Thai-Danish Trade News - March 2001

cqrd fThoilondl Ltd

The Leading Full Service Card Manufacturer in Asia Authorized, bv Visa and MasterCard <))od1a)aa).aqa tt tn ru

:il

ur qJU

1.[o r] oqqt a d1 fr

fi

t oir rn

n

::r rr t

ou

r.:

r

fl

l^r

n^ v ri

t n'':

q-.: H

fi

1T

zu

nn

il

a Tv{ n1 6[n n L%to

ttra

kort made in Thailand

3 flotte 139

un

tt:J :J o''r

t

7 n t.lu:J'r

t-fi a 4

r ::J :r

n

{ il1 -sl ;r

r

r

1

q

0540

Tel: + 66 2 705 1939 Fax: +66 2 705 1938 E-mail

: dzt@dzcard.com

139 Bangplee lndustrial Estate; Moo 17 Bangna-Trad Rd., Bangplee, Samutprakarn 10540

Tel: + 66 2 705

1939 Fax: +66 2 705

Homepage: www.dzcard.com

1938

-.Thai-Danish Tade Nere is published and distribuled to slected Thai and Scandinavian busine$ ex4utives and

4 interest in Thai-Danish relations by DanishThai Chamber of Commer@, Royal Danish Embassy and S€nd-Media Corp , Ltd

oficials wilh

aa .l aaftt --v TT

hraslFlH alEile

of

Gqre

1,f02/2'l4th Fl , Glas Haus 25 R@d, North Klongt@y,

1 Sukhumvit

Wattana, Bagkok 10ll0 Tel.: (66 2) 661 -Z162 Fd: (66 2) 661 -Z164-5 Email @ntact@dancham or.th

H.E. Niels K. Dyrlund Ambassador

PrEddqt Mr- Tom Sorensen

DFDS Transpoft [fhai) Ltd Tel : 266 2717 Fa: 266 5666 Email: toms@dancham orlh

ffi Mr. Axel Blom

S€ndinavian Airlines System Tel.: 260-6252 Fil: 260-6269 Email:

del-blom@ss se

ssclary & l4gd rfilsor Mr, Kamthom Ounhirunskul Kamthom, SuEchet & Somsak Tel : ,140-0288-97 Fd: i14G0298-9 Email: kss@loxinfo co th

The State Visit to Thailand of Her Majesty Queen Margrethe ll of Denmark and His Royal Highness the Prince Consort accompanied by His Royal Highness the Crown Prince took

ITEG

the efficient planning and not least the wonderful hospitality shown by the Thai hosts, the

Mr. Soren Presmann Presmann fihailand) Co-, Ltd Tel:962 1151 Fd:962 1152 Email: sren@presmann @ th

FoGl$ GlEtrDgC CddlEtng Gml|trod

MI Preben Hjortlund Schmidt Scienrific (Thailand) Ltd Tel :643 1330-9 Fa: il31340 Email: preben @$hmidtthailand @m

ilmt€drlp RelatG Mr. LeoAlexandeEen Emdal Ltd Tel : 689 0497 Fd:989 0496 Email: leo@e-mdal @m Publc Sslauc Mr Jorgen lb Hedes Sun Paratsh Co , Ltd (035) 221 010-8 Fd: (035) 221 019 Email: ll@rings@a@ess inet @ th & lrr Allan Jensen APV Clhailand) Ltd Tel : 367 5341-6 Fd: 367 5019 Email: aiensen@apv-co uk ProgrNn Gqmtleo Mr Michael Schulz The Arrivals Company Tel : 319 0396-7 Fd: 719 4173-4 Email: michaels@ksc15 th com & MI Peter Linnemann Maersk Bangkok BEnch Tel : 752 9000 Fil: 751 9575-8 Email: lhamng@maersk @m WoD

Sllo

Mrs Charlotle D Parks Jewel Purpose Int'l Limited Tel : 653 3470 Fa: 653 3476 Email: charlotte@iewelpurpose com

E (l|ncb Ms Tine Hylleberg Boyal Danish Embassy

Iel : 213 2012 #17 Fu: 213 1752 Email: tinhyl@bkkamb um dk

Er@firelllrulfr Mr John Svengren Danish-Thai Chamber of Commerce Tel : 661 ,1462 Fd: 661 7765 Email: john@dancham otth

Royal Danlsh

Enbast

Commercial Section, 10 Soi Attakam Prasit Salhorn Tai, Bangkok 10500 Thailand Tel : 213-2021-5 Fu'. 213-1752 Ms llne Hylleberg Commercial Counsellor, Head of Section MI JesDer Vibe-Hansen. Counsellor Mr Atlakom Saropala, Senior Comm Officer Ms Srisuda Vilyalai, Comm Ofiicer Gnphlc Pmduc{on & tafksdng Scand-Media CorD Ltd M@ 3, Thanyakarn Mllage, Ramintra Soi 14, Bangkok 10230 Tel : 943-7166-8 Fd: 943-7169 Email: scandmedia@scandmedia com

4t4

4

Dear Reade[ place f rom 7 to 12 February 2001 . Thanks to the comprehensive and multifarious programme,

visit was highly successful.

The aim of the State Visit was of course to strengthen and deepen the long and historic relationship between Denmark and Thailand and the cordial ties between the two Royal Houses, but also to demonstrate the variety of our relationship over the years. Thus the programme included items such as trade, environment, natural sciences and culture. In a concentrated form our long and fruitful co-operation in a variety of fields was illustrated by the exhibition on the relations between Denmark and Thailand through four centuries, which was opened by Her Majesty the Queen in the National Museum of Bangkok.

In connection with the State Visit a number of trade related activities were arranged. His Royal Highness the Prince Consort visited Carlsberg and the Chonburi Provincial Hospital, which has received hospital equipment financed by Danish mixed credits. His Royal Highness also presented a business award to JJ-Degussa-Huls (T) Ltd. for outstanding achievement for Danish exports and participated in the luncheon hosted by the Royal Danish Embassy and the Danish Thai Chamber of Commerce. His Royal Highness the Crown Prince visited the ECCO shoe factory and Maersk Sealand as well as the Samut Sakhon Center for Skill Development to inspect equipment financed by Danish mixed credits. The Danish Foreign Minister visited GPV and chaired a panel discussion with members of the Chamber on Thailand's economic outlook.

A comprehensive programme was arranged for the 30 Danish companies and the 1S-mem-

ber chairman's delegation, which visited Thailand in connection with the State Visit. The leaders of the Danish companies, who represented a wide variety of Danish exports, participated in collective as well as individual activities, which brought them useful contacts with Thai counterparts. In this regard a Danish pig production seminar with about 500 participants should be mentioned. The Chairman's delegation met with a number of important Thai institutions and companies, including National Economic and Social Development Board, Federation of Thai Industries, Board of Trade and Thai Bankers Association, the World Bank and the CP Group. The Danish Thai Chamber of Commerce was heavily involved in the planning of these arrangements and I would like to thank members of the Chamber for their contribution to making this part of the State Visit such a success.

It is my hope that the comprehensive trade related activities arranged in connection with the State Visit will act as an inspiration and be of mutual benefit for the further development of the already extensive economic and trade relations between Thailand and Denmark. The substantial growth in Danish exports to Thailand, which in 2000 increased by 67%, is a positive sign. The further recovery of the Thai economy and the continued active contribution by the Danish business community in Thailand will undoubtedly give rise to many opportunities for further collaboration between Denmark and Thailand in the coming years.

Sincerely yours, N. K. Dyrlund Ambassador Royal Danish Embassy Bangkok

www.da

n

skeba n k.com,/1u

HM Oueen Margrethe's Stat successful promotion for De lf clippings were collected from all the Thai media reporting in details on the State Visit to Thailand of HM Queen Margrethe of Denmark and HRH the Prince Consort, together with HRH the Grown Prince it would be a thick book.

A selection of the mctny news clippings.t'ound in the Thai press during the Stcfie Vi.sit tr.t Thcriland in February show how Denm.arkwas indeed highly visible during the vi,sit.

cal exhibition taking place at the

National Museum, which the accompanying Danish journalists were barred from visiting before the Queen had declared

the major Thai media, including television and radio stations carried daily reports of the highly suc-

the exhibition for open on the

cessful State Visit to Thailand by HM Queen Margrethe and HRH

ists lucky enough to be picked

ll

morning of Thursday the 8th of February.

Apart from the Thai journalfor the trip to Denmark, the team of regular Royal repofters providing daily coverage of the Thai

Prince Henrik accompanied by HRH Crown Prince Frederik on February 7-12,2001.

