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www.swecham.com

Magazine for Thai-Swedish Chamber of Commerce

FIRST GRIPEN JETFIGHTERS DELIVERED


CONTENTS FOREWORD 6

Foreword by the President Message by Mr. Kenneth Radencrantz

INTERVIEWS

The New Captain Thai Air Force Pilots in Swedish Jets A Heart for Hockey Maxxi Online Building Materials The Soso Brothers Promoting Environmental Sustainability in Asia Local Approach in Global Business From Little Lund to Big Town Bangkok European ASEAN Business Centre

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TSCC Directory 42 Chamber Location Map / Embassies and Consulates 43 Board of Governors 44 Honorary Members / Premium Members 48 Corporate Members 60 Individual Members 63 Alphabetic Index on All Members ABOUT TSCC

65 66 67 68

Join the Thai-Swedish Chamber of Commerce Membership Categories Membership Application Membership Profile

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Cover

Thai Air Force Pilots in Swedish Jets (Photo by Soffi Chanjira Larsen)

Publisher Scandinavian Publishing Company Limited. 4/41-2 Ramintra Soi 14, Ladprao, Bangkok 10230, Thailand Tel: +66 (0) 2943 7166 Fax: +66 (0) 2943 7169 E-mail: gregers@scandmedia.com Thai Swedish Chamber of Commerce

34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 - Fax: +66 (0) 2354 5232 Email: contact@swecham.com

Editorial Committee Hükan Alm, Christer Nilsson, Peter Bjork - tsr@swecham.com Managing Editor Gregers Møller, gregers@scandmedia.com Advertising Finn Balslev, finn@scandmedia.com Graphic Design Supphathada Numamnuay, supphathada@scandmedia.com Printing Advanced Printing Service Co., Ltd., Bangkok


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Foreword

Welcome to the

Thai-Sweden Review Message by Kenneth Radencrantz President Thai-Swedish Chamber of Commerce

Dear Members, As you probably know, twelve Gripen fighter planes have been sold to Thailand. As a consequence of this purchase Thailand and Sweden have agreed to form a “Thai-Swedish Industrial Cooperation Working Group”. I am a member of the Thai Group, though I am a Swedish citizen! It is, indeed a pleasure and an honor to be a part of the Thai Group, which consists of representatives from Ministries of Industry, Energy, Commerce, Foreign Affairs, Tourism and Sport but also representatives from BOI, Thai Aviation Industry and, of course, Royal Thai Air Force. The Group is chaired by Air Marshal Permkiat Lavanamal, Deputy Chief of Staff, RTAF. During two days in early May we met with our Swedish counterparts at Rosenbad, Prime Minister’s Office, in Stockholm. It was very cold, even snowing, in Stockholm but we had some warm, friendly and fruitful discussions, which may materialize into projects in the future. We talked about Renewable Energy and New Technologies, Aircraft Maintenance, Food Safety and Urban Planning. We also paid a visit to Hammarby Sjöstad, an example of future urban planning. I am quite sure that these talks will lead to future business for Swedish companies. Apart from the talks, I pushed for extended leasehold and simplified long-stay visa for Swedish property owners! As the summer now is approaching, I wish all our members to have a pleasant time in Thailand, Sweden or elsewhere. Hopefully all of you can get a break and charge your batteries for the challenges we have ahead of us. I am looking forward to see you all again soon and continue to work together in the Thai Swedish Chamber of Commerce.

Kenneth Radencrantz, President TSCC

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The New Captain

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TSCC - Thai Swedish Chamber of Commerce

The New Captain Peter Björk is the new Executive Director at the Thai Swedish Chamber of Commerce. He has a long track record in Change Management and since the board found the need for change, Peter’s qualifications were embraced by the Chamber.

P

eter has lived in Thailand for twelve years now. He graduated in Change Management and with handson experience from his own consultancy business, everything seems to be in place for a new beginning at Swecham. ”I was in the army for eight years in Sweden. They were the best years of my life. I learned to deal with any person or any situation. That I brought with me all the way. If there is a disappointed member or a leadership problem I am not afraid to address this matter. Problems are to be solved, not to be hidden,” says Peter Björk. The new Director is quite satisfied with the fundamentals in the Chamber, which he has known from the other side of the table for more than seven years now.

”We need to think about value for our members. We are a member organisation, the board or the office here must never be parted from the members. Are the members willing to pay for what we offer? Things are changing and we need to be in touch with the wish of our members,” Peter Björk says.

Identifying new members

The Chamber is identifying new groups to recruit new members. One group is the Swedish home owners, which is a group of a considerable size, maybe around 20.000, according to Björk. Another group is the Young Professionals consisting of entrepreneurs and students. Thai professionals with an interest in Sweden are also in focus.

By Steen Poulin Nielsen

Swedish 2nd home owners in Thailand could be a new member category.

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The New Captain

Young professionals could also be a new member category. ”We want to expand the membership base. We are not a social club as such. There should be a certain amount of commerce, but house owners can also have an interest in finance and law,” the Director says. The Chamber is working together with the rest of the Nordic Chambers on different subjects. One of them is the Nordic Young Professionals networking. But the new Director would like to do more together with the Nordic Chambers. “We have together with the other Nordic Chambers started the Nordic Young Professionals. So far it is just networking, but we need to do more to find them, talk to them and to identify their needs.” ”We are going to launch a membership campaign this year. We already allocated money for the campaign but have not decided the details,” Björk says.

Troubled Economy

The Chamber has been losing money two years in a row now.

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”Last year we lost a lot of money, but now we have reduced the costs and our budget for this year leaves the Chamber with a little plus. I have a contract with the Chamber which allows me to take care of my business too. It means lower cost for the Chamber so it is a win-win situation,” Peter says. The Chamber still has money in the bank and if we can keep the new budget, the Chamber will have stopped the bleeding. Top priority will define the offers to the members.

Issues to address

”All organizations have internal political issues which cannot be eliminated because any organisation consists of individuals with different agendas. But we need to keep politics on a manageable level. One of the important ways to do so is to be very transparent and communicative. If people cannot see what is going on, rumours will occur,” Peter says.

”We need to think about value for our members. We are a member organisation, the board or the office here must never be parted from the members. Are the members willing to pay for what we offer?“


Thai Air Force Pilots in Swedish Jets

Thai Air Force Pilots in

Swedish Jets

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When the Royal Thai Air Force signed the agreement for its new Gripen multirole fighter aircraft in 2008, they signed up for something far more than just a replacement for the RTAF’s outgoing F-5 aircraft. They signed for a complete air defence package. By Steen Poulin Nielsen Photos by Soffi Chanchira Larsen

T

he first batch of the total 12 Gripen 39 C/D fighters arrived Tuesday February 22 in Thailand after leaving Linköping February 18. The flight had technical stops in six countries on the way. When the planes arrived Thailand they flew to be stationed at the Wing 7 air force base in Surat Thani. The second batch of Gripen fighters and other defence equipment is scheduled to arrive 2012 and 2013. A Saab 340 Airborne Early Warning aircraft and a Saab 340 transport aircraft, which the air force bought together with the jets, are also based at the Wing 7 air force base. Together with an integrated command & control system and a tactical information data-link solution, the Thai-Swedish deal is a complete defence system. The Gripen aircraft will replace the ageing F-5 jets. The F-5 aircraft will be completely phased out by the end of this year. The whole Thai press corps was

invited and was in military style freighted to Surat Thani, by a Hercules aircraft, along with VIP’s from the Air Force. The ceremony was opened by Air Chief Marshal Itthaporn Subhawong’s arrival on the runway at Wing 7 Tuesday afternoon. The Air Chief Marshal flew himself a 30 year old F-5 fighter from the air force base in Ubon Ratchathani to preside over the welcoming ceremony in Surat Thani. ACM Itthaporn Subhawong is convinced the jet fighters would bring modern and significant changes to the air force, according to Bangkok Post . With the new fighters, the air force would be transformed to a networkoriented system, he said. ‘’The Gripen is like a new type of computer with all the modern stuff. Most importantly, the supplier has agreed to transfer all the technology to us,’’ ACM Itthaporn said to Bangkok Post, adding that software for the fighters could be constantly updated, which was another benefit.


TSCC - Thai Swedish Chamber of Commerce

The Gripen was developed in the 1980’s by SAAB and in 1987 the first machine was in the air. Gripen 39 C/D is equipped with a Volvo Flygmotor RM12 engine. The weaponry includes a 27mm. Mauser BK27 gun, air-to-air and air-to-surface missiles and laser guided bombs. While RTAF is waiting for the next six planes coming, they will be upgrading their skills and are trained by the Swedish fighter pilots and other support staff who have moved to Thailand for the next two years. The Thai jet fighter pilots have already been in Sweden for nine months to be trained, but RTAF must add additional two years more to be fully trained to manage the Gripen 39 C/D.

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A Heart for Hockey

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A Heart for Hockey Born in Thailand and growing in Sweden, Likit NeimwanAnderson is now back in Thailand as the trainer/coach for the National Ice Hockey Team. He is also setting up his own business distributing Reebok Hockey equipment, and a Hockey magazine is among his new ideas to expand this sport in Asia. By Steen Poulin Nielsen

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ikit Neimwan-Andersson was born in Thailand. His family moved and resided in Sweden when he was six years old. By the time he was seven and got introduced to the sport of Ice Hockey, he instantly loved the sport and proved to be talented at it. Fast forward, 32 years later, Likit has been playing as a professional in both Europe and the North American regions for more than twelve years. Last year, he decided to move back to his hometown, Bangkok. He was asked by the Ice Hockey Association of Thailand (IHAT) to be the Player/Coach for the National Team of Thailand, and to help assist in the development of Ice Hokey in Thailand. ”I became very happy, excited and also a bit surprised to see my own countrymen playing really good Ice Hockey,” Likit says.

In business

Likit is turning 38 years old and knows that his career as a professional player will not last forever. His passion for the sport is still burning as he expands his involvement in ice hockey. ”About a year ago, I sent a letter to Reebok Hockey that I was interested to promote the brand in Asia. They liked my ideas and appointed me as the distributor for Reebok Hockey in Thailand, Malaysia, Singapore, Philippines and Hong Kong,” Likit says. According to Likit the potential market in SE Asia for hockey equipment is difficult to estimate. But he sees a great potential as the market is definitely growing. ”This year, there are two more new ice rinks coming up in Bangkok making it seven in total. It is growing fast,” Anderson says and continues:

”Skating and ice hockey are growing. Reebok Hockey also provides for figure skating, roller skating, and roller hockey. But now I am focusing on ice hockey to help expand the sport.”

Change in the business plan

”Initially I started with a plan just to work alone on this project but now I am looking for investors interested in helping me promote ice hockey all over Asia and not just the countries where I am distributing,” he says. The marketing platform right now is the social media but soon various hockey magazines will be added. Anderson is planning to reach out to the retailers carrying sports equipment but will address the hockey teams as well. Direct selling is also being considered. ”The investors should go for the whole package, both to market the hockey products as a business and to help develop the sport by setting up hockey schools.” “I create and arrange hockey schools in Bangkok but will expand the service to other Asian countries. The Philippines just saw its first hockey league, the Asian Pacific Hockey League, the sport is growing all over the region”, says Likit - who was named “Play Hockey Ambassador for the Leauge”.

Future plans for the National Team Andersson is confident about that Thailand has a bright future in Asian ice hockey. The team got a Silver at the 2011 Asian Winter Games and a new group of talents are knocking the door at the National Team. ”My goal for the team is to qualify to the World Championship in the C-group. No other tropical country has ever qualified for this”, Likit says.


A Heart for Hockey

Project making

Anderson tells that although the sport is growing and is doing fine in SE Asia, there is a lot of work to do to get the potential sponsors awareness. �It is not easy to find sponsors for ice hockey in Thailand. The sport is not well known and it seems that many investors are looking for more popular sports in Thailand,� Anderson says. In the long run he is sure that the sponsors will see the potential in ice hockey. Likit thinks that it might take some time but is sure it will happen. He is creating a new Ice Hockey League in Thailand called Thai Premier Hockey League (TPHL) which will to begin have only Thai hockey players. This league will start with four teams located in Bangkok, and all teams will be divided in A-national team lines, and Junior-national team lines. There will be a third line of development players who will compete for a National team spot. This new league will create a competitive new ice hockey level in Thailand. He hopes the sponsors will see the great value to support one of the most exiting sports in the world to grow in an exotic country like Thailand.

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I became very happy, excited and also a bit surprised to see my own countrymen playing really good ice hockey.


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Maxxi Online Building Materials

Maxxi Online Building Materials

Maxxi, Thailand’s first online hardware store, was established by Eric Johansson in Hua Hin. He wants to be the first choice for buyers of building materials in Thailand. By Steen Poulin Nielsen

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TSCC - Thai Swedish Chamber of Commerce

E

ric Johansson was a carpenter and concrete specialist when he arrived in Thailand 19 years ago. He had been working in Australia and was on his way back home, but decided to stay. “I could see so many opportunities here that I just had to stay,” Eric Johansson says. “I started renovating people’s homes while they were in Scandinavia. When they came back, everything was shining, and the business grew quickly.” Today, 19 years later, Eric has about 300 employees in total.

