Editor Gregers Møller, gregers@scandmedia.com Advertising Finn Balslev, finn@scandmedia.com Graphic Design Supphathada Numamnuay, supphathada@scandmedia.com Printing Advanced Printing Service Co., Ltd., Bangkok


Empowering people, business and society

For over 136 years Ericsson has been at the forefront of every major development in telecommunications technology. The foundation of our business strength has always been to pioneer innovative technologies and services. Ericsson was first contacted by the Thai government to supply the first telephone exchange in 1906. Two years later, the first Ericsson local battery telephone system was installed in Thailand with 100-subscriber capacity. Since then, Ericsson has been growing right along with Thailand in bringing world-class telecommunications technology to the Kingdom, connecting regional and rural communities to the Networked Society. Thais have always been quick to embrace new communications technologies while Ericsson also believes in the power of innovation to grow business and improve society.

Ericsson is a key player in the digital economy, helping people to share ideas and information whenever they want and wherever they are. As the world’s leading technology provider, Ericsson plays a key role in the development of new standards in global communications. Innovation is at the heart of Ericsson. It is what enables us to realize the potential of future offers and to improve the way we live our lives. Ericsson continues to innovate and create better communications solutions for all Thais, as we help to shape the Networked Society. Please visit us : www.ericsson.com/th


FOREWORD

Welcome to the

Thai-Sweden Review Message by Jan Eriksson President Thai-Swedish Chamber of Commerce

Dear Members, Sweden has some great brand names and most of them are operating in Thailand. We have just added IKEA and H&M to previous entrants into the Thai market and there will be more to come! There are also a lot of Swedish entrepreneurs/SME’s establishing themselves in Thailand. Whilst each business has to find its own viability, TSCC is actively advocating for mutual ease in doing business between Thailand and Sweden. TSCC is well represented with the Joint Foreign Chambers of Commerce as well as the EABC (The European Foreign Chamber of Commerce) to progress matters of importance for Swedish/Thai business. An FTA (Free Trade Agreement) between Thailand and EU has been given the highest priority by both the Thai Government and the European Union. The first round of negotiations will take place in Brussels at the end of May. Both parties willing, it is expected to take two years to finalize the FTA. One driving force is that the GSP (preferential duty rates) granted to Thailand from the EU will expire in 2015, given the economical growth of Thailand in the last few years. This will have a negative impact on some industry/companies, whether Thai or foreign, exporting products to Europe that under the current GSP arrangement have reduced duty rates. Also, Thailand is lagging behind other ASEAN countries to conclude an FTA. Time to catch up! Thailand has tremendous advantages if it opens up its ownership and trade barriers in accordance with the ASEAN Economic Community (AEC) to allow increased foreign ownership/investment. This is also the goal for the FTA between Thailand and EU. Most Swedish companies that have invested in Thailand or are planning to do so, would like to see that rules and regulations can be amended to support such investments, not only in the manufacturing industry but also in the service industry, to form a base to expand its AEC and general export business out of Thailand. Enough trading talk! Prime Minister Yingluck Shinawatra visited Sweden in March, at which time a new Joint Plan of Action between the Governments of the Kingdoms of Sweden and Thailand (2013-2017) was signed. This Joint Plan contains a number of initiatives to develop bilateral cooperation between the two countries that will also open up new business opportunities for both Swedish and Thai companies. The comprehensive plan contains various fields of cooperation, such as: • Agriculture and Forestry • Defence cooperation • Design • Education, Science and Technology • Energy and the Environment • Information and Communications Technology • Tourism and Sport • Health and Elderly Care After a wet Songkran we are now moving towards the Swedish summer, a holiday period for many Swedes. The next TSR will be sent out in November and in the meantime you can keep updated on TSCC activities from our monthly Newsletter and website. Have a nice summer!

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PM YINGLUCK SHINAWATRA VISITING SWEDEN

Prime Minister

Yingluck in

Shinawatra

Sweden We agreed that the second Joint Plan of Action that was signed today shall be used to further deepen and expand our bilateral ties in all dimensions.

Prime Minister Yingluck’s 24 hour visit to Sweden beginning 05.25 on March 4 was packed with activities from morning to evening. And not just talk. Real agreements were signed and working groups appointed in order to make things happen after Yingluck and her team left. By Christer Nilsson

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

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PM YINGLUCK SHINAWATRA VISITING SWEDEN

A second Joint Plan of Action signed

The second Joint Plan of Action, JPOA, was signed by the respective Ministers for Foreign Affairs. This 20 page document detail sectors and activities identified by Sweden and Thailand as suitable for further bilateral development and cooperation. “We agreed that the second Joint Plan of Action that was signed today shall be used to further deepen and expand our bilateral ties in all dimensions,” said PM Yingluck after the signing. It has been said by several stakeholders in the JPOA that concrete results by and from the plan is very much up to initiatives taken by individuals, organisations and companies from the two countries. Sectors mentioned in the 2nd JPOA are, for example agriculture and forestry and education and science. Thus, the document states that Sweden and Thailand will strengthen their cooperation in the fields of agriculture and forestry concerning the forest legal principal. With shared common interest in the development of organic market opportunities (e.g. production, standards and consumer information) as well as sustainable management of natural resources such as eco-systems, including the conservation and preservation of natural resources and biodiversity, both sides shall explore ways and means to exchange technologies and know-how and to increase joint research projects and training courses. Regarding education, the JPOA stress that Sweden and Thailand will enhance existing academic cooperation and promote new initiatives of collaboration at all levels of education, including between the competent authorities, i.e. educational institutions, research institutes and science and technology agencies. In the case of contract education and R&D projects, agreements may also be concluded between a higher education institution and a public entity. More than ten sectors are mentioned in the plan. A copy of the 2nd JPOA can be obtained by contacting the chamber´s office. The first JPOA was signed in January 2006, later that year a military coup occurred and bilateral activities were almost frozen until late December 2007 due to EU regulations how to deal with unelected cabinets. Then followed a period of political turbulence until the general elections 2011.

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

Law Enforcement Agreement signed

Swedish Justice Minister Beatrice Ask recently visited Bangkok. During her visit late February Ms Ask met Deputy Prime Minister Chalerm Yubamrung, Justice Minister Pracha Promnok and AttorneyGeneral Chulasingh Vasantasingh. One important topic during the meetings was a law enforcement agreement between Sweden and Thailand. It aims at strengthening the cooperation between Swedish and Thai police and customs agencies. The finalised document was signed while PM Yingluck visited Stockholm. “Addressing the issue of transnational crime is increasingly important due to greater connectivity between countries, so I am glad that our two countries have signed an agreement on law enforcement cooperation,� comments PM Yingluck on the strengthened law enforcement ties between Sweden and Thailand.

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PM YINGLUCK SHINAWATRA VISITING SWEDEN

Audience with HM King Carl XVI Gustaf and HM Queen Silvia

Palace relations between the two monarchies are excellent and the Royal Swedish Couple are frequent private and official visitors to Thailand. It was therefore natural that PM Yingluck and her ministers were invited for a royal audience with Sweden´s King and Queen. During the royal audience PM Yingluck extended to their Majesties the best wishes from their Majesties the King and Queen of Thailand.

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

Four Thai-Nordic Working Groups appointed

PM Yingluck and the delegation´s first item on the morning agenda on the 4th was a breakfast meeting with Team Thailand from the Nordic countries and the Thai private sector in the areas of food, energy/green economy, medical tourism, designed products/creative economy, and banking at Sheraton Stockholm Hotel. The Nordic countries have become interested in Asia and the Southeast Asian countries, whereas Thailand is considered a regional hub and a gateway

of Asia. Furthermore, Thailand is an old ally of the Nordic countries with over 100 years of diplomatic relations. There are around 750,000 tourists from the Nordic countries coming to Thailand and over 40,000 Thais in the Nordic area. Team Thailand and the private sector could cooperate and work together with the Thai communities for further promotion of the country, it was concluded. In addition, people-to-people connections based on mutual understanding and through education, tourism, and culture is considered

a significant strategy. The Thai Government also supports cooperation between Thai research centers and the Nordic counterparts, as well as cooperation in public health. The Thai private sector expressed interest in expanding their business in the Nordic countries. To support and accommodate their business ventures, PM Yingluck agreed with the setup of 4 working groups, for energy, agricultural crops, tourism, and medical services. Chamber members who want more information may approach the PM Office to learn more about the working groups.

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PM YINGLUCK SHINAWATRA VISITING SWEDEN

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PM YINGLUCK SHINAWATRA VISITING SWEDEN

But for growth to be sustained in the long run, it needs to be inclusive. This will close income gap and ensure that no one is left behind.

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

Business Promotion Dinner

In the evening PM Yingluck held a keynote speech headlined “Thailand-Unparalleled Opportunities” for Swedish and Thai guests at the Stockholm City Hall. “In terms of trade, last year it was at around 10 billion SEK which has nearly doubled over the past ten years. For investment, applications for investment increased from around 700 million SEK to reach a record of around 911 million SEK in 2012,” stated PM Yingluck. She then proceeded to tell the audience about the ambitious mega projects outlined by her cabinet and hoped Swedish industry and investors can play a part in them. “Last year, the Thai economy grew stronger than expected at around 6.4 percent as a result of government policies to stimulate domestic economy. This means that we have recovered from the floods some two years ago.  However, to be able to maintain growth at around 4 – 5 percent in the long run, we need to move up the value chain to enhance productivity and create new competitive advantage. This requires new approaches in both agriculture and industry.  For agriculture, better zoning will allow the right products to be grown in the most effective areas, which will allow us to support global food security by better management of demand and supply. For industry, current sectors that Thailand has competitive advantage will continue to be promoted, while we also develop and explore new industries such as bio-materials, clean energy and creative industries.” A key part of this is the plan to invest around 479 billion SEK in transportation and logistics infrastructures to enhance connectivity and competitiveness, said the Thai PM. These projects include high speed trains, better connected road networks, ports and mass transit systems. Once this transportation network is linked to ASEAN and the region, it will reduce time and cost of transportation making Thailand the natural logistic hub in the region, is the logic behind the huge investments. “But for growth to be sustained in the long run, it needs to be inclusive. This will close income gap and ensure that no one is left behind,” Yingluck said.

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ELECTROLUX – RAPID GROWTH IN THAILAND

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

Electrolux

Rapid growth in

Thailand

Perceived as the top quality brand of washing machine and appliances among Thai consumers, Electrolux Thailand has recently hit the highest record on its growth rate in eight years. By Wachiraporn Janrut

E

stablished in Thailand in 1979, Electrolux (Thailand) has made its name in the Thai market as the top brand of full-automatic washing machines. During its 33 years in the market the Swedish brand has also continuously expanded and now includes a full range of appliances such as cleaning equipment, tumble dryers, refrigerators, kitchen appliances and furniture. “Electrolux is probably the only European brand with complete lines of products in Thailand. To consumers, we are perceived as the best brand of appliances in Thailand in terms of quality and durability,” says Khun Sutti Manokitjarunman, General Manager of Electrolux Thailand.  

Khun Sutti Manokitjarunman Khun Sutti joined Electrolux Thailand as General Manager four years ago. With over 20 years of experience in FMCG (Fast Moving Consumer Goods), both in Thailand and overseas, he is the right the man for the job. “I had the experience that Electrolux was looking for. They wanted a Thai person to develop Electrolux Thailand products for the global market. It was a good opportunity for me and I’m happy to work here,” says Khun Sutti. According to Khun Sutti, the company grew rapidly in the past three years where it hit a 75 per cent growth rate in the appliance market. “This indicates that we are on the right track and I can see that we’ll keep growing fast,” says Khun Sutti.  

Electrolux’s strong success

Earlier this year, Electrolux held a press conference announcing its strong success in 2012, recording its highest growth rate in eight years. Moreover, the research from GFK independent research company showed that Electrolux achieved no. 1 market position with 35 per cent market share in front-load washing machines, and 22 per cent in vacuum cleaners. To reinforce its leading position, the company has recently launched its new series of “The Inspiration” products: the latest innovation and thoughtful design from Sweden, showcasing over 100 product items featuring a touch screen function, as well as distinctive and harmonious designs to cover all product segments. “This will be a set of exciting innovative products with a well-matched modern European design, which is kind of the identity of Electrolux,” says Khun Sutti. “Our strength is product innovation. We have been continuously introducing innovative products to the market,” he adds.  

Excellence in product innovation and design

According to the company’s press release, the latest range of “FlexFresh” fridges, for example, features a variety of smart functions including NutriLight, a patented fixed wave treatment that evenly distributes light around the crisper to boost the vitamin content of fruits and vegetables. This also means that fruits

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ELECTROLUX – RAPID GROWTH IN THAILAND

Our manufacturing facilities in Thailand are an important link in our global manufacturing operations. This plant will be a key supplier to the emerging Asian markets.

and vegetables can be kept for a longer period of time, says Khun Sutti. In addition, the latest range of “Time Manager” front-load washing machines are designed to be gentler on clothes while saving time, electricity and water. According to Khun Sutti, the “Swedishness” of Electrolux lies in its product design and innovation. Nevertheless, the company aims to meet the needs of local consumers that it has blended beautiful Swedish design with local needs and practices. Electrolux’s new products will be promoted through a series of marketing and advertising campaigns nationwide this year. Besides the Swedish design and innovation, Electrolux Thailand applies the Swedish management culture in the organisation. “Electrolux is an innovative organisation with a global style of management, meaning that we apply the Swedish culture of respect and openness where employees can share their opinions at work. At the same time, we don’t forget that employees are Thai so we work to apply strengths from both cultures here,” adds Khun Sutti.  

New refrigeration plant in Rayong

In response to the fast expansion and preparation for the AEC opening up, the company earlier this year officially opened a new refrigeration plant in Rayong, which is the largest in Asia Pacific. The opening ceremony was held

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on 27 March 2013 at the new plant in Rayong in presence of Ms. Gunilla Nordstrom, President and CEO of Electrolux Major Appliances Asia Pacific, who said that the multi-million dollar investment in the new plant highlighted the company’s continuing commitment to Thailand. “Our manufacturing facilities in Thailand are an important link in our global manufacturing operations,” said Ms. Nordstrom. “This plant will be a key supplier to the emerging Asian markets.” Together with its associated warehouse, the new refrigeration facility occupies more than 30,000 square metres, with annual production targeted to reach 600,000 units. The new refrigeration plant is aimed to deliver a range of innovative refrigerators which meet the needs and requirements of food storage for consumers in Asia Pacific.  

Demonstration and lay off

Despite the tremendous success of Electrolux in recent years, the company has made headlines after the demonstration of its staff in front of the Electrolux building on Petchburi road in February. “I think it was a communication problem. We paid our staff more than the minimum wage anyway but the Union leader requested for more. During the negotiation, many workers went on strike and didn’t turn up for work. Since they went against the company’s rules and our productions needed to be running, we decided to lay them off,”

says Khun Sutti. “The representatives from the Union in Sweden flew over to see what happened and learned that we didn’t do anything wrong. In any case, we compromised and offered those protesters their jobs back, also with the same salary packages as before they left, if they wanted.” While many of the demonstrators have already been rehired, others refused to reapply. “To us, it’s all finished. The union overseas agrees that we have done right. In fact, we have done more than a minimum requirement here,” says Khun Sutti.  