The full media coverage was a result not least of a media trip for Thai journalists to Denmark, organized by the Royal Danish Embassy who had selected the following media: Bangkok Post The Nation Matichon Daily Poojadkarn Daily "

Royal Household were briefed daily by the press section of the

ttlzt

11 nrtaatiJiluttt rfltufi ? Dd)hnrri ili t{n ritt'jl r 0r,t1d

TV Channel 9

the trio and been issued a set of

SakulthaiWeekly

basic information about Den-

Ploy Kaem Petch All the journalists had in advance been briefed thoroughly on the content and purpose of

mark translated into Tha..

After the trip to Denmark, the journalists were also given an exclusive oreview of the histori-

Their Majesties greeted in the Bangkok Post Twenty two members of the Danish Thai Ghamber of Gommerce sponsored a double page in the Bangkok Post, welcoming Their Majesties to Thailand on the first day of their arrival.

Prince Henrik together with HRH

rived the night before, were ac-

companied to Boromabiman Mansion in the Grand Palace compound where they were accommodated during the stay in Bangkok.

In the evening, a State Ban-

quet was held in the Chakri Throne Hall, where HM Queen The double page inserted in Bangkok Pos't by Dunith

com|tanies and resitlent Danes'on l"ebruury 7,200 l.

Danish industrial and trade associations, the double page contained an interview with Cham-

article about the historical ThaiDanish exhibition at the National Museum and the exhibi-

ber President Tom Sorensen ad-

presence in Thailand. Apart

vocating membership of the

tion at the Siam Society about H. C. Andersen as well as an article about the Scandinavian Society Siam.

from presenting the program of

Danish Thai Chamber of Com-

the State Visit and the visit of

merce.

Other articles included an interview with Axel Blom, SAS, an

of Chairmen and Presidents of

Royal family arrived Bangkok on

board an ordinary SAS flight on Wednesday, February 7, 2001 and were received in the airoort

by Their Majesties the King and Queen of Thailand.

After inspecting a Guard of Honour, Queen Margrethe and

the Crown Prince, who had ar-

he insert was placed in the Business Section of the newspaper, stressing the scope of the companies

the accompanying delegation

Royal palace and likewise reponed extensively on the official functions of the State Visit.

The members of the Danish

Sirikit has pertradition been personally in charge of the evening oerformance.

During the State Banquet,

Queen Margrethe held

a

speech, which was at the same time both formal and personal, touching frequently on the many informal contacts between the two Royal Houses.

"Everyone in my family has experienced the warm hospitality that Your Majesties have

e Visit

)nmark

Mr. Jan lpland, Danish

shown us during our recurrent

g ads, i s o r lor the Governor r/ Ilungkok, v'os a "good

visits to Thailand," Her Majesty

storl:" Jbr ntanl' oJ lhe

said.

"Both the Prince Consort and

visititrg DttrLish jounmli,sts - and Danced had alrectdy

I and the Crown Prince have been looking forward to these days in your country. Thailand holds so many pleasant memories for us," the Queen added.

Summarizing the increasing variety of connections between Thailand and Denmark, Queen Margrethe also mentioned the recent flow of Danish tourists:

"ln recent years, Thailand has become a popular tourist destination also for Danes, and this has further reinforced the lively communications between our countries," she said.

Speaking about both the Royal Danish family and these many Danish tourists, Her Majesty continued: "We all believe, that we know

this beautiful country with its f riendly, smiling population, where thousands of pagodas rival the splendour of flowers so much more colourfulthan under

our Northern skies. We are drawn to this country warmed by the golden sunlight which we so often miss in the cold Norlh."

"But we also know that there

is another side, and that life is not always easy however much the sun is shining and although the trees bear the richest f ruits," the Queen added, praising His

Majesty King Bhumibol for the King's relentless efforts to improve the conditions of life for all the people of Thailand.

Touching on the business arrangements in connection with the State Visit, Queen Margrethe expressed a hope, that the discussions between Danish and Thai business leaders would be an inspiration and of mutual benefit to both countries.

Although the State Banquet was transmitted in full on Thai television, much <if the detailed media coverage of the visit was, however, a result of the visit to the North, where both Thai reports as well as the Danish press

enjoyed easier access to members of the Royal family.

t'

it,v p I crnn in

produced phoftts und on

inten,iew v,itlt hint!

State Visit put Thailand on the map In Denmark, reports from the State Visit portrayed Thailand as an exotic society with a range of active Danish interests on several levels.

many of the Danish journalists

who accomoanied the members of the Royal family on the State Visit. Reporting on these comDanres. a unanrmous verdict was, that Thailand was fast recovering from the economic

crisis and that there were plenty of good oppoftunities for

ithin a few weeks in

February, Danish newspapers gave Thailand extensive coverage due to the State Visit and the well prepared media campaign orchestrated by Danced, the Ministry of Foreign Affairs, the

Danish Royal Household and the Royal Danish Embassy.

Also the organization CARE

had seen the rare opportunity and produced a special background brochure on its activities

- resulting in their name being mentioned in several of the media reports.

The Royal visits to a selected few of the Danish enterin Thailand

orises in Thailand attracted also

Danish comoanies to do business in Thailand.

The presence of a Danish Business Delegation of almost 30 businessmen and a highlevel delegation of chairmen of Danish business associations and trade unions, - who were all prior to the reporters arrival

briefed by the Danish Thai Chamber of Commerce and the Royal Danish Embassy on the benefits of doing business in Thailand, - added to this im-

the members of the Danish Royal Family. Danced had even invited

a handful of dedicated environmental journalists to Thailand a week before the visit.

As a result of these efforts, Mr. Jan lpland, the Danish city

planning advisor to Bangkok Governor Samak Sundaravej became one of the most ouoted Danes during the visit. The traffic situation of Bangkok is the first

impression any foreign reporter gets of this country and with a Dane as a highlevel source, the temptation was irresistible.

A favourite lpland quote is about the fact, that the city is somehow actually working: "Bangkok works. Not without problems, but it does in fact work and that is actually incredible," Mr. lpland is quoted.

Also several of Danced's

presston.

The most

impressive preparations were done by Danced, who had produced a

projects in the North were "discovered" by the media during the state visit.

highly professional media kitfor the journalists accompanying

The Queen enjoyed "Danish" strawberries Strawberries served to HM The Queen during her visit to the Royal Projects were the fruits of a 5OO.OO0 Baht donation in 1997 from the Danish-Thai Chamber of Gommerce.

The suggestion to serve the

The 1997-donation from

strawberries for Thei r Majesties

DTCC was the proceeds of a

came from Mr. Poul Weber, former President and founding member of the DTCC, whose son Peter Weber has been working with the projects direc-

gala dinner in the honour of

tor, HSH Prince Bhisadej for some time.

HRH Princess Sirindhorn and

HRH Crown Prince Frederik

held during Crown Prince Frederik's visit to Thailand in 1

997.

From HRH Crown Prince Frederik's visit to Maersk Sealand's terminal at Laem Chabang on Friday 8 February, from left Kjeld B. Jensen General Manager Finance, Peter Linnemann - Manag,ing Director Flemming lpsen - Chief Executive Officer for Asia, Crown Prince Frederik, Poul Johansen - Dept.

General Manager of Laem Chabang Terminal (LCBT), Mr. Toshiaki Kobavashi - Managing Director o.f ESCO, Mn Manu Lertsokorn.gin Board Member 0f LCBT and Mr Henrik Jensen - General Manager of Maersk Bangkok Branch.

Crown Pri nce Frederi k saw Laem Chabang Terminal riday, February 9, 2001

Bangkok Branch's General Man-

HRH Crown Prince

ager Mr. Henrik Jensen and financial controller Mr. Kjeld B.

Frederik visited Maersk Sealand's container terminal at Laem Chabang.

Arriving by helicopter, Crown Prince Frederik was received by Mr. Peter Linnemann, Managing Director of the Maersk Group of companies in Thailand and Mr.

Branch in 1989 and five years later, in February 1994, the office was relocated to the Bangna

briefing on the history and activities of Maersk in Thailand from the company's early involvement in 1949 and subse-

area. This location still remains the head quarters of the operation in Thailand - now under the new name of Maersk Sealand following the acquisition in December 1999 of the American

Jensen.

The visit started with a quick

Crown Prince on a tour around

the terminal, where Crown Prince Frederik talk to several of the staff and took quite a few pic-

tures before the group returned to the office for a lunch at the terminal.

After the visit, the Crown Prince flew back to Bangkok in

quent foundation in June 1951

company Sea-Land's interna-

time for the reception at the

Flemming lpsen, Maersk

of Maersk Line Bangkok Branch.

Embassy for the resident Danes.

Sealand's CEO for Asia based

The company changed

tional liner business.

Afterthe briefing, by Mr. Peter Linnemann accompanied the

in Singapore, as well as Maersk

name

to

Maersk Bangkok

Royal Visit to Carlsberg and Ecco n Friday,9 February

2001 HRH Prince Henrik visited the

Carlsberg Brewery and ECCO Shoes'factory both in Ayutthaya, before returning to a luncheon with members of the Danish Thai Chamber of Commerce.