Difficult to source products

Moving into selling hardware and construction materials was triggered by the great difficulties he sometimes had finding basic material for his own business. “When we did find the products, we often bought more than we needed and sold them to other construction companies – suddenly we were a small scale building material reseller,” says Eric. The business idea shaped up, when he found Björn Nylén three years ago who already had experience doing

business in Thailand. Nylén joined Maxxi as the General Manager. A third partner in the team, Niclas Torsell, has lived in Thailand for 18 years and speaks Thai. He is Account Executive in charge of key suppliers of the business. Going for the online business meant a lot of website development work, which was outsourced to India and Pakistan. With the website online, Johansson, Nylén and Torsell have been meeting some of the big guys in the industry and telling them about how they can be part of what they want to do over the next two years.

Partnership under the umbrella

Maxxi is to be regarded as an umbrella where different suppliers of building material can be a partner. Maxxi will sort out the deal and set up a contract with each supplier. One of the major points is a price guarantee. Maxxi has to have the lowest prices on the market. The first huge project for Maxxi was one with several hundreds of houses. Maxxi is selling materials and other companies are doing the work. “It is much easier to sell the cement

and make a few baht per bag than to make sure that the cement is being put on the wall,” says Eric Johansson. Maxxi was an immediate success. “The first two months we sold more than expected, because our prices are so low. A customer can save a double digit percentage on a septic tank buying from us. Price is very important,” he says. Maxxi wants to be a partner instead of a supplier. According to Björn Nylén it is not uncommon in Thailand that the builder will make as much money on a short term basis by advising the owner than he will make on the construction. If for example you are going to build your own house and do not know how big your septic tank should be, you will ask the builder. Often he will sell you the most expensive one, much bigger than needed. You expect him to be the expert and to give you advice, but he is only looking to take as much money as possible from you.

Long term business

Maxxi wants to take care of the customer, give the best advises and look for continued business. They want long term business relations with both suppliers and customers.

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Maxxi Online Building Materials

Another important factor in Thailand is commission. “It is not uncommon that staff make money when dealing on behalf of the company. 99% of the purchasing staff in Thailand ask for commission. This practice means that products are getting too expensive. We cut out all kinds of commission,” Johansson says. Maxxi can do the full service for any builder in Thailand. Their architects can do the drawings, the planning, the workshop, the kitchen and the windows, and the construction company can build the house. The builder can partner up with Maxxi and have full service and he will not have to spend time talking to many people or taking care of numerous invoices. “If you look into the market today the majority of managers in the building industry are aged 50+. They were running successful businesses before the Internet was widely available here and were not aware of the importance of online information. But the new generation of business people know and appreciate what we are doing,” says Johansson. “The market is hungry for information. Today it is very hard even to get a copy of a brochure.” “Here at Maxxi we know more about the product than many of the staff at the suppliers. If you go into HomePro you will find that knowledge of product is rarely available,” says Johansson.

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Maxxi Team

The company has already teamed up with 56 suppliers. They represent the major brands in the business and the buyers knows them well. “If you go to their websites to buy products, you will find that it is almost impossible. We at Maxxi want to be visible on all our partners websites as the online sales channel for their products so customers can start the buying process right there. We want to be at the top of the page,” says Björn Nylén. The two Swedes have no doubt that Maxxi will turn into a big and successful business. They intend to move fast and expand the number of partners, and they are sure that they have both the capacity and the knowledge to grow the business as well as add value to the market.

BuildTech´11

At the BuildTech´11 Building Technology Exposition in May, the main event in ASEAN of its kind, Maxxi had a 225 sqm booth where they had invited their partners to join them. Each supplier were given a 5 sqm space to show their products. At the centre of the booth were two Maxxi staff sitting at the computers showing the audience how easily they can order from the website. “We now have 10.000 business cards in our system and will be in contact with them,” Eric says.

Own two resorts

The challenge to find products in the right quality at the right time and price did not move Eric Johansson into the online business right away. At first he established a workshop doing wall panels, doors, windows, wardrobes, kitchens and even furniture. With about 300 staff he felt the need to capitalize days without work for all of them. “We have two resorts, Pineapple Resort and Garden Hill´s Resort. When you have 300 staff you do not always have work for all of them, sometimes you only got work for 260 people and instead of letting 40 people do nothing we found it a good idea to build these resorts,” he says.


The SoSo Brothers

The SoSo

Brothers

Two young Swedes studying Marketing Major at Bangkok University have set up a clothing business in Bangkok. By Steen Poulin Nielsen Photos by Björn Sidfeldt

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ast September Johan Blom, 27 and Jannis Hoff, 23 decided to go from talk to action and put their many thoughts on paper. Both of them are from Stockholm and have shared a passion for fashion since childhood. The company called SoSo was born. SoSo is an urban-Thai expression meaning a down-to-earth lifestyle, a nonflashy dress code and a modest attitude to life. In opposition to the Hi-So way of living with focus on luxury and money spending. SoSo´s message is more like: ”just be yourself”. ”You need to take a break from the stress of the modern world from time to time,” Johan says. The interview for this article takes place in a meeting room at the Bangkok University. The Swedes tell that the university is very supportive in regards to coaching and marketing. The Swedes are a good reference for the university as they are the proof of the pudding; that you can actually turn your knowledge into a prospective business. Blom and Hoff verbalized the SoSo company through last September and they realized that it will be an ongoing process. When finalizing the initial business plan they decided to get a SoSo product on the market.

But soon they realized, that Thailand is a very interesting market. ”Imported products are highly sought after here. It seems to be less important if the products are coming from Germany or Indonesia. As long as they are imported,” Jannis says. SoSo products are not imported though. Every single product has been manufactured in Thailand and the entrepreneurs are following the product all the way from design to the end-user. ”We worked with a number of factories but now we found just the right one,” Jannis says. Their main concern is quality control. Any mistake regarding sizing, sewing, colour and fabric can damage the reputation of the brand, a reputation that they are working so hard to earn. According to the entrepreneurs, Thai companies have to step up when it comes to quality control if they wish to beat the competition from other countries in the region. But apart from this, the Swedes really like to do business with Thai partners. ”It seems that business here is based on trust and everyone is looking for long term business. We have never been treated badly and whenever a problem occurred it was solved without discussion of costs,” Johan says.

The first SoSo product

Next step for SoSo

The first product from SoSo was a t-shirt. The primary market was initially Sweden and SoSo has a business partner to take care of the marketing and distribution in Sweden of their products.

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After the launch of the t-shirt, which sold out much faster than expected, SoSo offered jeans to the market. The streetwear look is significant, it has a very relaxed fit and with costumized


TSCC - Thai Swedish Chamber of Commerce

SoSo will always have its base in this country. We will build the brand on Thai values and add some patterns and colours from here as well. In Sweden, SoSo is a Swedish brand with a Thai touch while here in Thailand, the market is recognizing us as a Scandinavian brand with a familiar touch and clear values.

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The SoSo Brothers

Egon became the first idea behind a hidden lifestyle with a relaxed and social experiment within the clothing. We wanted people to connect with each other when they see or hear SoSo. One of the main specialties of SoSo Clothing will be big prints which we can be easily seen from far away.

tearing, the SoSo jeans yells ”street”. New products for the Swedish fall season are in the pipeline, but the entrepreneurs are reluctant to say more about it as the competition in the clothing business is severe. Social medias like Facebook and Twitter, and fashion blogs are important marketing instruments. ”If the right blogger gives your product a thumbs-up, you can expect it to sell out with rocket speed. The

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With Sune, we saw it more as a challenge to our customers. We thought that not everyone would understand what it takes to feel the SoSo feeling, so we made a dare with this T-shirt. It’s a challenging and very colorful picture, and it will definitely show when you decide to “Be SoSo”.

power of the bloggers should not be underestimated,” Jannis says.

On the long run

The Swedes are looking to stay in control of SoSo which is why no foreign money is wanted. The students are paying from their own pocket and take time to think, create and take care of the product quality. They want to graduate from Bangkok University and are looking at another two years of studies. Both of them love to live, study and work in

Thailand. ”SoSo will always have its base in this country. We will build the brand on Thai values and add some patterns and colours from here as well. In Sweden, SoSo is a Swedish brand with a Thai touch while here in Thailand, the market is recognizing us as a Scandinavian brand with a familiar touch and clear values.”, Johan says. The entrepreneurs want SoSo to grow into a big company with its own retail stores.


Promoting Environmental Sustainability in Asia

Promoting Environmental Sustainability

in Asia

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TSCC - Thai Swedish Chamber of Commerce

SENSA, the Swedish Environmental Secretariat for Asia, is a unique entity. Sweden has few similar entities elsewhere in the world. By Joakim Persson

S

tarting in 2002, SENSA in Bangkok is now in the last year of its most recent mandate period – which will not be renewed. But all the stakeholders involved, especially those within SENSA and at Sida (Swedish International Development Agency) in Sweden, want to see a continuation of its existence, but in a slightly different, more free-standing format. “We are looking at how SENSA could become its own project and work with more or less the same mandate,” explains Karin Isaksson, an anthropologist and sociologist currently in charge of this knowledge-based entity within Sida. SENSA promotes regional cooperation for an environmentally sustainable development in Southeast Asia by strengthening cooperation between the region and Sweden, and serving as a platform for regional environmental dialogue on such matters as climate change. “From SENSA we do not enter into projects with any individual country; when we find an area where the regional cooperation has an added value we try to support that,” explains Karin Isaksson. SENSA is able to recruit consultants, organize conferences and workshops and function as a think-tank. Milestone achievements of SENSA so far is that it was instrumental in setting up the Adaptation Knowledge

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Promoting Environmental Sustainability in Asia

Platform to strengthen adaptive capacity and facilitate climate change adaptation in Asia. It has also held no less than seven Annual Retreats, the last one in Chiang Mai in 2010 which was themed: ‘Is being regional the answer to tackle the environment in Asia?’. Finally, it functions as a vehicle for SIDA to review its developing support in Asia, providing strategic advice and technical support to its offices in the region and the head office. “All these tasks together, I find is a very interesting scope of work. I meet many fascinating people, all the way from grassroots level up to decisionmakers, and those within the academic world; people with a lot of knowledge

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and the ability to influence policies that have implications for development here.” The wide scope was there from the start, but has changed over time influenced by the general development. “This concerns both sustainable use of natural resources, but also builds capacity within the countries we collaborate with to deal with these issues. We can catalyze something that is needed for a period but the countries must then deal with this on their own; partly knowledge-based, but also financially.” Sustainable development still has second priority to economic growth in the world, but there are principles that Sweden must work at.

There is not really any time for afterthought, and the politicians and the industry leaders leading the development are hunted by a growing middle class, – as there are still many poor people – who have larger needs. So, it’s a struggle for time actually.” “There are very large and complicated challenges, one must admit. But that also makes things very interesting,” Karin says in an optimistic tone. In hindsight, the results of the climate negotiations on a global level have been bleak, so it is perhaps better to focus on grassroots initiatives in combination with regional efforts.


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Local Approach in Global Business

Local Approach in Global Business

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TSCC - Thai Swedish Chamber of Commerce

With Electrolux Dynamica, Electrolux is urging consumers to change their cleaning behavior by using a vacuum cleaner instead of a broom with hopes that an affordable new innovation will replace the usage of brooms. By Steen Poulin Nielsen

S

utti Manokitjarunman is the General Manager of Electrolux Thailand, a position he was appointed two years ago. “I am Thai and got my education all the way from primary school to Masters degree in Thailand. Fortunately I got my Bachelors degree with Magna cum Laude honors from Assumptions University, and Masters degree from Chulalongkorn University in a joint program of the Northwestern University’s Kellogg School of Management with the University of Pennsylania’s Wharton School”, Manokitjarunman says. Manokitjarunman worked some years in the US managing 12 countries in Asia Pacific and according to him that is exactly what Electrolux is looking for; a professional with a global perspective who can manage the market opportunities in the context of global business with local relevance, in this case Thailand. “We have over a hundred people working at our office in Bangkok while at our factory in Rayong we have over six hundred people. We are hiring more people at our factory this year. At the office we try to enhance productivity”, Manokitjarunman says.

Thai Swedish work culture fits

“The way I see it, Swedish and Thai cultures are very similar, especially the way we respect people, honour the differences and are customer oriented. Everything we do is to serve the best for the customers by going that extra

mile. Both working cultures are a bit non-confrontational, not so direct. In that sense we are very close. Maybe that is why Thailand is so popular for Swedish tourists”, Sutti Manokitjarunman says. “There are a lot of European residents here in Thailand and they are very loyal to our brand,” he adds. “The core values at Electrolux are expressed through the slogan: ´Thinking of You´,” Manokitjarunman explains and adds: “We always think about how we can enhance the lives of our consumers and search for ways to make their lives easier and more enjoyable. That’s the way we find new opportunities to create new products and services”. The Managing Director describes Electrolux as a global brand with European heritage and tells that the brand is one of the best known European brands in Thailand. It is a top-of-mind brand when consumers are asked in quick polls. Electrolux has been a Thai marketeer for 30 years and is known for high quality and durable products with high standard services. Convenience is a key word at Electrolux, both when designing the product and when offering the products to the market. We introduce a function in our washing machines called “Time Manager”. Basically the busy modern lifestyle allows consumers less time in their homes to take care of cleaning. Therefore time management is essential. If you just have a little laundry you can wash in only 30 minutes with our “Time Manager” function, Sutti Manokitjarunman says.

