Thai-Danish Trade News - May 1999

ISSN 0859-

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PAC Chillers - the new standard series of packaged ammoniachillers for industries where indirect cooling by means of a secondary refrigerant is required.

The series includes more than 25 types with capacities ranginq f rom 90 to 2,700 kW when chilling water f rom 12 to 6'C. Tailormade solutions are supplied with capacities up to 8,000 kW. PAC chillers have many outstanding features:

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High COP values due to flooded design Designed for the environmentally safe refrigerant ammonia Compact design

Automatic oil return system Plate heat exchangers Very low TEWI value

The user-friendly UNISAB ll is integrated in all PAC chillers. lt is the leading control system for monitoring and optimization. lt is possible to centrally control and monitor compressors through a central PC or PLC by simply connecting a Sabroe communication module.

High performance and natural refrigerants make Sabroe's chillers the natural choice

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Mr. Anders Alie/sen Managing Director Maersk Bangkok Branch

Dear Reader, The annual general meeting of the Danish-Thai Chamber of Commerce, hosted by H.E. Niels Kaas Dyrlund at the Royal Danish Embassy in March, marked the beginning of a new Chamber era.

3

First of all, I would like to welcome our new new board members, Khun Say from Tilleke & Gibbins, and Arne Christensen from Sabroe. They were both selected for the programme committee, and have already been very active! Furthermore, the Board decided to invite Lars Boe and Joergen Hedes as advisors to the Board. They will be looking after our membership drive, so you might hear from them in the futurel

A number of events are planned for the remainder of 1999: in May a luncheon in cooperation with the Royal Danish Embassy, where Minister to the Prime Minister's Office Khun Abhisit, together with a panel of bank managers, will speak on Thailand's present economic situation and outlook; in June a celebration of the 150 years anniversary of the Danish constitution, to be held at the Royal Danish Embassy; this autumn, an evening with Tilleke & Gibbins and Kamthorn, Surachet & Somsak, where members can receive free lawyer's advice on a number of topics; an evening with Danske Bank lnternational, Luxembourg; company visits to Carlsberg's brewery and Maersk Line's container terminal in Laem Chabang; and the traditional Christmas lunch on Thursday, December 9th (Friday is a holiday!), so mark the date now. Without a doubi, the chamber year 1999-2000 will be as eventful as the previous year.

EXECUTIVE DIRECTOF

Ms. Monica Holmgren Tel.: 651-2805 Fa:/J. 651-2652 HONORARY BOAFD MEMBERS

HE Niels K. Dvrlund Royal Danish Embassy, Tel.: 213-2021-5 HE Apiphong Jayanama Rwal Thai Embassv Copenhagen Tel.: (4q 3962 501 0 Dr. Charoen Kanthawonose Tilfeke & Gibbins Tel.:254-264A Khun Thamnoon Wanqlee Thai Airways Internation;l Ltd. Tel.: 51 3-01 21 Khun Chote Sophonpanich Krungthep Sophon Public Company Limited Tel.: 871 -31 91 -5 Fax: 427 -0964

FOYAL DANISH EMBASSY

Commercial Section, 10 Soi Attakarn Prasit :' .::Sathorn Tai, Bangkok 1 0500 Thailand ,, :' . .Tel.t 2\3-2A21-5 Fax: 213-1752 Mr. Henrik Potorsen Mr. Lafs Friis Jensen, Commercial Counsollor Mr, Attakorn Saropala, Senior Comm, Officar Ms. Srisuda Vilyalai, Comm. Officar PUBLISHED AND EDITED BY

Danish-Thai Chamber of Commerce Royal Danish Embassy Scand-Media Corp. Ltd. GRAPHIC PNODUCTION

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Scand-Media Corp. Ltd. Thanyakarn Village, 4/74 Moo 3, Ramintra Soi 14, Bangkok 10230

Tâ‚Ź1.:943-7166-8Fax:943-7169

In this issue of Thai-Danish Trade News, you'll also read an adicle on the successful VIV-Asia agricultural trade fair. In this sector of the economy, at least, it would appear that Thailand is well on the road to recovery.

G Anders Nielsen President Danish-Thai Chamber of Commerce

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estabDen Danske Bank International S.A. is one of the liihed in Luxembourg in 1976 ioundest financial houses providing private barrkirig services. Security and a sensible return on investments are our hallmarks, and we count ' inveStment in Scandinavian securities :rmong our'spbcialities. We strive to maintain long-term custbftrer relationdhips, and we sefl great store by the''individual sgrvice"and solid traditional va{iies that characterise a good bank in the eyes of the private investor. *.,,*,..Den Danske Bank in Luxembourg provides investment advisory services and portfolio .^--,/nanagement to.private clients on the interna'We - tional scene. have the capacity to provide service with a personal touch in a continual dialogue with the individual investor. Danske Fund, our mutual inveshnent fundo has several attractive fund classes for investors who want the wider sfread of risk inherent in collective portfolios.

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Prince Henrik flanked

by Ambassador

Nie/s Kaas Dyrlund

and

Robert Mather, Head of the World

Wildlife Fund in Thailand.

Prince Henrik Visits Thailand dents, government officials,

On March 1B-19, 1999, His Royal

Highness Prince Henrik, the

monk, community leaders and hill

Prince Consort of Denmark, visited Thailand. Prince Henrik is the

protector for the World Wide

tribes representatives - for a total of 688 trainees. Beyond the model school at Huai Mae Dee,

for,Nature (VWVFJ in Den1|[un9 and has a continuing interUnark

mobile education units spread the message of conservation to local

est in environmental programs in Thailand.

farming communities.

The Huai Kha Khaeng Buffer Zone project is focused on the areas adjacent to the Huai Kha Khaeng and Mae Wong National Parks and seeks to enable farming communities to initiate sustainable management of agricultural land and other resources,

On the morning of March 1Bth, Prince Henrik travelled by helicopter over the Khaeng WildIife Sanctuary to the Huay Pa Pok Resort, Iocated in Uthai Thani province. Welcomed upon his arrival by the Uthai Thani governor,

Prince Henrik travelled to the

On the evening of March

WWF Coordination Center at Huai Mae Dee. Here he was given an introduction to three projects sup-

1Bth, Her Majesty the Queen of Thailand hosted a dinner in honor of Prince. Henrik at Bang Pa-in

ported by the Danish goverment through the Danish Cooperation for Environment and Develop-

Palace. Among the topics they

ment program (DANCED).

Since 1994, DKK 450 million (2.2 ttillion baht) have been allocated for environmental projects

into the wild. WWF Thailand is providing technical support for

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in Thailand. The three projects presented to Prince Henrik were the Western Forest Complex (WEFCOM), the WWF Environ-

discussed were HM the Queen's initiative to reintroduce elephants

this initiative.

The visit of Prince Henrik is Khaeng Buffer Zone project, The objective of WEFCOM is

The WWF Environmental Education project at Huai Mae

mental Education project at Hua

system of the Western Forest

Dee is designed to instill an awareness of the conservation of natural resources and the envi-

Mae Dee, and the Huai Kha

Complex.

ronment among teachers, stu-

to establish and implement

a

comprehensive integrated eco-

one of a long series of successful exchanges between the two royal families, dating back over a cen-

tury

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Danish Exports Drop in 1998 In 1998, the first full year of the Asian crisisn Danish exports to Thailand dropped by 28.60/o - a decline of DKK 346.6 million. lmports from Thailand - which had burgeoned by 600/o between 1994-1997 increased by only one percent in 1998. This was enough, however, to double Denmark's trade balance deficit from DKK 367 million in 1997 to DKK 733 million in 1998.

lmport from Thailand in 1,000 DKK

1,600,000

1,4t0,000 I,200,000 1,000,000 e00,000 600,000

Danish Exports to Thailand "Machinery and means of

^.

Ittransport"

formed the largest category of Danish exports to Thailand, worth DKK 51 1 million. This sector represents fully 73o/o of Iotal Danish exports, compared to 58% in 1997. The rise can be explained in paft by uninterrupted delivery and installation of Danish medical equipment in rural hospitals financed by soft loans from Danida. The second largest

group of export products was

Thailand as an exporter of raw

400,000

materials to be processed in Denmark is simply no longerthe case.

200,000

Back to 1993 Levels Out of ten product categories exported from Denmark to Thai-

Export to Thailand

land, the value of eight shrank

in 1,000 DKK

between 1994-1998. The two exceptions were "mineral fuels and lubricants" and "raw materials, non-edible (excluding fuels)".