At the Carlsberg Brewery,

HRH Prince Henrik was received by among other Vice President Mr. Jim Napier and briefed on the large scale operation in Thailand of the Dan-

ish brewery company.

HRH The Prince was accompanied by a number of members of the business del-

egation - who afterwards joined in the business lunch at the Sukhothai Hotel organized jointly by the Danish-

Thai hamber of Commerce and the Royal Danish Embassy.

Danish TV however, elaborated more on the Prince's visit

Carlsberg's

first

brewery in Thailand was opened in 1993

to the ECCO Shoes factory,

by HRH Crown Prince Frederik

where the founder Mr. Toosbuy

Denmarkwho

of

was taken aside to publicly state,

planted a tree next to

that Thailand had simply the

the brewery's

best skilled workers world wide to produce quality shoes - while Denmark was of course world champion in designing and marketing the shoes.

impressive entrance.

ECCO Shoes on May 3I, 1994 produced its first pair of shoes in Thailand. Two years later, roughly one million pairs of shoes were exported. Today, the export is approximately 4 million pairs and the.factory provides jobs.for more thnn 2.000 Thais.

9

GPV Asia fast expanding GPV Asia

Ltd. has

expanded beyond the contract with ABB to manufacture cabinets for switchgear and capacitor products.

Text and photos: Henrik Houtved

PV Asia Ltd., the Far East company of the Danish GPV Group, has over the past year doubled its staff. The company has also moved into a much larger production hall within the ABB complex in Bangpoo to accommodate a number of new OEM orders.

Established in Thailand in December 1998 on the basis of

a manufacturing contract with ABB, some of GPV's new orders are manufacturing of Connector

light conductor systems for the

Chief Operational Officer, Hans Danielsen is satisfied with the fast develooment of GPV Asia's client basis.

"More than half our turnover is now based on other clients than ABB. This is according to the arrangement we made with ABB from the very beginning. lt was clearly understood that we would try to become an independent contract manufacturer in the market. Although Siemens in some markets are in fact ABB's

comoetitor. we have had no complaints from ABB relating to our contract with Siemens."

Hans Danielsen adds, that since ABB is the main client of GPV Asia, they obviously discussed the matter with ABB before entering the contract with Siemens.

"We share, however, the same perspective: ABB also wants to see GPVAsia grow into an effective and competitive pro-

manufacturing cooling equip-

duction partner. To do so, we need to go out and take up or-

ment for retail shoos for the Ger-

ders in the marketolace."

German Siemens concern, man company Linde, and cabinets for electronic control sys-

tems for the Thai company Kompas.

10

Apart from local orders, some manufacturing jobs have been shipped out from the Dan-

ish parent company to GPV

One of the expansions

rf

Asia is the introduction

GPV

oJ

fi,r eIet'tonic.s complnent (photo on top of page ) Jor outsor,trc ing ussembly Iine.r

companies outs'ide und within the GPV Group.

Still, productktn of cabinets Jbr ABB (center photo) is still the backbone ctf the operatiott in Thailand.

New machines are usualh

imported.from Denmark because they need special.

Jitting to live up to the GPV cluality standards.

Asia. In particular assembling of

electronio comoonents for GPV's subsidiary GPV Elbau Electronics.

"Within the group we have moved a substantial part of the time consuming work with small components as part of the GPV groups own outsourcing efforts," Hans Danielsen exolains. This

will lead to establishing sudace mounting production lines at the factory also.

The first production hall of

2,500 square meters, which GPV rented from ABB, has been

exchanged for another production hall of 5,300 square meters.

This was made available as a result of a campaign within ABB to increase its ability to produce "just in time".

Here, the GPV staffs of around 100 employees have for the time being sufficient room for expansion within the nearfuture.

To handle the many new orders, the company has invested in new machinery some of which has been imported from Den-

Seminar on Danish Pig Production had 500 Participants Slx Danlsh companies sponsorcd a full day plg production semlnar at the Queen Slrlklt center attended by 5OO Thai

participants.

mark.

"We apply the same quality standards in Thailand as back in Denmark. Consequently we use

By Jesper Vibe-Hansen

n February 6th the Royal Danish Em-

quite advanced electronically controlled machinery," Hans

bassy organized

a

Danielsen explains.

The main reason, why these

full day seminar on pig production at the Queen Sirikit Na-

machines are imported from

tional Convention Center. "ltwas ourestimate that we could attract 150 participants and our hope we would reach

Denmark is, that they need to be configured especially for our purpose and fitted with a lot of ad-

ditional equipment.

"We are now able to handle

200," explains Jesper Vibe-

jobs, which our clients would

of

othenivise have to go purchase from Japanese manufacturers.

That makes it possible also to take orders from overseas cli-

Bangkok.

As time grew nearer, however, the number, had swelled to just above 400. On the day of the seminar close to 500 persons, mainly farmers, feed millers, trading companies and University graduates showed up forthe event, including several groups from far away districts such as Chiang Ma,.

ents - typically small series which would not be profitable to produce in Europe, for instance."

Hans Danielsen adds, that although reasonable workers wages is a contributing factor to the profitability of GPV Asia, it was neverthe primary reason for

establishing the company in Thailand. "lt would be extremely shortsighted to chase low wage costs

around Asia. With the inflow of foreign investments and industrial development the level is bound to increase anyhow. And we will anyway have to invest in the same expensive production equipment to maintain a level of quality which is comparable to

Hansen, Agricultural Councilor the Danish Embassy in

The high turnout shows clearly according to Jesper Vibe-Hansen not only that Danish agriculture and pig farming in particular has a very good reputation in Thailand,

but also that the seminar programme was well balanced and did not focus excessively

From the panel, left to right, Stephen Paul Rose, Sales Directori Hamlet Protein; Ole Kaare Hansen, M.D., Hamlet Protein; HenrikAnker Ladefo g e d, C hief k c hnic al Advisor Danced: Frank Hansen, Ami Asiq Group ApS; Frans Lelieveld, Sales D ire

c to

r; F unki M qnura.

the Kasetsart Agricultural University gave a speech as did Mr. Henrik Anker Ladefoged Pig Farmer and Chief TechnicalAdvisor for DANCED's pig waste project in Penang Malaysia.

mental solutions and experi-

half of the participants and

ences. A mix of topics, that had been discussed in close cooperation with leading representa-

their local agents are the main attributes ofthe successful outcome of the seminar says Mr.

This determination on be-

tives of the Thai pig farming

Vibe-Hansen who promises

community.

that other activities already are

In terms of the quality and number of participants it was

VIV Asia 2001 agricultural

definitely one of the most popular Danish agricultural seminars in the region - ever!

show that took place at the Queen Sirikit National Convention Center in earlier this

in the pipeline, including the

month.

Almost cancelled!

ucts.

Interestingly, the event was almost cancelled due to changes in the trade promotion activities in connection with the State Visit

participating Danish compa-

Manura. ln addition to this Pro-

fessor Dr. Kantho Uthai from

ern technology for increased effectiveness as well as environ-

on selling of individual prod"We encouraged the six

The participating companies included SEA/DanBred, Danske Slagterier, Hamlet Protein, Ami Asia and Funki

Joint participation a plus "We believe that the fact that the seminar was organized by

the Royal Danish Embassy

our ooerations elsewhere. To-

nies to come up with topics that

day, automation is no longer only a question of saving expenses -

provided the participants with useful information as well as

to Thailand by H.R.H Queen

raised its credibility," says, Orla

Margrethe of Denmark. The in-

Gron Pedersen, Director in

maintaining a co"nsistent high quality is of equal importance,"

highlighted their own prod-

Hans Danielsen says.

thing from the structure and or-

volved companies, however, maintained that the seminar should take place despite the

ganization of the Danish pig

fact that there would be neither

Danske Slagterier and one of the main speakers at event. "ln our opinion, Thai farmers are only too used to indi-

meat industry, through breeding, feeding utilization of mod-

funding of the event.

ucts". Topics included every-

Royal Participation nor public Continued on page 14

ll

Annual General Meeting Elected Six New Governors All the

six new board members after the AGM, from left S6ren Presmann,

On March 6, the Annual General Meeting of the Danish Thai Chamber of Gommerce held at the Royal Danish Embassy re-elected only one of the six board members due to resign.

Charlotte D. Parks, Michael chulz, Le o AIe xanders en, Tom Sorensen (old), Jorgen Ib

S

Hedes (old), Preben Hjortlund and Peter Linnemann.

he members of the Dan-

Charlotte Danvang Parks of

ish Thai Chamber of

JewelPuroose International Ltd.

and Mr. Soren Presmann of

Commerce at its Annual

Presmann (Thailand) Co., Ltd. They were all elected except Mr. Preben Jensen who was in

General Meeting on March 6, 2001 elected a new Board of Directors with of a majority of new

members serving for the first time on the board. Only five of the board members are now'old hands' on the board while six members were elected to serve on the board for the first time.