Corporate Social Responsibility

With the slogan ‘Thinking of You’, Khun Sutti says that Electrolux has been embarking on various corporate social responsibility activities. “During the flooding, we offered to fix washing machines for free as well as giving away some new ones. Also, we opened the building for blood donation activities. And in celebration of our 100th year of selling vacuum cleaners, we offered 100 cleaners to hospitals in Thailand,” says Khun Sutti. Beyond the recognition for its quality products, Electrolux has also been recognized for its sustainability as well as the winning of 40 prestigious product design awards in 2012. “We care about environments. Electrolux products are environmental friendly and energy saving,” says Khun Sutti.


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IKEA AND MEGABANGNA - MUTUAL INTEREST AND SAME OWNER

&

IKEA Megabangna Mutual Interest and Same Owner By Joakim Persson

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

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uch is known about the global brand IKEA from Sweden, having entered Bangkok and Thailand recently with its first store. But much less is known about its shopping centre operation entity - in Thailand in the form of the Megabangna, its largest venture to date and with Christian Olofsson of Sweden as Shopping Centre Manager. Christian gives all the insights about this shopping centre business, his IKEA background and all the details about how Ikano has entered the Thai market and what lies ahead. No IKEA, no Megabangna. Without the flagship furniture and interior design store IKEA, the new one-stop mega centre in Bangna would simply not exist in its current form. “We are steered by the demand of IKEA stores; there might be freestanding IKEA stores without shopping centres, but we will not operate a shopping centre unless there is an IKEA store attached to it,” explains Christan Olofsson of Ikano, the company having the same owners as IKEA and with the

franchising rights for the IKEA store operations in this region. “Megabangna is actually included into the portfolio of ‘Shopping centres anchored by IKEA’.” “The shopping centre business is so far a fairly well kept secret. In fact, IKEA operates 59 shopping centres in 19 countries around the world, with another 41 centre’s in the pipeline. With 5,4 million square meters of retail space for rent we are actually one of the worlds absolute largest shopping centre developers. Fortunately for us, many retailers are well aware of the benefits of being located together with IKEA stores and many international tenants follow us around the world as we open up new centre’s in new markets.”

Neighbours of the blue box There is understandably a logical explanation behind this development that IKEA has also turned shopping centre developer – to reap the benefits further from this globally renowned brand, and to control what pops up in the neighbourhood of any IKEA store. “What usually happens when a new IKEA store is being built is that land

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IKEA AND MEGABANGNA - MUTUAL INTEREST AND SAME OWNER

The shopping centre and the IKEA store go hand in hand. You will always see a strong family focus and shopping centre tenants that fits to IKEA’s vision.

prices in that area go up and other retailers start popping up right next door. It therefore makes sense to purchase more land to be able to control and steer the neighbours that we would like to see next to the ‘blue box’, as well as to capture developer profits, diversify and spread risks over multiple business units,” explains Christian who has been in charge of establishing their first shopping centre in Thailand. “The shopping centre business is much more flexible and dynamic than the IKEA retail store, but also in the sense that less of the operating procedures and routines are conceptualized. But the one thing that goes hand in hand is that the centre and the IKEA store is always developed to

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benefit from each other and function well together. You will therefore always see a strong family focus and shopping centre tenants that fits to IKEA’s vision of creating a better everyday life for people.” In order to realize the Megabangna project in Thailand the foreign business act forced Ikano to enter into a Joint Venture partnership. One Thai developer owns 49 % of the shares while there is another shareholder owning 2 %, who is a loyal furniture supplier to IKEA since many years back. “Housing 800 stores Megabangna is for sure a flagship centre for IKEA and currently the largest developed centre that has not opened in separate phases. There are on-going projects in China that

will be even larger when they open in 2014.” Also the Moscow version is slightly larger already today but actually consists in two freestanding shopping centres located next to each other.

The right location

Entering a new country is preceded by comprehensives studies of the local market.  “The process of entering a new country involves a lot of deliverables before a decision is being made. IKEA’s knowledge and experience expanding into 40 countries around the world ensures that no large mistakes are being made. We obviously look at both economic, demographics, demand and


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IKEA AND MEGABANGNA - MUTUAL INTEREST AND SAME OWNER

Most IKEA stores in capitals all over the world are located near airport. Governments will always invest in roads and public transport in those areas.

market supply. The most important factors for us are the spending habits and trend of purchasing power of the middle class.” Finding the ideal location is also crucial for establishment. “We focus on finding an accessible land plot in an area with well developed infrastructure and favourable outlook in terms of increased investments into public transport. It is not a coincidence that most IKEA stores in capital cities all over the world are located close to airports, since the government will always prioritize and invest into roads and public transport in those areas.”

Complete shopping roster

“IKEA is of course a big part of our attraction, and a competitive advantage that all other developers would like to have. But keep in mind that no other developer has managed to put together a complete roster of everything that the consumer needs for everyday life in one location before. We have IKEA and Home Pro for home furnishing

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and home improvement needs, Big C Extra for grocery shopping, Major Cineplex for entertainment and the Robinson department store anchoring our wide fashion offer. This is extremely beneficial for consumers as it creates an unmatched one-stop-shop destination focused on convenience and everyday life necessities.” Christian furthermore points to that it is the first suburban mall that offers everything a downtown centre in Bangkok can offer in terms of fashion and dining destinations. “Our visitors love our wide range of 200 fashion tenants and a strong foundation of international retailers such as ZARA, Uniqlo, Forever21, Cotton On and New Look. We also host 100 food and beverage concepts, most of them in a beautifully al fresco dining setting outdoors.” These things set this for Thailand unprecedented shopping complex and flagship retailer combo apart from the competition. Many foreign retailers and brands

have entered Thailand in the last couple of years, which brings a much wider selection to the customer. “Most of these look at the positive outlook and optimism that the various consumer confidence and sales indexes indicate. But I also think that large players such as IKEA inspire and give reassurance to other international retailers that Thailand is a market that you cannot afford to ignore. In fact some of the larger retailers used our centre as a vehicle to enter Thailand based upon our strong relations of working together as landlords and tenants in other markets where IKEA operate.”

Bringing firsts to Thailand

When Megabangna had its grand opening in May 2012 95 % of the retailers were open for business and quickly increased to the current 99 % occupancy, which, the manager points out, is testament to that international retailers are well aware of their success elsewhere and the strength of this concept.


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IKEA AND MEGABANGNA - MUTUAL INTEREST AND SAME OWNER

There will be more IKEA stores in Bangkok and we also work hard on establishing more shopping centres.

Ikano also brings other aspects into the equation never seen by the Thai consumer previously. “We build our centre’s with a long term approach, especially in the fields of Safety & Security, to meet our global insurance demands, as well as sustainability. There simply are no other commercial and public buildings in Thailand with higher safety focus and security installations and focus than Megabangna. Also, from a shopping experience we have the best layout of shops among all Thai shopping centres. It is easy to navigate in the mall, which comes with spacious corridors. These are two areas where awareness among the Thai consumer is still very low, but we hope to be set new benchmarks for developers in the region.” “I’m absolutely sure Megabangna will develop into a crown jewel among Bangkok’s famous shopping centre scene, and many developers area already looking for inspiration in the effective Megabangna concept.”

Fast-tracking the expansion

Christian had vast experience within retail on an international level before Thailand, to which he arrived from seven years in Russia. He was hired to the Thailand mission as someone who could transfer knowledge and expertise to a new market as well as bring know-how, and establish operations what ensures business ethics and consistency in operation.

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“I have been with IKEA since 1998, initially in various managerial roles for IKEA stores in Sweden and Canada. From 2003-2010 I had the privilege to be a part of IKEA’s fantastic expansion journey in Russia, where IKEA now operates 14 stores. I was a member of the planning and expansion team, as well as the project manager of the IKEA store in Novosibirsk and also shopping centre manager for one of IKEA’s 14 Mega Shopping centre’s, attached to IKEA stores, in Russia.” “I had 7 fantastic years there and professionally it was the most challenging and rewarding experience of my life. Outside work it was however not always that satisfying and since I have a family with two children we had to think seriously about schools and their future as well. Thailand was therefore the answer and solution that we had been looking for. The kids absolutely love it here and their social life is really amazing,” thinks the Swede. Soon he will hand over his current role to a local and continue in the capacity of leading Ikano’s efforts in establishing more shopping malls here. He has been the only foreigner in their team and among the in total 5,000 persons that are directly employed in the centre. “What is 100% sure is that there will be more IKEA stores in Bangkok, and we also work hard on establishing more shopping centres. The IKEA store at Megabangna has surpassed all

expectations and made us fast track the expansion of a second store in Bangkok as soon as possible; the demand is there and we are currently only serving a very small portion of the Bangkok population. Our ambition is of course to also build shopping centres in connection to the new IKEA stores, subject to land plots available and suitable Joint Venture partners. The future is bright and full of opportunities!” “Ideally the foreign business act would change to allow us to expand and develop by ourselves, but at the moment we are comparing offers from potential partners that want to join hands with us.” Currently Ikano is finalizing a similar mall in Kuala Lumpur but Christian expects they can get going on the next project in Bangkok very soon. “We are only targeting Bangkok in our current 10-year expansion plan and are not spending any resources on investing other cities currently. We see fantastic opportunities in the capital and our focus is to build up a strong presence here.” Christian says that the growth potential are in other areas than downtown Bangkok. “There are many unexplored areas of Bangkok and weaker centre’s and traditional shopping formats will be replaced by more sophisticated retail formats once purchase power increases and the consumer becomes more demanding,” thinks the Swede.


LOW-COST, LONG HAUL BECOMES REALITY WITH NORWEGIAN

Low-Cost, Long Haul Becomes Reality with

Norwegian By Joakim Persson

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

Today’s travellers are used to inexpensive domestic/ European prices, why should this not be the case on long haul?

I

n June travellers between Thailand and Scandinavia will see the launch of highly anticipated new direct connection between Thailand and the Nordic countries as lowcost carrier Norwegian Air Shuttle (Norwegian) kicks off its Asian routes. Oslo (twice weekly) and Stockholm (thee flights weekly) will be connected with Bangkok, starting June 23 and June 20 respectively. “Long-haul flying has for way too long been characterized by expensive fares and limited flexibility so this should be seen as both a step into long haul

competition as well as a low-cost airline entering the long haul market,” says Åsa Larsson, Norwegian’s Communications Manager. The recipe for success is to only use the latest aircraft models on the market, combined with using foreign crews as much as possible. As for the aircraft, Norwegian has decided for the new 787 Dreamliner. So far Norwegian have placed orders for eight 787 Dreamliners, purchasing three and licensing six. Norwegian’s CEO and co-founder, Mr Bjorn Kjos, has said in the media that

by using the new 787 Dreamliner, the low-cost model will be feasible also on long haul because of the lower fuel cost. Åsa Larsson, Norwegian’s Communications Manager, adds that new planes will also help keep your costs down, as a new aircraft doesn’t need as much maintenance as older aircraft. With so much confidence entrusted in the new Dreamliner, it was a set-back when recent technical, security issues caused a delay in delivering the planes. Norwegian was to take the delivery of its first 787 Dreamliner in April 2013,

Photo by Kristin S. Lillerud

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LOW-COST, LONG HAUL BECOMES REALITY WITH NORWEGIAN

In the future we expect the Asian market travelling to Scandinavia/ Europe to grow tremendously.

Photo by Kristin S. Lillerud

the second in June and the third in November. These planes will now be delayed. Of course replacement long haul aircraft have beeen leased - two Airbus SAS A340s - to ensure flights are operated as scheduled. “The aircraft we are leasing will have both first and business class and we will accommodate our passengers according to their already bought tickets which means that people who have bought premium economy ticket will be upgraded to first and business class.” Those who already bought tickets to travel on Dreamliner aircrafts could move their trip to a later date or get a full refund. However few have taken this offer. Low-cost carriers usually equals no frills and often hidden costs and inconvenience in terms of flight times, remote airports etc. What can passengers then expect in terms of convenience on the Bangkok route where meals and checked baggage are usually necessities for any traveller? “Our passengers should have the freedom to choose what additional products they want to buy,” replies the Communications Manager. The idea is, that if a traveller is flying to Bangkok only for a long weekend then they shouldn’t have to pay for someone else’s checked in luggage. The ticket price between Bangkok and the two Scandinavian cities will thus rely on the passenger’s individual choices as well as availability – starting at “heavily discounted” via sales campaigns. “The average price is all very much

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dependent on the days you will travel and the load factor on board. As always the cheapest tickets will go first so it’s important to book your tickets early,” replies Åsa Larsson. As Norwegian launches their Bangkok route, the other airlines flying on the Thailand – Scandinavia routes have already announced more pricefriendly offers than previously available. “Today’s travellers are used to inexpensive domestic/European prices, why should this not be the case on long haul? The airline industry is heavily competitive and travellers are more price conscious so you need to have a competitive product to a low price but with high service. That’s what the modern traveller wants. However, in order for an airline to stay competitive you have to have a low cost base so you can offer your customers high service and a competitive product to a low price.” When it comes to choosing airline Åsa Larsson adds: “Customers are becoming increasingly price sensitive so I believe both the brand, ticket price and direct flights are important when choosing a carrier.” Åsa also points out that flying with many airlines often means a stop-over, resulting in a cheaper ticket but often also a much longer journey time. If Scandinavian tourists will be the main target customers on the Thailand route Norwegian believes it will be so initially. “To begin with we believe there will be a lot of Scandinavians travelling with us but in the future we expect the Asian market travelling to Scandinavia/Europe

to grow tremendously.” Focusing on Asia and tapping in to the demand for affordable log-haul flights among the emerging middle class is part of Norwegian’s strategy, according to its CEO. But what comes next is not yet disclosed – or decided. “Asia is a very interesting market and the Dreamliner opens up many opportunities,” replies Åsa Larsson Being a company based in Norway the environmental concern is high on the agenda. “Norwegian has a clear and achievable goal of reducing emissions per flown passenger by 30 percent in the period 2008 – 2015. By 2020 the Norwegian Government aims to have achieved a 30 percent reduction in greenhouse gas emissions compared with 1990 levels. Compared with average emissions per passenger in 1990, the reduction per Norwegian passenger will exceed 30 percent by substantial margin, and well before 2020.” “Norwegian is actively engaged in and supports the quest for environmental sustainability and the continued effort to reduce emissions from aviation. To that end, the Group is replacing less efficient Boeing 737-300 aircraft with state-of-the-art, efficient Boeing 737-800s, featuring newer technology, better aerodynamics and lower overall weight. Green landing and green approaches are not something that only SAS are using. This is open to all airlines. New technology reduces the flying distance between any two given airports, and enables pilots to make more optimal and even safer approaches.”


RESIDENTIAL MARKET DEVELOPMENT IN HUA HIN, CHA AM AND PRANBURI

Residential Market Development Hua Hin, Cha Am and Pranburi in

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

The property market in Hua Hin, Cha Am and Pranburi continues to grow, fuelled mainly by people from Bangkok looking for a second home or weekend condominium.

78% of the newly-launched units in 2012. However, last year also saw approximately 1,850 landed development units launched in the three towns, the highest figure for the past ten years. Most of these houses are in the mid to low-end of the housing market, with prices below THB4 million. The average take-up rate in the Cha Am, Hua Hin and Pranburi areas is approximately 58% for landed development projects and 55% for condominiums. Most people buying houses or condominiums in these areas are Thai, with the number of foreign customers falling considerably in recent years.