The value of the latter sector nearly doubled between 1994-

"food/live animals": DKK 149 mil-

1998, from DKK 1B million to DKK

lion.

35 millon, On the Thai side, exporis to Denmark have boomed in the two

This figure, however, is less than half the exports of 1 994. The only other major export item was

"chemical and other chemical goods" whose value was DKK 75 million, still only a fraction of 1995 exports of DKK 201 million. lf "machinerv and means of transare excruoed irom tne

lonut,on' -overall decline

picture, the real export (see graph) is even more 3'1 %.

dramatic:

lmports from Thailand nor

On the imoort side of the ledThai "nrnnoc< gooos F.

--'-'jeo

leading fields of "processed goods n.e.s." and "machinery and means of transport". Between 1994-1998, the value of these goods has risen 70% and 1

19% respectively. In percentage

266% increase from DKK 6 million in 1994 to DKK 22 million in 1998. Exports of "food/live animals" have held steady: DKK 162 million in 1994; DKK 167 million

of 1 4% over 1997. A second major group is "machinery and means of transport", valued at

The Confederation of Danish Industries recently sent a fact-

semi-manufactured" were valued at DKK 182 million; "food/live animals" at DKK 167 million. Both product groups increased in value by 11% over 1997.

The three main imports (see graph) - processed goods n.e.s., machinery and means of trans-

in 1.000 DKK

istered in the sector of "chemicals and other chemical goods": a

in 1998.

DKK532 million, down 15o/ofrom 1997. "Processed goods, chiefly

Trade Balance Thailand

terms. the biggest rise was reg-

n.e.s." (not otherwise specified) form the largest group of products, worth DKK 676 million, a rise

0

Prospects for Recovery finding mission to Thailand. They

concluded that the recovery of the Thai economy was well underway, spurred by the devaluation of the baht, and recommended further Danish investments in Thailand. The mission cautioned, however, against the risk of social unrest in Thailand,

Real Export Decline

Three Main lmports

(see text)

(see text)

700,000

1,400,000

600,000

1,200,000

500,000

1,000,000

as has been seen in other South-

400,000

800,000

east Asian countries.

300,000

600,000

port, and processed goods,

?00,000

400,000

chiefly manufactured - account lor 87o/o of Thai products sold to Denmark. The old stereotvoe of

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00,000

200,000

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Danish Mixed Credit for Public Health Ministry Deadline is fast approaching for Thailand to make use of a Danish offer to finance additional supplies of Danish medical equipment to hospitals in Thailand with a soft loan package of 2,000 million Baht. A contract must be signed by October this year. Otherwise the mixed credit scheme - under which the interest free loan is being offered - willterminate in Thailand.

By Henrik Petersen, Royal Danish Embassy

Environmental Recognition for Grundfos

3Taiwan

Ministry of Public Health and a group of Danish suppliers to provide medical equipment for 93 provincial hospitals and approximately 300 rural health centers all over Thailand, based on a 10-

year interest free loan from

On March 24, the Taiwanese gov-

ernment presented a second annual "green environment award" to companies which made special efforts to orotect their surrounding area.

The competition comprises a regional preliminary round and a national final. (Competitors from the previous year are not allowed to participate.) As one of 26 competitors from the north of Taiwan, Grundfos Taiwan ended up as one of 10 national finalists qualifying for the competition against

another 10 finalists from the soutn.

The winners were chosen by O judges who are either profes^^v^ +r^yh +^^ , ,^r,,^-sities or ''1

government officials. l-ollowing tough competition,

Qominent

-

In 1996, a contract for DKK 340 million was signed between the

Grundfos Taiwan ended uo as number nine in ranking, a very respectable showing for a com-

Danida.

All supplies under the contract - including ultrasound, anaesthesia, intensive care monitoring and dental equipment - have been delivered.

Danida also gave a grant of DKK five million for education and training courses which have been conducted both in Denmark and Thailand according to the principle of "train the trainer". In all,

1,200 doctors and nurses ahve received education and training

Rural hospitals all over Thailand have already received medical equipment and training from Denmark under the first interest free loan scheme agreed to in 19!b. Now, if a contract for the second phase of the project is not signed by October, the Danish offer to finance the project with another softloan package worth 2,M baht will have to be terminated.

under the program.

On December 1,1998, the Thai Cabinet again decided to

the technical requirements of the project.

make use of an interest free loan from Danida of up to USD 56 million to finance additional supplies of medical equipment from Denmark for the same hospitals and rural health centers. On January 19, 1999, the Cabinet approved

At present, the Ministry of Public Health and consultants from Danida are jointly working out the final need assessment and technical specifications, following which a tender will be of-

Time has become a critical factor for the project since the contract must be entered into before October 1999, at which time the mixed credit program under whcih interest free loans are being offered terminate -will in Thailand.

-

fered.

pany that is only seven years old.

SAS-Singaporc Airlines Alliance Singapore Airlines has entered a bilatteral cooperation agreement with SAS, giving passengers belonging to airline loyalty programs the option of earning points when flying each other's airlines.

AIso planned are joint marketing activities and the coordination of timetables.

Singapore Airljnes is expected later this year

-

possibly

by October - to enter the Star Alliance, of which SAS is a foundIng memoer.

Grundfos Weathers Economic Storm Danish pump giant cuts costs and staff as growth slumped, although profit went up.

The financial year of 1998 saw a slump in the economic groMh of

the Grundfos Group, the giant Danish pump manufacturer. Previous years had shown a consistent track record of 1 0% and

more in turnover growth, but in 1998, the growth rate slowed to 4.6Vo - fromDKKT.212 billion to DKK 7.520 billion.

Nevertheless profit before tax reached DKK 495m in 1 998 compared to 472m in 1997.

The crises in Southeast Asia

and Russia had a particularly

strong impact on Group turnover.

Not only did Grundfos companies in lndonesia, South Korea, Thailand, and Malaysia experince a sharp dip in turnover, but sales of Grundfos pumps also dropped in Japan during the second half

of 1998, influnced by the economic recession.

Nonetheless. Europe and ihe American regions came through 1998 with satisfactory results: growth rates of 5% and 6 o/o raspectively. Grundfos gained market shares in those two regions.

In several markets in southern Europe double-digit growth rates have also resulted in the gaining of market shares.

In 1998, the Grundfos Group scored DKK 495 million in profits before tax The Board of Directors view this as satisfactory considering the market situation. Such good results were only possible

because costs were controlled tightly and staff was reduced at the beginning of the year. Cost cutting alone contributed DKK 125 million to the final tally.

Looking at Russia, Southeast

Asia and South

America, Grundfos considers the economic prospects for 1999 to be

uncertain. The continuous deterioration of Denmark's international competitiveness makes the situation even more diffcult.

11

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Carlsberg Buys into Korean Brewery Denmark's Carlsberg loreweries has bought a 15-2Oo/o share in

Hite, a Korean family-owned brewery with an investment of some $50 million.

Having worked with Hite for tha hrcl I,v6 rroarc +he !

DaniSh r,,v vevl tvs'v' brewer has beaten the competition with the minority share purchase. Other international comnanicc srrr:h as Heineken and Anheuser Busch had expressed interest in the Seoul-based brew-

Sabroe chooses Thailand as Regional Manufacturer In March 27, 1999, Sabroe itself was taken over by York lnternational, based in

Pennsylvania, USA. York acquired the Danish company for US$685 million

ery, which commands a 50% share of the Korean beer market.

Hite produces seven million hec-

ltoliters I^

in cash, including a debt of US$ 172

annually, compared to

Jlarlsberg's

Asia-wide production

million. The acquisition by York creates an

of 15 million hectoliters.

Korea ranks in the top 20 of the world's largest beer consum-

industrial refrigeration

ing countries.

mega-company, with an annual revenue of approximately us$ 1.2 billion.

Germans Snatch Up Danish Gheese Germans are buying Danish cheese like never before with exports climbing 7%;o last year for a

total of

81 ,000 tons. Danish cheese exports to Germany are worth approximately DKK 6 bil-

lion per year and account for more than one half of all of

i^^-^r,,^r rqr

^h^^^^ ^.,, reeoe.^pOrts tO the o ur ^ of the EU. -/er On the whole, Danish cheese exports rose 2o/o last year, despite

viest

the global economic situation, Other large cheese exporters like Germany and Holland have seen their exports drop dramatically.

Traditional buyers such as Russia and the Middle East have all but stopped importing. Danish exoorts of feta cheese to lran and Egypt have fallen from 100,000 tonnes/year to 66,000 last year.