The change is the most significant since the formation of the

Chamber in 1992. Among the retiring six board members, only two were willing to be re-elected,

Mr. Axel Blom of SAS and Mr. Anders Normann of EAC. In a surprise development,

a draw with Mr. Allan Jensen and

only Mr. Blom was, however, reelected, leaving for the first time in the history of the Chamber The East Asiatic Company with no representative on the board of the Chamber.

Mr. Anders Normann, who is also Consul General of Denmark, was away on business and could not participate in the meeting.

Other retiring board members were Mr. Vagn Pedersen of

Maersk Logistics, Mr. Arne

lost the new round of voting.

Christensen, then York Refrigeration, Ms. Sayumporn Sujin-

constituted itself with former

taya, Tilleke and Gibbins and Mr. Lars Boe. Diethelm Co.. Ltd.

New candidates willing to serve on the Board of Directors were Mr. Leo Alexandersen of Emdal Ltd., Mr. Preben Hjortlund

of Schmidt Scientific, Mr. Allan Jensen of APV, Mr. Preben Jensen of Schmidt Asia, Mr. Peter Linnemann of Maersk Sealand,

After the election, the board President Mr. Tom Sorensen as President for another year and Mr. Axel Blom Vice President.

Other assignments on the new board are: Secretary & Legal Advisor - Mr. Kamthorn Ounhirunskul, Treasurer - Mr. Soren Presmann, Foreign Chambers'

Coordinating Committee - Mr. Preben Hjortlund, Membership

Recruitment of new Chamber members has top priority ecruiting companies and individual busi-

Members engaged in a lively debate while the votes for the new, board were being counted.

nessmen to be members of the Danish Thai Chamber of Commerce is the most

important task for the next twelve months, President Mr. Tom Sorensen said in his repon on the current affairs of the Chamber at the Annual General Meeting on March 6, 2001.

"We will continue the hunt for anybody to be member. ln particular, we are looking for more Thai members and more

women. lf you know anyone, tell us!" he added.

The meeting was hosted at the Royal Danish Embassy and chaired by the ambassa-

problem was not a problem for foreign companies, but formed pan of the general conditions of doing business in Thailand. Thai companies live with it.

A third point of concern was the economy of the Chamber, Mr. Sorensen said.

"We are still above water, but

we have to struggle to stay that way."

According to the treasurer, dor, H.E. Mr. Niels K. Dyrlund.

Mr. Sorensen also oromised to continue the push for a better business environment in Thailand, in particular through the coordinated efforts of the super

chambers of commerce from countries within the European

curred a loss of 200,000 Baht

Union. Among the issues to be

during the past year. Two of the

solved is the annoying fight for

main drains were the Millennium Ball with the Danish entertainer

structures of all the foreign

of Thai Baht.

From the floor, Mr. Jorgen lb Hedes pointed out, that the VAT

chambers of commerce in Thai-

land and the organization of

exporters to get their VAT refunded, in some cases millions

Mr. Axel Blom, the Chamber in-

Eddie Skoller and the farewell receotion for the former Executive Director of the Chamber, Mrs. Monica Holmgren.

Membershio Relations - Mr. Leo Alexandersen, Public Relations - Mr. Jorgen lb Hedes and Mr. Allan Jensen, Program Committee - Mr. Michael Schulz and Mr. Peter Linnemann. and Web Site - Mrs. Charlotte D. Parks.

The runners-up, Mr. Preben Jensen and Mr. Anders Normann were announced substitutes to the board in case mem-

bers would be assigned to postings abroad or othenruise not be able to serve on the board.

After the election, Mr. Frank Hansen of Ami Asia Group ApS urged the new board to focus on activities related to assisting the

members in overcoming the hardship of doing business in Thailand.

" Many people think, thc EU is only about nr()ney when the i.ssu.e

is rcuLly about creating u com.mon market to tt,r,oitlwar," Mr. Uffe Ellemann-Jensen pointed out

Ellemann-Jensen provocative as ever Mr. Uffe EllemannJensen, former Danish foreign minister, was the guest speaker at the Annual General Meeting of the DanishThai Ghamber of Gommerce at the Royal Danish Embassy.

I II

n his usual provocative man-

ner, former Danish Minister for Foreign Affairs, Mr. Uffe Ellemann-Jensen in a charming address to the members of Danish Thai Chamber of Commerce at the AGM this year touched on

of

various national referendums.

One of his points was, that if Denmark should not be able to chair certain EU meetings during its upcoming chairmanship, the chairmanship would have to be taken over by the

Denmark

apparently more competent

loosing influence in the European Union because of Danish politicians being restrained by

vice chairman, Greece. 'That really rubs it in, doesn't it?"

his favorite theme

Busy Chamber Year "So, John, please stay in your job! We cannot afford to

say good-bye to you,"

17 January 2000

Dinner Talk hosted by SE Banken.

05 February 2000

Nordic Chambers Millennium Ball

14 February 2000

JFCC Lunch with Dr. Henry Kissinger

29 February 2000

AGM with guest speaker HE Pisit Leahtam

Mr. Mr.

Blom jokingly added to John Svengren, the current Executive Director of the Chamber.

05 April 2000

Lunch with Danish ASEAN ambassadors

19 May 2000

Farewell reception for Monica Holmgren

23 May 2000

Tour of Maersk Terminal at Laem Chabang and Maersk Barcelona

22 August 2000

Dinner about drug control by Yngve Dahlin

23 August 2000

Dinner Talk with speech by Mervyn Lawrence

the economy were to stay

30 August 2000

Nordic Chamber's after office get together

healthy. The new website of the chamber was one such activity, in which the board had a lot of faith, he said.

Mr. Sorensen added, that the loss on social.events was a contributing factor to the

07 September 2000

Tour of BITEC

26 September 2000

Dinner Talk hosted by NERA and TNCC

chamber decision to go for the

22 November 2000

Mr. Blom stressed the need for profitable activities if

orofessional events and leave the social events to the Scandinavian Society Siam.

05 October 2000

Breakfast meeting with Swedish Commercial Counsellor in Manila

11 October 2000

Seminar on e-commerce bv Tilleke & Gibbins

12

October 2000

Nordic Golf Tournament Cross-Cultural luncheon w. Dr. Henry Holmes

29 November 2000

Fish & Jazz evening at the Nonivegian Embassy

08 December 2000

Christmas Lunch at Stable Lodge.

t3

Companies plan for salary increases of 5 -6Yo in 2OO1 Most Senior Management have access to a company car with all expenses paid.

Salary levels and bonus payments follow old patterns, concludes a survey performed bY Pacific 2OOO. The survey is the first compensation and benefits survey among Scandinavian companies in Thailand.

respondents pay for exPenses to middle management and 40% to staff (in the latter case normallY only when the car is used in job

functions) candinavian companies exoect to increase their salaries with 5-6 "/" during 2001 and plan to PaY bonus to staff regardless of the Performance of the comPanY. These are among the findings in the first ever business

survey among Scandinavian companies in Thailand Performed by Pacific 200 International Recruitments to Provide an indication how to budget for the New Year if they want to re-

main comparable with other Scandinavian related comPantes.

Pacific 2000 regret the delay of the report which is due to the shorl notice with which the survey was requested bY the Chambers of Denmark, Sweden and Nonrvay. This year, the sur-

vey will be conducted in October to give the comPanies more time to incorporate the findings into their budgets.

Six findings are highlighted

in the reoort from Pacific 2000:

o

the average planned salary

increase for year 2001 is 5-6% . despite endeavors to avoid guaranteed bonuses 21 out of 35 companies (60%) still follow old tradition instead of adjusting salaries to include an expected year end payment.

. 24 oul of 35 comPanies

(69%) pay bonuses based on performance, which varies between 1 to 4 months with a median of 1-2 months. . The median for Provident fund contributions is 5 % bY the employer and 5 % bY the employee. 10 out of 35 comPanies (29%) do not pay towards the provident fund. . The absolute majority of Senior Management (30 out of 35) have, as expected) access to a company car with all exPenses paid. In cases where this is not the case Senior Management is compensated with an allowance in the salary package. 60% of

he EU initiative has been

applauded by Danish minister for development

cooperation, Mrs. Anita Bay Bundegaard who will back uP the pressure needed to force the pharmaceutical industry to settle this issue.

Denmark is willing to Put money where its mouth is to helP implementthe plan of action Proposed by the EU commission to help fight AIDS, tuberculosis and malaria in the develoPing world.