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Local Approach in Global Business

The core values at Electrolux are expressed through the slogan: ´Thinking of You´

Home Inspirations Centre

The Electrolux Home Inspirations Centre is created to provide a new dimension to the market. Sutti Manokitjarunman tells that sometimes consumers do not know how to buy appliances to fit their furniture and vice versa. When building a new home, appliances are not always part of the planning. At Home Inspirations, consumers can see how modern home appliances can be an integrated part of the home design, either as built-in or stand alone, big or small. Electrolux wants to provide convenience for the consumers with all the latest innovations and also free consultancy on furniture, kitchen and design from the experienced staff at the centre. Electrolux Thailand also offers a 24 hours customer call service which works the best when it comes to after sales services, and spare parts too. It is therefore a complete home appliance solution in one place.

Tailored Products

Electrolux is a global company with a long history, but with willingness and the ability to adjust to local market conditions and focus on what is relevant for the local market by interacting with local consumers to find ways to develop products and services. “Our products are developed based on local consumer insights. Recently we launched a product called “Keyhole Hob” which basically is the combination of Western technology and Asian cooking lifestyle. It combines the western and Thai kitchen in one product,” Manokitjarunman says. The Electrolux Keyhole Hob recently won a gold medal award from the Singapore

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Design Awards 2010. “We go to the consumer homes, interview them and observe the way they manage the household, and then find ways to ease their daily lives,” he says. Electrolux Dynamica is another products of ours developed from local market knowledge. In Thailand the broom is used much more in homes than vacuum cleaners but usage of a broom is not that hygienic because of the dust according to Manokitjarunman. “The Dynamica is a vacuum cleaner designed as close as possible to a broom. It is sleek, very lightweight – it can be used on any surface and the price is affordable. The basic model is 2,990 Baht. That is a good example how we learn about our Asian consumers and use the knowledge when we create new products”, he says.

The marketing platform

According to the General Manager the heritage of Electrolux in Thailand is very strong and many of the Thai consumers remember the brand from their childhood and recognize Electrolux as a high quality brand. Electrolux Thailand do both advertising and PR. They have billboards close to the main roads introducing new products, printed ads and TV sponsorship. “We demonstrate how to use our products. In some of the outlets of our major retailers, we have our own promoters. They are knowledgeable and can show how products work and help consumers make their lives a little easier and more enjoyable. It is quite important when we talk about electrical appliances. We need to tell consumers

how our products can add value”, Manokitjarunman explains. “You can say that Electrolux is a premium brand. Compared to some other Asian brands we cannot compete on price, but we compete on quality and durability”, he says.

Thailand in an Electrolux perspective

For Electrolux the core product in Asia is washing machine. The company has a factory in Rayong which is becoming a global export hub. The factory is not just serving Thailand but also Asia Pacific and Europe. We have more and more confidence in the Thai market, the people in the factory and the local talents. “The Thai market is doing very well despite some difficult times during the riots last year, but we experienced strong growth and even exceeded the budget expectations. We did very well.”, Sutti Manokitjarunman says. Electrolux recently entered the market for air-conditioning as the only European brand so far. According to the General Manager, despite premium pricing, Electrolux is already doing well in this market. Last year, Thailand experienced the longest warm period in many years and everyone asked for air cons. “It is also about timing and seasonality. As a marketer, we always have to adapt to changes including the global warming phenomenon. Now we have launched the latest innovation of water heaters and with the unusually cool weather at the moment, we are selling them very well.,” Sutti Manokitjarunman concludes with a smile.


SOME THINGS NEVER CHANGE

THE WORLD HAS CHANGED a bit since we started back in 1937. Over the years, we’ve helped nations increase their readiness in a world that constantly poses new challenges for corporations and civil security authorities alike. And we couldn’t have done it without change.

www.saabgroup.com

So we’ve changed technology. And it’s changed us. There’s really just one thing that remains the same. After more than 70 years, we are still challenging the laws of nature and pushing the boundaries of the possible. Some things never change.


From Little Lund to Big Town Bangkok

From

Little Lund

to

Big Town Bangkok Throughout his life, 32 year old Emanuel Nilsson has gone his own way – against the stream. He calls himself a fighter and, with the choices he has made in life, that appears to be exactly what he is. By Katrine Sigvardt

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E

manuel Nilsson is a happy man. He has found true love and is pursuing a career that he is happy to work on and develop. Computer programming is his passion but he has far from had everything handed to him. In fact, in order to be where he is today, Emanuel chose the unconventional way.

Tricked his way to internet access

His interest in computers really kicked off when the internet was first introduced in the mid nineties. He wanted it so badly, but at the time, surfing the net was a costly affair and it was one he could not afford. However, where there is a will there is a way and Emanuel created his own way to get access to the internet he so desired and wanted to get his hands on: “In Sweden, we have these circles for people with certain interests. I created my own study circle and faked the members names and addresses. That way I got my hands on a brand new top of the line internet modem and payed internet service”, says the young

programmer with a cheeky smile. “I was already into it back then.” With an interest in what is behind the screen and figuring out how it works, the young Emanuel soon became an expert on the subject.

Army boy

The self taught skills he acquired when the world wide web first became all the rage really benefitted him when he did the mandatory military service in Sweden. For the first couple of weeks, Emanuel Nilsson did his time in the army as a military truck driver but when his technical interest and knowledge were discovered, he was transferred to the warfare simulation unit. There, he collected data and services the equipment needed for the other recruits to practice war. Although he does not look very soldier like, Emanuel actually enjoyed his time in the army, and when he was offered a more permanent job, he was very tempted to accept and stay. “Being in the army gave me the discipline I needed. But I didn’t want to be a military man forever, so in the end I


TSCC - Thai Swedish Chamber of Commerce

chose an academic education instead.” That decision led him to university where he completed a bachelor’s degree in Media Technology with emphasis on interactive systems. After finishing his education, Emanuel felt like he needed to explore the world. He was torn between America and Japan, but in the end he felt that Japan and the road less travelled was the more appealing choice and he set off to Asia.

A desire to travel

Emanuel Nilsson studied Japanese at a local university for six months. After that, he wanted more and even though everyone said it could not be done, together with a friend he managed to set up his own company, ELPHAME – a web shop that sells Scandinavian designed baby clothes in Japan. However, Emanuel is well aware that maybe Japan is not the best market for baby accessories at the moment, seeing how there is almost a lack of babies in the country. “We are just waiting for the baby boom,” he says and adds with a chuckle

that he and his partner are more than ready for that to happen. What he was not prepared for, though, was what would happen when he met Thai born Yui who came to Japan to meet up with friends. As luck (or bad luck) would have it, her friends were unavailable and so she met up with Emanuel who showed her around Tokyo. “It was love at first sight,” Emanuel says as he remembers his first encounter with the Thai Environmental Specialist Engineer and he knew it was just meant to be. After that, he quickly made the decision to leave Japan and move to Thailand to be with her there.

I am a fighter. Here, I fight everyday but I like it. I only live once. I don’t live for tomorrow

Life in Thailand

Emanuel has never regretted his move to Thailand, although he sometimes feels that life in Bangkok can be quite difficult. “Sometimes I miss hearing and speaking Swedish,” he says but adds that when he does return to Sweden for vacation it does not feel the same anymore. It has changed somehow and he feels that he has grown apart from

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From Little Lund to Big Town Bangkok

the friends he has there. He does not always mind that, though, and sees it as a part of growing up. According to Emanuel Nilsson, Thailand is now home to him and there is no better feeling than when he comes home after a long day at work and sees the lights in the condo pool. That is when he feels at home the most. Emanuel is however well aware that IKEA is coming to Thailand and that is something he is very excited about: “Yes, I am going to go there every week! I miss the Swedish food and you can get it there,” he says and adds that he is especially excited about the princess cake he knows you can get there. At the moment, Emanuel is a Programmer at Backtobasics Design – a design company that makes websites and branding for established companies

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like facebars www.facebars.com) and Buddhaview Diving (www.buddhaviewdiving.com) as well as international and new company start-ups like Serendipity Resort in Koh Lipe (serendipityresortkohlipe.com)”. He is very happy with his job and imagines that despite the challenges of adapting to the culture and gaining a certain amount of patience with a system that is not as efficient as the Swedish one, Emanuel Nilsson will stay in Thailand for a long time. “Our plan is to buy a house and have a kid,” he says and emphasizes that it is a kid – to begin with anyway – and whether the little family will stay in Thailand or move elsewhere will depend entirely on where they have the best means of supporting the family. Going back to Sweden is far from an obvious

choice but it is not an impossibility either. In fact, if he could combine Sweden with the Asian cultures, Emanuel Nilsson believes that would be a great combination. The challenges the cultural differences impose, however, are something Emanuel appreciates. He feels that they add color to his life and make sure that it never gets boring and monotone. That is why he is so happy that he made the decision to go to Asia after finishing university rather than to the States where he feels that life would be easier but maybe a bit boring too. “I am a fighter. Here, I fight everyday but I like it. I only live once. I don’t live for tomorrow,” he says and adds that the daily struggle in Thailand makes life that much more interesting and to him, that is just the way it should be.


Scania

Scania’s objective is to deliver optimized heavy trucks and buses, engines and services, provide the best total operating economy for our customers, and thereby be the leading company in our industry. The foundation is our core values, our focus on methods and the dedicated people of Scania. Scania’s modular product system, with a limited number of main components, allows a high degree of customization, while keeping down the cost of product development and production as well as parts management. Tailoring each vehicle to specific transport needs gives the customer better overall operating economy.

Scania Siam Co., Ltd. 999/19 M.9 Bangna-Trad Rd., Km.19, T.Bangchalong, A.Bangplee, Samutprakarn 10540 Tel. 02-7699200 Fax. 02-7699204 www.scania.co.th


European ASEAN Business Centre

European ASEAN Business Centre

J

ohn Svengren, the former Executive Director of the Thai-Swedish Chamber of Commerce, is actively engaged in his new job as Director of the new European ASEAN Business Centre (EABC) recently established in Bangkok, Thailand.

Facilitating market access

EABC is a physical centre aimed at facilitating market access for European business in Thailand to promote Thailand as a high potential trade and investment market for European businesses. The Centre is part of a wider strategy of the European Union to support the internationalisation of European SMEs and to enhance market access especially in emerging and fast growing markets like South East Asia.

German led consortium

In response to an EU Call for Proposals, bilateral European Chambers of Commerce based in Thailand have joined forces[1], together with EUROCHAMBRES representing all Chambers of Commerce in Europe and two sectoral organisations DigitalEurope and EURATEX. The German-Thai Chamber has taken the contractual leadership on behalf of this Consortium. Together, they will run EABC and look to establish a fruitful partnership with the relevant Thai business organisations,

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Basic principles

This European Centre will be established on the basis of some fundamental principles. First: complementarity. EABC will develop activities and services which are not yet delivered by existing service providers such as National Chambers of Commerce, Trade Promotion Agencies. Instead, it will focus on those activities that have a clear European value added including IPR, FTA negotiations and likewise. Second: public private partnership. While the European Union is financially supporting the creation of EABC, the ownership of the Centre lies with the European business community - those already based in Thailand and those wishing to enter the market. Third: sustainability. EABC is more then implementing some actions which are co-financed by the European Union. The objective is to create an institution with permanent legal basis.

Voice for EU businesses

A first priority for EABC is to become the voice of European business in Thailand. All existing Members of existing bilateral Chambers will be invited to join EABC against a marginal fee. The Centre will establish a series of advocacy groups to identify those areas where market access and business cooperation can be improved. European companies will be invited to join such groups, depending on their specific interests.

Secondly, the Centre will develop services which facilitate economic cooperation between EU and Thai business such as seminars, flagship events, publications. This will be done in synergy with existing service providers, both in Thailand and in Europe.

The next steps

As a first step, the consortium has identified John Svengren as the Director for EABC. His role will be to run EABC on a daily basis and report to a Steering Committee which includes all Consortium Members. A team of five staff will be established while offices are being organized at the Empire Tower in Sathorn adjacent to the German-Thai Chamber. EABC will seek to obtain legal status under Thai law and a full public launch of EABC will be organized as soon as possible. Annual work plans will be developed by the team and endorsed by the Consortium and the EU Delegation working towards the objectives explained above. A full visual identity, including website and communication tools, will be developed.