"The Russian eollapse and the crisis in Asia, and now more

problems beginning in Latin America, mean that price competition in Europe for dairy products

,be even tougher this year," reports Henning Mortensen of Denmark's Dairy $ssociation.

'Therefore the situation is very

will

uncertain."

Denmark exports cheese to over 100 countries around the wono.

Sabroe, the world's leading producer of industrial refrigeration equipment, has chosen Thailand

The parent company will supply Sabroe fihailand) with manufacturing technology and exper-

as its manufacturing base for

tise. Technicians will anive in Thai-

Southeast Asia. Though Sabroe (fhailand) was established by its Danish parent company in 1988, the local plant produced and assembled only a few parts and accessories, and sales of major industrial refrigeration equipment relied on imports from Europe. To support local production, Sabroe fihailand) is expanding its plant buildings and recruiting more personnel.

Assembly lines for two refrigeration products - Plate Freezers and Packaged Chiller Units - will

land to conduct staff training, testing and co-working projects in assembly lines. Necessary

This will ensure local distributors throughout the region with faster product delivery more convenient after-sales services and a ready supply of spare paris.

Apart from the takeovers, Sabroe signed a Global Sourcing Agreement with a wide range of manufacturing companies to ensure a

begin production in mid-1999.

components will still be imported from Europe. All these measures

are to ensure that production quality standards are identical to Fr

rrnnoan nlantc

The manufacturing move into Thailand was part of Sabroe s global expansion policy as the world

leader in the refrigeration indus-

try. Over the past two years, Sabroe took over other manufac-

turing companies in Europe and branch companies worldwide.

and to respond to all customers' requirements in industrial refrigeration.

On March 27, 1999, Sabroe itself was taken over by York lnternational, based in Pennsylvania, USA. York acquired the Danish company for US$685 million in cash, including a debt of US$ 172 million, The acquisition by York creates an industrial refrigeration mega-company, with an annual revenue of approximately US$ 1.2 billion.

"By combining with York, we create a company with profound industrial strengths," says Ole Andersen, CEO of Sabroe, "Our strengths in Europe and Latin American markets are an excel-

lent complement to York's

strength in its core North American market."

standardized quality of product

13

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Five years ago, Sayumporn Sujintaya, newly elected Board member of the Danish-Thai Chamber of Commerce, lived for year in Denmark, The ThaiAmerican Intellectual Property rights lawyer sfi//speaks some Danish and will be putting her energy into organising activities for the members of the Chamber.

IP

Girl

"We'll have a Banker's Lunch at Danish Embassy in May. In June, we'll celebrate the 150th anniversary of the Danish Constitution. As lawyers, Tilleke & Gibbins should be involved somehow. We'lltake July and August off, since all Danes leave for vacation.',

By James Eckardt

Say Sujintaya comes across as such a pleasant person - downto-eafth. funny, warm-hearted that one of the first questions you're tempted to ask is: "How did a nice girl like you wind up as alawyer?"

"l don't knowl" she laughs, seated in her corner office at Tilleke & Gibbins where she supervises a staff of 70. Director of the venerable law firm's Intellectual Property (lP) Division, Say Sujintaya is a newly elected board

member of the Danish Thai Chamber of Commerce.

"l guess you'd have to

go back to my parents, They immigrated to the United States wnen I was five and, though they're very Westernized, they still hold traditional Asian values. One of these is education as a form of life insurance: something you always have to fall back on. lf you want to become a waitress, okay, but

first get your degree. So after graduating from the University of

Southern California, I went to Loyola School of Law. My parents are retired now but they were very successful in business.They paid

for the private university and for

my living expenses

-

I had a

sports car - while my friends were working their way through school

or taking out student loans.

I

might have gone foi an MBA but I hate math. I like to write and write well, so I thought I would try law school. After I finished, l'd try law and see if I liked it."

I

Say relates this apologia in flawless "Valley Girl" Californian

t4

English. She was born Sayumporn but herAmerican kindergarten teacher shortened the moniker to Say and so it has remained.

Thai might have been her native language but she spoke less and less of it as she grew up in the Studio City section of Los Ange-

ish executive at Maersk and moved to Denmark. "l spent a year learning Danish, learning to

cook and clean and

wash

clothes, to be a housewife for the

els out of Thailand at least ten times a year for lP meetings and seminars. "Dupont, for example, wanted its foreign lawyers for a

first time. Then we moved to

meeting in the US, so I went.

Hong Kong and Singapore are

les. "Do you know the famous

Hong Kong."

For a year in Hong Kong and

frequent sites for lP conventions.

I was recently at seminars in Se-

eighteen months in Japan, Say

Hollywood sign on the hillside?"

attle, Seoul, Beijing. l'll be

worked for the British law firm of Denton Hall Burgin & Warrens.

She gave birth to a daughter, age 6 now, divorced her husband and

South Africa in October."

"You must like the law," I say. "l do. I hate managing people though. And the longer that you are here, the higher you rise, the less law you do and the more management. A good law offic5o is: one, good people and we hav|f , them; two, good clients and we have them; and three, good man-

says Say. "That's Studio City."

Say returned to Thailand only once after graduation. "My family was more American in their tastes for vacations: Mexico, Europe,

Hawaii. Only my grandmother would go back every year. She's Hainan Chinese and would go

back to tend her husband's grave."

"So how did you wind up in Thailand?" I ask. "l was lucky. When I graduated from law school, things were

tough. The field of law was crowded with only one opening for

every 12 graduates. And most graduates wind up in libraries, doing research. But after my second year in law school, ljoined a "Sum-

mer Abroad Program" at the University of Hong Kong. I worked at the Baker & MacKenzie law firm there.

lt

was myfirst time away from

home and I really liked it. Baker & MacKenzie sent my resume on to the Bangkok branch, thinking they might make use of my Thai back-

ground. So I came to work for Baker & MacKenzie in 1986, specializing in commercial law and intellectual property rights. " After four years at Baker & MacKenzie. Say married a Dan-

returned to Thailand in 1994 to take over the Intellectual Property Division of Tilleke & Gibbons. Remarried to a Thai lawyer, she has a son who is one year and eight months old.

"With my family in California and my husband's in Songkhla, we rely a good deal on maids and nannies for child care. My daughter attends Ban Pattana School and is in bed by 7:30, so I try to get home early."

Say's lP division is the largest of Tilleke & Gibbons 18s-strong staff. She handles thousands of clients and the second largest lP caseload in Thailand. "Our job is to protect trademarks and pat-

ents," she says. "Ninety-eight percent of our clients are nonThai. The recent crackdown on Pantip Plaza pirated software is an example of police action encouraged by lP lawyers. The goal is to clean up pirates, to have the cops clamp down directly on such things as pirated drugs. We try not to have pirates as clients," she laughs.

Say estimates that she trav-

agement, which

in

is difficult.

There's a Thai management system and an American, and l'm an American. I look more to the individual and his performance."

"What do you do for fun?"

"Fun? What's fun? No, we have a condo in Hua Hin where

we go every weekend. I can change into my shorts, no makeup, go shopping in the mar-

ket, buy the English-language papers. Weekends are important for our kids. We go to the US every year for vacation. We just got

back from Songkhla for the Songkran holidays with my

-

husband's family so different from llfe in Bangkok. We're resort people. There's a resort on a hill in Langkawi that we like, and the Sheraton Laguna in Phuket. And we can get away without the kids.

(Continued on page 22)

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Top: Post-war cargo movement: break bulk and coolies. Lower Photos: views of Klong ToeY Harbor.

c,

MaerskAchieves a Half Century in Thailand "The first Maersk shipment to Thailand was railway equipment from Japan. That was in 1948. A year later, Maersk Line set up an office and a regular route from Thailand to Japan. In 1951, the company moved its headquarters to South Sathorn Road. In February 1994, we moved out here to the Bangna Towers, on the Bangna-Trad highway."

Mr. Anders Nielsen, Managing Director'

By James Eckardt

Maersk is big. The company runs container ships as long as three football fields and there are 150

moved its headquarters to South Sathorn Road. In February 1994, we moved out here to the Bangna

in the Maersk fleet PlYing the

Towers, on the Bangna-Trad

world's trade routes.for a total of seven million tons deadweight.

highway."

There are 300 Maersk Line offices

in 80 countries, 1O,0OO

emPloYing

people.

This year Maersk achieves its 50th anniversary in Thailand.

"The first Maersk shiPment to

Thailand was railway equiPment

from Japan," says Mr Ntelsen.