Most condominiums

I

n 2012, more than 2,600 residential units were launched and completed, bringing the total number of residential units available to approximately 17,900 units. Cha Am is increasingly a focus for developers, partly because it is perceived as quieter and more convenient for Bangkok residents than Hua Hin, and partly due to the rising prices and limited availability of coast land in Hua Hin. More than 3,560 condominium units had been built in Cha Am by the end of last year, and more are scheduled to launch in 2013. Hua Hin, on the other hand, is still considered the best location for a more diverse vacation experience given the greater range of facilities such as hotels, entertainment, residential and retail development. Condominiums are by far the most popular type of property being developed, comprising more than

Condominiums represent, by far, the main source of supply in the Hua Hin, Cha Am and Pranburi areas. Landed development only really took off in 2004 after developers looked at land away from the coast and on the hillsides, targeting the foreign market for villas and affordable second homes for Thais. In addition, local developers also launched their residential projects for local buyers or people who came to work in the Hua Hin area. Coastal locations have always been most sought after and therefore high land prices meant that condominiums became the most feasible option. The total supply of residential units in Hua Hin, Cha Am and Pranburi is approximately 17,900. The Hua Hin Inland area contains the highest number with approximately 6,670 units, while nearly 5,370 units and nearly 4,650 units are located in the Cha Am and Hua Hin Coast areas, respectively, with only around 1,200 units in Pranburi. Approximately 770 units were completed and registered at the Department of Land in 2012, and the total current supply is around 8,820 units, with around 47% of those in the Hua Hin Coastal area. In addition,

more than 6,100 units are still under construction and are expected to be completed in 2013. Approximately 8,500 condominium units are still on the market, out of a total of around 18,900 units at more than 70 projects. Most of those in Cha Am are in large projects, which account for nearly 6,000 units launched in the second half of 2011, and two other projects which have more than 1,000 units per project. Approximately 6,100 units are expected to be completed in 2013, including more than 2,900 units in the Hua Hin Coast area, approximately 1,671 units in the Hua Hin Inland area, nearly 1,100 units in Cha Am, and more than 400 units in Pranburi. A large-scale project in the Cha Am area is scheduled to be completed in 2015, which will have nearly 6,000 units.

55 pct take-up rate

The average take-up rate at the end of 2012 was approximately 55%. The average take-up rate in the Hua Hin Coast area was the highest at around 73%, with a similar rate in the Hua Hin Inland area, compared to 47% and 63% for the Cha Am and Pranburi areas, respectively. Due to many condominium projects being launched in the Cha Am area during 2011 and 2012, some of which had more than 1,000 units, the average take-up rate in this area is low. Cha Am and Hua Hin have become the best locations for a second home, especially for people from Bangkok, because of the proximity to the capital. In addition, many supporting facilities have also been added in the area during the past few years, such as community malls, golf courses and international restaurants. The average selling price of newly launched units in the second half of 2012 was approximately THB61,000 per sq m, similar to the average price in the

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RESIDENTIAL MARKET DEVELOPMENT IN HUA HIN, CHA AM AND PRANBURI first half of the year. The average selling price in the Hua Hin Coast area is the highest at more than THB74,000 per sq m, around 5% higher than in the first half of 2012, due to some completed projects which still have units available for sale increasing their prices. The average price of completed projects in the Hua Hin Coast area is more than THB130,000 per sq m. Although a lot of condominium projects were launched in the Cha Am area, many condominium projects with lower prices were launched during the past two years, so the average selling price in the Cha Am area is similar to that in the first half of 2012.

Houses in Hua Hin, Cha Am and Pranburi

The main target groups for house and villa developments in Cha Am, Hua Hin and Pranburi are Thais from the local area and foreign buyers. The global economic crisis of the past few years and the debt crisis in the Euro zone have affected the foreign market in Thailand, including in the Cha Am, Hua Hin and Pranburi areas. In addition, the Cha Am, Hua Hin and Pranburi areas are not main cities for business or education, so there is limited demand from local Thais for

Hua Hin areas are only a two-hour drive from Bangkok and are more peaceful than Pattaya. The Hua Hin Inland area contains, by far, the greatest number of available housing units located away from the coast to the west of Phetkasem Road (Highway 4), which creates a boundary between the Coast and Inland areas. Many cheaper units are located on the hillside overlooking the coast. The high numbers in the Hua Hin Inland area mean that there are many units waiting to be absorbed by the market and that older, unmaintained units may now be difficult to sell. In addition, some projects stopped construction and will restart again only after the buyer signs an agreement. The land price of some areas in the Hua Hin Inland area is still lower compared to the area along the coast. Therefore, many local developers have launched their mid-price to low-end projects in this area for local buyers. Nearly 100% of housing projects in the area were developed by local companies, with only a few villa projects being developed by foreign firms.

Demand and price

The average take-up rate of all locations is approximately 58% from a total of

house and villa projects are located in the Hua Hin Inland area, although there is no beachfront; many have proved popular due to the price, a sea view location, the cooler climate in the hills and easy access to golf courses. In addition, many mid-range and low-end housing projects are also located in the Hua Hin Inland area and are focusing more on local buyers. The average selling price in the Hua Hin Inland area is the lowest, although most villa development projects are located there. A lot of the mid-range to low-end housing market is also in this area. The prices at some projects in the Hua Hin Inland area are starting from THB0.7 million for townhouses and up to THB25 million for villas. The average price in the Hua Hin Coast area is the highest, due to several luxury projects being launched with prices from around THB20 to 40 million for beachfront villas; most of the total supply in the area is only few minutes walk to the beach. The average selling price in the Hua Hin Inland area is lower than in the Hua Hin Coast and Cha Am areas, due to many of the housing projects in the area being located very far from the coast and consisting of only one storey with a small plot of land, suitable for two people. In addition, many mid-range to low-end projects were launched in the area, with the selling price of some starting at THB730,000 per unit for a townhouse. The most taken-up units in 2012 were houses with selling prices lower than THB4 million per unit in the Hua Hin Inland area, which were bought by Thais.

Forecast for 2013

landed development. Approximately 1,850 units were launched in 2012 and most of them are for sale in phases, with most projects focused on local buyers or on people coming to work in the area and neighbouring districts. In addition, some supporting facilities in the area were completed and opened their doors during the past few years, so the Cha Am, Hua Hin and Pranburi areas have become popular tourist destinations close to Bangkok. Many people from Bangkok were looking a second home for their weekend home or for their parents. This is because the Cha Am and

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5,600 units on the market; the average take-up rate in the Hua Hin Coast area was the highest at around 68%, followed by the Pranburi area with 61%, and the Cha Am and Hua Hin Inland areas at approximately 56%. The limited supply in the Hua Hin Cost area and the closeness to the beach are the main reasons for the demand in the area, although the average price is the highest. More than 70% of the total number of villas and houses available, approximately 3,900 units, are located in the Hua Hin Inland area, so the average take-up rate in this area is the lowest. Most large-scale

The condominium market will keep growing in 2013 at a rate similar to that of 2012. As for housing market, the mid-range market still has room to grow in 2013; a lot of Thais are looking for a second home outside of Bangkok and they prefer to stay in landed developments rather than condominium units if the price is similar. The Cha Am, Hua Hin and Pranburi areas are the best locations for Bangkok residents seeking a second home. The Mall Group planned to open their new 140,000 sq m shopping mall in the Hua Hin area on Phetkasem Road; “Bluport Hua Hin Resort Mall� is expected to be completed in 2015. In addition, some community malls also were under construction and scheduled to be completed in 2013 - 2015 in the Cha Am and Hua Hin areas.


The area: Hua Hin - Coast Hua Hin is the northernmost district of the province of Prachuap Khiri Khan. It came to prominence in 1922 due to the presence of a summer palace. Since then it has become a magnet for tourists, who were originally predominantly Thai but are now increasingly foreign. The coastal area is defined as being east of Highway 4. This area contains a vibrant mix of higher-end hotels and restaurants and represents by far, the main area for entertainment for the whole of Hua Hin, Cha Am and Pranburi. Hua Hin - Inland The area to the west of Highway 4 and away from the coast can be described as the first low-lying land offering cheaper accommodation options, while the hillside further west can provide coastal and mountainous scenery as well as cooler weather. Many villa developments have been constructed and are popular with foreigners, especially Scandinavians. Cha Am This district is in Phetchaburi province and borders Hua Hin to the north. In general, Cha Am flows at a different pace from its better-known neighbour. It has a more rustic feel and is very popular with Bangkok residents taking a weekend break, as prices are generally lower and there is more of a local atmosphere. A number of higher-end establishments have sprouted up especially in the south, on the border with Hua Hin. Pranburi Highway 4 snakes away from the coast as it leaves Hua Hin, rendering the coastal area of Pranburi, the district south of Hua Hin, more isolated. The beaches are therefore, more tranquil and a feeling of exclusivity has lead to the development of a number of high-end resorts along the beach road. While coastal land is at a premium in Hua Hin, Pranburi offers more available land and could be the area for higher-end developments. However, the further south the road goes, the longer it takes to travel to and from Bangkok, making it a less convenient weekend getaway. Researcher: Surachet Kongcheep, Senior Manager - Research surachet.kongcheep@colliers.com

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Jonas Bergqvist , Private Banker Nordea Bank S.A and Nordea Bank Finland Plc, Singapore Branch are part of Nordea Group, the leading financial services group in the Nordic and Baltic Sea regions. Being the leading Nordic pan-European banking entity in Luxembourg, Nordea Bank S.A. focuses on international Wealth Management, Fund Distribution and Fund Management services. Our 400 employees serve a wide spectrum of international clients in more than 125 countries. Some products and services may, due to local regulations, not be available to individuals resident in certain countries and their availability may depend, among other things, on the investment risk profile of persons in receipt of this publication or on any legislation to which they are subject. Nothing in this publication should be construed as an offer, or the solicitation of an offer, to purchase, subscribe to or sell any investment or product, or to engage in any other transaction or provide any kind of financial or banking service in any jurisdiction where Nordea Bank S.A. and Nordea Bank Finland Plc, Singapore Branch or any of their affiliates do not have the necessary licence. Published by Nordea Bank Finland Plc, Singapore Branch, 3 Anson Rd #22-01, Springleaf Tower, Singapore 079909 www.nordeaprivatebanking.com subject to the supervision of the Monetary Authority of Singapore (www.mas.gov.sg ).

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15/03/2013 13:37


THE LAST OF THE SVENSSON BROTHERS BACK IN THAILAND

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TSCC - THAI SWEDISH CHAMBER OF COMMERCE

The last of

the Svensson brothers back in Thailand

By Joakim Persson

W

hen Krister Svensson came to Bangkok in the top job of the new St. Regis Bangkok, he was in a sense the third and last. His younger brother Mikael Svensson had returned to Thailand as General Manager of the Hyatt Regency Hua Hin a few years ago, and his eldest brother, Roland Svensson had also returned and was General Manager at Moevenpick Resort & Spa Mae Nam Beach Koh Samui. With their father working for SAS, the three brothers grew up in Bangkok, attending International school here. For Krister, his boyhood in Bangkok spanned from 1972 to 1982, a decade that taught him quite a bit of the Thai language. “The largest part of my life spent in one place was here in Bangkok,” recalls the Swede over coffee at The St. Regis Bar, a magnificent venue commanding views of the Bangkok skyline and the greenery of The Royal Bangkok Sports Club through floor-to-ceiling windows all around. His roots are very much connected to this place. “It was nine years in Sweden and ten here! So this is really my home so to speak.”

a try first and if you like it then continue with the education.” Krister continued and finished hotel school in the U.K in 1988. Prior to that he also had a lot of jobs in Stockholm, as a steward, cleaning pots and pans and helping out in the kitchen. The godfather, then the GM for Hyatt in Dubai, landed Krister his first job abroad – and thus he headed back east at an early stage.

Too much of the tough stuff

Working within hospitality has so far given Krister Svensson opportunities to fulfil several dreams, such as living and working in Australia and Hong Kong – his most recent and prominent posting prior to the Bangkok arrival. While in Australia, Krister was offered a job with Shangri-La on Bali, and asked his Australian partner: ‘Are you ready to travel the world, because this is the start?’ They also had to get married in order to be able to move to Indonesia together, and so

they did with short notice. “I’ll never forget Shangri-La – it was a great hotel experience that taught me lots of things. It’s a hard driven company and very much about the bottom line. These Shangri-La hotels have everything from 8 to 20 restaurants and very big banqueting. We worked 6-7 days a week, between 16 to 20 hours. It was tough and unfortunately I didn’t have enough time to see the family.” Eventually, he took a serious break after twelve years of non-stop work with the Asian luxury hotel brand and took 6 months off to spend time with the family. “I thought: Either you marry ShangriLa or you stay with your family.”

What is W?

However, Krister was soon on his feet again, being the type of person looking for challenges in his life. Becoming the GM for W Hotel Hong Kong was certainly another milestone and a big test where he succeeded well

Cleaning pots and pans

For all three brothers, Bangkok was also where their hospitality journey took off. Veteran-hotelier Brian Deeson, who was not only General Manager of the Grand Hyatt at the time but also Godfather to the three boys, played an important role. He offered all three brothers traineeships during the long summer holidays, giving them their first insights into the industry. “The whole idea was: Instead of investing time and money on university and a trade you might not like it, give it

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THE LAST OF THE SVENSSON BROTHERS BACK IN THAILAND in overcoming big obstacles. When Krister arrived to W Hotel Hong Kong, the W brand was relatively unknown outside the U.S.. He took over a hotel with only 20 per cent occupancy, and thus unhappy owners, and faced stiff challenges of being located in an entirely new area of the city. It was also quite unknown. “People were wondering if it was a supermarket, a restaurant or what?” Krister started inviting travel agents and corporate travel from the region to see, feel and understand the hotel. “It was such a unique product, almost like a museum. You could see people taking pictures more than anything else. That’s how it started ramping itself up.” Other circumstances were also in W’s favour. The giant International Commerce Centre building then opened nearby and became the new home for many financial institutes and banks that then booked thousands of room nights monthly at the hotel. Interestingly, he also discovered that the business travellers to Hong Kong embraced this laidback W style. “With 70 per cent of my business being bankers you would think of these as the Ritz Carlton, Peninsula type of individuals but they just loved that at W Hong Kong they could take their tie off, sit back in the ‘Living Room’, have some funky music going on and being totally relaxed.” “It’s very life-stylish, chic, fun and funky. And I’m sort of that kind of individual – I enjoy life and having a good time and that’s really what W is all about.” In a year after Krister’s arrival as GM they had climbed to between 75 – 80 per cent occupancy.

Today’s people who like luxury are younger and younger individuals.

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“The last 1,5 years I was there we closed with around 96 per cent, so a huge success story and that is the largest achievement in my life so far, coming from nothing to filling it up completely.”

New huge challenge in Bangkok

With that feather in the cap time had come for a new huge challenge in his career: the recently opened St. Regis in Bangkok. This luxury hotel on the prominent address Rajadamri Road, which had opened during a period of severe unrest and business disruption in downtown Bangkok followed by the flooding, Krister arrived to in September 2011 and knew what awaited him. He saw it as a great opportunity in fact, not least to be able to finally work in Thailand. “The whole scenario was déjà vu of what happened to me in Hong Kong! A hotel going through very difficult times, and nobody really knew St. Regis here, to be honest, so branding and business was not in a very good shape.” “We have an absolutely stunning hotel, that we are so proud of and it’s definitely the best product in Thailand as far as I’m concerned. But I started with going about things the same way here.” That involved putting the right executive team together and heading out in the region to place the hotel on the map, also by inviting agents and corporate clients to experience and really understand the quality and dimension of the product. “Through that we’ve become very successful. Luxury brands are very much what is wanted today in Asia, more so than in Europe and America.”