The plan suggests a differentiated pricing system, where the

"We have now demonstrated once and for all, that the business communitY can take advantage of an Embassy organized and led event," says Jesper Vibe-Hansen

.

vidual company seminars that

expatriate staff to certain predetermined amounts. Out of 16 respondents who pay housing allowance 12 maximize this at a certain level.

The findings of the surveY is by and large confirmed bY surveys among other grouPs of exoatriates.

For companies particiPating in the survey, a detailed rePort is available. To pafticiPate in the survey, companies should contact Pacific 2000 International Recruitment on tel.: 654 0300 or info @ pacific2000.com Bangkok is usually considered a reasonably cheaP location when living costs are compared. AWorld City Living Costs index published in October 2000

dividual oroducts, whereas we can oresent a more balanced

There is a tendency not to limit the housing allowance to

has the purpose of promoting in-

package with also non commer' cial content", adds Mr. Petersen.

From the companies Point of view this type of activitY has the fufther advantage that You reach a large number of Your Potential

customers without having to bear the full financial burden.

The sponsoring companies has following the event been presented with a comPlete list of the participants, a tool which the

Danish Embassy believes can be of great importance in connection with the further efforts in

the Thai market.

More to come According to JesPer Vibe-Han-

index 100 and CoPenhagen is

sen, the Embassy's trade de' partment is ready to repeat the success and undertake similar activities also within other agri-

index 99.91

cultural sectors.

puts Bangkok at a 55th Place with an index of 73.39. In the same overview, London is set at

"Hopefully, we have now demonstrated once and for all, that the business community can take advantage of an Em-

Denmark demands cheaper AIDS medicine Danish EU commissioner Poul Nielson is leading an initiative to demand lower prices for medicine to fight malaria and AIDS in developing cotrntries.

Agricultural Seminar attracted 500 participants

bassy organized and led event, especially within sectors where a groups of companies Produc' ing complementary Products can

be identified" states Jesper Vibe'

pharmaceutical industry agrees to provide its medicine to the developing countries at a substan-

tially reduced price. The

Plan

also supports establishing Production of the medicine in the developing countries and calls for an new round of negotiations within the WTO to lower the number of years before a country may initiate local Production of internationally patented medicrne.

Hansen.

As for other commercial sectors the new Commercial Coun-

sellor at the Royal Danish Em'

bassy Mrs. Tine HYlleberg is ready to undertake similar tYPes of activities organizing ioint promotions for Danish comPanies.

ldeas and suggestions for such activities are very welcome - the embassy would like to take as point of departure of deliberation the needs and interests of the

local business communitY as well.

14

The exceptionally high interest rates in lceland make investment in lcelandic Government issued T-bonds very attractive. The annualyield of an

A/M-rated T-bond, 2003, is now I I

o/o.

government has had a budget surplus on the Government finances. This, together with the fact that lceland is one of the least indebted countries in Europe, makes an investment there attractive.

Recently, lceland's economy was evaluated by Swiss tMB, as the lOth most comPetitive economy

in the world. For three successive years, the

lnterested in an attractive yield?

Then contact our Danish team in Luxembourg.

KAUPTHINC BANK

@

12, rue Guilloume Schneider

L-2522 Luxembourg

Telefon: 001 352 46 31 31 45 ot OOI 352 46 31 31 204 Fox:0Ol 352 46 3l 32 E-moil: ruben@koupthing.lu

Further informotion www.koupthing-net Koupthing Bonk is quoted on the tcelondic stock exhonge, the mojority of shores is held by the lcelondic sovings bonks' The subisidiary in Luxemboug hos 60 employees, of which t0 ore Donish. At the moment the copitol odministrotion'in Luxembourg coffesponds to DKK 6.5 billion.

-

Danish exports to Thai land booming Danish Export to Thailand

Exports from Denmark to Thailand iumPed 67.45oh to 1.264 billion DKK in 2OOO. Also impods from Thailand to Denmark grew significantlY.

fi

3 Z I

1

600

1

400

---+- Total export rooo

--r-

eoo

Rocessed goods n e

600 4oo

200 0

1994

fter a couple of Years with a significant drop,

2000 was as high as 268-O4"k -

Thailand's economic recovery has influenced Danish exports in a Positive direction. growth from '1999-2000

growth in anY other Product

The

shows an imPressive increase of 67.45% lo 1.264 billion DKK compared to last Year's exPott of 755 million DKK. The product grouP "machin-

1995

significantlY higher than the groups.

An interesting observation here is that within this Product group the technical and scientific instruments account for almost 20% of the total exports

.ery and means of transPortation"

with 252 million DKK. This is an increase ot 2045.08% from last year's export of 11.78 million

is still the single largest exPott

DKK.

category with 476 million DKK or a share of 38% of the total ex-

This is PrimarilY due to the deliveries under Danida's mixed credit scheme. Worth mentioning is also Danish deliveries of hospital equiPment to the Ministry of Public Health and farm machinery equiPment to the Department of Vocational Education, Ministry of Education.

Another interesting observation is that Danish exPorts of raw materials (non eatable) has to a certain extent gained ground after the significant 58.43% drop

ports. This Product group actually caused the significant droP in 1999 with a negative growth ot -4215%.lt is esPeciallY "Purpose machinery" and qelectronic apparatus6 which rePresent the

largest expons in this Product group.

Danish exports of Processed

goods iumPed skY high. This

export group is the second largest group. With 337 million DKK it eouals a 26.7"k share of the total expofts. The growth rate in

fiiachinery

in 1999. Denmark exPorted 32.73 million DKK worth of raw

materials to Thailand in 2000' which was a 64.89% increase since 1999. Of the raw materials products almost 93% were animal and vegetable Products.

Also Danish imPorts of goods from Thailand increased.

Denmark's imPort f rom Thailand almost reached the 1998 record level of 1.6 billion DKK in 2000 and represented a growth of 7.15% since 1999.

As has been the case in recent years Processed Products n.e.s. still dominates the Thai expods with almost 729 million DKK, i.e. a share of 45% of the total exports. Dominating Products here are obviouslY clothes and shoes with almost 535 million DKK. Danish imPorl of this product grouP has actuallY increased bY 11 .4O% compared to last year's negative growth of 3.62 "/o. "Machines and means of transpon" is the second largest product grouP of Thai exoorts to Denmark' Denmark especiallY imPods telecommunlca-

tion and data Processtng equlPment from Thailand.

The two trends Push the combined bilateral trade between Denmark and Thailand uP lo 2.873 billion DKK in 2000.

This is 3.42% higher than when trade between Thailand and Denmark was at its highest in

1997. The volume was then 2.789 billion DKK. However, Denmark still runs

a trade deficit. Not since 1996 has Denmark had a trade surolus with Thailand. Even though a remarkable Progress in Danish exports to Thailand can be traced the trade balance is still

in favour of Thailand. The Year

2000 showed a Danish trade deficit of 343 million DKK. However, as indicated in the graph trade in 2000 narrowed the gap from 1999 where the Danish trade deficit was almost 750 million DKK.

Record breaki ng growth in Danish exports for 2000 ecently released official figures shows a Danish record breaking export high of 398 billion DKK, an increase of 15% compared to last Yeai. The exPott of services alone iumPed 42 %

to 166 billion DKK. The figures also reflects the higher Prices

on oil an gas, of which Denmark is a net exporter.

16

Exoort to Asia increased 17% while exports to North America jumPed even higher with an increase ol 24o/", maKing USA the fourth largest Danish export market.

Commenting on the increase in exports to the EU of 15%, Mr'

Mogens Lykketoft, Danish Minister for Foreign Affairs' is pleased to sense a new attitude

among Danish comPanies, con-

sidering the EU an enlarged home market. "lt has enhanced the visions and shortened the reaction time

in the comPanies exPort

Preparedness," he saYs. "The exPected slow-down of the globalgrowth in 2001 makes it difficult to predict the development of exports this Year," he

adds.

The EU growth is exPected

to be a healthY 3%' But on some markets, simPlY maintaining newlY gained market share may be a goal in itself. "l am convinced, that Danish comPanies will take uP the challenge and the Danish Export Council will be PrePared to assist them," Mr. Lykketoft said.