"That was in 1948. A year later, Maersk Line set up an office and a regular route from Thailand to Japan. In 1951, the comPanY

16

The new headquafters sYmbolizes the shift of the comPanY's shipping from Klong ToeY to the new port of Laem Chabang, further down the highwaY. Maersk occupies one of five terminals at Laem Chabang: a berth length of 300 meters at a water dePth of '1 4, serviced by four gantry cranes in a yard area of 178,000 sqm, with a handling caPacitY of over

400,000 teu. Big. "We started using the new

port in a small way in 1993," comments Mr Nielsen. "We took over our own terminal on a long-term lease in 1996, On MaY 1st last year, we closed down our Klong Toey operations. Our last feeder

line up the Chao PhraYa shut down a year and a half ago. lt was

the end of an era."

The new potl circumvents the congestion of Klong ToeY and

downtown Bangkok, Providing faster, more efficient, more cost effective service to Maersk clients. "And despite the Asian cri-

sis, the government

came

through with its promises for new roads to the Port," adds Mr

Neilsen. Both road and rail connections lead 1 10 km awaY to the

Lat Krabang Inland Container Depot, close to Bangkok, constructed by the State RailwaY of Thailand in 1996. Here Maersk occupies one of six terminals: 127.OO0 sqm in area, 6,000 teu storage capacity, 148 reefer plugs, with track connections to 16 daily container trains and a Maersk trucking fleet of 60 Volvos

and Scanias. Plus on-site customs clearance and imPort/export licences.

"Our philosoPhY is to do everything in-house," exPlains Mr Nielsen, "We don't relY on suP-

The modern day Maersk

operation: door-to-door service, From the Maersk terminal at Laem Chabang Port to the Lat Krabang Inland Container Depot to all points in Thailand, containers are sped aboard a fleet of Volvo

and Scania trucks,

pliers but provide door-to-door

"l see the Lat Krabang termi-

Cambodia and Western Australia, with branch offices in Chiang Mai and Songkhla. Established ten years later, Siam Shoreside Services runs the trucking fleet and the Lat Krabang and the

nal as a major improvement in Thailand's transportation efficiency, and the rapid growth of Laem Chabang Port will make Thailand an important player in

Sanpawut Road inland container depots. Since 1981 , Mercantile Consolidators has been offering a complete menu of specialized services: supply chain manage-

the shipping induetry."

service with our own equipment and our own personnel. lt's oneservice all the stop shopping way.

-

ever," says Mr Nielsen. "lmports are down but expofts are up significantly. For shipping lines, the trade imbalance means we have to ship empty containers to Thailand, raising costs. lnter-Asian traffic has gone down, while exports to Europe and the US have nsen.

When trade picks up or

the first months of this year have seen a slow rise in both imports and exports. "l see trade rising now but the biggest problem is ensure sustainable exports," Mr Nielsen maintains. "There is an increase in volume but a decline in value, measured by US dollars. This is due to the floating baht but ex-

slacks off, a shipping company is

ports would steam ahead even

ment. documentation. customs

faster if the banks would finance

Besides Maersk Bangkok

clearance, pick and pack,

the first to know. Mr Nielson

barcoding, warehousing, for-

points to a recent rise in the imports of car parts as indicating a

exporters. The government's

Branch, there are three subsidiary companies in Maersk Group Thailand, Bangkok Marine Company, established in 1973, is the agent for shipping to Vietnam,

warding, air freight and door de-

rise in automobile and truck

livery Altogether Maersk employs

manufacturing. In 1998, Thai imports fell by 33% against the year before, while exports fell 7o/o. BUI

400 people.

"This has been our best vear

stimulus package will help overcome the credit crunch and get commercial banks to staft loaning money again. Trade does look better in value terms over the past

L7

Lower right: Maersk headquarters at Bagna Tower 2, Bangna-Trad Highway. Five years old, the new headquarters replaced the 48-year old Maersk building on South Satorn Road. Other photos: Maersk shipping and truck loading at the company terminal at Laem Chabang Port.

(Photos by Jonathan Taylor)

couple of months. February was a turning point. with a higher volume of impofts. lvore importantly they are the right kind of imporls, not consumer goods but raw materials and semi-finished products for the export industry This is how things should be."

Anders Nielsen speaks with the benefii of 26 year9in the shipping industry He joined Maersk

7

\

Director in Bangkok four years ago. He brings a ceftain perspective to the current Asian crisis.

During his stint in Rio de Janeiro. from 1985-1989, he saw inflation

tended their Danish trainee

rico nno

Denmark," comments Mr Nielsen.

"So far, thirty Thai college graduates have been recruited for the Maersk training program. They'll

nornant

nor rinrt

"ln Rr:zil therc urcrc nOlitiCal problems which prolonged the economic crisis. The difference here is that the Thai government

in

saw what the problems were and they took measures to implement

Copenhagen in the tanker trade. he worked for Maersk in Taiwan, England, Srazil and Portugal before becoming Maersk Managing

a solution, They knew what they not had to do and they did it just talk, I'm optimistic." Six years ago, Maersk ex-

in 1973. Starting out

18

scheme worldwide. n ^ a ^ groDar ^t^h^l AS company. we had to reach out to a much larger

population pool base than just

work and study here for two years, going to Copenhagen occasionally for special courses and exams. Afterward, they'll be posted to another country and then back to Thailand or to a third country so the young people

-

in Maersk have equal career opportunities."

Rcvnnd re.n ritmAnt MaefSk evt

v,

'v

advancing technologically.

Customers are linked to its comis also

puter system so they can track the progress of shipments, 'As information is updated on our computers, so it is on theirs." says Mr Nielsen. "lnformation technology complements a streamlined infrastructure of ports, inland terminals and a trucking fleet, so that we accomplish our main goal: making things easier for our customers."

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Danish Companies Clean Up at VIVAsia

By James Eckardt

Danish companies were heavily represented at the third biannual VIV Asia Trade Fair held at the Queen Sirikit Convention Center on March 18-20,1999. The Bangkok YIV (Vakbeurs lntensive Veehoudery: Dutch for "Trade Fair Intensive Farming") is the most important Asian trade fair for

companies manufacturing equipment and supplies for the pig and poultry industries.

Far left: Thomas Hansen of Skov A,/5. Left: Mogens Berger Christensen of Hartmann, Below: booths of AMI Asia Group and Echberg. Opposite page: Frank Hansen, General Manager of AMI Asia Group.

ventilation plants. "ln 1997, of course, you had the crash. The

A total of 301 companies manned

manufacturer of computerized

exhibits at the Bangkok VIV Of

feed, water and light controls for chicken coops, and of ventilating and heat-control equipment. "Our Thai customers are contacting us for our Tunnel Ventilation system,

1995 is there is more competition.

The market has long been dominated by Denmark and Holland

used for cooling chicken coops in tropical climates, while our Combi-tunnel heating system is

but now you new competitors from olaces like Taiwan. "l've been talking to custom-

the 41 nations represented, Den-

mark ranked third. Twenty-four Danish agricultural firms exhibited

at the fait tying with France and behind the Netherlands (44) and the USA (38).

Danish salesmen reported doing a brisk business this year, in contrast to the economic doldrums of the 1997 Bangkok VIV Major Asian markets for the poul-

try industry are lndia, Malaysia and Indonesia; for the pork industry Philippines, Thailand, Korea ano Japan.

"Two years ago, there was a bad crisis, but this year is much

better," commented Thomas Hansen of Skov A/S, a major

20

popular in Korea, Taiwan and Japan where temperatures can vary between -15C and 4OC. We've been making some very positive contacts. l'm very optimistic."

"This year reminds me of the boom year of 1995, being similar in both the amount and quality of our customers," observes Anders

Nohr Jensen, General Export Manager for Echberg A/S, manu-

facturer of feeding systems and

big difference between now and

the baht. "l keep telling people that the Asian crisis was not my fault," he jokes. "They want to know where I'm moving next."

AMl, Mr Hansen explains, is a consortium of five Danish companies: Clena which makes pig pen and chicken coop cleaning equipment; Faaborg, feeding

ers from Hong Kong, Taiwan,

troughs; Daltec, dry feed; Fog

Thailand, Korea and the Philip-

Agentur, slurry collection; AP, pig feeders. Two other members are the German Howena, producer of liquid feeds and Exaban, a Spanish ventilator manufacturer. The

pines. Our pig feeding and venti-

lation systems are especially popular in the Philippines. This trade fair is the major showcase for us in Asia, comparable to the Utrecht VIV Fair in Eurooe."