Modern luxury

St. Regis, which stems from the original St. Regis New York City (opened over a century ago) is making its mark based on a celebrated legacy and unparalleled luxury. In the world of St. Regis each room enjoys its private butler offering round-the-clock personal attention to every guest, the art of Champagne Sabering is being revived in a daily ceremony for guests etc. The luxury traveller is evolving and Asia is seeing a whole new type of customer evolving to which Krister thinks St. Regis Bangkok is the perfect fit. “Today’s people that like luxury are younger and younger individuals, whereas if you go back in time the people who stayed in these luxury hotels were actually of older age. There are more millionaires and billionaires in Asia today than in the U.S for example. The majority of these are in the age bracket of 35 – 45 so these people are the ones that we’re very much targeting as our, sort of, core traveller that likes this luxury.” “We have something that no other hotel has – butler service in every room. The feel and style of the hotel, and the location - you couldn’t ask for anything better; it’s unbeatable as far as I’m concerned. In the feedback we get it’s astronomical how much they appreciate exactly these things.” “The market has found us. Now it’s about getting people to understand that coming to stay in this hotel might cost you a bit more but we will certainly deliver something that you’ll very much appreciate and won’t be able to get anywhere else in Bangkok. That’s really where I need we think to progress.“


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Embassy and Consulates Embassy of Sweden, Bangkok 20th Floor, One Pacific Place, 140 Sukhumvit Road, Bangkok Tel: +66 (0) 2263 7200 Fax: +66 (0) 2263 7260 E-mail: ambassaden.bangkok @foreign.ministry.se Web: www.swedenabroad.com

Consulate of Sweden, Pattaya Honorary Consul Dr. Sunya Viravaydia 391/69 Moo 10, Tabphya Road, Pattaya City 20260 Tel: +66 (0) 38 364 485 Fax: +66 (0) 38 364 485 E-mail: sugarhut@cnet.net.th

Consulate General of Sweden, Phuket Consul General Alf Karlsson Pearl Village Hotel, Nai Yang Beach and National Park, Phuket 83110 Tel: +66 (0) 76 380 000 Fax: +66 (0) 76 380 019 E-mail: phuket@foreign.ministry.se Web: www.swedenabroad.com/phuket

Embassy of Sweden, Hua Hin Honorary Consul Mr. Vajaravudh Sukseree 1349 Petchkasem Road, Cha-Am Petchburi 76120 Tel: +66 (0) 32 522 421 +66 (0) 2263 7299 (after working hours) Fax: +66 (0) 32 520 294 E-mail: swedishconsulatehuahin@gmail.com

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TSCC MEMBERS: BOARD OF GOVERNORS

Board of Governors

Thai-Swedish Chamber of Commerce

President Mr. Jan Eriksson Spica Co., Ltd.

Vice President Mr. Kenneth Radencrantz Q-Matic Technologies Asia Co.,Ltd.

Vice President /Marketing & PR Mr. Sutti Manokitjarunman Electrolux Thailand Co.,Ltd.

Automotive Mr. Vichai Jirathiyut Scania Siam Co., Ltd.

Regional Relations Mr. Pontus Muntzing Oriflame Management Asia Ltd.

Legal & Government Relations Mr. Worachai Bhicharnchitr Vickery & Worachai Ltd.

Manufacturing Mr. Bo Palmqvist Volvo Group (Thailand) Co., Ltd.

Industrial Relations Mr. Dan Ake Enstedt Saab Asia Pacific Co.,Ltd.

Events Mr. Bjorn Richardsson Oakwood Residence Sukhumvit 24 Bangkok

Media Mr. Niels Henrik Hansen Director and General Manager Southeast Asia, SAS, Scandinavian Airlines

Advisor Mr. Bjรถrn Tarras-Wahlberg Advisor / Taxation

Education Mr. Hakan Alm Vision House Limited

Media Mr. Christer Nilsson Media Partner Co., Ltd.

Member & Events Mr. Eric Hallin Rembrandt Hotel & Towers Bangkok

Member & Events Mr. Oscar Rolfsson Diakrit (Thailand) Co., Ltd.

Advisor Mr. Anders Oltorp

Advisor Mr. Peter Temander

Entrepreneurship Mr. Lars Andersson

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TSCC MEMBERS: HONORARY MEMBERS, PREMIUM MEMBERS

Honorary Members Embassy of Sweden 20th Fl., One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7200-1 Fax: +66 (0) 2263 7260

Premium Members

Alfa Laval (Thailand) Ltd. 1/26-27 Bangna Thani Tower 13th Floor A-B, Soi Bangna-Trad 34 Bangna, Bangkok 10260 Tel: +66 (02) 399 4419 Fax: +66 (02) 399 4420-1 E-mail: thailand.info@alfalaval.com Web: www.alfalaval.co.th

Atlas Copco (Thailand) Limited 125 Moo 9 Wellgrow Industrial Estate, Bangna-Trad Road Km.36 Bangwua, Bangpakong, Chachoengsao 24180 Tel: +66 (0) 38 562 919 +66 (0) 38 562 911 Fax: +66 (0) 38 562 901 E-mail: roby.janssens@th.atlascopco.com Web: www.atlascopco.com

H.E. Klas Molin Ambassador

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0)2 626 3419 Fax: +66 (0)2 231 4890

Mr. Chaiyarit Anuchitworawong

Ms. Wallapa Klinpratoom Executive Vice President Wallapa.kli@bbl.co.th

Mr. Koray Chong Keywords: Alfa Laval manufactures and provides special products and world class technical solutions helping our customers optimize the performance of their processes. Time and time again. Our equipment, systems and services create solutions for heating cooling, separation and fluid handling of oil, chemicals, water, beverages, foodstruffs, starch, etc. We have close co-operation with customers all over the world to help them stay ahead.

Mr. Roby Janssens Regional General Manager Keywords: Atlas Copco (Thailand) Limited operates in three business area, Compressors Technique, Construction and Mining Technique and Industrial Technique.

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Astra Zeneca (Thailand) Ltd. 19th Floor, Asia Center Building 173/20 South Sathorn Road, Thungmahamek, Bangkok, 10120 Tel: +66 (0) 2 739 7400 Fax: +66 (0) 2 739 7499 E-mail : contact.th@astrazeneca.com Ms. Wallapa Klinpratoom Keywords: Bangkok Bank provides a broad variety of banking products and services catering for the specific needs of our customers.

Mr. Reginald Seeto President Keywords: As one of the world’s leading pharmaceutical companies, our business is focused on turning good ideas into innovative, effective medicines that makes a real difference in important areas of healthcare.

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TSCC MEMBERS: PREMIUM MEMBERS

Nordea Bank Singapore Branch 3 Anson Road, #22-01 Springleaf Tower, Singapore 079909 Black Mountain Golf Club Hua Hin 565 Moo 7, Nonghien Road Tambon Hin Lek Fai Hua Hin 77110 Tel: +66 (0) 32 618 666 Fax: +66 (0) 32 618 628 Web: www.bmghuahin.com

Molnlycke Heath Care (Thailand) 160 Moo 17 Bangplee Industrial Estate Bangna-Trad Km.23, Bangsaothong, Samutprakarn 10540 Tel: +66 (0) 2705 1677 Fax: +66 (0) 2315 1016 E-mail: Wolfgang.peters@molnlycke.com Web: www.molnlycke.com

Mr. Eric Christian Pedersen Tel: +65 6317 6523 E-mail: eric.pedersen@nordea.com Mr. Jonas Bergqvist Tel: +65 6597 1082 E-mail: jonas.bergqvist@nordea.sg Fax: +65 6327 5418 Web: www.nordea.se

Mr. Harald Elisson General Manager Keywords: Golf course development Hotel Real estate Cultural activities

Ericsson (Thailand) Ltd. 20th Fl., Suntowers Building B 123 Vibhavadee Rangsit Rd., Chatuchak Bangkok 10900 Tel: +66 (0) 2299 7000 Fax: +66 (0) 2299 7102

Mr. Joacim Damgard President of Ericsson (Thailand) Ltd. Keywords: Most people communicate through Ericsson’s Mobile Phone Network that is more than 40% of all Mobile Phone Traffic.

Mr. Wolfgang Peters Director & General Manager Mr. Eric Christian Pedersen Head of Private Banking, Asia Pacific

Ms. Khanittha Sae-Hor Finance & Accounting Director Keywords: Molnlycke Health Care (Thailand) is one of the world’s largest single-use surgical gown and drape & set production facilities, under the brand names of Klinidrape and BARRIER

Mr. Jonas Bergqvist Senior Account Manager, Private Banking Keywords: Nordea is the largest financial services group in Northern Europe with a market capitalisation of approximately EUR 28bn, total assets of EUR 709bn and a core tier 1 capital ratio of 11.8%.

Saab International (Thailand) AB 17th Floor, Unite 1705 One Pacific Place Bldg. 140 Sukhumvit Road, Klongtoey, Bangkok 10110 Tel: +66 (0) 2653 2650-2 Fax: +66 (0) 2653 2653 E-mail: mikael.o.olsson@saabgroup.com

Mr. Mikael Olof Olsson Executive Vice President Marketing & Sales Keywords: Saab AB is one of the world’s leading highTechnology companies, with its main operations Focusing on defence, aviation, and space

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TSCC MEMBERS: PREMIUM MEMBERS

Scandinavian Airlines System 8th Floor, Glas Haus 1 Sukhumvit 25, Bangkok 10110 Tel: +66 (0) 2645 8200 (Reservations/Ticketing) +66 2645 8210 (Bangkok Town Office) +66 2134 2020 (SAS Bangkok Airport) +66 2137 4731 (Cargo Sales) Fax: +66 (0) 2665 2900 E-mail: sas.th@sas.se Web: www.flysas.com/th

SECO Tools (Thailand) Co., Ltd. 119/46 Moo 8 Bangna-Trad Road (Km 3) Bangna, Bangna, Bangkok 10260 Tel: +66 (0) 2746 7801 ext 101 Fax: +66 (0) 2746 7802 E-mail: rojana.chuenkamrai@secotools.com Web: www.secotools.com

Keywords: Providing a full range of commercial banking activities with emphasis on trade finance, structured finance and treasury services aimed at the needs of Nordic companies and their conuterparts in the Asian region,as well as international offshore private banking services for Nordic individuals Spica Co., Ltd. Pornpailin Business Point, 891, 897 Sukhumvit 77, near Onnuch 17 Suanluang, Bangkok 10250 Tel:: +66 (0) 2742 5200 Fax : +66 (0) 2742 4418 E-mail : jan@spica-siam.com Web: www.spica-siam.com

Mr. Chawalit Tongin General Manager

Mr. Niels Henrik Hansen Director and General Manager Southeast Asia Keywords:

Scandinavian Airlines is the Northern Europe’s largest airline focusing on services, reliability, and simplicity. We fly six weekly flights from Bangkok to Copenhagen. Our extensive network provides convenient connections to Scandinavian and European destinations from Copenhagen Stockholm airports. Onboard SAS’ modern and spacious Airbus A340s, there are a number of specific features, for example, personal entertainment screens across all classes. SAS is also one of few airlines to offer a premium economy product, Economy Extra. In a separate cabin, Economy Extra passengers enjoy wider and more comfortable seats than in Economy, extended meal services, Business class check-in and priority boarding. SAS Business Sleeper offers the highest levels of comfort with lie-flat seats, the popular buffet bar with drinks, snacks and espresso machine, and a spacious restroom with feature windows. From July 1st we simplify our baggage concept and introduce a new baggage concept (piece concept) for all bookings with departure on and after October 1st 2010. The new baggage concept applies on all flights operated by SAS Group, i.e SAS, Blue1 and Widerøe.

Mr. Jan Eriksson Managing Director Ms. Rojana Chuenkamrai Administration Manager Keywords: Customer satisfaction and good co-operation is our mission. Each year we deliver millions of Cutting Tools to the machining industry around the world. Mr. Staffan Anaker Chairman

Skandinaviska Enskilda Banken AB (publ) 50 Collyer Quay #12-03 OUE Bayfront, Singapore 049321 Tel: +65 6357 0895 Fax: +65 6532 4538 E-mail: singapore@sebprivatebanking.com.sg Web: www.sebgroup.com/privatebanking

Mr. Bo Carlsson General Manager SEB Merchant Banking Singapore

Mr. Redrik Lager General Manager SEB Private Banking Singapore

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Activities and keywords : Spica Co., Ltd. Is the exclusive importer for Husqvarna in Thailand. Spica is providing the full range of Husqvarna Forest and Garden Products as well as Husqvarna Construction Products with complete after sales service for all products. Husqvarna is the world���s largest producer of outdoor products and world leader in diamond tools and machines for the construction and the stone industries.

Tetra Pak (Thailand) Limited 1042 Soi Poonsin (Sukhumvit 66/1) Sukhumvit Road, Bangchak Prakanong, Bangkok 10260 Tel: +66 (0) 2704 3000 Fax: +66 (0) 2704 3010

Mr. Rusty Kekuewa


TSCC MEMBERS: PREMIUM MEMBERS

The Landmark Bangkok 138 Sukhumvit Road Bangkok 10110, Thailand Tel: +66 (0) 2254 0404 Fax: +66 (0) 2255 8429 E-mail: hm_secretary@landmarkbangkok.com Webs: www.landmarkbangkok.com

Mr. Taro Tan Acting Hotel Manager Keywords: The Landmark has reaffirmed its position as one of Bangkok’s most enduringly popular hotels. The impressive hotel offers 31 storeys of elegant and spacious accommodation with 359 rooms and 55 suites. Our accommodation is of the highest standards, as are our restaurants, and our service is, of course, sublimely Thai. Our facilities include a 24-hour business centre with private meeting rooms, 25 newly renovated function rooms with capacities from 10-1,000 delegates, the 2,500 square metre Fitness First health club, an outdoor swimming pool, high-speed internet, wi – fi and a choice of seven gourmet restaurants with two international bars. Our central location of the main business, shopping and entertainment areas, with convenient access to Bangkok International Trade Exhibition Center (BITEC), Queen Sirikit National Convention Center, and IMPACT Convention Center makes us ideal for convention and exhibition delegates.

Vickery & Worachai Ltd. 16th Floor, GPF Witthayu Towers A 93/1 Wireless Road,Lumpini Pathumwan, Bangkok 10330 Tel: +66 (0) 2256 6311 +66 (0) 2650 9691 Fax: +66 (0) 2256 6317-8 E-mail: vwlaw@loxinfo.co.th Web: www.v-w.co.th

Volvo Truck & Bus (Thailand) Co., Ltd. 42/5 Moo 7, Bangna-Trad Highway Km.26 T.Bangsaothong A.Bangsaothong Samutprakarn 10540 Thailand VGT Tel: +66 (0) 2707 1747 Fax: +66 (0) 2707 1734 E-mail: jacques.michel@volvo.com Web: www.volvotrucks.volvo.co.th TSA Tel: +66 (0) 2707 1721-8 Fax: +66 (0) 2338 1935 E-mail: bo.palmqvist@volvo.com

Mr. Worachai Bhicharnchitr Managing Director / Firm Principal Keywords: Established in 1975. Vickery & Worachai Ltd. is a broad-based commercial and business practice acting primarily for multinational corporations conducting operations in Thailand.