INTSRNATIoNAL BnccALAuREATE (IB) PA HsnruFsHoLM KosrsKoLE EX INTERNATIONAL

STUDENTEREKSA

MED DANSKE RZDDER

Prus pn. An lzoooTzoor;,

GnuxpsrolE

Kosrrlsv,

Herluf sholm Skole tilbYder bAde Den danske Studentereksamen og Den internationale Studentereksamen - Intemational Baccalaureate (IB). Dansk studentereksamen er tre-irig, mens IB er en engelsk to-Arig uddannelse,

der aldersmessigt er Placeret sanunen med 2. og 3. g' Som indgang til IB har skolen en pre-IB klasse, som svarer til 1. g matematisk, hvor undervisningen ogsi er tilrettelagt PA engelsk.

oG GYMNASIUM

Kn.65.400,-

Pmsut t,cc ron INTPnNATIoNAL Beccer.tuREArE (IB) un

Kn.30.000,-

KoNrerr

os - sA SENDER vI IN-

FORMATIONSMATERIALE OM KOSTSKOLEN OG VORES UDDANNELSER

Klaus Eusebius Jakobsen rektor 4700Nrestved Tlf. +45 55 75 35 00 Fax + 45 55 75 35 L4 IB-fax + 45 55 75 35 t5 e-mail adresse: rektorkontor@herlufsholm'dk Eller rektor privat telefon + 45 55 75 35 25 Bnsoc os rA srornN ELLER pA rNrnnNrrrrn www.herluf sholm'dk

TV prelude to Julekalenderen filmed in Laos

Tom Sorensen cuttirtg

the ribbcn himseff'to the room at the oft'ice of DFDS TransPort

(Thni) Ltd. To the

right Director lor Corytorate Training Khun Petchctrat

Viriytwitha|av:ong, v,ho will be training the DFDS staff.

DFDS opens an

in-house training room f\ s one of the strategies for 4l achieving the vision of , lbeing a major freight for-

warding company in Thailand, Director and CEO of DFDS .Transport (Thai) Ltd. and President of Danish Thai Chamber of

Commerce Mr. Tom Sorensen recently inaugurated a new department "CorPorate Training" and dedicated a room at the ot fice on Silom Road a classroom for the 65 employees.

birthday partY, the ribbon was cut and the emploYees entertained with song and music comPosed for the occasion bY members of the staff.

ln what could have been a

Julekalenderen - a PoPular Danish Christmas Calendar series broadcast every Year to raise funds for children in a third world country has selected Laos to be recipient country for 2001.

To give the suPPorters and the Danish audience in general an idea of the receiving country' a mini series of 3 x 25 minutes will be broadcast this autumn.

DFDS Transport was recently chosen as the sole supplier of transPort and logistics services to the team to film the series in Laos.

"We are very Proud of being associated with DR TV and the very popular Julekalenderen," says Mr. Tom Sorensen, Director and CEO and President of the Danish Thai Chamber of Commerce.

"Our organization in Thailand will be involved in the logistics of bringing the film equip-

ment

to and f rom

Luang

Prabang in Laos this March."

SAS has introduced Scandinavian Design in-fl ight tableware AS - Scandinavian Air

point was to choose tYPical,

Scandinavian World Cooking program. As with this Program' SAS again turned to top names

value as'classic Scandinavian' design. Then came the task of

Cyren of Orrefors.

All the designers have done

far more than 'iust' creating a new design

l8

'

in fact the starting

ware, Menu and Eva solo, which

are represented in Thailand

bY

Scanproducts Co., Ltd., has since FebruarY 6, 2001 been

- Chidlom' lsetan, Siam Discovery Center, @home and Snowbird at Dusit Thani Hotel. ln Thailand, Menu and Eva solo are mainly well-known for their stainless steel Products.

Both brands are however constantly exPanding the Productline with new Products made of glass, wood and Plastic.

Emporium, Central

intercontinental Business Class routes The pleasant experience ls an extension of the ambitious

Jensen and Designer Gunnar

exclusively designed kitchen-

tail outlets in Thailand, where the Danish designed kitchen-ware is available. Other outlets are The

glasses and Porcelain on all SAS

signer Bo Bonfils of Georg

The Danish brand names within

available at Central DePaftment Store - Lat Prao Branch.

Central DePartment Store is the latest of a list of existing re-

lines System now offers the pleasure of in{light dining with Scandinavian designed tableware.

You will find the new tableware consisting of new cutlery,

within Scandinavian design like Ceramist Ursula Munch-Petersen of Royal CoPenhagen, De-

Danish Design at Central

characteristic, existing design which had alreadY Proven its adjusting this design to fit into the very comPlicated logistics of inflight meals: the various tYPes of meals, the size of the traYs and tables, the seating situation, the shofiage of storage space in the pantry, etc. lf it feels and looks simPle, that is not coincidence. Every-

Cl

tr s s

ical

Sc

tntd inaYicut

desigrt - trtlju"^recl trt in-fligltt conditiorts. That is the concept behind tlte neY' SAS

tablev'are progranl. thing - the height of the glasses, length of the cutlery and weight of the porcelain - it's all a result of careful deliberations and adjustments.

Relax, enioY. lt's Scandinavtan.

\A/e detiver

certaintlr No matter who you are or where you are, we

E

o

are committed

.!

to providing high quality service

that you can count on.We have probabty the

Iw

broadest range of experience in globaL suppty chain management of any company in the

E

industry.We are atso now one of the largest

= 3

But big is onLy better if you make sure that your

=

customers get equaI importance. And at Maersk Logistics, it's our first priority When you consider

our proven track record, unique lT systems, globaI facilities and locaI representatives, you'll be convinced of our care and commitment to every aspect of every link in the suppty chain.

Including the know-how to manage it.

MAERSK LtrErErrFS we

Maersk

logistig (lhailand) Ltd. 6$

Fl., Bangna TowerB,

Phone;(662)7529200

2n Moo 14,

detiver

certaintv

Bangna-Trad Km. 6.5, Bangple, Samutprakarn 10540, ]hailand

til:(652)3120390,3120575-6

E-mail:thalogmkt@maersk-logisticscom

Something in the aif...

Smoke, fumes, dust, grinders and a lot more

Smoke and fumes in the melting area, dust in the sand section and grinders constantly in action are some of the elements that make it difficult not only to keep working areas clean but that are also harmful to the environment in a foundry.

All in all, they represent some pretty good reasons for ensuring that your extraction system is well suited to every situation.

For more than 30 years, DISA has enjoyed a close working relationship with the iron foundry industry. The result is several thousand systems installed that fully comply with the regulations governing working conditions, but that are also economical

to

buy and run.

DISA - intelligent air

,':i,Yii!TI

!^";' ili^,,,

;;,Xirr,

#

Sukhumvit 63 (Ekanai), North Klongton, Wattana, Bangkok 101 l0 Tel. +66 2 714 3989 Fax: +66 2 714 3983 E-mail: disath@disa.co.th wvwv.disagroup.com Soi

r9

Danlsh woman sets uP ecommerce in Bangkok Mrs. Gharlotte Donvang Parks has launched Thailand's first fully functional e-commerlce sites for jewellery. Her JEWELpurpose.com site targets mainly the European consumer market. rs. Charlotte Donvang

Parks, previously a well known name in the Danish advertising and com-

munication industry, has used over a year to develoP her site and e-commerce system. "l got the idea after a Period

of doing different types of freelance work here in Pangkok and I felt I could do with some new challenges. One day on the

way to work

I

read about JEWELpurpose.com came uP

themselves... hence the dual

an exciting challenge. After

by pure coincidence but has turned out to be a very strong

some carefulthinking I came uP with jewellery as the main idea.

name which the marketing strategy is also based on.

purpose of what I do."

JEWELpurpose.com represents a number of very different

It had to be a product easy to send, high quality and good value so it suddenly seemed quite obvious while living in

JEWELpurpose.com has a dual purpose. Not only am I offering

amazon.com and thought that the internet business would be

Thailand to try and exPort some of those fantastic jewelleries the

Thais are so famous for, Mrs. Charlotte explains.

Finding a name for the web

site turned into a challenge in

ul'd like to say

that

the European consumers unlque

jewellery designs that theY would have difficulties finding in their local jewellery shoP at affordable prices. I'm also offering small and medium sized Thai

search, brainstorming and talk-

designers and manufacturers an opportunity to reach new exPort markets that could be exPensive

name

or impossible for them to target

itself but after months of re-

ino to f riends the

designers and manufacturers

and selling products for the signers. I do all the workwith web site from sourcing the signers/manufacturers and

dethe de-

deciding what products to market...

and is not a jewellery shop in the traditional sense but more of a

to taking piclures, writing texts

marketing company providing an easy export marketing set-uP for Thai companies who only invest in keeping some stock available forthe online sales. The web site is still new and Mrs. Charlotte is

Mrs. Charlotte also takes care of the marketing and Pro-

always on the lookout for new creative designs and will in the coming months be adding more new collections to the site. "l concentrate on marketing

and updating the web site."

motion, the administration, customer support etc. and found out the hard way that setting uP an

eBusiness is not for the fainthearted and only a challenge that really focused PeoPle should pursue. Her biggest challenge in the future is develoPing

the site further and making it known around EuroPe but claims that her concept is unique

and that she has some true value to offer the consumers.