Frank Hansen, General Manager of the AMI Asia Group, has been living in Bangkok since July 1, 1997, just before the crash of

seven companies combined to market their expertise under the AMI Asia Group logo.

"Our major markets are Thailand, Taiwan, the Philippines and Korea," says Mr Hansen, "l be-

left by Taiwan which has been hit by footand-mouth disease.

ports Mogens Berger Christensen at the Hartmann exhibit. "Thailand, Malaysia and the Phillipines

We're selling three liquid feeding sys-

are our biggest customers.

They're switching from plastic egg cartons, aware of the environmental issues as in Europe.

And our prices are competitive.

tems in Korea.

"ln Thailand, pork prices are high

because farmers had previously cut down on production when domestic demand slumped 307o but demand is rising now along with the economy. The Asian

crisis has focused

attention in Denmark upon the region. Denmark has long been a leader in

the pig industry:

The Asian crisis has focued a lot of attention in Denmark. People have become aware of the business opportuities here, and the shortage of capital. We already have a joint venture with Malaysia for the manufacture of industrial packaging for mobile phones.

Right now, we're importing egg cartons from Denmark but later on we could manufacture them here in the region. The situation looks very promising," Jorn lversen is President of

Brodrene

Reno, manufacturers of high pressure cleaners for pig pens and chicken coops. This is his

Hartmann is a Dan-

third time at the Bangkok VIV Asia

ish firm with

Trade Fair. "Sales are up again from 1997," he reports. "We're selling more more than we expected. There are more people

85% ot our pork

is

exported."

60

lieve the Asian crisis has bottomed out. We're getting more orders in the past three months than we've had in three years.

years experinence in the production of egg cartons. The raw ma-

We're doing especially good business in the Philippines. Pig production is also pickinQ up in Ko-

compost. The natural fibers provide high absorbency, good air

do even better than 1995. The

circulation and resistance to pres-

are sharing my booth feel the

rea, which is exporting chilled pork to Japan, filling the vacuum

terial is recycled paper, biodegradable and convertible into

SUTE.

haon 'r\A/a'rra vvv v9 u99rr

rronr vgry

lal ror r " ra Igvuoyt

here, more interest, and lfeel we'll

Pakistan."

"This is my first time horo brrl business is good," says Frank B, Andersen, Regional Export Manager of Funki, Denmark's leading

producer of pens, equipment, ventilation and feed systems for pig production. "We've been very busy. We're getting a lot of cus-

tomers from Korea, Australia.

China, Thailand, the Philippines.

I feel the economy is definitely picking up."

Across the aisle, Torben Knudsen agrees, Expoft Manager of Egebjerg Maskinfabrik A/S, Mr Torden has enjoyed brisk sales of Tube-o-Mat wet and dry pig feeders. Customers have come from Korea, Japan, Philippines and Thailand.

"This is definitely the place to be," he concludes. "There are trade fairs in Manila and Beijing

but they're mostly local affairs.

The Bangkok fair attracts people from all over Asia. Bangkok is for the region what Utrechi is for Europe, lowaforthe USA, Sao Paulo

for South America. You meet everyone here."

other four Danish companies that

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Joint Nordic Chamber of Commerce now Set up in Metnam In Vietnam, the Nordic companies have succeeded in setting up a joint Nordic Chamber of Commerce in Hanoi and hopes to expand to Ho Chi Minh City as well.

The lP Girl (Continued from page

14)

lf I have a conference in San Diego, say, my husband willjoin me

afterward

-

combine business

and pleasure."

"How did you wind up on the board of the Danish Thai Chamber of Commerce?"

"Tilleke & Gibbins belongs to many Chambers. l'm involved in the American Chamber of Commerce, naturally. l'm on their Intellectual Propedy Rights Committee.

"A Thai lawyer, Khun Kamthorn, suggested my name to the Danish Thai Chamber. I thought the monthly meetings would be

at the Danish Ambassador's house which is fine, on my way home. Then I find out the meet-

ings are held on Sukhumvit Soi

0

13. At the first meeting, I asked a lot of questions and - me and my

big mouth The Vietnamese authorities have granted persmission to the Nordic business community to establish a Nordic Chamber of Commerce in Hanoi.

The

Chairman of NORDCHAN/ is Mr. Preben

Hjortlund, a Dane who moved from Bangkok to Vietnam six

years ago. Mr. Hjortlund is Managing Director of Hanoi lnternational Technological Centre.

Thirty member companies of the Nordic Chamber have already taken steps to establish a branch in Ho Chi Minh City.

The Chamber's address is: The Nordic Chamber of Com-

merce in Vietnam, Hanoi Branch, HITC Business Centre, Xuan Thuy Road, Cau Giay District, IPO Box 240,I'anoi, Vietnam.

Telephone: +84 4834 1682, fax: +84 48 34 20 34 and e-mail: hitcltd@hn.vnn.vn

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Luxembourg

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| wound up ap-

pointed to the Programs Committee, with two other board members. Now we have to figure out functions for each month.

"We'll have a Banker's Lunch

at Danish Embassy in May.

In

June, we'll celebrate the 1 50th anniversary of the Danish Constitution. As lawyers, Tilleke & Gibbins

should be involved somehow.

We'll take July and August off, since all Danes leave for vacation. "ln September, we'll have a Lawyer's Day. The theme will be:

'Everything you ever wanted to know about the law but didn't want to pay to ask.' We'll have separate booths for different kinds of law: family, divorce, wills, adoption, owning land, tax, intellectual property. The Chamber will sell food and drink to raise funds.

rf r^^^r duvtuv ,"^^ ^f.,i^^ :^ il tvvdt tJ lt vE, | think

Legger De vegt pi:

people will jump for it,

"There are many managing directors here who would like some advice about the law but don't want to pay 400 dollars an hour for it. We'll send out a survey to see what legal areas people are interested in. This event will appeal to individuals too

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0

New Danish Consulate Opened in Pattaya

By James Eckardt

$*i.d"*'-.

I

On April 3Oth, Danish Ambassador Niels Kaas Dyrlund opened a

Danish Consulate in Pattaya to serve the increasing number of residents and tourists from Denmark. Housed in an attractive of-

Left: Ambassador Niels Kaas Dyrlund cutting ribbon. Below: Ambasssaor Dyrlund at the Dusit Resort reception. Bottom: Danish volunteers at the Pattaya O rph an a g e. Bottom left: Ambassador Dyrlund and Honorary Consul Stig VagtAndercen at the new Consulate,

fice adjacent to the White House

Resort on Jomtien Beach, the Consulate also serves citizens of

Sweden and Norway, and

is

headed by Honorary Consul Stig Vagt-Andersen.

"Eighty five thousand Danes came to Thailand last year, Am-

bassador Dyrlund remarked.

"This year, an estimated 18,000 of them will came to Pattaya. So it is appropriate that we provide consular services here."

Honorary Consul Stig VagtAndersen first came from Denmark to Pattaya eight years ago to manage the Mermaid Hotel

with its large Danish clientele.

Later joined by partner Bent Laasholdt, he moved one soi away to the White House Resort

to found Ben Adisti Co Ltd, a travel agency catering primarily to Danes. The partners also run the Admiral Pub and Restaurant, graced by a portrait of Admiral Andreas Richelieu, founder of the modern Royal Thai Navy. The restaurant features Danish cuisine

but is popular among a broad range of expatriates in Pattaya. In

December, the partners opened another travel agency and restaurant in Hua Hin.

The soi leading from the White House Resort is "Little Den-

mark". Danes who had originally come as tourists stayed on to

open other Danish establishments: the Denmark Hotel and Restaurant, Mermaid S-Star PADI

Diving, Washerei, Honsehuset,

Top Line Skandia Danish Pub. The lndian tailor on this street also speaks some Danish.

"There are fifteen Danes registered with the Consulate," Bent

Laasholdt remarks. "But there's probably more than fifty. Many retired couples come here for six months of the year. They stay in the same room in the same hotel, sit at the same deckchairs on

the beach and have their own

social groups. When the weather warms up in Denmark, they go home. Thirty to forty percent of our clients are repeat visitors."

During winter months, weekly chartered flights from Denmark, each carrying 256 passengers, land at U-Tapao Airport. Many vacationers tend to make Pattaya their base for travel to Koh

-

Chang, Khao Yai, Cambodia, Vietnam - for three weeks to a month.