Mr. Jacques Michel Managing Director, president, VGT

The firm also advises financial institutions and borrowers on project financing and takes an active role in assisting clients in contract and concession negotiations with Thai government entities. Mr. Bo Palmqvist Managing Director, TSA Volvo Car (Thailand) Ltd. 1527 Sukhumvit 71 Rd. Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9820-3 Fax: +66 (0) 2319 9820 Web: www.volvocars.com

Keywords: Volvo Group companies in Thailand is covered in manufacturing, marketing and sales of Volvo group products & services and it is focused to deliver total transport solutions to the market. VGT is the marketing and sales company for Volvo Group products and services, incl. Parts, IT and financial service. The company was established in 1990. TSA is a manufacturer of Volvo Group products for Thai domestic as well as export markets. The company was established in 1975.

Ms. Chantana Vatanaromya President Keywords: Volvo Car (Thailand) Ltd is a national sales company responsible for the sales and marketing of Volvo Cars in Thailand. VCT is owned by Volvo Car Corporation in Sweden.

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TSCC MEMBERS: CORPORATE MEMBERS

Corporate Members AB MunkforsSågar 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400 Tel: +66 (0) 2354 5234 Fax: +66 (0) 2354 5235 E-mail: suparat.sukpradit@munkfors.com Webs: www.munkfors.com

Mr. Bengt Fridlund Marketing Manager

Ms. Suparat Sukpradit Sales Manager Thailand Keywords: More than 60 years of successful manufacturing of high-performance sawing,- slicing and raspering blades for most applications within the food and woodworking industries. Munkfors unique manufacturing technology guarantees products of high quality and long life. ABB LIMITED 161/1 SG Tower, Soi Mahadlekluang 3 Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2665 1000 Fax: +66 (0) 2665 1030 Web: www.abb.co.th

Keywords: ABB, a leader in power and automation technologies, provides utility and industry customers with products, services and solutions that makes our customer competitive. Akzo Nobel Paints (Thailand) Limited., Eka Bangkok Branch 283/61-63 Home Place Office Building, 12th Floor, Soi Sukhumvit 55 (Thonglor), Sukhumvit Road, Khwaeng Klongtonnur, Khet Wattana, Bangkok 10110 Thailand www.akzonobel.com Tel: +66 (0) 2712 7293 Fax: +66 (0) 2712 7298 Web: www.akzonobel.com/eka

Mr. Suraphol Sanunsilp General Manager

Keywords: Performance chemicals for the pulp and paper industry. Aleenta Company Limited 3 Ram-indra 55/8,Ram-indra Road, Taraeng, Bangkhen, Bangkok 10230 Tel: +66 (0) 2508 5300 Fax: +66 (0) 2508 5332 E-mail: supakorn@nishaville.com Web: www.nishaville.com and www.nishavilleresort.com

Mr. Supakorn Kijkanakorn Managing Director

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Keywords: A secret haven of peace and serenity on one of Thailand’s most pristine beaches. Imagine a delightful hideaway, a secluded beach lapped by the soothing tropical waters of Gulf of Thailand, an oasis of beauty and peace sheltered by coconut palms and casuarina trees, a luxurious resort far from the crowds but within easy reach of Bangkok and Hua Hin. NishaVille Resort is all these things and more… Asia & Overseas Travel Partner Co., Ltd. T. Shinawatra Building, 3rd Floor, 94 Sukhumvit Soi 23, North Klongtuey, Wattana, Bangkok 10110 Thailand Tel: +66 2 664 2560 Fax: +66 2 664 2564 E-mail: info@aotravelpartner.com Web: www.aotravelpartner.com

Mr. Dave Lovell Business Manager Asia Pacific

Mr. Chaiyot Piyawannarat President & Country Manager

Mr. Anand Gupta Country Chief Financial Officer

Mr. Marcus Christiansen Resort Manager rm@nishavilleresort.com

Mr. Martin Rosborg Managing Director Keywords: Travel agency working with Inbound to Thailand from primary the Nordic countries, Domestic sales and in the future even Outbound from Thailand. Have six services single or in package: Accommodation, Golf, Tours around in Thailand, Sightseeing trips, Transportation and Meetings.


TSCC MEMBERS: CORPORATE MEMBERS

Asian Institute of Technology P.O.Box 4, Klong Luang Pathumthani-12120 Tel: +66 (0) 2524 6001 Fax: +66 (0) 2524 6004 E-mail: president@ait.asia Web: www.ait.asia

B & W Premier Properties 9/92 Moo 9, Suite A1, 2nd Floor, Chalong Parkview, Chalong, Muang, Phuket 83130, Thailand Tel: +66 (0) 76 282 140 Fax: +66 (0) 76 283 164 E-mail: thailand@bwpremierproperties.com Web: www.bwpremierproperties.com Suyada Intara-Apai Head of Legal Department Suyada@bb-legal.de

Prof. Said Irandoust President

Mr. Mikael Leon Bluhm Managing Director

Keywords: International Organization, Higher Education, Continuing Education, Short Courses and Training, Technology, Engineering, Management, Environment, Development, Human Resource Development, Climate Change, Sustainable Development, Capacity Development Asian Tigers Transpo International Ltd. 3388/74-77 Sirinrat Building, 21st floor, Rama 4 Road, Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2687 7888 Fax: +66 (0) 2687 7999 E-mail: info@asiantigers-thailand.com Web: www.asiantigers-thailand.com

Mr. William C. Reinsch Managing Director

Ms. Saranlux (Wah) Wunjina General Manager Keywords: B&W Premier Properties are specialists in toplevel Property Developments offering services such as project design and construction, project management and delivery. Activities include land purchase, the processing of planning formalities, project design, contract awarding and roll out. Our service portfolio also includes Sales & Marketing of property developments on an exclusive basis as well as long-term Resort Management. BaumgartenBrandt (Asia) Ltd. Sathorn Thani Tower 2, Floor 18, 92/50 North Sathorn Rd. Silom, Bangrak Bangkok 10500 Tel: +66 (0) 2636 8666 Fax: +66 (0) 2636 7626 E-mail: baumgarten@bb-legal.de Web: www.baumgartenbrandt.com

Keywords: BaumgartenBrandt (Asia) Ltd. is a member of an international network of service firms providing legal, tax, accounting and audit services. In Thailand our team of Thai, German and French lawyers, accountants, auditors and staff will use its knowledge and experience to facilitate your Thai investment and its ongoing operations. Bengt Holm Engineering AB Harvvägen 18 184 33 Åkersberga Sweden Tel: +46 (0)7 616 016 43 Fax: +46 (0)8 540 627 10 E-mail: eddie.holm@bheab.se

Mr. Bengt Holm Managing Director

Mr. Eddie Holm Director Keywords: Engineering consulting within cellulose and chemical industry.

Mr. Erik Dahlstrom Regional Accounts Manager e.dahlstrom@asiantigers-thailand.com Keywords: Thailand’s longest established international move management specialist. Services include international and domestic Household goods moving, comprehensive home search service and extensive orientation packages.

Dr. Ralf Baumgarten Executive Director baumgarten@bb-legal.de

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TSCC MEMBERS: CORPORATE MEMBERS

Burapha Agroforestry Co., Ltd. Kaysone Phomvihane Av. 46 Vientiane, Lao PDR Tel: +00856 021 451 841-2 Fax: +00856 021 451 844 E-mail: petter.svensson@buraphawood.com Web: www.buraphawood.com

Mr. Petter Svensson Industry Division Manager Keywords: Burapha is the only Swedish company in Lao PDR that produces wood furniture. We are furthermore the only company in the country that is using plantation wood exclusively, including Teak, Eucalyptus and Acacia. No natural species are being processed at our factory; only ! wood from sustainably managed plantations. Business Sweden Level 23 Athenee Tower, Suite 30 63 Wireless Road, Pathumwan, Lumpini Bangkok 10330, Thailand Tel: +66 (0) 2 126 8013 Fax: +66 (0) 2 126 8191 E-mail: erik.holgersson@business-sweden.se Web: www.business-sweden.se

Mr. Håkan Nylander Area Manager ASEAN

Mr. Ongarch Phatanachinda Consultant

Keywords: The Swedish Trade Council offers professional services and has the competence and resources to identify international business opportunities for Swedish companies. We have a strong presence in 60 countries worldwide. The dual ownership between the Swedish government and industry provides access at all levels throughout the world. From our five offices in the ASEAN region we support Swedish companies by providing a wide range of services such as market strategy, recruitments, distributor management, customer search, manufacturing pre-study, establishments and Business Support Office. We also work closely with trade associations, embassies, and chambers of commerce arranging trade delegations, fairs, and seminars. C.I.T. Property Consultants Co., Ltd. 17/F Ploenchit Center, 2 Sukhumvit Road, Klongtoey, Bangkok 10110, Thailand Tel: +66 (0) 2656 7000 Fax: +66 (0) 2656 7111 E-mail: beena.kalra@colliers.com Web: www.colliers.co.th

www.swecham.com

Keywords: We focus on green, efficient industrial battery based energy solutions, using the latest technologies and developing our own products to reduce battery fleet costs. Our product offers include batteries, chargers, battery filling systems, water treatment systems, and battery fleet management systems. Our service offers range fr! om problem solving to full maintenance commitments for batteries, chargers, and battery watering systems. CCM Center for Change Management Ltd. Liberty Place, Suit 824, 42 Sukhumvit Road Soi 22, Bangkok 10110 Tel: +66 (0) 897740118 Fax: +66 (0) 22587733 E-mail: info@ccm.co.th , peter@ccm.co.th Web: www.ccm.co.th

Mr. Simon Landy Director Keywords: Valuation & Advisory, Tenant Representation, Strategic Consultancy & Planning, Retail Leasing, Residential Sales & Leasing, Research & Consultancy, Property & Facilities Management, Investment Sales, Industrial Sales & Leasing, Corporate Services, Commercial Leasing, Auction, Asset Management. Capaciton Ltd. 492/2 Soi Pattanakarn 38 Suanluang, Bangkok 10250 Tel: +66 (0) 2 369 3113 Fax: +66 (0)2 369 3114 E-mail: info@capaciton.com Web: www.capaciton.com

Mr. Lars Andersson Director

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Mr. Johan Winroth Technical Director

Mr. Peter Bjork Managing Director Keywords: We are a group of International expert’s active in Thailand and Southeast Asia originated from Sweden. We are working both in the Business- and University – Academic sector. We offer professional services in the area of Change- and Career Management. Change Management- We support companies and organisations in projects for strategy- and productivity improvement, leader development and more Career Management – We support Professionals and Students, Universities and Companies with Career Management tools benefiting the Individual, the University and the Company


TSCC MEMBERS: CORPORATE MEMBERS

Centara Grand & Bangkok Convention Centre at Central World 999/99 Rama I Road, Pathumwan, Bangkok 10330 Tel: +66 (0) 2100 1234 Fax: +66 (0) 2100 1235 E-mail: cgcw@chr.co.th Web: www.centarahotelsresorts.com

Diakrit (Thailand) Co., Ltd. 253 Asoke 27th and 17th Floor, Sukhumvit 21 Rd. Klongtoey Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2664 0240 Fax: +66 (0) 2664 0241 E-mail: frederik.ericson@diakrit.com Web: www.diakrit.com Mr. Garry Irvin

Mr. Michel Horn General Manager

Mr. Fredrik Bergman President & CEO

Ms. Kritikar “Eric” Thananan Keywords: Real Estate

Mr. Ferry Tjahjono Director of Sales Convention Centre

Mr. Oscar Rolfsson Vice President & Chief Financial Officer

Conrad Bangkok All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Thailand Tel: +66 (0) 2690 9999 Fax: +66 (0) 2690 9980 E-mail: info@conradbangkok.com Web: www.ConradHotels.com

Keywords: DIAKRIT develops and sells a vast range of products and services to facilitate business opportunities within the Residential Real Estate, Commercial Real Estate & New Construction segments. With its unerring focus centered on powerful IT support, integrated sales processes and the development of innovative products, DIAKRIT has emerged as a prestigious total partner providing advanced visualization, photographic and marketing services with high volume capacities to more than 1,300 Real Estate clients around the world. For more information please visit www.diakrit.com or contact us by email at info@diakrit.com

Mr. Vincent Mercurio General Manager

Double Realty Co., Ltd. Master License Partner of ENGEL & VOLKERS Asia Pacific Ltd. 57/1-2 Petchkasem Road, A.Hua Hin Prachuabkirikan 77110 Tel: +66 (0) 23251 3202 Fax: +66 (0) 23251 3201 E-mail: Garry.Irvin@engelvoelkers.com Web: www.engelvoelkers.com/th

Keywords: Located in CentralWorld, 5-star hotel combined with Bangkok Convention Centre features 505 Rooms, 8 restaurants & bars and Cenvaree Spa. The Convention Centre offers over 10,000 m2 with 21 function rooms.

Ms. Linda C. Giebing Director of Business Development

Eka Chemicals (Thailand) Limited 283/46 Home Place Office Building 10th Floor Sukhumvit 55 Road Klongtonnur, Wattana Bangkok 10110 Tel: 02 712 7293 Fax: 02 712 7298

Mr. Suraphol Sanunsilp General Manager

Mr. Johnny Boey SBU Director Pulp & Paper Chemicals Asia Pacific Keywords: “Performance chemicals for the pulp and paper industry”

Khun Duangjai Kraus

Keywords: Deluxe room accommodation, extensive meeting and banqueting space, spa and fitness center, 4 restaurants, nightclub, bar and deli. Conrad Hotel is committed to creating a “new attitude” in delivering the finest hospitality.

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TSCC MEMBERS: CORPORATE MEMBERS

Electrolux Thailand Co., Ltd. 1910 Electrolux Building, New Petchburi Road Huay Kwang, Bangkok 10310 Tel: +66 (0) 2725 9100 Fax: +66 (0) 2725 9202 E-mail: customercare@electrolux.co.th Web: www.electrolux.co.th

Euro-Center (Thailand) Co., Ltd. 10th Floor, Suite 10 A, Evergreen Place 318 Phayathai Road, Ratchathevi Bangkok 10400 Tel: +66 (0) 2696 3626-27 Fax: +66 (0) 2696 3628 E-mail: bangkok@euro-center.com Web: www.euro-center.com

Mr. Sutti Manokitjarunman Managing Director & General Manager

Ms. Mai Ellegaard General Manager

Finnair PLC 163 Ocean Insurance Bldg., 18th Fl., Unit F, Surawongse Road, Bangrak, Bangkok 10500 Tel: +66 (0) 2266 3260-5 Fax: +66 (0) 2266 3266 E-mail: finnair.bkk@finnair.com Web: www.finnair.com

Mr. Kostermaa Petteri Sales Director, Thailand and South East Asia Petteri.Kostermaa@finnair.com Keywords: ESCAPE THE ORDINARY. Get Away In Style. Get Onboard FINNAIR. Break away from the boredom and jet off with our gorgeous new fleets to Europe.

Mr. Thomas Klingberg Chief Financial (Officer East Asia)

Mr. Jan Miklos Kovacs Claims Manager

Keywords: Importer and distributor of household electrical appliances. Also manufacturer of washing machines and dryer machines.

Keywords: Providing travel and medical insurance services in the region since 1989 as the Representative of Europeiska Forsakringsaktiebolaget, Sweden, a.o.