Contact

John Svengren can now be reached on director@eabc-thailand.eu


Committed to Sustainable Productivity

Atlas Copco (Thailand) Limited Compressors (Sales/ Rental/ Services) Construction and Mining Equipment (Sales/ Rental/ Services) Industrial Tools & Assembly Systems (Sales/ Services) Address:125 Moo 9 Wellgrow Industrial Estate, Bangwua, Bangpakong, Chachoengsao 24180 Phone: + 66 38 562 900 Fax: + 66 38 562 901 www.atlascopco.com


CHAMBER LOCATION MAP

Chamber Location Map The Thai-Swedish Chamber of Commerce 34 C.P. Tower 3, 9th Floor Building A, Phayathai Road, Ratchathewi, Bangkok 10400, Thailand Tel: +66 (0) 2354 5229-31 Fax: +66 (0) 2354 5232 E-mail: contact@swecham.com

Thai-Swedish Chamber of Commerce

Embassy and Consulates Embassy of Sweden, Bangkok 20th Floor, One Pacific Place, 140 Sukhumvit Road, Bangkok Tel: +66 (0) 2263 7200 Fax: +66 (0) 2263 7260 Email: ambassaden.bangkok @foreign.ministry.se Web: www.swedenabroad.com

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Consulate of Sweden, Pattaya Honorary Consul Dr. Sunya Viravaydia 391/69 Moo 10, Tabphya Road, Pattaya City 20260 Tel: +66 (0) 38 364 485 Fax: +66 (0) 38 364 485 Email: sugarhut@cnet.net.th

Consulate General of Sweden, Phuket Consul General Alf Karlsson Pearl Village Hotel, Nai Yang Beach and National Park, Phuket 83110 Tel: +66 (0) 76 380 000 Fax: +66 (0) 76 380 019 Email: phuket@foreign.ministry.se Web: www.swedenabroad.com/phuket


TSCC -MEMBERS: BOARD OF GOVERNORS

Board of Governors

Thai-Swedish Chamber of Commerce

President Mr. Kenneth Radencrantz Q-Matic Technologies Asia Co.,Ltd.

Vice President & Member Activities Ms.Chantana Vatanaromya Volvo Car (Thailand) Ltd.

Vice President & Treasury Mr. Jan Eriksson Spica Co., Ltd.

Treasury Mr. Vichai Jirathiyut Scania Siam Co., Ltd.

Education Prof. Said Irandoust Asian Institute of Technology

Legal & Government Relations Mr. Worachai Bhicharnchitr Vickery & Worachai Ltd.

Property Mr. Supakorn Kijkanakorn Aleenta Company Limited

Property Mr. Patima Jeerapaet Colliers International Thailand

Property Mr. Stefan de Bekassy Hvidsten Group

Member & Event Mr. Bjorn Richardsson Oakwood Residence Sukhumvit 24 Bangkok

Nordic Coordination Director and General Manager Southeast Asia SAS, Scandinavian Airlines

Taxation Mr. Bjรถrn Tarras-Wahlberg Advisor / Taxation

Media Mr. Hakan Alm Vision House Limited

Executive Director Peter Bjork Thai-Swedish Chamber of Commerce

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TSCC MEMBERS: Honorary Members, Premium Members

Honorary Members Embassy of Sweden 20th Fl., One Pacific Place 140 Sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7200-1 Fax: +66 (0) 2263 7260

Premium Members

ABB LIMITED 161/1 SG Tower, Soi Mahadlekluang 3 Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330 Tel: +66 (0) 2665 1000 Fax: +66 (0) 2665 1030 Web: www.abb.co.th

H.E. Lennart Linner Ambassador

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Alfa Laval (Thailand) Ltd. 222 Krungthep Kreetha Road Huamark, Bangkapi 10240 Bangkok Postal address: P.O. Box 226, Klongchan Post Office 10240 Bangkok Tel: +66 (0) 2379 4660 Fax: +66 (0) 2379 4661-2 E-mail: thailand.info@alfalaval.com Web: www.alfalaval.co.th

Mr. Chaiyot Piyawannarat President & Country Manager

Mr. Koray Chong

Mr. Anand Gupta Country Chief Financial Officer

Mrs. Vongthip Chumpani Advisor

Keywords: ABB, a leader in power and automation technologies, provides utility and industry customers with products, services and solutions ahat makes our customer competitive

Keywords: Alfa Laval manufactures and provides special products and world class technical solutions helping our customers optimize the performance of their processes. Time and time again. Our equipment, systems and services create solutions for heating cooling, separation and fluid handling of oil, chemicals, water, beverages, foodstruffs, starch, etc. We have close co-operation with customers all over the world to help them stay ahead.

Astra Zeneca (Thailand) Ltd. 20th Floor, Phairojkijja Building 400 Bangna-Trad Km.4 Bangna Bangkok 10260 Tel: +66 (0) 2739 7400 Fax: +66 (0) 2739 7499 Email: contact.th@astrazeneca.com

Mr. Reginald Seeto President Keywords: As one of the world’s leading pharmaceutical companies, our business is focused on turning good ideas into innovative, effective medicines that makes a real difference in important areas of healthcare.

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TSCC -MEMBERS: Premium members

Atlas Copco (Thailand) Limited 125 Moo 9 Wellgrow Industrial Estate, Bangna-Trad Road Km.36 Bangwua, Bangpakong, Chachoengsao 24180 Tel: +66 (0) 38 562 919 +66 (0) 38 562 911 Fax: +66 (0) 38 562 901 Email: roby.janssens@th.atlascopco.com Web: www.atlascopco.com

Black Mountain Golf Club Hua Hin 565 Moo 7, Nonghien Road Tambon Hin Lek Fai Hua Hin 77110 Tel: +66 (0) 32 618 666 Fax: +66 (0) 32 618 628 Web: www.bmghuahin.com

Mr. Harald Elisson General Manager Mr. Roby Janssens Regional General Manager

Keywords: Golf cource development Hotel Real estate Cultural activities

Keywords: Atlas Copco (Thailand) Limited operates in three business area, Compressors Technique, Construction and Mining Technique and Industrial Technique.

Bangkok Bank Pcl. 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2231 4333 Fax: +66 (0) 2231 4742

Ms. Wallapa Klipratoom Keywords: Bangkok Bank provides a broad variety of banking products and dervices catering for the specific needs of our customers.

Ericsson (Thailand) Ltd. 20th Fl., Suntowers Building B 123 Vibhavadee Rangsit Rd., Chatuchak Bangkok 10900 Tel: +66 (0) 2299 7000 Fax: +66 (0) 2299 7102

Mr. Joacim Damgard President of Ericsson (Thailand) Ltd. Keywords: Most people communicate through Ericsson’s Mobile Phone Network that is more than 40% of all Mobile Phone Traffic.

Lux Royal (Thailand) Co., Ltd. 523-535 Sukhumvit 71 Road Prakanong Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2391 9532 Fax: +66 (0) 2391 9531

Mr. Hakan Palm Managing Director Keywords: Lux Royal (Thailand) sells household appliances through direct sales from 30 branches all over Thailand. Our routes are from Sweden but today vorwerk & Co. KG from Germany is our major shareholder.

Molnlycke Heath Care (Thailand) 160 Moo 17 Bangplee Industrial Estate Bangna-Trad Km.23, Bangsaothong, Samutprakarn 10540 Tel: +66 (0) 2705 1677 Fax: +66 (0) 2315 1016 Email: prapat.phupinyokul@molnlycke.com Web: www.molnlycke.com

Mr. Wolfgang Peters Director & General Manager

Mr. Attapon Chodchoy Finance & Accounting Director Keywords: Molnlycke Health Care (Thailand) is one of the world’s largest single-use surgical gown and drape & set production facilities, under the brand names of Klinidrape and BARRIER.

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TSCC MEMBERS: Premium Members

Saab International (Thailand) AB 17th Floor, Unite 1705 One Pacific Place Bldg. 140 Sukhumvit Road, Klongtoey, Bangkok 10110 Tel: +66 (0) 2653 2650-2 Fax: +66 (0) 2653 2653 Email: saabthai@loxinfo.co.th

SECO Tools (Thailand) Co., Ltd. 119/46 Moo 8 Bangna-Trad Road (Km 3) Bangna, Bangna, Bangkok 10260 Tel: +66 (0) 2746 7801 ext 101 Fax: +66 (0) 2746 7802 E-mail: rojana.chuenkamrai@secotools.com Web: www.secotools.com

Mr. Peter Temander Vice President Asia/Pacific

Mr. Chawalit Tongin General Manager

Keywords: Saab AB is one of the world’s leading highTechnology companies, with its main operations Focusing on defence, aviation, and space

Skandinaviska Enskilda Banken AB (publ) 50 Raffles Place #36-01, Singapore Land Tower Singapore 048623 Singapore Tel: +65 622 35644 (General) +65 635 70829 (Private Bank) Fax: +65 622 53047 (General) +65 653 24538 (Private Bank) E-mail: singapore@sebprivatebanking.com.sg Web: www.sebgroup.com/privatebanking

Mr. Bo Carlsson General Manager SEB Merchant Banking Singapore

Ms. Rojana Chuenkamrai Administration Manager Scandinavian Airlines System 8th Floor, Glas Haus 1 Sukhumvit 25, Bangkok 10110 Tel: +66 (0) 2645 8200 (Reservations/Ticketing) +66 (0) 2645 8224 (Scandinavian Community Affairs) +66 (0) 2645 8231-4 (Accounting) +66 (0) 2134 2020 (SAS Bangkok Airport) +66 (0) 2137 4731 (Cargo Sales) Fax: +66 (0) 2665 2900 E-mail: sas.th@sas.se Web: www.flysas.com/th

Mr. Niels Henrik Hansen Director and General Manager Southeast Asia Keywords: Scandinavian Airlines is the Northern Europe’s largest airline focusing on services, reliability, and simplicity. We fly six weekly flights from Bangkok to Copenhagen. Three additional flights from Bangkok to Stockholm are operated in winter. Our extensive network provides convenient connections to Scandinavian and European destinations from Copenhagen and Stockholm airports.

Keywords: Customer satisfaction and good co-operation is our mission. Each year we deliver millions of Cutting Tools to the machining industry around the world.

Mr. Ole Hamre General Manager SEB Private Banking Singapor Keywords: Providing a full range of commercial banking activities with emphasis on trade finance, structured finance and treasury services aimed at the needs of Nordic companies and their conuterparts in the Asian region,as well as international offshore private banking services for Nordic individuals.

Tetra Pak (Thailand) Limited 1042 Soi Poonsin (Sukhumvit 66/1) Sukhumvit Road, Bangchak Prakanong, Bangkok 10260 Tel: +66 (0) 2704 3000 Fax: +66 (0) 2704 3010 E-mail: Website:

Mr. Rusty Kekuewa

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TSCC MEMBERS: Premium members

Vickery & Worachai Ltd. 16th Floor, GPF Witthayu Towers A 93/1 Wireless Road,Lumpini Pathumwan, Bangkok 10330 Tel: +66 (0) 2256 6311 +66 (0) 2650 9691 Fax: +66 (0) 2256 6317-8 Email: vwlaw@loxinfo.co.th Web: www.v-w.co.th

Volvo Truck & Bus (Thailand) Co., Ltd. 42/5 Moo 7, Bangna-Trad Highway Km.26 T.Bangsaothong A.Bangsaothong Samutprakarn 10540 Thailand VTBRT Tel: +66 (0) 2707 1747 Fax: +66 (0) 2707 1734 E-mail: christophe.martin.2@volvo.com Web: www.volvotrucks.volvo.co.th TSA Tel: +66 (0) 2707 1721-8 Fax: +66 (0) 2338 1935 E-mail: bo.palmqvist@volvo.com

Mr. Worachai Bhicharnchitr Managing Director / Firm Principal Keywords: Established in 1975. Vickery & Worachai Ltd. is a broad-based commercial and business practice acting primarily for multinational corporations conducting operations in Thailand.

Mr. Christophe Martin Managing Director, VTBT

The firm also advises financial institutions and borrowers on project financing and takes an active role in assisting clients in contract and concession negotiations with Thai government entities. Mr. Bo Palmqvist Managing Director, TSA Volvo Car (Thailand) Ltd. 1527 Sukhumvit 71 Rd. Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9820-3 Fax: +66 (0) 2319 9820 Web: www.volvocars.com

Keywords: Volvo Group companies in Thailand is covered in manufacturing, marketing and sales of Volvo group products & services and it is focused to deliver total transport solutions to the market. VTBT is the marketing and sales company for Volvo Group products and services, incl. Parts, IT and financial service. The company was established in 1990. TSA is a manufacturer of Volvo Group products for Thai domestic as well as export markets. Non group product is also manufactured within the company. The company was established in 1975.

Ms. Chantana Vatanaromya President Keywords: Volvo Car (Thailand) Ltd is a national sales company responsible for the sales and marketing of Volvo Cars in Thailand. VCT is owned by Volvo Car Corporation in Sweden.

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TSCC MEMBERS: corporate Members

Corporate Members Air Berlin PLC & Co. Luftverkehrs KG 17th floor, Vorawat Building, 849 Silom Road, Bangrak, Bangkok 10500, Thailand Tel: +66 (0) 2267 9779 Fax: +66 (0) 2267 1190 E-mail: thailand@airberlin.com Web: www.airberlin.com

ASSAB Steels (Thailand) Ltd. 9/8 Moo4, Soi Theedinthai, Theparak Road, T.Bangpleeyai, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2385 5937, +66 (0) 2757 5017 Fax: +66 (0) 2385 5943, +66 (0) 2385 5936 E-mail: chavalit@assabth.com Web: www.assabth.com

Mr. Stefan Magiera General Manager

Mr. Chavalit Meesamanyont President

Keywords: Daily flights from Thailand to Europe.

Keywords: ASSAB is no. 1 in tool steels and solutions for tiiling excellence with reliable heat treatment and machining services. We also market & distribute Kanthal heating products and refractory materials throughout Thailand.