Stig Vagt-Andersen became

Swedish Honorary Consul in 1992, Norwegian in May 1998 and Danish in April 1999. The three countries decided to share the expenses of setting up an office and hiring a secretary. The new Consulate office displays the maps, flags and royal families of

the three Scandinavian countries.

"lt's nice to have a counter," Mr Vagt-Andersen remarks. "lt shows people we're ready for business. The benefit of having a local Consul on the scene is that I have very good personal relations with police, customs and immigration. So they can be flexible in emergencies. My job is to see that people who are imprisoned receive their civil rights, a lawyer, contact with their families,

etc."

"Death cases used to be mainly young people on big motorcycles but these have dimin-

ished in recent years. Either people have gotten smarter, or older. More common are young people with no fixed jobs or income who overstay their visas.

They may have gotten money from their parents one or two or threetimes, but once this source is exhausted, they are surprised that the Consulate. cannot offer them money."

Beyond such emergencies, the Consulate handles a great deal of routine documentation

work for pensions, wills, marriages, visas for Thai tourists, ballots for national and EU elections.

"The important thing is to be

of service," concludes Honorary Consul Vagt-Anderson. "And now we are equipped for that."

That evening, Ambassador Niels Kaas Dyrlund hosted a reception at the Dusit Resort. A hundred Thai and Scandinavian

residents of Pattaya joined

in

toasting the new Consulate,

23

Danish Pavilion at Entech Pollutec Asia '99 From May 5-9, eight Danish environmental experts manned a pavilion at Entech Pollutec Asia '99 exhibition, housed in the Bangkok International Trade and Exhibition Center. Their presence was in line with the many environmental projects initiated in Thailand by the Danish Cooperation for Environment and Development (DANCED).

At an April 29th press conference at the Danish Embassy. Ambassador Niels Kaas Dyrlund spoke of the background to DANCED: "Thc r:nnncratinn hetWeen Denmark and Thailand was established in 1994. At present approximately 2.2 billion baht have been allocated for environmental activities focussing on a broad number of environmental issues

related to urbanisation, energy, forestry and agriculture, biodiversity and coastal management. The programme is based

upon the experience we have gained in Denmark and is as

much building on prevention rather than 'end of the pipe' solutions.

"Five years have gone since Denmark and Thailand agreed to start this cooperation and from a

modest beginning the program has grown to comprise more than

30 projects spanning from protection of bio diverstiy to industrial pollution control. . . The private sector is playing an increasingly important role in reaching the goals for a better environment.

"Enforcement of environmental legislation has in recent years made it necessary for Thai industries to invest in equipment and systems to reduce pollution. The increasing public environmental awareness, for which the media should receive due credit, and the need for exporling companies to conform to international environmental standards, will increase

the demand for environmental technologies. "l hope the DANCED Partner-

I At the Danish Pavilion (left to right) Joel Nielsen, Kampsax International; Henning Nygaard, Danish Federation of Small and Medium Sized Enterprises; and Henrik Petersen, Counsellor (Economic and Commercial) Royal Danish Embassy, Thailand

ship Facility can contribute

in

and Medium Sized Enterprises.

meeting this demand by facilitat-

eight environmental experts are in

ing the transfer of technology from Denmark to Thai compa-

place to advise Thai companies in the fields of renewable energy, fish processing, water and waste water, printing technologies, sus-

nies."

As this issue of Thai Danish Trade News goes to press, the Danish delegation to Entech Pollutec Asia 99 are setting up their displays, video and data base equipment. Organized by the Danish Federation of Small

tainable building, refrigeration and

air conditioning, wood processsing, and public-private part-

nership. The next issue of Ihal Danish Trade tVews will follow up on their progress.

DANCED Promotes Cleaner Technology in Thailand The Promotion of Cleaner Tech-

cerned organizations with infor-

nology in Thai Industry is a project

mation on CT. The CTIC will . Establish a library containing local and international literature related to CT

jointly implemented by the Thai-

:

land Environment Institute and the Industrial Environmental Manage-

ment Program of the Federation of Thai Industries (lEM-FTl) with the support of the Danish Cooperation on Environment and Development (DANCED), in close

o Dcrielnn ancl ciisscryljpg{g

relevant information on

cooperation with Danish consultants.

The project is specifically aimed at small and rqedium scale

industries in the electroplating, textile and food industries, which are major polluters. Initiated in

The first step to implement CT (Cleaner Technology) in industries is to conduct a resource management audit.. This will be combined with trajning act.ivities about CT.

May 1996, the prolect is in its first

Model resource management

two-year phase, for a total duration of 5 years.

audits will be conducted in each target industry sector, and dem-

24

CT

through regular newsletters. . Maintain a database of CT experts and related equipment onstration projects of successful

CT implementation in these industries will be utilized as a model for other industries.

A Cleaner Technology Information Center (CTIC) will be established at the Thailand Environ-

ment Institute provide all con-

suppliers, as well as play a catalytic role in providing networking opportunities for industry and experts.

.

Develop industry-specific

CT manuals.and audio-visual au-

dit training materials.

Tivoli Garden Gelebrates its 157th Year On April 23, Copenhagen's Tivoli

the gfree falle is supposed to pro-

Garden opened its gates for the 157th season with a new Oriental Corner, the 125th anniversary of the Pantomime Theater and thousands of spring flowers.

rrida e nraet avnarionna

One new attraction is the Golden Tower in the Oriental E1001 Nights6 Corner of the old

garden. The 63-meter-tall tower stands as a landmark, topped by a golden dome. For the brave,

One of Tivoli Garden's most charming buildings, the peacock

tail-curtained Pantomime Theatre, celebrates its 125th anniversary with a new pantomime show,

"Flaminia's Suitors".

Tivoli Garden is open daily from 1 1.00 to 24.00, Friday and Saturday until O1 .00. The season ends on September 26.

UFO Sighted in Denmark InAonan^an+rr, ^f

6.^h othe( four

'r|vv||L|,v|vgl arrcraft in Danish airspace have q

on. The private jetplane was clos

est to the object while the others

reported an unidentified flying nhicet The nhccrriSligpg 166( place on February 3, the same

were further away. The pilots maintained that what they saw

day British auIhorities registered a UFO on their radar, according

a satellite nor another airplane, "We don't know what happened apart from the observation of a light,e said Lars Andersen

vuJvvL,

to Swedish newspaper

Goteborgs-Tidningen.

The reports came from a private jetplane from Debonair, two SAS and one Sabena aidiners.

The pilots said they saw a red. fast moving light, which stopped

was neither the Nodhern Lights,

f

rom SAS

inf

ormation

in

Stockholm.6We won't speculate

whether it could have been a UFO, We don't have that kind of expeftise."

for a few seconds before moving

S/r

l*rite, d,esign, print, manage and distribute magazines, news-letters, directories, and brochures in close cooperation with our clients in Thailand, as well as abroad. Why not you?

The Hole in the Wall Gang Danish banks are to re-install

(

some 1200 cash dispensers outside their premises after an unusual swindle was discovered in mid-April, In the scam, false fronts were put on two dispensers over a period of time, which digitally cop-

ied inserted cards and registered lhe pin codes used by clients. The

Scand-Media Corp. Ltd

facsimile fronts were subse-

4/74 Moo 3, Thanyakarn Village, Soi Raminthral4,

quently removed and details put on blank cards.

The dispenser supplier will revamp all dispensers to prevent the same sort of fraud in the future.

Ramintra Road, Bangkok 10230, Thailand

Take it to the 12-Mile Limit On May 1, Denmark extended its maritime territory from three to 12 miles, bringing the country in line

with other nations around the Baltic Sea, as well as most of the world.

This extension of Danish sov-

ereignty will help in combatiing narcotics smuggling, according to police authorities.

Greenland and the Faroe lsIands, autonomous overseas [erritories within the Danish realm, are not affected by the increase.

Largest Hash Haul in Danish History On April 26, police arrested twenty people in the largest hash case in Danish history. More than

DKK 500 million worth of hash was discovered by police aboard a Lithuanian ship in the port of

Koge. 50 km south of Copenhagen, In a subsequent raid, po-

lice arrested 20 suspects. One was released, while the other 19

remain in custody. A police spokesman Koge reports that the police believe they have caught the ringleaders of the smuggling scneme.

Tel.: (66 2) 943 7166-8 Fax: (66 2) 943 7169 E-mail: scandm@mozart.inet.co.th

Memories of Ammundsen

By James Eckardt

One of the perks of being a journalist is to interview a character so fascinating that you can't stoP telling your friends about him for

tal job that same day. We studied

days.

three days.