EQHO Communications Ltd. 2001 Chartered Square Building 152 North Sathorn Road Bangkok 10500 Tel: +66 (0) 2637 8060 Fax: +66 (0) 2637 8422 E-mail: info@eqho.com Web: www.eqho.com

Fabrinet Ltd. 5/6 Moo 6, Phaholyothin Rd. Soi Khunpra, Klongnueng, Klongluang, Patumthanee 12120 Tel: +66 (0) 2524 9600 Fax: +66 (0) 2524 9690 E-mail: jintamaim@fabrinet.co.th Web: http://www.fabrinet.com

Gulf Agency Company (Thailand) Ltd. 26/30-31, 9th floor, Orakarn Building Soi Chidlom, Ploenchit Road Lumpinee, Pathumwan Bangkok 10330, Thailand Tel: +66 (0)2 650 7400 Fax: +66 (0)2 650 7401 E-mail: patric.lundin@gac.com Web: www.gac.com

Mr. Patric Lundin Business Manager - Logistics Keywords:

Mr. Tomas Julin Chairman

Mr. Ross Klinger CEO Keywords: Linguistics and multimedia localization specialists i.e translation of text,software, desktop publishing and voice over recordings.

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Dr. Soon Kaewchansilp Director

Mrs. Jintamai Mitchell Keywords: Providing manufacturing service to the world’s leading OEMs through and unparalleled engineering center of excellence.

GAC is a global provider of shipping, logistics and marine services. These services are constantly being refined and integrated to serve our customers’ increasing need for competitive solutions. Emphasising trust, reliability and a strong human touch, GAC has been building its reputation in its! chosen markets since 1956. Headquartered in Dubai, GAC employs over 10.000 people in more than 350 offices worldwide.


TSCC MEMBERS: CORPORATE MEMBERS

Hammars Co., Ltd. No.18 Soi Ramkamheng 24 Yag2 (Thavontawat 1), Huamark, Bangkapi, Bangkok 10240 Tel: +66 (0) 2319 9551-3 Fax: +66 (0) 2319 8339 E-mail: hammarscabin@hammars.co.th Web: www.hammars.co.th Mr. Alain Gross Managing Director and Material Area Manager

Ms. Lawan Kulchai Managing Director

Mr. Pirapol Sriutta General Manager

Keywords: IKEA Trading Thailand Ltd’s task is to procure IKEA home furnishing products, and secure quality & environment for product of those, at manufactures in Thailand. All products are being exported to IKEA outlets worldwide. KLM Royal Dutch Airlines 849 Vorawat Building 21th Floor, Silom Road Bangkok Tel: +66 (0) 2 680 9600 Fax: +66 (0) 2 680 9680 E-mail: napuntongdee@airfrance.fr Web: www.klm.co.th

Mr. Marcus Krusell CEO Keywords: Krusell is a Thai-Swedish company producing leather and artificial cases for exporting around the world. Krusell has been in the leather industry for more than 15 years. Besides cases for consumer electronics, Krusell also produce cases of various styles with its own brand name “Krusell” as well as OEM and customer design. KTH - Royal Institute of Technology KTH International Student Office SE-100 44 Stockholm, Sweden Tel: +46 (0)8 790 6000, +46 (0)8 790 9488 E-mail: andult@kth.se Web: www.KTH.se/int

Keywords: Rent and sale cabin office, cabin toilet, cabin storage and sea-containers. We manufacture cabins in very strong creation for renting purpose. Hvidsten Group 11 Floor, 208 Wireless Building Wireless Road (Witthayu), Lumpini Pathumwan 10330, Bangkok Tel: +66 2 651 5130 Fax: +66 2 651 5131 E-mail: feedback@hvidsten.com Web: www.hvidsten.com

Mr. Herve Moulin General Manager Mekong Region

Mr. Alwin Hollander Commercial Director

Mr. Stefan de Bekassy CEO

Keywords: Daily non-stop flights between Bangkok and Amsterdam with connections to the rest of Europe. BlueBiz is the corporate benefits programme from Air France KLM.

Keywords: Developer

IKEA Trading (Thailand) Ltd. IKEA building, 2nd Floor 38 Moo 6, Bangna-Trad Road km 8.5 Bangkaew, Bangplee Samutprakarn 10540 Thailand Tel: +66 (0) 2 723 4812

Krusell (Thailand) Co., Ltd. 98 Athakravi Bldg 4th Fl., Soi Sukhumvit 26 Sukhumvit Rd., Klongtan, Klongtoey, Bangkok 10600 Thailand Tel: +66 (0) 2260 0222 Fax: +66 (0) 2260 0225 E-mail: marcus@krusell.co.th Web: www.krusell.se

Professor Anders Hult Director of International Affairs South East Asia Keywords: KTH Royal Institute of Technology has served as one of Europe’s key centres of innovation and intellectual talent for almost two hundred years. Recognized as Sweden’s most prestigious technical university. KTH is also the country’s oldest and largest. With over 18 000 students and an international reputation for excellence, the university continues to nurture the world brightest minds, helping to shape the future. Kumutini Company Limited 25/5 Soi Lert Panya, Thanon Rangnam, Rajthevee, Bangkok 10400 Tel: +66 (0)2 644 6264 Fax: +66 (0)2 644 6264 E-mail: Kumutini@gmail.com Web: www.mellowlivingwell.com

Mr. Pitawas Indharameesup Managing Director

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TSCC MEMBERS: CORPORATE MEMBERS

Ms. Manida Prachong Director

Mr. Jan Eriksson President

Keywords: Importer of assistive device for the elderly and those with physical limitations, reducing barriers to joyful living. Regarding products from Sweden, we are the exclusive representative of Volaris rollator, manufactured by Eurovema AB from Smalandsstenar. Kvik Asia Co., Ltd. Level 29 Exchange Tower, Asok Bangkok 10110 Tel: +66 2 104 3912 Fax: +66 (0)2 644 6264 Web: www.kvik.com

Mr. Ton J.A. Gerdsen Consultant Keywords: Leasing of office spaces in P.B. Tower

Mr. Hakan Alm Director Keywords: Wireless Solutions, GPS based Tracking Systems etc. Mandarin Oriental, Bangkok 48 Oriental Avenue Bangkok 10500 Thailand Tel: +66 (0) 2659 9000 Fax: +66 (0) 2659 0000 E-mail: mobkk-businesscenter@mohg.com Web: www.mandarinoriental.com

Montpelier Nordic Ltd. A-15-10 Level 15 Menara UOA Bangsar, 5 Jalan Bangsar Utama 1, 59000 Kuala Lumpur Tel: +60322872287 E-mail: support@montpeliernordic.com Web: montpeliernordic.com

Mr. Roger Spetz CEO

Mr. Carsten B. Andersen CEO / Managing Director

Mr. Robert O Kennedy Director of Sales and Marketing Mr. Chanyapat Prasertsak Marketing Communication Manager Keywords:

M2M Technology Co., Ltd. Pornpailin Business Point 891 2-4 F., Onnuch Road, Sukhumvit 77, Suanluang, Bangkok 10250 Tel: +66 (0) 2742 5001-2 Fax: +66 (0) 2742 6833 E-mail: info@m2mtechnology.co.th Web: www.m2mtechnology.co.th

Keywords: Mandarin Oriental, Bangkok’s riverside hotel, was established in 1876 and is a city landmark. It has the highest staff ratio of any Bangkok hotel: approximately 3.4 staff members per room. From 1981 to the present day, Mandarin Oriental, Bangkok has been ranked amongst the finest hotels in the world and has received numerous prestigious awards.

Mr. Mats Holm Senior Advisor & Partner Keywords: Wealth Management Munters (Thailand) Co., Ltd. 121/107 RS Tower Bldg., 40th Floor Zone B, Ratchadapisek Road, Dindaeng, Bangkok 10400 Tel: +66 (0) 2642 2670 Fax: +66 (0) 2642 2674

Modigs Forvaltnings (Asia) Ltd. 1000/58 P.B. Tower 15th Floor Sukhumvit 71 Road, North Klongton Wattana, Bangkok 10110 Tel: +66 (0) 2381 3129 Fax: +66 (0) 2381 2132 Mr. Jerry Yang Managing Director

Mr. Rolf Johanes Modig Director

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Keywords: Munters is the world leader in humidity control, with products and services for water and fire damage restoration and dehumidification, humidification and air-cooling.


TSCC MEMBERS: CORPORATE MEMBERS

Pacific 2000, International Recruitment Bangkok address: 8th Floor, M. Thai Tower All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330

Nordic Power Asia Ltd. 25th Fl., Times Square Building 246 Sukhumvit Road Bet.soi 14-14 KLongtoey, Bangkok 10110 Tel: +66 (0) 2253 9394-7 Fax: +66 (0) 2253 9398 Ms. Kornchanok Patthamadilok Director of Sales

Mr. Jan Cederwall President Keywords: Nordic Power (Asia) Ltd. provides services to developers, owners and operators in the electronic power industry. Our services cover every phase of power project development, from market analysis to plant operations. Our focus is on renewable energy, especially environmentally friendly hydropower, in emerging markets. Nordic Travel Co., Ltd 130/2 Sukhumvit Road, Soi 20, Bangkok 10110 Tel: +66 (0) 2663 4490 Fax: +66 (0) 2258 9940 E-mail: info@nordictravelbkk.com Web: www.nordictravelbkk.com

Keywords: Modern and fully equipped apartments ranging from studio to two bedroom apartments. Broadband internet connection through wi-fi and LAN. All apartments feature fully appointed and equipped kitchens, washer-dryer machine, 32 inch LCD TV with DVD player, stereo system and international satellite TV channels. Additional facilities include a roof-top swimming pool, fitness centre, residents’ lounge, business centre and Wildwood Grill restaurant. Laundry and dry cleaning services are also available. Oriflame Management Asia Ltd. No 1. Oriflame Building, Pattanakarn Rd., Suanluang, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2715 1111 Fax: +66 (0) 2715 1199 E-mail: jidapa.raoruja@oriflame.co.th Web: www.oriflame.com; www.oriflame.co.th

Siracha address: 6th Fl., Bangkok Bank Building, Pacific Park, 98 Sukhumvit Road, Siracha, Chonburi 20110 Singapore address: 8, Temasek Boulevard #16-03, Suntec Tower Three, Singapore 038988 Tel: +66 (0) 2654 0300 Fax: +66 (0) 2654 299 E-mail: info@pacific2000.com Web: www.pacific2000.com

Mr. Anders Lundquist President

Ms. Wiyada Attagowitwong Managing Director, Siracha

Mr. Fredrik Widell Vice President & Head of Asia Pacific Ms. Christina Carlsson Zarlimee Managing Director

Pathumwan Princess Hotel 444 MBK Center, Phayathai Road, Wangmai, Pathumwan, Bangkok 10330 Tel: +66 (0) 2216 3700 Fax: +66 (0) 2216 3730 E-mail: ppb@dusit.com Webs: www.pprincess.com

Keywords: Destination Management Company/ Incoming Tour Operator. Conferences, meetings and incentive arrangements. Hotel reservations all over Asia, Holiday packages in Thailand, Cambodia, Vietnam and Laos. Oakwood Residence Sukhumvit 24 Bangkok 15 Sukhumvit Soi 24, Sukhumvit Road Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2612 5777 Fax: +66 (0) 2612 5655 E-mail: sales.sukhumvit24@oakwoodasia.com Web: www.oakwood.com

Mr. Bjorn Richardson General Manager

Keywords: Search and Selection of personnel for international companies with regional operations.

Mr. Pontus Muntzing Regional Financial Controller, Asia Keywords: Oriflame is one of the world’s leading direct selling cosmetics companies, supplying natural Swedish cosmetics to consumers in over 60 countries. Mr. Supanit Vimooktanon General Manager

Mr. Marcel Sawyere Resident Manager

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TSCC MEMBERS: CORPORATE MEMBERS

Keywords: The first international hotel in the heart of Bangkok with direct access to the famous MBK Center and National Stadium sky train terminal. The hotel is geared towards those with an active social life. Quality accommodation, award winning restaurants and dining venues, extensive leisure facilities, Business Center, Multi-lingual staff, Concierge, Limousine Service, Tour & Travel Agent Desk, Corporate Club Lounge, Baby-sitting and Laundry Service. Penn Investment Ltd. 26/69 Chatrium Bld Charoenkrung Rd.70 Bangkok 10120 Skype + 46 (0) 8 559 24 134 Mobile: + 46 (0) 8 222 32 282 E-mail: jan.wikberg@penn.se Web: www.penn.se

Mr. Kenneth Radencrantz CEO

Mr. Thomas Johansson Head Aftersales Operation

Keywords: We market and service Q-Matic Customer flow management system and remote surveillance systems. Major clients within banks, finance, telecom and hospitals.

Keywords: Wearnes Motors belongs to the Wearnes Automotive Group headquartered in Singapor. The group is a wholly-owned subsidiary of Wearnes International (1994) Limited (WIL), which is listed on the Singapore Stock Exchange and is a key player in the trading and dustribution of worddclass products and state-of the-art technological systems in the Asia-Pacific region. Wearnes Motors is going forward in the Thai market with investment in facilities and employees for exclusive Volvo customers in Thailand.

Radi Medical Systems Co., Ltd 154/7 Moo 9, Ao Kung-Ao Por Road, T. Paklok, A. Thalang, Phuket 83110 Tel: +66 (0)76 317 300 Fax: +66 (0)76 317 399 E-mail : jjongsiri@sjm.com Web: www.radi.se

Mr. Jan Wikberg CEO Keywords: Penn Investment has more than 25 years experience in private banking. We market equity related structured products such as equity indexbonds and funds that combine capital protection with good yield potential. We work internationally providing services to private individuals, companies and institutional investors looking to invest for medium and long term. Q-Matic Technologies Asia Co., Ltd. 1350/272 Thai Rong Tower, Pattanakarn Road, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2713 7922 Fax: +66 (0) 2713 7928 E-mail: kenneth@q-maticasia.co.th Web: www.q-maticasia.co.th

Rembrandt Hotel & Towers Bangkok 19 Sukhumvit soi 18, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Tel: +66 (0) 2261 7100 Fax: +66 (0) 2261 7017 E-mail: reservations@rembrandtbkk.com Web: www.rembrandtbkk.com

Mr. Juturong Jongsiri General Manager Keywords: Production of medical devices. Headquarter in Sweden, Subsidiaries in 12 countries. Rank P.T. O’Connor’s Co., Ltd. (Wearnes Automotive) 1527 Sukhumvit 71 Road, Suanluang, Bangkok 10250 Tel: +66 2 719 9444-6 Ext.236 Fax: +66 (0) 2318 9909 E-mail: seahmh@wearnesmotors.com, thomas.j@wearnesmotors.com, intira.t@wearnesmotors.com Web: www.wearnesmotors.com

Mr. Eric Hallin General Manager

Mr. Simon Rindlisbacher Resident Manager Keywords: Well-established 4 star hotel with 407 rooms & suites in centre of Bangkok with good reputation for its 5 award-winning restaurants and also home of the SAS crew.