Aleenta Company Limited 3 Ram-indra 55/8,Ram-indra Road, Taraeng, Bangkhen, Bangkok 10230 Tel: +66 (0) 2508 5300 Fax: +66 (0) 2508 5332 E-mail: supakorn@aleenta.com Web: www.aleenta.com

Asian Institute of Technology P.O.Box 4, Klong Luang Pathumthani-12120 Tel: +66 (0) 2524 6001 Fax: +66 (0) 2524 6004 E-mail: president@ait.asia Web: www.ait.asia

Asia & Overseas Travel Partner Co., Ltd. Glas Haus Building, 11th Floor, 1 Sukhumvit Soi 25, North Klongtuey, Wattana, Bangkok 10110 Tel: +66 (0) 2665 7290 Fax: +66 (0) 2665 7292 E-mail: info@aotravelpartner.com Web: www.aotravelpartner.com

Mr. Martin Rosborg Managing Director Keywords: Travel agency working with Inbound to Thailand from primary the Nordic countries, Domestic sales and in the future even Outbound from Thailand. Have six services single or in package: Accommodation, Golf, Tours around in Thailand, Sightseeing trips, Transportation and Meetings. Asian Tigers Transpo International Ltd. 3388/74-77 Sirinrat Building, 21st floor, Rama 4 Road, Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2687 7888 Fax: +66 (0) 2687 7999 E-mail: info@asiantigers-thailand.com Web: www.asiantigers-thailand.com

Mr. Supakorn Kijkanakorn Managing Director Prof. Said Irandoust President

Mr. Lennart Westberg Sales Manager Keywords: Aleenta Resort and Spa: Small luxury hotels in HuaHin/Pranburi and Phuket/Phang-Nga. Aleenta Villa: Beachfront Villa and Condominium Development for sale in Phang-Nga We also involve in construction and real estate industries. We offer a wide range of architectural and engineering services in design and construction of all types of facilities including interior, exterior, landscaping, etc.

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Keywords: International Organization, Higher Education, Continuing Education, Short Courses and Training, Technology, Engineering, Management, Environment, Development, Human Resource Development, Climate Change, Sustainable Development, Capacity Development

Mr. William C. Reinsch Managing Director

Mr. Erik Dahlstrom Regional Accounts Manager e.dahlstrom@asiantigers-thailand.com Keywords: Thailand’s longest established international move management specialist. Services include international and domestic Household goods moving, comprehensive home search service and extensive orientation packages.


TSCC MEMBERS: Corporate members

B & W Premier Properties 9/92 Moo 9, Suite A1, 2nd Floor, Chalong Parkview, Chalong, Muang, Phuket 83130, Thailand Tel: +66 (0) 76 282 140 Fax: +66 (0) 76 283 164 E-mail: thailand@bwpremierproperties.com Web: www.bwpremierproperties.com

Mr. Mikael Leon Bluhm Executive Director

Ms. Saranlux Wunjina Asst. General Manager Keywords: B & W Premier Properties, a property developer related to the long stay tourism and second home industry. We are specialists in developing, marketing & selling properties on Phuket Island, specializing in premium residential real estate. We offer both whole-and fractional ownership solutions to our customers. B & W additionally offers management & consulting for property projects, all kinds of construction, engineering and architectural design.

BaumgartenBrandt (Asia) Ltd. Sathorn Thani Tower 2, Floor 18, 92/50 North Sathorn Rd. Silom, Bangrak Bangkok 10500 Tel: +66 (0) 2636 8666 Fax: +66 (0) 2636 7626 E-mail: baumgarten@bb-legal.de Web: www.baumgartenbrandt.com

Dr. Ralf Baumgarten Executive Director baumgarten@bb-legal.de

Suyada Intara-Apai Head of Legal Department Suyada@bb-legal.de

Ben Adisti Co., Ltd. Adisti Tour Operation Office (Phaya Thai): 128/183 Phayathai Plaza Building, 17th Floor Phayathai Road, Kwaeng Thung-Phayathai Khet Rajchathewi, Bangkok 10400 Adisti Project & Management Office (Sukhumvit) 10/115, The Trendy Bldg., 9th Floor, Soi Sukhumvit 13, Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2168 7211 Fax: +66 (0) 2168 7212 Mailing Address: P.O. Box 1454, Nana, Bangkok 10112 Tel: +66 (0) 2129 3771-2 Fax: +66 (0) 2129 3775 E-mail: adisti@adisti.com Web: www.adisti.com

Mr. Stig Vagt-Andersen Managing Director

Keywords: BaumgartenBrandt (Asia) Ltd. is a member of an international network of service firms providing legal, tax, accounting and audit services. In Thailand our team of Thai, German and French lawyers, accountants, auditors and staff will use its knowledge and experience to facilitate your Thai investment and its ongoing operations. Mr. Bent Peter Laasholdt Director of Operation

Ms. Ousra Chalitapanukul Director, Admin. & Marketing Keywords: TAT licensed in-bound tour operator. Hotel reservations all over Thailand at preferential rates. Incentive, golf and package tours throughout Thailand on group and FIT basis. Tour programmes and hotels in Vietnam, Cambodia and Laos.

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TSCC MEMBERS: corporate Members

BNH Hospital 9/1 Convent Rd., Silom, Bangkok 10500 Tel: +66 (0) 2686 2700 Fax: +66 (0) 2632 0577-9 E-mail: info@bnh.co.th, bnhcrcenter@bnh.co.th Web: www.BNHhospital.com

CCM Center for Change Management Ltd. Liberty Place, Suit 824, 42 Sukhumvit Road Soi 22, Bangkok 10110 Tel: +66 (0) 897740118 Fax: +66 (0) 22587733 E-mail: info@ccm.co.th , peter@ccm.co.th Web: www.ccm.co.th

Conrad Bangkok All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Thailand Tel: +66 (0) 2690 9999 Fax: +66 (0) 2690 9980 E-mail: info@conradbangkok.com Web: www.ConradHotels.com

Mr. Udo Kim Marketing officer

Mr. Peter Bjork Managing Director

Mr. Manfred Pieper General Manager

Keywords: BNH Hospital has highly qualified medical staff, many of whom have trained overseas, and the International Centre of the hospital offers translation services in Japanese and European languages.

Keywords: We are a group of International expert’s active in Thailand and Southeast Asia originated from Sweden. We are working both in the Business- and University – Academic sector. We offer professional services in the area of Change- and Career Management. Change Management- We support companies and organisations in projects for strategy- and productivity improvement, leader development and more Career Management – We support Professionals and Students, Universities and Companies with Career Management tools benefiting the Individual, the University and the Company

C.I.T. Property Consultants Co., Ltd. 17/F Ploenchit Center, 2 Sukhumvit Road, Klongtoey, Bangkok 10110, Thailand. Tel: +66 (0) 2656 7000 Fax: +66 (0) 2656 7111 E-mail: beena.kalra@colliers.com Web: www.colliers.co.th

Mr. Patima Jeerapaet Managing Director

Mr. Simon Landy Director Keywords: Valuation & Advisory, Tenant Representation, Strategic Consultancy & Planning, Retail Leasing, Residential Sales & Leasing, Research & Consultancy, Property & Facilities Management, Investment Sales, Industrial Sales & Leasing, Corporate Services, Commercial Leasing, Auction, Asset Management.

Centara Grand & Bangkok Convention Centre at Central World 999/99 Rama I Road, Pathumwan, Bangkok 10330 Tel: +66 (0) 2100 1234 Fax: +66 (0) 2100 1235 E-mail: cgcw@chr.co.th Web: www.centarahotelsresorts.com

Mr. Michel Horn General Manager

Mr. Ferry Tjahjono Director of Sales Convention Centre Keywords: Located in CentralWorld, 5-star hotel combined with Bangkok Convention Centre features 505 Rooms, 8 restaurants & bars and Cenvaree Spa. The Convention Centre offers over 10,000 m2 with 21 function rooms

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Mr. Craig Bonnor Director of Business Development Keywords: Deluxe room accommodation, extensive metting and banqueting space, spa and fitness center, 4 restaurants, nightclub, bar and deli. Conrad Hotel is committed to creating a “new attitude” in delivering the finest hospitality. Diakrit (Thailand) Co., Ltd. 253 Asoke 14th. Fl. Sukhumvit 21 Rd. Klongtoey Nua, Wattana, Bangkok 10110 Tel: +66 (0) 2664 0240 Fax: +66 (0) 2664 0241 E-mail: suthida.v@diakrit.com Web: www.diakrit.com

Ms. Suthida V. Managing Director suthida.v@diakrit.com


TSCC MEMBERS: Corporate members

Double Realty Co., Ltd. Master License Partner of ENGEL & VOLKERS Asia Pacific Ltd. 57/1-2 Petchkasem Road, A.Hua Hin Prachuabkirikan 77110 Tel: +66 (0) 23251 3202 Fax: +66 (0) 23251 3201 E-mail: Garry.Irvin@engelvoelkers.com Web: www.engelvoelkers.com/th

Khun Duangjai Kraus

Mr. Garry Irvin

Eka Chemicals (Thailand) Limited 283/61-63 Home Place Office Building 12th Floor Sukhumvit 55 Road Klongtonnue, Wattana Bangkok 10110 Tel: +66 (0) 2712 7293 Fax: +66 (0) 2712 7298 Web: www.akzonobel.com/eka

EQHO Communications Ltd. 2001 Chartered Square Building 152 North Sathorn Road Bangkok 10500 Tel: +66 (0) 2637 8060 Fax: +66 (0) 2637 8422 E-mail: info@eqho.com Web: www.eqho.com

Mr. Suraphol Sanunsilp General Manager

Mr. Tomas Julin Chairman

Mr. Johnny Boey SBU Director Pulp & Paper Chemicals Asia Pacific Keywords: Performance chemicals for the pulp and paper industry.

Ms. Kritikar “Eric� Thananan Keywords: Real Estate

Electrolux Thailand Co., Ltd. 1910 Electrolux Building, New Petchburi Road Huay Kwang, Bangkok 10320 Tel: +66 (0) 2725 9100 Fax: +66 (0) 2725 9202 E-mail: customercare@electrolux.co.th Web: www.electrolux.co.th

Mr. Sutti Manokitjarunman Managing Director & General Manager

Mr. Thomas Klingberg Chief Financial (Officer East Asia) Keywords: Importer and distributor of household electrical appliances. Also manufacturer of washing machines and dryer machines.

Mr. Ross Klinger CEO Keywords: Linguistics and multimedia localization specialists i.e translation of text,software, desktop publishing and voice over recordings. Euro-Center (Thailand) Co., Ltd. 10th Floor, Suite 10 A, Evergreen Place 318 Phayathai Road, Ratchathevi Bangkok 10400 Tel: +66 (0) 2696 3626-27 Fax: +66 (0) 2696 3628 E-mail: bangkok@euro-center.com Web: www.euro-center.com

Ms. Mai Ellegaard General Manager

Mr. Jan Miklos Kovacs Claims Manager Keywords: Providing travel and medical insurance services in the region since 1989 as the Representative of Europeiska Forsakringsaktiebolaget, Sweden, a.o.

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TSCC MEMBERS: corporate Members

Fabrinet Ltd. 5/6 Moo 6, Phaholyothin Rd. Soi Khunpra, Klongnueng, Klongluang, Patumthanee 12120 Tel: +66 (0) 2524 9600 Fax: +66 (0) 2524 9690 E-mail: jintamaim@fabrinet.co.th Web: http://www.fabrinet.com

GlenAsia Group The Trendy Plaza, 1st Floor 10/35, Soi Sukhumvit 13, Klong Toey Nua, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2168 7090-2 Fax: +66 (0) 2168 7093 E-mail: info@glenasia.com Web: www.glenasia.com

Dr. Soon Kaewchansilp Director Mr. Per Olov Ragfelt Executive Director

Hvidsten Group 11 Floor, 208 Wireless Building Wireless Road (Witthayu), Lumpini Pathumwan 10330, Bangkok Tel: +66 2 651 5130 Fax: +66 2 651 5131 E-mail: feedback@hvidsten.com Web: www.hvidsten.com

Mr. Stefan de Bekassy CEO Keywords: Property

Mrs. Jintamai Mitchell Keywords: Providing manufacturing service to the world’s leading OEMs through and unparalleled engineering center of excellence. Finnair Bangkok Office 163 Ocean Insurance Bldg., 18th Fl., Unit F, Surawongse Road, Bangrak, Bangkok 10500 Tel: +66 (0) 2266 3260-5 Fax: +66 (0) 2266 3266 E-mail: finnair.bkk@finnair.com Web: www.finnair.com

Mr. Kostermaa Petteri Sales Director, Thailand and South East Asia Petteri.Kostermaa@finnair.com

Ms. Nantiya Wongrojaree Senior Client Manager nantiya.wongrojaree@finnair.com Keywords: Finnair, The Most Experienced in The Northern Skies is offering one of best daily connections between Thailand and Scandinavia.