"At Don Muang, we asked for a hotel and were told that there wasn't one. The customs officers gave us tea and bananas. We

Such a character was Dr Einar Ammundsen. In earlY 1993, I was writing a magazine storY about the Danes in Thailand - en-

titled, lamely enough, "Great Danes"

-

and someone sug-

gested that I

interview

Dr

Ammundsen. We settled down in the living room of his old home, crammed with books and Photographs, on Sukhumvit Soi 10. Dr Ammunsen told me how he had first arrived in Bangkok shortlY after World War ll.

"l planned to staY for five

years," he recalled. "lnstead, I've been here for forty-six. I couldn't

think of a good reason to go nome. .

.

"l came here by luck. A friend

tropical medicine in London for four months and then flew to Bangkok via KLM. The triP took

lived on Sathorn Road with a

training a new generation of Thai doctors. There were very few sPecialists. I was doing things than that I would be Put in jail for now.

When I look back on those times, the medical progress in Thailand has been un-be-lievable.

"After work, the foreign community - British, Danes, Dutch would gather at the SPorts Club.

Bangkok was a village then. The international community was so small that everyone knew everyone else. Jim ThomPson was a

Danish sea captain. When we left

friend. .

were finally sent to a camP for Dutch war prisoners being rePatriated to Indonesia. The repatriation camp turned out to be the Oriental Hotel. We staYed there for two months. Afterward, we

the hotel, we asked if we could pay some money. We settled on a bill of one dollar a daY! In those days, the house where I live now

-

this whole Sukhumvit area was nothing but rice fields.

-

"We began our Practice at the

British Dispensary and the

returned back from a voYage to

Bangkok Nursing Home. Thai

Asia as a ship's surgeon, and said that he wanted to set uP a Practice in Bangkok. I quit mY hosPi-

doctors were trickling back from the war at that time, and they found the equipment and facili-

36

ties here appalling. TheY were also burdened with the task of

.

"l took lessons in Thai

and

had no problem whatsoever adapting to the culture. I like the Thai mentality. The Danes and the

Thai are both easy going, and they have the same sense of humor- unlike the Swedes who can be very stiff and formal. The Thai ambassador to Denmark and

Sweden came back from the three-month stint in Stockholm and told me: "You and the

Swedes live so close to each other, but you are so different. You

and I are more alike.' For the Danes, Thailand is the closest far-

away country.

"Bangkok has changed radically but l've had a marvelous life here. When I first came, PeoPle said, 'You missed it. You should have seen Bangkok before the

war.' But Bangkok stayed the same throughout the Fifties. Field Marshal Sarit [Thanarat] reallY kicked things off in the eadY Six-

ties."

Sometime during our conversation, I asked if I could smoke a cigarette.

"Only if you give me one," Dr Ammundsen replied. He lit uP and was suddenly racked bY a vicious cough.

Six years later, on March 7,

1999, Dr Ammundsen died of lung cancer in Denmark. ManY obituaries have graced newspapers and magazines here. l'd just like to add my own small note of

admiration.

!'

NewSAS Community

Affairs Manager Jeanette Thorsen (left) likes to pilot small planes,

LE-DIRECTOR DIRECTOR ffiil ';..P*il

STEYE HARLE -

ffi

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Provider of the following systems:

Jeanette Thorsen cPilots

Access Control from

sns

Intruder Alarm Systems

ties at Christmas. "The job involves special services to the

Community Affairs Manager of SAS. "Six years ago, in Copenhagen, I received my licence to fly small planes. I thought of be-

community," she explains. "Not

In a roundabout way, Jeanette found her way back to SAS.

five years as a travel agent Copenhagen, she followed her husband to Shanghai where he worked for the Swedish furniture

,GAtter 'tr'in

company IKEA. In 1994, she opened an offline station for SAS in Shanghai.

"There were no direct flights from

to Europe, so I arranged our customers via Beijing or Hong Kong," she explains. "AfShanghai

ter another year in Taiwan, we moved to Bangkok and I asked SAS

if

they had a job for me. They

did, at the customers' relations desk at Don Muang Airport. In February, I moved to this job, Community Affairs Manager, at the SAS Thailand office."

As Community Affairs Manager, Jeanette Thorsen is the con-

tact person for a wide variety of Scandinavian conipanies based in Bangkok. She arranges book-

ings, seminars, special trips for travel managers, and puts out a newsletter. Community projects

include sponsoring balls, golf tournaments and children's par-

Perimeter Systems Personal Attack / Hold up Systems

Service provider for: Consultation Security design

just to companies, but to individuals too. I know the kind of service

Maintenance contracts 24 Hours service

that is provided back home and try to provide it here too."

How does she like Bangkok?

"Compared to Shanghai, it's paradise. In Shanghai, you drive

for two hours and you're still

'{{"

rFa;,,

Fire Alarm Systems

"l always wanted to be a pilot," says Jeanette Thorsen, the new

I

r

Wireless Systems

Gommunity Affairs coming an SAS pilot but the process would be long and expensive and there were no jobs open at the time. So, after getting a marketing degree at university, joined the travel industry instead."

UK

CCTV Systems

Remote monitoring

ilii ry

All equipment

in

12 months to

the city. Here, you're at the beach.

You plan long weekends. You can do everything: golf, tennis, scuba diving. You want it, you can have it. There are so many things hap-

pening. With four Scanadinavian Chambers of Commerce, there

MPA Systems Division is dedicated to Provide all our customers with

? -,6"9 914,..,

*4r, *

I.

t'::,.ri

the highest standard

For more information please_call:

togethers."

At 29, Jeanette is the mother of a one-year-old boy and a two-

Tel.990 Fax.990 E-mail:

up her pilot's licepce by flying the requisite ten hours. "l love flying," she says. "l'll never give it up, In Tanzania last year, I co-piloted a plane with my father over the islands in the Indian Ocean."

What are her plans for the future?

"You know tho expat life. Two or three years here and then you move on. l'd like to stay In Asia or move to the United States: the West Coast. When I was seventeen, I was an exchange student for a year, living with a family in Fort Walton Beach, Florida. I traveled uo and down the East Coast but l've never been to the West."

of

Securitv and Service

rir;j:.:,:,;t:i3?*i*

are a lot of activities and get

year-old girl. She goes home to Denmark every year and keeps

guaranteed from

lifetime

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ll7l8, l8-19 Soi l0 Moo Donmuang, Bangkok

1

2. (hacf,Wattana Rd, Tung Song Hong,

02 10,

Greerl-Eyed Thai Rides for Thailand

Charlotte aka Challoda Weber puts her horse through r'ts paces

for Thailand.

Representing Thailand in the 13th Asian Games was equestrienne Gharlotte Weber. The blond, green-eyed Dane has been riding horses for the past twenty years, since the age of six.

Charlotte is all Dane. Her father, Poul Weber, hails from Als, though he came to Thailand in 1960 to work for the East Asiatic Company; her mother, Vibeke, is

from Benge in Jylland. At the same time, Charlotte Weber is all Thai. Known by herThai name as Challoda, she speaks Thai like a native, because she is one. Thailand is her home. She has never lived in Denmark, except for summer vacations. She has never known a long, cold, dark, damp Danish winter. Tri-lingual and bicultural, she moves naturally between Thai and European friends. i^ ^ ^h^.., i rs a snow Jumper. unanoile ^h^-t^++^ People in Thailand are familiar enough about betting on horse races but they don't know what a show jumper is. "When I tell people here that I compete in riding horses, they ask if l'm a

jockey," Charlotte says,

Fnrrestrian snnrts - ShOw

jumping, dressage, cross-coun-

-

are in its infancy in Thailand. "ln Europe, people compete ev-

try

ery week and take it very seri-

ously," Charlotte comments. ""But here in Thailand, competi-

tions are held once every two months, maybe, if even that." In Europe, riders are professionals.

In Thailand, there is no money in the spor1. So while a hundred riders will compete in a single event in Europe, not even ten will compete in a similar event in Thailand."

At the Asian Games, the main

show jumpers were from South

-

Korea. Japan and Saudi Arabia professional riders who are based in Europe and compete on a

regular basis. Japan and Saudi Arabia regularly compete in the

Olympics where the starting jumps are at 1.60 meters. The Asian Games stad their jumps at 1.20 meters.

Charlotte is an old hand at show jumping. She first represented Thaiiand at a competition in Japan in 1989, at the age of

eighteen. She competed in the

Holland.