Mr. Seah Moon Hua Executive Director

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TSCC MEMBERS: CORPORATE MEMBERS

Roedl & Partner Ltd. 18th Floor, Empire Tower, Suite 1808-1809 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Tel: +66 (0) 2670 0670-2 Fax: +66 (0) 2670 0673 E-mail: bangkok@roedl.pro Web: www.roedl.com

Mr. Martin Klose Director martin.klose@roedl.pro

Keywords: Samitivej Group of Hospitals, comprising Samitivej Sukhumvit, Samitivej Srinakarin and Samitivej Sriracha, has been providing an impressive range of medical services supported by a team of highly qualified specialists and experienced caregivers for over 30 years. Here, patients can rest assure that they receive international standard medical treatments in a genuinely welcoming environment. Proof of the success is the huge number of patients from across the world. Approximately 40 per cent of Samitivej’s patients are from Europe, U.S., Japan, Scandinavia and the Middle East. In addition to excellence in medical care for adult patients, Samitivej is also renowned for its expertise in child care e.g. NICU and PICU Scan Global Logistics Co., Ltd. 17E, 163 The Ocean Insurance Building, Surawong Road, Bangrak 10500, Bangkok, Thailand Tel: +66 2 2382501 Fax: +66 2 2382503 E-mail: pipa@scangl.com Web: www.scangl.com

Mr. Phuriwat Rak-Intr General Manager Keywords: Sales of Scania Truck, Bus and Aftersales service back-up for our customers. Securitas Security Services Thailand The Trendy Office Building, 3rd Floor, 10/63 Sukhumvit Soi 13, Klongtoey-Nua, Wattana, Bangkok 10110 Thailand Tel: +66 (0) 2168 7400 Fax: +66 (0) 2168 7402 E-mail: Daniel.Holtsjo@securitas.co.th Web: www.securitas.co.th

Dr. Paul Strunk Of Counsel paul.strunk@roedlasia.com Keywords: Legal Advice, Tax Advice, Auditing, Accounting, Investment Consultant. Samitivej Public Company Limited 133 Sukhumvit 49 Klongtan Nua, Vadhana, Bangkok 10110 Thailand Tel: +66 (0) 2711 8000 Fax: +66 (0) 2391 1290 E-mail: info@samitivej.co.th Web: www.samitivejhospitals.com

Mr. Nicolas Leloup

Mr. Daniel Holtsjo Country President Designate - Thailand Mr. Pipat Aphicholthikhul Managing Director Keywords: Simple - Independent - Reliable Scan Global Logistics Group is a joining of two strong and experienced actors, Mah Freight A/S and ScanAm Transport A/S of Denmark, into a logistics powerhouse with a global network. Scan Global Logistics Group employs more than 800 people world wide and is operating own offices in 15 countries. More information can be found by visiting our website www.scanlogistics.com Scania Siam Co., Ltd. 999/19 Moo 9 Bangna Trad Km.19, T. Bangchalong, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2769 9200 Fax: +66 (0) 2769 9204 E-mail: marketing@scania.co.th Web: www.scania.co.th

Keywords: Provision of manpower security services. Sheraton Grande Sukhumvit 250 Sukhumvit Road Bangkok 10110 Tel: +66 (0) 2649 8888 Fax: +66 (0) 2649 8000 E-mail: grande.sukhumvit@luxurycollection.com Web: www.starwoodhotels.com/bangkok

Mr. Richard Chapman General Manager Keyword: A luxury hotel, located in the heart of the city, provides 10MB High Speed Internet Access, meeting facilities, International restaurants, the Spa and Fitness Center.

Ms. Porntip Utsahaphan International Marketing Manager Mr. Vichai Jirathiyut Managing Director

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TSCC MEMBERS: CORPORATE MEMBERS

SKF (Thailand) Ltd. 72/70 Rama III Road, Chongnonsee Yannawa, Bangkok 10120 Tel: +66 (0) 2294 0051 Fax: +66 (0) 2294 6221 Web: www.skf.co.th

Thaivivat Insurance PCL 71 Thaivivat Insurance Bldg. Dindaeng Rd., Samsen Nai, Phayathai, Bangkok 10400 Tel: +66 (0) 2644 6400 , +66 (0) 2695 0800 Fax: +66 (0) 2248 4575 , +66 (0) 2248 4975 Web: www.thaivivat.co.th

Mr. Pelle Eriksen Managing Director

Mr. Lucien Heijstee Executive Vice President Underwriting & Reinsurance

Keywords: All SKF bearings and relate bearing products, maintenance equipment and lubricants, for industrial and automotive applications. Service and maintenance center in Bangkok and Rayong. Swedish Export Credit Corporation - SEK 82 Grange Road 07-04 TripleOne Somerset Singapore 238164 Tel: +65 (0) 67 355 547 Fax: +65 (0) 67 338 716 E-mail: carl.engelberth@sek.se Web: www.sek.se

Mr. Carl Engelberth Executive Director, Chief Representative Asia Keywords: SEKs ambition is to facilitate business for Swedish Trade and export industry by providing tailor made, long term, financial solutions. SEK is also one of the largest Nordic borrowers in the international capital markets with a broad range of investment opportunities.

Mr. Suraphong Theravithayangkura Executive Vice President-Sales Keywords: Thaivivat Insurance Pcl, established in 1951, is an independent, single entity, with non-life insurance as its core business. Head-office is located in Bangkok and 16 regional offices service customers throughout the Kingdom. The company’s customer base (250,000 policyholders) consists of both individuals and corporate clients. The company offers a complete range of insurance products and services, including Fire, Motor, Marine cargo, Personal Accident, Travel, Health, Burglary and Liability insurances. The Cabinet Interior Design Co.,Ltd. 900/88 M.6 Country Villa Sri Nakarin Rd., Nongbon Pravet, Bangkok 10260 Tel: +66 (0) 2322 2202 Fax: +66 (0) 2720 2928 E-mail: info@thecabinet.co.th Web: www.thecabinet.co.th

Mr. Janeric K Hogane Managing Director Keywords: Commercial and residential interior design. Turnkey solutions for offices, retail spaces, exhibitions, restaurants and hotels. Apartment and condominium design. Turnkey for kitchens, living rooms, bedrooms, bathrooms and restoration work. Available in Bangkok and its surrounding areas.

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The St. Regis Bangkok (Hotel’s name) / Rajdamri Lodging Limited 159 Rajdamri road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0)2 207 7777 Fax: +66 (0)2 207 7888 E-mail: Stregis.bangkok@stregis.com Web: www.stregis.com/bangkok

Mr. Krister Svensson General Manager

Mr. Holger Jakobs Director of Sales & Marketing Keywords: With a prestigious location along Rajadamri Road, Bangkok’s key commercial corridor and prime shopping precinct, The St. Regis Bangkok offers unprecedented excellence in standards of hospitality and timeless elegance with the cosmopolitan energy of a modern metropolis. Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. The 227 guest rooms are beautifully appointed with plush furnishings and refined amenities. Each offers an urban retreat with grand windows and unobstructed views and every experience is enhanced with St. Regis Butler service. Enjoy the art of exquisite dining with vintage wines from a magnificent wine cellar. Find sanctuary at the exclusive Elemis Spa, and refresh in an inviting outdoor pool and wellappointed Exercise Room. The St. Regis Bangkok also offers spaces for social occasions and business gatherings with personalized service at all times.


TSCC MEMBERS: CORPORATE MEMBERS

University of Bor책s Allegatan 1 501 90 Bor책s Sweden Tel: +46 7051 76911 Fax: +46 3343 54008 E-mail: roy.andersson@hb.se president@ait.ac.th Web: www.hb.se

Mr. Roy Andersson PhD, Head of Industrial Engineering

Prof. Said Irandoust President of AIT Keywords: University

Vision House Limited 19/23 Sukhumvit Soi 19 Road Bangkok 10110 Thailand Tel: +66 2 651 3624 / 651 3742 Fax: +66 2 256 0102 E-mail: info@VisionHouse.co.th Web: www.VisionHouse.co.th

Mr. Hakan Alm Managing Director

Mr. Jerker (Eric) Helander Chief Technical Officer Keywords: Network and communication Solutions. We design, implement and maintain your networks, training and competence development, IT, Organization and management Training, Web Site production and maintenance.

www.swecham.com

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TSCC MEMBERS: INDIVIDUAL MEMBERS

Student Members

Individual Members Mr. Phaopipat Charoenpak 111/1 Moo 10 Bangsaphan, Bangsaphannoi, Prachuapkhirikhan, 77170 Tel: +66 89 744 7995 Fax : +66 32 692 525 Web : www.taluisland.com

Mr.Jerry Larsson Supalai City Resort Ramkhamhaeng soi 12 Bangkapi, Bangkok Mobile: +66 (0)82 080 4265 E-mail: celebrior84@yahoo.se Mr. Rafique U. Ahmed Novoteam Worldwide Ltd. 19th Floor, Pacific Place One, 1 40 Sukhumvit, Bangkok 10110 Tel: + 66 (0) 081 376 1990 E-mail: rafique@aritcoasia.com Web: www.aritcoasia.com

Mr. Ferenc Albert Ormbergsvagen 10 S 117 67 Stockholm SWEDEN Tel: +46 (0)8 449 41 95, +46 (0)70 587 36 59 Fax: +46 (0)8 449 41 96 E-mail: ferenc@albertconsulting.se Web: www.albertconsulting.se

Mr. Johan Per Simon Davidsson 55/555 Langsuan Road, Lumpini, Pathumwan 10330 Bangkok - Thailand Mobile + 66 (0)8 5223 4324 Tel: + 66 (0) 2630 4000 Fax : + 66 (0) 2630 4012 E-mail: H7174-FB5@accor.com Web : www.hotelmusebangkok.com

Mr. P. O. Dofenfalck 126/2, 2nd floor, Park Avenue Soi 12 Ekamai Road, Sukhumvit Soi 63 Bangkok 10110 Tel: +66 (0) 2382 3191-4 Fax: +66 (0) 2382 3190 E-mail: etonasia@loxinfo.co.th

Mr. John Andersson 102/14 Fantasia Villa 2 Soi Bearing, Sukhumvit soi 107, North Samrong, Muang Samutprakarn E-mail: john.andersson@nsn.com

Mr. Christoffer Berg 20th floor, One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7228 Fax: +66 (0) 2263 7260 E-mail: Christoffer.berg@foreign.ministry.se Mr. Hakan Carlsson 414/559 Jomtien Complex Moo 12, Thappraya Road, Nongprue, Banglamung Chonburi 20150 Tel: +66 81-9178160 E-mail: hakancarlssonthai@gmail.com

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Mr. Goran Ehren 52/153 Tower Park (33B) Sukhumvit Soi 3, Klongtoey, Wattana, Bangkok 10110 Tel: +66 (0) 2655 1339 Fax: +66 (0) 2655 1339 E-mail: goranehren@yahoo.com

Mr. Bjorn Ferm 2001 River Place, 8 Sukhumvit soi 41, Bangkok 10110 Tel: +66 (85) 063 3621 Fax: +44 845 280 1519 E-mail: bjorn@inkjetasia.com


TSCC MEMBERS: INDIVIDUAL MEMBERS

Mr. Christer Fransson NishaVille Residence 2104 333 Moo 7, Baan Huay Yang, Tub Sakae, Prachuap khiri khan 77130 Thailand E-mail: christer@sommarvik.se Mr. Leo Gillholm Sukhumvit Park, 27/89 Sukhumvit Soi 10 Bangkok 10110 Tel: +66 (0) 89 489 75 10 E-mail: leo.gillholm@gmail.com Mr. Par Gustavsson VSL Academy 112/9 Pathum Thani Sai Nai Rd. Moo 2 Bang Khayaeng Sub-district Mueang Pathum Thani District Pathum Thani 12000 Thailand Mobile: + 66 (0) 81 924 8513 Fax : 02 975 27 43 E-mail: pelle.gustavsson@vsl.com Web : www.vsl.com Mr. Magnus Gyllo PO Box 232 59/128 Moo Baan Crystal View Soi 116, Petchakasem Rd, Hua Hin 77110 Tel: +66 84 424 4135 E-mail: magnus_gyllo@yahoo.com

Mr. Mats Holjo Denenchoufu 3-30-8, Ota-ku, Tokyo 145-0071 Japan Tel: +81 3 5778 0781 Fax: +81 3 5431 3573 E-mail: mats.holijo@powerlite.jp Web: www.powerlite600.com

Mr. Christer Holmvall Gardengrove Suites Boutigue Serviced Residence Unit 5H , 51 Sukhumvit Soi 16, Bangkok 10110, Thailand Tel: +66 (0)85 404 1683 E-mail: holmvallc@gmail.com Web: www.npscorp.com

: Mr. Conny Klarqvist Nordic Plastic (Thailand) Co., Ltd. Estern Seaboard Industrial Estate 64/69 Moo 4. Esie 9. T.Pluakdeang Rayong 21140 Thailand Tel: +66 (0) 38 955 680-1 Fax: +66 (0) 38 955 682 Web: www.nordicplastic.com

Mr. Victor Hornfeldt 9/40 Moo 1, Haat Sairii, Koh Tao, Koh Phangan, Suratthani 84360 Thailand Tel: +66 87 547 4880 E-mail: victorhornfeldt@gmail.com Mr. Stefan Jonasson 878/142 Moo Baan Narasiri Soi 54 Phatanakarn Bangkok 10250 Mobile: +66 (0) 9934 4784 Fax: +66 (0) 2936 1480 E-mail: Stefan.jonasson@th.flextronics.com

Mr. Bengt Juhlin JL & Associates Natural Place Suites, Suite 65, 38 Soi Ngam Duplee, Rama IV Road, Bangkok 10120 Mobile: +66 (0) 81 827 0441 Tel&Fax: +66 (0) 2679 9630 E-mail: jlandassociates@gmail.com Mr. Bjorn Karlsson 162/1 Sukhumvit Soi 20, Klongtoey, Bangkok 10110 Tel: +66 (0) 2204 1456 E-mail: bjorn.karlsson@wilhelmsen.com

Mr. Hakan Kolmodin P.O. Box 1, Tha Toom Mills Office Srimahapot, Prachinburi 25140 Tel: +66 (0) 37 208 800-40 Fax: +66 (0) 37 208 851 E-mail: kolmodin_h@advanceagro.com

Mr. Patrik Malmstrom The Parkland Srinakarin Bld. C, Fl. 16, 577/721 Moo 5, Samrongnua, Muang Samutprakran, Bangkok 10270 Mobile: +66 (0) 8 5095 5470 E-mail : malmstrom_patrik@yahoo.com Mr. Jorgen Moverare Daydream Corporation Limited 24/110 Moo 9 Ramintra 34, Tharand Bangkhen Bangkok 10230 Tel: +6689 768 0706 E-mail: jorgen@daydreamcorp.com

Mr. Par Hollertz Mobile :+66 (0) 81 831 5537 E-mail: hollertz@ksc.th.com

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TSCC MEMBERS: INDIVIDUAL MEMBERS Mr. Lars-Ake Persson Tegelslagaregatan 3 N 681 31 Kristinehamn Sweden Tel: +66 81 364 4850 E-mail: salesmanager@nishaville.com Web: www.nishaville.com Mr. Christer Nilsson Media Partner Co., Ltd. 211 Soi Prasert-Manukitch 29 Prasert-Manukitch Road, Chorakaebua Ladprao, Bangkok 10230 Tel: +66 (0) 2943 7225 PCT # 1 Fax: +66 (0) 2943 7169 E-mail: christer@mediapartner.asia

Mr. Anders Oltorp 25 Soi Sukhumvit 7, North Klongtoey Kameo Court S-9 Wattana, Bangkok 10110 Tel: 08 4427 7702 E-mail: andersoltorp@gmail.com Mr. Alexander Stenrud Parry Novotel Bangkok on Siam Square Siam Square Soi 6 Bangkok 10330 Tel: +66 2 209 8888 ext 2002 Fax: +66 2 254 9311 E-mail: hm@novotelbkk.com Web: www.novotel.com/asia Mr. Urban Paulsson Mekong Riverview Hotel Mekong Riverside Road Xieng Thong Village PO Box 183 Luang Prabang, Lao P.D.R Tel: +856 71 25 49 10 Fax: +856 71 25 48 90 E-mail: hotel@mekongriverview.com urban.paulsson@gmail.com Web: www.mekongriverview.com