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Mr. Radit Thepawan General Manager

IKEA Trading (Thailand) Ltd. 16th Floor, SSP Tower 555 Sukhumvit 63 Road, Klongton Nua Wattana, Bangkok 10110 Tel: +66 (0) 2711 4300 Fax: +66 (0) 2711 4172

Keyword:

GlenAsia Group is a property developer. The company analyses potential acquistition targets and structures, finances, manages and sells mainly residential projects, retiree/holiday homes and resorts.

Hammars Co., Ltd. No.18 Soi Ramkamheng 24 Yag2 (Thavontawat 1), Huamark, Bangkapi, Bangkok 10240 Tel: +66 (0) 2319 9551-3 Fax: +66 (0) 2319 8339 E-mail: hammarscabin@hammars.co.th Web: www.hammars.co.th

Ms. Lawan Kulchai Managing Director

Mr. Pirapol Sriutta General Manager Keywords: Rent and sale cabin office, cabin toilet, cabin storage and sea-containers. We manufacture cabins in very strong creation for renting purpose.

Mr. Alain Gross Managing Director and Material Area Manager Keywords: IKEA Trading Thailand Ltd’s task is to procure IKEA home furnishing products, and secure quality & environment for product of those, at manufactures in Thailand. All products are being exported to IKEA outlets worldwide.


TSCC MEMBERS: Corporate members

Krusell (Thailand) Co., Ltd. 98 Athakravi Bldg 4th Fl., Soi Sukhumvit 26 Sukhumvit Rd., Klongtan, Klongtoey, Bangkok 10600 Thailand Tel: +66 (0) 2260 0222 Fax: +66 (0) 2260 0225 E-mail: marcus@krusell.co.th Web: www.krusell.se

Mandarin Oriental, Bangkok 48 Oriental Avenue Bangkok 10500 Thailand Tel: +66 (0) 2659 9000 Fax: +66 (0) 2659 0000 E-mail: mobkk-businesscenter@mohg.com Web: www.mandarinoriental.com

Munters (Thailand) Co., Ltd. 121/107 RS Tower Bldg., 40th Floor Zone B, Ratchadapisek Road, Dindaeng, Bangkok 10400 Tel: +66 (0) 2642 2670 Fax: +66 (0) 2642 2674

Mr. Hakan Lenjesson Managing Director Mr. Marcus Krusell CEO Keywords: Krusell is a Thai-Swedish company producing leather and artificial cases for exporting around the world. Krusell has been in the leather industry for more than 15 years. Besides cases for consumer electronics, Krusell also produce cases of various styles with its own brand name “Krusell” as well as OEM and customer design. M2M Technology Co., Ltd. Pornpailin Business Point 891 2-4 F., Onnuch Road, Sukhumvit 77, Suanluang, Bangkok 10250 Tel: +66 (0) 2742 5001-2 Fax: +66 (0) 2742 6833 E-mail: info@m2mtechnology.co.th Web: www.m2mtechnology.co.th

Mr. Robert O Kennedy Director of Sales and Marketing Keywords: Mandarin Oriental, Bangkok’s riverside hotel, was established in 1876 and is a city landmark. It has the highest staff ratio of any Bangkok hotel: approximately 3.4 staff members per room. From 1981 to the present day, Mandarin Oriental, Bangkok has been ranked amongst the finest hotels in the world and has received numerous prestigious awards. Modigs Forvaltnings (Asia) Ltd. 1000/58 P.B. Tower 15th Floor Sukhumvit 71 Road, North Klongton Wattana, Bangkok 10110 Tel: +66 (0) 2381 3129 Fax: +66 (0) 2381 2132

Keywords: Munters is the world leader in humidity control, with products and services for water and fire damage restoration and dehumidification, humidification and air-cooling. Nordea Bank Singapore Branch 3 Anson Road #22-01 Springleaf Tower Singapore 079909 Tel: +65 6317 6523 Fax: +65 6327 5418 Email: eric.pedersen@nordea.com Web: www.nordea.se

Mr. Eric Christian Pedersen Head of Private Banking & Funds-Asia Pacific Mr. Rolf Johanes Modig Director Mr. Jan Eriksson President

Mr. Ingemar Andersson Director, Private Banking Mr. Ton J.A. Gerdsen Consultant Mr. Hakan Alm Director Keywords: Wireless Solutions, GPS based Tracking Systems etc.

Keywords: Leasing of office spaces in P.B. Tower

Keywords: Nordea is the largest financial services group in the Nordic Region with approximately EUR 311 billion in total assets. Nordea is a leading asset manager in the Nordic financial management. Nordea has a world leading internet-banking and e-commerce operation with 4.1 million customers.

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TSCC MEMBERS: corporate Members

Nordic Power Asia Ltd. 25th Fl., Times Square Building 246 Sukhumvit Road Betw. Soi 14-14, Klongtoey Bangkok 10110 Tel: +66 (0) 2253 9394-7 Fax: +66 (0) 2253 9398

Oakwood Residence Sukhumvit 24 Bangkok 15 Sukhumvit Soi 24, Sukhumvit Road Klongton, Klongtoey, Bangkok 10110 Tel: +66 (0) 2612 5777 Fax: +66 (0) 2612 5655 E-mail: sales.sukhumvit24@oakwoodasia.com Web: www.oakwood.com

Mr. Jan Cederwall President

Mr. Bjorn Richardson General Manager

Keywords: Nordic Power (Asia) Ltd.provides services to developers, owners and operators in the electronic power industry. Our services cover every phase of power project development, from market analysis to plant operations. Our focus is on renewable energy, especially environmentally friendly hydropower, in emerging markets. Nordic Travel Co., Ltd 130/2 Sukhumvit Road, Soi 20, Bangkok 10110 Tel: +66 (0) 2663 4490 Fax: +66 (0) 2258 9940 Email: info@nordictravelbkk.com Web: www.nordictravelbkk.com

Ms. Kornchanok Patthamadilok Director of Sales Keywords: Modern and fully equipped apartments ranging from studio to two bedroom apartments. Broadband internet connection through wi-fi and LAN. All apartments feature fully appointed and equipped kitchens, washer-dryer machine, 32 inch LCD TV with DVD player, stereo system and interational satellite TV channels. Additional facilities include a roof-top swimming pool, fitness centre, residents’ lounge, business centre and Wildwood Grill restaurant. Laundry and dry cleaning services are also available.

Opera Riserva Ltd. 53/3-4 Sukhumvit Soi 39, Wattana, Bangkok 10110, Thailand Tel: +66 (0) 2258 5601 Fax: +66 (0) 2258 5599 E-mail: contact@operariserva.com Web: http://www.operariserva.com

Mr. Harald Kuhnke Owner

Mr. Bjorn Persson Marketing Manager Keywords: Contemporary Wine Bar with a large selection of wines, international kitchen and nice atmosphere. Business Functions, Private Room, Meeting Room, Catering, Dinner Parties, Gift Baskets. Oriflame Management Asia Ltd. No 1. Oriflame Building, Pattanakarn Rd., Suanluang, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2715 1111 Fax: +66 (0) 2715 1199 E-mail: jidapa.raoruja@oriflame.co.th Web: www.oriflame.com; www.oriflame.co.th

Ms. Christina Carlsson Zarlimee Managing Director Keywords: Destination Management Company/ Incoming Tour Operator. conferences, meetings and incentive arrangements. Hotel reservations all over Asia, Holiday packages in Thailand, Cambodia, Vietnam and Laos.

Mr. Stefan Karlsson Regional Director, Asia

Mr. Pontus Muntzing Regional Financial Controller, Asia Keywords: Oriflame is one of the world’s leading direct selling cosmetics companies, supplying natural Swedish cosmetics to consumers in over 60 countries.

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TSCC MEMBERS: Corporate members

Pacific 2000, International Recruitment Bangkok address: 8th Floor, M. Thai Tower All Seasons Place, 87 Wireless Road, Lumpini, Phathumwan, Bangkok 10330 Siracha address: 6th Fl., Bangkok Bank Building, Pacific Park, 98 Sukhumvit Road, Siracha, Chonburi 20110 Singapore address: 8, Temasek Boulevard #16-03, Suntec Tower Three, Singapore 038988 Tel: +66 (0) 2654 0300 Fax: +66 (0) 2654 299 E-mail: info@pacific2000.com Web: www.pacific2000.com

Pathumwan Princess Hotel 444 MBK Center, Phayathai Road, Wangmai, Pathumwan, Bangkok 10330 Tel: +66 (0) 2216 3700 Fax: +66 (0) 2216 3730 E-mail: ppb@dusit.com Webs: www.pprincess.com

Radi Medical Systems Co., Ltd 154/7 Moo 9, Ao Kung-Ao Por Road, T. Paklok, A. Thalang, Phuket 83110 Tel: +66 (0)76 317 300 Fax: +66 (0)76 317 399 E-mail : jjongsiri@sjm.com Web: www.radi.se

Mr. Supanit Vimooktanon General Manager

Mr. Juturong Jongsiri General Manager Keywords: Production of medical devices. Headquarter in Sweden, Subsidiaries in 12 countries.

Mr. Anders Lundquist President

Ms. Wiyada Attagowitwong Managing Director, Siracha Keywords: Search and Selection of personnel for international companies with regional operations.

Mr. Marcel Sawyere Resident Manager Keywords: The first international hotel in the heart of Bangkok with direct acess to the famous MBK Center and National Stadium sky train terminal.The hotel is geared towards those with an active social life. Quality accommodation, award winning restaurants and dining venues, extensive leisure facilities, Business Center, Multi-lingual staff, Concierge, Limousine Service, Tour & Travel Agent Desk, Corporate Club Lounge, Babysitting and Laundry Service. Q-Matic Technologies Asia Co., Ltd. 1350/272 Thai Rong Tower, Pattanakarn Road, Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 2713 7922 Fax: +66 (0) 2713 7928 E-mail: kenneth@q-maticasia.co.th Web: www.q-maticasia.co.th

Rank P.T. O’Connor’s Co., Ltd. (Wearnes Automotive) 1527 Sukhumvit 71 Road, Suanluang, Bangkok 10250 Tel: +66 (0) 2319 9800 Fax: +66 (0) 2318 9909 E-mail: seahmh@wearnesmotors.com, thomas.j@wearnesmotors.com, intira.t@wearnesmotors.com Web: www.wearnesmotors.com

Mr. Seah Moon Hua Executive Director

Mr. Thomas Johansson Automotive Director Aftersale

Mr. Kenneth Radencrantz CEO Keywords: We market and service Q-Matic Customer flow management system and remote surveillance systems. Major clients within banks, finance, telecom and hospitals.

Keywords: Wearnes Motors belongs to the Wearnes Automotive Group headquartered in Singapor. The group is a wholly-owned subsidiary of Wearnes International (1994) Limited (WIL), which is listed on the Singapore Stock Exchange and is a key player in the trading and dustribution of worldclass products and state-of the-art technological systems in the Asia-Pacific region. Wearnes Motors is going forward in the Thai market with investment in facilities and employees for exclusive Volvo customers in Thailand.

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TSCC MEMBERS: corporate Members

Red Lotus Properties Limited 475 Siripinyo Building, 16th Floor, Si Ayutthaya Road, Thanon Phyathai Sub-district, Rajthevi District, Bangkok, Thailand 10400 Tel: +66 (0) 2201 3355 Fax: +66 (0) 2201 3284 E-mail: contact@red-lotus-properties.com Web: www.red-lotus-properties.com

Roedl & Partner Ltd. 18th Floor, Empire Tower, Suite 1808-1809 195 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Tel: +66 (0) 2670 0670-2 Fax: +66 (0) 2670 0673 E-mail: bangkok@roedlasia.com Web: www.roedl.com

Mr. Metha Angwatanapanich Managing Director

Mr. Martin Klose Director

Keywords: Red Lotus Properties, a subsidiary of publiclytraded Sansiri Public Company, was founded to specialize in developing distinct resort properties meeting the very unique needs of a fast growing number of foreign buyers in Thailand’s major resort markets. We are a multi-cultural team of professionals dedicated to developing high quality, investment-grade properties that suit the needs of informed buyers and investors. Red Lotus Properties’ substantial financial resources and extensive, reliable local expertise positions us to provide sound developments in Thailand’s most desirable resort locations.

Mr. Zoltan Kosa Managing Director

Dr. Paul Strunk Of Counsel paul.strunk@roedlasia.com Keywords: Legal Advice, Tax Advice, Auditing, Accounting, Investment Consultant.

Rembrandt Hotel & Towers Bangkok 19 Sukhumvit soi 18, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110 Tel: +66 (0) 2261 7100 Fax: +66 (0) 2261 7017 E-mail: reservations@rembrandtbkk.com Web: www.rembrandtbkk.com

Samitivej Public Company Limited 133 Sukhumvit 49 Klongtan Nua, Vadhana, Bangkok 10110 Tel: +66 (0) 2711 8000 Fax: +66 (0) 2391 1290 Email: info@samitivej.co.th Web: www.samitivejhospitals.com

Mr. Eric Hallin General Manager

Ms. Porntip Utsahaphan porntip@samitivej.co.th Keywords: Healthcare.

Mr. Simon Rindlisbacher Resident Manager Keywords: Well-established 4 star hotel with 407 rooms & suites in centre of Bangkok with good reputation for its 5 award-winning restaurants and also home of the SAS crew.