1994 Asian Games in Hiroshima, Japan. The following year, she was a silver medalist in the 1995 SEA (Southeast Asia) Games in Chiang Mai. Under the tutelage of Dutch coach Harry Woulters, she rode in Europe for the first time last year, at a competition in

She would love to try the professional show jumping circuit in

Europe, but she would need a sponsor to pay for training and travel. Until then, this green-eyed Thai will continue to ride for Thaitano,

Private Banking Does your bank provide the services you need? ls your financial adviser there when you need him?

Do you feel welcome in your bank?

Call lhag Commercial Bank Zurich or send a fax to receive a competitive offer, We also run a Scandinavian speaking department. lhag Commercial Bank Zurich Bleicherweg 18

CH-8022Zutich Tel: +41 1 205 13 20 I Fax'. +41 1 205 13

31

e-mail: joergensenlene@ihag-handelsbank.ch

3B

'Denmark in Thailand' Supports Ghamber

Prime location for sale or rent Very speciol offer for sole/ rent of prime locotion.

Attroctive for Scondinovion ... o musf see!

Advertisers in the Danish-Thai Chamber of Commerce directory "Denmark in Thailand" not only support their own image and businesses, but also help sponsor their Chamber to the benefit of all members.

At a luncheon in May hosted

by Mr. Henrik Petersen, Commercial and Economic Counsellor at the Royal Danish Embassy, Scandinavian publisher Mr: Gregers Moller signed a cheque of 77 ,OOO

baht to the Chamber according to the arrangement in publishing the book and handed the amount to Board Member Mr. Michael Bern Ascot.

The amount was in respect of the 1 998 edition of the book. The new edition for 1999 which will be distributed by the end of May, will most likely be able to support the

Chamber with an even bigger amounl.

o Town house in Sukhumvit Soi 39 wilh 24 hrs security, colm ond peoceful locotion with swimming pool, direct telephone line, semifurnished ond reody to move in.

o House-cum-Office on moin Sukhumvit Rood neor Soi 62. Locoted next to Expresswoy.

Semi-furnished with direct telephone line.

For more in formation, pleasecall Mr. Somsak Tel: 253 2993,253 6069 B-K Medical - Your Partner in Ultrasound!

Whether your speciahy is Beneral radiology, obstetics/ B-K Medical transducers are eas! to gJnecolog),, urology or surgery, B-K Medical has the disinfect and steriliae widest choice of transducers available

In the world of ultrasound, there are few companies that have such a high reputadon in the medical community as B-K Medical. Our reputation is built on a complete range of technologically advanced and easy-to-use products, worldwide training and service support.

This spring, Maria Montell thrilled her fans in conceft appearances in Bangkok and Chiang Mai, She a/so appeared in magazine ads and on TV commercials to promote Kloster Beer and its slogan "Happlness You Can Drink'. The long-hairedsongstress in the commerclale ls in contrast to the short-haired one who actually appearcd In Bangkok (see phofos above and following pagel

Recantly,

Specialized ultrasound...

Mobile, versatile scanners, like the Panther 2002 ADI are developed in close cooperation with our customers to ensure that the products we sell are the tobls you need. An easy user interface, standard features such as triplex, power and steered Doppler plus state-of-the-art image quality make the Panther 2002 ADI the most versatile ultrasound scanner in the world.

for your spacial needs!

And if you are looking for an advanced transducer program with puncture {acilities, then consider B-K Medical's wide assortment of technically advanced transducers. \{hether it is for general radiology, obstetricsT gynecologynecology, urology or surgery, B-K Medical has what you need.

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Ease-of-use and excellent image qwlity characterize B-K Medical's wide assortuent ofmobile, versatile systems-systew that meet all your ultrasound needs

the Ferroztn

Company lrom Denmark organlzod a seminar "Beauty Technology Beyond 2Mn to enhanco beauty technology for modern woman

in

BangRoR,

Changing the way you look at sound.

B-K Medical . (Thailand) . 4/1 6 Vongdhavee . Soi Nichada Thani Samakkee Road Pakkret, Nonthaburi 1 11 20 . Tel.: +66-2-583 4895 Fax.: +66-2-583 4893

.

Annual General Party

New Member tFs soLUTroNs (THAILAND) LTD. 64 Pan Road. Silom.

Bangrak, Bangkok |0500

The Annual General

Tel: +66 2 635 0900 Fax: +66 2 637 9301 Mr. lakob Ingemann Hansen

Meeting of the DanishThai Chamber of Commerce has evolved from a rather ho-hum event to become one of the major social gatherings of the members each year.

Managing Director Ms. Thanatchaya Kong Jai Accounting Manager

Useful Gontact ROYAL DANISH EMBASSY

Commercial Section 10 Soi Attakarn Prasit Salhorn Tai, Bangkok Tel.: (66 2\ 213-2021-5 Fax: (66 2\ 213-1752 HE Niels K. Dyrlund Ambassador Mr. Henrik Petersen Counsellor, Head of Section Mr. Lars Friis Jensen Commercial Counsellor Mr. Attakorn Sarooala Senior Commmercial Off icer Ms. Srisuda Vilyala Commmercial Officer

This year's AGM was a further steo in that direction. As it has been customary for some years,

the event was turned into

an evening arrangement with guests

and held at the residence of the Danish Ambassador. Last year's

success of inviting the Danish Doc Houlind's JazzBand was re-

peated and furthermore, this year's AGM saw the performance of Dr. Penquin, a legendary illusionist and an old hand in Thai-

ROYAL THAI EMBASSY

land.

Norgesmindevej 18 DK-2100 Copenhagen 0 Denmark Tel.: 39 62 50 10 Fax: 39 62 50 59 HE Apiphong Jayanama Ambassador M r. Prasittidej Vichitsorasatra Counsellor

The official function of the evening was performed indoors where the Ambassador expressed his pleasure with a gift from the Chamber, a podium with the Danish national heraldic sym-

bol at the front, which the Embassy had lacked for many years.

Little discussion was needed, as the members were satisfied with the reoort of the President

Mr. Anders Nielsen, Maersk Bangkok Branch, and the treasurer, Mr. Axel Blom, Scandinavian Airlines Systems.

An extraordinary item regarding a change of the bylaws of the society attracted comments from Mr. Jorgen lb Hedes, Individual Member, but assured by, among others, Mr. Anders Normann, The East Asiatic Public Company Limited of the good intentions behind the move, the audience approved the change, allowing for immediate reelection of boardmembers for a new term on the board, af-

After the official function of the AGM, which saw the reelection of Mr. Anders Nielsen, Maersk Bangkok Branch, as the President of the Chamber, everybody relaxed in the garden, where the buffet was served. Main photo shows Mr, Poul Weber, Ambassador N.K, Dyrlund, and Mr. Anders Normann sharing happy moment. Later, after the dinner, Mr. Michael B, Ascot introduced Dr. Penguin, who entertained the guests with a fascinating, sometimes slightly provocative show.

expires.

Arne

accompanied by free beer proter their initial term Furthermore, two new board vided by Mr. Jim Napier, Carlberg.

The evening ended with some members were elected, Mr. L. Christensen, Sabroe fhailand) members dancing on the terrace

Co., Ltd. and Mrs. Sayumporn, to the tunes of Doc Houlind's

Tilleke &

Gibbins.

JazzBand, while others enjoyed

The off icial f unction con- themselves talking the night away cluded, members joined their at the candle-lit tables. All are spouses and guests on the race of the embassy residence

terfor

looking forward

SCANDINAVIAN SOCIETY SIAM G.P.O. Box

Bangkok 1 0501 Tel.: (66 2\653-0492 Fax: (66 2\ 654-1147 Mr. Anders Lundqquist Chairman

DANISH-THAI CHAMBER OF COMMERCE 19/121 Sukhumvit Suite, 'l3th Floor, Sukhumvit Soi 13, Bangkok 10100 Tel.: (66 2) 651-2805 Fax: (66 2) 651-2652

to next year's

Annual General Party,

a splendid buffet dinner provided

by Mr. ErikWinther, Stable Lodge,

BE C OME A MEMBER OF THE DAI\TISH.TI{AI

CI{AMBER OF C OMMERC E

Fill in this coupon to receive further information and a full application form for membership.

Mqil nr.fqw tha nnrrnon to: Contact Name:

Danish-Thai Chamber of Commerce Sukhumvit Suite 19/12 1, 13th fl .

SukhumvitSoiLS Bangkok10110

Company narne: Address:

Telephone:

30

Fax:

Phone: 651-2805

- Faxt 651-2652

:6;

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Alliance" partners we serve more

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andinavian Airlines