Mr. Joakim Persson 19/23 Soi Sukhumvit 19, Klongtoey-Nua, Wattana, Bangkok 10110 Tel: +66 (0)89 761 6701 Fax: +66 (0)2 256 0102 E-mail: joakimpersson@professorthailand.com

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Mr. Prapat Phupinyokul 30/162 Soi 12, Moo Ban Plathong, Srinakarin Road, Bangplee, Samutprakarn 10540 Tel: +081 818 4118 E-mail: prapat_p@uniqueplastic.com

Mr. Jan Stenholm Bagfactory Co.Ltd Level 29,The offices Central world 999/9 Rama 1 Road Pathumwan,Bangkok 10330 Tel: +66 (0) 22 079 263 E-mail : jan@bkkbagfactory.com Web : www.bkkbagfactory.com

Mr. John Svengren

Mr. Charn Sophonpanich 27th Floor, 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2230 1881 Fax: +66 (0) 2236 8988 E-mail: charn@compuierce.com

Mr. Christopher Stafford The Lofts Yennakart-Apt 305 366/11 Soi Praram 3, Sub Soi 77 Chong Nonsri, Yannawa Bangkok 10120 Tel: +66 (0) 81 763 4199 E-mail: staffordedison@gmail.com

Mr. Christian Stenhammar 59/70 Soi Sukhumvit 26 Sukhumvit Rd, Klongton Klongtoey, Bangkok 10110 THAILAND E-mail: chst99@gmail.com

Mr. Björn Tarras-Wahlberg Strandvägen 7 B 114 56 Stockholm Tel: +66 70 325 0011 E-mail: BTW@worldtaxpayers.org

Mr. Peter Temander 88/8 Moo 8, Boonyanusat Road, Tambon Nong Ngu Leam, Amphoe Muang Nakhon Pathom 73000 Tel: +66 81 822 1340 E-mail: ptermander@gmail.com

Mr. Olof Tranvik The Regent Royal Place One, Apt 2/273 Soi Mahadlek Luang 1 Ratchadamri Road Lumpini, Bangkok 10330 Mobile: +66 (0) 81 8464 033 E-mail: tranvik@gmail.com


TSCC MEMBERS: INDEX

INDEX A Ahmed, RafiqueU...................................................... 60 Albert, Ferenc................................................................60 Alm, Hakan................................................................... 54 Alm, Hakan................................................................... 59 Anaker, Staffan............................................................ 46 Andersen, Carsten B..................................................54 Andersson, John..........................................................60 Andersson, Lars............................................................50 Andersson, Roy.......................................................... 59 Anuchitworawong, Chaiyarit............................ 44 Aphicholthikhul, Pipat.............................................57 Attagowitwong, Wiyada....................................... 55 B Baumgarten, Dr. Ralf............................................... 49 Bekassy, Stefan de.................................................... 53 Berg, Christoffer...........................................................60 Bergman, Fredrik....................................................... 51 Bergqvist, Jonas...........................................................45 Bhicharnchitr, Worachai..........................................47 Bjork, Peter.................................................................... 50 Bluhm, Mikael Leon...................................................49 Boey, Johnny.................................................................51 C Carlsson, Bo....................................................................46 Carlsson, Hakan...........................................................60 Cederwall, Jan...............................................................55 Chapman, Richard......................................................57 Charoenpak, Phaopipat..........................................60 Cholvanich, Viravat....................................................58 Chong, Koray.................................................................44 Christiansen, Marcus............................................... 48 Chuenkamrai, Rojana...............................................46 D Dahlstrom, Erik........................................................... Damgard, Joacim...................................................... Davidsson, Johan Per Simon............................. Dofenfalck, P. O...........................................................

49 45 60 60

E Ehren, Goran..................................................................60 Elisson, Harald ..............................................................45 Ellegaard, Mai................................................................52 Engelberth, Carl......................................................... 58 Eriksen, Pelle..................................................................58 Eriksson, Jan...................................................................46 Eriksson, Jan...................................................................54 F Ferm, Bjorn.................................................................... 60 Fransson, Christer.......................................................61 Fridlund, Bengt.............................................................48 G Gerdsen, Ton J.A..........................................................54 Giebing, Linda C........................................................ 51 Gillholm, Leo..................................................................61 Gross, Alain................................................................... 53 Gupta, Anand.............................................................. 48 Gustavsson, Par.......................................................... 60 Gyllo, Magnus...............................................................61 H Hallin, Eric...................................................................... 56 Hansen, Niels Henrik............................................... 46 Heijstee, Lucien.......................................................... 58 Helander, Jerker (Eric)............................................. 59 Hogane, Janeric K.......................................................58 Holjo, Mats.................................................................... 61 Hollertz, Par.................................................................. 61

Holm, Bengt................................................................. 49 Holm, Eddie.................................................................. 49 Holm, Mats.................................................................... 54 Holmvall, Christer..................................................... 61 Holtsjo, Daniel...............................................................57 Horn, Michel..................................................................51 Hornfeldt, Victor........................................................ 61 Hua, Seah Moon........................................................ 56 Hult, Professor Anders........................................... 53 I Indharameesup, Pitawas...................................... 53 Intara-Apai, Suyada....................................................49 Irandoust, Prof. Said...................................................49 Irandoust, Prof. Said...................................................59 Irvin, Garry.......................................................................51 J Jakobs, Holger..............................................................58 Janssens, Roby..............................................................44 Jirathiyut, Vichai...........................................................57 Johansson, Thomas................................................. 56 Jonasson, Stefan..........................................................61 Jongsiri, Juturong.......................................................56 Juhlin, Bengt..................................................................61 Julin, Tomas....................................................................52 K Kaewchansilp, Dr. Soon..........................................52 Karlsson, Bjorn..............................................................61 Kekuewa, Rusty............................................................46 Kennedy, Robert O....................................................54 Kijkanakorn, Supakorn.............................................48 Klarqvist, Conny...........................................................61 Klingberg, Thomas.....................................................52 Klinger, Ross...................................................................52 Klinpratoom, Wallapa...............................................44 Klose, Martin..................................................................57 Kolmodin, Hakan........................................................61 Kovacs, Jan Miklos......................................................52 Kraus, Duangjai............................................................51 Krusell, Marcus..............................................................53 Kulchai, Lawan..............................................................53 L Lager, Redrik..................................................................46 Landy, Simon.................................................................50 Leloup, Nicolas.............................................................57 Lovell, Dave....................................................................48 Lundin, Patric.................................................................52 Lundquist, Anders......................................................55 M Malmstrom, Patrik......................................................61 Manokitjarunman, Sutti..........................................52 Mercurio, Vincent........................................................51 Michel, Jacques............................................................47 Mitchell, Jintamai........................................................52 Modig, Rolf Johanes..................................................54 Molin, H.E. Klas..............................................................44 Moverare, Jorgen...................................................... 61 Muntzing, Pontus.......................................................55 N Nilsson, Christer...........................................................62 Nylander, Håkan..........................................................50 O Olsson, Mikael Olof....................................................45 Oltorp, Anders..............................................................62

P Palmqvist, Bo.................................................................47 Parry, Alexander Stenrud.......................................62 Patthamadilok, Kornchanok.................................55 Paulsson, Urban...........................................................62 Pedersen, Eric Christian...........................................45 Persson, Joakim...........................................................62 Persson, Lars-Ake........................................................62 Peters, Wolfgang.........................................................45 Petteri, Kostermaa......................................................52 Phatanachinda, Ongarch.......................................50 Phupinyokul, Prapat..................................................62 Piyawannarat, Chaiyot.............................................48 Prachong, Manida......................................................53 Prasertsak, Chanyapat..............................................54 R Radencrantz, Kenneth.............................................56 Rak-Intr, Phuriwat........................................................57 Reinsch, William C......................................................49 Richardson, Bjorn........................................................55 Rindlisbacher, Simon................................................56 Rolfsson, Oscar.............................................................51 Rosborg, Martin...........................................................48 S Sae Hor, Khanittha......................................................45 Sanunsilp, Suraphol...................................................48 Sanunsilp, Suraphol...................................................51 Sawyere, Marcel...........................................................56 Seeto, Reginald............................................................44 Sophonpanich, Charn..............................................62 Spetz, Roger...................................................................54 Sriutta, Pirapol...............................................................53 Stafford, Christopher.................................................62 Stenhammar, Christian............................................62 Stenholm, Jan...............................................................62 Strunk, Dr. Paul.............................................................57 Sukpradit, Suparat......................................................48 Svengren, John............................................................62 Svensson, Krister.........................................................58 Svensson, Petter..........................................................50 T Tan, Taro............................................................................47 Tarras-Wahlberg, Björn............................................62 Temander, Peter...........................................................62 Thananan, Kritikar “Eric”...........................................51 Theravithayangkura, Suraphong.......................58 Tjahjono, Ferry..............................................................51 Tongin, Chawalit..........................................................46 Tranvik, Olof...................................................................62 U Utsahaphan, Porntip.................................................57 V Vatanaromya, Chantana.........................................47 Vimooktanon, Supanit.............................................55 W Widell, Fredrik................................................................55 Wikberg, Jan..................................................................56 Winroth, Johan.............................................................50 Wunjina, Saranlux (Wah)........................................49 Y Yang, Jerry ......................................................................54 Z Zarlimee, Christina Carlsson ...............................55

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THAI SWEDISH CHAMBER OF COMMERCE

Thai-Swedish Chamber of Commerce

Thai-Swedish Chamber of Commerce Thai Swedish Chamber of Commerce The Chamber conducts an essential role in the Thai Swedish business and through our membership of the Joint Foreign Chambers of Commerce in Thailand we identifies businessmen’s problems and opportunities and seeking support in Thai Government policies to address these issues. This includes interaction with for example the Board of Trade, Thai Customs Department, Immigration and Revenue Departments, Board of Investments etc. We also have access to top officials in the Thai administration including the Prime Minister. Through an active Chamber Events Committee, we secure interesting guest speakers from the top of Thai administration and political life. Also foreign guest speakers give our members a constant update on current issues, local as well as global. Through the Chamber members and network you will get access to information, recourses and support in key business areas for your benefit. Support which otherwise can be difficult to access. As a Chamber member you will receive future editions of the ‘Property Guide’ free of charge. The Thai Sweden Review is a combined

twice yearly Magazine and Yearbook Directory distributed free to all members featuring interesting articles about business, trade and life style in both Sweden and Thailand. The Membership Directory provides details of all members and other useful information. The Chamber website www.swecham.com is an interactive web site where you read the latest news about Chamber activities and find other useful information. The many useful links provide intelligence within business and trade. We have also a monthly E-News letter sent out to all members.

can also take direct contact with representatives of the Thai Government on different levels, sometimes as high as Ministry level and even the Prime Minister directly.

Objectives for TSCC

Assisting members We assist our members in various ways, mainly giving initial advice, referring to experts in different areas and recommend ‘ways forward’. If necessary we can also organize projects to help in special areas that require more substantial advice.

TSCC is a membership organization Therefore everything we do must be based on this. To understand what the members need and want is crucial. Any Chamber Strategy is based on improving the benefits of the members. Lobbying We have many opportunities for lobbying on behalf our members, the most important through the Joint Foreign Chambers of Commerce in Thailand. But sometimes we

Join us – Apply now! Sign up for Membership in TSCC now online at www.swecham.com and click ‘Join us’. Submit the form and we will contact you. If you prefer to apply by sending us a fax contact secretary@swecham.com for a fax form. You are of course also welcome to contact us over the phone or drop by at our office at Phayathai BTS station in downtown Bangkok. Thai-Swedish Chamber of Commerce 34 C.P. Tower 3, 9th Floor Building A Phayathai Road Ratchathewi Bangkok 10400 Tel +66 (0) 2354 5229-31, Fax +66 (0) 2354 5232 Contact@swecham.com www.swecham.com

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www.swecham.com

TSCC are also Partners in EABC The European Asean Business Center in Bangkok Thailand. EABC is a physical center aimed at facilitating market access for European business in Thailand, to promote Thailand and ASEAN as a high potential trade and investment market for European businesses.

Networking We offer various opportunities for networking several times per month. Sometimes they are organized together with the other Nordic Chambers. The main networking events are: • Breakfast Meetings where we invite interesting speakers. • Huntsman Pub monthly networking, we normally have a sponsor who will cater for the first rounds of beverages • Nordic Chambers Networking, can take place in many forms often sponsored • Young Professionals, this is a Nordic Event where we target young people such as entrepreneurs, trainees, students or other young people coming to Bangkok and Thailand Sincerely Yours Peter Bjork Executive Director Thai-Swedish Chamber of Commerce


MEMBERS VALUE PROPOSITIONS

TSCC Members Value Propositions Annual fees: • Premium 24 000 THB • Corporate 12 000 THB • Individual 5000 THB • Property Club 2000 THB • Students 1000 THB • Registration fee for first time applicants 1000 THB (except for Students) All categories will get: • Invitations to seminars, networking events and other functions • An authority voice to the highest level of Thai and Swedish Governments • Membership and influence in Joint Foreign Chambers of Commerce in Thailand (JFCCT) • Membership and influence in European Asean Business Center (EABC) • Legal News Letter and other selected information on a regular basis • Thai Sweden Review Magazine twice yearly (TSR) • Monthly News Letter, access to our interactive website • Welcome package, orientation- and introduction at events

• Offer to buy fast track to Immigration at Bangkok International Airport • Fast track for Business Visa at the Swedish Embassy (to be launched within short) • 2 seats at VIP table at events (on a first come first served basis) • Bringing 2 guests to networking events free (not including costs for lunch, dinners etc) • Offer to promote Products to members in TSR and on the website Corporate Members will also get: • 2 Representatives in TSR and on our website • Offer to buy fast track to Immigration at Bangkok International Airport • Fast track for Business Visa at the Swedish Embassy (to be launched within short) • 3 TSR, 3 email invitations to all events • Bringing 1 guest to networking events free (not including costs for lunch, dinners) • Offer to promote Products to members in TSR and on the website

Thai-Swedish Chamber of Commerce

Individual Members will also get: • 1 Representatives in TSR and on our website • 1 TSR, 1 email invitation to all events • Orientation seminar about doing Business in Thailand, culture bridging and more Property Club Members will also get: • 1 Representatives in TSR and on our website • 1 TSR, 1 email invitation to all events • Special service directed towards Property owners with initial advice and invitation to seminars on topics related to owning Property in Thailand and ‘Long stay’. • Offer of a special package with health care, insurance, tax advice, banking, legal advice and more Student Members will also get: • 1 Representatives in TSR and on our website • 1 TSR, 1 email invitation to all events • Invitation to Nordic Young Professionals events, alumni events and more

Premium Members will also get: • 3 Representatives in TSR and on our website • Interview in TSR, 2-3 pages • 5 TSR, 5 email invitations to all events • Logo and company profile prominently featured in TSR and our website

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When it’s time to do business, we’re exceptionally open.

Every business has a different story and a different goal. We understand that. Over many years in this market of unique opportunities, we’ve developed the local knowledge, resources and connections needed to turn ambitions into reality. That’s why we’re one of the most well-established northern European banks in the region. For corporates, financial institutions and private banking clients, we’re ready to listen and cater to your needs – in Beijing, Shanghai, Hong Kong, Singapore and New Delhi. Welcome to contact us at Tel: +65 63 57 08 95 singapore@sebprivatebanking.com.sg www.sebgroup.com/privatebanking


ThaiSwedenReview - May 2013