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Santa Fe Relocation Services 207 Soi Saeng Uthai, Sukhumvit 50 Road, Kwang Prakanong, Khet Klongtoey, Bangkok 10110 Tel: +66 (0) 2742 9890-2, +66 (0) 2742 9894, +66 (0) 2742 9159-61, +66 (0) 2332 3601-4 ext. 116, Mobile: +66 371 6106 Fax: +66 (0) 2741 4089 E-mail: santafe@santafe.co.th, stephan@santafe.co.th Web: www.santaferelo.com

Keywords: Products/Services * Home Finding * Temporary Accommodation * Orientation Programmes * School Search * Visa and Immigration Services * VIP Airport Pickup * Cross-Cultural Training * Language Training * Tenancy Management * Pet Importation * International Moving * International Moving Scan Global Logistics Co., Ltd. 17E, 163 The Ocean Insurance Building, Surawong Road, Bangrak 10500 Bangkok Thailand Tel: +66 (0) 2238 2501 Fax: +66 (0) 2238 2503 Email: thailand@scangl.com Web: www.scangl.com

Mr. Jimmy Jensen Managing Director Keywords: Simple-Independent-Reliable Scan Global Logistics Group is a joining of two strong and experienced actors, Mahe Freight A/S and ScanAm Transport A/S of Denmark, into a logistics powerhouse with a global network. Scan Global Logistics Group employs more than 800 people world wide and is operating own offices in 15 countries. More information can be found by visiting our website www.scanlogistics.com


TSCC MEMBERS: Corporate members

Scania Siam Co., Ltd. 999/19 Moo 9 Bangna Trad Km.19, T. Bangchalong, A. Bangplee, Samutprakarn 10540 Tel: +66 (0) 2769 9200 Fax: +66 (0) 2769 9204 E-mail: marketing@scania.co.th Web: www.scania.co.th

Sheraton Grande Sukhumvit 250 Sukhumvit Road Bangkok 10110 Tel: +66 (0) 2649 8888 Fax: +66 (0) 2649 8000 Email: grande.sukhumvit@luxurycollection.com Web: www.starwoodhotels.com/bangkok

Mr. Vichai Jirathiyut Managing Director

Mr. Richard Chapman General Manager Keyword: A luxury hotel, located in the heart of the city, provides 10MB High Speed Internet Acess, meeting facilities, International restaurants, the Spa and Fitness Center.

Mr. Phuriwat Rak-Intr General Manager Keywords: Sales of Scania Truck, Bus and Aftersales service back-up for our customers. Securitas Security Services Thailand 1/3 Bangna Thani Building Floor 1B, Soi Bangna Trad 34 Bangna Bangkok 10260 Tel: +66 (0) 2361 3700-4, +66 (0) 89 812 4118 Fax: +66 (0) 2361 3705 E-mail: david.viccars@securitasinc.com Web: www.securitas.com

SKF (Thailand) Ltd. 72/70 Rama III Road, Chongnonsee Yannawa, Bangkok 10120 Tel: +66 (0) 2294 0051 Fax: +66 (0) 2294 6221 Web: www.skf.co.th

Spica Co., Ltd. Pornpailin Business Point, 897 Sukhumvit 77, near Onnuch 17 Suanluang, Bangkok 10250 Tel:: +66 (0) 2742 5200 Fax : +66 (0) 2742 4418 E-mail : jan@spica-siam.com Web: www.spica-siam.com

Mr. Jan Eriksson Managing Director Activities and keywords : Forestry, Lawn & Garden. Products Construction Products. Sri U-Thong Co., Ltd. 12th Fl., S.P.Building, 388 Phaholyothin Road Phayathai, Bangkok 10400 Tel: +66 (0) 2273 0032 Fax: +66 (0) 2273 0517

Mr. Viravat Cholvanich Mr. Pelle Eriksen Managing Director Keywords: All Skf bearings and relate bearing products, maintenance equipment and lubricants, for industrial and automotive applications. Service and maintenance center in Bangkok and Rayong.

Keywords: Sri-U-Thong Co., Ltd. is a long established engineering and construction company with references specialized in power and energy areas.

Mr. David Viccars Managing Director

Mr. Jarouk Jansom Operations Manager Keywords: Provision of manpower security services.

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TSCC MEMBERS: corporate Members

StoreGuard Co., Ltd. 181 Rat-u-thit 200 Phee Road, Patong, Kathu, Phuket 83150 Thailand Tel: +66 (0) 76 292 909 Fax: +66 (0) 76 292 910 Email: robert@mystorageasia.com Web: www.mystorageasia.com

Thaivivat Insurance PCL 71 Thaivivat Insurance Bldg. Dindaeng Rd., Samsen Nai, Phayathai, Bangkok 10400 Tel: +66 (0) 2644 6400 , +66 (0) 2695 0800 Fax: +66 (0) 2248 4575 , +66 (0) 2248 4975 Web: www.thaivivat.co.th

The Golf House (Thailand) Ltd. 207/2 Moo 3 T.Mae Heah, A.Muang Chiang Mai 50100 Tel: +66 (0) 81 883 1205, +66 (0) 89 201 3911 Fax: +66 (0) 53 838 764, +66 (0) 2917 7278 E-mail: info@golfhousethailand.com Web: www.golfhousethailand.com

Mr. Lucien Heijstee CEO Advisor-International Health Insurance Mr. Ulf Thepper Managing Director

Mr. Robert Akerblom General Manage

Mr. Suraphong Theravithayangkura Executive Vice President-Sales Ms. Sukanda Chiaranussati Managing Director Keywords: StoreGuard Co. Ltd Thailand was founded in 2010 and opened its first MY STORAGE Self Storage facility at Jungceylon Shopping Center Patong, Phuket in October the same year. The company aims to specialize in all aspects of the self-storage industry for both private and commercial users. StoreGuard seeks to own and operate self storage facilities that are located in major metropolitan areas along retail and high-traffic corridors

Keywords: Thaivivat Insurance Pcl, established in 1951, is an independent, single entity, with non-life insurance as its core business. Head-office is located in Bangkok and 16 regional offices service customers throughout the Kingdom. The company’s customer base (250,000 policyholders) consists of both individuals and corporate clients. The company offers a complete range of insurance products and services, including Fire, Motor, Marine cargo, Personal Accident, Travel, Health, Burglary and Liability insurances The Cabinet Interior Design Co.,Ltd. 900/88 M.6 Country Villa Sri Nakarin Rd., Nongbon Pravet, Bangkok 10260 Tel: +66 (0) 2322 2202 Fax: +66 (0) 2720 2928 E-mail: info@thecabinet.co.th Web: www.thecabinet.co.th

Ms. Daranee Raktabutr Account Manager Keywords: We construct houses or assist in finding secondhand home in Chiang Mai Region for long-stayers and seniors particularly interested in golf. We also provide property survey services and give assistance with all kind of business matters connected to the governmental sector. Tri-Asia Co., Ltd. 22/1 Boat Lagoon, Moo 2, Thepkasattri Road, T. Koh Kaew A.Muang Phuket 83000 Tel: +66 (0) 76 239 820 Fax: +66 (0) 76 239 828

Mr. Lars Ydmark Managing Director Keywords: A Hotels & Resorts Management Group Mr. Janeric K Hogane Managing Director Keywords: Commercial and residential interior design. Turnkey solutions for offices, retail spaces, exhibitions, restaurants and hotels. Apartment and condominium design. Turnkey for kitchens, living rooms, bedrooms, bathrooms and restoration work. Available in Bangkok and its surrounding areas.

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TSCC MEMBERS: Corporate members

Vision House Limited 19/23 Sukhumvit Soi 19 Road Bangkok 10110 Tel: +66 (0) 2712 1298 Fax: +66 (0) 2256 0102 Email: info@VisionHouse.co.th Web: www.VisionHouse.co.th

Yenit Company Limited Unit 311, IT Complex Moo 4, Tambon Maret Koh Samui, Surat Thani 84310 Thailand Tel: +66 (0) 84 706 3625 Email: info@yenit.com Web: www.yenit.com

Mr. Hakan Alm Managing Director

Mr. Jens Weegar Managing Director

Mr. Jerker (Eric) Helander Chief Technical Officer Keywords: Network and comunication Solutions. We design, implement and maintain your networks, training and competence development, IT, Organization and management Training, Web Site production and maintenance.

Mr. Anders Mauritzon Web Editor Keywords: We are a Koh Samui based web development, PR and design company. We focus on developing professional web sites and to make target market advertising campaigns for small and middle size businesses in Thailand. We also develop our own travelling related web sites, including; http://www. kohsamui.org, that is the most visited web site about the region.

www.swecham.com

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TSCC MEMBERS: individual Members

Individual Members

Mr. Ferenc Albert Ormbergsvagen 10 S 117 67 Stockholm SWEDEN Tel: +46 (0)8 449 41 95, +46 (0)70 587 36 59 Fax: +46 (0)8 449 41 96 E-mail: ferenc@albertconsulting.se Web: www.albertconsulting.se

Mr. Jonny Axelsson DRaj Residences 5A 16 Sukhumvit Road soi 20, Bangkok 10110

Mr. Christoffer Berg 20th floor, One Pacific Place 140 sukhumvit Road, Bangkok 10110 Tel: +66 (0) 2263 7228 Fax: +66 (0) 2263 7260 E-mail: Christoffer.berg@foreign.ministry.se

Mr. P. O. Dofenfalck 126/2, 2nd floor, Park Avenue Soi 12 Ekamai Road, Sukhumvit Soi 63 Bangkok 10110 Tel: +66 (0) 2382 3191-4 Fax: +66 (0) 2382 3190 E-mail: etonasia@loxinfo.co.th

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Mr. Goran Ehren 52/153 Tower Park (33B) Sukhumvit Soi 3, Klongtoey, Wattana, Bangkok 10110 Tel: +66 (0) 2655 1339 Fax: +66 (0) 2655 1339 E-mail: goranehren@yahoo.com

Mr. Bjorn Ferm 2001 River Place, 8 Sukhumvit soi 41, Bangkok 10110 Tel: +66 (85) 063 3621 Fax: +44 845 280 1519 E-mail: bjorn@inkjetasia.com

Mr. Mats Holjo Denenchoufu 3-30-8 Ota-ku, Tokyo 145-0071 Japan Tel: +81 3 5778 0781 Fax: +81 3 5431 3573 E-mail: mats.holijo@powerlite.jp Web: www.powerlite600.com

Mr. Par Hollertz Windsor Tower 26A, 9 Sukhuvmait Road, Soi 20 Bangkok 10110 Mobile :+66 (0) 81 831 5537 Tel: +66 (0) 2261 2836 Fax: +66 (0) 2261 0910 E-mail: hollertz@ksc.th.com

Mr. Victor Hornfeldt 1/395 Supalai Park Tower 3, Floor 28 Soi Phaholyothin 21, Phaholyothin Road, Jutujak, Bangkok 10900 Tel: +66 (0) 86 907 1615 E-mail: victorhornfeldt@gmail.com

Mr. Stefan Jonasson 878/142 Moo Baan Narasiri Soi 54 Phatanakarn Bangkok 10250 Mobile: +66 (0) 9934 4784 Fax: +66 (0) 2936 1480 E-mail: Stefan.jonasson@th.flextronics.com

Mr. Bengt Juhlin JL & Associates Natural Place Suites, Suite 65 38 Soi Ngam Duplee, Rama IV Road, Bangkok 10120 Mobile: +66 (0) 81 827 0441 Tel&Fax: +66 (0) 2679 9630 E-mail: jlandassociates@gmail.com

Mr. Bjorn Karlsson 162/1 Sukhumvit Soi 20, Klongtoey, Bangkok 10110 Tel: +66 (0) 2204 1456 E-mail: bjorn.karlsson@wilhelmsen.com


TSCC MEMBERS: individual members

: Mr. Conny Klarqvist Nordic Plastic (Thailand) Co., Ltd. Estern Seaboard Industrial Estate 64/69 Moo 4. Esie 9. T.Pluakdeang Rayong 21140 Thailand Tel: +66 (0) 38 955 680-1 Fax: +66 (0) 38 955 682 Email: conny@nordicplastic.com Web: www.nordicplastic.com

Mr. Hakan Kolmodin P.O. Box 1, Tha Toom Mills Office Srimahapot, Prachinburi 25140 Tel: +66 (0) 37 208 800-40 Fax: +66 (0) 37 208 851 E-mail: kolmodin_h@advanceagro.com

Mr. Jan O. Kylve VANRAVI Residence A48, 257/39 Moo 7, Huay Yang, Tapsakae, 771 30 Pratchuap Kirikhan Tel: +66 81 949 7705 E-mail: jan@kylve.se

Mr. Patrik Malmstrom The Parkland Srinikarin Bld. C, Fl. 16, 577/721 Moo 5, Samrongnua, Muang Samutprakran, Bangkok 10270 Tel: +66 (0) 8 5095 5470 E-mail : malmstrom_patrik@yahoo.com

Mr. Sven Mauleon OpenmindProjects Thailand Co Ltd 856/9 Moo 15, Tanon Prajark, Amphur Muang, NongKhai Thailand 43000 Tel: + 66 (0) 42 41 35 78 Fax: + 66 (0) 42 41 35 78 E-mail: info@openmindprojects.org Web: www.openmindprojects.org