JEWELpurpose.com disPlaYs some very unusual jewellery designs at very attractive Prices and is now a fully functional ecommerce web site offering se-

cure online payments in 5 currencies and fully insured deliveries direct from Thailand to Eurooe and a number of countries around the world.

20

B i Luxernboarg

Flytteplaner?

Si har De brug for en Professionel samarbej dspartner. Vi tilbyder Dem:

y' Skandinaviske rfldgivere y' Personlig service y' KonkurrencedYgtige Priser gren Frederiksen Senior Account Manager B o D ell

Mark B. Pedersen Account Manag'er

Union Bank of Norway International S'A' P.O. Box 867, L-2018 Luxembourg Tel. +352 454 945 L, Fax +352 454 945 200

Eil

NOR

uniot

bonh of

rcrwa!

For yderligere information: Navn: Adresse: Telefon/telefax:

Thai-Danish Trade News

Danske Bank offers safe web shopplng Danske Bank launches free service for safe payments on the lnternet

anske Netbetaling, which was launched in December by Danske Bank, the leading bank in Denmark, allows consumers to pay fortheir lnternet ourchases with-

out risk and free of charge.

From now on, a Danske Netbetaling icon will appear on the Web sites of a number of Danish retailers. By clicking on the icon, customers can pay for

their online purchases right away, without having to disclose their credit card number or other sensitive data.

Danske Bank is the first to

offer this service, which is free for both retailers and customers the first year. We expect 250 retailers to join within the first six months.

The florist Interflora is the first retailer that has linked up to Danske Netbetaling. Beginning today, Danske Netbank customers can order a bouquet on Interflora's Web site and pay by

clicking the Danske Netbetaling

icon. A click on the Danske Netbetaling icon automatically links the customer to Danske Netbank where the payment is completed.

It does not cost anything,to be linked to the system. ln the near future, SAS, Tele Danmark,

HABURI, ISO, FONA, SOL BlLLETnet, Dansk Shell, lBM,

Falckbutikken, Euroman, VingShop, VlPshoppen and Kometh.Company will link up.

Today, Danske Netbetaling has already been expanded to include the Danske Netshop site

at www.danskebank.dk <http:// www.danskebank.dk> Danske Netshop will give an

overview of the retailers that have joined, and consumers will

be able to access these retailers from Danske Netshoo.

Facts about online payments Payment takes place online through a direct account-to-

account transfer from the buyer's account to the retailer's account with Danske Bank. The buyer confirms the transaction by entering his or her Danske Netbank agreement number and individual password.

Through the transaction status function. the retailer can see the status of a transaction - either completed or rejected - by entering the reference number of the order.

Retailers will also appreciate

a reversal function which makes it easy to reverse or cancel a payment or part of the amount, e.g. in case of complaints.

22 I

Scandinavian Woodworking Machinery Sometimes - not often - companies change not only their office address, telephone number and fax number but also their company name.

This is, however, exactlY the

transformation which Regent Top (Thailand) Co., Ltd. has gonq through to become Scandinavian Woodworking Machinery Co., Ltd. Two things have been left unchanged: The Managing Director continues to be Mr. Palle Borgzelius and his email is still palle @ cscoms.com The new details are: Scandinavian Woodworking Machinery

24125Moo7 Bangna Trad km. 16,5 Bangchalong, Bangplee Samutprakarn 10540 Tel.:750 9616 Fax:750 9614

Dane: Laos stole my company r. Bjarne Jeppesen, a Danewhowas allowed to establish his Gem Mining Lao PDR Co., Ltd. in the

19800s years before Laos started its cautious economic reform program, is suing the Laos government for 100 mill.

US$ for breach of contract.

Mr. Jeppesen and his wife Julie already last summer fled from Laos to Thailand, when the government seized his saPPhire

mining company and according to Mr. Jeppesen threatened him with imprisonment, torture and execution.

An Australian couPle in charge of a security comPany

story broke around the year end.

Denying that he himself had been doing anything wrong, he indicated that foreigners operating out of Bangkok were in fact involved in a scam, which even-

guarding the factorY was ar-

tually led to the confiscation of

rested before they had time to flee.

his company. He also said, the Lao government had turning a part of the gem mining concession over to a South Korean

"When you are talking million

of dollars, people get greedy," Mr. Jeppesen commented to Associated Press, when the

company.

US-order for Danish Windmills manufacturer, Vestas

within the range of mills Produced by Vestas, Producing

has signed an order for delivery of 346 wind mills to the

660 kW and they will all be delivered this year.

American company, FPL EnergY LLC. The order is worth 865 mill.

DKK.

The order is the final delivery within an oPtion for 600 mills. Now, Vestas and FPL Energy are negotiating an-

he Danish wind mill

Shares in Vestas Wind SYstems jumped 17 DKK, as soon as the company announced the new order. The day before it had already increased 21 DKK. The mills are the smallest

other purchase oPtion for more wind mills.

Danishwindmill manuJacturers are the most advanced world wide.

Part of the Future The GPV Group is a knowledge based technology and outsourcing partner who focus on strategic partnership GPV oroduces, control and develops anything from simple

oroducts within Mechanics and Electronics to highly complex end-products containing many thousand individual elements including final assembly.

The GPV Group includes 6 factories, from which the 5 companies is situated in Denmark.

GPV Asia fihailand) Go', Ltd. is the headquarters for the GPV Group's activities in Asia and is an important element in the GPV Group "Global Sourcing & Contracting concept".

The company specialises in high-quality production of metal components, cabinets and enclosures, wire configuration, electronics or mechanical assembly and complete solutions.

GPV Asia is located approximately 30 km south-east of the centre of Bangkok in the Bangpoo Industrial Estate.

The process capabilities include: Shearing, CNC punching' CNC Bending, Stamping, Welding, CNC Machining and Turning, Powder painting, Wire configuration, Electronic and Mechanical assembly.

Ltd' supplies both simple solutions in the form of individual parts that require few processes,and complex complete systems solutions that include mechanical and electronic sections like precision machined parts' membrane switches, membrane keyboards, fully assembled PCBs with electronic components, and technical plastics.

GPV Asia (Thailand) Co.,

GPV Group www.gpv-group.com

International GPV International A/S, HAndvarkervej 3-5, DK-6880 Tarm, Denmark. Tel: +45 72 1 9

1

I

1

9

Asia Company GPV Asia (Thailand) Co., Ltd. 297 Moo 4, Bangpoo Industrial Estate, Soi 6, Praksa, Muang District ' Sukhumvit Road, Samutprakarn 10280 Tel: +66 2 709 2550-1

23

Tine Hylleberg, the new Danish economic and commercial c ouns ellor to

Thailand with her predecessor Henrik Petersen at the Royal Danish Embassy durinp the State Visit.

New Commercial Counsellor for Denmark in Thailand rs. Tine Hylleberg on March 2001 replaced Mr. Henrik Petersen as

been assigned new Danish counsellor for commercial and economic affairs at the Royal

Denmark's Commercial and

Danish Embassy. She will take

Economic Counsellor to Thai-

over the position on March

land.

2001.

Mrs. Hylleberg lived in Thai-

Mrs. Tine Hylleberg has

QUALITY COLLECTION

BY DANNY Syr alle uniformer til Alletiders Rejser og har stor erfaring med Skandinaviske kunder.

Vi laver bl.a. tsj for ABB, F.L. Smidth, Scandic Hotellerne, Den Danske Bank og Jyske Bank Danny har et godt tilbud

Til Herrer Jakke Par bukser Par ekstra bukser 2 Skjorter 1 Slios KUN: '1 .350,00 DKK I mporterede materialer HAR VARET BOSAT I DANMARK koster 250,00 DKK ekstra.

OG TALER EN DEL DANSK! Alle bestillinger er klar eller 24 timer. Har du f@rst bestilt hos os, gemmer vi dine mAl i 5 Ar

1,

land as a teenager for almost three years due to her fathers work here. She has for the past four years been Head of Section with responsibility for Asia at the

Ministry of Foreign Affairs in Copenhagen.

A Bachelor in Mandarin language, most of Mrs. Hylleberg's carrier and life relates to China.

As a postgraduate she furthered her studies at Fudan University in Shanghai, then went back for more Asian Area studies in Denmark, then out to Taiwan for field studies for an MA thesis which

Former Commercial Counsellor at the Royal Danish Embassy in Bangkok, Mr. Henrik Petersen, has been appointed the new Consul General of the

Henrik Petersen and his

Fax:- (66

2\2587099

Phone:- (66 2) 663 4070 Fax:- (66 2) 663 4926

E-mail: dannysinternational@hotmail.com

24

three years, Mrs. Hylleberg was

Commercial Attache at the Royal Danish Embassy in Beijing, then Commercial Atta-

che at the Danish Consulate General in Shanghai for another two year before taking over her present position back in DenmarK.