Mr. Christer Nilsson Media Partner Co., Ltd. 4/41-2 Moo 3 Thanyakarn Village Soi Maiyalap, Ramintra Soi 14 (km.4) Bangkok 10230 Tel: +66 (0) 2943 7225 PCT # 1 Fax: +66 (0) 2943 7169 Email: christer@mediapartner.asia

Mr. Emanuel Nilsson 2345/119 A-space Condo Sukhumvit 77 Suanluang, Bangkok 10250, Thailand Tel: +66 (0) 89 449 0295 E-mail : emanuel.nilsson@gmail.com

Mr. Alexander Stenrud Parry Novotel Bangkok on Siam Square Siam Square Soi 6 Bangkok 10330 Tel: +66 2 209 8888 ext 2002 Fax: +66 2 254 9311 E-mail: hm@novotelbkk.com Web: www.novotel.com/asia

Mr. Robert Rystrom Bangkok Condos & Apartments SBD Trading Co., Ltd. 19/102 Sukhumvit soi 13 Bangkok 10110 Thailand Tel: +66 (0) 2253 2663 Fax: +66 (0) 2253 2663 E-mail: admin@bkkcondos.com Web: www.bkkcondos.com

Mr. Charn Sophonpanich 27th Floor, 333 Silom Road, Bangkok 10500 Tel: +66 (0) 2230 1881 Fax: +66 (0) 2236 8988 E-mail: charn@compuierce.com

Mr. Sven Philip Sorensen Odinshojvej 76 Box 72 DK-3140 Alsgarde, Denmark Tel: +45 4142 0000 Fax: +45 4970 9134

Mr. Christopher Stafford The Lofts Yennakart-Apt 305 366/11 Soi Praram 3, Sub Soi 77 Chong Nonsri, Yannawa Bangkok 10120 Tel: +66 (0) 81 763 4199 E-mail: staffordedison@gmail.com

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TSCC MEMBERS: individual Members

Mr. John Svengren Bangkok

Mr. Jan Stenholm Fiorelli Holding AB Hedasgatan 8 S-41253 Gothenburg Sweden E-mail : jan@bkkbagfactory.com

Mr. Olof Tranvik The Regent Royal Place One, Apt 2/273 Soi Mahadlek Luang 1 Ratchadamri Road Lumpini, Bangkok 10330 Mobile: +66 (0) 81 8464 033 Email: olof@inet.co.th

Mr. Per-Johan Svahn MD Physician Gyesjogatan 37 575 96 Eksjo Sweden Tel : +66 86 70 45 008 E-mail : per-johan@svahn.biz

00604_281008

Real inspiration, from paper mill to lab and back again. A comprehensive approach to innovation has made Eka one of the world’s largest supplier of pulp and paper chemicals. So when doing business with us, you may get more than you bargained for. Patrik Simonson, for instance. Not only has he helped develop and fine-tune the Compozil retention systems in our lab in Sweden, he’s also worked on various new applications where it truly matters – at our customers’ mills.

eyes. Careful preparation and planning is vital, but practical experience of chemicals, processes, machines and people near and far guides the work in the lab and makes Eka’s innovations truly safe to use.

Access to all the necessary equipment used by professional papermakers makes our R&D that much stronger, in Patrik’s

Inspiring paper all over the world is our inspiration. Meet us at eka.com.

And every time he’s on site, more ideas are born. All of them with one purpose: making your whole papermaking process that much more competitive.

Eka Chemicals (Thailand) Limited 283/61-63 Home Place Office Building, 12/Floor, Soi Sukhumvit 55, Sukhumvit Road, Klongtonnue, Wattana, Bangkok 10110, Thailand Tel.+66 2 7299299 Fax.+66 2 7127298 http://www.akzonobel.com/eka

Mr. Nils Wright 90/88 Mantana, Ramindra 109 Bangchan, Klongsamwa BKK 10510 Tel: +66 (0) 81 931 7350 E-mail: nils@asia1sourcing.com Web: www.asia1sourcing.com


TTSCC MEMBERS: inDEX

INDEX A Akerblom, Mr. Robert...............................................58 Albert, Mr. Ferenc........................................................60 Alm, Mr. Hakan.....................................................53, 59 Andersson, Mr. Ingemar.........................................53 Angwatanapanich, Mr. Metha............................56 Attagowitwong, Ms. Wiyada................................55 Axelsson, Mr. Jonny...................................................60 B Baumgarten, Dr. Ralf.................................................49 Bekassy, Mr. Stefan de..............................................52 Berg, Mr. Christoffer...................................................60 Bhicharnchitr, Mr. Worachai.................................47 Bjork, Mr. Peter..............................................................50 Bluhm, Mr. Mikael Leon..........................................49 Boey, Mr. Johnny.........................................................51 Bonnor, Mr. Craig........................................................50 C Carlsson, Mr. Bo............................................................46 Cederwall, Mr. Jan......................................................54 Chalitapanukul, Ms. Ousra.....................................49 Chapman, Mr. Richard.............................................57 Chiaranussati, Ms. Sukanda..................................58 Chodchoy, Mr. Attapon...........................................45 Cholvanich, Mr. Viravat............................................57 Chong, Mr. Koray.........................................................44 Chuenkamrai, Ms. Rojana......................................46 Chumpani, Mrs. Vongthip.....................................44 D Dahlstrom, Mr. Erik.....................................................48 Damgard, Mr. Joacim...............................................45 Dofenfalck, Mr. P. O....................................................60 E Ehren, Mr. Goran..........................................................60 Elisson, Mr. Harald.......................................................45 Ellegaard, Ms. Mai.......................................................51 Eriksen, Mr. Pelle..........................................................57 Eriksson, Mr. Jan...........................................................53 Eriksson, Mr. Jan...........................................................57 Ferm, Mr. Bjorn.............................................................60 G Gerdsen, Mr. Ton J.A..................................................53 Gross, Mr. Alain.............................................................52 Gupta, Mr. Anand........................................................44 H Hallin, Mr. Eric................................................................56 Hamre, Mr. Ole..............................................................46 Hansen, Mr. Niels Henrik........................................46 Heijstee, Mr. Lucien....................................................58 Helander, Mr. Jerker (Eric)......................................59 Hogane, Mr. Janeric K...............................................58 Holjo, Mr. Mats..............................................................60 Hollertz, Mr. Par............................................................60 Horn, Mr. Michel..........................................................50 Hornfeldt, Mr. Victor..................................................60 Hua, Mr. Seah Moon..................................................55 I Intara-Apai, Ms. Suyada .........................................49 Intr, Mr. Phuriwat Rak ..............................................57 Irandoust, Prof. Said...................................................48 Irvin, Mr. Garry...............................................................51

J Jansom, Mr. Jarouk.....................................................57 Janssens, Mr. Roby.....................................................45 Jeerapaet, Mr. Patima...............................................50 Jensen, Mr. Jimmy......................................................56 Jirathiyut, Mr. Vichai...................................................57 Johansson, Mr. Thomas...........................................55 Jonasson, Mr. Stefan.................................................60 Jongsiri, Mr. Juturong...............................................55 Juhlin, Mr. Bengt..........................................................60 Julin, Mr. Tomas............................................................51 K Kaewchansilp, Dr. Soon..........................................52 Karlsson, Mr. Bjorn......................................................60 Karlsson, Mr. Stefan....................................................54 Kekuewa, Mr. Rusty....................................................46 Kennedy, Mr. Robert O............................................53 Kijkanakorn, Mr. Supakorn....................................48 Kim, Mr. Udo..................................................................50 Klarqvist, Mr. Conny...................................................61 Klingberg, Mr. Thomas.............................................51 Klinger, Mr. Ross...........................................................51 Klipratoom, Ms. Wallapa.........................................45 Klose, Mr. Martin..........................................................56 Kolmodin, Mr. Hakan................................................61 Kosa, Mr. Zoltan...........................................................56 Kovacs, Mr. Jan Miklos.............................................51 Kraus, Khun Duangjai...............................................51 Krusell, Mr. Marcus.....................................................53 Kuhnke, Mr. Harald.....................................................54 Kulchai, Ms. Lawan.....................................................52 Kylve, Mr. Jan O............................................................61 L Laasholdt, Mr. Bent Peter.......................................49 Landy, Mr. Simon.........................................................50 Lenjesson, Mr. Hakan................................................53 Linner, H.E. Lennart....................................................44 Lundquist, Mr. Anders..............................................55 M Magiera, Mr. Stefan....................................................48 Malmstrom, Mr. Patrik..............................................61 Manokitjarunman, Mr. Sutti..................................51 Martin, Mr. Christophe.............................................47 Mauleon, Mr. Sven......................................................61 Mauritzon, Mr. Anders.............................................59 Meesamanyont, Mr. Chavalit...............................48 Mitchell, Mrs. Jintamai.............................................52 Modig, Mr. Rolf Johanes.........................................53 Muntzing, Mr. Pontus...............................................54 N Nilsson, Mr. Christer...................................................61 Nilsson, Mr. Emanuel................................................61

R Radencrantz, Mr. Kenneth.....................................55 Ragfelt, Mr. Per Olov..................................................52 Raktabutr, Ms. Daranee...........................................58 Reinsch, Mr. William C..............................................48 Richardson, Mr. Bjorn................................................54 Rindlisbacher, Mr. Simon........................................56 Rosborg, Mr. Martin...................................................48 Rystrom, Mr. Robert...................................................61 S Sanunsilp, Mr. Suraphol..........................................51 Sawyere, Mr. Marcel...................................................55 Seeto, Mr. Reginald....................................................44 Sophonpanich, Mr. Charn.....................................61 Sorensen, Mr. Sven Philip.......................................61 Sriutta, Mr. Pirapol......................................................52 Stafford, Mr. Christopher........................................62 Stenholm, Mr. Jan.......................................................62 Strunk, Dr. Paul.............................................................56 Suthida, Ms.....................................................................50 Svahn, Mr. Per-Johan................................................62 Svengren, Mr. John....................................................62 T Temander, Mr. Peter..................................................46 Thananan, Ms. Kritikar “Eric”..................................51 Thepawan, Mr. Radit.................................................52 Thepper, Mr. Ulf............................................................58 Theravithayangkura, Mr. Suraphong..............58 Tjahjono, Mr. Ferry......................................................50 Tongin, Mr. Chawalit.................................................46 Tranvik, Mr. Olof...........................................................62 U Utsahaphan, Ms. Porntip........................................56 V Vagt-Andersen, Mr. Stig .........................................49 Vatanaromya, Ms. Chantana................................47 Viccars, Mr. David........................................................57 Vimooktanon, Mr. Supanit....................................55 W Weegar, Mr. Jens..........................................................59 Westberg, Mr. Lennart.............................................48 Wongrojaree, Ms. Nantiya.....................................52 Wright, Mr. Nils.............................................................62 Wunjina, Ms. Saranlux..............................................49 Y Ydmark, Mr. Lars...........................................................58 Z Zarlimee, Ms. Christina Carlsson........................54

P Palm, Mr. Hakan...........................................................45 Palmqvist, Mr. Bo.........................................................47 Parry, Mr. Alexander Stenrud...............................61 Patthamadilok, Ms. Kornchanok........................54 Pedersen, Mr. Eric Christian..................................53 Persson, Mr. Bjorn.......................................................54 Peters, Mr. Wolfgang.................................................45 Petteri, Mr. Kostermaa..............................................52 Pieper, Mr. Manfred....................................................50 Piyawannarat, Mr. Chaiyot.....................................44

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Thai-Swedish Chamber of Commerce


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We hope you have enjoyed reading the Thai Sweden Review Magazine. Your next move is to become a Member of the Thai - Swedish Chamber of Commerce: • The Chamber provides many opportunities for Members to meet and network through a variety of functions and activities for Members to interact, gather and exchange information. You will have many opportunities getting useful feedback and advice from Chamber Members and other sources. • Through the Chamber Members and Network you will get access to information, resources and support in key business areas for your benefit. Support which otherwise can be difficult to access. As a Chamber Member you will receive future editions of the “Best Practices Guidelines free of charge. • The Thai-Sweden Review is a combined twice yearly Magazine & Yearbook Directory distributed free to all Members featuring interesting articles about business, trade and life style in both Sweden and Thailand. The Membership Directory provides details of all Members and other useful information. • The Chamber website www.swecham.com is an interactive web site where you read about the latest news about Chamber activities and find other useful information. The many links provide useful intelligence within business and trade. Part of the Chamber web site will be specifically devoted to featuring the “Best Practices Guidelines” and the Second Home market. • The Thai – Swedish Chamber of Commerce conducts an essential role within Thai Swedish business community in Thailand. Through its Membership of the Joint Foreign Chambers of Commerce in Thailand it identifies challenges and opportunities, seeking support in Thai Government policies to address these issues. This includes interaction with for example the Board of Trade, the Thai Customs Department, Immigration and Revenue Departments and Board of Investment also providing access to top officials in the Thai administration. Sign up for Membership now by using the following Form faxing it back to +66 2354 5232 or sign up directly online at www.swecham.com – Join Us. We wish most welcome to the growing Network of the Thai-Swedish Chamber of Commerce.

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Thai Sweden Review June 2011