She is married to Mr. Torben

lbsen and the couple has one child, Oliver.

Moving to Brazil with record breaking short stopover in the Ministry for Foreign Affairs in Gopenhagen.

Paolo, Brazil.

Danny's Shop Co., Ltd. 17l1 Prime Suite Soi 18 Sukhumvit Road Bangkok '101'10

Asian Studies and Mandarin Language. For the following

iFarewell to Henri Danish Consulate in Sao

Quality Collection Co., Ltd. 22 Rembrandt Tower's Soi 20 Sukhumvit Road Bangkok 101 '10 Phone:- (66 2) 261 5993

she took in 1992 in Modern East

wife Lise had barely said farewell to all their friends at a reception at the Danish Embassy grounds, planning to return to their native Denmark, before

this surprise announcement came in on the email.

Several speakers at the

farewell reception expressed their respect for the way Henrik Petersen has managed his post in Bangkok and wished him and his wife good luck in the future.

Among the speakers were

also Chamber President Tom Sorensen who extended his wish to cover also the couple's dog, Oline, a lovely little Shitsu which came to Bangkok together with Henrik and Lise four years ago and has been punk shaven since to stand the heat.

In a return speech, Henrik Petersen thanked the Ambassa-

Chamber's website has new layout

Scandinavian Ahlines

trrr1l.ss)

kb

E-E.rd

r LundidlhECSD.rbl g€dd

Gurrently the envy all other foreign Ghambers of Gommerre in Thailand, the dancham.or.th of the Danish Thai Ghamber of Commerre has now Fene d itself to better offered links to corporate websites or emails on long term contracts for the members.

Eumpe.n

cohmfiilt BGinssAssoci.lion GCBA

'EUffiSDSA frErureESNM' no'e ddail eb

i n.nbbfr.SDomc ft hmberwnb l0thenk S bmghl

in ow AGM

gesl

tusponsoing

Llncheon

The layout of the website has been redesigned to give better exposure to advertisers.

lh..ilickd lh.t

spsikor. fumer D.nish Minsl€r ofFooign

miF m Enm.nMs.n. Qft.rg tulh.t usu.lg.noosily d $trg Prcbrbly th Bsr B.or.nd l.sr bur nd l.rsr rhe dhhl\Pub I R6miltorUo orc€llonr Sile - rnd Bd Sne thoughod lh. r Hmhg.t.lhlu

rectory. Too few members have taken the offer for an introductory package deal of 300 Baht per month forthese links.

Members can easily rectify this by simply clicking on to the website

and then order under the tab "Advertising".

embers of Danish Thai Chamber of Commerce

the

have reason to be proud of on

Chamber's website

www.dancham.or.th. Currently the site is the most well managed site among all foreign Chambers of Commerce in

Thailand.

But it comes with.a price: Unless

members allocate funds from their marketing budget to support the project, it won't last forever.

Currently, the site has been redesigned to better display advertising banners from the members with relevant commercial otfers. The backbone of the site must, however, be the members links to their own websites and their emails for easy communication in the section of the member di-

,;d

"t ,fr

lt

and Lise p

{

A

Santa Fe is pleased to announce the acquisition of the Asian operations of Global Silverhawk.

Together the Santa Fe Group offers supreme quality systems and service so that we can continue to excel as we are

"Moving Ahead 0f The Rest" Henrik and Lise Petersen in the gala dinner during the State Visit.

full unform at

=

dor N.K. Dyrlund and wife as well as the many friends, he and Lise made during their stay, for the good time they had both had in Bangkok.

SANIA

FE Santa Fe Global Silverhawk, Thailand

207 Soi Saeng Uthai, Sukhumvit 50 Road, Kwang Prakanong, Khet Klongtoey, Bangkok 10250, Thailand Tef : (662) 742 9890-2,4 Fax: (662) 741 4089 E-Mail: globalbk@loxinfo.co.th Website: www.santafe.com.hk

25

Successful evening with Governor Samak Members of the Danish 'rtlrEiD veYefn9f Thai Chamber of Commerce in February met Bangkok Governor Samak Sundaravej together with members of the other Nordic Chambers of Commerce in Thailand. amak Sundaravej was introduced by Chamber

President Tom Sorensen who put to the Governor's responsibility into perspective by

mentioning, that none of the Nordic countries have more citizens than the city of Bangkok.

The Governor was elected with the record high number of 1 ,016,096 votes leaving his opponent trailing more.than five

tqm|lK DUl

The Governor sooke on the issue of "Bangkok Today and in the Future" - a title which gave the outspoken politician a wide opportunity to stray into every corner of the responsibilities of his administration, from traffic to

hundred thousand votes behind.

garbage collection, flood control,

pavements, street vendors, parks, etc.

Helping him stay on top of matters both trivial and controversial, he has 32 years of tur-

Bangkok Governor Samak Sundaravej

Jlanked by the P residents oJ' the Nordic Chambers oJ Commerce in Thailand and Norwegian Ambassador Ragne Birthe Lund.

bulent political experience. As the founder and leader of the Prachakorn Thai Party, he has been elected member of Parlia-

ment ten times and served in various governments as Minister of Interior, Minister of Communication and Transpoftation, Minister of Agriculture and Cooperatives and Deputy Prime Minister.

Useful Contact ROYAL DANISH EMBASSY

Commercial Section 10 Soi Attakarn Prasit Sathorn Tai, Bangkok Tel.: (66 2) 213-2021-5 Fax: (66 2\ 213-1752 HE Niels K. Dyrlund Ambassador Ms Tine Hylleberg Counsellor, Head of Section Mr. Jesoer Vibe-Hansen Counsellor Mr. Attakorn Sarooala Senior Commercial Off icer Ms. Srisuda Vilyalai Commercial Officer ROYAL THAI EMBASSY

Norgesmindevej 18 DK-2100 Copenhagen 0 Denmark Tel.: 39 62 50 10 Fax: 39 62 50 59 HE Ambassador Mr Prasittidej Vichitsorasatra Counsellor SCANDINAVIAN SOCIETY SIAM G.P.O. Box Bangkok 1 0501 Tel.: (66 2) 689-0496-7 Fax: (66 2) 689-0496 Mr. Leo Alexandersen

Chairman DANISH-THAI CHAMBER OF COMMERCE 140212 14th Fl., Glas Haus 1 Sukhumvit 25 Road, Bangkok 10110 Tel.: (66 2) 661-7762

The map of the ktcation of the Ecco ,factory in Ayutthaya where the

Fax; (66 2) 661-7764-5

new shop is located.

Email contact

@

dancham.or.th

Ecco Shoes Opens New Factory Outlet Selling exclusive footwear at wholesale prices. cco Shoes has opened

a Ecco Factory Shop, selling good quality shoes at wholesale orices.

The new shoo is located at

the factory in Saharattanakorn Industrial Estate, 113 Moo 4, Tambon Bangprakru, Amphur

Nakornluang, Ayutthaya.

(Please see the map.)

For f urther information, call Khun Anchana

olease

Chaichulee, (035)716 601, fax (035) 716 615-6.

Email: ach@ecco.com

BECOME A MEMBER OF THE DANISH.THAI CHAMBER OF COMMERCE Fill in this coupon to receive further information and

a

full application form for membership.

Mail or fax the coupon to: Contact Name:

Danish-Thai Chamber of Commerce 14021214th Fl.. Glas Haus 1 Sukhumvit 25 Road, North Klongtoey, Wattana, Bangkok 10110 Tel.: (66 2) 66I-7762

Company name: Address:

Telephone:

26

Fax:

Fax:(662) 661-7764-5 Email contact@ dancham.or.th

Ihe Residence Garden Pattaya Boutique apartment hotel

. Tastefully decorated suites . Separate bedroom and living room . Kitchen and private balcony o 2 swimming pools . In-room safe . ln-room internet connection . ln-room electronic safe . Restaurant and bar . Danish management o Daily - Weekly - Monthly 1461107 Thappaya Road, next to Captain's Corner Steak House and The Residence Suites Tel: 038 364316-7 Fax:038 364268 Email :ibottesen@iname.com id e nceqard en. com osi<lencesuites.com

http ://www. tl rorcs

http://www.ll

tot

Ouality

rs

a customer benefit.

- * â&#x201A;Ź* F.83&Ess

We know that eff ciency and quality in our internal rout nes and procedures leads to an mproved product for our customers This is why we work very activey wth the principles of Total Quality Management throughout the organization C)np t:nnih p rpct rlt nf this nrr:litir rrrirrrp i( lnp ISO QOOl cerlilv zl nn, n:ine r.-,,. ro Dy our Flight Operations division in 1998 SAS thus became the f rst passenger airline to achieve this coveted qua ty standard

www,scandinavian,net

A STAR ALLTANCE Ve

Vern

r-1',